2015 / 2016
For NOW, it’s always been about going against the grain by changing the blueprint of binding design, and creating a product that will take riders on a pedal-to-the-metal journey. By breaking down snowboarding’s past conventional binding designs and charging a new path, NOW has created an unconventional product—an unparalleled and revolutionary binding lineup that just keeps on giving. What you can expect from NOW bindings is an effortless and responsive ride, a reduction in foot fatigue, balls-to-the-wall performance, customization, and overall ride comfort complemented with our one-of-a-kind Skate-influenced Tech. For 2015/16, our lineup showcases some tweaked tried-and-true designs as well as some ass-kicking new additions that we are extremely stoked about. So sit back, get comfortable, and take your time as you peruse the pages of our catalogue.
Don’t Hold Back
JOIN THE NOWvolution
RETHINK YOUR RIDE All Photography: Chad Chomlack
—JF PELCHAT— INVENTOR & CO-OWNER
The NOWvolution continues…
INTRODUCING THE NEW
HANGER 2.0 AND FLEX HINGE 2.0 HIGHBACK
HANGER 2.0 DROP-DOWN MEDIAL WALL
NEW FLEX HINGE
NOW’s commitment to creating relevant and revolutionary products for today’s snowboarder has always been a top priority. As a true testament to this commitment, we are stoked to introduce the Hanger 2.0 and Flex Hinge 2.0 highback incorporated in the 2015/16 lineup. Armed with valuable feedback from our consumers and the NOW team, the new Hanger 2.0 and a new Flex Hinge 2.0 highback were born. What the Hanger 2.0 offers is a widened heelcup footprint that ups the ante on boot-fitting compatibility, a drop-down medial wall for added lateral flexibility, and snow clearing channels to prevent ice build-up underneath the highback legs. The new Flex Hinge 2.0 highback features greater lateral support, a redesign and reposition of the Flex Hinge for more support while still dampening chatter, and eliminating calf-bite.
FLEX HINGE 2.0 HIGHBACK
SNOW CLEARING CHANNELS
STRAPS SIEVA STRAP [PATENT PENDING] The new SIEVA ankle strap is an evolution of our Hyperfuse construction. The word SIEVA means single-injected EVA. The body of the strap is made entirely with one-part EVA injection, eliminating any stitching and reducing gluing to less than 1% of the strap area. A nylon webbing that is strong, durable and flexible is inserted in the body of the strap at one end and sealed by a micro-injected logo. After turning heads with our Hyperfuse last year, we’ve decided to push the boundary of strap manufacturing and overall design. This new SIEVA strap is about durability, comfort and reducing weight. With so many industry firsts, we’ve filed for a patent.
HYPERFUSE STRAP Our Hyperfuse binding strap was the first of its kind in snowboard binding design. Inspired by shoe construction, the Hyperfuse is a stitchless, spineless and seamless strap. Its inner guts are constructed with nylon webbing that is strong, durable and flexible, and sandwiched between two layers of injected EVA. The end product is a comfortable and lightweight binding strap that will not only handle the elements, but the test of time.
HYBRID FLIPIT STRAP This NEW hybrid strap construction is a combination of our Hyperfuse strap and Flipit strap. The injected spine and EVA are bonded together to form one strap, which gives you the best of all worlds: support, durability and comfort. The Hybrid Flipit strap can also be use like our regular Flipit straps—simply switch your ankle straps to the other foot and change your support setting.
FLIPIT STRAP The NOW Flipit strap made its debut on the Drive binding two years ago, and has been a staple amongst freeriders and riders who are seeking support and convenience on the fly. The Flipit strap is a traditional stitch-and-turn construction with an injected spine sandwiched between EVA and fabric.
