May 2007

www.realworldmagazine.com

CAREER ADVICE INSPIRATION + JOBS + GRAD NEWS + YOUR FUTURE +

+

MARKET FORCES

EMMA PREEN DESCRIBES A CAREER IN MARKETING p16

MARK BURNS TELLS US ABOUT

GLENDA LEE HAS A

p30

CAREER p24

RECRUITMENT

SOCIALLY ACCEPTABLE

p07

STUDENTS MAY 2007 FREE TO

MAKE YOUR MARK YOUR GUIDE TO CAREERS IN SALES AND MARKETING

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Wealth Management Programme Wealth Management is an exciting, fast-paced environment that gives ambitious and motivated professionals the opportunity to build a reputable career in one of the world’s leading financial institutions. Essentially it’s about looking after and making the most of people’s wealth, by delivering informed financial planning solutions that meet customers’ needs.

What’s on offer? ●

You are recruited onto the programme as a Trainee Financial Planning Manager.

●

This is an 18 month fast track programme to develop the skills and knowledge you need to become a Financial Planning Manager in a regulated sales environment.

●

We will sponsor you and provide you with all the training you need to gain your Certificate for Financial Advisors and Certificate in Mortgage Advice and Practice qualifications within this 18 month period.

Salary and benefits: ●

Basic salary of £20,610 pa.

●

Additional territorial allowance of up to £4,000 depending on location.

●

Other benefits include 25 days’ holidays, study leave, private health care, contributory pension scheme, mortgage subsidy and preferential loans and discounts.

Your role: You will provide a limited financial planning service to new and existing customers by identifying their needs and selling appropriate products and services to meet those needs with particular emphasis on mortgage, protection and general insurance products. As your career progresses the service you provide grows.

What you need?

If you are: ●

Motivated by being paid on a commission basis.

●

Keen on becoming an expert in wealth finance.

●

Enjoy the challenge of prospecting for new customers.

●

An excellent communicator and have relationship building abilities, then this could be the right environment for you.

To register your interest for positions across UK, please forward a copy of your CV and cover letter to work@hsbc.com by 18th June 2007.

We are an equal opportunities employer and seek to employ a workforce which reflects the diverse community at large.

Issued by HSBC Bank plc

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EDITOR’S LETTER

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CONTENTS MAY 2007

ON THE COVER



LEAD STORY 04 Little Britain Laura Goodman scours the country and finds that great graduate jobs are not just limited to the Big Smoke – the UK has a whole lot more to offer

BRAINFOOD 08 How do you get the perfect CV? Author Rebecca Corfield shares her top tips 09 Jobs you never thought of Katie Williams looks at how you can become an auctioneer 10 Graduate of the Year: We’re looking for an outstanding final year student. Could it be you?

11 Real World online We bring you five easy steps to help you to land a top job

RW FEATURES 12 Situations vacant A roundup of some fantastic jobs still available with an autumn 2007 start date 16 Making your mark Sales and marketing offer excellent opportunities for graduates, but what do the roles involve?  24 Dare to care Luke Barras-Hill reveals that social care can be an extremely rewarding career  30 Finding the perfect match Recruitment consultancy could be an ideal and lucrative career for inquisitive and hard-working graduates 

IN THE NEXT ISSUE >> The big five-o Real World is celebrating its 50th issue and brings you a selection of its top 50 recruitment tips >> Think outside the box Could you become this country’s next great entrepreneur?

FEEL LIKE YOU’RE RUNNING OUT OF TIME?

W

e know how you feel: the pressure is on to do well in your end of year exams and you’re trying to give revision your full attention. But at the back of your mind you have a niggling worry that it will be hard to find a job when you

graduate. Never fear – this issue we bring you a comprehensive roundup of some terrific companies that still have vacancies for graduates with an autumn 2007 start.

And, once you graduate it’s easy to gravitate towards London as that’s where all the graduate jobs are, right? Wrong. While the capital obviously has its appeal, it’s not the only option for graduates looking for a fantastic career. We take a tour of the country and visit some of the hotspots for graduate careers.

If you are still trying to make your mind up about what career could be right for you, why not turn to our features, which look at sales, marketing and recruitment as careers. While all three areas are quite distinct, you might be surprised to know that similar skills are required for all three. These careers also offer tremendous opportunities for the right graduate, no matter what degree you’re doing.

For those of you who already know that a career in social care is the one for you, but are unsure about what area you would like to specialise in, turn to our case studies. We talk to four social workers who each focus on very different aspects of social care, but all love their jobs.

Good luck with exams and job-hunting, and let us know what you think of this issue at editor@realworldmagazine.com.

Catherine, Editor

Get a job in recruitment

P30

P16 Careers in marketing

Editor Catherine Watson • Art Director Jennifer van Schoor • Designer Yang Ou • Sales Paul Wade Harmesh Sansoa • Marketing/Distribution Manager Mitul Patel • Managing Director Darius Norell Client Services Manager Marie Tasle• Real World is a publication of Cherry Publishing: 22-26 Albert Embankment, London SE1 7TJ • Telephone: 020 7735 4900, Editorial – 020 7735 2111 Fax: 020 7840 0443 • E-mail: info@realworldmagazine.com • Copyright © 2007 Cherry Publishing.

Website: www.realworldmagazine.com - for job vacancies, career advice and case studies.

No part of this publication may be reproduced or stored in a retrieval system without the written permission of the publisher.

We cannot accept responsibility for unsolicited manuscripts and photographs or for material lost or damaged in the post.

The views in this publication or on our website are not necessarily those held by the publisher.

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LEAD STORY | LITTLE BRITAIN

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London has long been seen as a magnet for graduates. Just a couple of years ago, degrees were viewed by many as a ticket to the capital city – the only place to go to get a foot in your door of choice. Fast-forward to the age of the two-car household and the one-penny flight and it is no

GH R U NB I D E

surprise that the magnet’s forces are beginning to zig-zag. More and more graduates are shunning

n i a t i r b e l t il t

astronomical housing prices, lengthy average

commutes and high crime rates for regional cities. According to a survey carried out by credit card company, Capital One, London and the South East attract 30 per cent of graduates, but a growing number are choosing to stay in or relocate to

other UK regions, with two-fifths specifying during the application process that they’d prefer to work outside London.

A graduate’s eligibility to join this “mini-exodus” is industry dependent. Most notably, the creative industry remains content in the Big Smoke and, generally, to pursue a career in PR, marketing, events or advertising, most graduates want to

L O T S BRI

be London-bound. Nick Evans of Impact Creative Recruitment says, “The number of fresh graduates registering at Impact each year has not decreased. It’s important to remember that London is the hub for the entire European creative industry; any changes to that are going to involve much more than building a couple of regional offices across the UK.” In contrast, accountancy giant Deloitte has 21 offices across the UK, aside from its largest one in London. Sarah Shillingford, graduate recruitment partner, says she has not noticed a marked increase in applications for jobs in regional cities, but

admits that most applicants prefer to be placed elsewhere.

“There are a few reasons for this; some graduates are keen to return home, some move to be near friends and some move for a specific job, but most often it’s just about individuals choosing the lifestyle that suits them,” she says.

While it is often true that areas of specialisation exist in London, alternative offices may also have their own specialisms.

Sarah says that opting to work outside the city usually forms no barrier to career progression: “There are great jobs at Deloitte’s regional offices that hold the potential to take the employee to the top of the organisation, and ultimately become a partner.”

Real World takes a look at some of the regional cities offering great opportunities for graduates:

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LEAD STORY | LITTLE BRITAIN

1

EDINBURGH With more bars per square mile than any other European city, Edinburgh is a fair choice for those campus-sick graduates keen to stop their raging social lives from dwindling. Yet, the fierce young workforce here is highly-skilled and new arrivals will have to work hard before they can get out and play in the manner to which they are accustomed.

The Scottish capital’s graduate community is predominantly composed of bankers, financiers and life assurance advisers employed by the companies for The Scottish Parliament which the city is renowned. For instance, Standard Life, Scottish Equitable and The Royal Bank of Scotland Group have their head offices in Edinburgh, making it a very large financial centre, second in the UK only to London.

