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TAUBMANS Paint By PPG Releases Game-Changing COLOURSMITH Colour-Creation Technology BY PETER MARTIN
Consumers can now create bespoke paint colours from inspiration all around them TAUBMANS® paint by PPG today released its revolutionary COLOURSMITH™ app and website, which allow consumers to create their own bespoke paint colours from a physical or visual source using a seamless integration of colour matching and visualisation technologies. Both platforms enable users to create their own paint colour from an image or
the brand’s colour library, while the app also allows colours to be created from physical objects and surfaces. Before ordering a sample pot of Taubmans paint via the app or website, users can digitally paint a three-dimensional room to experience their colour virtually. The Coloursmith app converts any smartphone* camera into a colour scanner that can be used anywhere and at any time to create bespoke paint colours. When combined with the Coloursmith Window – a small, but powerful colour measurement card
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