RealResidentialManifesto
At Real Residential, we believe every person deserves honesty
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true
Honesty means being real And we promise to be real with you
1120 8th Ave #1203
PREPARED FOR: SHERI WARD
Your Real Team
Managing Partner | Founder
Over $1B
Currently the Managing Partner and Co-Founder of Real Residential, Nick has always had a passion to improve the residential real estate experience Nick founded NWG Real Estate in 2007 and grew it to the top Independent Brokerage in Washington before being acquired as Compass Real Estate's launch partner in 2018
Nick has been steadfast in locating the brightest minds in real estate to collaborate and enhance the success for our clients Nick has been ranked as one of the top 5 Brokers in all of Washington for over the past 10+ years
Nick resides in Laurelhurst with his wife, Elaine and Daughters, Ella and Emery They are avid supporters of the University of Washington where Nick graduated with BA in Business in 2002 Nick is also very involved in the community as a Board Member for Villa Academy school in Laurelhurst, 101 Club in support of amateur athletics and Boundless Futures at the University of Washington
Top Female Producer
Brittany Robinett
Broker | Founding Member
A lifelong resident of the greater Seattle area, Brittany offers her clients 16 years of real estate expertise Upon graduating from the University of Washington, she followed her passion and began working for the highly respected boutique firm, NWG Real Estate There she gained invaluable experience and knowledge, navigating to her success
Brittany has seen multiple market shifts in the Seattle real estate industry and prides herself on growing and adapting to these changing environments This is something she loves about the industry and notes that nothing is constant - with market changes, brings new opportunities for her clients! Along with her long-term experience, her success is attributed to her local knowledge and ability to stay calm and collected with each transaction
In 2023, Real Residential ranked 1st in the state for highest sales volume for a team, selling over $650M in sales Personally, Brittany ranked #1 on her team for top female producer and was recognized by Seattle Agent Magazine as “Who’s Who in Real Estate” for 2023 While Brittany is extremely driven and outcome oriented, her client’s satisfaction is what matters most to her She believes real estate is based on trust and relationship building and lives by the motto, “ once a client, always a client
UW Graduate
2023 Foster School of Business Sales Certificate
#1 Team
In King County
Ava Lang
Executive Client Manager
Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer. In 2023, she graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution Ava is ecstatic to begin her new chapter at Real Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients. In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs As well as enjoying all things involving sun, food, family and friends!
The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region
THE HISTORY OF
2007
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
NWG becomes top independent brokerage in WA with over $500 million sold annually
2018
NWG joins Compass as the Founding Team
NWG is ranked top team in WA and #4 Nationally in WSJ
2022
Real Residential is founded and launched by the original NWG team
Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume
The Real Duty of Care
Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
Why Real Residential?
The Real Difference
Your residential real estate needs are not taken lightly at Real Residential Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors
Real Advisory Board
At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market Your talent behind the scenes!
JANE PARK
SEAN MEEKER
SAM HOLLOWAY JON JONES
DOUG EISNER
MARK CANLIS
NEAL ZEAVY EMILY WHITE
TODD MELDAHL
FORMER COO SNAPCHAT / CEO ANTHOS CAPITAL
FOUNDER AMAZON FULFILLMENT / KBC ADVISORS
OWNER, CANLIS RESTAURANT
CEO CALIDA GROUP VICE PRESIDENT, PIMCO
Marketing Your Home
The quality of Real's representation of your project reflects on you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is highlighted in its best light.
