The Real Estate Book Media Kit

The Real Estate Professional’s Guide to Building Your Personal Brand and Lead Generation

We Help You Build An Integrated

Your clients don’t live on the web.

They live in the real world.

The lines have blurred between their real and digital worlds.

Consumers use every available media and information source – moving from offline to web and mobile – naturally, intuitively, seamlessly.

The successful real estate professional knows that a truly effective marketing strategy means engaging their target audience at every opportunity.

Marketing Strategy

Web exposure is simply not enough.

How do you connect to them in both their real and digital worlds?

Our integrated marketing strategy includes offline, web, and mobile, connecting you to potential clients everywhere and in every way – because web exposure is simply not enough.

We Deliver Hyper-local Marketing on e Real Streets of Your Real Town

You know where your prospects eat, live, shop & play.

Will they find you there?

Hyper-local offline advertising reaches your prospects in their real world, introduces them to your personal brand, and invites them into your digital world.

Consider these facts‌

Most home buyers only move

within 12 miles (19 km) of their previous residence*

Home buyers search for an average of

2 weeks before contacting an agent and 12 weeks before buying a home.

Home buyers use an average of

4.5 information sources in their home search.

*National Association of REALTORSÂŽ 2013 Profile of Home Buyers and Sellers

Are you waiting for clients to find you or reaching out to find them?

We’re Really Good at Marketing Your

Our clear and focused goal:

Drive the consumer experience back to the real estate agent.

Brand

Building a strong personal brand conveys your personality and professionalism, and builds consumer trust.

Your clients look for very specific qualities in a real estate agent.

Buyers and sellers agree that these are the 5 most important traits they want in a real estate agent.*

1. The agent is honest and trustworthy.

2. The agent has a good reputation.

3. I feel that I know the agent.

4. The agent knows the neighborhood.

5. The agent has a caring personality. *National Association of REALTORS速 2013 Profile of Home Buyers and Sellers

Strong Branding Paves e Way to Successful Lead Generation

We know agents who invest in marketing their own strong personal brand get more leads.

Why? …because home buyers and sellers have a higher level of trust, confidence, and comfort in reaching out to a familiar brand when they need a real estate professional.

Our promise to you... …help you build a strong personal brand, and …drive buyers and sellers to your website, your mobile site, your email and your phone

We know home buyers and sellers benefit from the services of a real estate professional, and we remain focused on that goal.

#1 for Buyers: Help me find a home.

#1 for Sellers: Market my home.

We Know e Power of Local Print Hyper-local print advertising reaches your prospects in their real world, introduces them to your personal brand, and invites them into your digital world.

Every month, thousands of local editions of The Real Estate Book are distributed in hundreds of locations where your clients eat, work, shop & play.

Home buyers use print to shop for homes.

Magazines are

91% #1 read magazine media*

in reader engagement*

94% of those

The average reader spends

under age 35

40 minutes

96% of those

reading each print issue

89% visit web or mobile sites they see in magazines**

84% keep magazines for at least a month **

under age 25

* GfK, MRI, Spring 2013

** Shweik/Study Breaks College Media, May 2013

Distributed every month on the streets of your real town.

Home sellers love print too, and expect it to be part of your marketing strategy.

Marketing is the

#1 thing sellers want from their agent***

71% of sellers pick up local real estate magazines***

***2013 NPMG Home Seller Study

64% expect to see their home advertised in a local real estate magazine***

RealEstateBook.

Premium Web Exposure

RealEstateBook.com is a valuable source of leads and an essential component of our integrated marketing system.

As in everything we do, our clear and focused goal is to drive the consumer experience back to the real estate agent.

Ask about our current network of online partners.

com Over 1.5 million listings.

Updated daily.

Leads go to the listing agent – period.

Mobile Marketing is Prime!

Mobilize and Amplify!

Mobile is increasingly becoming the first screen or, more aptly, the prime screen.

10 Mobile Trends for 2014 and Beyond by JWT

Searching for any product on a mobile device is becoming more and more common.

45% of home buyers used a mobile device or app to search for a home.

