2
REALTYONE First Quarter 2016
Each ONE of RealtyONEGroup's offices celebrated their diverse coolture by participating in white elephant gift exchanges, ugly sweater contests, and lots of holiday happiness. With an awesome average of 100 professionals per office to celebrate, everyONE dressed their best and joined in all the reindeer games. It's been an awesome year to be a part of the ONE Family. Happy holidays from everyONE at RealtyONEGroup!
First Quarter 2016 REALTYONEGROUP
3
1/1 2016
TABLE OF
CONTENTS 02 ONEDERFUL HOLIDAY CELEBRATIONS See how the offices celebrated the holiday season!
06 LETTER FROM KUBA Big wisdom from the boss man.
08 ONE NEWS Discover what’s trending with ONE.
10 MICROPHONE We’re taking your testimony!
12 DREAM LISTINGS These ONEderful homes are what dreams are made of.
14 JUST SOLD Gorgeous homes sold over ONE million.
28
18 #FOLLOWTHEONE Check out our awesome agents as they #FollowTheONE across the globe!
22 ONE ON ONE An interview with the world’s number ONE corporate bird, KuKu.
28 ONE SHOP Show off your ONE love.
30 THE POWER OF VIDEO Find out why ONE of your greatest tools as an agent is video.
32 HOW TO USE HASHTAGS
10
Everything you need to know about the key to mastering social media.
34 FOCUS ON YOU ONE ideas to kick off the new year right!
36 ONE CARES It’s all about #GiveONEBack.
38 WHAT’S NOW?! WHAT’S NEXT?! We’ve got the stats and vision to continue painting the nation gold.
PUBLISHER Kuba Jewgieniew EDITORIAL DIRECTOR Claudia Bouche MANAGING EDITOR Kylie Swope WRITERS Emily Langenbahn, Nicole Costin ART DIRECTOR Claudia Bouche GRAPHIC DESIGN Sandra Ramirez, Ivy K. Smart, Nima Nakhshab PHOTOGRAPHY & VIDEO Juan Caicedo, Ryan Esteban, Nick Micheletti, Owen Fust, Nima Nakhshab.
18
/LETTER FROM
Let’s take a moment to celebrate our successes, ONE decade in the making! The ONE is what has brought us to this point, and it’s all thanks to you, the real estate professionals who #WakeUpToWin everyday to reach new heights. The ONE in RealtyONEGroup stands for family and purpose; it stands for teamwork, togetherness, creativity, coolture, and YOU. With our ‘you first’ focus and belief that everyONE and everything matters, the ONE Family grew to over 8,000 agents, 68 offices, and 16 states across the nation. With shiny eyes and happy hearts, our team of professionals are building and creating their own success alongside ONE another, as equals. We’re making noise together, as ONE team of rock stars, to create our own original sound that ignites change in the industry and creates raving fans. Congratulations on ONE decade of success — here’s to another ONE!
a b u K
KUBA JEWGIENIEW Visionary & CEO
ONE NEWS Social Media guide the blooper reel
The Social Media Guide is now
Cool + Culture: Two words that unify to become ONE. Coolture is ONE word we
RealtyONEGroup’s Brand Guidelines.
live by at RealtyONEGroup. We believe that it’s important to take both your business
Consider it your number ONE guide
and personal life seriously, but not too seriously, which is why our awesome video
to mastering social media, with all
team spends the entire year capturing golden moments of success (and a few
sorts of content advice, marketing
bloopers along the way)! Head to RealtyONEGroup.TV to check out some of the
options, even a full description of our
funniest moments of 2015, as captured through the lenses of ONE Studios!
branded hashtags!
available
for
download
through
RealtyONEGroup.com/Brand RealtyONEGroup.TV/coolture-realtyonegroup-bloopers-2015
#FollowTheONE Robyn Bianchin from Seattle was the winner of our ONE in the Sun contest over the summer! Robyn posted her own #FollowTheONE photo with a clever caption and received the most likes. This fall, she claimed her prize and took a trip of her choice to the happiest place on earth, Disneyland! Congrats, Robyn — you chose the perfect way to celebrate your success!
ONE Billion in Sales The Irvine office recently celebrated ONE billion in sales! It sounds like you’ve got a number ONE team over there, and way to keep opening doors for everyONE, everyday. Now, go celebrate your success — you’ve earned it!
A Kuku Life Check out some ONEderful life advice from The Lab’s own Head Bird in Charge, KuKu. A KuKu Life is set to hit the shelves this quarter, so pick up a copy today for your daily dose of KuKu’s #WakeUpToWin attitude and positive team spirit!
