Relkoff Listing Presentation

RealResidentialManifesto

At Real Residential, we believe every person deserves honesty

For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own

The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you

Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true

Honesty means being real And we promise to be real with you

16375 NE 44th Ct

PREPARED FOR: BRIAN & KAREN RELKOFF

Table of Contents

Your Real Team

Brad Cahill

Partner | Founder

In King County

With over 22 years of experience, Brad has consistently ranks as one of the top brokers in the entire industry He was a co-founder of NWG Real Estate in 2007 and the #1 producer for 11 consecutive years Brad's passion for client service inspired him to pioneer the “Client Care” program at NWG, which offers access to coordination of all home related needs to clients beyond the transaction In 2017, Compass Real Estate chose NWG as their primary launch partner, which was a testament to their success in the industry as well as universal respect from their industry peers and business leaders in the community

Brad’s business is relationship-focused, with the vast majority of his clients coming from personal referrals He believes in adding value to others first and placing his clients' best interests above all else, even if that results in advising against purchasing or selling a home Brad is proud of the collaborative culture he has fostered in the industry, and he believes that clients benefit most from a team of brokers matched for expertise, specialization, and personality fit

In his personal time, Brad enjoys spending time with his family and coaching his children's activities. He is also an avid sports fan and proud supporter University of Washington athletics.

In King County

Will was born and raised in Bellevue as a fourth generation Cahill Coming from a family of established real estate professionals, Will brings invaluable local and industry knowledge to the forefront. Relationships are the core to Will’s business and he understands the nuances to each relationship, both personally and professionally, leading him to sustainably grow his career Will is a critical thinker, creative problem-solver and passionate entrepreneur Working in client-facing roles in both start-up environments and Fortune 500 companies, one personal theme has been consistent throughout: Trust

Will’s emphasis on design has led him to the exclusive representation team of one of the premier Luxury Home Builders in the area with an expanding role on design from early stages of development. His local knowledge, high benchmark for success, and creative interests ensure that an experience as personal as finding your home is a positive one, from start to finish

University of Washington Graduate Foster School of Business

Sales Certificate

#1 Team

In King County

Ava Lang

Executive Client Manager

Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer. She graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution Ava is ecstatic to begin her new chapter at Real Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients. In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs As well as enjoying all things involving sun, food, family and friends!

University of Washington

Graduate

Foster School of Business

Degree

#1 Team

In King County

Bear Hansen

Executive Client Manager

Bear graduated from the University of Washington’s Foster School of Business in Seattle with his Bachelor’s degree in Marketing After graduating he wanted to take a job that was client focused and where he could make a noticeable impact Bear has enjoyed working in the real estate industry as it allows him to use his talents as a communicator and marketer His attention to detail helps him carry out his role as an Executive Client Manager for some of the top brokers at Real Residential Bear takes pride in delivering results in a timely manner and offering quick and efficient support. His character of integrity in both his work and personal life sets him apart

THE HISTORY OF

2007

NWG is founded in Downtown Seattle

NWG expands to Bellevue/Eastside

NWG becomes top independent brokerage in WA with over $500 million sold annually

2018

NWG joins Compass as the Founding Team

NWG is ranked top team in WA and #4 Nationally in WSJ

2022

Real Residential is founded and launched by the original NWG team

Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume

The Real Duty of Care

Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients

We promise to elevate our client over any self-interest

We promise to advise and educate

We promise to treat our clients’ home as though it were our own

We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home

We promise that any request from our client will be answered honestly and timely

We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration

We promise to be REAL

Why Real Residential?

Real Advisory Board

At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market Your talent behind the scenes!

JANE PARK

SEAN MEEKER

SAM HOLLOWAY JON JONES

DOUG EISNER

MARK CANLIS

NEAL ZEAVY EMILY WHITE

TODD MELDAHL

FORMER COO SNAPCHAT / CEO ANTHOS CAPITAL

FOUNDER AMAZON FULFILLMENT / KBC ADVISORS

OWNER, CANLIS RESTAURANT

CEO CALIDA GROUP VICE PRESIDENT, PIMCO

Marketing Your Home

The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.

Pre-listing value add services

Photography Website and Video

Social

Print Advertise

Marketing Collateral

Pre-listing Value add Services

Electrician Painter Landscape

Handyman

Carpet cleaning

Staging

Power washing

House cleaning

Inspections

Plumber

Professional Photography

We partner with the premier photographers in the PNW

Curated Custom Marketing Collateral

We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors

Print Advertising

We advertise in top local magazines:

Luxury Home

GREET

Windermere Laurelhurst

WAC

Real Producers

Presentation of your Home

At Real Residential, we take pride in our high standards that we refer to as Real Standards

We firmly believe that it is essential for every property listing to showcase an exceptional level of quality and sophistication, setting it apart from the rest of the real estate industry

As a seller, we understand that every interaction with our team, including the listing and marketing process, reflects upon you and your property That's why we prioritize every aspect of your listing, from stunning visuals to expertly crafted descriptions, ensuring that your property receives the recognition and attention it deserves Our commitment to excellence is reflected in every touchpoint of our service, providing you with the confidence and assurance that you have chosen the right team to sell your property

Real Standards

Professionally printed marketing collateral

Framed feature sheet of top ten features of the home

Framed feature sheet Improvements during ownership sheet (if applicable)

Keybox wrap with Real branding

Standup flyer with QR code

Real Residential welcome mat for vacant listings

Soap and tray with disposable Real towels

Communication

The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved

We use three different streams of communication:

Weekly Updates

Group text threads

Phone calls

Weekly home check-ins

Weekly Updates

Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them

Vendor Concierge

With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.

