Kathy O'Donnell | Listing Book | 10x22 LB by REAL Marketing

DISCOVER A NEW LEVEL OF

REAL ESTATE EXCELLENCE Presented by

Kathy O'Donnell Your Certified Residential Specialist

KATHY O'DONNELL REALTOR ® • NVAR TOP PRODUCER CERTIFIED RESIDENTIAL SPECIALIST

703-338-7696 kathy@forsaleby kathy.com www.forsalebykathy.com

703.378.8810 LICENSED IN VIRGINIA

MEET K ATH Y O'DONNELL Kathy brings her knowledge and expertise to every client. With over 15 years as a senior corporate executive, she puts her in-depth experience in finance, sales, contract negotiations and customer service into the sale or purchase of your home. Strong integrity, high energy, and superior customer service are just some of the qualities she brings to her clients. As an active member of the community, she is deeply knowledgeable about the local real estate market with insight into the economic developments that impact your most important investment – your home. Each property is unique and requires an individual approach to properly recognize its full value. Kathy’s market knowledge and negotiating skills give you a unique advantage while helping you achieve your financial objectives. Kathy understands that buying or selling a home is not just a financial transaction; it is also an opportunity for you to achieve your dreams for you and your family. Her direct and open communications result in a transparent process for her clients that minimizes any confusion or personal disruption. Her commitment to impeccable service, combined with her innovative marketing services, provides her clients with a significant advantage. Kathy attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. She measures her achievements by the value she’s added and the difference she has made.

“HELPING YOU FULFILL YOUR R EA L ESTATE GOA LS A ND DR EA MS.”

FULL SERV ICE R EA L ESTATE When you hire Kathy O'Donnell, she will become your home’s premier:

M A R K ETING M A NAGER

CLOSING M A NAGER

•

Showcasing your property with the finest marketing

• •

timely manner •

Developing and implementing a customized

Facilitating answers, resolving any issues during

marketing plan

the closing process, and ensuring the process is

Determining the best price in line with

completed seamlessly

market forces •

Providing information to the buyer in a

CONCIERGE

Communicating regularly, so you stay informed

•

LI A ISON M A NAGER

Providing you with access to experts, including legal advisors, insurance experts, builders,

•

Introducing new buyers to your property

landscapers, interior designers, home stagers,

•

Pre-qualifying the buyers to avoid time wasters

painters, handymen, home inspectors, and

•

Providing you with timely updates on viewings

moving services

and feedback

NEGOTI ATOR •

Presenting and negotiating with potential buyers on your behalf

•

Advising you on the merits of each offer

•

Always keeping your best interests as first priority

DEDICATION & COMMITMENT W H AT K ATH Y'S CLIENTS A R E SAY ING "Kathy was the listing agent for the sale of our home. She

"My wife and I have bought and sold property quite a

was a real professional throughout the process. Kathy has

few times. We have worked with a number of top-notch

a background in finance that offers her clients a big

agents. Kathy O'Donnell tops the list of agents we

advantage as you work the sales process. She understands

have dealt with. Her advice is always spot on. She has

the market and works hard to maximize the value to her client.

an ability to make the entire process simple, no matter

She won't just list your house; she will work hard to SELL

whether you are the seller or buyer, and best of all, she

your house!"

stays on top of the entire process and makes it impossible

- Ron J.

for us to miss a critical due date in the sales cycle. I highly recommend her."

"Kathy was simply amazing every step of the way. Her care

-Sean A.

and expertise throughout the entire selling process were the best we've ever experienced. She took the stress out

"Kathy was great to work with from the listing of our house

of everything—which was exactly what we needed for our

right up to the closing. Her advice was honest, accurate,

family, and we got above the asking price for our home!"

and always appreciated. If you want someone who really

- Mickey M.

cares about selling your house and will do what it takes to get it done, you won't go wrong with Kathy O'Donnell." - Rich F.

KATHY O'DONNELL & SA MSON PROPERTIES "LET SA MSON PROPERTIES SELL YOUR NEX T HOME." Samson Properties has been operating as the most agent-friendly company in the industry since 1986. They are an independently owned real estate brokerage that began with the vision of disrupting the outdated models of the real estate industry. Headquartered in Chantilly, Virginia, Samson Properties is an innovative brokerage that allows agents to be their own brand. Providing agents with the latest technology, the right tools to understand market trends, and the ability to communicate quickly and through multiple platforms gives their agents the leading edge to be successful. The Samson team supports agents in their greatest goal, helping clients fulfill their real estate goals at the highest level.

20 TH

21 ST

23 R D

NORTH VA

IN THE NATION

MARKET SHARE

SALES VOLUME

TRANSACTIONS

*BrightMLS

*Rismedia

*RealTrends 500 2022

MY PROV EN STR ATEGY The selling process is a combination of excitement, stress, and new experiences, whether you are a seasoned or first-time seller or this is your primary home, vacation, or investment property. Selling your home is a decision people rarely make on a regular basis. There are several moving parts and points to consider, which is why it is important to have a trusted professional consulting you at each step of the way.