HIGHBACKS [AVAILABLE ON THE IPO AND SELECT MODELS]
[AVAILABLE ON THE DRIVE MODEL]
[AVAILABLE ON THE O-DRIVE MODEL]
[AVAILABLE ON THE PILOT MODEL]
[AVAILABLE ON THE VETTA MODEL]
[AVAILABLE ON THE SELECT MODEL]
HIGHCUP
FLEX HINGE HIGHBACK
FREEWING HIGHBACK
FLEX HINGE 2.0
CALFBACK HIGHBACK
FS CARBON HIGHBACK
> > > >
> Flex Hinge technology > Pre-rotated 5 degrees laterally > Higher medial side follows leg angles > Wider lateral for support > Dampens chatter and eliminates calf-bite > Flex rating: 4
> Higher medial side follows leg angles > Pre-rotated 10 degrees > 15 mm higher than original Flex Hinge highback > Lateral hook for added support > Flex rating: 5
> Flex Hinge technology > Higher medial side follows leg angles > Pre-rotated 10 degrees > 15 mm higher than original Flex Hinge highback > Lateral hook for added support > Dampens chatter and eliminates calf-bite > Flex rating: 6
> Higher medial side follows leg angles > Pre-rotated 10 degrees > 20mm higher than Freewing highback > Lateral hook for added support > Calfback Technology > Dampens chatter and eliminates calf-bite > Flex rating: 7
> Higher medial side follows leg angles > Pre-rotated 10 degrees > 20 mm higher than Freewing highback > Lightweight, rigid and strong > Multi-position forward lean block with Allen key hardware > New highback construction is 60% carbon and 40% Ramie > Flex rating: 9
Compatible with all NOW hangers Low profile for extra flexibility, Â Street, park and pow Available in Small, Medium and Large
DISCS
BINDING TECH HANGER > 30% glass-filled Nylon > I-beam wall sections are both rigid and light
KINGPIN
> Baseless design allows for uninterrupted board flex
> Creates a fulcrum for all energy transfers
> Transfers energy to the board’s edges
> Stainless steel hardware is extremely light and strong
BUSHINGS > Dual injection, quick-snap connection to Hanger > Main contact point to board > True dampening system > Applies energy while diffusing board chatter > Available in Soft, Medium and Hard
ALUMINUM DISC
NYLON 4x4 DISC
NYLON CHANNEL DISC
> 4 mm T6160 Aluminum-stamped Alumi-ring > T6160 Aluminum forge disc > Minimal board fixture > 1 mm rubber gasket > Compatible with 4x4, 3D and channel boards > Lifetime warranty program > Available on DRIVE and O-DRIVE
> Mounting ring and disc are nylon reinforced with 50% fibreglass > Minimal board fixture > 4x4 compatible > Softer lateral flex > Light and strong > Lifetime warranty program > Available on IPO, VETTA, PILOT and SELECT
> Mounting ring and disc are nylon reinforced with 50% fibreglass > Channel boards compatible > Minimal board fixture > Stance indicator window > Softer lateral flex > Light and strong > Lifetime warranty program > Available on IPO, VETTA, PILOT and SELECT
NOW Snowboarding offers to the original purchaser a lifetime What is “Skate-Tech?” Inspired by how easily and efficiently a skateboard turns; major components of our system mimic
warranty on all its baseplates and
both the function and description of skateboard trucks. The “Hanger” powerfully transfers energy input from the straps to
baseplate components, along with
the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage.
a one-year limited warranty on all
Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps
other parts. This warranty is not
down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain.
transferable, and NOW reserves
NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply
the right to repair or replace the
transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.
faulty parts at its own discretion.
