REAL Magazine June 2010

REAL M A G A Z I N E

Jack Dowd Artistic Crossroads

LIKE NO OTHER

The worTh of a home can be found in details that truly define uniqueness- as simple as a centuries old fireplace that retains the historic permanence of a time past, or as grand as a rooftop promenade atop a landscape of city lights. So to us, it’s not about the size of the property, the number of bedrooms, or even the price, but more about the distinct character that makes a home worthy of being called exceptional.

This is our world.

Because the worth of a home is defined in its details.

The Plaza at Five Points 50 Central Avenue, Suite 110 Sarasota, Florida 877.365.7747 ~ 941.364.4000 230 South Tamiami Trail Venice, Florida 877.323.3323 ~ 941.412.3179 signaturesir.com

CMSA

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onths of event planning and construction activities seamlessly came together in early May to host Westwater Construction’s “In The Doghouse” show home. From May 16th to 23rd homeowners Chris and Lynn McNamee opened the doors of their new Tuscan inspired Lake Club home to benefit Southeastern Guide Dogs. Chris, who is vision impaired, is a beneficiary of Southeastern Guide Dogs with his guide dog Max. “We wanted to do something to show our appreciation for all that Southeastern does” reveals Chris. Over the week the home was open nearly $4,000 was raised for Southeastern Guide Dogs.

Beyond daily visitors there were two wonderful evening gala events.

Both soirees featured on-site chefs with a dazzling display of edibles. Chef Jeremy HammondChambers, Chef/Owner of Innovative Dining, wowed guests at the first event while Chef Will Ratley, Corporate Chef for Wolf/Sub-Zero, mesmerized the frolicking crowd at the second.

Chris McNamee, guide dog Max, Kevin Heakin, Eva Heakin, service dog Gracie & Lynn McNamee.

Each visitor to the show home received a raffle ticket giving them a chance to name a guide dog puppy. Eva Heakin was that lucky winner. Irony sets in here as Eva also uses the services of a service dog named Gracie. Eva, being of polish descent, named the dog “Oko” which means ‘eye’ in Polish.

Numerous firms and individuals contributed to the show home and event.

Westwater Construction, Kohler, Fusion Energy, Manatee County Habitat for Humanity ReStore and Freestyle Pools & Spas enabled REAL Magazine to provide our readers insight into Southeastern Guide Dogs contribution to society.

A sincere thank you to everyone involved!

Ed Bertha

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Ed Bertha June 2010

There was a typographical error on the ad displayed on page 8 of last month’s issue. REAL Magazine takes full responsibility for the error and apologizes to Pamela Hughes.

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PLYMOUTH HARBOR – THE PLACE TO PURSUE PASSIONS Commercial artist Scott Pike used his creative talents in everything from comic book illustration to story boarding TV commercials before he and his wife, Margi decided to move to Plymouth Harbor. It is not just the views or the airy art studio available to all residents, but the entire community that far surpasses other retirement options and keeps them inspired with their decision to call Plymouth Harbor home.

When quality of life, smart planning and freedom to pursue passions and new interests are top priorities, Plymouth Harbor is the wise choice. Call us today for a tour of our award-winning campus, luxury accommodations and amenities.

700 John Ringling Blvd • Sarasota, Florida 34236 (941) 365-2600 • www.PlymouthHarbor.org OIR #88039 A Not-For-Profit Continuing Care Retirement Community (CCRC)

PLYMOUTH HARBOR • SCOTT PIKE • JAN 2010 • FULL PAGE/NON BLEED 7.5x10• SRQ MAGAZINE

Casey Key Bayfront Properties 3860 Casey Key Road

3206 Casey Key Road

615 S. Casey Key Road

SOLD

Villa Toscana Bank Owned 2006 Construction $4.9 million

SOLD

Casa Amalfi 2008 Total Remodel Casual Elegance $3.695 million

2880 Casey Key Road

Short Sale Villa di Fiori 3/4 Acre; Boating Water $2.2 million

Casa Blanca Completed in 2005 On Sailboat Water $2,350,000

1000 Gulf Winds Way

SALE PENDING Gated Casey Key Estates Non-Waterfront With Gulf Easement $1.295 million

Casey Key Gulf & Gulf To Bay Properties 612 S. Casey Key Road

1500 Casey Key Road

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Oasis by the Sea 1.3 Acres on Gulf Guy Peterson Designed $6.995 million

New Listing Villa Mediterraneo With Gulf Side Cottage $4,200,000

Villa Toscana NEW PRICE $5.2 million MS&C “Best Opportunity” at $717 per sq. ft.

Casa Mia Gulf to Bay With Boating Water $2.69 million

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D EBORAH B EACHAM, P.A. REALTOR , CRS Designee,TRC R

440 Gulf of Mexico Drive, Longboat Key, FL 34228 941.376.2688 DeborahBeacham@MichaelSaunders.com DeborahBeacham.com

Luxury Residential Waterfront Specialist

EUROPEAN REAL ESTATE NETWORK

International

Realty

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Pamela Hughes Specializing in luxury residential interiors

