EDC: Planning the Ultimate Experience

P L A N N I N G T H E U LT I M AT E E X P E R I E N C E

Reason Robles

T he E xperience

Electric Daisy Carnival Throughout the Years 1997

2001

2004

2008

2009

2011

EDC CA

EDC TX

EDC CA

EDC CA

EDC PUERTO RICO

EDC LAS VEGAS

LOCATION: Shrine Expo Hall (Los Angeles, CA)

LOCATION: Thunderhill Raceway (Austin, TX)

DATE: June 26th

DATE: June 28th

DATE: August 14th

DATE: June 24th, 25th, 26th

The first EDC ever.

The first year EDC was taken to Texas.

LOCATION: NOS Events Center (San Bernardino, CA)

LOCATION: Memorial Center & Expo Park (Los Angeles, CA)

LOCATION: The Arena Fairgrounds (Puerto Rico)

LOCATION: Las Vegas Motor Speedway (Las Vegas, NV)

2005

Attendance this year was almost double the previous year.

This was the first year EDC was taken to Puerto Rico.

This was the first year EDC was taken to Las Vegas; it also expanded to a 3 day long event.

1998 EDC CA No information.

1999

2002 EDC CA LOCATION: Queen Mary Events Park (Long Beach, CA)

2000 EDC CA DATE: June 24th LOCATION: World Ag Expo (Tulare, CA)

DATE: June 25th

2008

LOCATION: NOS Events Center (San Bernardino, CA)

EDC CO

2010

DATE: June 14th

EDC CA

LOCATION: Arapahoe County Fairgrounds ( Aurora, CO)

DATE: June 26th & 27th

2006

EDC CA LOCATION: Lake Dolores Water park (Newberry Springs, CA)

EDC CA

EDC CA DATE: June 24th

This was the first year EDC was taken to Colorado.

DATE: August 17th

LOCATION: NOS Events Center (San Bernardino, CA)

LOCATION: Travis County Exposition Center (Austin, TX)

2006 marked the 10 year anniversary of EDC!

2009

2002 EDC TX

The day of the event, the city of Austin decided to cancel the permits so the entire event had to be moved to the Asylum.

2007 EDC CA

EDC CA DATE: June 26th & 27th LOCATION: Memorial Center & Expo Park (Los Angeles, CA) This was the first year EDC LA was expanded to two days!

LOCATION: Memorial Center & Expo Park (Los Angeles, CA)

2003

EDC CA

EDC CA

DATE: June 30th

DATE: June 28th

LOCATION: Hansen Dam (Lake View Terrace, CA)

LOCATION: NOS Events Center (San Bernardino, CA)

LOCATION: Memorial Center & Expo Park (Los Angeles, CA) This was the first year EDC was moved to the LA Memorial Coliseum and enjoyed recordbreaking attendance.

EDC CO DATE: June 11th LOCATION: Arapahoe County Fairgrounds ( Aurora, CO)

2010

2011

EDC CO

EDC TX 2011

DATE: June 12th

DATE: June 18th

LOCATION: Arapahoe County Fairgrounds ( Aurora, CO)

LOCATION: Fair Park (Dallas, TX)

2011

DATE: June 30th

2001

2011

EDC ORLANDO

2009

2010

EDC CO

EDC PUERTO RICO

DATE: June 13th

DATE: August 28th

LOCATION: Tinker Field (Orlando, FL)

LOCATION: Arapahoe County Fairgrounds ( Aurora, CO)

LOCATION: Estadio Sixto Escobar (Puerto Rico)

This was the first year EDC was taken to Orlando

DATE: May 27th & 28th

I d i L.A dn’t buy . beca a tick was us et fi when fteen e it wa to the s a 2010 mov I was at the 16+ e ed t t a e i m c ven vent in t u e o even t. N Vegas ally six . The t and te I o the n Elec w eight and c en the ext yea hang tric een r even t ed Dais I y Ca can fi to an was rniva nall l on y att 18+ en ce a gain d !

y ais e D ric outsid ut t c e l o t E I was ding s a l n t the .A. bu g, ha . t a L rkin nts was al in t wo e Eve I niv n otiv eve Car the r M r. of rs fo eve e l i i a fl t f s e igg B

The Legacy The growing number of attendance throughout the years.

2011 EDC PUERTO RICO DATE: August 27th

350000

LOCATION: Estadio Sixto Escobar (Puerto Rico)

300000

2012 EDC LAS VEGAS DATE: June 8th, 9th, 10th LOCATION: Las Vegas Motor Speedway (Las Vegas, NV)

200000 150000

The original Electric Daisy Carnival in Los Angeles grew criticism during the year 2010. It was widely reported that several underage minors managed to attend the festival, many of whom ended up injured after consuming drugs or alcohol.

After a 15 years old girl died from an ecstasy overdose at the festival, the City of Los Angeles to allow admittance to these events only to those over the age of 18.

