RealResidentialManifesto
At Real Residential, we believe every person deserves honesty
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true
Honesty means being real And we promise to be real with you
3008 SW Cycle Ct
PREPARED FOR: JOHN & JIAN
Your Real Team
Brad Cahill
Partner | Founder
In King County
With over 22 years of experience, Brad has consistently ranks as one of the top brokers in the entire industry He was a co-founder of NWG Real Estate in 2007 and the #1 producer for 11 consecutive years Brad's passion for client service inspired him to pioneer the “Client Care” program at NWG, which offers access to coordination of all home related needs to clients beyond the transaction In 2017, Compass Real Estate chose NWG as their primary launch partner, which was a testament to their success in the industry as well as universal respect from their industry peers and business leaders in the community
Brad’s business is relationship-focused, with the vast majority of his clients coming from personal referrals He believes in adding value to others first and placing his clients' best interests above all else, even if that results in advising against purchasing or selling a home Brad is proud of the collaborative culture he has fostered in the industry, and he believes that clients benefit most from a team of brokers matched for expertise, specialization, and personality fit
In his personal time, Brad enjoys spending time with his family and coaching his children's activities. He is also an avid sports fan and proud supporter University of Washington athletics.
In King County
Will was born and raised in Bellevue as a fourth generation Cahill Coming from a family of established real estate professionals, Will brings invaluable local and industry knowledge to the forefront. Relationships are the core to Will’s business and he understands the nuances to each relationship, both personally and professionally, leading him to sustainably grow his career Will is a critical thinker, creative problem-solver and passionate entrepreneur Working in client-facing roles in both start-up environments and Fortune 500 companies, one personal theme has been consistent throughout: Trust
Will’s emphasis on design has led him to the exclusive representation team of one of the premier Luxury Home Builders in the area with an expanding role on design from early stages of development. His local knowledge, high benchmark for success, and creative interests ensure that an experience as personal as finding your home is a positive one, from start to finish
University of Washington Graduate Foster School of Business
Sales Certificate
#1 Team
In King County
Ava Lang
Executive Client Manager
Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer. She graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution Ava is ecstatic to begin her new chapter at Real Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients. In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs As well as enjoying all things involving sun, food, family and friends!
University of Washington
Graduate
Foster School of Business
Degree
#1 Team
In King County
Bear Hansen
Executive Client Manager
Bear graduated from the University of Washington’s Foster School of Business in Seattle with his Bachelor’s degree in Marketing After graduating he wanted to take a job that was client focused and where he could make a noticeable impact Bear has enjoyed working in the real estate industry as it allows him to use his talents as a communicator and marketer His attention to detail helps him carry out his role as an Executive Client Manager for some of the top brokers at Real Residential Bear takes pride in delivering results in a timely manner and offering quick and efficient support. His character of integrity in both his work and personal life sets him apart
THE HISTORY OF
2007
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
NWG becomes top independent brokerage in WA with over $500 million sold annually
2018
NWG joins Compass as the Founding Team
NWG is ranked top team in WA and #4 Nationally in WSJ
2022
Real Residential is founded and launched by the original NWG team
Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume
The Real Duty of Care
Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
Why Real Residential?
The Real Difference
Your residential real estate needs are not taken lightly at Real Residential Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors
Below are important examples of functionary brokerage services vs the fiduciary approach you receive with Real Residential
Marketing Your Home
The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.
