Multimedia Marketing for Real Estate Professionals
WANT MORE LEADS?
WANT MORE
E LISTINGS?
WANT TO BUILD YOUR BRAND?
Get More Leads Our clear and focused goal is to drive consumers to real estate professionals. We are committed to generating better leads than any other real estate marketing partner. Our integrated marketing strategy of print, web, and mobile delivers quality leads, creating real conversations with real buyers and sellers.
Lead examples…
Lead sources…
• Local Magazine
• Text
• RealEstateBook.com & Online Partners
• Phone Calls • Traffic to Your Site
• Mobile Site & Apps
• Map Views (drive-bys)
• Increased Traffic to Your Web Site
• Social Media Visits and Shares
• Your Own Mobile Site • Text & QR Codes • Drive-bys from Map Views • Social Media
HOME
Win More Listings We know what sellers look for when choosing an agent.
Sellers want to work with a reputable and recognized brand.
Sellers value
marketing as the #1 thing they want from their agent.* *2014 National Association of REALTORS Profile of Home Buyers and Sellers
WHAT DO SELLERS THINK OF MAGAZINE ADVERTISING?
DO SELLERS KNOW YOUR BRAND?
Sellers look for an agent who works to get more buyer leads for them.
WHAT DO SELLERS WANT MOST? HOME
Sellers Love Local Magazines
Marketing Is the #1 thing sellers expect from an agent.*
71% of sellers pick up local real estate magazines prior to listing their home.**
75% of sellers expect their agent to advertise their home in a local real estate magazine.** *2014 National Association of REALTORS Profile of Home Buyers and Sellers **2013 NPMG Survey of Home Sellers
WIN MORE LISTINGS
Buyers & Sellers Want to Know Your Brand Buyers and sellers look for specific personality traits in an agent and are more likely to reach out to an agent who maintains a strong personal brand within the market.
Buyers & Seller Agree: 5 Most Important Traits of a Real Estate Agent 1 Agent is honest is trustworthy. 2 Agent has a good reputation. 3 I feel that I already know the agent. 4 Agent is knowledgeable of neighborhood. 5 Agent has a caring personality.
WIN MORE LISTINGS
BUILD YOUR BRAND
Sellers Want Leads
Yard Sign Leads • Text / Vanity Codes • Phone Calls
Website Leads • Email Inquiries • Phone Calls • Map Views / Drive-bys • Social Shares
Mobile Leads • Text / Vanity Codes • QR Codes • Phone Calls • Social Shares
Magazine Leads • Text / Vanity Codes • QR Codes • Phone Calls • Email Inquiries • Web Traffic WIN MORE LISTINGS
Build Your Brand Building a strong personal brand conveys your personality and professionalism and builds consumer trust in a way that simply placing your listings online does not. We put your brand everywhere consumers search as they move seamlessly from print to web to mobile. We help build your brand strategy to connect with consumers everywhere they look.
WHAT DO BUYERS & SELLER WANT TO KNOW ABOUT YOUR BRAND?
HOME
Your Complete Multimedia Marketing Program Our advertisers benefit from a fully integrated marketing program, that reaches consumers everywhere they turn.
WHY IS MOBILE MARKETING IMPORTANT?
Local Interactive Magazines
Personal Mobile Sites
Targeted Street Distribution
Vanity Text Codes
Wide Web Exposure
Mobile Business Card Text & QR Code Leads
Tracking & GPS Analytics Enabled Sign Riders
Mobile Sites & Apps
WHAT IS LOCAL-SMART-MOBILE HOME
Mobile Marketing is Prime Mobilize & Amplify Mobile is increasingly becoming the first screen consumers use, and increasingly, the prime screen*
*10 Mobile Trends for 2014 and Beyond by JWT
50% of home buyers used a mobile device or app to search for a home.** **National Association of REALTORS® Profile of Home Buyers and Sellers 2014
55% of home buyers
68% of home buyers
consider mobile tools “essential” in their home buying search.***
contacted an agent to view a home based on a mobile search.***
42% of home buyers
78% of home buyers
downloaded a home buying search app.***
viewed photos, videos and details on homes from a mobile device.***
***2013 NPMG Home Shopper Study.
REALESTATEBOOK.COM
MULTIMEDIA MARKETING
LocalSmartMobile Your own personally branded mobile tools designed to deliver leads, help you get listings and build your brand. • Your own mobile, tablet and web sites with IDX feed available • Your own vanity text code • Your own mobile business card • Gateway app • Single property mobile, tablet and web sites • Text & QR code lead generation • GPS enabled yard signs • Local Interactive Magazine Advertising • Reporting and analytics – for you and your seller!
Local Interactive Magazines
Mobile Agent Site
Text Messaging
QR Codes
Mobile IDX Integration
Mobile/Tablet Apps
We’re Really Good at Marketing YOU!
MULTIMEDIA MARKETING
Mobile Marketing for Your Brand Your own mobile, tablet and web sites with IDX feed available • Optimized for viewing on any mobile device • IDX feeds allow consumers to search the entire market on your site. All leads go to YOU – no lead leakage.
