WINTER
2015 PRESS KIT
1 5 W I N T E R W O R K B O O K | DA K I N E
DAKINE MARKETING CONTACT:
Jake Williams Jakew@Dakine.com 541-386-3166 ext. 7204 DAKINE PR CONTACT:
Catherine Donovan Catherine@FinbarAndCat.com 323-708-6953
FOR IMMEDIATE RELEASE Dakine Launches Winter 2015 Collection Featuring Big Mountain Snow Gear, DLX Travel Series and Versatile Bags Designed for Urban Environments HOOD RIVER, Ore. (December 30, 2013) – Dakine’s new winter 2015 collection is designed to take you from the deep snow of the backcountry to vibrant urban landscapes. Each style is thoughtfully engineered with a fusion of essential features, proven quality and uncompromising performance. Highlights include the big mountain collection of snow packs, outerwear and gloves; the DLX travel series for men and women created with maximum accessibility and function in mind; an expansion of the heritage line of packs and bags for men with added versatility; and the new women's Cascade collection of bags featuring unique designs with elevated simplicity. “Each season Dakine strives to build a collection that reflects our commitment to quality and the new winter line not only accomplishes this mission, it also represents our renewed commitment to push the envelope with a laser-like focus on functional versatility,” said Chico Bukovansky, Dakine’s Vice President of Sales and Merchandising. “The entire winter line features a range of updated styles, expanded offerings and new products that are a direct result of our recent design team expansion.” The winter line of performance snow packs, outerwear and gloves are built for big mountain and backcountry excursions. From avalanche safety packs for added peace of mind to the newly updated BC Vest for a minimalist approach to backcountry performance, the snow collection features a bold range of colors, technical features and premium materials including Gore-Tex and PrimaLoft ONE insulation. Rounding out the snow offerings are the Signature Series of performance packs and gloves co-designed by Dakine team athletes Louif Paradis, Leanne Pelosi, Elias Elhardt, Chris Benchetler, Tanner Hall, and Sean Pettit. Men’s Balkan Jacket
! crafted fusing The new series of men’s and women’s DLX travel bags are carefully performance and functionality. Each style is designed with maximum accessibility in mind for effortless travel. The larger volume DLX Roller 80L (MSRP $310.00) features split level design for easy access to contents while fleece lined accessory pockets, adjustable dividers and a cinch style shoe/laundry bag keep everything in order. The DLX Carry On 46L (MSRP $275.00) includes an expandable main compartment for those inevitable purchases, split level design, a fleece lined and padded iPad sleeve, plus interior organizer pockets for in-flight essentials. Winter 2015 also features an expansion of the men’s heritage packs and bags designed with a thoughtful approach to functional versatility while paying homage to Dakine’s roots. Technology pockets, multiple wear options and effortless access points allow the user to adjust to varying conditions. The larger volume Vagabond and Compass packs not only carry a laptop plus gear, but they also transform into deployable hip packs. The new Mod pack features a minimalist outer design, laptop sleeve and removable accessory pouch to keep everything in place. The 2 For 1 Hip Pack morphs into a deployable backpack and the Sherpa Duffle offers multiple carry options including stowable backpack straps and removable shoulder strap. Collection MRSP ranges from $25.00-$150.00. DLX Carry On 46L
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Men’s Vagabond
Women’s Dover
The women’s Cascade collection of bags is designed for navigating the urban landscape without worrying about getting lost in the crowd. Each style features an elevated simplicity blended with functional style and heritage aesthetics. From roll top packs, to versatile styles with multiple wear options, each design is packed with unique details, interesting materials and just the right spot for a laptop plus daily essentials. The Dover 18L pack features padded laptop and iPad sleeves, metal hardware, rope pulls and multiple pockets. Collection MSRP ranges from $35.00$55.00.