David Greenwood, having completed a BSc in mathematics and an MSc in financial mathematics with management at the University of Newcastle, took up one of two places on the three-year Royal Bank of Scotland graduate scheme. David felt that Edinburgh was the place for him to embark upon a fresh start as a professional having spent his life up until now in and around Newcastle. He tells us: “I knew that Edinburgh’s banking industry was incredibly well established and that I wanted to be challenged in order to better myself within 1 that sector. I would have considered London had the right job come up but the opportunity in Edinburgh was perfect and I grabbed it with both hands. I haven’t looked back. Edinburgh is a lovely place, full of culture and history. I absolutely love the festival… and the twice-yearly group finance party at the castle isn’t bad either.”

2

BIRMINGHAM Birmingham University’s website claims that 40 per cent of students choose to stay on in Brum, and such a figure is unsurprising given the ample opportunities for which to stick around. England’s second largest city boasts the largest financial services and creative sectors outside London, but also plays host to a substantial and growing number of SMEs (small to medium-sized enterprises).

In a survey by Growing Business magazine, Birmingham was placed second in a list of top cities from where to run a business. The city’s central location and excellent transport links put it way ahead of sprawling London.

Many of Birmingham’s SMEs are employing graduates for growth, snapping up their talent, enthusiasm and fresh ideas, as well as their (supposed) lack of bad working habits.

Huddersfield University graduate Lee Hunter, having grown up in Birmingham, was in an ideal position to begin pursuing his dream career in graphic design. He started out as a graphic designer for Advertising Synergy, a Birminghambased advertising, marketing and design firm in the year following graduation. “It was really hard getting started,” he reveals. “I was lucky that I had the luxury of being able to do it from home. I compiled list after list of agencies in Birmingham and, in the end, Advertising Synergy was the only company with a vacancy. It has all worked out very well as I’ve been able to get a thorough grounding in the type of work I wanted to do.

“Now, if I did decide I wanted to move to London in the future, which I would definitely consider, I will

“

have sufficient experience to feel confident in giving it a go.”

3

Central Library in Manchester

MANCHESTER Manchester is an exceptionally young city, with 20-24 year olds forming the biggest age group. Those graduates, eager to balance the ever-alluring city life with a youthful feeling of community, could do a lot worse than a position under this northern spotlight. Moreover, most graduates are likely to be able to find something suitable here as opportunities are wide ranging, from the financial sector to biotechnology and IT. Sarah Chislett, 23, moved to Manchester to work on Deloitte’s building products team, having A modern office building in Bristol graduated from the University of Cardiff in June 2006. She did her research and the prospect that Deloitte advised 12 out of the top 20 public limited companies in the northwest excited her.

Furthermore, she found that the specific department to which she wanted to apply was undergoing a lot of growth. “Whilst applying I was given access to information on positions available in each city.

I’d been to Manchester before and loved the fact that there was always so much going on in terms of nightlife and the general social scene. Some people choose their destination by location and some choose by job, I was just very lucky that both matched up. I have no regrets whatsoever. I love my job, my fastmoving workplace and my vibrant new home town.”

4

BRISTOL Bristol means “the place at the bridge”, and rather than take this in literal reference to the Clifton suspension bridge, Bristolians like to think of their city as a bridge to the future.

3 For us, that future means a plethora of graduate careers. A designated “Science City” and “City of Culture”, Bristol’s offerings are clearly an exciting 2 fusion of both new and old.

Bristol is a popular city for the relocation of established businesses from elsewhere and a major focus for innovations in media and 4 new technology. The HTML web language was partly developed by the Hewlett Packard presence in Bristol. The Internet Movie Database (IMDb) was founded and is largely run from Bristol, Rolls-Royce is based here and Concorde was built nearby.

After spending the third year of his electrical and computing engineering degree on placement at Hewlett Packard in Bristol, University of Nottingham graduate Russell Smith was itching to return to his top-choice company and city.

“I can only really compare Bristol to Nottingham and London, and for me it has the perfect balance,” he says. “It’s bigger than Nottingham but less claustrophobic than the capital, without the overwhelming congestion. I love the fact that everything’s accessible and you have the option of getting out to somewhere more secluded.”

A huge factor in Russell’s decision to return to Selfridges, HP as a solutions storage engineer was the Birmingham multitude of resources the science city has to offer. “It’s just a very exciting place to be. On top of the two universities in such close proximity, Airbus is just up the road and I have been able to see that develop, and I even got to witness Concorde’s final landing.” n

B, O J MY N E LOV E TOW I .

S RET D HOM G RE AN O N ACE E V I’ RKPL WO

”

Photographs & Illustration: iStockphoto

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RS W YE O O N PL NG EM ITI + CRU RE

+ mORE JOBS + ADVICE +

aPPLY ONLINe

www.realworldmagazine.com

list of advertisers

Bloomberg 20 Brunel University Graduate Fair 14 Enterprise 18 Ernst & Young 35 Essex County Council 26 HSBC 02 London Borough of Barnet 28 Matchtech Group 32

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Milkround 22 PricewaterhouseCoopers 36 Randstad 32 SouthWestern Company 22 Summer Grad Fair 07 Teach First 14 University of Glasgow Graduate Fair 23

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BF BRAINFOOD

How do you get the perfect CV?

Photograph & Illustration: iStockphoto

Constructing a winning résumé is something of an art form. We enlist the help of bestselling author, Rebecca Corfield, for her top CV tips

NEWS y VIEWS y ADVICE y STRATEGIES

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DOS

DON’TS

think it makes the biggest difference and,

This is particularly true for a graduate or

bizarrely enough, people just don’t do it.

Of course, you know best what you want

junior candidate who hasn’t had many jobs. At this stage, even if you’ve done

to get out of your career and it is natural

endless amounts of work experience,

for your own objectives to be forefront in your mind whilst compiling your CV, but

volunteering or entrepreneurial activity at university, keep it to an absolute maximum

those who will receive it couldn’t care

of two pages. Be ruthless with the content

less about what’s in it for you.

As soon as a recruiter picks up your

of your CV, always considering what is relevant to the job you’re applying for.

1…GET INSIDE THE HEAD OF YOUR EMPLOYER This is my first “do” because I

1…RUIN IT ALL WITH A POOR LAYOUT Don’t make your CV too long.

CV, they are scrutinising every sentence

2…GO INTO TOO MUCH DETAIL

exactly what it is that is on offer (you) and what you will be able to contribute to

People nearly always give far too much intricate detail about a particular

their business.

experience, when they should just focus

In essence, what can you do to benefit them? That’s what you should be

on the skills that they took from that experience. Lots of information about

thinking about all the way through the

what you did is useless if you do not

preparation of your CV. Look for ways to indicate that meeting you will be of

indicate the specific and, most importantly, transferable skills that you

benefit to your potential employer.

picked up. Employers want to know what

SOON AS A RECRUITER PICKS UP YOUR CV, “ AS THEY SCRUTINISE EVERY SENTENCE AND PICK THINGS APART TO DECIPHER WHO YOU ARE ” 2…SHOW US WHO YOU ARE This is

skills you acquired that you can use in the

something I believe in very strongly and the thing that I believe distinguishes my book from everybody else’s. I like to encourage a focus on the individual behind each CV, because the document

job you are hoping to secure. If you developed communication skills, there is no job where that won’t be helpful. Also, did you learn to budget? Or manage IT? What is it that each experience has

itself is just a couple of pieces of paper and yet we expect so much from it. An employer will reasonably assume that

enabled you to handle? n Interview by Laura Goodman

Photograph & Illustration: iStockphoto

of it from every corner.

Recruiters are fully aware that you can be taught the technical things you need to learn, but that if you are not the right sort of person you are not going to succeed in the job or get on well within the company. You are probably not going to be happy there either so it is in your best interests to do yourself justice.

Don’t underestimate the importance of hobbies. Many people hurry through this section or avoid it altogether, but the things you enjoy doing are what make you who you are. If you enjoy going to the cinema, which films in particular do you enjoy, and why?

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1) …RUIN IT ALL WITH A POOR LAYOUT

JOBS YOU NEVER Don’t makeOF... your CV too long. This is THOUGHT

particularly true for a graduate or junior candidate who hasn’t had

Auctioneer

many jobs. At this stage, even if

and picking things apart to decipher

you have constructed your CV as a representation of yourself, and so it is up to you to ensure that you are jumping out

Don’ts

Real World has five copies of Rebecca Corfield’s “Preparing the Perfect CV”.

To win a copy, send your postal address to catherine@realworldmagazine.com. It’s first come, first served. The book is published by Kogan Page and retails at £6.99.

BOO GIV K AWA EY!

