Echelon pre SIA web catalog

2014-2015 SNOWBOARD HARDGOODS PREVIEW DOSSIER

sales@echelonsnow.com +1.855.324.3506 ext.1 1825 Peck Rd. unit E Monrovia, CA 91016 USA

Dispatch from Headquarters 2013/14 was a good year for us at Echelon. But good isn’t the target we shoot for. While we were generally happy with our previous manufacturer, it became apparent that we were not going to be able to push technological limits the way we wanted to through an overseas partner. We needed a local partner, because we had some big things planned.

Much to our continuing chagrin, we found that the same was (mostly) true domestically. When first starting three years ago, we were not able to locate an OEM manufacturer with sufficient quality and business-realism that we needed to produce in North America. When revisiting the effort, of the US and Canadian based manufacturers we surveyed, there was only one that in the end combined several key factors: 1) They understood the concept that America must compete on quality, not nationalism.

2) They also understood you can’t get 21st century results out of thirty-year-old equipment.

4) They understood the business side of the equation, weren’t locked into dead or dying production models and sales cycles, and were realistic about the OEM/Company relation.

3) They were the sort of people that enjoyed trying new things, rather than thinking “it’s too hard” or “that’s unrealistic”. Point blank, that isn’t how we roll.

The result is that our new Michigan-based partner is our factory of choice, not only because it allowed us to move ops stateside. We moved for the most important reason: We are making better equipment than ever before.

Our line was completely revamped and redesigned by our new lead designer Eric Luthardt, a Michigan native with two decades of snow industry experience, 12 of them at the helm of one of the industry’s biggest players.

We went back to square one in developing a 3D base that surpasses our E3 base from previous years, reducing drastically the side-slip often associated with 3D bases from other manufacturers. Finally, we bifurcated the line into the Performance and Precision concepts, which in short are high-end and highest-end products.

We developed our Ghille masked hoodie, and teamed up with Bruce Rodela and the Majer Crew to create a complimentary skateboard line, giving our brand year-round visibility and relevance.

Combined with our internal team and our riders, together we continue our advance towards our goal:

Creating the ultimate snowboard products, again and again.

Yours,

Don Engel Company Commander Echelon Snowboards

SNOWBOARDS THE NECROMANCER

CLOTHING $499.95 USD

with

The stars are right for the Necromancer, a park oriented primarily rocker-cambered deck. Joined with Echelon’s commitment to the finest in USA-made craftsmanship, the hesh-friendly graphic lends itself to hipsters and hellspawn alike.

Echelon’s newest innovation, Magwave, is a 3D base that combines catch-resistance and edge hold through a series of waves along the edges with a flat riding surface in the center.

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NECROMANCER TECHNICAL SPECIFICATIONS 1

CORE

Tried-True Poplar with Ash stringers for pop and insert-retension

2

PRECURED TOPSHEET

Precured Glass is 20% Lighter than hand-applied glass. 0˚ +/-40˚ glass directions.

3

THICKER EDGES

10% Thicker than standard steel edges for durability and tuning lifetime.

4

PTEX 4K BASE

PTEX 4000 Sintered. The best; harder, faster, and holds more wax.

5

MULTIROCK CAMBER

Rocker center, micro camber underfoot, then mild rocker tips 4mm.

6

5D SIDECUT

5 radii combined with vertical undulating edges on 3D base for added grip/power

7

3D BASE PROFILE

Magwave 3D gives catch-resistance with the hold power of traditional flat-bases

8

PTEX SIDEWALLS

Black Sintered PTEX provides durability and edge dampening

Available in: 149, 152, 154, 157, 154W, 158W

SNOWBOARDS THE OVERLORD-C

CLOTHING $499.95 USD

with

With graphics by internet-famous artist Jason Heuser, the Overlord is a primarily flat-rise deck that showcases great art in an even greater technological package. Echelon’s newest innovation, Magwave, is a 3D base that combines catch-resistance and edge hold through a series of waves along the edges with a flat riding surface in the center.

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7

OVERLORD-C TECHNICAL SPECIFICATIONS 1

CORE

Tried-True Poplar with Ash stringers for pop and insert-retension

2

PRECURED TOPSHEET

Precured Glass is 20% Lighter than hand-applied glass. 0˚ +/-40˚ glass directions.