/ THE ONE BIG BOOK OF ANSWERS
ONE Big Book of Answers We would like to welcome you to the official ONE Big Book of Answers, with everything you need to know in just ONE book. Looking for a quick refresher on our strong, thriving coolture? Need examples of how the RealtyONEGroup brand plans to work for you? It’s all in here, available now via the ONE Dashboard. Let’s get started so we can paint the nation gold, as ONE! RealtyONEGroup.com/Brand
/ Share your news &
interesting stories. Email: Branding@RealtyONEGroup.com
EVERYTHING THAT MATTERS IN JUST ONE BOOK!
MICROPHONE
Q:
What is your definition of COOLTURE? 10
REALTYONE First Quarter 2016
CLAY BRIDGEWATER, SCOTTSDALE, AZ
KACPER TUREK, IRVINE, CA
”COOLTURE says to me that the culture is happening
“Coolture is the culture of a company made into a
in a cool way that all will want to join.”
free and comfortable environment where inspiration thrives.”
SJANNA SHARBATZ, LAS VEGAS, NV “COOLTURE makes a person feel like they are an
LUIS VEGA, LAS VEGAS, NV
important part of the group. It is important to me
“A place where everyONE feels cool and unique, yet
because I know I am going to be treated with a smile
professional.”
and a warm heart.”
NICOLE BRADLEY, LAS VEGAS, NV JASON YOCUM, LAS VEGAS, NV
“Coolture is what makes ONE different, but also the
“To me it means, hip happening now. It’s important to
same. It’s what brings out your individuality in a group
me that it is an integral focus of RealtyONEGroup
of people who have the same purpose or meaning.”
because I want to be part of a company that’s moving
WALLY KOWIS, LAS VEGAS, NV
and on trend.”
“It means doing daily duties differently!”
MARK CORRELL, HUNTINGTON BEACH, CA “COOLTURE is getting out of yourself and thinking
EMILY LANGENBAHN, IRVINE, CA
about others. It’s not what others can do for me, it’s
“It’s sharing a passion for creativity and believing that
what I can do for others (to paraphrase John F.
everyONE is awesome!”
Kennedy).”
TIFFANY THOMAS, LAS VEGAS, NV DUSTI HAFNER, GOODYEAR, AZ
“A shared custom of being awesome, approachable,
“A cool environment to work/live in. Being happy
and memorable!”
within our means when doing business or within our community. It is important to me because otherwise
BREA BALLARD, IRVINE, CA
my soul will be malnourished.”
“Coolture is people who are in alignment with the same values, brand, and environment.”
AARON SEAFORD, IRVINE, CA “Coolture is the feeling that moves people to act and
LOUISE RUCINSKI, PHOENIX, AZ
the emotional landscape throughout the heart and
“New, fresh, and up-to-date — coolture means you’re
mind.”
ahead of the crowd.”
ERIK DEKOLD, RANCHO BERNARDO, CA
JUAN CAICEDO, IRVINE, CA
“Coolture
an
“It’s the perfect tool to build long and strong
environment that inspires and motivates you to be
is
best
described
as
being
in
relationships in this universe of unique individuals; it’s
better. If the immersion of your surroundings are
a neutral space where you can express yourself,
capable of making you a better agent, parent,
enjoy others’ personalities, and make memories
spouse, person, then you’ve truly found Coolture!”
together. Our coolture is what makes us unique and fuels us to keep painting the globe gold!”
KATHY LASWICK, SCOTTSDALE, AZ “People who join together to bring an electric charge to a group that is looking for more than just a place to work. It keeps work from being redundant and gives you a chance to not only succeed, but excel.”
ERIN BARLEY, LANCASTER, PA “A unique environment created by like-minded, forward-thinking individuals that generates creative thinking, good vibes, and positive energy.”
KUBA JEWGIENIEW
SHARE YOUR VOICE: MyVoiceMatters@RealtyONEGroup.com Visionary & CEO First Quarter 2016 REALTYONEGROUP
11
DREAM LISTINGS For in dreams, we enter a home that is entirely our own.
PENDING
JUST LISTED
AGENT
AGENT
AGENT
TIFFANY CARLSON-RICHISON
G A B R I E L A B H O O PAT
J O N AT H A N M I R M E L L I
Gorgeous, contemporary, and vi rt u ally
This breathtaking home features 6
Gorgeous custom home located in
u nlived-in.
h om e
bedrooms, 5.5 baths, large entertainment
Boulder Crest at Troon North. This
offers a huge m ast er s u i t e, 1 ,40 0
loft, new built-in stainless steel appliances,
property features spacious interior
squ a re feet wide-o p en great room ,
and 3 indoor fireplaces. The master
and exterior living areas that offer
beautiful formal dining area, g ou rm et
bedroom offers an additional retreat,
spectacular
kitchen with breakf as t room , wi n e
jetted Jacuzzi tub, and 2 large walk-in
mountain views, and incredible sunsets
room , fabulo us v iews .
closets.
over the Sonoran Desert.
