The Profiler July 2015

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VOLUME 8 | ISSUE 2 | JUL 2015

MATCH MAKING

TAKE ACTION NOW

FULFIL YOUR DREAM

You can find your perfect business opportunity

Go ahead, take the leap into franchising

Aim high and you could achieve your goal

THEPROFILER

BROUGHT TO YOU BY

Franchising

FR_Journey_FP_V1

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START YOUR

JOURNEY Thinking about buying a franchise?

Leverage our countless years of knowledge and industry expertise to help find the right franchise for you!

Download our FREE 6 step “Buying a Franchise” education journey at Franchisebusiness.com.au/subscribe

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THEPROFILER

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HEN IT COMES TO YOUR DREAM OF RUNNING YOUR OWN BUSINESS, IS NOW THE RIGHT TIME TO TAKE THE LEAP? AS WE HEAR OFTEN, THERE IS NEVER A PERFECT TIME BUT YOU DO NEED TO FEEL CONFIDENT THAT THIS IS THE PATH YOU WANT TO TAKE, AND YOU HAVE ALL YOUR FINANCIALS IN ORDER AND FAMILY SUPPORT ON HAND.

CONTENTS

It’s a bold move to take charge of your life by becoming your own boss.

Buying a franchise can set you on the path to achieving your own financial and lifestyle goals but it’s important to have enough working capital, be confident in the brand you choose, and be wellprepared through relevant and thorough training.

Of course that’s the great advantage of franchising; while you will be responsible for your own business, you will also benefit from the support of the franchisor and other franchisees in the network.

In this edition of Franchising magazine’s supplement, The Profiler, we give a taster of just some of the franchise models expanding their network right now in the Australian marketplace.

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BASKIN-ROBBINS

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INXPRESS

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ZOO BUSINESS MEDIA

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ST LOUIS

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HAIRHOUSE WAREHOUSE

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SNOOZE

SARAH STOWE EDITOR

EDITOR Sarah Stowe P: 02 8484 0900 sarah.stowe@cirrusmedia.com.au JOURNALIST Nathan Stanogias P: 02 8484 0740 nathan.stanogias@cirrusmedia.com.au ART DIRECTOR Justine Dunn P: 02 8484 0757 designer2@cirrusmedia.com.au GENERAL MANAGER Marion Day P: 02 8484 0754 marion.day@cirrusmedia.com.au

NATIONAL SALES AND MARKETING MANAGER David Strong P: 02 8484 0905 david.strong@cirrusmedia.com.au

PRODUCTION CO-ORDINATOR Tracy Engle P: 02 8484 0707 tracy.engle@cirrusmedia.com.au

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For subscription enquiries call customer service: 1300 360 126 ISSN: 1321-408X

ACCOUNT MANAGER Kate Robinson P: 0422 225 283 kate.robinson@cirrusmedia.com.au BUSINESS DEVELOPMENT MANAGER Jesse Hopwood P: 02 8007 3113 jesse.hopwood@cirrusmedia.com.au

CIRRUS MEDIA Tower 2, Level 3, 475 Victoria Ave, Chatswood, NSW 2067, Australia Locked Bag 4700 Chatswood Delivery Centre, NSW 2067, Australia P: 02 8484 0888 F: 02 8484 0633 ABN 80 132 719 861 www.cirrusmedia.com.au

CLIENT SUCCESS MANAGER Joanne Garcia P: 02 8484 0731 joanne.garcia@cirrusmedia.com.au

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ALL FRANCHISING MATERIAL IS COPYRIGHT. REPRODUCTION IN WHOLE OR IN PART IS NOT ALLOWED WITHOUT WRITTEN PERMISSION FROM THE EDITOR. OPINIONS EXPRESSED IN FRANCHISING ARE NOT NECESSARILY THOSE OF FRANCHISING OR CIRRUS MEDIA. © COPYRIGHT CIRRUS MEDIA, 2014

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THEPROFILER

BASKIN-ROBBINS

WHERE ICE CREAM IS ABOUT MUCH MORE THAN REFRESHMENT

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OR NEARLY 70 YEARS BASKIN-ROBBINS HAS BEEN CREATING IRRESISTIBLE TREATS TO MAKE YOU SMILE AND FEEL GOOD. WE’VE PERFECTED THE COMBINATION OF DELICIOUS TREATS AND A FUN ATMOSPHERE.