Vendor Partnership

Real Benefits

Exclusive clients to Real receive 10% savings

Scheduling priority

6 week initial staging period

Prorated rental options

Complimentary deferred payment option (90 days)

Complimentary Pre-Listing Consultation ($500 value)

Virtual staging available

$3,565,000

$3,525,000

$3,700,000

Bridle Trails

Bridle Trails

Bridle Trails

$3,898,000

Bridle Trails

$5,000,000

Specific Strategies

Preparation

Landscape clean-up

Daytime or twilight photography

Professional painting (where necessary)

Professional carpet cleaning

Service HVAC if it has not been in the last 6 months

Provide any documentation of any inspections you may have done when you purchased

Assistance in aspects relating to advisory on junk removal, estate sale, staging, etc

Marketing strategies

Mail to closest 200 homes (advocacy)

Mail to logical move-up buyers

Boosted social media targeted ads

Reverse prospect email to larger Broker database

Provide mapping of proximity to nearby amenities

Estimated Marketing Timeline

June 3-10

June 11

June 12

June 13-14

June 17-18

June 19

June 19

June 19

June 20

June 23

June 19-26

TBD

Pre-listing preparations

Staging

Twilight/Daytime and aerial photography (Clarity NW)

Website and marketing design (In-house marketing)

Potential private viewings

Live on the multiple listing services

Luxury mailing to 200 homes announcing your listing

Email campaign to luxury agents and advocates

Broker Open House

Public Open House

Initial social media launch

Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal

Results Oriented Compensation

Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform

Fee Proposal

Listing Office Compensation:

25% of sales price

Real Residential to credit $7,500 at closing for pre-listing preparations

Buyer’s Office Compensation:

25% of sales price

Listing Commission Inclusions

All marketing collateral, print & digital advertising, and signage costs

Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc

Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transitionsupport,etc

Testimonials

We first used Brad in 2014 when we bought our first home First time home buying can be a daunting journey, but Brad made it a seamless process He professionally explained the market conditions, the buying processes, and helped us find a house we loved and lived in for six years We never felt pressured by Brad to stretch our budget or put an offer on a house that wasn’t good value We were close to putting an offer on one house, but Brad advised against it as he thought we would be overpaying Brad could have advised us to buy, and got his commission sooner, but he truly put our, his clients’, best interest at the forefront That, honestly, is the best thing you can look for in an agent

Given an out of state move for work, we then sold our first home with Brad, and his brother Will, during the thick of the 2020 Covid pandemic Brad and Will managed the difficult Covid environment exceptionally, and we sold the house at a great price and return on our investment We moved back to the area and rented for two years before calling again on Brad and Will to help us with our second home purchase in 2022 We were very set on a specific home location, an area with great demand and quick sales We lost out on a couple offers, which was frustrating at the time, but Brad and Will helped us diligently stay the course After about six months of looking in earnest, Brad and Will helped us secure the house of our dreams that I know our growing family will happily live in for years

I don’t rave about service providers often, but I do for the ones that rightfully deserve it Brad and Will Cahill earned and deserve the praise We won’t be need to sell/buy anytime soon, although Brad and Will have us as clients for life They didn’t steer us wrong on our first home purchase, first home sale, and second home purchase, and I guarantee they won’t steer you wrong either You will be in good hands with them

- Mary Kate & Lew

We really enjoyed working with Brad, Will and the team This is the third time we have worked with this amazing team Their professionalism, communication and tactical approach are unmatched

They were always attentive listeners and very considerate of any concerns we had along the way, no matter how small They took action when needed and we always felt that our best interests were their top priority They remain patient and strategic to ensure you find the home you're looking for at the right value

We highly recommend working with Brad and Will!

- Mark & Serena

Me and my wife were so impressed with how Brad, Will and their team made our home sale successful Everything was advanced and well organized preparation in a strategic and timely manner

No matter how bad the house market goes, the team helps their client with beating other competing sellers because the team decides the right price based on fast moving market condition and more importantly the team helps their client with preparing the house for listing on market by providing all sources and keep tracking the preparing stages for which the team sets timelines for the client to follow

The most important point is their ability to read the mind of potential buyers to accept the best offer among interested parties

I strongly believe Brad, Will and the team are the best real estate professionals who will bring success to any house market condition

- James & Rachel