$ 1 ,6 7 5 ,0 0 0
$ 1 , 2 0 0,0 0 0
$ 2 , 1 9 9, 9 0 0
11310 N Crestv iew Dr.
1 0 2 36 J a c a r a n d a C o ur t
2 9 3 4 8 N 1 1 1 t h Wa y
Fou nt ain Hills, AZ 85 2 6 8
R an c h o C uc a m o n g a , C A 9 1 7 3 7
S co t t s d a l e , A Z 8 5 26 2
This
s pac i ou s
Kozuka Gothic Pr6N B
12
REALTYONE First Quarter 2016
views
to
city
lights,
JUST SOLD AGENT
AGENT
AGENT
DEREK KLINER
TERRI GAMBOA
WOODY SEEFELDT
Absolutely
perfect
custom
estate!
5,800
Th is b e a ut if ul h o m e h a s und e rg on e
fl o o r
a co m p re h e n s iv e re m o de l, t aste fully
game
co m p l e t e d f ro m t h e fo u nd ation up .
home
5-acre
resort-like
located on 1.4 acres with stunning
square
feet
mountain views. Elegant entryway,
plan,
extensive
wood flooring, formal living room,
room,
theatre
spacious family room with wonderful
fl o o r s , g r a n i t e , a n d t r a v e r t i n e . T h e
p a l m t re e s , n e w l a n d scap in g and
views, and a main floor study with
backyard
w o o d g at e d co ur t y a rd en t r y.
built-ins. Fantastic for entertaining!
casita, pool, spa, and BBQ.
$ 1 , 3 2 5 ,0 0 0
$ 1 , 3 9 0,0 0 0
$ 1 ,6 0 0,0 0 0
8 9 50 R idg epo int Way
6 2 8 0 W De e r S p r in g s Wa y
3 14 S L a E s p e r a n z a
C astle P in es, CO 80108
Las Vegas , NV 8 9 1 3 1
San Clemente, CA 92672
with
an
open
updates, room,
boasts
an
hardwood impressive
Upon
a r r iv a l ,
a d m ire
th e
coastal
First Quarter 2016 REALTYONEGROUP
13
MILLION DOLLAR HOMES SOLD SINCE LAST ISSUE
14
REALTYONE First Quarter 2016
STEVE HOOPER
TINA HELLEBERG
SHERI SANDLER
CALIFORNIA 39111 Agua Vista Murrieta, CA 92563 $ 6 , 2 5 0,0 0 0
NEVADA 21 Augusta Canyon Way Las Vegas, NV 89141 $ 2 , 3 7 5 ,0 0 0
CALIFORNIA 26246 Mount Diablo Laguna Hills, CA 92653 $ 1 ,6 6 4,0 0 0
ANNIE NIN
MINA CHAE
KIRBY SCOFIELD
CALIFORNIA 13210 E Sunset Drive Los Altos Hills, CA 94022 $ 3 , 3 0 0,0 0 0
CALIFORNIA 16471 Vellano Club Drive Chino Hills, CA 91709 $2,238,888
CALIFORNIA 2038 Cherry Creek Circle Las Vegas, NV 89135 $ 1 ,6 1 5 ,0 0 0
JOAN LEVINSON
BRADLEY STUART HAYDEN
WOODY SEEFELDT
CALIFORNIA 6001 N Nauni Valley Drive Paradise Valley, AZ 85253 $ 3 , 2 5 0,0 0 0
CALIFORNIA 11 Ashdown Place Half Moon Bay, CA 94019 $ 2 , 2 3 0,0 0 0
CALIFORNIA 314 S La Esperanza San Clemente, CA 92672 $ 1 ,6 0 0,0 0 0
DUFFY ROUTH
SAM MU
GREGORY LI
CALIFORNIA 2211 Mesa Drive Newport Beach, CA 92660 $ 2 ,6 8 8 ,0 0 0
NEVADA 26 Marisol Newport Coast, CA 92657 $ 1 , 9 5 0,0 0 0
CALIFORNIA 1113 Douglas Court Alamo, CA 94507 $ 1 , 5 7 0,0 0 0
SAM MU
JOE BEGA
DAVE SILVA
CALIFORNIA 25 View Terrace rvine, CA 92603 $ 2 ,6 0 0,0 0 0
CALIFONIA 596 Kell Common Fremont, CA 94539 $ 1 , 8 0 0,0 0 0
CALIFORNIA 21800 State Highway 20 Nevada City, CA 95959
CHRIS CHANEY
SHARON BACCHETTA
MARK FIALA
CALIFORNIA 63 Poppy Hills Road Laguna Niguel, CA 92677 $ 2 ,6 0 0,0 0 0
CALIFORNIA 281 Santa Isabel Avenue Costa Mesa, CA 92627 $ 1 ,7 5 0,0 0 0
