REAL M A G A Z I N E
America, the Land of Opportunity
International Artistic Stone
We take pride in our hand carved natural stone masterpieces
“When it comes to custom stone work... if you can imagine it we can make it�
Stone Marble Granite Solid Columns Architectural Elevation Pieces Fireplace Hearths and Mantles Fountains Sculptures Carvings Ornaments Stair Treads Balusters Flooring Wall Coverings Counter Tops
International Artistic Stone, Inc 4420 Chenet Lane - Sarasota, FL 34238 - tel. (941) 923-7080 - fax. (941) 923-9939 - www. iasfl.com
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his month we visit with International Artistic Stone (IAS). Entering their 15,000 square foot facility you begin gazing around and quickly experience sensory overload as your mind takes in the intricate stone and marble hand craftsmanship that abounds. It’s like old world artisans collided with new world technology. The results are just stunning.
The IAS shop is outfitted with large scale pieces of equipment found in no less than six locations around the United States. A masonry saw stands to one side with a ten foot circular saw blade. It can take a rough ten ton block of stone and render it into smooth working pieces effortlessly. Off to another side sits a masonry lathe that takes a five ton semi cut block and turns it into a twelve foot column which then is finished off with ornate hand carving. Machinery abounds everywhere. It is truly fascinating to watch. Beyond exclusive machinery, what truly differentiates IAS from other firms is their hand crafted workmanship. To exhibit this old world craftsmanship, on September 9, 2010 REAL Magazine will host an evening event at the IAS facility where artisans will demonstrate their workmanship right in front of your eyes. Later we’ll fire up some of the equipment so you can sense the scale of the operation. Trust me, it’s noisy, but look at this month’s cover and accompanying story; it’s something you don’t see every day. This event is an opportunity for architects, builders and interior designers to add something different to their portfolios. For homeowners, it’s an occasion to come out and dream up something unique for your home. If you can envision it, International Artistic Stone can render it into reality for you. See you next month. This is an event you won’t want to miss. IAS, just another one of Sarasota’s hidden gems.
Ed Bertha
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LAKEWOOD RANCH SPOTLIGHT
LWR COMMERCIAL REALTY LETTER FROM LWR Commercial Realty President Brian Kennelly: This summer has proven to be an extremely busy season for Main Street in Lakewood Ranch. As the centerpiece of our thriving and growing community, Main Street has truly become a gathering place for the residents of Lakewood Ranch, Sarasota & Manatee counties. The residents' requests played a significant part in drawing new businesses to Main Street this summer. In response to resident feedback, we were proud to open The Fish Hole miniature golf and Eduardo’s Cantina Mexican restaurant at Main Street. In addition to these Main Street Trattoria new businesses, and our long-time is one of five new businesses coming establishments, to Main Street! we look forward to welcoming Main Street Trattoria, Knot Awl Beads and Prudential Palms Realty this August. Mark your calendar for Aug. 20 to attend a grand opening event to welcome all our new businesses to Main Street. For more
information and for a calendar of events on Main Street go to: www.lakewoodranch.com/mainstreet.
Play tag! Learn how at: lakewoodranch.com
The athletic center is now open 24 hours a day.
THE CLUB offers even more BREAKING NEWS at Lakewood Ranch Golf & Country Club! The Athletic Center is now open 24 hours seven days a week! This state of the art fitness facility is open to the public and membership is available now without a contract and with no initiation fees! Also, check out the Player’s Club deli on your way out for a healthy sandwich, snack or smoothie— conveniently located just off University Parkway near the Country Club tennis courts.
MARKETING trends Lakewood Ranch continues to be the market leader with new residential community openings and more than 100 Central Park homes new home sales this year! start at $126,990 Neal Communities’ newest gated neighborhood, Central Park, with pricing starting in the mid $100s, is now open and the newest section of Country Club East, Secret Harbor, is open for lot reservations. Save the date for this year’s Tour of Homes when all of Lakewood Ranch’s beautiful new models will be on display, along with plenty of fabulous events to attend! This year’s Tour of
Homes is November 5-November 21.
SAVE THE DATE party On October 15, Lakewood Ranch will host a celebration to remember, in honor of the 15 year anniversary of the first home sold in Lakewood Ranch. In conjunction with the Lakewood Ranch Business Alliance’s Car-BQ, the fall festival-type party will be held at the Sarasota Polo Grounds and feature food, live entertainment, kids activities and much, much more. Stay tuned for more details…
Fitness is Now Open 24 Hours a day Plus, for a short time, no contract or initiation fees! Call 907-6000 for details.
SOCIAL media As Lakewood Ranch strives to stay on the cutting edge of technological and social advances, a social media campaign is now in full swing. The purpose is to spread the message about this unique and beautiful community. This new campaign will allow residents and visitors to share YOUR favorite parts of our community—with pictures and posts, restaurant recommendations, favorite local memories, etc. This is where you will also find the latest breaking news about the Ranch plus promotions and specials that you can enjoy here just for being a “fan”!
Become a fan today, go to: www.facebook.com/ LakewoodRanch.
Go to www.lakewoodranch.com or call 941.907.6000 to learn more. Models are open daily: 10 am- 5:30 pm Mon.-Sat. & 12- 5 pm Sun.