HUGHES DESIGN ASSOCIATES Washington 703 442 3200 Sarasota 941 922 4767

www.hughesdes.com

Photography

by Giovanni Lunardi Photography

by Giovanni Lunardi

t a b lt aeb l o ff ccoo e o n tn e ntt se n t s On the Cover 40

Jack Dowd

by Ed Bertha

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Invitation Only 24

Banyan Theater Company

by Lalaena Gonzalez-Figueroa

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In the News 28

Lee Wetherington, Budge Huskey

and Jay Tallman

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Candice McElyea, Lisa Barnott,

and Jimmy Stewart of Lakewood Ranch,

Grapevine Communications and Jim Soda

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Exceptional Properties 35

725 Mangrove Point Road

Perspectives 12

TV Or Not TV

by Pamela Hughes

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Illumination Influence

by Clifford Scholz

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Go Global

by Patricia Tan

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Keeping It Personal

by Tina Darling

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Hit It Further and Straighter with your Driver

by Jonathan Yarwood

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Executive Publisher Ed Bertha Cover Photography Giovanni Lunardi Photography Chad Spencer Giovanni Lunardi SRQ360 Executive Producer Video ViaVio; Leslie Brown Design and Layout Karen Krier Contributing Writers Tracy Eisnaugle Lalaena Gonzalez-Figueroa Subscriptions and Circulation Innovative Agent Services; Tina Darling Printing Arcade Printing Production Enterprise Connections

Elegant Portraits Exquisite Architectural Interiors & Exteriors

www.lunardi.com www.lunardi.com 941-359-9155 941-359-9155

REAL Magazine is produced monthly by Enterprise Connections, Inc. Principal office: 6743 Ashley Court, Sarasota, FL 34241. COPYRIGHT Š 2010 REAL MAGAZINE. All content copyrighted. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although precautions are taken to ensure the accuracy of published materials, REAL Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

All listing information published in REAL Magazine is deemed reliable but not guaranteed. Contact agent directly to verify listing information which is subject to change.

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per p esr p s pee c c tt i viev s es Design Lines:

TV, Or Not TV...

By Pamela Hughes Pamela Hughes, the founder and owner of Hughes Design Associates, is well known nationally and internationally. Hughes Design Associates is one of the premier interior design firms known throughout North America for specializing in prestigious custom interiors. In Sarasota, Pamela has completed many exceptional projects including The Ritz-Carlton, The Members’ Beach Club, The Tower Residences, and Plaza at Five Points. Pamela may be reached at 941.922.4767 or visit www.hughesdes.com.

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hether we like it or not, televisions are here to stay. They are in our lives, for some of us, from the moment we wake up to the last thing we hear or see at night. And all through the day, it seems there is hardly a place where there isn’t a screen flickering with some urgent image.

Whether it’s your lifeline to the world and staying in touch, or following your favorite program, they are everywhere.

We, of course, as designers try to find ways to make televisions accessible, when and where our clients want them, and also to make them discrete or disappear when they don’t.

Fortunately, we are now at the stage of the media evolution that seemed like dreamy science fiction when we were younger. Namely, flat panels that hang on the wall. It all seems especially appealing when it was only a decade or so ago that we were dealing with building large armoires to hold large-screen TV’s that were practically as deep as they were wide - and they weighed a ton.

We still use these pieces of furniture on occasion as a focal point and to have something beautiful in which to conceal a large screen TV. In some of those cases, we have a false back built so that the TV has a surface from which to hang. This also allows a space for cables and wires to occur without being seen.

Often, these days, we hang a TV on a wall surface (adequately supported, of course). Prior to installing the TV, the wall must be prepared with adequate plywood or other structural support provided behind the finished surface, and the power supply and cable and other signal wires need to be in their proper place too. So coordination time with the contractor is required. But it can be a relatively simple and effective solution.

That method works particularly well with contemporary interiors. No muss, no fuss, just the image floating on the wall. But, like art, we usually like to ground the image on the wall with an object below. When we are dealing with a television, the furniture below provides a place for the often required machinery. DVD’s and cable boxes are still a part of most of our worlds.

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Some of our clients are now having whole-house electronic systems which can provide various channels in different rooms, whole house audio in public spaces (indoors and out) and a host of other functions. This generally means that there is a centralized room which contains the racks of equipment and which is appropriately air conditioned to help remove all the heat generated. These systems are remarkable and can be designed so they are easy to use. You can be in the room with a remote control, point it at the TV, and a menu is displayed giving you options for what is available to view and movies you can call up or download.

In some cases, when we have a more traditional interior, we like to make the TV less prominent, so we have a recess built into the wall or above a fireplace mantel. Of course, the same requirements apply of providing adequate support and the wiring connections. In this case, however, the 6” - 8” recess allows the TV and its supporting bracket to create a condition where the surface of the screen is essentially on the same plane as the wall. We can then leave it in a simple rectangular opening or install a beautifully finished picture frame to hug the TV. This can sometimes actually cover up most of the integral TV frame. But you have to be careful when doing this as sometimes the speakers and the infrared signal receiver for the screen is built into its frame. Accommodation to the picture frame must be made to allow those to still work.

Large screens seem to be getting larger too. Some of them are so big they do not easily fit into the proportions of the room. So we create rooms especially for them.

They are called home theaters and we’ll do another article on them soon.

The reverse is true too. TV’s are also getting smaller. They are able to be hung below cabinets tucked in the corner of a kitchen so that the news and shows can join the activity of kitchens and families. We put them behind special mirrors so the news is available while you are in your bathroom getting ready for the day. They are also, of course, now portable, and with your iPad you can stay current on your shows, the news and whatever else is on the air almost anytime, anywhere.

Science fiction, indeed!

LAKEWOOD RANCH SPOTLIGHT

special issue demand Back by popular relaunch October 2010 g rates Special advertisin

Central Park is the newest community in Lakewood Ranch with an opening scheduled for this July.