Pre-listing value add services
Photography Website and Video
Social
Print Advertise
Marketing Collateral
Pre-listing Value add Services
Electrician Painter Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
Professional Photography
We partner with the premier photographers in the PNW
Curated Custom Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors
Print Advertising
We advertise in top local magazines:
Luxury Home
GREET
Windermere Laurelhurst
WAC
Real Producers
Presentation of your Home
At Real Residential, we take pride in our high standards that we refer to as Real Standards
We firmly believe that it is essential for every property listing to showcase an exceptional level of quality and sophistication, setting it apart from the rest of the real estate industry
As a seller, we understand that every interaction with our team, including the listing and marketing process, reflects upon you and your property That's why we prioritize every aspect of your listing, from stunning visuals to expertly crafted descriptions, ensuring that your property receives the recognition and attention it deserves Our commitment to excellence is reflected in every touchpoint of our service, providing you with the confidence and assurance that you have chosen the right team to sell your property
Real Standards
Professionally printed marketing collateral
Framed feature sheet of top ten features of the home
Framed feature sheet Improvements during ownership sheet (if applicable)
Keybox wrap with Real branding
Standup flyer with QR code
Real Residential welcome mat for vacant listings
Soap and tray with disposable Real towels
Communication
The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly home check-ins
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
Vendor Concierge
With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.
Vendor Partnership
Real Benefits
Exclusive clients to Real receive 10% savings
Scheduling priority
6 week initial staging period
Prorated rental options
Complimentary deferred payment option (90 days)
Complimentary Pre-Listing Consultation ($500 value)
Virtual staging available
Alki $715,000
Belvidere $960,000
Belvidere
Belvidere
Alki
$497,000 (Buyer representation)
Seaview
$553,000
Fauntleroy
$2,215,000 (Buyer representation)
$2,320,000 (Buyer representation)
$450,000 (Buyer representation)
$542,500 (Buyer representation)
Highland Park
Belvidere
$3,100,000
(Buyer representation)
Specific Strategies
Preparation
Front Exterior:
Clean up garden, plant some bushy flowers and shrubs to add some depth and color
Replace front steps/landing planks with similar trex or treated wood deck boards. *Keep railing and porch outside the front door
Remove “Beware of Dog” sign, shoes and any misc Items
Add planter with flowers at front door, Real Residential new clean front door mat placed
Window wash all exterior windows
Main Level:
Remove all non-attached cabinetry pieces, wall art and picture frames
Use Magic Eraser on wall scuffs
Remove insulation/window darkening treatment from main level bedroom
*Leave all existing attached pull down blinds
Upper Level:
Remove any wall art or brackets from hanging baby cameras
Back Exterior:
Rake and clean up all tree droppings
Moss cleaners on fence to remove “ green ” areas of the brown fence
Pressure wash the concrete
Keep outdoor furniture for staging if not needed at new home
Garage:
Remove all items from garage
Sweep and “clean” to best ability
Specific Strategies
Whole House:
Exterior window washing all levels
Carpet replacement with low pile, “lighter” colored option *Carpet Liquidators,
Costco or Home Depot (whichever is most affordable option)
Deep cleaning
Furnace servicing (per your schedule!)
Careful removal of baby gates as to not chip off any paint
Listing Preparation:
Daytime or twilight photography
Service HVAC if it has not been in the last 6 months
Provide any documentation of any inspections you may have done when you purchased
Assistance in aspects relating to advisory on junk removal, estate sale, staging, etc
Marketing strategies
Mail to closest 200 homes (advocacy)
Mail to logical move-up buyers
Boosted social media targeted ads
Reverse prospect email to larger Broker database
Provide mapping of proximity to nearby amenities
Estimated Marketing Timeline
February 15-25
February 26
February 27
March 1
March 2-3
March 4
March 4
March 4
March 6
March 9
March 4-11
TBD
Pre-listing preparations
Staging
Twilight/Daytime and aerial photography (Clarity NW)
Website and marketing design (In-house marketing)
Potential private viewings
Live on the multiple listing services
Luxury mailing to 200 homes announcing your listing
Email campaign to luxury agents and advocates
Broker Open House
Public Open House
Initial social media launch
Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal
Dear John & Jian,
Pricing a property and strategic positioning are the most important aspects of the marketing process and eventual sale, both upfront and when entrenched in negotiations When determining the correct price/strategy for your beautiful West Seattle home, it is imperative to evaluate closely the targeted buyer, consumer trends within your specific neighborhood, and comparative prices of similar homes in the area Current inventory and market conditions in the pinpoint market (West Seattle) and broader market are just as crucial to understanding the most appropriate sales price.