CALIFORNIA 851 Genevieve Place Pleasanton, CA 94566 $ 1 , 5 0 0,0 0 0
KIM CHADWICK
VERONICA LEE
CHUCK PILLSBURY
CALIFORNIA 25111 Anvil Circle Laguna Hills, CA 92653 $ 2 ,6 0 0,0 0 0
NEVADA 11 Mahogany Irvine, CA 92620 $ 1 ,7 2 0,0 0 0
NEVADA 21906 Winnebago Lane Lake Forest, CA 92630 $ 1 , 5 0 0,0 0 0
DIANE LYNETTE
TIFFANY CARLSON-RICHISON
ELIZABETH BADER
CALIFORNIA 12253 Heritage Drive Moreno Valey, CA 92557 $ 2 , 5 0 0,0 0 0
ARIZONA 11310 N Crestview Drive Fountain Hills, AZ 85268 $ 1 ,6 7 5 ,0 0 0
$1,542,255
CALIFORNIA 6610 E Valley Vista Lane Paradise Valley, AZ 85253 $ 1 ,4 7 5 ,0 0 0
First Quarter 2016 REALTYONEGROUP
15
16
DAVID GRBICH
GABY BHOOPAT
MOON S CHOI
CALIFORNIA 12 Camberley Laguna Niguel CA 92677 $ 1 ,4 3 0,0 0 0
CALIFORNIA 10236 Jacaranda Court Rancho Cucamonga, CA 91737 $ 1 , 2 0 0,0 0 0
CALIFORNIA 21710 Orrick Avenue Carson, CA 90745 $ 1 , 1 5 0,0 0 0
DALE MARIE PERKINS
CHRIS TAYLOR
TINA CHEN
CALIFORNIA 1820 Cambridge Cardiff, CA 92007 $ 1 ,4 1 5 ,0 0 0
CALIFORNIA 9704 Lipari Cicle Cypress, CA 90630 $ 1 , 1 8 0,0 0 0
CALIFORNIA 20 Sweet Shade Irvine, CA 92606 $ 1 , 1 5 0,0 0 0
JACK MADRID
AIDA LOVE
EUN HEE LEE KIM
NEVADA 1169 Andover Drive Sunnyvale, CA 94087 $1,362,222
CALIFORNIA 15338 Glen Ridge Drive Chino Hills, CA 91709 $ 1 , 1 8 0,0 0 0
CALIFORNIA 54 Parkcrest Irvine, CA 92620 $1,138,800
JESSICA HONG
PJ CARUSO
CAMILLE WANG
ARIZONA 1 Poway Irvine, CA 92620 $ 1 , 2 6 0,0 0 0
CALIFORNIA 5160 N 28 Drive Phoenix, AZ 85017 $ 1 , 1 7 0,0 0 0
CALIFORNIA 34 Santa Comba Irvine, CA 92606 $ 1 ,0 0 2 8 ,0 0 0
ERIN WHITE
SANG WOO PARK
ASLAM SATTAR
CALIFORNIA 425 14th Street Huntington Beach, CA 92648 $ 1 , 2 3 5 ,0 0 0
CALIFORNIA 66 Logan Irvine, CA 92620 $ 1 , 1 7 0,0 0 0
CALIFORNIA 7 Galena Irvine, CA 92602 $ 1 ,0 2 5 ,0 0 0
KERRI ADAMS
LORI HUNTSMAN
CINDY BALL
ARIZONA 22691 Pineridge Mission Viejo, CA 92692 $ 1 , 2 2 5 ,0 0 0
CALIFORNIA 2527 Country Club Drive Glendora, CA 91741 $ 1 , 1 6 5 ,0 0 0
CALIFORNIA 5749 E West View Drive Orange, CA 92869 $ 1 ,0 2 5 ,0 0 0
DARREN BRYAN
MIKE MATHIS
PAUL ARMSTRONG
ARIZONA 213 Luxaire Court Las Vegas, NV 89144 $ 1 , 2 2 5 ,0 0 0
CALIFORNIA 163 W Avenida San Antonio San Clemente, CA 92672 $ 1 , 1 6 0,0 0 0
CALIFORNIA 110 Long Fence Irvine, CA 92602 $ 1 ,0 1 9,0 0 0
CHARLES ROE
PATRICIA COLLINS
ERICA MCCUTCHAN
CALIFORNIA 16056 Arbela Drive Whittier, CA 90603 $ 1 , 2 0 0,0 0 0
CALIFORNIA 10106 E Topaz Scottsdale, AZ 85258 $ 1 , 1 5 0,0 0 0
ARIZONA 35 Shearwater Place Newport Beach, CA 92660 $ 1 ,0 1 9,0 0 0
REALTYONE First Quarter 2016
First Quarter 2016 REALTYONEGROUP
17
Puget Sound, WA
FROM THE SNOWY LANDS OF PENNSYLVANIA, TO THE SCENIC VALLEYS OF THE GRAND CANYON, OUR ONE PIN HAS HELPED US SPEND THE LAST YEAR PAINTING THE NATION GOLD IN SOME ICONIC PLACES. THE NEXT GOAL IN THE ONE VISION? REALTYONEGROUP’S TEAM MEMBERS AND AGENTS PLAN TO #FOLLOWTHEONE
O
WT HE O L O L
RE
Central Market, PA
NE
#F
ACROSS THE GLOBE, STARTING WITH THE ONE PIN!