BREAKING NEWS LWRLife Relaunches in 2010 We’re back! LWRLife, Lakewood Ranch’s glossy, lifestyle magazine that features people, places, and businesses in and around the Ranch, is back from a hiatus with a relaunch in October of this year.

We took some time off while the economy was struggling – our thought process was that there was no point in trying to squeeze advertisers who were struggling just to hold on.

But residents and advertisers alike have been asking us to bring the magazine back. And as the local economy continues to show signs of growth and rebirth—we think the timing is right.

LWRLife is the only official publication of Lakewood Ranch—reaching every mailbox in Lakewood Ranch at no cost to residents!

We are offering special relaunch pricing that is 20 percent off published rates for a limited time.

Please reserve your space by Aug. 1; artwork is due by Aug. 15. For more information about advertising, e-mail lwrlifeads@lakewoodranch.com, or call 941-755-6574, Ext. 1542.

Play tag! Learn how at: lakewoodranch.com

NEWEST MEMBER to the Ranch Lakewood Ranch’s newest community is moving ahead quickly and Central Park is scheduled to open this July! The grand opening will feature 8 new home models to browse through and just like its famous namesake, this beautiful gated community surrounds an amazing park full of amenities.

Residents will enjoy a kid’s splash park, walking and jogging trails, a recreation center and much more. For more information on this new community go to lakewoodranch.com.

15 YEAR celebration This October, Lakewood Ranch residents will be invited to a celebration to remember, in honor of the 15 year anniversary of the first home sold in Lakewood Ranch. In conjunction with the Lakewood Ranch Business Alliance, the party will be held at the Sarasota Polo Grounds and feature food, live entertainment, kids activities and much, much more. Stay tuned for more details…

THE MAIN event Lakewood Ranch’s favorite bead store is moving to Main Street!

Knot Awl Beads is scheduled to open its doors in August and will be a great addition to Main Street for family entertainment with activities for all ages. Also look for The Main Street

Trattoria & Eduardo’s Cantina to open on Main Street this summer!

Gated Living in Central Park Home Prices from the mid $100s Amenities include: • Amazing Central Park • Recreation Center • Kid’s Splash Park • Walking & jogging trails For more details, call 941.907.6000 or go to www.lakewoodranch.com.

MARKET trends More signs of an improving market in Lakewood Ranch!

Minto Communities has two new models open in Country Club East & Homes by Towne has announced that it is expanding construction activities in Lakewood Ranch. One of the original builders in Lakewood Ranch, Homes By Towne is once again building in Greenbrook Ravines and Greenbrook Preserves.

In addition to providing some of their larger floor plans, they are launching a new line of home plans ranging in size from 1,850 to 2,850 square feet and priced from the mid-$200’s. Their new Sales Center is located at 8157 Lakewood Ranch Blvd.

Go to www.lakewoodranch.com or call 941.907.6000 to learn more.

Models are open daily: 10 am- 5:30 pm Mon.-Sat. & 12- 5 pm Sun.

ev e vee n n tt s s

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Hosts

Keynote Speaker

Entertainment

Sponsors

The Founders Club

Jay Tallman, Principal U.S. Assets Group

Chef Marco Marini

BMW Sarasota

Folk artist Harper Sublette

Szambelan Vodka

Signature Sotheby’s International Realty Todd Johnston Homes

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per p esr p s pee c c tt i viev s es How Does Illumination Influence The Atmosphere And Energy Usage Within Your Home?

By Clifford Scholz Clifford M. Scholz, AIA, LEED AP, FGBC CA – President As founder of Clifford M. Scholz Architects, Cliff has over 35 years of experience in architecture and construction. His sense of design and clear-cut goals has created a reputation for quality and excellence. His design projects consist of custom residential developments, office structures, commercial renovations, golf clubs and high-rise condominium buildings. Cliff is a Licensed General Contractor in the State of Florida, certified LEED AP, and a certifying agent for the Florida Green Building Coalition, and a registered architect in FL, GA, AL, SC, NC, and MD.

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ighting adds drama and dimension in any room of the home- inside and out. The play of light and shadow, both natural and artificial, is a part of the core curriculum in every architectural education. Light instinctively effects a person’s emotional state through differing levels of brightness, color and texture. There are essentially three main categories of artificial illumination-ambient, task and accent lighting. Each illumination type should be carefully analyzed and support architectural design decisions.

For example, placement of artwork and collectibles is always a topic of conversation in the conceptual design stages of a new home or renovation. These collections usually reveal a story and mirror the personality of the homeowner. It is our goal to visually accent these unique pieces in a unique way. The placement of artwork can be deliberate through use of direct axes or spontaneous by incorporating the piece(s) into case furniture. Hallways become galleries. Vestibules and carved out niches become placeholders of your memories. The emphasis of these special spaces can be achieved with the proper illumination.

There are three lamp types that we consistently use in our home designs: incandescent, compact fluorescent and LED. The 60W light bulb has been the standard in lighting the home for over 100 years. It has a warm, soft and steady attractive glow. Incandescent light bulbs work by heating a tungsten filament until it glows.

Unfortunately, it only uses 10% of the electricity to produce light, and the remaining 90% is burned off as heat. A typical 60W incandescent bulb lasts approximately 1,000 hours. This type of lamp is commonly available and used through the majority of the home.