The 15-year-old ecstasy controversy in combination with a scandal between the LA Memorial Coliseum and Insomniac were enough reasons for EDC to say good riddance to the City of Angels. Insomniac picked up shop and brought their carnival act to the bright lights of Las Vegas. The16th annual Electric Daisy Carnival took place at the Las Vegas Motor Speedway for 3 days between June 8th through June10th.

The music festival pulled in over 300,000 people and featured over100 EDM artists from around the world.

EDC is no longer just an electronic music festival; it has grown into a full-fledged entertainment experience. The only problem Insomniac has moving forward is “How will they continue to out-shine the previous year of Electric Daisy Carnival?”

50000

DATE: May 18th, 19th, & 20th 2013

2012

2011

2010

2009

2008

2007

2000

0 1997

This was the first year EDC was taken to New York.

EDC expanded very quickly. It was first held in1997 at the Shrine Expo Hall in Los Angeles where 5000 ravers packed the hall. Originally set as a California only event, these days the Electric Daisy Carnival is held in many different places.

EDC can now be found in Colorado, Texas, Puerto Rico, Florida, and even the Garden State of New Jersey.

Despite the occasional problems regarding drug use, the Electric Daisy Carnival is still widely regarded as a positive influence on its attendees. Just like any good thing, a few bad eggs can spoil the bunch. For the lion share of attendees, the Electric Daisy Carnival is a safe haven where people come together for the love of electronic dance music.

2012

LOCATION: Met Life Stadium (East Rutherford, NJ)

The Electric Daisy Carnival is one of the world’s largest electronic dance music festivals. In fact, it has the highest attendance of any music festival of its kind outside Europe, leading some to dub it “The American Ibiza”.

This year’s EDC festival at the Las Vegas Motor Speedway is expected to have over 350,000. Insomniac also announced the addition of an EDC in London to their line of events.

250000

100000

EDC NEW YORK

A Brief History of EDC

T he E xpenses

Bought but didn’t use Bought by boyfriend

Tickets and Travel Expenses v

Spending Money Other things I will probably spend money on when I’m in Vegas/ at EDC.

EDC Travel Package Travel package for two people ($1,128)

Gas Money $100 to get there and back

EVERYONE IN MY GROUP WANTS TO GO TO THE IHEARTRAVES STORE IN TREASURE ISLAND. I WILL PROBABLY WANT TO BUY EDC T-SHIRTS, LANIARDS, ETC AT THE EVENT. SCOTT AND I WANT TO GO ON THE ROLLER COASTER AT NEW YORK NEW YORK. COURTNEY AND I WANT TO GO SHOPPING.

$564

$25

Total: $590

Miscellaneous Food and water Other/ Spending money 3 Day locker inside event

$100 $400 $90

Total: $590

WE WANT TO PLAY GAMES ON THE MIDWAY AT CIRCUS CIRCUS AND WATCH CIRCUS ACTS.

Weight Loss

HELLO KITTY STUFF.

Workout mat 5lb weights GNC products

$15 $16 $125

Total: $156

The Experience is PRICELESS Outfits Friday Led daisy bra Green tutu Silver fishnet tights Blue ribbons Blue bows Blue and green monster fluffies

Saturday $27 $27 $9 $4 $8 $25

Sunday

Professional hair and make up Corset Black tutu Spider web tights Red bows Red ribbon Red and black monster fluffies

$225 $38 $28 $4 $8 $4 $25

Embellished bra Purple and blue tutu Purple ribbon Purple bows Purple fishnet tights Purple fluffies

$40 $27 $4 $8 $5 $25

Total: $868

Etc. Gogo boots Make up, glitter, rhinestones, etc.

New hair cut and dye Full set acrylic nails Eyebrow wax

$80 $30 $75 $30 $12

Deci d gogo ed I time boots didn’t w f orde for 3 or 12 anna w h r fluffi three days s ours a ear o t last es to separa I had a t e p mat min to a ch ute my irs of outfi ts

Grand Total: $2,204

T he G roup Coming from Utah Other friends of mine from Utah who will be attending EDC and who I hope to see in Vegas!

JAKE GARBER (WOOTEN) DERRICK SHAW (CHATTERZ) SHELBILEE GUENIVIER LEE TYLER TOMAS

CAR E SCOTT YOUNG COURTNEY USSERY

KIMBERLY LE NICOLE SCARTON

WILLIAM DAVIS REASON ROBLES (ME)

RYAN JENSON (NOODLEZ) ECHO DUROSS ARIANNA GROW CHANCE RILEY (GUNSHIN) SCOTT SEPPI (WALDO) CHAUNCE DEVIN ROBERTS

Me an d get pre Sarina told Courtne gnant b y “ efo happens ? She re EDC!” and Do note fi a mont t h befor nds out she’s hen what e. pregnan t So bot h Cour tney an pregnan d Bay t when lee we go t o EDC will be this yea r.

Comming from California I use to live in California so there are old friends of mine who I hope to see at EDC as well.