3

THICKER EDGES

10% Thicker than standard steel edges for durability and tuning lifetime.

4

PTEX 4K BASE

PTEX 4000 Sintered. The best; harder, faster, and holds more wax.

5

PENTACAM

Five camber zones: Flat center, micro camber underfoot, then mild rocker tips 4mm.

6

5D SIDECUT

5 radii combined with vertical undulating edges on 3D base for added grip/power

7

3D BASE PROFILE

Magwave 3D gives catch-resistance with the hold power of traditional flat-bases

8

PTEX SIDEWALLS

Black Sintered PTEX provides durability and edge dampening

Available in: 149, 152, 154, 157, 154W, 158W

SNOWBOARDS THE OVERLORD-R

CLOTHING $499.95 USD

with

With graphics by internet-famous artist Jason Heuser, the Overlord is a primarily flat-rise deck that showcases great art in an even greater technological package. Echelon’s newest innovation, Magwave, is a 3D base that combines catch-resistance and edge hold through a series of waves along the edges with a flat riding surface in the center.

1 2

8

3 4

5

6

7

OVERLORD-R TECHNICAL SPECIFICATIONS 1

CORE

Tried-True Poplar with Ash stringers for pop and insert-retension

2

PRECURED TOPSHEET

Precured Glass is 20% Lighter than hand-applied glass. 0˚ +/-40˚ glass directions.

3

THICKER EDGES

10% Thicker than standard steel edges for durability and tuning lifetime.

4

PTEX 4K BASE

PTEX 4000 Sintered. The best; harder, faster, and holds more wax.

5

PENTACAM

Five camber zones: Flat center, micro camber underfoot, then mild rocker tips 2mm.

6

5D SIDECUT

5 radii combined with vertical undulating edges on 3D base for added grip/power

7

3D BASE PROFILE

Magwave 3D gives catch-resistance with the hold power of traditional flat-bases

8

PTEX SIDEWALLS

Black Sintered PTEX provides durability and edge dampening

Available in: 149, 152, 154, 157, 154W, 158W

SNOWBOARDS THE TURBOLOVER

with multi-radii

CLOTHING

ASYM SC

$469.95 USD

Our Multi-radii Asymetric sidecut evens out a rider’s turns, taking into account the subtle differences between toe and heelside turns so that a similar amount of effort is required whichever way you are turning. “Triforce” camber is a blend of traditional camber and flat sections for stability and pop. The asym models are geared to the big-mountain, backcountry, jump-line and all-mountain riders, and combine new tech with traditional standards for a familiar-but-better ride quality.

Available in: 152, 155, 158, 155W, 162W

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Non-3d Base

TURBOLOVER TECHNICAL SPECIFICATIONS 1

CORE

Tried-True Poplar with Ash stringers for pop and insert-retension

2

PRECURED TOPSHEET

Precured Glass is 20% Lighter than hand-applied glass. 0˚ +/-40˚ glass directions.

3

THICKER EDGES

10% Thicker than standard steel edges for durability and tuning lifetime.

4

PTEX 4K BASE

PTEX 4000 Sintered. The best; harder, faster, and holds more wax.

5

TRIFORCE CAMBER

3 phase camber, 5mm high flat center, increased camber underfoot transitioning to flat at the tips

6

ASYM MULTI-RADII SIDECUT

Mellow Toe side between the bindings, more aggressive towards contact area for quicker entry/exit.

Tighter Heelside, blending to reverse radii at contacts for quicker exits & chatter-free turn initiation.

7

PTEX SIDEWALLS

Black Sintered PTEX provides durability and edge dampening

SNOWBOARDS THE PRECISION MAGWAVE

CLOTHING $699.95 USD

with

The Echelon Precision line is designed for the rider that demands the highest in materials technology and ultimate performance. Lead designer Eric Luthardt was given carte blanche to develop these amazing decks. Lighter, stronger, faster than basically anything else on-hill, our Precision line is built in small numbers in the USA, with QC checks from the designer himself and with MILSPEC level components and brand-name materials.

1

Available in: 149, 152, 154, 157, 154W, 158W

CLASSIFIED

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COMPARTMENTALIZED INFORMATION

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EYES ONLY

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DECLASSIFY OK: JANUARY 30, 2014

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PRECISION MAGWAVE TECHNICAL SPECIFICATIONS 1

CORE

Tried-True Poplar with Ash stringers for pop and insert-retension

2

PRECURED TOPSHEET

Precured Glass is 20% Lighter than hand-applied glass. 0˚ +/-40˚ glass direction.