CFLs (compact fluorescent lights) create a considerably harsher but brighter light. Even the latest bulbs, have a slightly bluer tint. Energy Star qualified CFLs produce 75% less heat and require 75% less energy in comparison to an equal light transmitting incandescent. It will also last 10 times longer than an incandescent bulb. However, the

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chamber contains harmful mercury vapor and should be disposed by the consumer according to EPA guidelines. The flickering from the fluorescent can be bothersome and cause fatigue after prolonged eye exposure. Typically, we specify these lamps only for utilitarian areas where brighter light and better color rendition is needed such as laundry rooms, craft rooms, garages, equipment rooms and clothing closets.

LEDs (light emitting diode) now have the ability to match the warm, soft white light found in a standard incandescent. These lights burn cooler than incandescent and compact fluorescents and they do not produce ultraviolet radiation that can damage artwork and upholstery. The light produced is direct and has an even spread making it excellent for exterior applications as well. The high upfront cost is due to its electrical components. As technology progresses and the manufacturing/availability gains momentum, the costs will begin to decline. Even so, LED lights, in general, currently have a lower life cycle cost than CFLs and incandescent bulbs.

Philips has recently introduced a 12-watt EnduraLED that is capable of lasting 25 times longer (25,000 hours) than a standard 60W incandescent and saves 80% of the energy over its predecessor. These new bulbs will be available in the U.S. market in the fall 2010.

According to the Environmental News Network, lighting accounts for 19% of our electrical consumption in the world. U.S. legislation will begin regulating a more prominent use of CFLs and LEDs and phasing out low efficiency incandescent bulbs in 2012. Each time we purchase one of these products we have the ability to make an impact on our own ecological footprint.

Through many years of experience, CMSA develops our own lighting design plans in-house, but we also employ professional lighting designers depending on the home’s lighting requirements. Artificial illumination requires a trained eye and the impact is integral to great design.

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LAKEWOOD RANCH COMMUNITIES CANDICE MCELYEA

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Our ninth summer season!

(941) 552-1032 banyantheatercompany.com Jane B. Cook Theatre in the FSU Center for Performing Arts 5555 N. Tamiami Trail, Sarasota

Ghosts

by Henrik Ibsen JUNE 24-JULY 11 ~a stirring story of a family torn apart by deception

The Drawer Boy

by Michael Healey JULY 15-AUGUST 1 “touches the heart and mind in equal measure” ~Toronto Star

Side Man

by Warren Leight AUGUST 5-AUGUST 22 “powerfully unsettling ... an enormously moving play” ~New York Times

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i n v iintva i tt a tii o o nno no l yn ly

Robert M. Hefley, Steven Clark Pachosa and Jessica K. Peterson in A Moon for the Misbegotten/credit Gary Sweetman

R. Ward Duffy and Eric Hissom in True West/credit Maria Lyle

The Banyan Theater Company: Summer Entertainment at its Finest:

By Lalaena Gonzalez-Figueroa

W

hen he arrived in Sarasota in 1999, one of the first things that struck Jerry Finn was the absence of what he calls “serious theater.” Despite a thriving arts and cultural scene, he recalls, the city’s summer months left him wanting for a performing arts experience that was as thought-provoking as it was entertaining.

He soon discovered that he wasn’t alone. “My wife Terri and I began to meet people from cities with diverse theater options, like New York, Chicago and Saint Louis,” he recalls. “We felt that Sarasota’s summer shows were very lighthearted and fun, but we wanted something more substantial.” A trial lawyer and performer with over 100 theater and radio productions under his belt, Finn decided to take matters into his own hands. In 2002 he and his wife founded The Banyan Theater Company, and have since enjoyed a tremendous outpouring of support and success.

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As a forum for what Finn describes as “the performance of written literature,” The Banyan Theater Company offers audiences options beyond light comedies and musical fare. “We strive to be different,” Finn explains. “We like to call this ‘important theater.’ Audience members will leave our shows with something to provoke them mentally; the theater lends itself to discussion.”

The 2010 Summer season promises theatergoers three unique experiences. Henrik Ibsen’s Ghosts will run June 24 – July 11. The Drawer Boy, by Michael Healey, runs July 15 – August 1, and the season closes with Warren Leight’s Side Man from August 5 – 22. All shows feature matinee and evening performances.

Ghosts, widely considered Ibsen’s most controversial work, debuted in 1882. A documentary on 19th century morality, it drew harsh reaction from early critics for its candor and frank approach to then-

Sam Osheroff and Margot Moreland in Fat Pig/credit Gary Sweetman

forbidden topics including sexuality. While today’s audiences might not be as scandalized as their predecessors, the play remains pertinent in its parallels to current societal norms.

Michael Healey’s The Drawer Boy is the moving story of two aging farmers, boyhood friends whose long-buried secret comes to life upon the arrival of an actor who visits the pair to research life on a farm. Humorous and dramatic, the play has earned numerous accolades and awards including Canada’s prestigious Dora Award for “Outstanding New Play.” Notes Finn, “We have been negotiating the rights to this play for quite some time, and we’re really proud and excited to present the piece for our audiences.”

Jazz enthusiasts will revel in Side Man, a Tony Award-winning piece by Warren Leight. The memory play, told in flashbacks by narrator Clifford Glimmer, addresses the character’s broken family of complex characters. The piece takes height during the Jazz era and features wonderful recorded classics throughout.

With 161 seats, The Banyan Theater Company is an exciting addition to Sarasota’s theater community.

The 2010 company, led by Artistic Director Carole Kleinberg, features Equity and non-Equity actors,

Ken Ferrigni and Kenneth Tigar in Old Wicked Songs/credit Gary Sweetman

including local talent as well as individuals from across the country and abroad.

