RealResidentialManifesto
At Real Residential, we believe every person deserves honesty
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true
Honesty means being real And we promise to be real with you
4511 49th Ave NE
PREPARED FOR: BO & SOPHIE VAZEEN
Your Real Team
Brad Cahill
Partner | Founder
In King County
With over 22 years of experience, Brad has consistently ranks as one of the top brokers in the entire industry He was a co-founder of NWG Real Estate in 2007 and the #1 producer for 11 consecutive years Brad's passion for client service inspired him to pioneer the “Client Care” program at NWG, which offers access to coordination of all home related needs to clients beyond the transaction In 2017, Compass Real Estate chose NWG as their primary launch partner, which was a testament to their success in the industry as well as universal respect from their industry peers and business leaders in the community
Brad’s business is relationship-focused, with the vast majority of his clients coming from personal referrals. He believes in adding value to others first and placing his clients' best interests above all else, even if that results in advising against purchasing or selling a home. Brad is proud of the collaborative culture he has fostered in the industry, and he believes that clients benefit most from a team of brokers matched for expertise, specialization, and personality fit
In his personal time, Brad enjoys spending time with his family and coaching his children's activities He is also an avid sports fan and proud supporter University of Washington athletics
In
King County
Tory Frol
Broker
Tory is native to the Pacific Northwest After a 14-year career in Seattle’s legal community, Tory understands the demands of working professionals and how service providers can facilitate creating opportunities for their clients. As your trusted advisor, Tory will utilize her strong relationships within the real estate community to gain access to information, deep understanding of contracts in creating offer strategies and consistent ability to uncover what motivates the other parties to achieve your winning outcome
With Tory, you can expect a focused, engaging, personalized and efficient experience in purchasing or listing your home She prides herself in taking on burdens on behalf of her clients, such as scheduling and managing the painters, contractors, electricians and cleaners needed to prepare a home to be listed or proactively seeking answers to potential questions before those questions have crossed the client’s mind. Creating efficiencies and taking on the stresses of buying or selling a home for her clients is the hallmark of Tory’s practice, and her support continues well beyond the end of a transaction
UW Graduate
Certificate
#1 Team
In King County
Ava Lang
Executive Client Manager
Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer. In 2023, she graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution Ava is ecstatic to begin her new chapter at Real Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients. In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs As well as enjoying all things involving sun, food, family and friends!
The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region
THE HISTORY OF
2007
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
NWG becomes top independent brokerage in WA with over $500 million sold annually
2018
NWG joins Compass as the Founding Team
NWG is ranked top team in WA and #4 Nationally in WSJ
2022
Real Residential is founded and launched by the original NWG team
Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume
The Real Duty of Care
Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
Why Real Residential?
The Real Difference
Your residential real estate needs are not taken lightly at Real Residential Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors
Below are important examples of functionary brokerage services vs the fiduciary approach you receive with Real Residential
Real Advisory Board
At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market Your talent behind the scenes!
JANE PARK
SEAN MEEKER
SAM HOLLOWAY JON JONES
DOUG EISNER
MARK CANLIS
NEAL ZEAVY EMILY WHITE
TODD MELDAHL
FORMER COO SNAPCHAT / CEO ANTHOS CAPITAL
FOUNDER AMAZON FULFILLMENT / KBC ADVISORS
OWNER, CANLIS RESTAURANT
CEO CALIDA GROUP VICE PRESIDENT, PIMCO
Marketing Your Home
The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.
Pre-listing value add services
Photography Website and Video
Social
Print Advertise
Marketing Collateral
Pre-listing Value add Services
Electrician Painter Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
Professional Photography
We
Curated Custom Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors
Print Advertising
We advertise in top local magazines:
Luxury Home
GREET
Windermere Laurelhurst
WAC
Real Producers
Presentation of your Home
At Real Residential, we take pride in our high standards that we refer to as Real Standards
We firmly believe that it is essential for every property listing to showcase an exceptional level of quality and sophistication, setting it apart from the rest of the real estate industry
As a seller, we understand that every interaction with our team, including the listing and marketing process, reflects upon you and your property That's why we prioritize every aspect of your listing, from stunning visuals to expertly crafted descriptions, ensuring that your property receives the recognition and attention it deserves Our commitment to excellence is reflected in every touchpoint of our service, providing you with the confidence and assurance that you have chosen the right team to sell your property
Real Standards
Professionally printed marketing collateral
Framed feature sheet of top ten features of the home
Framed feature sheet Improvements during ownership sheet (if applicable)
Keybox wrap with Real branding
Standup flyer with QR code
Real Residential welcome mat for vacant listings
Soap and tray with disposable Real towels
Communication
The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly home check-ins
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
Vendor Concierge
With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.