Charlie Thomas has been an auctioneer you’ve done endless amounts of work at Bonhamsvolunteering for almost fiveor years. Charlie experience,

specialises in antiques and furniture.

“The job mainly involves being on the road and visiting clients who have antiques or furniture to sell. I am a furniture specialist so value it before it goes to auction. The furniture is photographed for catalogues and the internet so prospective buyers can view it before the auction. The internet has helped a great deal in selling the items, as people can view them for free (the catalogues cost £10 to £15) and they can start bidding online from home.

“I studied fine art evaluation at Southampton Institute, and after I graduated, became a porter at Phillips Auction House. Following this, I insured antique collections for private clients. I soon missed the buzz of the auction room, however, so I consequently became an auctioneer for Bonhams.

“I always liked antiques, especially furniture – it is practical and useful, and antique pieces can be good value for money. I enjoy researching the pieces of furniture we acquire and it is fantastic when something sells for a lot of money, especially for a greater amount than they are valued at. It is very exciting when the bidding falls between two people; everyone is looking at them and at me, anticipating the outcome. One of the highlights of my career was when we sold the contents of Midland Bank’s HQ. The room was packed; it was a big sale.

“It is best to start off as a porter. This involves jobs such as setting up sales, making sure auctions run smoothly and helping clients move furniture.

“It is not what I would call a glamorous job, but an extension on your education and an important process to go through if you want to become an auctioneer. It enables you to view many different types of auctioning so helps you decide which area you would like to focus on, whether it is film memorabilia, antique collections or, like me, furniture.” n Charlie Thomas was interviewed

by Katie Williams

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have you got what it takes?

We’re looking for

outstanding

final year students who’ve made the most of

their time at university

, WIN £10 000 Entries open in March TO PRE-REGISTER OR

NOMINATE SOMEONE VISIT

WWW.REALWORLDMAGAZINE.COM SPONSORED BY

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REALWORLDONLINE REALWORLD ONLINE

HowDoYou You GetAGreat GraduateJob?

BF

Winner!

Congratulations to Claude Gayle an applied sociology first year student from London Metropolitan University.

He walked away with a Nintendo Wii last month. For details of more great competitions and giveaways like these, check out the competitions page on: www.realworldmagazine.com

It is easier than you might think! All you need to do is follow our five simple steps and your job search will become a whole lot simpler.

Real World tells you what to do.

STEP 1: LOG ON AND REGISTER All you need to do is visit www. realworldmagazine.com and register your details. It only takes a few minutes, but it could be the first step to landing a fantastic job. Once you’ve registered with Real World you get access to exclusive content, as well as details of great competitions and book giveaways.

STEP 2: JOB ALERTS DIRECT TO YOU After you have registered, you will regularly receive tailored job alerts and informative newsletters straight to your inbox. Whatever career path you are interested in, we will make sure you are the first to receive details of relevant jobs.

In addition, every fortnight we will send you a roundup of the latest graduate news and careers advice.

STEP 3: SPRUCE UP YOUR CV Found a job vacancy or work experience placement you want to apply for? We

are here to help. As a registered user you get exclusive access to our digital editions, which feature top tips on how to fill in application forms, plus our excellent CV clinic.

STEP 4: PERFECT YOUR INTERVIEW TECHNIQUE Once you’ve got an interview lined up, there’s no better place to turn than www.realworldmagazine.com. We’ve got loads of great advice from leading authors, careers advisers, and recruiters themselves on how to perform well in interviews, and get the most out of assessment centres.

Have you seen our digital edition? In addition to all the features in the print edition, this month you’ll also get access to our superb CV clinic. The digital edition is fully searchable so you can find previous features at the touch of a button. All you need to do to access it is to register at www.realworldmagazine.com

STEP 5: GET READY FOR THE REAL WORLD Landing your first graduate job can be an exhilarating, yet daunting experience.

But don’t feel overwhelmed! With our career survival guide we offer some superb advice on how to get your graduate career off to a flying start. n

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an3M: ch aly five GE em tic NE ist al RA s SC L G HE RA M D ES UA TE

é: stl es Ne sal ies o c TE tw can UA va AD R S L G ME RA HE NE SC E G

AM EC de gradNuc ve ua lea sc lop te r: he m me en EN s t GI NE ER IN G , are ftw : soware M AR hard ort p s supineer eng

NG ERI INE G EN

SITUATIONS VACANT HAVE YOU BEEN THE PAST FEW M CHAINED TO YOUR DESK FOR O YOU ARE NOT A NTHS CONSTANTLY REVISING? LONE. BUT NOW ARE UNDER WA Y YOU SHOULD THAT EXAMS BE TURNING YOUR ATTENTION TO G E TTING A JOB OR PLACEMENT. THE R E A R E NUMEROUS SC WORK WITH VACANCIE HEMES 2007 START. WE S FOR A SUMMER OR AUTUMN TELL YOU HOW TO APPLY

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JOBS AVAILABLE | OVERVIEW

Ern st ac & Y tax cou oung ad , a nt, : vis nd ory FIN AN CE GE ma : finan n pro agemcial gra mment e FIN ANC E

Y

ou will have been working hard revising and concentrating on exams, but now is the time to start thinking about what you are going to do when you graduate and during your placement year. There are many graduate programmes with vacancies still available, so what are you waiting for? Have a look at our listings with details of companies you can still apply to – then go for it!

Photograph: iStockphoto

GENERAL GRADUATE SCHEMES 3M: The technology company has numerous vacancies across the country. It is looking for five analytical chemists and a process development scientist based in Loughborough, five IT graduates, a customer insight co-ordinator and a digital marketing co-ordinator, based in Bracknell. To apply please visit: http://solutions.3m.com Aldi: Discount retail chain Aldi is on the lookout for graduates to join its national graduate recruitment programme. The company takes on 90 graduates each year.

In return for a demanding management role, it offers a starting salary of £39K, rising to £56K after three years. Applicants should apply online at www.aldi.com or send a CV and covering letter to Area Management Recruitment, Aldi Stores Ltd, Neston Distribution Centre, Chester High Road, Neston, CH64 3TS.

Ve n rec n Gr con ruitmoup: sul ent tan ts REC RUI TM ENT

Co-operative Group: The world’s largest consumer co-operative is looking for 12 commercially-minded people (with a 2:2 or above in any discipline, or equivalent) who are focused on a business career in general management or finance. The starting salary is c£21K with 26 days of annual holiday, and is based in Manchester with some travel. The application form and more details can be found at www.altogetherdifferent.com GAP SPORTS: The organisation is seeking a volunteer manager to work in Ghana, managing all aspects of the volunteer experience. You will need to be motivated, have management experience and have travelled extensively, preferably to West Africa. You will receive a package including flight allowance, free accommodation, and annual bonus. To apply send a full CV and covering letter highlighting relevant experience to careersghana@gapsports.com Graduate Promotions: The company plans, arranges and delivers marketing campaigns for graduate recruiters and advertisers of consumer brands. It has five vacancies for trainee campaign executives and student marketer network executives plus six opportunities for event management and marketing interns. The positions are based in central London with a salary between £17.5K and £20K depending on the role. Send your CV and a covering letter to careers@graduatepromotions.com

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a 0 gel An mer: 2 t i en rt Mo cruitmants re nsult co NT ME UIT R C RE

Closing dates are the end of May. Most roles start in late August or early September.

Nestlé: The fast-moving consumer goods giant has two vacancies for sales graduates based in Croydon or York. The salary is £24.5K, plus £2K London weighting. Visit Nestlé’s website and apply online: www.nestlecareers.co.uk RM: The leading provider of software systems, services and infrastructure to UK schools, colleges and universities is recruiting for the following roles to start on its graduate scheme in July – September 2007: software engineers, business solutions developers, technical support engineers, network support engineers, systems engineers, finance trainee, product manager, business analyst, graduate project manager, sales consultant and buyer. For more details on the roles and how to apply please visit www.rmgraduates.com Siemens: The engineering and electronics specialist has more than 50 vacancies with an autumn 2007 start. Roles are UK-wide and salaries are in excess of £20K. Apply online at www.siemens.com/grad Teach First: The organisation’s mission is to transform exceptional graduates into effective, inspirational teachers and leaders in all fields. It has positions open in maths, science and ICT – these close on 1 June. From 4 June it will recruit teachers across the board to start in 2008. Candidates may be able to defer their start date for a year. For more information visit: www.teachfirst.org.uk

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TF1003 Real World 1/2 page ad

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12:35

Page 1

Teach First’s graduate programme is a unique opportunity to be different and to make a difference. It’s an innovative combination of teaching with management skills training and leadership development, plus unparalleled internship, networking and coaching opportunities.