The Banyan Theater Company is supported by The Banyan Theater Company Guild, which offers membership to any individual who desires to uphold the organization’s presence within the community.

The Banyan Theater Company P.O. Box 49483 | Sarasota, FL 34230 (941) 552-1032 | www.banyantheatercompany.com All performances held at: The Jane B. Cook Theatre FSU Center for the Performing Arts 5555 North Tamiami Trail Sarasota, FL 34243

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i n it esw s n h t he e nn ew Sarasota County Commissioners Honor Lee Wetherington Sarasota County Commissioners honored Sarasota-based home builder and philanthropist Lee Wetherington with a proclamation declaring May 25 as “Lee Wetherington Day.” The proclamation is in recognition of Wetherington’s many contributions to the community over the years. The event took place at the Sarasota County Administration Center in the Commission Chamber, was televised live and streamed on scgov.net.

REAL Networking Event Featuring Coldwell Banker’s Budge Huskey Kathy Hoonhout of Coldwell Banker hosted the REAL event at a new home constructed by Marilyn Schroeter of Platinum Coast Construction. The event featured keynote speaker Budge Huskey, the President and COO of Coldwell Banker Real Estate.

The evening event was sponsored by Anne Weichel and Mike Fuller - Weichel Fuller Financial; Carlos Diaz - Licensed Massage Therapist; Carmen Christensen Time2Design; Chad Spencer - CMS Photography; Cheryl Carroll - Custom Window Treatments; Emily Sherwood Sunbelt Title; Jo Ann Koontz, Esq. - Yesner and Boss, PL; Huldah Mathis - Northwestern Mutual; Ken Brand - Szambelan Vodka; Marilyn Schroeter - Platinum Coast Construction; Mary Patterson - Patterson Appraisal Group; Patricia Rogers - Transformative Touch; Peggy Malmsbury - Sunbelt Lending Services; Tina Darling - Innovative Agent Services; Wayne Scroggins - State Farm Insurance.

REAL Magazine Event Kicks Off Todd Johnston’s New Turnberry Model The REAL Magazine event was hosted by The Founders Club and Signature Sotheby’s International Realty at Todd Johnston’s new Turnberry model in The Founders Club. The brand-new home sits on the 11th green of the 18-hole golf course designed by Robert Trent Jones. The total area of the Turnberry is 6,869 square feet, with 1,813 square feet devoted to a spectacular pool/cabana and outdoor kitchen. The networking event featured wonderful food and beverage, an interactive cooking demonstration by Chef Marco Marini and live entertainment by Sarasotan folk artist Harper Sublette. Keynote speaker and Founders Club developer Jay Tallman covered other activities under way in the community. The evening event was sponsored

by The Founders Club, BMW Sarasota and Szambelan Vodka.

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i n it esw s n h t he e nn ew A Powerful Combination of Skills & Talent

Lakewood Ranch Announces Promotions And New Hire Candice McElyea, formerly the public relations and promotions manager, has assumed the newly created position of Director of Marketing and Public Relations. McElyea will play a lead role in both of these functions and will continue to be the main media contact person.

Candice McElyea

Design Education, Construction Experience, Marketing Expertise

Lisa Barnott, formerly communications editor & publisher of Around the Ranch and LWRLife magazine, is assuming the newly created position of Director of Publications, Events & Community Affairs and will play the lead role in events and communications.

A Fresh Perspective with Concierge Service

Jimmy Stewart, formerly of Gibraltar Homes, has accepted the newly created position of Director of Sales and Project Management. Stewart will assist with further developing and overseeing Lakewood Ranch’s lot sales process and will assure the highest quality community presentation in all of Lakewood Ranch’s communities.

Jimmy Stewart

Grapevine Communications Wins Sarasota Small Business Of The Year Award Grapevine Communications was awarded the 2010 Frank G. Berlin, Sr., Small Business Award by the Greater Sarasota Chamber of Commerce. Angela Massaro-Fain, President and Partner of Grapevine Communications and John Fain, Executive Vice President and Partner of Grapevine Communications, accepted their most-recent award during the annual Small Business Awards luncheon at The RitzCarlton on June 8th. The firm was a finalist for the award in 2009 and has won over 80 ADDY awards for their creative work since 2003.

John Fain, Diane McFarlin, Publisher, Herald Tribune Media Group and Angela Massaro-Fain

Jim Soda, Feature Speaker At RISMedia’s 2010 Leadership Conference.

Jim Soda once again was a featured speaker at RISMedia’s 2010 Leadership Conference - The Real Estate Social Media Summit. This year’s conference took the form of a summit on real estate social media and mobile strategies to help real estate professionals best meet the demands of today’s home buyers and sellers. Soda, leader of The Jim Soda Group with Prudential Lakewood Ranch Realty, participated in the session titled: “What’s In Your Listing Presentation?”

Tracy Eisnaugle Realtor Coldwell Banker Residential Real Estate St. Armand’s 423 St. Armand’s Circle Sarasota, Fl. 34236 direct 941.232.3358 fax 941.388.3231 www.FloridaMoves.com/ Tracy.Eisnaugle tracy.eisnaugle@florida.moves.com

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per p esr p s pee c c tt i viev s es Go Global: The Truth About Foreclosures, Bargain Priced Property And The Loonie!