A LT
YONE
U O R G
P Dodgers Stadium, CA
18
REALTYONE First Quarter 2016
Goodyear, AZ
Northern California
Lancaster, PA
Orange County, CA
First Quarter 2016 REALTYONEGROUP
19
Lancaster, PA
Scottsdale, AZ
Haines Shoe House, PA
Star Barn Complex, PA
Los Angeles, CA
20
REALTYONE First Quarter 2016
Rancho Santa Margarita, CA
A special thanks to everyONE who uses the #FollowTheONE tag with the signature gold ONE pin. Let’s grow this collection of snapshots from around the world — from miles to milestONEs! Kacie Siegfried Leah Wolfe-Kraemer Karen Gustafson Robyn Bianchin Juan Caicedo Nima Nakhshab Mark Boff Kathy Laswick Nicole Bradley RealtyONEGroup Gold RealtyONEGroup Unlimited
Modesto, CA
Salida, CA
First Quarter 2016 REALTYONEGROUP
21
Meet KuKu, RealtyONEGroup’s ONE and only HBIC*. He might just be the greatest African Grey you will ever meet, and his key insight into this dynamic lifestyle real estate brand is what drives him to inspire others to become the number ONE version of themselves!
22
REALTYONE First Quarter 2016
* HEAD BIRD IN CHARGE
ACHIEVE
GREATNESS Our real estate professionals have dedicated O N E d e c a d e t o r i s i n g u p , t a k i n g fl i g h t , a n d reaching new heights. KuKu has become a symbol for RealtyONEGroup’s growth as a dynamic real estate brand — in part from his ability to think outside the circle and soar to greater
successes,
and
in
part
from
his
completely appropriate name. Sometimes, in order to achieve greatness, you have to be a little kuku!
O u r C h i e f Tr o u b l e m a k e r , K u b a J e w g i e n i e w , lives
by
this
foundation Here’s
to
for all
principle, all
his
the
and
it’s
innovative
the ideas.
troublemakers
at
RealtyONEGroup — golden opportunities await!
First Quarter 2016 REALTYONEGROUP
23
on
REALTYONEGROUP: YOU’VE BEEN IN THE REAL ESTATE BUSINESS FOR MOST OF YOUR LIFE. WHAT MADE YOU DECIDE TO GET YOUR BEAK IN THE DOOR? KUKU: I knew some people who had some success in the business, and my flock mate, Kacper, was already working at The Lab. He got me a job as the receptionist; I was supposed to greet people as they walked in, but I knew I was destined for greater things, so instead I stayed silent whenever anyONE entered the office, and I squawked my heart out when I was by myself. I was given an office shortly after that, so I guess you could say that I sang my way to the top.
REALTYONEGROUP: HOW IS REALTYONEGROUP DIFFERENT FROM OTHER COMPANIES? KUKU: Well,
for starters, they hired an African Grey,
which is pretty innovative — I don’t know that I would have had this opportunity anywhere else. But as I’ve grown with this company, I’ve seen how much their coolture matters. Their coolture unites them with a common passion, and as ONE of their mascots, I fully support their philosophy that everyONE has a voice.