Whatever you aim to do with your career, Teach First.

INTERESTED?

Final few positions available for 2007 to teach Maths, Science, English and ICT in the Midlands & Greater Manchester, final closing date end of May. Recruitment starts in June for 2008!

I taught first www.teachfirst.org.uk

BRUNEL UNIVERSITY’S

NATIONAL GRADUATE RECRUITMENT FAIR 21 MAY 2007, 1.00PM Sports Hall, Brunel University, Kingston Lane, Uxbridge, Middlesex, UB8 3PH Open to students/graduates of all Universities

109215 0407

For further information please visit www.brunel.ac.uk/pcc or call 01895 266840

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JOBS AVAILABLE | OVERVIEW

Tesco: The supermarket chain is expanding its key growth business areas and has a number of new roles with a September 2007 start date. It has vacancies in commercial, property and engineering, and support office. You will need leadership and analytical skills, as well as a 2:1. For more information about these roles, plus all the firm’s 2008 programmes, visit www.tesco-graduates.com Thistle and Guoman hotels: The UK hotel chain is seeking 30 recruits to join its highly successful UK-wide management training programme. The application deadline is the end of May, with assessment days held in May and June. Email your CV and covering letter to recruitment@thistle.co. uk or for more information call the recruitment team on 0845 345 9728.

Unilever: The international manufacturer is continuing to recruit for its graduate leadership programme for the functions of supply chain and IT. 2007 salaries start at £26K and include a number of benefits. It also offers a limited number of deferred places. If you are interested visit the website www.unilever.co.uk/careers ENGINEERING 3M: In addition to the many vacancies mentioned above, the diversified technology company is looking for a number of engineers. It is recruiting nine optimised operations engineers for various locations around the country, to start immediately or in September. It is also looking for a project engineer based in Loughborough and a display and graphics engineer for Bracknell. Visit the web address shown on page 13.

AMEC Nuclear: One of the leading international engineering consultancies within the nuclear industry is looking for 30 graduates in the following disciplines to join its accredited graduate development scheme: mechanical, C&I/electrical, physics and chemistry. Offices are based in Cheshire, Cumbria and Berkshire.

Salaries are competitive. To apply send your CV to barbara.smith@amecnnc.com ARM: The technology design company has 25 vacancies for software, hardware and support engineers, plus at least four industrial placements on offer. The majority of positions are based in Cambridge. The salary for graduates is £22K to £25K and industrial placements will receive £14K to £16K. Review jobs at: www.arm.com/employment/ and send an email stating your interests.

BOC: A global industrial gases provider, the company has plenty of opportunities for fulltime engineering/technical graduates. You may be required to travel to any BOC site in the UK and therefore must be flexible in your

audit, tax and business advisory areas.

Locations are based nationwide and salary is highly competitive. The graduate programmes start in September 2007. It accepts online applications only through its website. Visit www.ey.com/uk/graduate

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GE: Fancy working for the world’s largest company by market capitalisation? GE’s financial management programme is open for applications from graduates for July 2007 entry. Salaries are competitive and vary depending on location. Visit the ‘careers in finance’ page at www.gecareers.com

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IF YOU ARE LOOKING FOR AN INDUSTRIAL PLACEMENT, THIS COULD BE THE ONE FOR YOU

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approach and fully mobile. Please visit: www.bocjobs.com/UKGraduates/Default.asp British Nuclear: The organisation has vacancies with an autumn 2007 start for civil, electrical and mechanical engineers at many of its sites. All applications are dealt with online. For more details, see: www.britishnucleargroup.com/graduates Laing O’Rourke: A leader in construction solutions, the company is seeking 200 graduates for its 2007 intake. Disciplines required include civil and structural engineering, building, quantity surveying, mechanical and electrical engineering, building surveying, construction management and environmental engineering. Other disciplines welcomed.

The salary is £24K plus company car/ allowance. Please apply online via www.laingorourke.com Siemens: The engineering and electronics specialist has vacancies for electrical, electronic, metallurgy, materials, process/ chemical and mechanical engineers. Roles are UK-wide and salaries exceed £20K. Apply online at the company’s website: www.siemens.com/grad FINANCE BOC: The company has opportunities for fulltime finance/accounting graduates. Its finance training programme is a three-year scheme designed to develop future senior managers. You will be required to pass your CIMA qualification. For more information visit: www.bocjobs.com/UKGraduates/Default.asp Ernst & Young: One of the ‘big four’ accountancy firms, it still has vacancies in

RECRUITMENT Angela Mortimer: The recruitment agency is looking for 20 aspiring recruitment consultants for its offices in Bristol, Birmingham, London, Manchester and Nottingham. The basic salary is £14K-£18K. Send a CV and covering letter to: careers@angelamortimer.com Venn Group: The consultancy is ranked the 28th fastest-growing company in the UK. There are Venn offices – and opportunities to work – in Birmingham, Bristol, Dublin, Leicester, London, Manchester, Milton Keynes, Slough and Watford. To find out more about a career in recruitment contact Marie either at modriscoll@venngroup.com or 020 7557 7667.

WORK PLACEMENTS 3M: If you are looking for an industrial placement, the diversified technology company could be the one for you. It has opportunities for 20 marketing co-ordinators based in either Bracknell or Loughborough. It is also offering a placement for a sales representative. The position is field-based, although initially located in Bracknell. Visit: http://solutions.3m.com Ernst & Young: This major firm is offering vacancies for its summer internship programme, starting in July 2007. It accepts online applications only. Visit www.ey.com/uk/graduate to apply for a position that could seriously boost your start in working life.

Step Enterprise: Searching for a placement for summer 2007? Step Enterprise has secured more than 100 placements funded through the London Development Agency.

Small businesses across the capital require bright, talented undergraduates to complete innovative, business-focused projects over eight weeks of the summer. It also has 40 placements funded by the South East Development Agency. Please visit www.stepenterprise.co.uk for information on how to apply for a placement.

For details of more work placements have a look under “General graduate schemes” and “Engineering”. Want to find details of more current vacancies? Take a look at our website www.realworldmagazine.com. n

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Marketing and sales are both popular career choices for graduates, but what do they actually involve and how do they differ? Real World investigates

making yourmark Job title :

Marketin

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Name: M ark Mille r Compan y: Dream Ma

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MARKETING & SALES | Overview

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Job title:

Head of Sales Name: Sally Slater Company: Euro Sales

ales and marketing – how often have you seen these two careers linked?

Images: iStockphoto

More often than not, probably. The truth is that they are quite different

she says the

professions, requiring different skill sets.

distinction is

But there is a degree of overlap between the two – what they share in

becoming harder to make. “Boundaries are

common are opportunities for excellent career progression.

blurring a bit between sales and marketing. While sales used to

So, what do these careers entail? Sales, not surprisingly, is the art of selling products or services (or, in the case of recruitment,

be all about cold calling and following up leads, now it’s more about cultivating long term relationships, finding solutions for

selling people). Sales positions are target-based and, as a result, earnings often depend on those targets being reached, with bonuses awarded when they are met. According to Paul Drew,

businesses, and achieving higher spend per customer. Marketing also encompasses brand management as well advertising.”

In terms of the qualities needed to succeed in sales or

marketing manager at sales and marketing specialist Pareto Law, sales is a growing area for graduates to enter. “Sales is becoming an extremely important part of business, and each

marketing, both require commercial awareness. In addition, employers don’t tend to look at degree discipline or even work experience. For marketing, what’s more important are personal

company is after the best-profile graduates to enhance the position of their business,” he tells us.

On the other hand, according to the Chartered Institute of

skills such as initiative and being an influential and persuasive communicator. “You also need to be able to juggle numerous projects, be enthusiastic, as well as being a lateral thinker –

Marketing (CIM), marketing is: “the management process responsible for identifying, anticipating and satisfying customer needs profitably.” It also emphasises that marketing is not just advertising, nor is it a “fancy word for selling”. There are many different types of marketing. For example you could be working

being able to think outside the box is important,” says Lisa Carr.