For the winter ’15 season, Dakine is proud to continue its commitment to incorporating eco-friendly materials in its products with new prints made from 100% recycled plastic bottles offered in dozens of styles for men and women. Retailers can preview the complete winter ’15 collection including packs (snow, photo, surf, skate, street and commuter styles), the women’s collection, travel/gear bags, gloves, outerwear, base layers, hats and more at upcoming 2014 trade shows including Agenda Long Beach (booth #A11), Outdoor Retailer (booth #34053) and SnowSports Industries America Snow Show (booth #2557). ABOUT DAKINE Backed by a pro team roster that includes some of the world's top action sports athletes, Dakine has been an industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt. Hood in Hood River, Oregon, Dakine offers a complete range of innovative and quality products, including outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories. Dakine products are available for purchase at specialty sports retailers worldwide. For more information, visit www.dakine.com. Dakine Media Contact: Catherine Donovan Catherine@FinbarAndCat.com 323-708-6953 ###
BIG MOUNTAIN 1 5 W I N T E R W O R K B O O K | DA K I N E
ABS SIGNAL 25L
BC VEST SM/MED
BLADE 38L
BC VEST LG/XL BC VEST XXL
ALLY 11L
ARC 34L
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
BIG MOUNTAIN – GLOVES 1 5 W I N T E R W O R K B O O K | DA K I N E
KODIAK GLOVE
4
Insert Insulation Lining Palm Shell Fabric Cuff Closure
BARON MITT
4
Insert Insulation Palm Shell Fabric Lining Cuff Closure
DURANGO GLOVE
4
Insert Insulation Palm Shell Lining Cuff Closure
$MARGIN BUILDER
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
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SIGNATURE SERIES TEAM SNOW PACKS & GLOVES 1 5 W I N T E R W O R K B O O K | DA K I N E
ELIAS ELHARDT TEAM MISSION 25L
CHRIS BENCHETLER TEAM HELI PRO 20L
$MARGIN BUILDER
TEAM HELI PRO PACK + TEAM BARON MITT
TEAM MISSION PACK + TEAM BARON MITT
TANNER HALL TEAM MISSION 25L
SEAN PETTIT TEAM HELI PRO 20L
$MARGIN BUILDER
TEAM HELI PRO PACK + TEAM NAVIGATOR GLOVE
TEAM MISSION PACK + TEAM FILLMORE MITT
LOUIF PARADIS TEAM MISSION 25L
LEANNE PELOSI WOMENS TEAM HELI PRO 18L
$MARGIN BUILDER
TEAM MISSION PACK +
TEAM FILLMORE MITT
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
TEAM HELI PRO PACK + TEAM GALAXY MITT
SKATE PACKS 1 5 W I N T E R W O R K B O O K | DA K I N E
PARK DUFFLE INDEPENDENT COLLAB 52L
LID INDEPENDENT COLLAB 26L
MANUAL INDEPENDENT COLLAB 20L $MARGIN BUILDER
LID 26L
MANUAL 20L
$MARGIN BUILDER
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
MODULAR COLLECTION 1 5 W I N T E R W O R K B O O K | DA K I N E
VAGABOND 38L
COMPASS 38L
MOD 23L
2 FOR 1 HIP PACK 8L
SHERPA DUFFLE 53L
SOJOURN 30L
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
MEN’S PACKS 1 5 W I N T E R W O R K B O O K | DA K I N E
PIER WET / DRY 33L
TRANSFER 15L
HUB SLING PACK 15L
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
WOMEN’S PACKS & BAGS 1 5 W I N T E R W O R K B O O K | DA K I N E
WOMENS CAPITOL PACK 23L
ZOLA 13L
MEGAN 10L CLEO 13L
LIZZIE 10L
JASMINE 16L
IRIS
$MARGIN BUILDER
WANDA 13L
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
WOMEN’S CASCADE COLLECTION 1 5 W I N T E R W O R K B O O K | DA K I N E
DOVER 18L
MAPLE 16L
$MARGIN BUILDER
HAZEL 28L
WILLOW 18L
$MARGIN BUILDER
CEDAR 13L
HEMLOCK 18L
$MARGIN BUILDER
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
$MARGIN BUILDER
DLX TRAVEL 1 5 W I N T E R W O R K B O O K | DA K I N E
DLX CARRY ON 46L
DLX ROLLER 80L
