Discover a new level of
MARKETING EXCELLENCE PRESENTED BY KEVIN MCDONALD Your Certified Home Marketing Specialist
A Preview Of
KEVIN MCDONALD Your Certified Luxury Home Marketing Specialist
KEVIN MCDONALD REALTOR®
214.972.5960 mcdonald.m.kevin@gmail.com www.kevinsellsdallas.com
Let’s socialize:
5931 Greenville Avenue #226 Dallas, Texas 75206
MEET KE VIN MCDONALD A highly established agent known for his unmatched devotion to clients and commitment towards a proactive presence in the community, Kevin's success is based on his powerful negotiation style, client-agent relationship, and exclusive network filled with high-net-worth leaders. Kevin utilizes the latest real estate technologies, housing market research, and business strategies to exceed your expectations. More importantly, he listens, and that means he find solutions that are tailored to you. Kevin specializes in residential sales, new developments, and investors. Kevin's extensive knowledge of DFW, along with his ability to put himself in his client's shoes, makes him an effective and capable agent. He is adaptive and receptive to his clients and his ability to learn the unique needs of individuals makes him one of the most efficient real estate agents in the DFW metroplex He was born and raised in Tennessee and earned a BA in Psychology from the University of Tennessee, Knoxville. That enables him to offer clients a thoughtfully considered approach to the often challenging process of finding a new home. Kevin moved to Dallas in 2008 during the financial recession and started a career in the field of real estate. Tough times calls for tough agents! Several clients feel like working with Kevin is like working with a friend that is going to give you honest feedback. Real estate has been a family business since Kevin was little - he knows the ins and outs.
F U L L- S E R V I C E R E A L E S TAT E When you hire Kevin McDonald, he will become your home’s premier specialist as:
Marketing Manager
Closing Manager
Showcasing your property with the finest marketing Developing and implementing a customized marketing plan • Researching and developing an appropriate pricing strategy that meet your goals • Communicating regularly, so you stay informed
• • •
Providing information to the buyer in a timely manner Accepting only certified bank drafts Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
• •
Negotiator
Concierge
• Presenting and negotiating with potential buyers or their agents on your behalf • Advising you on the merits of each offer • Keeping your best interests as first priority
• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
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W H AT A R E P E O P L E S AY I N G ABOUT KE VIN MCDONALD? From record sales to success stories, Kevin has stellar testimonials and his clients are always happy. Your referral is a huge compliment!
"We are so happy that we hired
"Kevin was excellent! He was very
"Such a great experience working
Kevin! He was knowledgeable about
personable,
and
with Kevin! He was very honest during
the market, responsive, and worked
knowledgeable. We lived out of town
the process (didn’t sell a dream),
so hard for us! Our buyers had tons
and were interested in buying a home
calm, and knowledgeable about the
of questions and requests, but Kevin
in the DFW area. It was amazing
market. He was there every step of
handled them all seamlessly and
having someone trustworthy assist in
the way, pre-planning, searching,
made the entire process a piece of
making one of the biggest purchases
buying, and even during closing!
cake for us. From negotiations
we’d ever make ….and do so remotely.
He is the type of Realtor that
to
walkthrough,
What I appreciated most was
truly wants you to win… not
Kevin was a true professional
his diligence in ensuring we had
only does he make sure you get the
and treated us like we were his
a smooth closing. We couldn’t be
house you desire, but he makes sure
only clients. He made a stressful
happier with our new home!"
he gets you the best deal so that you
our
final
professional,
situation not stressful—that’s just
can maintain!"
the level of service he provided."
-Crystal B. -Ashley C. 7
-Sharice F.
U N I T E D R E A L E S TAT E DALL AS United Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry.
Providing the latest training, marketing, and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for agents to sell real estate and for brokers to leverage a complete system to better grow a successful, thriving real estate brokerage.
Named as a “frontrunner” in the real estate industry in the 2013 Swanepoel TRENDS Report, United Real Estate has more than 30 offices and over 1,800 agents. Through a worldwide franchise solution, United Real Estate continues to rapidly expand.