PH
Pamela Hughes Specializing in luxury residential interiors
HUGHES DESIGN ASSOCIATES Washington 703 442 3200 Sarasota 941 922 4767
www.hughesdes.com
Photography by Giovanni Lunardi Photography by Giovanni Lunardi
t a b lt aeb l o ff ccoo e o n tn e ntt se n t s On the Cover 24
International Artistic Stone
by Kacey C. Krznaric
24
Invitation Only 37
Tracy Eisnaugle: A Powerful Combination of Skills & Talent
by Ed Bertha
42
The Warren Back Pack Program
by Lalaena Gonzalez-Figueroa
In the News 32
Jack Dowd, Drink It In, Budge Huskey
33
Tammy Kovar, CJ Coury, Neal Communities
Events 14
Jack Dowd Gallery
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Malvern Oaks
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Perspectives 12
Sarasota Style – Let’s Frame It
by Pamela Hughes
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Old World Craftsmanship
by Clifford Scholz
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Go Global – Dubai
by Patricia Tan
34
TAG – Bridge the Technology Gap & Grow Your Business
by Angela Massaro-Fain
38
Mortgage Underwriting Guidelines Beginning to Ease
by CJ Coury
46
Lessons You Can Learn From Watching Golf On TV
by Jonathan Yarwood
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Executive Publisher Ed Bertha Cover Photography Giovanni Lunardi
Elegant Portraits Exquisite Architectural Interiors & Exteriors
Photography Chad Spencer Giovanni Lunardi SRQ360 Executive Producer Video ViaVio; Leslie Brown Creative Director Christian Lunardi Design and Layout Karen Krier Contributing Writers Tracy Eisnaugle Lalaena Gonzalez-Figueroa Kacey C. Krznaric Subscriptions and Circulation Innovative Agent Services; Tina Darling Printing Arcade Printing Production Enterprise Connections
REAL Magazine is produced monthly by Enterprise Connections, Inc. Principal office: 6743 Ashley Court, Sarasota, FL 34241. COPYRIGHT Š 2010 REAL MAGAZINE. All content copyrighted. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although precautions are taken to ensure the accuracy of published materials, REAL Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. All listing information published in REAL Magazine is deemed reliable but not guaranteed. Contact agent directly to verify listing information which is subject to change. WEBSITE: www.the-real-magazine.com offers RSS feeds, current and past issues, links to sponsors, an event calendar, unique editorial, a blog and additional information on the community at large. SUBSCRIPTIONS: Please call 941.921.5027, write 2945 Bee Ridge Road, Sarasota, FL 34239 or visit www.the-real-magazine.com, $24.95/year. ADVERTISING: Please call 941.921.2117, write 6743 Ashley Court, Sarasota, FL 34241 or visit www.the-real-magazine.com.
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POSTMASTER: Please send notices on Form 3579 to 2945 Bee Ridge Road, Sarasota, FL 34239. Standard mail paid in Sarasota, Florida.
Casey Key Bayfront Properties 3860 Casey Key Road
3206 Casey Key Road
615 S. Casey Key Road
SOLD
SOLD
Villa Toscana Bank Owned 2006 Construction $4.9 million
Casa Amalfi 2008 Total Remodel Casual Elegance New Price $3.495 million
Casa Blanca Completed in 2005 On Sailboat Water $2,350,000
2880 Casey Key Road
1000 Gulf Winds Way
1214 Casey Key Road
Short Sale with BPO and Negotiator in Place Villa di Fiori New Price $1.95 million
SOLD
Gated Casey Key Estates Non-Waterfront With Gulf Easement $1.295 million
Casa de la Luz Renovated in 2007 Deeded Beach Access $1.695 million
Casey Key Gulf & Gulf To Bay Properties 612 S. Casey Key Road
1500 Casey Key Road
1416 Casey Key Road
1608 Casey Key Road
Oasis by the Sea 1.3 Acres on Gulf Guy Peterson Designed New Price $6.795 million
New Listing Villa Mediterraneo With Gulf Side Cottage $4,200,000
Villa Toscana NEW PRICE $5.2 million MS&C “Best Opportunity” at $717 per sq. ft.
$100K Renovation Allowance Includes Supervision & Design Services $2.475 million
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D EBORAH B EACHAM, P.A. REALTOR , CRS Designee,TRC R
440 Gulf of Mexico Drive, Longboat Key, FL 34228 941.376.2688 DeborahBeacham@MichaelSaunders.com DeborahBeacham.com
Luxury Residential Waterfront Specialist
EUROPEAN REAL ESTATE NETWORK
International
Realty
per p esr p s pee c c tt i viev s es Sarasota Style – Let’s Frame It! By Pamela Hughes Pamela Hughes, the founder and owner of Hughes Design Associates, is well known nationally and internationally. Hughes Design Associates is one of the premier interior design firms known throughout North America for specializing in prestigious custom interiors. In Sarasota, Pamela has completed many exceptional projects including The Ritz-Carlton, The Members’ Beach Club, The Tower Residences, and Plaza at Five Points. Pamela may be reached at 941.922.4767 or visit www.hughesdes.com.
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n past columns, I’ve written about lighting, color, furniture placement and other elements of successful interior design. In this column, I’d like to write about the how’s and why’s of framing artwork. But first, let me share with you an adventure which brought me to this column’s topic.
It was difficult to leave Sarasota and fly to DC rather than spend some well-deserved time at the beach. But I did, and it was for a good cause. I had been asked to assist The Prince of Wales Foundation in their endeavor to preserve traditional artisan crafts (such as gilding, wood and stone carving, wrought iron and stained glass making) not only in Great Britain and the U.S., but around the world.
And what a fun course! I actually started with a rough frame and produced, at the end of two days and much work, a wonderful gold leaf frame! Throughout the course, which was attended by several of Britain’s top framemakers and gilders, I learned much about the art of framing. I’ll pass on some nuggets of wisdom: First of all, the frame is an extension of the artwork. It should always be subservient to the art. It should be synchronous with the time and style of the artwork. When a frame is allowed “to sing”, it is when it is used on a mirror. When framing a portrait, the width of the frame should try to match the width of the head. Otherwise, the head could look too large or small.
One of The Foundation’s specific goals is to teach the ancient craft of gilding to disadvantaged children through a The frame should robust international be well-tailored and series of workshops proportional to the and classes. Part of my work of art. This is “entrance exam” to work achieved by the size with The Foundation and shape of the was to take an intensive moulding, the texture two-day course in Water and detail of the Gilding. The course was moulding and the color taught by one of the (gilt, paint or wood). world’s foremost gilders William Adair & Pamela Hughes and frame historians, The frame should William B. Adair of Gold Leaf Studios in Washington, DC. catch and reflect light (called “luminosity”). Gold is used He is also the founder of The International Institute for frequently as the color of moulding as it reflects light so Frame Study, and is one of the leading forces in providing readily, and is neutral as a color. education and a skill set in the art of gilding to young people around the world through The Foundation’s In climates such as Sarasota, with lots of bright light, programs. It is an admirable task. frames should often be soft and muted and not brightly Continued on page 45, see “Let’s Frame It!”
