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society. To this end, Herbert Morrison the mastermind of the victorious 1945 election wanted to avoid specific policy commitments, but focus on how socialism had Fielding, been a positive influence on electors’ lives.22
22 Steven. Nick. Tiratsoo, and Peter. Thompson, ‘England Arise!’ : The Labour Party and Popular Politics in 1940s Britain (Manchester; New York: Manchester University Press, 1995), pp. 176–78.
It was these ideas of ‘positive action’ and ‘constructive progress’ that formed the crux of the message that Labour projected in their posters, ‘Remember? Don’t give the Tories another chance’ [№ 014] asks the reader to look back and ‘remember’ the high levels of unemployment under the Conservatives in the 1930s, and to not ‘give them another chance’ at repeating this, the poster illustrates the Jarrow Marchers of 1936, they utilised the imagery as an allegory for the Conservatives opinion on the average worker. Looking back to the past is also present in the ‘They remember and they’re voting Labour’, [№ 018] it depicts an elderly couple, although not explicitly clear what they are remembering, In the spirit of the campaign we imagine it’s a comment on pre-war unemployment; a key feature in the manifesto. Labour leaned heavily into the idea that voters, particularly those of the workingclasses would not forget the hardships they struggled in the inter-war period and the progress that Labour had made post-war, this method of communication is summed up as a wider trend by Christopher Burgess, "After 1945, campaigning became quite negative, If you're in government, you can attack the opposition for what they're going to do or you hark back to a period people remember. If you're in opposition, you 23 ‘General Election can attack someone for their record."23 Labour 2010: The Power of Persuasion’, Express. exhibited this idea throughout their posters in Co.Uk, 2010. this election.
24
The Soldiers of Lead