By Patricia Tan

Patricia Tan was born in England, and moved to Sarasota in 1997. Her career afforded her the opportunity to live and work in many countries around the world, including Australia, Hong Kong, Singapore, Malaysia, Indonesia, Germany, France, Belgium, Netherlands and the United Kingdom. She spent five years as a Director of an American real estate franchise in England in 1990s. Patricia has served as Chairperson of Sarasota Association of REALTORS®’ International Council, and serves on Florida Association of REALTORS®’ International Operations Committee. She currently works as International Sales Director for Prudential Palms Realty. Patricia may be reached at 941-487-5107 or patriciatan@ prudentialpalmsrealty.com.

F

lorida is now acknowledged in international circles as THE place to buy real estate. There is growing evidence that the prices in many parts of our state have bottomed and started on the road to recovery, but buyers are still hesitant and search for data to support a buying decision. One key indicator that many buyers research is the number of foreclosures in a market. Another deluge of foreclosed properties will surely mean prices will drop further, right? Many investors look to the press for market indicators to support a buying decision, but news articles often tell conflicting stories.

Mark Twain attributed the 19th Century British Prime Minister Benjamin Disraeli with the saying “There are three kinds of lies: lies, damned lies, and statistics”, and readers could undoubtedly apply this to the foreclosure statistics they read in the press. So what do consumers need to know about foreclosure statistics?

First, readers need to understand that there are three situations that can be measured and reported as foreclosure statistics – The first, Lis Pendens, indicates that legal action has been taken on a property. After receiving a Lis Pendens notice, it is still possible for the mortgage holder to rectify the delinquent mortgage or sell the property as a “short sale” and avoid foreclosure- this can lead to a huge discrepancy between the number of Lis Pendens notices and the number of actual foreclosures. The second situation is when a Notice of Sale is filed. This notifies the mortgage holder that the property has been scheduled for foreclosure sale on a particular date.

Finally, Real Estate Owned (REO) indicates that the mortgage holder now owns the property.

To illustrate how measuring these different stages of a delinquent mortgage can influence the perceived rate of foreclosure, let’s look at some “foreclosure statistics” from Tampa over the period March 2006 to February 2009. Over that period, there were 16,229 Lis Pendens issued, 3,429 Notices of Sale, and only 2,635 REOs. Tampa had more Lis Pendens than any other Florida market. However, the number of REOs was significantly lower than other markets. Cape Coral, for instance, in the same period had only 13,101 Lis Pendens, but a whopping 4,426 REOs. As this news of Florida’s stabilizing prices spreads to different parts of the world, we continue to see a steady stream of overseas buyers, many of whom are looking to purchase our bargain-priced properties. But

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how does one identify a bargain? Traditional wisdom tells us that REO, or bank owned properties often present the best possible deals, but practical experience may show us that this is not actually the case in today’s real estate market. Prices achieved for foreclosed properties are often used by appraisers when determining the market value of a home offered for sale by a home owner who is not in distress. In effect, prices for distressed properties set the tone for the rest of the market, and actually become the market price. What this means in many situations, is that homes offered for sale that are not short sales or foreclosures, may be purchased at prices similar to distressed properties, but may be in much better condition and purchase transactions may proceed more smoothly.

“

”

There are three kinds of lies: lies, damned lies, and statistics – Mark Twain

We recently conducted a series of seminars in Toronto, and exhibited at a real estate expo there. This gave us the opportunity to share this kind of statistical information - whether “lies, damned lies or statistics” - directly with consumers and fellow real estate professionals, and to answer many of their questions about the state of the Florida real estate market. We also partnered with a Canadian real estate attorney who discussed the pros and cons of holding Florida property in the most tax efficient manner, and with Royal Bank of Canada who have attractive financing options available to Canadians buying property in Florida. In addition to our bargain priced properties, Canadian buyers have another great reason to invest in Florida properties now, and that is the favorable exchange rate – the Loonie reached parity with the U.S. Dollar again.

As international real estate professionals, we have to be knowledgeable about the world currency markets, and how they impact our business.

Working with another company who specializes in this area certainly enhanced our value proposition while we were in Canada.

It is seldom that several factors come together to make the perfect time to buy real estate. Canadians have that situation now – A strong currency, low mortgage rates and rock bottom Florida home prices. I am sure we will see many Loonies being invested in our real estate market here – no doubt some driven by foreclosure statistics, but many more by our attractive Florida lifestyle.

ev e vee n n tt s s

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Host

Sponsors

Kathy Hoonhout of Coldwell Banker

Anne Weichel and Mike Fuller Carlos Diaz Carmen Christensen Chad Spencer

Keynote Speaker Budge Huskey, President and COO of Coldwell Banker Real Estate

Cheryl Carroll Emily Sherwood Jo Ann Koontz, Esq. Huldah Mathis Ken Brand Marilyn Schroeter

www.the-real-magazine.com

Mary Patterson Patricia Rogers Peggy Malmsbury Tina Darling Wayne Scroggins

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per p esr p s pee c c tt i viev s es Keeping It Personal

By Tina Darling Tina Darling, the founder and owner of Innovative Agent Services, holds degrees in Computer Programming and Business Administration. As a longstanding affiliate of the Sarasota Board of REALTORS , Tina is known for specializing in electronic and direct mail marketing. Tina and the staff at IAS work diligently to get the right word out to the right people. Tina started by working for a “handful” of local business people and now boasts a client list of over 1,600 real estate professionals, restaurants, dentist and doctors offices, car dealerships and wine wholesalers nationwide. For more information about the services of Innovative Agent Services, visit www.InnovativeAgentServices.com.