Additionally, it is paramount to understand the demographics of West Seattle buyers (specifically those who covet “ move in ready” properties with a floor plan suitable for today’s buyer) as well as the general driving factors within the neighborhood With this information, we can focus our marketing efforts towards a specific buyer We have planned to reserve the website www.WestSeattleLiving.com to adhere to the web nature of today’s high-end home buyer For an example, please view one of our recent West Seattle sales at wwwWestSeattleSkylineRealResidentialStorybookcom
The particular buyer will likely be a young family who is drawn to the area for the proximity to good schools, well established mature development, and walkable nature of the surrounding areas. The fact that other young families live in the neighborhood provides a sense of community that many young homebuyers covet There is also a strong chance that this buyer may be relocating to the region for work and place a strong emphasis on access to downtown Seattle and other surrounding areas and nearby amenities It is important to note that the relocation buyer-type is more versed to the data withing sub-markets and their decisions are primarily driven by the investment component, rather than the emotional component we see from local buyers.
The first thing that jumps out to us about your home is the ideal location within the High Point community Being on Cycle Street not only provides less car traffic and privacy, but the fact that your home backs to the park with water views will be very appealing Upon entering the home, you are greeted with open spaces and beautiful mill work and natural light flowing into the kitchen. The upper level offers flexibility with the “flex space ” adjacent to the 5-piece primary suite, and the lower level basement offers additional square footage that those buyers who have children will covet As we discussed in your home, there are some very specific updates that we feel would best position us for achieving a sale to maximize your net proceeds, notably replacing the carpet While formulating a marketing plan, it is important to recognize that homes are both analytical and emotional purchases and we want to have a specific plan of the way this home is presented to the market Overcoming potential objections is part of our job and framing these attributes to achieve price premiums by educating and controlling the message to buyers and brokers is a key part of the process
Pricing a home of this design, quality, and location within West Seattle is not a simple exercise It involves an understanding of the nuances of buyer preferences, home presentation, timing, proximity, like-kind sales, like-kind architectural/finish-level, lot preferences, and micro-community and comparable community data It also involves being able to place additional value on elements of the home that would not be recognized simply through “data”, specifically why your property exhibits certain qualities in the greater eastside that other homes, even in comparative neighborhoods and nearby, do not have
Below is a bulleted breakdown of the studies conducted in arriving at a price recommendation for 3008 SW Cycle Ct:
Active/Pending Properties | West Seattle | $800,000 - $1,000,000
22 properties currently available
10 properties currently pending
Average price/SF listed is $521
Sold Properties (Past 6 Months) | 1 mile radius of subject property | $800,000 - $1,000,000
37 sales
Average DOM is 31
Average price/SF: $493
Sold Properties (Past 6 Months) | High Point | $800,000 - $1,000,000
9 sales
Average DOM is 14
Average price/SF: $425
Most Relevant Considerations:
5950 31st Ave W
Sold: $930,000 ($875,000 list price); March 2024
4 bed/25 bath/1,850 SF/Open floor plan, views, A/C, 2 car garage (+ 2 off street, attached)
7016 30th Ave W
Sold: $945,000 ($979,000 list price, 54 DOM); July 2024
5 bed/375/2,660 SF/Updated large kitchen, attached garage, A/C, yard, updated primary bathroom suite
General Notes/Algorithm Metrics
Tax Valuation Range: $788,400 - $887,300
Zestimate: $925,700
Redfin: $956,479
Based on all this information, as well as other data not included in this analysis, we feel the home is firmly planted above $875,000 as a low-end price scenario – which likely only would occur if market conditions worsened, interest rates continue to rise, economic issues arise, increase in luxury competing inventory, etc In reviewing the more specific elements we are very confident in a price above that figure Once we establish our expected range, we look back at factors such as the community’s typical support of such price, the finishes and floor plan of the home as compared to the recent West Seattle sales above $850,000 With those factors, we can then establish a more accurate price opinion.