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LIKE NO OTHER
The worTh of a home can be found in details that truly define uniqueness- as simple as a centuries old fireplace that retains the historic permanence of a time past, or as grand as a rooftop promenade atop a landscape of city lights. So to us, it’s not about the size of the property, the number of bedrooms, or even the price, but more about the distinct character that makes a home worthy of being called exceptional.
This is our world. Because the worth of a home is defined in its details.
The Plaza at Five Points 50 Central Avenue, Suite 110 Sarasota, Florida 877.365.7747 ~ 941.364.4000 230 South Tamiami Trail Venice, Florida 877.323.3323 ~ 941.412.3179 signaturesir.com
ev e vee n n tt s s
Jack Dowd Gallery Event
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Photography by: Chad Spencer Hosted by: Sarasota Season of Sculpture, Pineapple Square, The Downtown Sarasota Alliance
Event Sponsorship provided by: Baron D’Orr Designer Jewelry Associate Sponsorships provided by: Advice Solutions, CMS Photography, D and D Wines, Innovative Agent Services, Szambelan Vodka
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per p esr p s pee c c tt i viev s es Old World Craftsmanship By Clifford Scholz
Clifford M. Scholz, AIA, LEED AP, FGBC CA – President As founder of Clifford M. Scholz Architects, Cliff has over 35 years of experience in architecture and construction. His sense of design and clear-cut goals has created a reputation for quality and excellence. His design projects consist of custom residential developments, office structures, commercial renovations, golf clubs and high-rise condominium buildings. Cliff is a Licensed General Contractor in the State of Florida, certified LEED AP, and a certifying agent for the Florida Green Building Coalition, and a registered architect in FL, GA, AL, SC, NC, and MD.
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et’s try and define “Old World Craftsmanship”. Obviously, it is a talent that has a very long history. It is international, and it has to do with quality. It is something that we hold dearly and, unfortunately, is getting harder and harder to find.
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There is more to Old World Craftsmanship that makes defining it somewhat difficult. It embraces the talent of an artist and the desire to define that art in the built environment. It is prolific in larger metropolitan areas where there were projects that attracted the most talented of workmen and artisans. It can also be found in areas out of the mainstream like Sarasota and North Carolina, where artisans were brought in from all over the world to work on such designs as Ca’D Zan and The Biltmore Estate. The most powerful and influential names of our nation like Vanderbilt, Ringling, and Hearst imported many of these Old World Craftsmen to our nation to create and recreate “Old World Craftsmanship”. The true home of this talent is in the older parts of our world where it was born and has only improved with age. In our architectural practice, working with these fine artists whenever the opportunity arises is definitely one of my more enjoyable duties. Whether it is a mural, a carved furniture piece, or an ornamental iron design, there is always something distinctive about a craftsman. It is within their nature, and they have the confidence to be able to envision, implement and complete a piece of art without hesitation or doubt. I was once watching a muralist finish their perfect artwork on one of our ceilings and I was given perhaps the most enduring compliment ever. I had commented on how rewarding it was to be able to have such a talented artist complete our ceilings when he returned with “it was he who should be indebted to me, to allow him to complete only a small portion of such a beautiful symphony”. I have taken three examples from our portfolio of Old World Craftsmanship in the photos on this page. The first is the stair foyer of a Bird Key home that was in response to the Owner’s love of the architecture of Addison Mizner. The massing of the mahogany
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combined with the elegance of the wrought iron gives way to a craftsmanship of old. The second is a living room of a home on Longboat Key where every detail was tuned to an Italian Villa. The third photo is of a ground floor entranceway/outdoor dining area which led to a pool deck area that is reminiscent of an Italian grotto. All of these designs were based on a client’s love of Old World Craftsmanship. When I get asked to create the Old World Craftsmanship that a client saw while in Europe, I sometimes reply that it is very possible, but in order to do it correctly, they may need to give it hundreds of years for it to truly look as they had seen it.
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per p esr p s pee c c tt i viev s es + S M R K + PS F E P¬ Dubai, The Pearl Of The Persian Gulf By Patricia Tan
Patricia Tan was born in England, and moved to Sarasota in 1997. Her career afforded her the opportunity to live and work in many countries around the world, including Australia, Hong Kong, Singapore, Malaysia, Indonesia, Germany, France, Belgium, Netherlands and the United Kingdom. She spent five years as a Director of an American real estate franchise in England in 1990s. Patricia has served as Chairperson of Sarasota Association of REALTORS®’ International Council, and serves on Florida Association of REALTORS®’ International Operations Committee. She currently works as International Sales Director for Prudential Palms Realty. Patricia may be reached at 941-487-5107 or patriciatan@ prudentialpalmsrealty.com.
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s a real estate professional working to bring overseas investors, retirees and part time residents to Florida I find competition for those investment dollars coming from many other parts of the globe. The world today is indeed very small, as the saying goes.
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In recent months, my attention was drawn to find out more about real estate in Dubai, as it came up in conversations with clients from Europe in particular. Some had already invested there, spent vacations there or were anticipating some property bargains becoming available in the future, as more over supply became evident. My business partner just returned from a fact finding trip to Dubai, and it is one of the key areas we plan to monitor in coming months. Dubai is one of the seven emirates of the United Arab Emirates (UAE). It is located on the Arabian Peninsula, south of the Persian Gulf – an area which most people associate as being rich in oil. While Dubai has the largest population of the Emirates, and the second largest land mass, it does not enjoy the abundant natural petroleum resources that are the mainstay of the neighboring emirates. Historically, the UAE economy was dominated by pearl production, fishing, and agriculture. The region first began exporting oil in 1962 and petroleum has dominated their economy since the rise in oil prices in 1973. While some of the Emirates can rely on their abundant oil and gas resources for
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1| Burj Khalifa This skyscraper is the tallest man made structure ever built, at 2,717ft Engineered by the Chicago firm of Skidmore, Owings, and Merrill it stands at the center of Downtown Dubai 2| This building is currently under construction in Abu Dhabi and is a prime example of the “high-tech” modern architecture so typical of the region 3| Luxury condominiums with boat docks, part of The Palm development – palm tree shaped land reclaimed from the Persian Gulf.