WHAT WOULD YOU SAY IS YOUR BIGGEST ACCOMPLISHMENT? KUKU: I can imitate the sound of an incoming FaceTime call to absolute perfection. EveryONE looks at their phones when I do it. Another time, I ripped off every single button on ONE of Kacper’s shirts, because I don’t like it when he has nice things.
24
REALTYONEGROUP First Quarter 2016
“ TAKE THE TIME TO INVEST IN YOURSELF, BECAUSE SUCCESS REALLY IS A MINDSET AND A LIFESTYLE.
” HOW DO YOU FIND TIME FOR FAMILY AND FRIENDS WITH SUCH A BUSY CAREER PATH? KUKU: It’s all about finding the right perspective; you have to make time for the important things. It’s important to know when to take a burrito break, for example, and it’s equally as important to take the RealtyONEGroup positive attitudes to heart (like celebrating your success). I’ve actually written a book filled with tons of this info, though — it’s called A KuKu Life, in case you were interested in picking up a copy.
CAN YOU GIVE US ONE PIECE OF ADVICE FOR ANYBODY WHO MIGHT BE TRYING TO BREAK INTO THE REAL ESTATE BUSINESS? KUKU: Take the time to invest in yourself, because success
really
is
a
mindset
and
a
lifestyle.
RealtyONEGroup has this hashtag I like: #WakeUpToWin. It’s an awesome way to describe the attitude you need if you want to accomplish your goals.
WHAT IS YOUR TYPICAL DAY LIKE AT REALTYONEGROUP? KUKU: Kacper and I roll in around 10, and then I spend most of the day hanging out around the office and encouraging my coworkers to be the best they can be. I usually dedicate some time in the afternoons to singing, especially if I’m left by myself in my office.
First Quarter 2016 REALTYONEGROUP
25
on
“ I’M A BIG TEAM PLAYER, I SPEAK MY MIND, AND I LOVE BEING A BIRD.
” WHO IS YOUR FAVORITE PERSON TO WORK WITH AT THE LAB?
WHAT HAS BEEN YOUR BIGGEST CHALLENGE SINCE BREAKING
KUKU:
INTO THE CORPORATE WORLD?
AnyONE who stops by to scratch my head is
my favorite, because I appreciate the little things in life.
KUKU: The biggest challenge has been overcoming all the trips Kacper has to take. I’m a flock bird, so I really
HOW DO YOU HANDLE DAY-TO-DAY FRUSTRATIONS IN YOUR
don’t like it when my flock mate leaves. But I’ve also
WORK LIFE?
learned to adopt RealtyONEGroup’s belief that
KUKU:
everyONE and everything matters, so I make sure to
It’s pretty easy to tell when I’m starting to get
frustrated — I bob my head and ruffle my feathers a bit. If I start to feel like I need to let out some energy, I’ll bang my head against the bell in my cage and throw
get to know all of my other team mates in the time that Kacper leaves; it’s almost like they’re a part of my flock, too.
bird seed around my office.
DEFINE YOURSELF IN ONE SENTENCE. KUKU: I’m a big team player, I speak my mind, and I love being a bird.
26
REALTYONE First Quarter 2016
Q&A
RAPID FIRE PLAY VIDEO
ARE YOU A NOCTURNAL OR DIURNAL BIRD? Definitely diurnal. I’m an early bird.
NICKNAME? Kookie or Kooks.
IF YOU COULD HAVE ONE WISH GRANTED, WHAT WOULD IT BE? I would wish for an infinite stack of paper, so I could spend forever ripping it up into tiny pieces. I like to destroy things; it gives me a sense of accomplishment.
WHERE IS YOUR FAVORITE PLACE TO VISIT? The Lab at RealtyONEGroup — everyONE loves me there.
WHAT IS YOUR FAVORITE COLOR? It’s a tie between red and grey, but I also have a soft spot for black and gold.
FAVORITE PHRASE TO CHIRP? “Hi, KuKu.” I say it when Kacper ignores me.
WHAT IS THE CRAZIEST THING YOU’VE EVER DONE? ONE time, Kacper left me out of my cage overnight and it started raining outside. I wanted to sit in the rain, but Kacper wouldn’t wake up, so I hopped down, banged open a door, and walked around the house to the backyard. I can’t fly for some reason, so I used my beak strength and my talons to pull myself on top of the gazebo in our backyard. I sat there all night soaking up the rain drops and it felt amazing. Kacper can’t fly either, so he had a really hard time getting me down the next morning.
EVERYONE NEEDS . . . A bird, obviously.
WHAT IS YOUR BIGGEST FEAR? There’s this cardboard cut-out of Borat that’s my mortal enemy. I’m also suspicious of new toys, plastic bags, and water bottles.