Equally important to our pricing analysis based on closed/pending sales is our ability to put ourselves in the shoes of a potential buyer There are currently 6 active homes in West Seattle Of the 6, one has executed a price reduction With the current environment, it is imperative to be price sensitive to maximize our appeal and sales proceeds
Based on what we have outlined in this report, it is our overall opinion that the market value of your home is between $885,000 and $900,000 If we were listing your home today with the goal of an efficient sales cycle, we would recommend pricing at $899,000 with potentially a review date If you choose an aggressive pricing strategy, which does come with risk, the highest we would recommend would be $925,000That being said, we do not advise listing at this price as it dramatically increases the risk of high days on market and potentially price reductions if we do not identify the “perfect buyer” in the first 21 days of the listing period
We have specific plans to create a momentous presentation beyond pricing outlined in the attached proposal Some of these plans have already been discussed in person and we look forward to creating strong synergy to achieve a successful sale for your family!
We look forward to working with you toward a successful residential transition
Best Regards,
Brad Cahill Will Cahill Partner | Founder Founding Member | Broker
2069304503
4252339540
Results Oriented Compensation
Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
Fee Proposal
Listing Office Compensation:
25% of sales price
Real Residential to credit $3,000 at closing for pre-listing preparations
Buyer’s Office Compensation:
25% of sales price
Listing Commission Inclusions
All marketing collateral, print & digital advertising, and signage costs
Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transitionsupport,etc
Testimonials
We had the pleasure of working with Brad and Will Cahill to sell our house We approached our initial meeting with high expectations, as the brothers came recommended by several of our friends Brad, Will and their team not only lived up to those expectations but exceeded them throughout the entire process
From our first meeting, they were incredibly easy to connect with and dare we say "real" Brad and Will are not just agents - they’re the kind of guys we wanted to go out to dinner with Their relatable nature made the entire process feel less like a transaction and more like working with friends
Communication was clear and prompt throughout our entire experience We received a weekly email update that outlined where we were in the process as well as everyone's deliverables Their team also used a group text to answer any questions promptly, ensuring we were always in the loop
Brad and Will's market knowledge is second to none They clearly understood the nuances of our local market and used that expertise to our advantage The amount of work that went on behind the scenes to support us was truly impressive They were straightforward about what to expect and never sugarcoated any details Their followthrough was impeccable; if they said they would do something, it got done
Additionally, their support team was fabulous, providing an extra layer of professionalism and care They were also incredibly flexible, accommodating our schedule and any lastminute changes with ease
If you ’ re looking for real estate agents who are not only skilled and knowledgeable but also genuinely supportive and personable, Brad and Will Cahill are your go-to team They made what could have been a stressful experience smooth and even enjoyable If we ever have to sell or purchase a home in the future, the Cahills will be the first call we will make!
- Kelly & Dayne
We really enjoyed working with Brad, Will and the team This is the third time we have worked with this amazing team for all of our West Seattle real estate needs Their professionalism, communication and tactical approach are unmatched They were always attentive listeners and very considerate of any concerns we had along the way, no matter how small They took action when needed and we always felt that our best interests were their top priority They remain patient and strategic to ensure you find the home you're looking for at the right value We highly recommend working with Brad and Will!
- Mark & Serena
Me and my wife were so impressed with how Brad, Will and their team made our home sale successful Everything was advanced and well organized preparation in a strategic and timely manner
No matter how bad the house market goes, the team helps their client with beating other competing sellers because the team decides the right price based on fast moving market condition and more importantly the team helps their client with preparing the house for listing on market by providing all sources and keep tracking the preparing stages for which the team sets timelines for the client to follow
The most important point is their ability to read the mind of potential buyers to accept the best offer among interested parties
I strongly believe Brad, Will and the team are the best real estate professionals who will bring success to any house market condition
- James & Rachel
