Dakine 2015 press lit

WINTER

2015 PRESS KIT

1 5 W I N T E R W O R K B O O K | DA K I N E

DAKINE MARKETING CONTACT:

Jake Williams Jakew@Dakine.com 541-386-3166 ext. 7204 DAKINE PR CONTACT:

Catherine Donovan Catherine@FinbarAndCat.com 323-708-6953

FOR IMMEDIATE RELEASE Dakine Launches Winter 2015 Collection Featuring Big Mountain Snow Gear, DLX Travel Series and Versatile Bags Designed for Urban Environments HOOD RIVER, Ore. (December 30, 2013) – Dakine’s new winter 2015 collection is designed to take you from the deep snow of the backcountry to vibrant urban landscapes. Each style is thoughtfully engineered with a fusion of essential features, proven quality and uncompromising performance. Highlights include the big mountain collection of snow packs, outerwear and gloves; the DLX travel series for men and women created with maximum accessibility and function in mind; an expansion of the heritage line of packs and bags for men with added versatility; and the new women's Cascade collection of bags featuring unique designs with elevated simplicity.

“Each season Dakine strives to build a collection that reflects our commitment to quality and the new winter line not only accomplishes this mission, it also represents our renewed commitment to push the envelope with a laser-like focus on functional versatility,” said Chico Bukovansky, Dakine’s Vice President of Sales and Merchandising. “The entire winter line features a range of updated styles, expanded offerings and new products that are a direct result of our recent design team expansion.”

The winter line of performance snow packs, outerwear and gloves are built for big mountain and backcountry excursions. From avalanche safety packs for added peace of mind to the newly updated BC Vest for a minimalist approach to backcountry performance, the snow collection features a bold range of colors, technical features and premium materials including Gore-Tex and PrimaLoft ONE insulation. Rounding out the snow offerings are the Signature Series of performance packs and gloves co-designed by Dakine team athletes Louif Paradis, Leanne Pelosi, Elias Elhardt, Chris Benchetler, Tanner Hall, and Sean Pettit.

Men’s Balkan Jacket

! crafted fusing The new series of men’s and women’s DLX travel bags are carefully performance and functionality. Each style is designed with maximum accessibility in mind for effortless travel. The larger volume DLX Roller 80L (MSRP $310.00) features split level design for easy access to contents while fleece lined accessory pockets, adjustable dividers and a cinch style shoe/laundry bag keep everything in order. The DLX Carry On 46L (MSRP $275.00) includes an expandable main compartment for those inevitable purchases, split level design, a fleece lined and padded iPad sleeve, plus interior organizer pockets for in-flight essentials.

Winter 2015 also features an expansion of the men’s heritage packs and bags designed with a thoughtful approach to functional versatility while paying homage to Dakine’s roots.

Technology pockets, multiple wear options and effortless access points allow the user to adjust to varying conditions. The larger volume Vagabond and Compass packs not only carry a laptop plus gear, but they also transform into deployable hip packs. The new Mod pack features a minimalist outer design, laptop sleeve and removable accessory pouch to keep everything in place. The 2 For 1 Hip Pack morphs into a deployable backpack and the Sherpa Duffle offers multiple carry options including stowable backpack straps and removable shoulder strap. Collection MRSP ranges from $25.00-$150.00.

DLX Carry On 46L

- more -

Men’s Vagabond

Women’s Dover

The women’s Cascade collection of bags is designed for navigating the urban landscape without worrying about getting lost in the crowd. Each style features an elevated simplicity blended with functional style and heritage aesthetics. From roll top packs, to versatile styles with multiple wear options, each design is packed with unique details, interesting materials and just the right spot for a laptop plus daily essentials. The Dover 18L pack features padded laptop and iPad sleeves, metal hardware, rope pulls and multiple pockets. Collection MSRP ranges from $35.00$55.00.

For the winter ’15 season, Dakine is proud to continue its commitment to incorporating eco-friendly materials in its products with new prints made from 100% recycled plastic bottles offered in dozens of styles for men and women. Retailers can preview the complete winter ’15 collection including packs (snow, photo, surf, skate, street and commuter styles), the women’s collection, travel/gear bags, gloves, outerwear, base layers, hats and more at upcoming 2014 trade shows including Agenda Long Beach (booth #A11), Outdoor Retailer (booth #34053) and SnowSports Industries America Snow Show (booth #2557).