$MARGIN BUILDER $MARGIN BUILDER
WOMENS DLX ROLLER 80L
WOMENS DLX CARRY ON 46L
$MARGIN BUILDER $MARGIN BUILDER
GEMINI 28L
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
APOLLO 30L
MEN’S OUTERWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E
MENS AIRSTREAM JACKET MENS BALKAN JACKET
SHELL INSULATED EXTERIOR FEATURES
Face Insulation Lining EXTERIOR FEATURES
INTERIOR FEATURES
INTERIOR FEATURES
MENS BEACON BIB
SHELL Face Scuff Guard and Reinforced Hem
MENS MANSFIELD JACKET
EXTERIOR FEATURES:
INSULATED
SHELL
INTERIOR FEATURES:
Face Insulation
MENS DRYLINE PANT
Lining EXTERIOR FEATURES
SHELL Face Scuff Guard and Reinforced Hem EXTERIOR FEATURES INTERIOR FEATURES
INTERIOR FEATURES
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
MEN’S MID & BASE LAYERS 1 5 W I N T E R W O R K B O O K | DA K I N E
MENS LARRIE JACKET
MENS MO VEST
MID-LAYER INSULATED
MID-LAYER INSULATED
Insulation Lining EXTERIOR FEATURES
Insulation Lining EXTERIOR FEATURES
INTERIOR FEATURES INTERIOR FEATURES
MENS CARLISLE JACKET
Face Lining Insulation
EXTERIOR FEATURES
GLENWOOD SHERPA FLANNEL
MENS LANCASTER JACKET
Face Lining Insulation
EXTERIOR FEATURES
MENS BUCKSHOT FLANNEL
MENS ROOTS TECH-T LONG SLEEVE SHORT SLEEVE
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
WOMEN’S GLOVES & OUTERWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E
ODYSSEY GLOVE
WOMENS KENDALL JACKET
Insert Palm Insulation Lining Shell
INSULATED Face Insulation Lining
Cuff Closure
$MARGIN BUILDER
EXTERIOR FEATURES
INTERIOR FEATURES
WOMENS RILEY PANT
INSULATED
WOMENS WREN JACKET
Face Insulation Lining Scuff Guard and Reinforced Hem
EXTERIOR FEATURES
INSULATED
Face Insulation Lining INTERIOR FEATURES
EXTERIOR FEATURES
INTERIOR FEATURES
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
WOMEN’S MID & BASE LAYERS 1 5 W I N T E R W O R K B O O K | DA K I N E
WOMENS THELMA JACKET
WOMENS LOUISE JACKET
MID-LAYER INSULATED MID-LAYER INSULATED
Insulation Insulation Lining
EXTERIOR FEATURES
EXTERIOR FEATURES
INTERIOR FEATURES
INTERIOR FEATURES
WOMENS CAMERON FLANNEL
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
WOMENS EVA BUTTON UP
MID-WEIGHT
WOMEN’S MID & BASE LAYERS
CONTINUED
1 5 W I N T E R W O R K B O O K | DA K I N E
WOMENS CARA ZIP
WOMENS CARA PANT
WOMENS INVERSE TECH-T LONG SLEEVE SHORT SLEEVE
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
WOMENS COCO CREW
WOMENS COCO PANT
WOMENS COCO TURTLENECK
MEN’S & WOMEN’S HEADWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E
PARADISE TRUCKER
SALLINGER
$MARGIN $MARGIN BUILDER BUILDER
ZANE HUNTER BALACLAVA MARGIN $$MARGIN BUILDER BUILDER
MARGIN $$MARGIN BUILDER BUILDER
SKYLAR
CASSIDY SCARF
MARGIN $$MARGIN BUILDER BUILDER
MARGIN $$MARGIN BUILDER BUILDER
MAGGIE MAY JADE
MARGIN $$MARGIN BUILDER BUILDER MARGIN $$MARGIN BUILDER BUILDER
MAGGIE MAY GLOVE JADE FLAP MITT MARGIN $$MARGIN BUILDER BUILDER MARGIN $$MARGIN BUILDER BUILDER
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com
KID’S GLOVES & HEADWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E
AVENGER
FIERO GLOVE
GLOVE MITT
Insert Insulation
Insert Insulation Palm Shell Lining Cuff Closure
Palm Shell Lining Cuff Closure
$MARGIN BUILDER
SCRAMBLER MITT
BRAT MITT
Insert Insulation Palm Shell Lining Cuff Closure
Insert Insulation Palm Lining Cuff Closure
$MARGIN BUILDER $
MARGIN BUILDER
ZEKE
FARLEY
Can be CUFFED
MARGIN $$MARGIN BUILDER BUILDER
$MARGIN $MARGIN BUILDER BUILDER
MOLLY
ZOEY
MARGIN $$MARGIN BUILDER BUILDER MARGIN $$MARGIN BUILDER BUILDER
PR CONTACT:
Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com