Now we’re offering rewarding franchise opportunities that help to assist aspiring business owners thrive and continue to be the world’s leading chain of ice cream specialty stores.

If you love to have fun and put a smile on people’s faces; if you are hardworking, dedicated and community oriented; and if you are in touch with your ‘ice cream side’; Baskin-Robbins may be a perfect fit for you.

In Australia, Baskin-Robbins boasts an expansive network across the country and is growing fast. There are new sites ready to be developed right now - so whether you are interested in a single store, a network of sites in a region – or perhaps you would like to add the brand to your existing business to maximise your returns, we want to hear from you.

resources necessary to enhance your franchisee experience.

BRAND STRATEGY How much innovation is necessary in the ice cream business? After all, we’re talking about ice cream, not technology.

The truth is innovation is essential in any business. It’s not just flavour innovation that is required to make the business successful; we have to be creative and thoughtful about the entire guest experience – in all aspects of flavours, store design, comfort and exceptionally friendly service. That is why we continue to innovate in our business.

ABOUT US Baskin-Robbins is a truly multinational business that operates in over 7,500 outlets across the globe and has decades of experience in assisting franchisees to build strong businesses.

We’re a stable, innovative franchising company that provides comprehensive training and support. A brand and company of this depth can provide the

MARKET LEADERSHIP Our never-ending focus on fun combined with our commitment to innovation and a quality guest experience is important when you’re considering investing in a business. All over the world and across Australia, we are the recognised leader in the ice cream industry, and we want people who share our commitment to join us.

ABOUT YOU Baskin-Robbins is looking for people with drive and passion. We believe that people are the most important ingredient in business success. Desirable key qualities for prospective franchisees include: ✱ An ability to make people smile ✱ Willingness to work within the Baskin-Robbins system ✱ Determination to succeed and grow ✱ Great customer service focus ✱ Passion for the brand ENJOY THE TASTE OF RETAIL SUCCESS

We’re confident that once you get to know our product you’ll be hooked on Baskin-Robbins, just like we are.

FRANCHISE INFORMATION CONTACT: Michael Payne | PHONE: 0417 077 633 | EMAIL: Michael@PalmOasisVentures.com | WEB: www.baskinrobbins.com.au

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GLOBAL

TREAT

YOURSELF

TO SUCCESS!

BRAND LOCAL OPPORTUNITIES FOR OVER 69 YEARS BASKIN-ROBBINS™ HAS BEEN CREATING IRRESISTIBLE TREATS TO MAKE YOU SMILE AND FEEL GOOD INSIDE AND OUT. WE’VE PERFECTED THE COMBINATION OF DELICIOUS TREATS AND A FUN ATMOSPHERE.

Baskin-Robbins™ is looking for people with drive, creativity and passion. We believe that people are the most important ingredient in a successful business. Ideal key qualities for prospective Franchisees include: • The ability to make people smile • Excited to be a part of a team and the Baskin-Robbins™ system • Ambition to succeed and grow your business • Outstanding guest service focus • Passion for the Baskin-Robbins™ brand We’re confident that once you get to know our product you’ll be in love with Baskin-Robbins™, just like we are.

For further information, please contact Michael Payne on 0417 077 633 or michael@palmoasisventures.com or visit www.baskinrobbins.com.au

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INXPRESS AUSTRALIAN FRANCHISEE OF THE YEAR SYDNEY FRANCHISE LUIS RAMIREZ HAS BEEN AWARDED THE INXPRESS FRANCHISEE OF THE YEAR

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UIS RAMIREZ JOINED INXPRESS AS A PART OF THE AUSTRALIAN ‘YOUNG GUN’S’ PROGRAM BACK IN 2013. HE KNEW HE WAS JOINING AN INNOVATIVE TEAM WITH A BUSINESS MODEL GEARED FOR SUCCESS.