Listing Agreement Signed

Gather Essential Data

Determine the Value of Your Home

Create a Marketing Plan and Execute

Coordinate Showings and Open House

Remove Contingencies

Ratify Contract

Present Offers and Negotiate

Settlement

Communicate Feedback

DETERMINING THE VALUE OF YOUR HOME

THE OBJECTI V E Our mutual objective is to sell your home:

› For the highest possible price › In the shortest amount of time › With the most favorable terms

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Demand sets the price. Fair Market Value will be determined by comparing your property with similar properties that have sold in the immediate area. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to maximize the true value of your home

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE

M A R K ETING FOR M A X IMUM EX POSUR E Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will: •

Prepare for the “Window of Opportunity”

•

Leverage the attributes of your location

•

Prepare and present your home ready for sale

•

Highlight your home’s features through

•

home’s perception of value •

Showcase your home to the market through

•

Maximize your home’s web exposure

•

Prepare your home so that it is always ready to be shown to potential buyers

professional and strategic marketing •

•

Maximize the exposure of your home through

Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value

our extensive network •

Promote your home locally, nationally, and internationally

professional photography •

Cooperate and communicate to maintain your

and potential for negotiation

Leverage the brokerage’s reputation and recognition

•

Finalize your sale

•

Find your next dream home

THE W INDOW OF OPPORTUNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to further increase exposure.

M A K ING THE MOST OF INITI A L INTER EST

M A R K ETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding you location’s positives and negatives is important when marketing your home. Misconceptions and preconceptions can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight. Knowing the area and its amenities, proximity, and nuances greatly helps in marketing your home.

PR EPA R E TO PR ESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONA L PHOTOGR A PH Y Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine – both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines and shot in its best natural light, will speak volumes to the viewer before and after the home is visited.

PROFESSIONA L & STR ATEGIC M A R K ETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

YA R D SIGNS A ND DIR ECTIONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC A ND PR I VATE SHOW INGS Broker Opens and Open Houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

CRS DESIGNATION A ND MEMBERSHIP

W EB EX POSUR E

Certified Residential Specialists have completed advanced

first step in the home buying process. This

professional

training

professional

achievement

and

95% of buyers look at homes online as their

demonstrated

outstanding

trend will only increase over time. Placing

real

estate.

your home online allows the home’s exposure

Knowledge, expertise, and access to a unique and targeted

locally, nationally, and internationally, whether

network is second to none.

on a computer, tablet, or cell phone.

residential

NET WOR K ING A ND R EFER R A LS Real estate agents have a large database at their disposal, agents.

particularly Referrals

are

their

networks

especially

with

important

other in

the

luxury market, as you will want to work with a well-

"Kathy did a fantastic job for us. From pre-market guidance on staging our house, outstanding marketing plan, pictures, brochures, and a very creative drone video, all allowed us to receive multiple offers prior to the house going on the market. The offer we accepted was over our asking price with the terms and conditions we needed. She is very professional and a pleasure to work with." - Mac C.

respected agent with an extensive network of contacts.

HOME STAGING According to The National Associate of REALTORS®, 82% of buyers’ agents say that staging makes it easier for buyers to visualize the property as their future home. Staging the living room was found to be very important for buyers (46%), followed by staging the primary bedroom (43%) and staging the kitchen (35%).

V IRTUA L TOURS A ND ONLINE V IDEO M A R K ETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

PROFESSIONA L PR INTING & DIR ECT M A IL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase or within proximity to their present home.

A PL ATFOR M FOR 24/7 W EB EX POSUR E With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure.

As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.

SHOW ING THE HOME Your home needs to be “show ready” at all times, which can be difficult to balance if you are still living in the home.

However, we must ensure preparations are done up front — unnecessary items removed, space created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a licensed agent will be present to ensure that the features and nuances are showcased and explained to maximize the perception of value.

M A R K ET A NA LYSIS

The market analysis report is compiled from a system that tracks your showings, all REALTOR ® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized—whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

FINA LIZING THE SA LE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all of its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

FINDING YOUR NEXT DREAM HOME

LOCATING THE R IGHT PROPERT Y If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.

EXCLUSI V E LU X URY NET WOR K S

STR ATEGIC ONLINE SEA RCH TECHNOLOGY

INSIDE LOCA L K NOW LEDGE & CONNECTIONS

SUPER IOR PROSPECTING CA PA BILITIES

DEFINING YOUR GOA LS & OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

•

Where are you thinking of moving — local or out of state?

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Do you have a budget?

•

What do you and your family need from your next home?

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Are you looking for a turnkey or renovation property?

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What are your essential requirements during our search?

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Are there any financial considerations?

•

When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.

MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to accessing a variety of technologies, a wide network of area agents, and insight into homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I promise to treat you with respect and compassion and to listen to you and your situation so that I customize the experience to you. I promise to always keep your best interests in the forefront of my mind and to apply my passion for this industry to see you succeed with your goals.

TH A NK YOU I’d like to thank you for giving me the opportunity to present this preview of the real estate services I can offer you and your property.

I would be honored to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions – you’ll be glad you did.

-Kathy O'Donnell

703.338.7696 • kathy@forsalebykathy.com