Contact Tina directly at 941-921-5027 or via email at TinaDarling@Comcast.net.

T

his is not, I repeat NOT a guide to dating…it’s about marketing and how “Keeping It Personal” can benefit your marketing and boost sales. With social networking such as FaceBook, Twitter & LinkedIn, it’s easy to be “personal” so to speak. However, we shouldn’t forget how to do that in print, on your website, in direct mail pieces and with promotional items. In a tough economy, with serious online connections and lack of face-to-face activity, we all need to understand that clients still appreciate a personal touch. Keep in mind there is always a fine line between the “personal touch” and “mixing business with pleasure” and we all try not to cross that line as very often friends and business don’t mix. Sometimes, one party or the other feels slighted or taken advantage of.

In using promotional items such as pens, travel mugs, caps, and calendars, it’s easy to stay personal; people are usually carrying your name all over town with them in their purse, car, on the refrigerator etc. However, in your other marketing it may be a bit more challenging.

Here are some ideas.

On your website: Always include an “about me” page. Of course this page normally contains all of your professional experience, accomplishments, and designations.

However, it should also include some personal facts about you, for example: where you grew up, what brought you to this area, your family life, hobbies, what helped you decide on your field, your mentors etc.

On newsletters (electronic or printed): Include a tidbit about what’s going on in you and your families lives (i.e. A new family pet, a wedding or birth in the family, or a recent vacation). Consider including a photo. On newsletters, also offer them the option to “GO GREEN” or receive paperless newsletters. This benefits everyone.

You send your eNewsletter directly to their inbox, cutting on printing and mailing costs and benefiting the environment.

On direct mail pieces: Include a recipe of the month.

Or you can hold a trivia contest or riddle where they have to call or email you the answer to win a small

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gift. For example a gift card to local coffee shops or movie tickets.

Anytime you expose that you’re a real person and not just a sales person, others begin to trust you...

Anytime you expose that you’re a real person and not just a sales person, others begin to trust you and not see you as someone who’s just trying to make a sale.

Anytime you take an interest in them and their personal lives, a level of trust begins to build and the interest is returned. Salesperson and client both find themselves wanting the best for the other person and referring each other to friends, family, neighbors and co-workers.

For example, shopping for my new car, I could have purchased the same car from any salesperson on the lot. Instead, I bought it from the guy that sat with my family and I, chit-chatting about everything EXCEPT the car. I bought it from the guy that told us how excited he was to see his little girl’s first ballet recital that evening, and asked my son how school was and if he played any sports. He took a personal interest in my family and shared some of his family with us, so not only did I buy the car from him, I referred him to my friends. He spent half an hour with us and sold two cars.

KEEP IT PERSONAL, the key word being “KEEP”! You must be repetitive and keep yourself in front of your audience.

Don’t let them forget you. George Torok, Author of Keeping Your Marketing Alive, says “Marketing is like planting bamboo. In the first six years the seedlings only grow about 12 inches high. It could be very discouraging to the bamboo farmer. Then ‘suddenly’ in the seventh year the bamboo sprouts to 6 feet tall. In marketing nothing happens suddenly. It takes time for results to appear. Prospects need to see your name many times before they remember you and recognize your value.

You may think nothing is happening because you don’t see the growth. You are the bamboo farmer.”

So Bamboo Farmers…look to the future, build your business day by day, and Keep It Personal.

io e xe c expc t ie o npat l p r on p ea r tli e s

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Matching People with Properties and Lifestyles

Huldah C. Mathis Financial Representative 1751 Mound Street #107 | Sarasota, FL 34236 P (941) 957-4515 | F (941) 951-1807 C (941) 656-6159 Huldah.Mathis@nmfn.com www.nmfn.com/huldahmathis

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Jack Dowd Artistic Crossroads

By Ed Bertha Photography Giovanni Lunardi

J

ack Dowd was born in Queens, New York ten years after the Great Depression and can still recall living through the lingering effects stemming from that era. Next up was World War II and the memories of blackout curtains and masked headlights on automobiles. As a child these events didn’t alter his life but another certainly did. Jack’s father, a railroad engineer, liked the comics. Beyond reading them his father would re-draw the cartoon characters. That interested Jack and for the first time art was introduced into his life. As a young lad he was always sketching and drawing; leading to his career as an artist and ultimately earning him recognition

by Who’s Who in American Art. Jack found Sarasota via a $69 Peoples Express flight direct from his home town of Burlington, Vermont. It would soon become a favorite vacation destination for he and his wife. It wasn’t long until they noted the “small town” feel on Siesta Key that reminded them of home. In 1982 Jack decided to take his art career seriously and sold the last bar he owned in New York. The same year he made Sarasota the Dowd’s winter residence, coming down and purchasing a beach front home on Siesta Key without his lovely wife Jill’s knowledge. Jack just shrugs it off saying “An artist is always a little bit crazy or no one would trust them.”

Beach front living posed challenges for artistic endeavors as flip flops, six packs and requests to head to the beach presented themselves. Growth ultimately caused the Dowds to move inland to Grove Street. Jack sums it up saying, “Things changed. I changed. We kept moving out.” Soon growth once again caught up with the Dowds.

Taking weekly motorcycle trips to Myakka City on his Harley Davidson, Jack happened upon a home in Gator Creek where he currently resides.