ABOUT DAKINE Backed by a pro team roster that includes some of the world's top action sports athletes, Dakine has been an industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt. Hood in Hood River, Oregon, Dakine offers a complete range of innovative and quality products, including outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories. Dakine products are available for purchase at specialty sports retailers worldwide. For more information, visit www.dakine.com.

Dakine Media Contact: Catherine Donovan Catherine@FinbarAndCat.com 323-708-6953 ###

BIG MOUNTAIN 1 5 W I N T E R W O R K B O O K | DA K I N E

ABS SIGNAL 25L

BC VEST SM/MED

BLADE 38L

BC VEST LG/XL BC VEST XXL

ALLY 11L

ARC 34L

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

BIG MOUNTAIN – GLOVES 1 5 W I N T E R W O R K B O O K | DA K I N E

KODIAK GLOVE

4

Insert Insulation Lining Palm Shell Fabric Cuff Closure

BARON MITT

4

Insert Insulation Palm Shell Fabric Lining Cuff Closure

DURANGO GLOVE

4

Insert Insulation Palm Shell Lining Cuff Closure

$MARGIN BUILDER

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

h

etc

str

h

etc

str

h

etc

str

SIGNATURE SERIES TEAM SNOW PACKS & GLOVES 1 5 W I N T E R W O R K B O O K | DA K I N E

ELIAS ELHARDT TEAM MISSION 25L

CHRIS BENCHETLER TEAM HELI PRO 20L

$MARGIN BUILDER

TEAM HELI PRO PACK + TEAM BARON MITT

TEAM MISSION PACK + TEAM BARON MITT

TANNER HALL TEAM MISSION 25L

SEAN PETTIT TEAM HELI PRO 20L

$MARGIN BUILDER

TEAM HELI PRO PACK + TEAM NAVIGATOR GLOVE

TEAM MISSION PACK + TEAM FILLMORE MITT

LOUIF PARADIS TEAM MISSION 25L

LEANNE PELOSI WOMENS TEAM HELI PRO 18L

$MARGIN BUILDER

TEAM MISSION PACK +

TEAM FILLMORE MITT

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

TEAM HELI PRO PACK + TEAM GALAXY MITT

SKATE PACKS 1 5 W I N T E R W O R K B O O K | DA K I N E

PARK DUFFLE INDEPENDENT COLLAB 52L

LID INDEPENDENT COLLAB 26L

MANUAL INDEPENDENT COLLAB 20L $MARGIN BUILDER

LID 26L

MANUAL 20L

$MARGIN BUILDER

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

MODULAR COLLECTION 1 5 W I N T E R W O R K B O O K | DA K I N E

VAGABOND 38L

COMPASS 38L

MOD 23L

2 FOR 1 HIP PACK 8L

SHERPA DUFFLE 53L

SOJOURN 30L

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

MEN’S PACKS 1 5 W I N T E R W O R K B O O K | DA K I N E

PIER WET / DRY 33L

TRANSFER 15L

HUB SLING PACK 15L

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

WOMEN’S PACKS & BAGS 1 5 W I N T E R W O R K B O O K | DA K I N E

WOMENS CAPITOL PACK 23L

ZOLA 13L

MEGAN 10L CLEO 13L

LIZZIE 10L

JASMINE 16L

IRIS

$MARGIN BUILDER

WANDA 13L

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

WOMEN’S CASCADE COLLECTION 1 5 W I N T E R W O R K B O O K | DA K I N E

DOVER 18L

MAPLE 16L

$MARGIN BUILDER

HAZEL 28L

WILLOW 18L

$MARGIN BUILDER

CEDAR 13L

HEMLOCK 18L

$MARGIN BUILDER

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

$MARGIN BUILDER

DLX TRAVEL 1 5 W I N T E R W O R K B O O K | DA K I N E

DLX CARRY ON 46L

DLX ROLLER 80L

$MARGIN BUILDER $MARGIN BUILDER

WOMENS DLX ROLLER 80L

WOMENS DLX CARRY ON 46L

$MARGIN BUILDER $MARGIN BUILDER

GEMINI 28L

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

APOLLO 30L

MEN’S OUTERWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E

MENS AIRSTREAM JACKET MENS BALKAN JACKET

SHELL INSULATED EXTERIOR FEATURES

Face Insulation Lining EXTERIOR FEATURES

INTERIOR FEATURES

INTERIOR FEATURES

MENS BEACON BIB

SHELL Face Scuff Guard and Reinforced Hem

MENS MANSFIELD JACKET

EXTERIOR FEATURES:

INSULATED

SHELL

INTERIOR FEATURES:

Face Insulation

MENS DRYLINE PANT

Lining EXTERIOR FEATURES

SHELL Face Scuff Guard and Reinforced Hem EXTERIOR FEATURES INTERIOR FEATURES

INTERIOR FEATURES

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

MEN’S MID & BASE LAYERS 1 5 W I N T E R W O R K B O O K | DA K I N E

MENS LARRIE JACKET

MENS MO VEST

MID-LAYER INSULATED

MID-LAYER INSULATED

Insulation Lining EXTERIOR FEATURES

Insulation Lining EXTERIOR FEATURES

INTERIOR FEATURES INTERIOR FEATURES

MENS CARLISLE JACKET

Face Lining Insulation

EXTERIOR FEATURES

GLENWOOD SHERPA FLANNEL

MENS LANCASTER JACKET

Face Lining Insulation

EXTERIOR FEATURES

MENS BUCKSHOT FLANNEL

MENS ROOTS TECH-T LONG SLEEVE SHORT SLEEVE

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

WOMEN’S GLOVES & OUTERWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E

ODYSSEY GLOVE

WOMENS KENDALL JACKET

Insert Palm Insulation Lining Shell

INSULATED Face Insulation Lining

Cuff Closure

$MARGIN BUILDER

EXTERIOR FEATURES

INTERIOR FEATURES

WOMENS RILEY PANT

INSULATED

WOMENS WREN JACKET

Face Insulation Lining Scuff Guard and Reinforced Hem

EXTERIOR FEATURES

INSULATED

Face Insulation Lining INTERIOR FEATURES

EXTERIOR FEATURES

INTERIOR FEATURES

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

WOMEN’S MID & BASE LAYERS 1 5 W I N T E R W O R K B O O K | DA K I N E

WOMENS THELMA JACKET

WOMENS LOUISE JACKET

MID-LAYER INSULATED MID-LAYER INSULATED

Insulation Insulation Lining

EXTERIOR FEATURES

EXTERIOR FEATURES

INTERIOR FEATURES

INTERIOR FEATURES

WOMENS CAMERON FLANNEL

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

WOMENS EVA BUTTON UP

MID-WEIGHT

WOMEN’S MID & BASE LAYERS

CONTINUED

1 5 W I N T E R W O R K B O O K | DA K I N E

WOMENS CARA ZIP

WOMENS CARA PANT

WOMENS INVERSE TECH-T LONG SLEEVE SHORT SLEEVE

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

WOMENS COCO CREW

WOMENS COCO PANT

WOMENS COCO TURTLENECK

MEN’S & WOMEN’S HEADWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E

PARADISE TRUCKER

SALLINGER

$MARGIN $MARGIN BUILDER BUILDER

ZANE HUNTER BALACLAVA MARGIN $$MARGIN BUILDER BUILDER

MARGIN $$MARGIN BUILDER BUILDER

SKYLAR

CASSIDY SCARF

MARGIN $$MARGIN BUILDER BUILDER

MARGIN $$MARGIN BUILDER BUILDER

MAGGIE MAY JADE

MARGIN $$MARGIN BUILDER BUILDER MARGIN $$MARGIN BUILDER BUILDER

MAGGIE MAY GLOVE JADE FLAP MITT MARGIN $$MARGIN BUILDER BUILDER MARGIN $$MARGIN BUILDER BUILDER

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com

KID’S GLOVES & HEADWEAR 1 5 W I N T E R W O R K B O O K | DA K I N E

AVENGER

FIERO GLOVE

GLOVE MITT

Insert Insulation

Insert Insulation Palm Shell Lining Cuff Closure

Palm Shell Lining Cuff Closure

$MARGIN BUILDER

SCRAMBLER MITT

BRAT MITT

Insert Insulation Palm Shell Lining Cuff Closure

Insert Insulation Palm Lining Cuff Closure

$MARGIN BUILDER $

MARGIN BUILDER

ZEKE

FARLEY

Can be CUFFED

MARGIN $$MARGIN BUILDER BUILDER

$MARGIN $MARGIN BUILDER BUILDER

MOLLY

ZOEY

MARGIN $$MARGIN BUILDER BUILDER MARGIN $$MARGIN BUILDER BUILDER

PR CONTACT:

Catherine Donovan 323-708-6953 Catherine@FinbarAndCat.com