Pre-listing value add services
Photography Website and Video
Social
Print Advertise
Marketing Collateral
Pre-listing Value add Services
Electrician
Painter Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
Professional Photography
We partner with the premier photographers in the PNW
Listing Website, Social, and Video
Your
Curated Custom Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors
Print Advertising
We advertise in top local magazines:
Luxury Home
GREET
Windermere Laurelhurst
WAC
Real Producers
Presentation of your Home
At Real Residential, we take pride in our high standards that we refer to as Real Standards
We firmly believe that it is essential for every property listing to showcase an exceptional level of quality and sophistication, setting it apart from the rest of the real estate industry
As a seller, we understand that every interaction with our team, including the listing and marketing process, reflects upon you and your property That's why we prioritize every aspect of your listing, from stunning visuals to expertly crafted descriptions, ensuring that your property receives the recognition and attention it deserves Our commitment to excellence is reflected in every touchpoint of our service, providing you with the confidence and assurance that you have chosen the right team to sell your property
Real Standards
Professionally printed marketing collateral
Framed feature sheet of top ten features of the home
Framed feature sheet Improvements during ownership sheet (if applicable)
Keybox wrap with Real branding
Standup flyer with QR code
Real Residential welcome mat for vacant listings
Soap and tray with disposable Real towels
Communication
The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly home check-ins
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
Vendor Concierge
With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.
Vendor Partnership
Real Benefits
Exclusive clients to Real receive 10% savings
Scheduling priority
6 week initial staging period
Prorated rental options
Complimentary deferred payment option (90 days)
Complimentary Pre-Listing Consultation ($500 value)
Virtual staging available
Condominiums
210 Comstock $1,599,000
Escala
Madison Tower $1,975,000 $4,000,000
Fairview Residences $1,365,000
Madison Park Odessa $3,300,000
Fitzgerald QA The Outlook QA
$1,475,000 $774,950
Westwood Village
Ravenna Cottages $250,000
$665,000
Specific Strategies
Preparation
Miscellaneous handy-man items
Unit cleaned and windows washed
Touch-up paint
Pressure washing and landscape cleanup on terrace
Make sure HVAC systems are serviced
Unit staging
Assemble condo docs
Daytime/twilight photography
Pre-inspect the unit
Marketing strategies
Targeted brochure mailing to closest 150 units
Targeted brochure mailing to nearest 200 logical downsizers
Targeted and boosted social media ads with adjustable AI targeting to specific buyer segments and groups
Broker blast to top condo brokers with one of the most affordable 3 bedroom options on the market
Target HR partners in tech
Social media boosted ads targeted toward relocation executives
Social media boosted ads targeted toward downsizers
Marketed through Downtown Condo Network
Marketed on REALM
Provide beautiful collateral and marketing material
Estimated Marketing Timeline
September 1-6
September 6
September 9
September 10-11
September 10-11
September 12
September 12
September 12
September 13
September 15
September 12-20
TBD
Pre-listing preparations
Staging
Twilight/Daytime and aerial photography (Clarity NW)
Website and marketing design (In-house marketing)
Broker outreach
Live on the multiple listing services
Luxury mailing to 150 neighbors announcing your listing
Email campaign to luxury agents and advocates
Broker Open House
Public Open House - if applicable
Initial social media launch
Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal
Dear Sheri,
Thank you for the opportunity to tour your condo and provide the following assessment below
Pricing and strategic positioning are the most important aspects of the marketing process and eventual sale, both upfront and when entrenched in negotiations When determining the correct price/strategy for your property, it is imperative to evaluate closely the targeted buyer, consumer trends within your specific neighborhood, and comparative prices of similar properties in the area and building Current inventory and market conditions in the pinpoint market (First Hill) and broader market (Downtown and Capitol Hill) are just as crucial to understanding the most appropriate sales price
What stood out to us the most regarding your beautiful condominium is how turnkey and nicely updated the finish level is. The unit itself lives newer than the building, which is a pleasant surprise as you enter the front door Additionally, a 3 bedroom is quite rare and appealing without having to jump to the ‘penthouse’ status and price point that many buyers can not afford Given the rarity of 3 bedrooms sales, we took into account any larger 2 bedroom condos Downtown and in Capitol Hill and made adjustments for the 3rd bedroom premium. We also excluded any new construction and buildings that include high end amenities (concierge, pool, etc.).