The home, designed by Tollyn Twitchell of the

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Florida School of Architecture, sits on 7 acres, has its own ball field, lake and most importantly the building that houses his studio “Moon River”. With development continuing eastward Jack once again quips, “They’re still moving the city to us but it’s not on top of us.” That said he also appreciates the host of conveniences the location provides.

Jack began creating sculptures from wood. He favors constructing sculptures of people and, interestingly enough, dogs. When inquiring about this, he answers “Dogs are like people.” Twenty years ago he added clay to his resume. Clay enabled him to create more movement and action in his figures. His art represents an eclectic mix of sculptures depicting the uniqueness of individuals.

When asked to describe his work he pauses, reflects on the question, and a moment later answers, “I am an American contemporary, urban, social, realist.”

So, what motivated Jack to create two of his best known arrangements Last Call and Andy Warhol Twenty Times?

Last Call - Jack opened his first bar in 1969 and ten bars later, retired from the business in 1982. As a connoisseur of the bar business, he wanted to use his artistic talents and life experience to create an engaging bar scene. “A lot of people know the bar business but not many are artists,” Jack says.

“Last Call” is a cultural tribute to the vibrancy and social vitality of New York City. Taking two years to complete, Jack never got bored with the project and it is his favorite work to date. Debuting at the John and Mable Ringling Museum of Art in 2001, the exhibit garnered the largest opening night crowd and became the most widely attended show in the history of the museum with over 40,000 visitors before going on to spend two years at the Tribute Museum in New York City.

Andy Warhol Twenty Times - Jack created the twenty figures of the artist to commemorate the twentieth anniversary of Andy Warhol’s death.

The identical life-size figures are all painted black with the exception of the hair, face and hands.

Those are painted in bright colors pulling from Warhol’s silk-screened paintings of movie stars and media figures such as Marilyn Monroe, Elizabeth Taylor and Jackie Kennedy. The collection was displayed around the United States leading up to and beyond the 2007 anniversary of Warhol’s

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death. Jack notes, “Jill (my wife) is my best critic because she is brutally honest. She didn’t want me to do the twenty Andys. She’s only been wrong a couple times and this was one.”

Thirteen of the twenty figures are sold and the endeavor has proved successful.

Beyond his art and family, sports keep Jack busy and hone his competitiveness from another vantage point. Attending Adelphi University on Long Island it was sports that brought Jack to college. Today Jack participates in the Senior Games track meets. Competing in the field events, Jack enters discus, shot put, javelin and hammer throw. He holds the record in the State of Florida for the javelin in his age group.

He states he’s better than some of the younger participants as well. Not too bad for someone who just two years ago had both knees replaced and went through one year and two months of therapy before returning to daily training and the field events he loves so much.

Artistic Crossroads Very successful with sculpture, Jack is transitioning into painting and pastels. His canvasses are large, as Jack muses, “Size matters.” He says each pastel takes about a week to complete. That allows him time to put the work aside and tackle another endeavor.

Coming back later he walks in with a fresh set of artistic eyes and notices the little things only an artist sees that, in his mind, need more work.

He is very frank about the change, saying, “I want to say something important with my painting. My fear is I’m getting too old to be an emerging painter. Everybody paints and does pastels. It’s harder to get noticed.”

With that said, he’s off to a good start.

Recently, Out of Door Academy invited Jack to their Lakewood Ranch campus. They were interested in sculpture. Upon arrival, he noted the proposed location and told them what they really needed were paintings. Going home, he fetched his John Lennon pastel and made the trip back out. They loved the Lennon piece and commissioned him to create ten pastels to hang in the lobby hallway.

Jack Dowd (941) 350.5921 jackdowd@aol.com www.jackdowd.com

Artistic Crossroads

Jack is transitioning into painting and pastels. His canvasses are large, as Jack muses, “Size matters.�

He says each pastel takes about a week to complete.

That allows him time to put the work aside and tackle another endeavor.

Artistic Crossroads

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per p esr p s pee c c tt i viev s es Hit It Further And Straighter With Your Driver!

By Jonathan Yarwood Jonathan Yarwood is based at The Concession Golf Club. He was voted a top 20 teacher under 40 by Golf Digest magazine. He has coached many champions over the year including a US Open Champion, 2 US Amateur Champions, 2 US Girls Champs, 4 US number one juniors to name a few. He enjoys helping all players, from beginners to touring professionals.

K

“Keep your head down!”..... How many times have you heard that! Well, I am here to tell you, that advice is responsible for a lot of problems with the driver including ‘skying’ it, ‘slicing’ it and a lack of power. It actually perpetuates many problems too, let me explain....

The more you keep your head down, the less your body winds up behind the ball. Your right hip gets ‘high’ as you go back and acts as a barrier to moving your weight. You end up in a classic ‘reversed pivot’ position, where your upper body weight is ahead of the ball at the top of your swing. The head being perfectly still, has this is the effect on the body.

The body is forced to move out of the way on the downswing and produces an ‘over the top’ move that encourages a slice and loss of power.

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If you think about it, in most sports that require you to propel an object forward towards a target, like tennis or baseball, all require that your weight moves away from the target going back and towards the target going through. Golf is no different, it may be even more important as it has an influence on the plane too which obviously affects the direction. That is the tough thing about golf, the ball is static. Most sports it moves and you use that momentum!

So do not try and keep your head still. Try and tilt your spine slightly away from the target at address. Then let your head move slightly so you feel that you upper body weight and chest is over your right leg at the top of your backswing. From there, release your right side and fire your weight through to the target and onto your left foot. The ball will go miles further and your body won’t ache so much at night!!!

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