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U N I T E D R E A L E S TAT E DALL AS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.
United Real Estate Dallas is committed to supporting Kevin McDonald and his clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
Our Philosophy United Real Estate is part of the largest fully integrated network of real estate and auction professionals in the nation. The company has been an innovator in real estate marketing since 1925. Their management team knows the needs of agents in urban and metropolitan markets. They address those needs by providing powerful marketing programs along with technology-based services that are unique to the industry.
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LOC A L COMMUNIT Y SUPPORT Driven by an unwavering commitment to giving back, a pillar of United’s core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world’s leading autism science and advocacy organization, as United’s charity of choice.
Autism Speaks Autism Speaks is dedicated to promoting solutions across the spectrum and throughout the lifespan for the needs of individuals with autism and their families through advocacy and support, increasing understanding and acceptance of people with autism spectrum disorder, and advancing research into causes and better interventions for autism spectrum disorder and related conditions. Autism Speaks enhances lives today and is accelerating a spectrum of solutions for tomorrow. Autism Speaks was founded in February 2005 by Bob and Suzanne Wright, grandparents of a child with autism. Building upon the legacy of three leading autism organizations, Autism Speaks has made extraordinary advancements in the autism community. Chief among these is increased global awareness of autism, better understanding of the breadth of the autism spectrum, and advocacy to increase research and access to care and support. Today, Autism Speaks is dedicated to advancing research into causes and better treatments for autism spectrum disorders and related conditions both through direct funding and collaboration, increasing understanding and acceptance of autism spectrum disorders, and working toward solutions for the needs of individuals with autism and their families across the spectrum and lifespan through advocacy and support. 10
INSTITUTE FOR LUXURY HOME MARKETING The Institute for Luxury Home Marketing is fully endorsed by United Real Estate Dallas; their professional luxury real estate agents are encouraged to acquire their designation and become lifetime members.
The Institute exists to provide resources, training, and guidance to their members. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.
The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, added recognition is awarded for members of the Multi-Million Dollar Guild. Kevin is a proud member of The Institute for Luxury Home Marketing.
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Determining the Value
OF YOUR HOME
THE OBJECTIVE My objective is to sell your home:
› For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.
Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to target the right buyers, which is the key to maximizing the true value of your home.
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A Focus on Your Home
LUXURY MARKETING For a New Level of Excellence
LUXURY M ARKE TING FOR MA XIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will: •
Prepare for the “Window of Opportunity”
•
Leverage the attributes of your location
•
Prepare and present your home ready for sale
•
Highlight your home’s features through professional photography
•
Showcase your home to the market through professional and strategic marketing
•
Maximize the exposure of your home through our extensive network
•
Leverage the brokerage’s reputation and recognition
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•
Cooperate and communicate to maintain your home’s perception of value
•
Promote your home locally, nationally, and internationally
•
Maximize your home’s web exposure
•
Prepare your home so that it is always ready to be shown to potential buyers
•
Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation
•
Finalize your sale
•
Find your next dream home
THE WINDOW OF OPPORTUNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to further increase exposure.
Making the Most of Initial Interest
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MARKETING Y O U R L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are
Location, Location, Location In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.
Understanding your location’s positives and negatives is important when determining the price and marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight!
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PR EPA R E TO PR E S EN T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
Professional Photography Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.
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G R E AT M A R K E T I N G SELLS HOMES Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan.
Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.
Yard signs and Directional Signage The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
Public and Private Showings Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
Luxury Advertising
Web Exposure
For luxury homes, local advertising is not sufficient
95% of buyers look at homes online as their
— these unique homes need exposure to the elite
first step in the home buying process. This
and discerning. I will showcase your home to these
trend will only increase over time. Placing your
affluent buyers through publications such as The Wall
home online allows the home’s exposure to
Street Journal, Unique Homes, DuPont Registry, and the
be seen locally, nationally, and internationally,
James Edition.
whether on a computer, tablet, or cell phone.