Your own mobile business card • A virtual business card – easy to share, forward, download and save!
Your own vanity text code • Every time someone texts your vanity code, you receive their cell number and they connect to your mobile site. • Use this code on all your advertising for maximum lead generation!
Your own gateway app • Links to your mobile site directly from the mobile screen – keeps your site easily accessible at all times.
Try it now: Text Rebecca to 85377
MULTIMEDIA MARKETING
Mobile Marketing for Your Listings – all branded to YOU! Single property mobile, tablet and web sites • Sellers will love them!
Text & QR code lead generation • Every property has its own unique text code – to link buyers to more information on the listing, and deliver immediate leads to you. • Use in all your property marketing.
GPS enabled yard signs • Amplifies your yard sign to deliver real time leads – while the buyer is in front of the home!
MULTIMEDIA MARKETING
RealEstateBook.com Generates more leads for you and your listings. • Over 1.5 million listings – updated daily • Web address advertised in over 5 million real estate magazines every month. • Get more leads from buyers and sellers looking for homes, agents, and market information. • Property inquiries always go to the listing agent. No zip codes or impressions to purchase.
Mobile-friendly • Location-based search • iPhone & Android Apps
WHY MOBILE?
Search Results Page with Featured Agents
Listing Detail Page with Multiple Photos
Agent Profile Page
WANT TO ENHANCE YOUR PROFILE?
MULTIMEDIA MARKETING
Enhanced Advertising on RealEstateBook.com More exposure and more leads.
Listing Syndication
*
• More web exposure
*
• Luxury partner sites *
Luxury online partner network as of 9/10/2014 - subject to change. * $750,000 plus
*
REALESTATEBOOK.COM
Interactive Local Magazine Advertising Drives Your Web & Mobile Strategy Delivers quality leads and drives traffic to web and mobile. • Reaches your prospects in their real world, introduces them to your personal brand, and invites them into your digital world. • Interactive print creates immediate and measurable response.
Your vanity code is your mobile business card
Your web address in print drives traffic online.
Text codes prompt home shoppers to view more info via mobile site and provide listing agent with real time leads.
QR codes provide consumers an added way to connect with you & your listings.
HOW DO BUYERS & SELLERS FEEL ABOUT MAGAZINE ADVERTISING?
MULTIMEDIA MARKETING
Home Buyers Love Magazines Home buyers use them to shop for homes.
Magazines are
91% #1 read magazines*
94% of them under age 35 96% of them under age 25
in reader engagement*
The average reader spends
40 minutes reading each print issue
* GfK, MRI, Spring 2013
89% visit web or mobile sites they see in magazines**
84% keep magazines for at least a month **
** Shweik/Study Breaks College Media, May 2013
Home Sellers Love Magazines Home sellers expect them to be part of your marketing strategy to sell their home.
Marketing is the
#1 thing sellers want from their agent***
71% of sellers pick up local real estate magazines***
64% expect to see their home advertised in a local real estate magazine***
***2013 NPMG Home Seller Study
INTERACTIVE LOCAL MAGAZINES
Distributed On e Real Streets of Your Real Town Home buyers and sellers may search online, but local magazines reach them everywhere they eat, work, shop and play through
prospect-focused distribution.
Most buyers only move an
average of 12
miles
from their previous address* *National Association of REALTORS® Profile of Home Buyers and Sellers 2014
Our Goal: to be found everywhere your clients are. For example, if they run 10 errands around town, we want them to see our magazine – and your ad at least 8 times.
WHAT ABOUT MY LOCAL DISTRIBUTION?
MULTIMEDIA MARKETING
My Local Distribution Truly effective, targeted, and local real estate advertising • My press run • My distribution locations • Local home buyers and sellers pick up the magazines, read them, take them home, share them.
DISTRIBUTION
MULTIMEDIA MARKETING
View, track, measure and update the status of the leads we generate for you. • Text Leads (Unique Property Text Codes) • Web Leads (Property Inquiry, Agent Inquiry, Amplified) • Book Order Leads • Tracked Call Leads
Track & Analyze Your Leads
View Listing Activity
Export Reports Download Leads
MULTIMEDIA MARKETING
We’re Really Good at Marketing You! Complete multi-media marketing from a single source, for a single price.
Local Interactive Magazines
Personal Mobile Sites
Targeted Street Distribution
Vanity Text Codes
Wide Web Exposure
Mobile Business Card Text & QR Code Leads
Tracking & GPS Analytics Enabled Sign Riders
Mobile Sites & Apps
HOME
We’re Really Good at Marketing You! Complete multi-media marketing from a single source, for a single price.
Local Interactive Magazines
Personal Mobile Sites
Targeted Street Distribution
Vanity Text Codes
Wide Web Exposure
Mobile Business Card Text & QR Code Leads
Tracking & GPS Analytics Enabled Sign Riders
Mobile Sites & Apps
HOME