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However he had no idea of the accolades and personal achievement that would follow. Luis was awarded the prestigious ‘InXpress Franchisee of the Year – Australia’ at the InXpress conference hosted in Palm Cove earlier in 2015.

“Luis’s success is the culmination of two years of dedication and focus. His ability to understand the business model and implement his learnings from training, coupled with his passionate sales and business focus that ensures first-class service to each and every one of his customers, has led to outstanding results,” says InXpress general manager Australia, Glen Mckay.

Since launching his Franchise in 2013 Luis has built a profitable business in Sydney under the InXpress business model, doubling his income year on year.

“InXpress gives me the flexibility of owning my own business and manage my own time, especially given the recent addition to my family. I have the support of great franchisee network not only across Australia, but globally” says Luis.

“Last year my wife Merima and I welcomed our daughter, Luna and now I have a great lifestyle balance. I can spend valuable time with my family whilst confidently building a financial future that will support us into the next stage of our lives.”

“To be awarded as InXpress Australia Franchisee of the Year truly is an honor. Each

1 - LUIS, HIS WIFE MERIMA AND DAUGHTER LUNA ENJOYING THEIR FIRST INTERNATIONAL FAMILY HOLIDAY IN BUDAPEST 2 - LEFT TO RIGHT: LINDSAY BIRLEY, CEO INXPRESS ASIA PACIFIC; LUIS RAMIREZ, INXPRESS FRANCHISEE OF THE YEAR; AND GLEN MCKAY, GENERAL MANAGER AUSTRALI

Franchisee at InXpress makes a valuable contribution to the business. The proven track record of the InXpress system makes success something which is celebrated by everyone” says Luis.

InXpress delivers an international customer focused, fully automated shipping solutions ensuring simplified shipping alternatives to suit the needs of small and medium businesses saving time, effort, and money.

The ‘InXpress Young Guns’ program is designed to target and attract university graduates as prospective franchisees and business growth partners within the InXpress business.

“Ideally, the candidates would be business graduates with a background in core business principals. However, generally

graduates from within any discipline are invited to apply for the program. The InXpress Young Guns program could be considered as an alternative to the MBA and providing the candidate ‘real world’ knowledge and experience, whilst building their own business and career with InXpress” explains Glen McKay. InXpress recognises the contribution the ‘Young Guns’ can make to the business globally and as such offers suitably qualified and approved candidates an incentivised discount on the normal purchase price of a new franchisee. Only a few openings are made available for the ‘Young Guns’ program each year and applicants are required to meet the specific criteria. Once six months is completed, the ‘Young Gun’ is expected to provide support to other applicants in the program. P

FRANCHISE INFORMATION PHONE: 0418 600 919 | EMAIL: EMAIL: sales.au@inxpress.com | WEB: www.inxpress.com.au

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THEPROFILER

ZOO BUSINESS MEDIA

BRINGING THE IN-STORE EXPERIENCE TO LIFE WITH THE LATEST MUSIC, VIDEO AND PHONE MESSAGING TECHNOLOGY

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LOT HAS HAPPENED IN THE WORLD OF DIGITAL MUSIC TECHNOLOGY IN THE PAST FEW YEARS AND ZOO BUSINESS MEDIA HAS BEEN AT THE FOREFRONT OF USING THAT TECHNOLOGY TO CREATE A RICHER, MORE ENGAGING CUSTOMER EXPERIENCE FOR ITS CLIENTS. A PASSION FOR AUDIO VISUAL MARKETING Zoo Business Media’s founder, Troy Cooper has been investing heavily in expanding the company’s branded in-store music and video programs. “Franchise businesses have an obligation to reinforce the company’s brand identity at every customer touch point, and music and messaging plays a major part in that” he says.

Zoo Music, (the music div-

ision of Zoo Business Media) is revolutionising audiovisual branding, and the franchise business industry has been quick to adopt this exciting new technology.

Long renowned for powerful audio branding solutions, Zoo Music (formerly Trusonic) gives you your very own video channel – one in which your site is the star.