IPO
MEN'S SIZING SMALL us 5-7.5 eu 36.5-40 md 23-25.5
VERSATILE, NIMBLE AND PLAYFUL MOUNTAIN CHARGER BINDING OF CHOICE FOR DEVUN WALSH, JP SOLBERG AND FRANK BOURGEOIS
BLACK
MEDIUM us 7.5-10 eu 40-43 md 25.5-28
large us 10-14 eu 43-48 md 28-32
WHITE
IPO TECH > Skate-Tech > Flushcup Technology > Highcup compatibility > NEW SIEVA straps (patent pending) > NEW buckles 2.0 > Hanger is nylon reinforced with 30% fibreglass > NEW 3-D minimal toe straps > NOW tool-less adjuster straps > Freewing highback > Disc ring: 50% GF Nylon > Disc: 50% GF Nylon > Two disc options: 4x4 hole pattern and EST channel disc available > Bushings available in medium (45 shore) > Lifetime warranty program
BLUE
> Flex rating: 6 > All-mountain/freestyle
VETTA
WOMEN'S SIZING small us 5.5-8.5 eu 36-40 md 22.5-25.5
FLEXIBLE, LIGHTWEIGHT AND UNBEATABLE COMFORT BINDING OF CHOICE FOR HELEN SCHETTINI AND ROBIN VAN GYN
medium us 8.5-10.5 eu 40-42.5 md 25.5-27.5
BLACK / PINK
Vetta TECH > Skate-Tech > Flushcup Technology > Highcup compatibility > NEW SIEVA straps (patent pending) > NEW buckles 2.0 > Hanger is nylon reinforced with 15% fibreglass > NEW 3-D minimal toe straps > NOW tool-less adjuster straps > Flex Hinge highback with NEW EVA padding > Disc ring: 50% GF Nylon > Disc: 50% GF Nylon > Bushings available in soft (40 shore) > Two disc options: 4x4 hole pattern and EST channel disc available > Lifetime warranty program
AQUA / GOLD
> Flex rating: 5 > All-mountain/freestyle
PI LOT
MEN'S SIZING medium us 7.5-10 eu 40-43 md 25.5-28
ALL-MOUNTAIN, FREESTYLE HEAVY HITTER BINDING OF CHOICE FOR AUSTEN SWEETIN, CHARLES REID AND DEVUN WLASH
large us 10.5-14 eu 44-48 md 28.5-32
BLACK / WHITE
PILOT TECH > Skate-Tech > NEW Hanger 2.0 > Flushcup Technology > Highcup compatibility > NEW buckles 2.0 > Pilot Hanger is nylon reinforced with 30% fibreglass > 3-D toe straps > NOW tool-less adjuster straps > NEW Highback 2.0 with Flex Hinge > Disc ring: 50% GF Nylon > Disc: 50% GF Nylon > Two disc options: EST channel or traditional 4x4 hole pattern > Bushings available in soft (40 shore) and medium (45 shore) > Lifetime warranty program
GREEN / BLACK
> Flex rating: 6 > All-mountain/freestyle
SELECT
MEN'S SIZING SMALL us 5-7.5 eu 36.5-40 md 23-25.5
A STREET-TO-PEAK HEAVYWEIGHT BINDING OF CHOICE FOR FRANK APRIL, NICK SAUVE AND FRANK BOURGEOIS
MEDIUM us 7.5-10 eu 40-43 md 25.5-28
large us 10-14 eu 43-48 md 28-32
BLACK / RED
Available with Highcup
SELECT TECH > Skate-Tech > Flushcup Technology > Highcup compatibility > NEW Hyperfuse straps > NEW buckles 2.0 > Hanger is nylon reinforced with 30% fibreglass > 3-D toe straps > NOW tool-less adjuster straps > Freewing highback > Disc ring: 50% GF Nylon > Disc: 50% GF Nylon > Two disc options: EST channel or traditional 4x4 hole pattern > Bushings available in soft (40 shore], medium (45 shore), and hard (55 shore) > Lifetime warranty program
GUNMETAL / ORANGE
> Flex rating: 6 > Freestyle/park/jib
DRIVE
MEN'S SIZING
SIGNATURE
medium us 7.5-10 eu 40-43 md 25.5-28