That being said, below we have provided a bulleted breakdown of the studies conducted in arriving at our price recommendation for 1120 8th Ave #1203:
Active/Competing Properties | Subject Building
3 properties currently available in the building, ranging from $589k - $665k
Average price/SF listed is $603
Sold Properties (Past 6 Months) | Comparable locations to Subject Property | $600k$12M
7 on market sales, 2 off-market
Average DOM is 94
Average price/SF: $599 (combining on and off market)
Other Relevant Considerations:
Adjusting the value ~$75k for having a 3rd bedroom
No past building sales since Aug. 2024 - #1601 Sold for $590k
SF discrepancy of 1,305 (via tax records) vs. 1,408 (former listing/MLS) ?
General Notes/Algorithm Metrics
Tax Valuation (2023): $672,000
Redfin: $812,691
Zestimate: N/A
Based on all this information, as well as other data not included in this analysis, we feel the condominium is valued between $849,000 - $875,000 We provide a range based on the factors above and competing inventory. In this current market with volatile rates, a slight increase or decrease will quickly impact the value and a buyer’s affordability Therefore, we typically do not finalize pricing until the week prior to going on market
Proper market preparation is more paramount than ever Fortunately, your condo is very aesthetically pleasing, so no major updating is needed, but we do advise the following; move-out clean (including windows) touch up paint staging service HVAC ·assemble HOA docs / order condo resale certificate
We hope that you have found this information useful and we look forward to discussing further over our scheduled Zoom call Please let us know if you have any questions and we will see you on Wednesday at 2PM!
Best Regards,
Nick Glant
Brittany Robinett Partner | Founder Broker | Founding Member
Results Oriented Compensation
Your home fits squarely into the coveted property that our team excels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
Fee Proposal
Listing Office Compensation: 265%
$5,000 credit to offset staging costs
Buyer’s Office Compensation: 3% of sales price
Listing Commission Inclusions
All marketing collateral, print & digital advertising, and signage costs
Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transitionsupport,etc
Testimonials
As a developer and builder, my requirements of the Real Residential team span their full range of services on both the acquisition and disposition sides of real estate transactions and I am completely comfortable giving them my full endorsement Nick, Brittany and their team possess the rare combination of extensive local knowledge and relationships along with an unparalleled level of service and extraordinary marketing capability When Real Residential works on behalf of Chaffey Building Group, they are an extension of my team and my brand and they seamlessly embrace our commitment to an exceptional experience for homeowners and business partners alike
- Chaffey Building Group
From start to finish, Nick, Brittany and Ava were extremely helpful and professional at each step of the process We felt confident that they had our best interests in mind and took great care to negotiate the best deal possible This was our 4th time working with their team and we'll continue to use them moving forward
- Dave & Caitlin Yusen
In working with Brittany and Nick, we felt they were truly invested in our family and our success At no point did we feel like just another transaction And since closing, we ’ ve recommended them to multiple friends and colleagues, whether they were just exploring their next move, or actively house-hunting We’re thankful we had the opportunity to work with this team, and would absolutely recommend them to anyone looking for a team to work with on their next transactions
- Heather & Ronan O’mahony
Nick and Brittany are without doubt the best in industry Often real estate agents can be undervalued when in reality, legal expertise and negotiating skills are the foundation to their service Aside from being fun to work with, their representation of our transactions was seamless, while knowing the hurdles they had to navigate were challenging Had it not been from them, our home would not have sold as quickly or as far above listing price
- Steve & Kelly Patton
Thank you so much for providing such exceptional service during our recent move to the Seattle areaYour thorough and professional approach allowed our family to enjoy the home search process, knowing that we could rely on your firm for excellent service
Moving from out of state, we were quite unfamiliar with the local real estate market and quickly found the home search a bit daunting However, you were able to quickly discern our priorities, after carefully listening to our requirements, and provide us with a very efficient and effective home search process We appreciated your ability to work around our quick Seattle visits and busy work schedules
In addition, your skilled use of market knowledge to seek out homes that had not yet been listed allowed our family to find the perfect home Without that extra effort, we might still be searching for our home instead of enjoying it! Impressively, the service did not end at closing; your follow-though and attention to detail lead to a seamless transition to the area
Thank you again for your great service and expertise We will certainly call you again for any real estate needs and recommend your firm highly to any prospective clients
- Chris & Barbara