The technology makes it possible to add customised messages and advertising to reinforce your brand identity and promote what’s on. Zoo Music also integrates seamlessly with your social media marketing, allowing you to feed Twitter and Instagram posts onto the big screen simply by entering hashtags on a webpage.

DON’T FORGET YOUR PHONE LINES These days, social and digital based media channels have replaced traditional media as the first place we turn to when we want to promote what’s

going on in-store. But there is one, simple cost effective marketing tool that is often over looked. The Telephone.

On-hold messaging is still one of the most powerful, influential and cost effective marketing tools available to business. It is an exciting and affordable way to promote your franchise to 100% of your target market.

A professionally produced on-hold phone messaging system is like a waiting room for your callers. With

COMPANY INFORMATION PHONE: 1300 139 913 | WEB: www.zbm.com.au

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a 1800 ONHOLD system you can rely on the very latest in audio content delivery technology to ensure your customised messages are crystal clear and relevant to callers, every time they ring.

SOLID SUPPORT Zoo Business Media prides itself on its ongoing, nationwide customer care. Their friendly customer service teams are on hand to assist with any technical questions that may arise post installation and beyond. P

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ULTIMATE MUSIC SOLUTIONS Customised For Your Franchise.

Join thousands of Australian businesses using Zoo Business Media audio visual marketing solutions and watch your business grow.

Zoo Business Media is Australia’s leading supplier of music, video and voice messaging solutions to the hospitality, retail, fitness and general business sectors.

We creatively deliver the right first impression to your customers via professional on-hold messaging, customised in-store radio, the latest in branded digital music video technology and lightning fast voiceover production.

Call the friendly team at Zoo Business Media and find out how you can get great music INCLUSIVE of public performance licensing from just $21 per week.

zbm.com.au THE ZOO BUSINESS MEDIA GROUP

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THEPROFILER

ST. LOUIS - HOUSE OF FINE ICE CREAM AND DESSERT CREATE AN UNFORGETTABLE, INDULGENT EXPERIENCE

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’VE ALWAYS BEEN ON A MISSION TO DISCOVER THE ESSENCE OF PREMIUM QUALITY ICE CREAM. SOME MIGHT CALL IT AN OBSESSION.

air and I can still remember the romance and the sweetness I felt that night.

But now with more than 15 years experience in the ice cream industry, coupled with unrelenting passion, I have devoted myself to master the art of ice cream making and designing desserts which evoke feelings of pleasure unlike anything else.

“I hope to share this with you as you experience St. Louis. With decadence at our core, our aim is to create beautifully crafted desserts and ice cream, with a strong emphasis on humble, simple flavours. Here, you will meet all of your favourites and fall in love with new ones.

Because we believe unless you explore the unknown, you’ll never realise what pleasures lie beyond.

“A pivotal moment for me was walking in summer rain, hand in hand with my wife on the Isle of St. Louis in Paris.

We side stepped the puddles and dodged the raindrops and found ourselves at the doorstep of one of the most beautiful ice cream parlours we had ever laid our eyes on. A dusty iron chandelier hung above the footpath, the scent of burning candlelight and swinging jazz filled the

“We strive to create indulgent experiences using a harmony of flavours that take you somewhere new and help enrich your soul from the inside out. That’s why chocolate’s deep sensory pleasure is also of utmost importance to us. When it comes to dessert, creating something unforgettable is our driving inspiration. We invite you to join us on our journey and experience the

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true essence of satisfaction that you’ll never forget.”

- George Karamalis FRANCHISE SUPPORT We believe all good desserts start with premium ingredients. That’s why we’ll never compromise on quality.

1 -A PRIME SPOT FOR PREMUM PRODUCT

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2-A LITTLE TOUCH OF PARISIAN STYLE

The business is 100 percent Australian owned and locally operated and franchising opportunities now available nationally and internationally.

With

full

training

and

on-going assistance, franchisees will learn the art of producing the highest quality, premium ice cream, dessert creations, and much more in store, using a simple, userfriendly model.