Continued on page 45, see “Go Global...”
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PLYMOUTH HARBOR – THE PLACE TO PURSUE PASSIONS Commercial artist Scott Pike used his creative talents in everything from comic book illustration to story boarding TV commercials before he and his wife, Margi decided to move to Plymouth Harbor. It is not just the views or the airy art studio available to all residents, but the entire community that far surpasses other retirement options and keeps them inspired with their decision to call Plymouth Harbor home. When quality of life, smart planning and freedom to pursue passions and new interests are top priorities, Plymouth Harbor is the wise choice. Call us today for a tour of our award-winning campus, luxury accommodations and amenities.
700 John Ringling Blvd • Sarasota, Florida 34236 (941) 365-2600 • www.PlymouthHarbor.org OIR #88039 A Not-For-Profit Continuing Care Retirement Community (CCRC)
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merica A The Land of Opportunity By Kacey C. Krznaric | Photography by Giovanni Lunardi
‘‘
No two pieces of stone are the same. I can look at a block of stone and understand what we can do with it. Ultimately that block of stone gives me the opportunity to carve.
Robert Krolikiewicz was born in
Wroclaw, Poland, a historically rich and architecturally strong city that he compares to Venice with its castlelike structures and aged compositions. He grew up in a large family in a village just outside of the city where they made their living growing and cultivating vegetables on their land. Raised primarily by his grandparents, he had a strong work ethic instilled in him at a young age, and was also exposed to a kind of hands-on creative expression through his grandfather who did blacksmith work as well as his father who did wood sculpture as a hobby.
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In recounting his story, Robert is humbled by the success he has earned and accredits it all to peoplethose who helped him along the way as he emigrated from Poland, those who gave him a chance to turn his passion into product, ultimately molding him into the businessman he‘s become, and even those he employs today at International Artistic Stone, considering them his family and the foundation from which each beautiful piece is produced. He says, “Without people, we are nothing.” His journey begins in Chicago, Illinois.
‘‘
With the support and affirmation of his wife, Robert was finally able to take the final step in realizing his dream. who work with their hands People
’’
are proud of what they do. Now, with International Artistic Stone as an estab-
lished and flourishing business with work being displayed in the local Ritz-Carlton, they cater mostly to large, million dollar residential projects. Robert shares with us the keys to maintaining the success of the business and what he envisions for the future. “Inventory is the power of the business,” Robert says. He believes it’s paramount in the success of a business to stay ahead of the curve, buying materials in bulk before cost rises. In order to do this, “You have to constantly be educated and attuned to what the market is like.” Robert admits that he is still learning the best ways to market his business, case in point that education and market awareness are key. At International Artistic Stone, only the finest marble and stone pieces are created, each with it’s own unique ornate design. From the hand carved detail on the sculptures, busts, fountains, and vases to the perfect, clean structure of the fireplaces, patio tables, and Greek-inspired pillars, the craftsmanship is refined and the pieces are visually gratifying. Aside from the inspired and decorative productions, International Artistic Stone also constructs precision stone and granite countertops, grave stones, and indoor/outdoor fixtures like weathered pots and textured columns and balustrades. Outside of the business, Robert and Irini enjoy taking annual skiing trips to Jackson, Wyoming with their 3 children. They joke about having a very large family because each employee at International Artistic Stone is considered to be part of their family unit, spending a great amount of time together, dining out and enjoying each other’s company outside of the warehouse. Robert and Irini also have a love for motorcycles and own a 1946 and 1999 Indian, as well as a custom chopper known as “The Redneck.” Robert smiles when recounting his days as a child, sitting on the parked motorcycle in the garage belonging to his grandfather, making “motorcycle noises” as if he were riding himself. He feels grateful for the support of his family, his possessions, and the success in life and business that all his hard work has earned him.
Master stone masons.
Robert Krolikiewicz Mateusz Krolikiewicz Kamil Grec Robert Kijek
Tomasz Rosiennik Andrzej Nowak
Robert immigrated to Chicago in his early twenties in search of opportunity. He was prepared to do what he had to do in order to save money and immediately went to work cleaning stores and taking English classes to break the language barrier that presented itself. He worked hard doing this for several years until he recalls seeing an ad for a forklift operating school and enrolled when he was 24 years old. Operating the machinery was a job but Robert wanted to dedicate his life and work to creating something he was passionate about. That’s when the next path in Robert’s journey began to reveal itself in the form of a postcard he received from his father in Saint Petersburg, Florida. The postcard depicted palm trees and beaches- the beauty drew Robert in immediately. The big city of Chicago didn’t suit him and he packed his belongings and headed south. Arriving in Florida and still contending with somewhat of a language barrier, he describes the locals he encountered as “friendly people wanting to lend helping hands.” His positive first impression of Floridians remained and soon he met Joe, the owner of European Marble who would ultimately be a driving factor in steering his course toward realizing his passion- artistic expression through marble and stone. Joe saw the ambition that Robert had in wanting to create something, as he describes as “clean, fast, and the best,” and promoted him to an area where he would have the opportunity to hone his desire, portray that desire with his artistic abilities, and take his vision a step beyond. Robert embraced the chance he was given, putting a personal mantra to it, “We must challenge ourselves every day.” This was a significant time in Robert’s life as it brought him a step closer to the proverbial platform from which he would soon take the leap of faith that would define his passion, his life, and eventually his business. Aside from the spark of ambition that dwelled inside Robert, his wife Irini played an integral part in his personal and professional success. While Robert knew Irini for most of his life, it wasn’t until years later that she came to Florida and they began dating and ultimately married. At this time, Robert was flourishing in the marble and stone business but his wife saw a deeper potential in him and talent that was
immeasurable. She urged him to break away from European Marble and start his own business. Robert was uneasy about this but, as a team, they decided to take each other‘s hands and finally take that leap of faith. Robert started subcontracting with the company he was currently working for and began doing his own work out of his backyard. It started with little projects for friends and, through word of mouth and small networking, he was able to grow his business and take his work to new heights. The leap of faith was the pivotal moment that would distinguish Robert from a marble and stone worker to a marble and stone artisan and a successful self-made business owner. With the support and affirmation of his wife, Robert was finally able to take the final step in realizing his dream. Now, with International Artistic Stone as an established and flourishing business evidenced by their selection as a subcontractor on Sarasota’s Ritz-Carlton where their craftsmanship is on display, they cater mostly to large,
The artisan’s sales team.