While for sales, you need negotiating skills, and be able to strike up a rapport and develop relationships. “You need the ability to deal with different people in a positive way, plus have an understanding of the business and its products and services.”

for a fast moving consumer goods (FMCG) company like Heinz or Kellogg’s. Professional services and financial services firms like KPMG and Prudential respectively also have marketing

Still not sure that sales or marketing is the career for you? Paul Drew believes that career progression and monetary rewards are key reasons why sales could be a great graduate career

departments. Industrial companies, like Rolls-Royce, offer marketing roles for graduates. And an expanding area is e-marketing, with the likes of Amazon offering positions.

choice: “A lot of sales graduates go on to be fast-tracked into management because they learn quickly how a business works commercially and technically,” he says. “It’s not unheard of for

Lisa Carr, careers adviser at Warwick University, thinks marketing is a popular graduate career choice because it’s seen as very accessible to students. “Students often have some experience of marketing at university, such as through charity fundraising,” she states. “It’s something that may seem less scary than, say, investment banking. No specialist exams are needed, like accountancy, and you don’t need specific qualifications to start out. Generally the marketing environment is fun and its “work hard, play hard” ethos is very appealing to graduates.”

So how do marketing and sales differ? “Sales is a more faceto-face and people-oriented role,” explains Paul Drew. “Sales can actually be done by most people, but it’s the right calibre person that shines as a good salesperson. You have to be confident and passionate, and have a need to be business oriented to achieve higher goals and bonuses.” Marketing is broader than sales according to Warwick’s Lisa Carr, although

graduates to move quite quickly up the career ladder and to be earning £50K-plus a year.”

For sales graduates, basic earnings in the north of the UK are around £17-20K, and £22K in London. However, with on-target earnings you could take home more than £30K in your first year.

For marketing, you can expect around £20-25K for a graduate brand manger post at a major firm, and advertising will typically pay in the high teens. Salaries at not-for-profit organisations may be less. It depends on the sector and specialism. Many marketing directors are on six-figure salaries.

Careers adviser Lisa Carr believes that both professions offer great opportunities for graduates: “There are fantastic transferable skills that you can use in either business functions,” she reveals. What’s more, she adds: “Both sectors are very open-minded, and in terms of creating your own career path the sky’s the limit.”

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MARKETING & SALES| case studies

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“

there’s no real limit to where you can get to. the company recognises your work and will reward you accordingly

Dan Sinnott Í

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Age: 25 Degree and university: Business Studies, 2.1, Staffordshire University Job title: Direct sales manager, Phones4U

Emma Preen È Age: 22 Degree and university: BBA Management degree, 1st, Lancaster University Job title: Consumer insight planner for Nestlé UK

Photograph of Emma Preen by Yang Ou

Why did you want to work for Nestlé? I spent my year in industry, a compulsory part of my degree, with Nestlé. I worked in an internal consultancy called ‘business, analysis and research department’. I also liked the culture and the exposure to important projects within the business. After I left, they offered me a job.

I enjoy project work and being able to develop different skills. Nestlé’s marketing scheme is a comprehensive programme with lots of opportunity to develop.

What do you do in your job? I’ve been asked to develop a new role within Nestlé. We are trying to become more “channel-focused” and more customer-facing. We want to answer the needs of the consumer, as well as of organisations like train stations or cafés. We felt that it was an area where we needed to develop consumer insight, and we need to make sure we have a plan going forward. The second part is that I am on secondment to a customer two days a week working on a vending project; my role is to develop the customer relationship. It’s very early days, but

Nestlé is well positioned to offer lots of vending expertise.

What do you like most about your job? The variety. It’s so challenging and there’s a huge amount of responsibility because it’s such a new role. One of the challenges is making people aware of what I’m doing and the benefits of the project. I enjoy the fact that it’s project-based and you learn different skills.

What is the most challenging aspect of the job? The internal politics, but that’s inherent in any large corporation and I see it as something you can work around. As a result, you need to manage people’s expectations and inform all the key stakeholders of what you’re doing.

Why did you want to work for Phones4U? To be honest it was going to be part of a stopgap before travelling. I just wanted a sales job so I could save up, but after a couple of months they asked me about career progression and I was put on a fast-track scheme. I can’t speak highly enough of the company; they like to promote from within and are very focused on their people. There’s no real limit on where you can get to; the company will recognise the work you do and reward you accordingly.

I still plan to go travelling, but rather than with a rucksack, I want to be on a beach sipping Champagne, with money in my back pocket.

What do you do in your job? I spend 70 per cent of my time coaching sales consultants, trying to understand how their techniques could be improved. My other time is spent setting targets and doing administrative tasks. Additionally, I objectively see how we can sell more, what areas can be improved, looking at things like customer service areas.

What do you like most about your job? When you start the day and you’ve some serious targets to hit, and it looks like a lot of money to do in a month – but then you do it – you get a real buzz. I like doing 70 sales in a day,

Future plans? The secondment will play a big part in my job for the next six months. After that I hope to continue in the consumer insight team. Then I’d like to move into an assistant brand manager position and move up as opportunities occur.

Advice for readers considering a career in marketing? Try to get some business experience before embarking on a career. It opens your eyes and makes sure you’re going down the right career path. It’s not just about academic qualifications; you need to be expanding your skills-base.

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BE motivatEd FiNaNCiaL SaLES, data aNaLYSiS, tECHNoLoGY aNd JoURNaLiSm CaREERS Welcome to the challenging world of financial information and technology.

You will be exposed to many possibilities and be empowered to take advantage of them. You will be rewarded for your dedication and creativity, and will advance rapidly when you embrace the challenge.

careers.bloomberg.com Bloomberg is a proud Equal Opportunity Employer. Š2006 Bloomberg L.P. All rights reserved. 21358804 1006

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marketing & sales | CASE STUDIES

or setting records. The atmosphere is quite young and it is a youthful environment, (music is playing in the background as we speak).

We have the music playing to try to get everyone going.

What is the most challenging aspect of the job? The increasing targets on a monthly basis probably! But seriously, it’s difficult to single out one thing really.

Future plans? The next level up is business operations manager, that’s what the business would dictate. But since the company has been taken over there are other areas I’d be interested in.

Advice for readers considering a career in sales? You’ve got to be resilient and a selfstarter, plus it helps to be money-motivated.

You also need to have a willingness to learn and an ability to win.

Jo Lockett Ó Age: 27 Degree and university: Public relations and communications, 1st, University of Lincoln Job title: Marketing manager, Tesco Why did you want to work for Tesco? It came from two things: firstly I wanted to work for a big, national company. It had to be big for the reason that I didn’t really know what I wanted to do, so working for a big company meant I could move into other areas.

Second, I chose Tesco because I’d worked on the shop floor at Marks and Spencer, and knew I liked retail. Wanting to work for a big retail organisation lead me to Tesco.

What do you do in your job?

I joined Tesco in 2003 and undertook the 18-month graduate scheme. Now, I’m completing a 12month placement. I project manage around nine marketing teams and make sure they link up. They have different aims and it’s difficult to get them to join up. I am working on two projects: one is sports for schools, and the other is health.

What do you like most about your job? My role is interesting because I work with loads of different departments. I don’t physically produce anything, but I touch on lots of areas.

For example I work with Tesco Magazine, as well

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as new products. I get to move outside marketing every so often and learn about things like commercial affairs, which helps me get more experience. One of the best things is the chop and change; in other companies if you get itchy feet you have to look for another job externally.

What is the most challenging aspect of the job? I’m very clear about what I need to do, but my work involves lots of people – and making sure everyone is joined up is a challenge. For example, Tesco Magazine knows three months in advance what it is going to feature, but with point of sale we’re lucky if they decide four weeks before – they have really different time scales.

Future plans? I am going to work in an advertising team. So I will have gone from having quite a general role to choosing a specific discipline. I don’t really know anything about the role yet!

Advice for readers considering a career in marketing? I’ve really learnt that so many skills are applicable to marketing. When I look around the office I see people who are extremely analytical, while others are really creative. You have to be open-minded about your skills and where they fit in best.

Will Grayson Ï Age: 24 Degree and university: Chemistry and management, 2.1, Manchester UMIST Job title: Graduate trainee, technical sales specialists - pharmaceutical, Johnson Diversey Why did you want to work for Johnson Diversey? I was looking for a job that would give me the exposure to gain experience in lots of areas of the business and that offered clear opportunities for career progression. I applied for a number of different jobs where my chemistry background would be an asset – The Johnson Diversey graduate scheme was a perfect match.