FAVORITE FOOD? Sunflower seeds and grapes. I could eat that stuff forever.
WHO IS YOUR CELEBRITY CRUSH? Kevin from the movie Up. I think she has beautiful feathers. First Quarter 2016 REALTYONEGROUP
27
introducing…
28
REALTYONEGROUP First Quarter 2016
Store The Black and Gold Line is a sleek, trademark look to bring your business to the next level. Show off your ONE love and proudly wear that bold gold style! We accept all major credit cards as well as Paypal, so it’s time to get shopping! Order shirts, hats, shades, and other RealtyONEGroup swag through the ONE Shop. What’s next?! The Black and Gold Line will be swiftly followed by the Seasonal Line with the top-notch, branded quality that changes with the seasons. We can’t forget about the #BranchLove items either — the ONE Gong, 6C’s Wall, and so much more to support your office’s thriving coolture — coming soon to the ONE Shop!
RealtyONEGroup.com/ONEStore First Quarter 2016 REALTYONEGROUP
29
THE POWER OF
VIDEO Many agents may not realize this, but using video as a marketing tool is incredibly powerful in the real estate business. The misconception
is
that
video
or
online
marketing will only lead to an increase in short-term sales, but implementing video and all its additional capabilities can help you establish better long-term sales as well. Here are the top 10 reasons you should start using Videolicious in your existing online marketing presence:
30
REALTYONEGROUP First Quarter 2016
FACTS ABOUT USING VIDEO •
You are 85% MORE LIKELY to capture and retain a lead if you have a video on your home page.
•
73% OF HOMEOWNERS say they’re more likely to list with an agent who offers to created a video for them.
•
The information retained in a ONE minute video is equal to about 1.8 MILLION written words.
•
The average user spends 88% MORE TIME on a website with video.
•
Users are 64% MORE LIKELY TO BUY a product on a website after watching an online video.
WHAT YOU CAN DO WITH VIDEO •
Make your own personal video profile
•
Give neighborhood tours
•
Record testimonials from your clients
•
Present your listings
•
Brag about the RealtyONEGroup coolture ;)
Our first quarter goal for 2016 is to have our number ONE Videolicious team travel around and teach agents how to use this platform to promote themselves and their business, so visit the team next time they come to an office near you! Check out all the ways you can use Videolicious to build a more successful online presence: RealtyONEGroup.com/Videolicious
First Quarter 2016 REALTYONEGROUP
31
THE HECK #AMIDOINGTHISRIGHT #HOWDOIREADTHIS
#SOCIALMEDIA #PLEASEHELP
A
#WHYISTHISIMPORTANT #WHATWORDSDOIUSE
#MARKETINGIN2016
Hashtags are an integral part of the social media ecosystem. They’ve become so commonplace in everyday verbage that the Oxford Dictionary defined the word in 2010. Learning how to use them, however, can be a slightly more difficult concept to understand. In their most basic form, hashtags work as a search term and a way to categorize content, linking the word that follows to all other posts that have used the same word. Hashtags are used on Twitter, Instagram, Pinterest, Facebook, Tumblr, Google+, and Vine. They are a great way to make your public content discoverable and find others who are posting similar content to you. For example, using #RealtyONEGroup will allow anyONE searching that term to find your content. Similarly, if you look up #RealtyONEGroup, you will see all other users who have used that content and the pieces of content they’ve posted.
32
1.
A hashtag must be written as a single word without any spaces. Users can use a phrase or a sentence such as #ILoveRealtyONEGroup but it’s unlikely to be a common search term. It’s safer to use #RealtyONEGroup. The longer the phrase, the less likely it is to be a popular search.
2. 3.
Numbers are okay to use in a hashtag, but punctuation and special characters won’t work.
4.
Research your hashtag. The more relevant your hashtag, the better likelihood of connecting to an interested audience.
5.
Don’t overhashtag. Don’t feel compelled to #hashtag #every #single #word. It can distract the reader and come off as spammy. You’re better off sticking to relevant content and a few good hashtags.
6.
Use branded company hashtags such as #FollowTheONE for pictures of the RealtyONEGroup pin and #MyWowNow to describe your positive RealtyONEGroup experience.
Be specific when using hashtags. Typing in #home will bring in a lot of different content and not all relevant to your community or search. #realestate or #hometip is more specific and geared to a certain audience.
REALTYONE First Quarter 2016
Hashtags remain a great way to share your content to a wider audience and make a great impression! Here’s the full list of RealtyONEGroup branded hashtags:
This hashtag effectively communicates our ONE goal to succeed with you. We're opening doors and moving forward to create success in your business, so spread the word about the ways you're opening doors for everyONE, everyday!