Empimenio
Hernandez
Dinise MacPhail Linda Sloan
Stonework can look new or hundreds of years old. 28
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‘‘
Irini provided me the inspiration and encouragement to step out and take a chance. America is truly the land of opportunity.
’’
million dollar residential projects. Robert shares with us the keys to maintaining the success of the business and what he envisions for the future. “Inventory is the power of the business,” Robert says. He believes it’s paramount in the success of a business to stay ahead of the curve, buying materials in bulk before cost rises. In order to do this, “You have to constantly be educated and attuned to what the market is like.” Robert admits that he is still learning the best ways to market his business, case in point that education and market awareness are key. At International Artistic Stone, only the finest marble and stone pieces are created, each with it’s own unique ornate design. From the hand carved detail on the sculptures, busts, fountains, and vases to the perfect, clean structure of the fireplaces, patio tables, and Greekinspired pillars, the craftsmanship is refined and the pieces are visually gratifying. Aside from the inspired and decorative productions, International Artistic Stone also constructs precision stone and granite countertops, grave stones, and indoor/outdoor fixtures like weathered pots and textured columns and balustrades.
Outside of the business, Robert and Irini enjoy taking annual skiing trips to Jackson, Wyoming with their 3 children. They joke about having a very large family because each employee at International Artistic Stone is considered to be part of their family unit, spending a great amount of time together, dining out and enjoying each other’s company outside of the warehouse. Robert and Irini also have a love for motorcycles and own a 1946 and 1999 Indian, as well as a custom chopper known as “The Redneck.” Robert smiles when recounting his days as a child, sitting on the parked motorcycle in the garage belonging to his grandfather, making “motorcycle noises” as if he were riding himself. He feels grateful for the support of his family, his possessions, and the success in life and business that all his hard work has earned him. Robert is truly the face of a self-made businessman who is living the American Dream.
International Artistic Stone, Inc. 4420 Chenet Lane | Sarasota, FL 34238 (941) 923-7080 | info@iasfl.com www.iasfl.com www.the-real-magazine.com
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Try
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When it comes to finding out more about our advertiser’s products and services nobody does it better than REAL Magazine. The future is about immediacy and is precisely why REAL Magazine has launched REAL.MOBILE to help you find the information you are after, right here and right now. In 2009 data usage surpassed voice usage on cell phones. In 2013 it is projected that mobile devices will surpass personal computers in accessing the web. WHAT IS YOUR VENDOR’S STRATEGY??? Download one of the two applications to your phone and discover how to use this innovative technology in your business.
REAL Magazine; Leading, Not Following.
i n it esw s n h t he e nn ew Jack Dowd; Last Call For Last “Call” This REAL Magazine event was a last call to come and view the New York bar scene “Last Call” and other artwork of Jack Dowd before they leave for display elsewhere in the United States. Ken Brand, Jack Dowd, Ed Bertha, The gathering was hosted by and Giovanni Lunardi Sarasota Season of Sculpture, Pineapple Square and the Downtown Sarasota Alliance. Event sponsorship was graciously provided by Baron D’Orr Designer Jewelry. Associate Sponsorships were provided by Advice Solutions, CMS Photography, D&D Wines, Innovative Agent Services and Szambelan Vodka. A guest appearance by Jack Dowd and resulting autograph session provided for a fun and lively atmosphere for all.
Drink It In The private estate, known as Malvern Oaks, sitting gracefully on a double bay front lot adjoining the gardens of historic Spanish Point was the site of a REAL Magazine evening networking event. The get together was hosted by Joel Schemmel and Carol Clark of Signature Sotheby’s International Realty. The estate is located in Oaks Bayside at 100 Osprey Pointe Drive, Osprey. Sponsorships were provided by Carlos Diaz; Licensed Massage Therapist, C/M/S Photography, D&D Wines, Innovative Agent Services, The Penny Hill Group, Wells Fargo Home Mortgage and Szambelan Vodka.
Budge Huskey Promoted Budge Huskey was promoted to President and Chief Operating Officer of Coldwell Banker Real Estate reporting directly to Chief Executive Jim Gillespie. Before the promotion he was the Southeast Region Executive Vice President for Coldwell Banker’s parent NRT overseeing Florida, Georgia and Texas from Sarasota. In his new role, Huskey will oversee operational activities supporting more than 98,000 Coldwell Banker agents in 3,600 franchised offices in 49 countries and territories around the world.
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i n it esw s n h t he e nn ew Tammy Kovar Speaks To International Researchers In Portugal Tammy Kovar, biologist and owner of Biological Tree Services, was a keynote speaker at the international COST870 conference in Evora, Portugal. The July 3rd - 7th meeting featured lectures on the use and application of mycorrhizal fungi in agriculture and nurseries. Mycorrhizal fungi introduces living microbes into the landscape to drive the natural sustainable processes that are found in forest ecosystems throughout the world. This fungi is a key ingredient in products used on lawns and landscapes by the Green Team at Biological Tree Services, and is available for purchase for homeowner or landscaper application from Sustainable Landscape Supply.
A Powerful Combination of Skills & Talent Design Education, Construction Experience, Marketing Expertise A Fresh Perspective with Concierge Service
C.J. Coury Moves To HomeBanc in Lakewood Ranch C.J. Coury joins HomeBanc as Vice President and Mortgage Branch Manager overseeing the greater Sarasota market. Previously Coury was Senior Vice President with Bank of America managing their residential mortgage division serving Sarasota, Manatee and Charlotte Counties. He has been an active mortgage finance professional since 1983.