Johnson Diversey is a chemical manufacturer that supplies hygiene solutions to a vast array of industries, from hotels and hospitals to food and pharmaceutical manufacturing facilities. We manufacture a huge range of chemical cleaning products and market a wide selection of household brands in the industrial market including Persil, Dove, Mr Muscle and Comfort.

What do you do in your job? The major focus of my job for the first year was to develop Johnson Diversey’s presence in the NHS as a supplier of specialist cleaning products for in-house pharmaceutical manufacturing units, a huge market that offered large

potential to the pharmaceutical sector of the company. The role meant winning business and setting up accounts in NHS hospitals across the UK. It was a case of finding contacts, building relationships and a basis of people in the industry. Also, I managed a number of cosmetic and pharmaceutical accounts throughout the country, growing them and monitoring that everything was running smoothly at site level.

What do you like most about your job? The best feature of a sales role is the buzz when you win a new account. I like the freedom to manage my time and choose where I go each week. I plan all my time myself – apart from when I need to respond to a customer. A great feature is that you see the results you’re attaining and keep track of what you’ve achieved. The sales teams are the foundations of the company, and it is great to see what effect my job has on the company.

What is the most challenging aspect of the job? As with any sales job the hardest challenge is getting appointments to see people. This has been tricky at times, but it’s a hurdle you have to overcome. People’s time is stretched in most companies, but on the whole it’s in their best interests to see you.

Future plans? My sales role has provided a good basis to build my career upon; I have developed a strong understanding of the company and our customers’ needs. I am now progressing into a marketing role, which will see me looking after the product range that I was selling; my experiences and knowledge gained in the sales role will be a valuable resource in my new role.

Advice for readers considering a career in your field? To succeed, you need to be highly motivated and results driven. It helps to have a keen interest in your chosen field as enthusiasm makes selling much easier. I would recommend anybody considering a sales career to gain work experience in that field and to arrange to shadow someone for a couple of days to gain a better understanding of the job. I took a year in industry as part of my degree, working in a marketing team for a multinational company. n

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Wednesday 30 May 12.00pm - 7.00pm Thursday 31 May 10.00am - 3.00pm SECC, Glasgow To attend, go to: www.gla.ac.uk/services/careers/gradfair2007.htm or contact Jo Elliott at j.elliott@admin.gla.ac.uk

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24/4/07 16:10:59

dare to care

The social care profession has undergone a number of changes in recent years and could provide you with a challenging and diverse career as Luke Barras-Hill discovers

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Photographs: iStockphoto

social care | Overview

Caring for people from different backgrounds and having the

Opportunities to specialise in specific areas and tailor your interests

ability to devise strategies for assessing the nature of people’s problems, as well as implementing solutions for people from all equity derivatives walks of life, is no mean feat. However, social care is an area of

to your job roles are an important part of social work’s flexibility and diversity, a point made by Ruth Cartwright of the British Association of Social Workers: “It can be a rewarding career if you are able to

work that is becoming increasingly attractive to new graduates, mainly because of the challenges it offers them to aid people to change their lives.

feel you have helped some people to a better quality of life,” she says. “The ultimate aim is to do yourself out of a job, with a person or family finding they can manage without you.”

Social work is divided into adult and children sections with various subsections within each. Working with children can involve child protection services, fostering, adoption, children with disabilities, children who have offended, and those in residential care. Adult services include, amongst others, working with the elderly, those with learning difficulties or mental illness, those with alcohol or drug related problems, and dealing with those seeking asylum. Newly-qualified social workers need to work with a broad demographic of people: the elderly, families, young children or people with disabilities.

From developing drop-in centres to aiding young people with issues on sex or alcohol abuse, or working as a personal assistant with the elderly, the opportunities for graduates are endless: “The social care profession employs a lot of graduates in other areas such as policy, strategy, audit and planning”, says Richard Banks at the Skills Council’s sector, skills for care and development.

Educating and supporting Revolutionary changes have been made in the areas of social work education; particularly in the way people enter the profession. The compulsory introduction of a three-year undergraduate course in social work at an accredited university has replaced the old style diploma system. It ensures that all social workers on the General Social Care Council (GSCC) register have successfully completed an honours degree in social work, having undertaken and experienced a mixture of formal academic learning and 200 days of relevant experience essential to entering the profession. Bridget Millmore, assistant director of the career development and employment centre at the University of Sussex, cites this as an important factor in attracting new people to the industry: “The changes to how you can train to be a social worker may have opened up the career to a

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For an informal chat please call Matt Baty on 01245 436 656 or email: matthew.baty@essexcc.gov.uk Find out more by visiting www.jobsatessex.co.uk where you can apply online or, for an application pack, please contact the Essex County Council Recruitment line on 0870 169 9722 or email: essexcc.jobs@capita.co.uk Minicom number: 0870 169 9734.

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social care | case study

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wider range of people. Social work, like teaching, now offers routes at undergraduate and postgraduate level that offer flexibility for students to choose to train at different stages. I believe this is important to attract a diverse range of entrants into the social work profession.”

Working conditions can vary considerably, and can be emotionally demanding and stressful particularly in areas with heavy caseloads. A working week can be up to 37 hours with unsociable hours. Starting levels of pay are generally good, particularly in central London where salaries range between £19K and £25K. There is a wide range of financial incentives available to new graduates and an array of ways to progress up the career ladder. According to Ruth Cartwright some employers offer a “golden handshake” or a recruitment and retention repayment, usually paid in instalments after certain periods of time, which is separate from salary.

Personality check You have to be empathetic, sympathetic, patient and resourceful.

You need to be able to form relationships with people from different walks of life while devising strategies for solving their problems. “This job tests you,” notes Bob Bielby, acting service manager for the access and assessment service at Hounslow Council in London. “We want people who will come in, look at things and try to understand why they are the way they are.” With this in mind, for a career that is emotionally challenging but equally rewarding, and can do a power of good for people, look no further than a career in social work. n

Photograph of Glenda Lee by Yang Ou

Financial support The General Social Care Council offers a non-means tested bursary to students not funded by prospective employers. The bursary includes a contribution towards fees and a travel allowance for placements. Postgraduate students can apply for an income-assessed grant, and undergraduate students can apply for a higher education student loan through their local education authority on top of the bursary. For more information on the social work bursary scheme and funding as well as information on institutions running social work courses, contact www.gscc.org.uk and www.socialworkandcare.co.uk.

Glenda Lee È Age: 46 Degree and university: Social work, North Middlesex University Job title: Hospital social worker, London Borough of Enfield What does your job involve? I am part of the duty assessment team. A referral could come to us under section 17 of the Children’s Act, which protects children in need. A manager will allocate a case to a social worker and sometimes we have to complete an initial assessment within seven days. Another element of the job is to attend weekly meetings with doctors and other medical staff to discuss any children attending the hospital that week. For example, sometimes the child may have been intoxicated or self-harmed.

What was your motivation in choosing this career? I was a family centre worker for about 16 years in West Yorkshire and London. I decided to do a social work degree as I wanted to work with families from the point of referral to the end result.

One reason for choosing the career is that I have a passion for working with children and families. I was one of Enfield’s “grow your own scheme” a government scheme to encourage people employed by a local authority to go into a social care career.

What do you enjoy about your job? I like the fact we’re very much at the frontline and the work is varied. At times, the work can be demanding but I enjoy the challenges it brings. I also enjoy learning new things, particularly on the medical side. Working in a hospital, we are learning medical terminology and I find that stimulating.

What is the most challenging aspect? Making a difference in people’s lives, particularly having an impact on children’s lives. It is also challenging meeting timescales and managing my workload.

And the worst part? I like my job, so it’s difficult to say what the worst part is.

Sometimes you are overloaded; I don’t like it when things are not organised. I like clear directions and to be managed appropriately.

What advice would you give to readers considering a job in your field? You’ve got to be open to a challenge; if you are it can be very rewarding emotionally. When you’re on the frontline it can be very demanding; but the satisfaction that comes with a good piece of work outweighs everything. You should also look for a job with good supervision – regular support from higher management is important – without that you can’t do a good job.

