Hardcore United Magazine Website

Hardcore United Magazine Website Reason Robles

Table of Contents 1 Creative Brief 2 Target Audience 5 Mood Board 7 Development of Brand 8 Brand Style Guide 11

Website Structure Overview

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Website Design & Layout

Table of Contents

Creative Brief Project Description: Hardcore music magazine website and complimentary quarterly digital/print publication

Background / Overview: Currently there is no central location on the invternet that educates about the electronic dance music (EDM) subgenre hardcore (happy hardcore, uk hardcore, etc.). There is a global market for hardcore music yet there is no platform that makes it easy for everyone in the existing community to connect with each other and help grow hardcore’s presence in the EDM industry. There is no convenient way for new artists to be discovered or market themselves. In order for fans and artists to keep up-to-date on what’s going on in the community they must follow several different pages on various different sites and social media channels. Hardcore will thrive in places other than the UK when more hardcore artists who are serious about pursuing their career arise in those countries. It’s inconvenient to consistently fly in artists from the UK to other countries as headliners for events. “The website is a long over due central location that educates on and promotes hardcore music. It’s time for hardcore to thrive in all parts, not just the UK.”

Objective: Create an online platform where hardcore fans, DJs / producers, and new audiences can: • Become more educated about hardcore music • Discuss / comment on hardcore music relative topics • Discover new music and new artists • Keep up-to-date on what is currently going on in the industry with news, trends, advice and more

Target Audience: Millennials who listen to EDM

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Target Audience How Big is EDM in Each Market (as %of all sales)?

Electronic Music Fan Profile:

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Annual Spending on Music Activities

Paid Streaming Services

3

Online Music Reaches Critical Mass in 2014

EDM Viewership Through Subscriptions & Across Variety of Platforms

Source: Tatiana Simonian â&#x20AC;&#x201D;Electronic Music: Just the Facts (https://www.insomniac.com/media/tatiana-simonian-and-nielsen-bring-big-data-edmbiz-2015)

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Development of a Brand Brand Name & Tagline: If there was a website that featured a hardcore music magazine what would be the best name for it?

Hardcore United United We Dance

Logo Brainstorming:

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Brand Style Guide Logotype: Prime

Hardcore United Web Typeface: Adelle Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Hardcore United

Color Scheme: Primary

Color Scheme: Secondary (In addition to primary color scheme only when necessary)

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Website Structure Overview Website Features: Wordpress template Language change Log in / commenting option / forum Contact form Responsive (mobile) Easy to use content management system (CSS) Search engine optimization (SEO) Newsletter signup

Inspiration Sites: www.nme.com www.rollingstone.com www.mojo4music.com www.q-dance.com/north-america/en www.coremagonline.com www.djtimes.com

Home

About

All News

News

Interviews

Music Reviews

Album Reviews

DJ Gear Reviews

Track Reviews

Events

Upcoming Events

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Event Reviews

Advice

New Music

Albums

Music Charts

Tracks

Translation & RTL Ready: Valenti already comes translated into the following languages

Website Template:

English (Default)

Portuguese

Spanish

French

German

Hungarian

Italian

Norwegian

Dutch

Slovak

Turkish

Polish

WPML Ready: Easy to build multilinugal sites.

BuddyPress Integration: BuddyPress is a powerful plugin that takes your WordPress.org powered site beyond the blog with social-network features like user profiles, activity streams, user groups, and more.

Music

Podcasts

Videos

Playlists/Mixes

Live Sets