NEAL Communities Opens Central Park Marking a major real estate milestone for Southwest Florida is the grand opening of Central Park in Lakewood Ranch, a 380acre, gated community projected to include approximately 800 single-family homes. Developed by Neal Communities, opening home prices will start at $126,990, a price not available in Lakewood Ranch for new single-family home construction since the early 1990s. Neal Communities and Bruce Williams Homes are the certified builders in the community.Photo Pat Neal
Tracy Eisnaugle Realtor Coldwell Banker Residential Real Estate St. Armand’s 423 St. Armand’s Circle Sarasota, Fl. 34236 direct 941.232.3358 fax 941.388.3231 www.FloridaMoves.com/ Tracy.Eisnaugle tracy.eisnaugle@florida.moves.com www.the-real-magazine.com
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per p esr p s pee c c tt i viev s es TAG -
Bridge The Technology Gap And Grow Your Brand. By Angela Massaro-Fain Angela Massaro-Fain is founder and president of Grapevine Communications Int’l. Inc. Grapevine Communications, the Greater Sarasota Chamber of Commerce’s “2010 Small Business of the Year”, is an award-winning Advertising, Marketing and Public Relations firm based in Sarasota and serving clients nationwide.
P
hone TAG has a whole new meaning in today’s world. This next generation in marketing has arrived through the introduction of TAG technology. All brought to you through the device central to our daily lives - our mobile phone.
So what is TAG? Microsoft TAG is a new kind of customized bar code that will bridge the technology gap by integrating offline and online campaigns across web, mobile and print media. Business owners are always looking for new ways to grow. And as people increasingly demand instant, interactive information, TAG will become a pivotal factor in answering that need by seamlessly marketing to virtually anyone - instantly. TAG makes the consumer’s life easy. You can now connect with any business that is TAG’d without ever waiting for the business to open. You can go behind the scenes and quickly download coupons or get rebates. How about scanning a TAG and receiving an entire menu or the daily specials at a restaurant… or a recipe at a grocery store. Want to see a preview of what’s running at the movie theater without going there…now you can. Are you house-hunting and can’t get out to the model? Now you can simply scan the TAG and have all the information on the home listing or see a virtual tour of the model... all at your fingertips. The possibilities really are endless. Business owners can use TAG by placing them in advertisements, posters, product packages, any print collateral, vehicle wraps, storefronts and signage, website, billboards, clothing – it’s almost limitless. With TAG, the medium really is the message, making access simple and alleviating the need to type long URLs or send SMS messages. Clients and prospects can simply download the Microsoft app and save it to their smart phones. When they scan a TAG with the application, it will automatically connect them to information, entertainment and a choice of several interactive
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experiences, keeping your brand in the forefront 24/7/365. The consumer can: • • • • • • • •
Instantly connect to your web site Receive a customized text message Auto-dial your phone number Save your contact info and profile (vCard) Link to a :30 or :60 second video Connect to a virtual tour Download your promotion or coupon Access an information form
Concerned it’s complicated or costly? Luckily for business owners this app by Microsoft is currently free and you are not limited to just one. You can download an app for each of the interactive solutions mentioned above and, best of all, they can be created by anyone. Imagine increasing productivity and reducing costs by utilizing the latest technology available today. That also makes it GREEN. TAG represents a great way to use less paper. So instead of printing, the consumer simply receives the information electronically. Although TAGS look graphically similar, they can be customized with a logo. You just have to learn how to change it or work with someone who already knows how. If you’re looking for a new smart technology tool for your business toolkit, in my opinion, TAG is the way to go. Get started: 1. Downloading the TAG Reader at http://gettag.mobi (Newer smart phones may already have the app). 2. Scan the TAG for info and create your own.
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i n v iintva i tt a tii o o nno no l yn ly Tracy Eisnaugle
A Powerful Combination of Skills & Talent By Ed Bertha | Photography by Chad Spencer
E
mbracing the career she was meant for, Tracy Eisnaugle’s background and education has led her to her rightful profession in real estate. Evolving from a successful ten year career as a designer in Sarasota, utilizing her four year degree in Interior Design from Florida State University, Tracy’s work history includes high end residential design, model merchandizing and managing a design center for “America’s Best Builder” Lee Wetherington Homes. After a charitable trip to New Orleans, volunteering for Habitat for Humanity after the devastation of hurricane Katrina, Tracy decided to take a sabbatical from interior design and spend some time searching for a greater challenge. She began actively writing copy and creating marketing information for local real estate professionals, as well as writing articles for REAL Magazine. Finding herself still actively engaged in residential real estate in one form or another Tracy decided to surrender to her fate and pursue a career in real estate. Tracy Eisnaugle joined the Coldwell Banker Residential Real East team on St. Armand’s Circle, where she was reunited with her past manager, mentor and now current Broker Michelle Burke-Phillips. Tracy brings with her a vast background in interior design, offering professional staging advice, as well as construction knowledge, exceptional marketing concepts and professional copy writing skills, giving her listings a fresh and innovative perspective for today’s constantly changing market. As a resident of Sarasota for over twenty-eight years Tracy finds herself passionate about the community and those who call it home. She is very involved in the community and is an active member of The Junior League of Sarasota for over nine years as well a member of The Young Professionals Group, past board member for JOY, worked with Habitat for Humanity, and served on committees for The New College Library Fund, Childrens First and The Juvenile Diabetes Research Foundation. Just as active in her personal life Tracy married her high school sweetheart, Jeff who is a Sarasota native and owns a Landscaping and Tree service. Motivating others Tracy is also a certified Spinning instructor and teaches vigorous classes two to three days a week. Bringing her passion for life and the community into her profession, Tracy’s goal is to create unique, inspirational and global marketing campaigns for her clients. Call Tracy to schedule a custom marketing and staging presentation for your unique residence. Tracy Eisnaugle | Realtor Coldwell Banker Residential Real Estate | St. Armand’s 423 St. Armand’s Circle | Sarasota, Fl. 34236 941.232.3358 | 941.388.3231 www.FloridaMoves.com/Tracy.Eisnaugle tracy.eisnaugle@florida.moves.com www.the-real-magazine.com
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per p esr p s pee c c tt i viev s es Mortgage Underwriting Guidelines Beginning to Ease By CJ Coury
C. J. Coury is a Vice President with HomeBanc and oversees the Greater Sarasota market. He has been a mortgage finance professional since 1983. C. J. may be reached at (941) 730-2444 or by email at cj.coury@homebanc.com.