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Putting the Community First

See it from a new perspective Opportunities for Qualified Social Work Staff Up to £35,799 pa (pay award pending) Come and play a key role in the lives of Barnet’s vulnerable children and young people. We’ve given our benefits a complete makeover and the impressive package now features:

• Up to £2,000 annual retention bonus • ‘Signing on’ fees of £3,000 for targeted posts • Placement bonuses for student supervisors of £2,000 • Excellent final salary pension scheme • Your own personal hand-held PC • Small teams and manageable caseloads • Strong support and supervision • Comprehensive professional development programme • Discounted local services Altogether this makes Barnet the outer-London borough with inner-London rewards for qualified Social Workers looking for a challenge and recognition. Our most recent JAR inspection rated our Children’s Service as one of the best in the country to date. So join us as we embark on the next exciting phase of our development, to create a children’s workforce that’s second to none.

Full details about the roles and rewards we offer can be found at www.likethenewbarnet.org where you can also register for email alerts to opportunities matching your current skills and experience, and details of our forthcoming recruitment events. Alternatively, you can call our specialist advisor on 020 8359 4925 for an informal discussion.

As we are committed to the protection of children and vulnerable people we will be recruiting to all posts using safer recruitment methods as recommended by the Warner Report. Therefore, short listed candidates will undertake a personal interview as part of the recruitment process.

Barnet Council is committed to promoting equality, challenging discrimination and developing community cohesion.

We welcome applications from all sections of the community. We are committed to the Investors in People Standard.

Visit our website www.likethenewbarnet.org

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social care | CASE STUDIES

Rachael Taylor È

Petra Schmidt È

Polly Cowan È

Age: 24 Degree and university: Social work, Angela Ruskin University Job title: Social worker, Essex County Council

Age: 29 Degree and university: Diploma in social work; MA in intercultural work and conflict management from German universities; certificate in play therapy. Studying for KCC Foundation MSc systemic psychotherapy at Bedfordshire University Job title: Specialist social worker, London Borough of Hackney

Age: 23 Degree and university: Law, Oxford University Job title: Social care trainee, looked after children, London Borough of Barnet

What do you do in your job? I deal with complex childcare cases including court childcare proceedings and child protection cases. I carry a caseload, which means I look after children on the protection register.

What do you like about your job? I enjoy the frontline aspect of the job. I am constantly interacting with service users and this is diverse, with so many different professionals in lots of different settings. Obviously, when it occurs to you that you might have made a positive difference to somebody’s life, however small, it is the most rewarding thing in the world. I find that it’s a constant reminder of why I chose social work in the first place.

What is the most challenging aspect of your job? Managing my caseload can be extremely challenging. I work with so many different people in completely different circumstances and it can be difficult to make sure you always make the right decisions with regards to each case’s wellbeing. Working with people means that there are always unexpected issues and problems, and I have to be prepared and able to prioritise.

Worst part? When you are working with a person who refuses to engage and accept help. This is particularly prevalent in my field – working with children and young people. It can leave you feeling helpless, especially when you can clearly see how much your help could benefit them. That’s one of the great things about having a strong team like mine – if you’re ever feeling despondent you can bounce ideas around and find new ways to tackle things. It can also be very hard to detach from work when you get home.

Advice to readers considering a career in your field? Arrange a visit to a social work team in your field of interest – just talking to people can be very helpful. Prepare to be emotionally challenged but don’t let that put you off; there are lots of opportunities to move between fields and the work is very varied. It’s ultimately so rewarding that you’ll never worry that you made the wrong decision.

What does your job involve? We work directly with children and families, as well as with social services, schools and voluntary organisations. We discuss what needs to change and what would be the best outcome for the family, as well as working with colleagues in children and young people’s services.

What was your motivation in choosing this career? I like having a variety of work and getting direct feedback from the people I work with. Partnership work is about achieving something together, seeing what a young person’s strengths are and helping them achieve their full potential.

“

we discuss what needs to change to get the best outcome for the family

”

What do you enjoy about your job? The partnership work; if we work together we can achieve a good outcome. We have to be creative to engage young people, so might send a text message to get them in.

What is the most challenging aspect? The partnership working. Also, sometimes families have complex cases, with issues perhaps regarding housing, benefits, or immigration.

And the worst part? Nothing, really.

What advice would you give to readers considering a job in your field? Be passionate about the work you do and believe in what you’re doing. Remember if you treat families with respect they will respect you.

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What does your job involve? I am working in a scheme that will give me two years’ experience of social care. After this, Barnet will put us through the MA in social care at Middlesex University. Then, I will become a fully qualified social worker. There are five of us who started as trainees; we are all in different teams: adoption, children in need, referral and assessment, and fostering. I am in the ‘looked after children’ section, working with children in foster care. My time is taken up with children and families. The local authority acts as corporate parents to the children, and we have lots of targets to be met in terms of health and education.

What was your motivation in choosing this career? I love working with people, and this is very much a people-friendly job. I also love working with kids. The Barnet scheme is good because you get two years where you are closely managed and supervised; then you go on to do a masters, after which you are guaranteed a job.

What do you enjoy about your job? I love working directly with children. They are all pretty much teenagers, and to get through to them is quite satisfying. I like knowing I can try to help them make their lives better.

What is the most challenging aspect? It can be very frustrating because some of the children or families are very difficult to engage with. Sometimes you can feel like although you’ve made a lot of effort the family or young person have been unable to make the changes sought.

And the worst part? There can be a lot of boxes that need to be ticked or paperwork that needs to be done to meet statistics.

What advice would you give to readers considering a job in your field? Make sure you have lots of experience of working with children and families, or young or adult offenders. Having experience of working with people from lots of different backgrounds is very useful. Be prepared to work hard and put in 100 per cent. n

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The recruitment industry is big business. a career as a consultant offers financial rewards after just a few years, Real World finds. case studies by laura goodman

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RECRUITMENT | Overview

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Photograph: iStockphoto

finding theperfect match When you think of a recruitment consultancy you probably picture the ones you see on the high street, such as Adecco and Office Angels. But you may not have realised that there are

One of the main attractions of recruitment as a career is financial reward: “It’s an incentive-led sector and a true meritocracy,” reveals Paul Farrer. But he warns: “You might

numerous types of consultancies out there, and working for one of them could be a very lucrative career.

While there are consultancies placing everyone from HGV

inherit a client base, but it takes time to know contacts and understand what they’re looking for.” So, how much can you expect to make? “In the first year people should be joining on

drivers to daffodil pickers in Cornwall, there are also highly specialised companies that place people in IT or banking positions, finding roles for accountants or a chairman of a FTSE

£18K-24K,” says Paul. “You will also earn bonuses, which are included in on-target earnings (OTE), so the reality is you’ll take home around £25K in your first year.” However, he says that by

50 company. There are even ones that focus on graduates, such as the Graduate Recruitment Company (GRC) and the Graduate Recruitment Bureau (GRB).

Paul Farrer is CEO of GRC. “In my view you need to be inquisitive,” he explains. “It’s not a case of just taking a brief from

the second year you should be earning up to £35K and in the third year the figures rocket to between £50K and £70K. Take home pay isn’t the only incentive to join a recruitment consultancy. “We offer better benefits than most,” claims GRC’s Paul Farrer. “We provide a free breakfast; duvet days; 23.5 days

an employer; a good consultant will challenge the brief, often with something the employer hasn’t even thought of.” He also emphasises that it is a consultancy role: “Management

holiday in the first year; a pension scheme; private doctor; free fruit; discounted massage; flexible working arrangements, and one-off incentives.” GRC and other recruitment consultancies

consultants investigate a business, they will then be persuading the client that the proposed actions are correct.”

But what do recruitment consultants actually do? “In many

also offer a great deal of training and the industry as a whole is good for investment in training and career development.

Recruitment consultants can take qualifications validated by

ways it’s like running your own business,” confirms co-founder of GRB, Dan Hawes. “You are given the equipment and then it’s over to you. No two days are the same, there is a lot of variety – you could be dealing with big or small firms, and different candidates.” In fact there is a lot of overlap between sales and recruitment as careers: “Sales and recruitment are exactly the same role,” argues Michael Betts, divisional sales manager at recruitment company STR. “The only difference is that with recruitment the product thinks for itself.” But GRB’s Dan Hawes believes there is only a limited crossover with sales: “You have to sell the job to candidates, and likewise the candidate to the employer, but that’s about it for selling. The rest is negotiation and it is much more strategic.” He concedes that there are transferable skills between the careers: “People do move from sales into recruitment and vice versa. But with recruitment there is more opportunity to develop and progress in your career.”

the industry body. Marcia Roberts, chief executive of the Recruitment and Employment Confederation (REC), says: “The REC offers certificates to supplement people’s degrees. For example, you can obtain a certificate in recruitment practice.