SOLID, RESPONSIVE, POWERFUL GAME CHANGER BINDING OF CHOICE FOR JEREMY JONES, DCP AND JAMIE LYNNÂ
large us 10-14 eu 43-48 md 28-32
BLUE
DRIVE J.J. TECH > Skate-Tech > Flushcup Technology > Highcup compatibility > NEW Hybrid Flipit straps > NEW buckles 2.0 > Hanger is nylon reinforced with 30% fibreglass > 3-D toe straps EVA combo > NOW tool-less adjuster straps > Calfback highback > T6160 Alumi-ring and Forged disc > Bushings available in medium (45 shore) and hard (55 shore) > Lifetime warranty program
BLACK
> Flex rating: 7 > All-mountain/freestyle
O-DRIVE
A RESPONSIVE, INCREDIBLY STRONG, AND SERIOUS MOUNTAIN SLAYER
MEN'S SIZING medium us 7.5-10 eu 40-43 md 25.5-28
large us 10.5-14 eu 44-48 md 28.5-32
BINDING OF CHOICE FOR ROMAIN DE MARCHI, RYLAND BELL AND MANUEL DIAZ
O-DRIVE TECH > Skate-Tech > Flushcup Technology > Highcup Compatibility > NEW Hanger 2.0 > Flipit ankle strap > NEW buckles 2.0 > Hanger is nylon reinforced with 30% fibreglass > 3-D toe straps EVA combo > NOW tool-less adjuster straps > Carbon-Ramie highback > T6160 Alumi-ring and Forged disc > Bushings available in medium (45 shore) and hard (55 shore) > Lifetime warranty program
BLACK
> Flex rating: 9 > All-mountain
OVERVIEW $
$
$$
SOFTGOODS
USA NIDECKER North America. Josh Hoyer 10153 West River Street Truckee, CA 96161 PH: +1 530 448 9080 FX: (844) 274.0435 hoyer@nidecker.com
CHILE Mekis Bros Deportes Ltd. Jaime Kuhlenthal / Federico Mekis Carlos Antunez 2257 depto 71, providencia, Santiago PH: +56998227242 jkuhlenthal@gmail.com fedemekis@gmail.com
CHINA X-Wing Wei Er Qiu PH: +8613601375150 weir@xwing.cn lai@xwing.cn
BETA SNOW LTDA Nicolas Saric / Ariel Cifuentes PH: +56966589253 nsaric@betasnow.cl ariel@betasnow.cl
IRAN Pamchal Sports Saeed Zakeri 1 Farhang Passage Farhang Sq. 38th. St. Asadabadi St. 14366 Teheran, Iran PH: +982188617019 FX: +982188617018 pamchalgroup@gmail.com import@pamchalsport.com
$$
$$$
WORLD DISTRIBUTORS
$$$$
CANADA NIDECKER North America. Josh Hoyer 10153 West River Street Truckee, CA 96161 PH: +1 530 448 9080 FX: (844) 274.0435 hoyer@nidecker.com
NORWAY Brown Couch AS Jens Aabech jens@browncouch.no
FINLAND White Balance Heikki Tapaninen Karitie 9. 01530 Vantaa, Finland PH: +00358 45 129 4896 heikki.tapaninen@whitebalance.fi
SPAIN Duna Trading S.A.U. Ben Wesseling / Antonia Ruiz Gibraltar 819, Z.i. La Vega 11380 Tarifa, Spain PH: +34956680426 FX: +34629170541 ben@duna.com
ITALY Wave Distribution Alessandro Grieco Via Antica di Grugliasco 13, 10093 Collegno (TO), Italy PH: +390117801938 FX: +393474999218 alex@wavedistribution.it
ARGENTINA 26 Sports SRL Facundo Fernandez PH: 54-294-154399013 facundo@snowboardpatagonia.com www.snowboardpatagonia.com
POLAND DINAKO S.C. Nikos Liolios UL. Schroegera 85/13. 01-828 Warszawa, Poland PH: +48601227772 FX: +48228243173 nikos@nidecker.com.pl biuro@nidecker.com.pl
UKRAINE BACKCOUNTRY Kateryna Chuckvinska, Yaroslav Husar PH: +380990141400 k.chukvinska@gmail.com urbano_rider@yahoo.ca