I
have been looking forward to writing about this topic for months now – the time has finally come!
Over the past 2 years or so we have been witnessing the end of a much too liberal lending era. Unfortunately, the change in direction went too far and stayed too long. To quote the top mortgage professional Penny Hill “the pendulum has swung too far in the other direction and is stuck on stupid”. I am pleased to announce that it is finally beginning to swing back to the level of safe but smart. Although there are still many guidelines that still need to relax, like stated income for self-employed borrowers with excellent assets and credit, we are finally seeing the return of some common sense decision making and re-entry into the market by mortgage security investors and MI companies. Below are some recent changes as well as some that are coming soon: • Allowing the use of business funds for down payment and closing costs • Agency relaxation of condo guidelines • Use of depletion of assets for income qualifying • Limited review of condominium criteria and documents • Reduction of minimum credit scores for Mortgage Insurance
The pendulum has definitely started to swing back to a more common sense and less defensive lending posture. While we still have a long way to go it is refreshing to finally see things moving in the right direction!
ASk YouR REALToR
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Exceptional Properties Visible – Exclusive – Affordable Text real to 90210 for information Snap the Microsoft Tag to speak with REAL Magazine REAL Magazine | Local Focus | Global Reach www.the-real-magazine.com info@the-real-magazine.com | 941.921.2117
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Mirta Matheu Klauber REALTOR速, GRI
Matching People with Properties and Lifestyles
941.704.6749 MirtaKlauber@MichaelSaunders.com www.SarasotaPropertiesUnlimited.com
ev e vee n n tt s s
Oaks REAL Magazine Event Hosted by: Joel Schemmel and Carol Clark of Signature Sotheby’s International Realty At Malvern Oaks, 100 Osprey Pointe Drive
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Photography by: Peter Acker
Sponsored by: Tina Darling, Innovative Agent Services
Ken Brand, Szambelan Vodka
Penny Hill, The Penny Hill Group, Wells Fargo Home Mortgage
Carlos Diaz Licensed Massage Therapist
Dave Minton, D&D Wines, LLC
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i n v iintva i tt a tii o o nno no l yn ly The Warren BackPack Program:
An Answer To Childhood Hunger Is In The Bag By Lalaena Gonzalez-Figueroa | Photography by Chad Spencer
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nown around the world for its idyllic beaches and enviable lifestyle, Sarasota and the surrounding region is also home to a growing population of underprivileged youth. The statistics are staggering. Julie Kaminer, director of the Warren BackPack Program, states, “In Sarasota County alone, over one thousand children in kindergarten through third grade are experiencing hunger. While schools provide free and reduced lunches during the week, there is a critical gap during weekends, holidays and school breaks, when their needs may not be met.” Enter the Warren BackPack Program, which provides kidfriendly, nutritionally-balanced fare for local youth. The brainchild of local philanthropists Robert and Shannon Warren, the program came into fruition after the couple, whose Warren Foundation offers alternatives for at-risk youth, became aware of the hunger issues facing local children. Inspired by “Feeding America,” a national program that provides portable meals to youngsters, the Warrens launched their program from their own home.
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Today, through a joint effort with the local school board, the Warren BackPack Program is a thriving entity that now serves 11 Title-I schools in Sarasota County. Convenient, healthy food choices are made available to Warren BackPack Program recipients, who are provided with six meals in a convenient drawstring pack. Nutritionist Jill Collins, from All Faiths Food Bank, has created well-balanced menus for the program which include non-perishable staples such as instant oatmeal, cereal, granola bars, canned fruits and vegetables, and canned pasta and soups. Local food drives, frequently organized by students at area schools, have been highly successful in keeping the program stocked with supplies. Additional food is provided by individual donations, fresh fruit and vegetables as well as personal items such as toothpaste and toothbrushes are also distributed when supplies are available. While the Warren BackPack Program’s impact may be most appreciated by its youngest recipients and their families, the program has touched lives beyond those in
immediate need of assistance. When a parent of a Out Of Door Academy in Lakewood Ranch student heard about the program, he suggested that the students undertake packing duties as part of their community hours. The idea was a success. “Now we call it ‘kids feeding kids,’” notes Kaminer, who says that students in grades 2-12 from five area schools are currently participating in the process of packing backs and collecting food. “It’s a tremendous opportunity for local youth to learn about the need that exists in our community, and to experience pride in knowing that they are making a difference.” The Warren BackPack Program relies heavily upon the assistance of additional volunteers, who donate food and supplies, deliver packs to local schools and drop-off sites,
Program has identified a sustainable method of alleviating the hunger crisis facing local youth, the unfortunate reality is that the population in need continues to grow. “We do have children on the waiting list each year,” says Kaminer, who adds that the program is slated to expand into Manatee County in 2010. Despite the growing need, Kaminer remains optimistic that, through local grants and charities as well as donations from individuals and groups, the fight against hunger will continue. It doesn’t take much to make a difference: the cost of food for one child averages just over $4.00 per week; less than $200.00 will provide supplementary food for a child for an entire year. With better nutritional options, local youth will have increased opportunities to thrive. The Warren BackPack Program Julie Kaminer 941-228-5305 Warrenbackpack@gmail.com www.WarrenBackPackProgram.com
and provide financial assistance to the organization. The program recently partnered with the Boys & Girls Club of Sarasota, where Keystone Club members will volunteer their time and efforts throughout the year. One of the more inspiring elements of the Warren BackPack Program is its immediate results. The organization is highlighted in “Send Hunger Packing,” a touching documentary which was produced by the Outreach and Education Department at the Sarasota Film Festival and was featured at the 2010 Festival which is available for viewing on the Warren BackPack website. The film captures the heartwarming stories of recipients as well as volunteers, bringing the topic of childhood hunger to life. While the Warren BackPack
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BAR
CIGAR & BAR
CIGAR & BAR
Let’s Frame It!