Most recruitment consultants take them; it is vocational training directly relevant to the industry. Anyone can take the qualification – the majority of people who do are in the industry – but if you are thinking of becoming a recruitment consultant it would be a good thing to do.” The REC offers a vocational degree in recruitment practice at Middlesex University.

Finally, Michael Betts has some excellent words of advice for students considering a career in recruitment: “As in any industry, a career in recruitment is as good as the company you choose to join.” To get a flavour of some of what it’s like to be a recruitment consultant at different firms, take a look at our case studies over the next few pages.

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“

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Giving 100% satisfaction to existing customers while being the first to respond to gaps in the market. All to meet challenging branch targets.

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So if you would enjoy blending sales and customer service skills to deliver results, please send your CV to careers@uk.randstad.com, quoting reference RWGR. We are an equal opportunities employer.

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recruitment | case studies

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“

i admit i’m in this job for financial rewards, but i also enjoy dealing with people

”

Mark Burns Ë Degree and university: Environmental science, Plymouth University, 2004 Job title: Recruitment consultant, Robert Half What do you do in your job? My job is essentially a sales job but I sit between the applicant and the client, finding vacancies and candidates through different sources. I get lots of people, particularly junior candidates and graduates, especially in London, who have no idea what’s out there.

What do you like about your job? I would be lying if I didn’t say I am in this job for the financial rewards, but I also enjoy dealing with people. I work with 60-plus people in an open-plan office, all extremely driven and tenacious team players, which is a real buzz.

Many recruitment roles exist now whereby the entire recruitment process is conducted by telephone or email, but at Robert Half we have big budgets encouraging us to get out, even internationally, to make and maintain contacts. We sell people to people so it’s important to have a massive amount of contact with those people.

Photograph of Mark Burns by Yang Ou

What is the most challenging aspect of your job? Motivation. It is challenging to plan a day’s work and stick to it but if you can do that you’re likely to be extremely successful quickly. There is incredible financial gain to be had but you cannot earn the money doing nothing. In essence, it’s a fairly straightforward job to do, but very hard to do right.

Worst part? None of it. I am a very stubborn person and I would not do the job if I didn’t want to. I suppose if I had to say something I’d say the hours can be long, but again, if you plan the day ahead they don’t need to be.

Advice to readers considering a career in your field? You really must want to do it.

People have different motivations in life; I want to live a lavish lifestyle and retire early so I’m driven by recruitment – it’s just so rewarding. There is international opportunity at Robert Half and there is lots of possibility for progression; the team leaders here are organically grown rather than recruited externally, too.

Abigail Fisher Í Degree and university: History, University of Kent, 2006 Job title: Recruitment consultant, Michael Page What do you do in your job? I recruit people looking for temporary accountancy work and fill various temporary vacancies across Michael Page’s central London client base. I am responsible for recruiting accountants who are looking to gain further experience in the sector. On a day-to-day basis I review CVs and conduct telephone and face-toface interviews with potential candidates.

What do you like about your job?

I particularly like working for such a well respected company. Michael Page is really dynamic and the general ethos is definitely “work hard, play hard”. I absolutely love the team I work with; we’re all very similar in that we love people. I enjoy all stages of learning about new people, and that includes the candidates I meet with as well as the clients who rely on me to get to know their individual needs.

What is the most challenging aspect of your job? It took me a while to get to grips with some of the terminology and qualifications, and understand what makes a great CV. I’ve also had to work hard on my time management. Now I can fully appreciate that there are times in the day for certain tasks and how critical good time management is.

Worst part? It can really ruin a day when a candidate you offer rejects your position.

Advice to readers considering a career in your field? It is very important that you can get over the disappointments that come with the job because when you make a placement it’s an amazing feeling. It’s about moving quickly on from the lows so you are closer to riding the highs.

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RECRUITMENT | CASE STUDIES

Razuana Siddiq È Degree and university: Business studies, University of Coventry, 2006 Job title: Recruitment consultant, Joslin Rowe What do you do in your job? I recruit for the banking operations division of Joslin Rowe, covering the temporary and contract side. I specialise in investment banking, which is a huge responsibility given that Joslin Rowe recruits for the top two investment banks.

What do you like about your job? The pace.

I love the fact everything about recruitment moves so quickly and is constantly changing. The market is fiercely competitive, which means I must always be on top of everything, ensuring I know the market and the clients inside out. I also really enjoy the contact with people at every stage of the recruitment process.

What is the most challenging aspect of your job? I suppose the competitive aspect that I love is also the biggest challenge. It is really important that I find the right skills in a particular candidate and work with them to develop those skills so that, in the end, I can meet my targets.

Worst part? For me, the worst part is when I haven’t met a target or found a particular candidate a job. It can be upsetting because you can’t force roles to accommodate people or people to fit roles, so you haven’t always got the person’s ideal solution at hand, even though you wish you had.

Advice to readers considering a career in your field? I would say go into recruitment with an open mind, it has moved far, far away from its image of straightforward cold-calling.

Ross Golding Ë

What do you like about your job? Banking and finance recruitment is extremely competitive, especially in the City where we are competing against many other firms to be the client’s favourite. The aspects I particularly enjoy are working on the client/candidate base through regular contact, pursuing new business leads, negotiating rates, meeting clients/candidates and attending international networking events. I also work within a fantastic team of dedicated bilingual consultants, all of whom work for each other, sharing similar backgrounds. Our working culture is unique.

What is the most challenging aspect of your job? Actually making the placements.

Comparatively, arranging interviews and getting the roles can be exceptionally straightforward. Recruitment consultancy is both client and candidate focused so the challenge is managing both sides and keeping everybody happy.

Worst part? There are few aspects of my role which I don’t particularly enjoy: whilst the administrative stages like placing adverts and formatting CVs need to be carried out, they can be slightly time-consuming.

Contrastingly, the benefit of carrying out both of these accurately reflects in the calibre of placements and client feedback we gain from our established client-base. It is essential to prioritise, time manage and erase any non-essential interferences on what is always a busy day.

Advice to readers considering a career in your field? I came into recruitment consultancy/financial services completely fresh having left university believing I would pursue a career in hotel management.

So, I would probably advise anyone completely new to recruitment not to be daunted by the pressure. If you are prepared for the challenge and find the right training and the right team, there is no reason why you can’t excel as an established top biller.

Sharon Fidler È Degree and university: French and Spanish, University College London, 2001 Job title: Recruitment consultant and team leader, Angela Mortimer What do you do in your job? I joined Angela Mortimer’s graduate training scheme about five years ago. Since then, I have moved from temporary to permanent recruitment consultancy. I lead my own team and am responsible for mentoring my colleagues and helping them fill roles effectively.

What do you like about your job? It’s very fast-paced and sometimes the variety still astounds me. I work with some great people and the environment is so dynamic. There is also, of course, the potential to earn a highly satisfying wage!

What is the most challenging aspect of your job? The workload is heavy because the jobs that I manage are both huge in number and incredibly varied, so I have to rely a great deal on my own time management and sound planning.

Plus, as a team leader I am responsible for overseeing the budget and reporting back to directors. It can be a lot like running my own business at times and, in that sense, I suppose it acts as a good apprenticeship if I ever wanted to do so.

Degree and university: International hospitality management, University of Surrey, 2005 Job title: Consultant, Euro London Banking and Finance

Worst part? In recruitment you are dealing with people not inanimate objects and so there is much more scope for being let down. When people don’t turn up, particularly candidates to interviews, it can be particularly frustrating.

What do you do in your job? I place candidates in permanent roles within sales and trading. The positions include brokers, traders, investment banking origination associates and new business development executives in fields such as interest rate derivatives, equity derivatives, financial solutions, and hedge funds (amongst others).

Advice to readers considering a career in your field? You have to be extremely motivated – especially at Angela Mortimer where there is absolutely no one telling you what to do. You have to have lots of drive and if you do it can be very rewarding, both financially and in terms of gaining business acumen. n

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Getinsidebusiness Graduate and Undergraduate Programmes 2007

Your Opportunity to see if we’re right for each other.

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© 2007 PricewaterhouseCoopers LLP. All rights reserved. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP (a limited liability partnership in the United Kingdom) or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

W SHFUL

Everyone dreams of something different from their career.

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