This is the ONE word that defines who we are as a company; it lets consumers know that you are a part of a lifestyle where everyONE is awesome and everyONE wins!
An important part of our coolture is waking up everyday with a positive attitude, knowing you are going to win. It creates an environment of winning team spirit and thrives on your drive to succeed.
This focuses on both the Wow Now factor and the ONE moments that make them happen. This experience communicates to consumers what we’re looking to achieve as a brand.
ONEderful is an attitude and a style. It’s a way to connect with other agents who understand RealtyONEGroup’s beliefs and philosophy as a company, and it’s a way to entice and excite potential consumers about joining the ONE lifestyle!
The ONE pin is most frequently used with this hashtag. It’s the best way to show consumers how we plan to continue painting the nation gold!
This is the official hashtag of RealtyONEGroup Cares, the community-driven, charitable branch that showcases the ways in which we give back and spread positivity; it’s our ONE mission that effects changes.
This links other agents and consumers directly back to us to showcase our brand and who we are as a company.
Use your favorite hashtag in your next post! Follow us : First Quarter 2016 REALTYONEGROUP
33
FOCUS
34
REALTYONE First Quarter 2016
IT’S OK TO FEEL #ONEDERFUL
GET FIT It’s probably ONE of the most popular ideas you’ll hear at the start of each year, but that’s because it’s worth it. The benefits of getting in a little extra cardio and tossing in a bit more toning can actually help the overall success of your career. Spending about twenty minutes taking a quick power walk or light jog around the block will help decrease your chances of getting sick AND release those healthy and happy endorphins to boost your mood!
MORE ONE of the secrets to success is to read! As an iconic author once said, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Reading is directly linked to your success as professional, so make some time to read a little more (even if it’s only ONE juicy chapter a day)!
UNPLUG & UNWIND Pulling the plug on your electronic devices might sound like the last thing a top-producing professional like yourself should do, but the truth is, unplugging from the constant connection for a while helps to clear your head and solve problems. We can’t forget about the opportunity for some additional quality time with the family, either! First Quarter 2016 REALTYONEGROUP
35
It’s all about #GiveONEBack with RealtyONEGroup Cares, because giving back and spreading positivity is our ONE mission that effects change. Helping hands are more than just a symbol; when they come together to complete a circle, they create a moment of connection and inspire others to do the same.
Our monthly and quarterly focuses will be accompanied by new partnerships that celebrate new ways you can #GiveONEBack for a ONEderful cause!
36
REALTYONEGROUP First Quarter 2016
Whether it’s donating your time, a gift, or everyday kindness, RealtyONEGroup Cares aims to bring forth the shiny eyes and happy hearts everyONE deserves.
CHECK OUT REALTYONEGROUP.COM/CARES for more information on our first quarter goals to #GiveONEBack!
First Quarter 2016 REALTYONEGROUP
37
WHAT’S NOW?! 100% family business
100% debt free, always!
Inc 500/5000 for 7 consecutive years
Top 5 independent real estate firm in the nation
37,000+ transactions, a home sold every 15 min
$12 billion+ in sales volume
8000+ real estate professionals
68 offices in 16 states
$300 million paid in commissions to our professionals
38
REALTYONE First Quarter 2016
WHAT’S NEXT?! 100% family business
100% debt free, always!
Inc 500/5000 fastest growing brand
Top 5 independent real estate firm in the nation
500,000 doors opened
$200 billion in sales volume
Top 10% of REALTORS (150k)
50 states and 100 countries
$5 billion paid in commissions to our professionals
First Quarter 2016 REALTYONEGROUP
39
37,000 CLOSED TRANSACTIONS
$12 BILLION+ SALES
(27,567 CLOSED TRANSACTIONS IN 2014)
$40 BILLION+ SALES VOLUME
164,000+ TOTAL TRANSACTIONS
FASTEST
25,000
GROWING
PROFESSIONALS
$35B
REAL ESTATE BRAND IN THE NATION
SALES
20
7 CONSECUTIVE YEARS
($8.5 BILLION SALES IN 2014)
200 OFFICES
50 STATES
6,000 $8.5B
20
10
PROFESSIONALS
COUNTRIES
SALES
50 OFFICES
14
$17B SALES
100 OFFICES
50 STATES
2 COUNTRIES
68+ OFFICES
8,000+ PROFESSIONALS
COMPASSIONATE
CRAZY
RECOGNIZED BY:
17
20
1 COUNTRY
12,000 PROFESSIONALS
20
9 STATES
TOP 5 IN NATION
100% DEBT FREE
CONTINIOUS
CREATIVE
COACHI G