We are looking for franchisees who are passionate about dessert, have a love for all things sweet and decadent, and who believe in never compromising on quality.

Change your lifestyle. Invest in something that warms you from the inside out. P

FRANCHISE INFORMATION CONTACT: George Karamalis | PHONE: 08 8376 3016 and 0423 481 863 | EMAIL: george@karamalisgroup.com | WEB: www.st-louis.com.au

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HAIRHOUSE WAREHOUSE CAPITALISES ON KEY GROWTH AUSTRALIA’S LEADING HAIR AND BEAUTY BRAND IS SPREADING THE POWER OF GOOD HAIR TO EVERY CORNER OF AUSTRALIA

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ART OF THIS GROWTH PLAN IS IDENTIFYING AND DEVELOPING IN KEY REGIONAL AND METROPOLITAN AREAS, THEREBY MEETING UNMET CONSUMER NEEDS AND PROVIDING OPPORTUNITIES FOR FRANCHISEE SUCCESS. One such location is the newly opened Hairhouse Warehouse store in Baldivis, WA. New owners James Fares and Doug Fogg identified an opportunity to open a Hairhouse Warehouse store in Baldivis, a semi-rural residential suburb 46 kilometres south of Perth’s CBD. The area’s appeal lies partly in its proximity to the pristine beaches of the Rockhampton coast, and partly in the relaxed, family-oriented lifestyle it offers while still being connected to Perth via the Kwinana freeway.

However, while Baldivis is well serviced with roads, schools and recreational facilities, this rapidly growing suburb is crying out for retail stores and quality services.

“Baldivis’ population is soaring,” James says. “It has grown so fast that retail and services are scrambling to keep up with demand. We saw a big deficit in the market, and a chance to bring a high standard of hair care to the area under a trusted national brand.”

Both James and Doug are experienced business owners, with James having consecutively run four independent salons since 1990, whilst Doug opened his first Hairhouse Warehouse store in Hervey Bay earlier this year with business partner Melissa Krisanski. Both were drawn to Hairhouse Warehouse’s strong name, as well as the brand’s superior buying power.

Another to join the Hairhouse Warehouse family shortly in South Australia’s Mt

Gambier, is mother-daughter team Leanne Hoffmann and Emily Lennerth.

“I had been looking at Hairhouse Warehouse for a number of years,” Leanne says. “The franchise structure is appealing, because you’re never alone – you always have the support of the network to back you. I have always believed that a Hairhouse Warehouse store would do well in Mt Gambier, and Emily and I have been waiting for the right opportunity to run a family business together.”

“Not many people in regional South Australia have access to a store like Hairhouse Warehouse,” Emily says. “I think they’ll be delighted at the fantastic range of products on offer, and the unique concept of having hair, beauty and retail all in one place.”

Emily and her mother Leanne both hail from beauty therapy backgrounds, and Leanne’s most recent role has been in pharmacy retail, giving them a wellrounded skill set as a team. P

FRANCHISE INFORMATION CONTACT: Peter Fiasco for a confidential discussion on 0451 370 060 | WEB: www.hairhousefranchising.com.au

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Being part of the Hairhouse Warehouse family has also enabled me to find that elusive balance between my professional and personal life. I am forever grateful.

- Deb Doran, Forest Hill Franchisee

HAIRHOUSE WAREHOUSE is Australia’s leading hair & beauty brand, with plans to expand its network by 20% over the next 3 years, across the nation. We are looking for passionate Franchise Partners with a desire to strive for results and take control of their own destiny.

Whilst hairdressing experience is not required, strong work ethic and drive is essential.

