Super Review November 2010

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T H E L E A D I N G I N D E P E N D E N T J O U R N A L FO R T H E S U P E R A N N U AT I O N A N D I N S T I T U T I O N A L F U N D S M A N A G E M E N T I N D U S T RY NOVEMBER 2010 Volume 24 - Issue 10

Tower Australia goes back-to-back 13 SUPER REFORM Avoiding the perils of a policy quagmire

Tower Australia has won Super Review’s Group Insurer of the Year award in a back-to-back performance indicative of its growth strategy in the highly competitive market segment. BY MIKE TAYLOR

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14 GROUP INSURER OF THE YEAR Tower head and shoulders above rivals

16 SELF-MANAGED SUPER Print Post Approved PP255003/01111

SMSF regulation – finding the right balance

20 INSURANCE Making promises that can be kept For the latest news, visit superreview.com.au MANDATES

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Tower reclaimed the award on the weight of mandates it now holds and the survey findings, which revealed that it more than held its own with respect to claims handling and general customer service. In doing so, Tower appeared to confound a number of critics who suggested that the size of the AustralianSuper mandate and consequent demands would undermine the insurer’s ability to maintain appropriate service levels. In determining the rankings for Group Insurer of the Year, Super Review also relied on data compiled by the Heron Partnership defining which insurers hold mandates from particular superannuation funds. The runner-up in this year’s award was AIA, which narrowly closed out CommInsure, based on having picked up the AMIST mandate and slightly higher client perceptions with respect to customer service. Customer service emerged as the most important factor for superannuation funds in ranking insurance providers, but price was also a significant factor.

NEWS

ower Australia has been named Super Review Group Insurer of the Year for 2010, while Hannover Re has been awarded the Super Review Group Insurer of the Year Service Level Award. It is the second year in succession that Tower has won the award, reflecting the manner in which it has built on its breakthrough success in winning the AustralianSuper group insurance mandate in 2009. Tower’s win was built on the back of consolidating around the AustralianSuper mandate and growing its presence in the group insurance market this year by picking up mandates with National Catholic Super and IBM. The methodology utilised by Super Review in determining the Group Insurer of the Year involves determining the number of mandates held by insurers, the number of mandates won during the year and feedback gleaned from superannuation fund executives in a survey conducted through late September and early October. 3

EDITORIAL

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SMSFs

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It was a case of seeking to understand the needs and objectives of the company’s superannuation fund clients.

INSURANCE

The survey also underscored the reasons for the heavy resourcing directed towards winning mandates, with most funds opting to maintain their relationships with their insurers for more than five years. Asked to comment on Tower’s strong performance in the award process this year, Tower head of group life Andrew Bolderman said it was a case of seeking to understand the needs and objectives of the company’s superannuation fund clients. “I’d like to think that is the key,” he said. Acknowledging suggestions last year that Tower would struggle to meet the demands created by a mandate of the size of AustralianSuper, Bolderman said Tower had been conscious of the challenge and had ramped up its staffing and its efforts accordingly. SR

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APPOINTMENTS

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EVENTS

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