REAL FAMILY TRAVEL MAGAZINE MEDIA KIT
Real Stories. Real Families. Real Travel.
SUSAN WHITEHEAD Editor in Chief Real Family Travel Magazine
813-641-4590 info@RealFamilyTravel.com www.RealFamilyTravel.com
REAL FAMILY TRAVEL MAGAZINE MEDIA KIT Who are our readers? Real Family Travel Magazine targets a rapidly growing niche market: traveling families. With over 100 million trips taken each year by families, this market is gaining the attention of the media and travel destinations. Our readers are single parents, married couples with kids and everyone in between, including families who are looking for tips on how to have a great family vacation, to those considering (or already living) a lifestyle of long term travel. The editor and owner of the magazine, Susan Whitehead, is a long term international traveler herself, so her unique perspective on family travel ensures that each issue is tailored to answer the questions and meet the expections of families interested in travel. Because of the nature of our magazine, we have a very high conversion rate of downloads to subscribers, generally averaging at least 10%. The subscription is highly affordable (just $0.99 per month, or $9.99 for 12 month subscriptions) on iPad. We also have a web-based version that debuted in January 2013 that sells for $10.49 for yearly subscriptions.
2
Why consider us? An estimated 75 million iPads were sold by the end of 2012 and some market analysts estimated that the most dramatic shift to mobile usage occurred in early 2013, after the holiday season where many iPads were given as gifts. We offer you exposure to a highly targeted audience and encourage interaction from our readers through videos and live links for free products. Because almost all of our contributing authors maintain their own social media accounts, Real Family Travel magazine offers an additional layer of exposure for your brand through their social updates and tweets. As an advertiser, you can provide videos, audios and even embed a sign up form right inside the magazine to grow your mailing list. (*Note: We will need to test your email mailing list form to ensure it doesn't make the magazine crash.)
Real Family Travel Magazine's iPad App has consistently been featured in the "What's Hot" section for Travel & Regional publications since September 2012.
3
What makes iPad magazines unique? Over 50% of travelers use a mobile device for travel related information. (From ThinkWithGoogle.com) Click through rates for travel related searches are 61% higher on mobile devices. (From Travelution.co.uk) "According to US-based e-commerce solutions provider Monetate, in its Ecommerce Quarterly report for the third quarter of 2012, the iPad accounted for 88.94% of all website visits originating from tablets‌ iPad shoppers buy more; average conversion rates on iPads are 22.5% higher than on other platforms." From 10 big content marketing trends to look out for in 2013 by Julie Hutchison
Our Mission Real Family Travel Magazine is deliberate about bringing authentic family travel experience to life for our readers. Whether budget or luxury travelers, our magazine seeks to showcase destinations that may not be on everyone's travel radar, but provide an environment for an amazing family experience. We do this by featuring articles and videos created by families who want to share their own adventures with others. The majority of our pages are not filled with editorial assignments, but genuine accounts of different family trips, to secluded tropical islands, major theme park and everything in between.
4
How to Partner with Real Family Travel Magazine Because we're a digital magazine, focusing mostly on the iPad market, the simplicity of the platform lends itself best to full 1 page ads, but we do have placement options for products or services in our "Travel Goodies" section, as well. Our digital magazines will be available indefinitely, so your ad dollars will go further as readers purchase back issues. Unlike traditional print magazines that have a limited shelf life, your ads will be reaching your target customers for months or even years to come‌all for a one time fee. We offer our own in-house design services, free of charge, to our advertisers! We’ll design or tweak your ad for FREE so that it is optimized for the best user experience on the iPad! For more information on placing an ad in an upcoming issue, please use our contact form or send an email to info@realfamilytravel.com We are currently limiting the number of ads in each issue, relative to the issue size. Fewer ads means our readers are much more likely to take the time to read your ad. All full page ads will be placed between content, ie. your ad will not appear directly before or directly after another ad. We also offer full tracking to see how many people have clicked on your ad. Aside from ads, we also enjoy working with properties who would like to showcase themselves to one of our contributors. Because our mission is to share content about travel experiences, we love partnering with hotels, resorts, zoos, theme parks, etc. that understand that the best advertising is through stories and word of mouth.
5
Stats (as of May 2013): • ~1220 app users • ~200 subscribers • Average time inside the app: 08:23 • 71.73% female/ 28.27% male • 46.6% are readers 55+, 39.4% are ages 35-54, 9.6% are 25-34 • Readers average 1.7 app sessions (times the app is used) per week Top 6 countries for downloads:
1. USA (46.67%) 2. Australia (11%) 3. China (10%) 4. Canada (3.67%) 5. New Zealand (3.33%) 6. United Kingdom (2.67%)
Contact Us Now: Email: info@realfamilytravel.com
6