WHAT SETS US APART FROM THE REST? • A proven profitable turnkey operation

Franchisees are able to own their piece of one

• Multiple revenue streams, including retail,

of Australia’s largest retailer, and build their

business faster. So if you want to start achieving

hair salon, piercing and beauty services

• Extensive training and support from

your goals, now is the time to join, with Hairhouse

Warehouse offering attractive financial incentives

a dedicated team of professionals

• Exclusive stockists of world leading brands

for all new stores. Locations are available in all

states and territories in Australia.

and the most lucrative merchandising terms

CONTACT PETER FIASCO for a confidential discussion on 0451 370 060 hairhousefranchising.com.au

VISIT OUR WEBSITE

WATCH OUR VIDEO

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SNOOZE - MAKING DREAMS BECOME REALITY

AN AWARD WINNING SPECIALTY RETAILER WITH HIGH LEVEL SUPPORT

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S ONE OF AUSTRALIA’S LONGESTRUNNING FRANCHISED BUSINESSES AND WITH A PLAN TO INCREASE ITS NATIONAL FOOTPRINT OF SPECIALTY BEDDING STORES IN THE NEXT 12 MONTHS, THERE HAS NEVER BEEN A MORE EXCITING TIME TO JOIN SNOOZE. A key region for the business in recent years has been Western Australia, where the three times top 10 TopFranchise award winner has grown its portfolio to seven stores in 2014 - which can be attributed to a strong performing region and existing store base. Emphasis for the remainder of 2014/15 continues to be on WA as well as other major areas across the country. Helping to implement Snooze’s aggressive growth strategy for the period ahead are planned site openings in highly sought after greenfield and existing areas, including: WA: Bunbury, Rockingham QLD: Caboolture, North Lakes NSW: Hornsby, Marsden Park, Belrose VIC: Campbellfield NT: Darwin By way of achieving growth, Snooze is currently looking for intuitive and business

minded franchise partners to take on the operations in these locations.

Snooze provides a solid platform for its franchise partners to start and grow their businesses. From assisting in negotiations with centre management or landlords, to offering unparalleled marketing support, training, vendor finance and access to unique product offerings.

If you’re looking to become your own boss and invest in a highly-regarded business, then why not make your dream become reality by enquiring about one of the prospective Snooze sites across the country. P

WHAT SNOOZE CAN OFFER YOU

WHAT SNOOZE IS LOOKING FOR

Become part of one of Australia’s top performing franchised business; voted among the Top 10 Franchised Business in 2013, 2014 by topfranchise.com.au

A great attitude and work ethic

Unparalleled franchisee support with access to a strong net work of regional managers

Passion for leading a team

Access to the industry’s most innovative and exclusive bedding tools and products

Driven by success

Individual financial and business models based on product and retail benchmarks

Ability to challenge themselves, their team and the business

Assistance in negotiations with centre management or landlords, as well as drafting plans and approvals

Willingness to learn about new industry trends and market leading products

In-store design expertise and visual merchandising support

Someone who sees great value in being backed by one of the most successful retailers in the bedding industry

FRANCHISE INFORMATION PHONE: 03 9830 4166 | EMAIL: franchising@snooze.com.au | WEB: www.snooze.com.au/franchising

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JOIN THE

DREAM TEAM

Vendor finance now available* *Available to approved applicants.

We are looking for dynamic people who love dealing with others and are passionate about retailing.

The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system.

We provide franchise partners with a stable platform to start their business and offer support across the entire business including: • Marketing and Promotional Support • Product Development and Buying Power • Proven operating system that includes comprehensive product and sales training • Business Management support from our on the ground field team • Assistance in site selection and property negotiations • Business finance available to approved applicants

For more details visit snooze.com.au or email franchising@snooze.com.au or call the Support Centre on (03) 9830 4166

It’s amazing what a little snooze can do. snooze.com.au

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ULTIMATE MUSIC SOLUTIONS Customised For Your Franchise.

Join thousands of Australian businesses using Zoo Business Media audio visual marketing solutions and watch your business grow.

Zoo Business Media is Australia’s leading supplier of music, video and voice messaging solutions to the hospitality, retail, fitness and general business sectors.

We creatively deliver the right first impression to your customers via professional on-hold messaging, customised in-store radio, the latest in branded digital music video technology and lightning fast voiceover production.

Call the friendly team at Zoo Business Media and find out how you can get great music INCLUSIVE of public performance licensing from just $21 per week.

zbm.com.au THE ZOO BUSINESS MEDIA GROUP