AUSTRALIA / NEW ZEALAND Rush Distribution Pty Ltd. Amine Yasmine 75 Stephenson Street, Richmond, VIC, 3121, Australia PH: +61398134030 FX: +61420279960 amine@rush.net.au www.rush.net.au FRANCE Sportpulsion Fabrice Piccamiglio 49, Route du Nant, PAE de la Caille, F-74350 Allonzier-la-Caille, France PH: +33450465050 FX: +33614844262 fpiccamiglio@sportpulsion.fr
BELGIUM Pacific Boardshop Benny Boydens Bruul 79. 2800 Mechelen, Belgium PH: +3215203585 FX: +32474280212 marc.boydens@pacific-boardshop.com GERMANY Element Sports GMBH Korbi Doerfler / Willi Schiedermeiner PH: +4980312341151 korbi@element-sports.de willi@element-sports.de
JAPAN StraightSix ltd. PH: 03-5784-3123 facebook.com/NOWBindingJapan
NETHERLANDS Newsports Bert Den Boer Johan Willem Frisostraat 20, NL-2713 CE Zoetermeer, The Netherlands PH: +31626014777 bert@newsports.nl www.newsports.nl
RUSSIA KANT Roman Kadymov Electrolitmij Proezd 7B. RU-115230 Moscow, Russia PH: +74953174800 r.kadymov@kant.ru www.kant.ru
SOUTH KOREA A2 Distribution Chung Yoon Mo 5F, 228-3 Nonhyun-Dong, Gangnam-Gu, 135-010 Séoul PH: +82234422244 FX: +82234422245 yoonmo@hotmail.com
SWITZERLAND Switzerland Nidecker S.A. Raphael Dutoit Place de l’Industrie, 1180 Rolle, Switzerland PH: +41218223362 rdutoit@nidecker.ch www.nidecker.ch
UNITED KINGDOM TSA-Ellis Brigham Mountain Sports Ltd. Chris Orchard / Jeremy Sladen P.O. Box 491, M5 0AE Manchester, UK PH: +4477869 6726 FX: +441623883160 jeremy@snowboard-asylum.com chris@snowboard-asylum.com
DENMARK BB Agentur APS Mikkel Spellerberg PH: +4533938161 ms@bb-agentur.dk
AUSTRIA Motion Sports PH: +431617428210 stefan@motion-sports.at axl@motion-sport.at GREECE 3 Sixty (Ski Bill) Vasilis Kokkotis PH: 3 02692 02302 7 info@3sixty.gr
THANK YOU
NORTH AMERICAN DISTRIBUTION Nidecker North America 10153 West River Street Truckee, CA 96161 Phone (844) 274.0400 Fax (844) 274.0435 sales@now-snowboarding.com
EUROPEAN OFFICE Nidecker SA Place de l’industrie 2
JEREMY JONES RYLAND BELL SHINYA NAKAGAWA MIKEY LEBLANC JAMIE LYNN DEVUN WALSH TODD RICHARDS YOSUKE NISHIDA JP SOLBERG YANNIS TOURKI EMILIEN BADOUX FRANK BOURGEOIS DARIUS HERISTCHIAN AUSTEN SWEETIN BENJI RITCHIE DAN PREMAND FRANK APRIL RALPH BACKSTROM MAT GALINA GREG MURRAY CHARLES REID ROBIN VAN GYN JAYDEN CHOMLACK COLIN D. WATT BORIS MOUTON MARC-ANDRE TREMBLAY HELEN SCHETTINI RUSTY OCKENDEN TOMEK TYLAS TYLKA
MANUEL DIAZ RUBE GOLDBERG
MATHIEU CREPEL
GEOFF BROWN
SHIN CAMPOS DAVID MELANCON
LUCA PANDOLFI
ANTHONY HOLLAND A.K.A TONTON ANDREW IRWIN
MARK CARTER
Rider: Romain De Marchi
DCP
SYLVAIN BEAUCHESNE
ROMAIN DE MARCHI
CLAUDIA AVON
1180 Rolle - Switzerland +41 218223333 info@nidecker.ch
NORTH AMERICAN SALES Josh Hoyer hoyer@nidecker.com
INTERNATIONAL SALES Darius Heristchian dheristchian@nidecker.ch
MARKETING & P.R. JF Pelchat info@now-snowboarding.com
SOCIAL MEDIA Twitter: @nowbindings Instagram: @nowbindings
GORO KOMATSU DIDIER GODBOUT
Facebook: /nowsnowboarding www.now-snowboarding.com
MEDIA CENTER rrc.nidecker.com
NICK SAUVE
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