Vendor Partnership
Real Benefits
Exclusive clients to Real receive 10% savings
Scheduling priority
6 week initial staging period
Prorated rental options
Complimentary deferred payment option (90 days)
Complimentary Pre-Listing Consultation ($500 value)
Virtual staging available
$2,400,000
$7,445,000
Laurelhurst
Laurelhurst
$2,630,000 $1,307,100
Laurelhurst
Laurelhurst
$2,275,000
$2,400,000
Laurelhurst
Laurelhurst
$3,100,000
$1,920,000
Laurelhurst
Laurelhurst
$2,050,000
$3,400,000
Laurelhurst
Laurelhurst
Laurelhurst
Laurelhurst
Laurelhurst
Laurelhurst
Laurelhurst
Laurelhurst $5,100,000 $1,210,000
$1,805,000 $1,905,000
Laurelhurst
Laurelhurst
$1,960,000 $2,600,000
Laurelhurst
Laurelhurst
Laurelhurst
Laurelhurst
Specific Strategies
Preparation
Exterior painting where applicable (if necessary)
Limb up overhanging trees
Exterior perimeter removal of debris
Interior carpet stairs replaced
Remove office desk and accessories from main level guest bedroom
Remove shoe rack upon entry
Remove turquoise bench from living room entry
Children activities and toys in kitchen area to be removed/relocated to lower level and/or storage prior to all off market showings
Miscellaneous handyman repairs
Provide any documentation of oil tank removal, if applicable
Provide any documentation of sewer work or scope, if applicable
Pre-inspect the home with Inspection Services NW to provide to prospective Buyers
Drone and daytime/twilight photography
Marketing strategies
Mail to closest 200 homes (advocacy)
Boosted social media targeted ads
Reverse prospect email to larger Broker database
Neighborhood video to provide to relocation Buyers
Provide mapping of proximity to nearby amenities
Featured in REALM
Leverage YPO, WAC 101 board, UW boards, and Global Real Estate Network
Results Oriented Compensation
Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
Fee Proposal
Off Market Sale
25% SOC
25% Listing Compensation + $10,000 seller credit at closing
On Market Sale
25% SOC
25% Listing Compensation + $7,500 seller credit at closing
Purchase
Provided 25% SOC, Real to contribute $10,000 at closing for buyer's allowable closing costs
Total Projected Savings: $17,500 - $20,000
Listing Commission Inclusions
All marketing collateral, print & digital advertising, and signage costs
Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transitionsupport,etc
Testimonials
Brad and his team were a joy to work with throughout our multi-year search for the perfect home for our family. Brad provided thoughtful, patient guidance as we considered home after home in three different neighborhoods. When we were ready to put in an offer, their strategic advice helped us to stay sane, act quickly and ultimately win out in a competitive environment. Equally as important, although the market softened as we were getting ready to put our existing house on the market, they helped us to put our best foot forward and get our house sold at the right value. At every step, Brad was in tune with both our financial and emotional needs, helping us find the right balance and highly responsive to our calls. He made the logistics of buying and selling so easy – coordinating multiple vendors and taking care of all the many details leading up to putting our house on the market. Brad’s team made the stressful process of buying and selling our homes much calmer, faster, and easier than I could have imagined. (We were also introduced to a great roster of painters, handymen and other helpers – several of whom we ’ ve called on separately post-close).
- Jane Park
In working with Brad and Tory we felt they were truly invested in our family and our success At no point did we feel like just another transaction And since closing, we ’ ve recommended their team to multiple friends and colleagues, whether they were just exploring their next move, or actively house-hunting We’re thankful we had the opportunity to work with this team, and would absolutely recommend them to anyone looking for a team to work with on their next transactions
- Heather & Ronan O’mahony
From the first moment I talked with Brad, I knew that he understood our unique home and our personal situation and needs, and that he would work with us in a flexible way He, Tory and Ava were very helpful and encouraging as we got the home ready to sell, and were very thoughtful and thorough in our discussions around pricing and marketing What really stood out to me was their help in negotiating with the buyers I did not realize how much value they could bring to that part of the process I talked with other brokers, but I liked Brad and Tory's professional and low-key approach I highly recommend them
- Dick Moxon
From start to finish, Brad and this team were extremely helpful and professional at each step of the process. We felt confident that they had our best interests in mind and took great care to negotiate the best deal possible. This was our 4th time working with their team and we'll continue to use them moving forward.
- Dave & Caitlin Yusen
Thank you so much for providing such exceptional service during our recent move to the Seattle areaYour thorough and professional approach allowed our family to enjoy the home search process, knowing that we could rely on your firm for excellent service
Moving from out of state, we were quite unfamiliar with the local real estate market and quickly found the home search a bit daunting However, you were able to quickly discern our priorities, after carefully listening to our requirements, and provide us with a very efficient and effective home search process We appreciated your ability to work around our quick Seattle visits and busy work schedules
In addition, your skilled use of market knowledge to seek out homes that had not yet been listed allowed our family to find the perfect home Without that extra effort, we might still be searching for our home instead of enjoying it! Impressively, the service did not end at closing; your follow-though and attention to detail lead to a seamless transition to the area
Thank you again for your great service and expertise We will certainly call you again for any real estate needs and recommend your firm highly to any prospective clients
- Chris & Barbara
