INTRAPRENEURIALISM in NFP SECTOR Intrapreneurship is most often thought about in terms of profitdriven business. However, while innovation and change is essential to the growth of the economy, intrapreneurial work is equally – if not more – vital in the not-for-profit sector. Sunrise Way, an addictions service provider based in Toowoomba, is a shining example of how intrapreneurship can transform a NFP business. In 2018, Sunrise Way was named national ‘NFP Business of the Year’ in the OPTUS MyBusiness Awards, but just two short years prior had been on the brink of closure. What changed I n t r a p r e n e u r
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