2411 TAVIMAUS CIR, ST GEORGE, UT
Ruth Wetherford & Pamela Owings
Marketing Plan 11.20.2015
__________
HEIDI SKINNER THE REAL ESTATE COLLECTIVE
435.229.4442 heidi@utcollective.com FindStGeorgeRealEstate.com
TASK
HS
X
PHOTOGRAPHY ❖ Professional Photography
X
❖ Additional Photography
X
❖ Professional Video
X
❖ Aerial Photography
X
❖ Youtube posting
X
❖ Virtual Tour
X
PRINTED MATERIALS
X
❖ Luxury Flyer in home
X
❖ Flyer at Guard Gate
X
❖ Various locations throughout Snow Canyon
X
❖ Distribute flyers to neighbors & events
X
X
X
❖ Custom Business Cards
X
❖ Distribute custom Business Cards
X
❖ Home Book
X X
X
DIRECT MAIL
2
PR
❖ Just Listed Postcards
X
❖ Open House Postcards
X
THE REAL ESTATE COLLECTIVE
ONLINE MARKETING
X
❖ 100’s of Real Estate Portals
X
❖ Online Classified Ads
X
❖ Single Property Website
X
❖ Brokerage Websites
X
❖ REC Lead Websites
X
X
❖ Project Landing Pages
SOCIAL MEDIA ❖ Facebook Page
3
X
X
X
X
❖ Create Facebook Page
X
❖ Periodic Facebook posts
X
X
❖ Facebook posts from personal accounts
X
X
❖ REC Facebook posts
X
❖ Instagram posts
X
X
❖ Twitter posts
X
X
X
❖ Houzz
X
❖ Periscope
X
❖ Google+
X
X
THE REAL ESTATE COLLECTIVE
X
DIGITAL MARKETING
X
❖ Mass emails to prospective buyers
X
❖ Digital Flyer
X
❖ Digital Brochure
AGENT MARKETING ❖ Multiple email campaigns
X X
❖ Private agent preview luncheon
WCBR Tour
X X
❖ Board Sales Pitch
X
X
❖ Drawing GIft Card
X
❖ Light Snacks
X
❖ Realtor tours in home
X
❖ Agent Flyers
X
❖ Follow-up email
X
❖ Personal letter and call to drawing winner
X
Pitch given at Realtor and Office Meetings
X
Sales meeting held in home
X
4
X
X
❖ Light Breakfast Served
X
❖ Home Tour
X
❖ Mini Flyer
X
❖ Follow-up email
X
THE REAL ESTATE COLLECTIVE
Showings
X
❖ Dedicated Agent phone line
X
❖ Personally guided tours
X
❖ Agent feedback collected
X
X
X
X
OPEN HOUSES ❖ Mass email to Entrada residents
X
❖ Mass email to Entrada clients
X
❖ Voicemail message to Entrada residents &
X
❖ Open House Postcards
X
❖ Open House Flyers
X
❖ Open House Feedback Forms
X
clients
X
❖ Open House Feedback Drawing ❖ Personal phone call to drawing winner
X
❖ Personal letter to drawing winner
X
PARADE OF HOMES ❖ Included on Parade flyers
X
❖ Preview with agents sitting Parade Home
X
X
❖ Open Houses during Parade
X
X
❖ Luxury Agent preview prior to Parade
X
X
5
THE REAL ESTATE COLLECTIVE