Go Global...
gilded. Brighter frames work better in darker, Northern climates where there is less light to reflect.
up to 150 years into the future, according to some sources, Dubai realized that their economy would need to evolve in a different direction. It quickly reinforced its position as the trading hub for the UAE. Over 6,000 companies from120 countries now have manufacturing or distribution facilities at the Jebel Ali complex in Dubai, which encompasses a deepwater port and free trade zone. All goods for re-export or transshipment enjoy exemption from all taxes and duties.
Continued from page 12
Also in Sarasota, we need to protect our artwork from the sun. For prints on paper, we should use acid-free materials and ultraviolet filtering glass which reflects 97% of the UV light. The back of the artwork should be sealed to prevent moisture infiltration. It is also important not to hang valuable artwork in direct sunlight. With regard to matting for paper pieces, matts should be weighted slightly on the bottom to counteract the optical illusion of being top-heavy. This means the matt dimension on the bottom should be slightly larger than the dimensions on the top and sides. Traditional matting techniques use weighting in a subtle way. For contemporary pieces, matts can be oversize, even to three times the size of the artwork with massive weighting on the bottom. For contemporary and modern interiors, the frame should reflect the architecture and should be sleeker and without excessive ornamentation. The frame is still important for these pieces however, and the interest must be found in subtle detail, shape, and color. Many wonderful contemporary frame designs of today are based on the work of modernist artists such as Willem De Kooning and Franz Kline, from the Bauhaus era in the 20’s and 30’s through the 1960’s. Picture lights used over valuable artwork should have filters so as not to “burn” or damage the top portion of the painting. Period paintings should have a frame of an historically accurate period as well. However, there is one very famous artist who did not follow this rule and benefited greatly from it. Picasso! What Picasso did was use antique frames on his, at the time, very contemporary paintings. These antique frames added greatly to the value of his work because collectors could hang his paintings in their Old Masters collections and they looked great! The frames were all old and of an historical period so they all worked together. This gave him instant success. What a smart guy. So, I guess that means that some rules can be broken, but most of us aren’t Picasso, so I tried to learn a few. What a great way to spend the weekend. I learned so much, and hopefully will be able to help others with my involvement.
Continued from page 20
Today, Dubai’s economic wealth is derived from revenues from tourism, real estate, and financial services. In recent years, Dubai has attracted world attention through many innovative construction projects and sporting events, and its leadership has successfully combined their objectives for development of tourism and real estate. The Dubai government began the promotion in 1997 but realized that growth in their real estate market would be limited as long as they allowed foreign ownership only on a leasehold basis. In 2002, Dubai’s crown prince General Sheikh Mohammed bin Rashid Al Maktoom issued a decree that allowed foreigners to buy and own freehold property in selected areas of the city, which became known as New Dubai. This decree was followed by the announcement of The Palms – manmade palm-shaped islands that would offer luxury residences of all kinds to overseas owners. The rest, as they say, is history. Dubai underwent massive real estate development, attracting investment from all corners of the globe. Their high profile developments were magnets to celebrities, offering luxury residences, seen as trophy properties. Themed buildings and neighborhoods, such as Sports City, were successfully target marketed to investors around the globe and Dubai was seen as the place to be, be invested in, and be seen in. The large scale developments have also included some of the world’s tallest skyscrapers. Things have changed somewhat in recent years. Big projects have been delayed for technical, construction or financial reasons, and the market has experienced a downturn which many attribute to the global economic crisis. However, Dubai’s real estate market continues to move ahead and many see opportunities to invest for profit in the current climate. I started this article by saying that Dubai poses competition to the real estate market in Florida. Just as our economy had its roots in citrus and cattle and we made the move to tourism and real estate, so was Dubai’s economy built on pearls and fishing and shifted to tourism and real estate. Both real estate markets have suffered significant downturns, but are now starting to see signs of recovery.
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per p esr p s pee c c tt i viev s es Lessons You Can Learn From Watching Golf On TV By Jonathan Yarwood
Jonathan Yarwood is based at The Concession Golf Club. He was voted a top 20 teacher under 40 by Golf Digest magazine. He has coached many champions over the year including a US Open Champion, 2 US Amateur Champions, 2 US Girls Champs, 4 US number one juniors to name a few. He enjoys helping all players, from beginners to touring professionals.
I
t is easy to get blasé to golf on TV each week. But if you make a conscious effort to pay closer attention to the events unfolding, there are some great lessons to learn from what can be seen. Pre and post shot routine: All great players have a consistent pre shot routine. It is a bubble that allows them to go into auto-pilot when the pressure comes. It can help you in making your game more routine and automatic. Watch some of the things that they do, like the practice swing behind the ball. The pause and visualization as they stand behind the ball before they hit. Above all, their post shit routine is one of acceptance of the outcome of the shot and to move on to the next one. Try it, it can help at all levels. Create a routine that works for you, make it consistent and it is sure to help. Course management: All the great players on TV manage the course well and according to their games. There is no reason why you cannot do the same at whatever level of the game you play at. Watch how they plan the hole, they really make a plan for each hole and a really “present” to that hole and game plan. They work around how they are playing. For example, if they are driving it poorly they will hit the 3 wood more as Tiger does. So work around how you are playing and plan each hole better. It is the easiest way to shave your score!
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Photoraphy by Giovanni Lunardi Short game: Watch how good they are from 100 yards and in. Why not work on your wedges, chipping and putting rather than your swing? Not many people do, but the pros do. Watch their creativity and imagination, there is no reason why you cannot do the same. So watch the golf on Sunday afternoon with a couple less beers and more focus on what is going on, it can only help your game. Plus it is free!
[ Who says you can’t be all things to all people? [ Brandy Coffey is an expert in the local real estate market and one of the most dedicated and committed real estate brokers in the nation. No one knows real estate better. If your future requires counseling in the purchase or sale of real estate, we highly recommend you contact Brandy. Licensed Real Estate Broker FIVE STAR: Best in Client Satisfaction Award Accredited Buyer’s Representative Transnational Referral Certification Certified Residential Specialist Designee Certified International Property Specialist Certified Luxury Home Marketing Specialist Resort and Second-Home Property Specialist Certified Commercial Investment Member Designee Member, Institute for Luxury Home Marketing
BRANDY COFFEY, ABR, CIPS, RSPS, TRC, LICENSED REAL ESTATE BROKER
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