3

THICKER EDGES

10% Thicker than standard steel edges for durability and tuning lifetime.

4

PTEX 4K BASE

PTEX 4000 Sintered. The best; harder, faster, and holds more wax.

5

MULTIFLAT CAMBER

Flat center, micro camber underfoot, then mild rocker tips 2mm.

6

5D SIDECUT

5 radii combined with vertical undulating edges on 3D base for added grip/power

7

3D BASE PROFILE

Magwave 3D gives catch-resistance with the hold power of traditional flat-bases

8

PTEX SIDEWALLS

Black Sintered PTEX provides durability and edge dampening

X

MORE AWESOME

The precision line is a continually evolving best-of tool for the discerning rider. More tech than is alluded to in this graphic, to be unveilled at SIA.

SNOWBOARDS THE PRECISION ASYM

with multi-radii

CLOTHING

ASYM SC

$669.95 USD

The Echelon Precision line is designed for the rider that demands the highest in materials technology and ultimate performance. Lead designer Eric Luthardt was given carte blanche to develop these amazing decks. Lighter, stronger, faster than basically anything else on-hill, our Precision line is built in small numbers in the USA, with QC checks from the designer himself and with MILSPEC level components and brand-name materials.

1

Available in: 152, 155, 158, 155W, 162W

CLASSIFIED

2

COMPARTMENTALIZED INFORMATION

7

EYES ONLY

3 4

DECLASSIFY OK: JANUARY 30, 2014

5

6

Non-3D Base

PRECISION ASYM TECHNICAL SPECIFICATIONS 1

CORE

Tried-True Poplar with Ash stringers for pop and insert-retension

2

PRECURED TOPSHEET

Precured Glass is 20% Lighter than hand-applied glass. 0˚ +/-40˚ glass direction.

3

THICKER EDGES

10% Thicker than standard steel edges for durability and tuning lifetime.

4

PTEX 4K BASE

PTEX 4000 Sintered. The best; harder, faster, and holds more wax.

5

PENTACAM

5 distinct camber zones: Flat center, micro camber underfoot, then mild rocker tips 2mm.

6

ASYM MULTI-RADII SIDECUT

Mellow Toe side between the bindings, more aggressive towards contact area for quicker entry/exit.

Tighter Heelside, blending to reverse radii at contacts for quicker exits & chatter-free turn initiation.

7

PTEX SIDEWALLS

Black Sintered PTEX provides durability and edge dampening

X

MORE AWESOME

The precision line is a continually evolving best-of tool for the discerning rider. More tech than is alluded to in this graphic, to be unveilled at SIA.

SNOWBOARDS THE GHILLE

CLOTHING $69.95 USD

DWR riding hoodie with integrated facemask

Hoodies; there’s nothing more comfortable to ride in, and they transition well from hill to after-ride activities. Unfortunately, most hoodies fall short, quite literally—other companies make them way too short, offer little or no waterproofing, and then try to charge what a jacket costs. It was amazing the effort required to find a factory that would do this right (one factory’s attempt I described as “the worst thing I have ever paid money for). Two years later, we joined comfort with function: Helmet-sized hood and mask are lined with complimentary color-scheme fabrics.

Colorways

Cadmium Orange Camo Liner Shock-cord-and-barrel-tightened mask can be worn up (shown) or down.

Cobalt Cyan Yellow Plaid Liner

Grey/Black Raglan Grey Liner

Double-layer shoulders improve appearance and provide extra cushion for backpack straps.

Extra-long shoelace hood-cinch.

Subtle branding; your customers are not billboards.

Black Ops All Black Orange Liner

Water-resistant DWR finish.

Stormshadow White/Black Red Accents & Liner

TURBOLOVER TECHNICAL SPECIFICATIONS Glove-sized zippered kangaroo pocket with internal cord pass-through.

Thumbholes on sleeves keep things where they need to be.

Cover your ass with a generous 34” shoulder to hemline length (XL).

Available in: M, L, XL

For Sales Information sales@echelonsnow.com +1.855.324.3506 ext.1 1825 Peck Rd. unit E Monrovia, CA 91016 USA