PERSONAL SELLING
Diagram above shown retail store of Nike
Store personnel in store Nike’s personal selling efforts happen in the stores. Store personnel is trained to provide help to customers in knowing more about the company's products, and to persuade them to buy or try these products. In some cases, sales personnel also promote the company through personalized service that helps customers find the right NIKE product. Nike's personal selling provides a positive customer experience. Customer experience is enhanced due to the persuasion and trained assistance from sales personnel. Customers feel empowered in making informed buying The diagram above shown well trained sale personnal of Nike
decisions. This tactic helps make customers feel good and satisfied with the products they buy from Nike. Therefore, Nike’s marketing communications mix uses personal selling to create a better customer experience and relations, while promoting the company’s products. 10