Networking and Referrals Real estate agents have a large database at their
Virtual Tours and Online Video Marketing
disposal, particularly their networks with other
Creating a digital experience and footprint is an
agents. Referrals are especially important in the
integral part of advertising in the 21st century.
luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
CLHMS Designation And Membership Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.
PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.
Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
A P L AT F O R M F O R 24 / 7 WEB E XPOSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.
M Y P R O V E N S T R AT E G Y The selling process is a combination of excitement, stress, and new experiences, whether you are a seasoned or first-time seller or this is your primary home, vacation, or investment property.
Selling your home is a decision people rarely make on a regular basis. There are several moving parts and points to consider, which is why it is important to have a trusted professional consulting you at each step of the way.
Seller Start Here
Define Your Goals
Select a REALTOR®
Price Your Property
Prepare Your Home
Market Your Home
Close the Deal
Remove Contingencies
Negotiate an Offer
Ask For Feedback
Show Your Home
Turn Over The Home!
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SHOWING THE HOME Your home needs to be “show ready” at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a licensed agent will be present to ensure that the features and nuances are showcased and explained to maximize the perception of value.
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M A R K E T A N A LY S I S The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
Selling your home is important, therefore it is equally important to ensure that its sale potential is maximized— whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all of its moving parts.
Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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R E S U LT S SOLD IN 8 DAY S
2314 Sunset Ridge Circle OFF E R E D AT $1,475,000
31 5 8 Sa nct ua ry Dri v e OFFER ED AT $1, 495, 000
2943 Sonterra Drive OFF ER ED AT $ 7 8 9 , 0 0 0
Beds: 6 | Baths: 6.5+ Sq. Ft.: 7,608 | Acres: 1
Beds: 5 | Baths: 3.5 Sq. Ft.: 4,927 | Acres: 1.07
Beds: 4 | Baths: 3.5 Sq. Ft.: 3,345 | Acres: 2.11
9104 Shore Crest Drive O F F E R E D AT $739,900
1819 Magic Valley Lane OFFER ED AT $749, 900
2406 Summer Brook Court OFF ER ED AT $ 7 2 9 , 9 0 0
Beds: 4 | Baths: 3.0 Sq. Ft.: 3,747 | Acres: 0.63
Beds: 4 | Baths: 4.0 Sq. Ft.: 3,893 | Acres: 0.97
Beds: 4 | Baths: 3.5+ Sq. Ft.: 4,107 | Acres: 0.61
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$741,518
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TOTA L SALES
AVERAGE SOLD PRICE
AVERAGE DOM
BY KE VI N I N 2 0 2 2
FO R K E V IN ’S LIS T IN G S
FOR KEVIN’S L ISTING S
Other Agents: 2 Sales Average
Highest Sold - $1,500,000 Lowest Sold - $465,000
Other Agents: 34 Days Average
Data based on listings from NTREIS MLS from January 1st, 2022 to December 31st, 2022. Information deemed accurate but not guaranteed.
Discover a New Level of
LUXURY MARKETING to Find Your Next Home
MARKETING FOR YOUR NE X T HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
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SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOA L S AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
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Where are you thinking of moving — local or out of state?
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Do you have a budget?
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What do you and your family need from your next home?
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Are you looking for a turnkey or renovation property?
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What are your essential requirements during our search?
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Are there any financial considerations?
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When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.
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L O C AT I N G T H E RIGHT PROPERT Y When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
I promise to treat you with respect and compassion and to listen to you and your situation so that I customize the experience to you. I promise to always keep your best interests in the forefront of my mind and apply my passion for this industry to see you succeed with your goals.
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TH A NK YOU
I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be honored to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions—you’ll be glad you did.
-Kevin McDonald
KEVIN MCDONALD
214.972.5960 mcdonald.m.kevin@gmail.com www.kevinsellsdallas.com
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