National Association of REALTORSÂŽ - Profile of Home Buyers and Sellers 2013

Time Spent Daily with Digital Devices‌ Phone

TV

PC

147 minutes

113 minutes

108 minutes

Source: 30-country Millward Brown study of 16- to 45-year-olds

We surveyed home shoppers to find out how they used mobile tools in their home search…

Nearly considered mobile

55%

tools “essential” in their home search

42%

downloaded a home buying search app

68%

contacted an agent to view a home based on mobile search

78%

viewed photos, videos &/or details via mobile device.

2013 NPMG Home Shopper Study

Contact Me!

SMS Text Lead Generation via Yard Signs • More effective than a Google Search • SMS text lead generation at the most opportune moment – while they are standing in front of the home • Delivers leads in real time to the listing agent

We Make It

It’s all about you and your brand.

• Local Targeted Print

• Mobile App

• Maximum Web Exposure • Mobile Business Card

• Desktop Website with IDX Available

• Direct Mail Marketing

• Tablet Website

• Vanity Text Code

• Custom Single Property Websites > Automated & Printable PDF Property Flyers

• Mobile Lead Generation >Text-for-Info >QR Codes • Mobile Website with IDX Available

• Tracking & Analytics Data • Reporting & Tracking from One Dashboard

All Work Together

Local Print Drives Your Digital & Mobile Strategy

Are you just relying on your listings for both personal brand marketing and lead generation?

Today’s consumers move seamlessly from print, to web, to mobile.

Capture the lead and consumers’ home shopping experience.

Contact Me!

Vanity code for your mobile business card.

View vanity code demo: text “REBECCA� to 85377

Your web address in print drives traffic online.

Text codes prompt home shoppers to view more info via mobile site and provide listing agent with real time leads.

Scan QR codes for more info.

Measure Your Results

Access everything you need from one convenient, user-friendly dashboard.

Track & Analyze Your Leads

View Listing Activity

Export Reports Download Leads

Advertiser Website Information

Your marketing in your hands

Go to RealEstateBook.com, then click the link for Advertiser Information A landing page will provide you with direct links to the three main sites listed below for your personalized marketing program with The Real Estate Book, plus links to relevant information and other NewPoint Media Group brand sites.

1. Advertising Management System (AMS) Use this site to create and/or edit your listing database.

2. Leads Activity Results (LAR) Use this user-friendly dashboard to measure your results and download your leads.

3. LocalSmartMobile (LSM) Use this site to easily update & manage your personal web, tablet and mobile sites, vanity code and mobile business card.

Record your user name and password info for future reference.

(Typically, one user name and password for all three sites mentioned above.)

_________________________________________ User Name

Join us on social media...

Facebook.com/RealEstateBook Twitter.com/RealEstateBook Blog.RealEstateBook.com

______________________________________ Password

Marketing Worksheet / Check List Local Print Ad Multi-page Full Page

Let’s design your marketing campaign.

Half Page

Other_____________________________________________________

Wide Web Exposure Basic Enhanced

Tower Ad

Other_____________________________________________________________________

Text Message Lead Generation (SMS) Single Property GPS Enabled Yard Sign Other_____________________________________________________________________

LocalSmartMobile Personal Website Personal Mobile Site Personal Vanity Code:

Personal Tablet Site Personal Mobile Business Card

_______________________________________________________________________ Other Offerings: _____________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

Package Comparison Our enhanced package amplifies the effectiveness of your marketing strategy and maximizes the overall return on your investment.

We make multimedia marketing simple.

All e Best Multimedia Marketing Tools from A Single Source

Build Your Brand

Win More Listings

Sell More Homes

Today’s consumer looks for information everywhere.

Will they find you?

Search for homes at:

RealEstateBook.com

To advertise, or for more information, call 888-809-8495, or enter your zip/postal code online at:

Store.RealEstateBook.com

LOCAL PRINT

WEB

Facebook.com/RealEstateBook Twitter.com/RealEstateBook Blog.RealEstateBook.com

MOBILE

SOCIAL

DIRECT MAIL