COLIN MCCOLLOUGH (THE BOYFRIEND) DANIEL MARTINEZ JOHN KIM

The Main Group ABOUT THE PEOPLE I’LL PROBABLY SPEND THE MOST TIME WITH IN VEGAS.

COURTNEY

and

WILL

If I had to be a third wheel for anyone, anytime I would be the third wheel for these guys. They’re some of the best friends I’ve ever had. and everyday that I spend with them I have the time of my life. I’ve known them since before they started dating but now they are engaged and Courtney is pregnant. They didn’t plan it very well because now she is going to be way pregnant when we’re in Vegas but I know we’ll still have an awsome time together. When they found out they were having a baby girl they texted me right away and I was super excited. I call her my baby too. Hopefully they’ll be in my life forever since, you know, EDC friends are forever friends.

COLIN My boyfriend. We met at an event called Dance to the Future held at the FOX Theater in Pomona, CA. We were standing next to each other in the entrance line and he hasn’t left my side since. He still lives in California for his job. EDC is one of the few times I will get to spend time with him this summer. Although he will be joining me in Utah shortly and we plan on going to tons of huge events together like EDC during the upcoming years. The scene brought us together and we will always be loyal to it for that reason.

CAR D SARINA (TBUNNE) THOMAS SMOKOFF

SCOTT

MERIJAM ABU MEGAN EMMA

CAR C BAYLEE ANN TYRELL COOLEY JESUS ESCOBAR

My best friend. When I first moved to Utah I didn’t know anyone and I didn’t even have a car. I needed a ride to EMF, an event in Salt Lake City. I couldn’t pass up the opportunity to see DJ Isaac live, so I hit up some random people from Utah on Plurlife, an EDM social networking site. Shortly after asking, Scott offered to give me a ride to my first rave in Utah. And that is how the “infamous Cotton and Scott” came to be. When we’re in the same room its just constant silliness and laughing. The EDC would definately not be the same experience without him.

T he O utfits v

Make Up and Hair

Sunday

Purple and teal embelished bra with a bead draping.

I HAVEN’T DECIDED IF I WANT TO WEAR MY HAIR DOWN AND CURLED OR IF I SHOULD JUST WEAR MY FUZZY BLACK CAT HAT.

COURTNEY IS GOING TO CURL MY HAIR WITH THE CERAMIC TAPERED CURLING IRON ALL THREE DAYS.

BOUGHT A CERAMIC TAPPERED CURLER SO COURTNEY CAN CURL MY HAIR EASILY.

I AM GOING TO DO MY OWN MAKE UP FRIDAY AND SUNDAY. ON SATURDAY I AM GOING TO HAVE A PROFESSIONAL MAKE UP ARTIST DO MY MAKE UP. I WANT HALF OF MY FACE TO CONSIST OF A PIN-UP GIRL STYLE MAKE UP AND THEN THE OTHER HALF TO BE A SKULL.

Purple or black cheatah print fishnets (depending on if I wear my fuzzy hat or not).

g re goin a I and fits yfriend atching out ve o b y M m ha earing l just to be w Well, we wil s. We are y. fit everyda colored out g n e! matchi look so cut to going

Alternating purple and teal tutu.

Purple fluffies with a black band.

BOUGHT RED MONSTER FLUFFIES WITH BLACK SPIKES IN CASE THE GOGO BOOTS ARE TOO UNCOMFORTABLE TO WEAR.

Friday

Red and black rose.

NOT SURE HOW THE LED BRA IS GOING TO WORK OUT BECAUSE IT’S EXTREMELY UNCOMFORTABLE AND I HAVE DERMOGRAPHIA (MY SKIN BECOMES IRRITATED VERY EASILY).

Blue and white LED Daisy bra with multiple settings.

Red silk corset with black lace trimming; has a black laced up pee-ka-boo back.

Blue fishnets.

Black tutu.

Sparkly spider web tights.

Lime green tutu.

Light blue monster fluffies with lime green spikes and a silver band.

Saturday Gogo boots.

SATURDAY IS WHEN EVERYONE GOES ALL OUT SO MY OUTFIT HAS TO BE PHENOMENAL!

The Actual Line Up BAAUER BASS JACKERS 12TH PLANET BENNY BENASSI A-TRAK BINGO PLAYERS A-LUSSION BLOODY BEETROOTS A*S*Y*S BLUTONIUM BOY ABOVE AND BEYOND BOOKA SHADE ADAM BEYER BORGORE ADRIAN LUX BOYS NOIZE AFROJACK BRO SAFARI ALEX KIDD BRYAN KEARNY ALEX METRIC CAFFEINE ALEX YOUNG CALVIN HARRIS ALTERN8 CAMO AND KROOKED ALVIN RISK CARL COX & FRIENDS AN21 CARNAGE ANDY C CEDRIC GERVAIS ARAABMUZIK CLAUDE VONSTROKE ARMANNI REIGN CLOCKWORK ARMIN VAN BUUREN COSMIC COWBOY ART DEPARTMENT COSMIC GATE ARTY CRAZE ATB CRISIS ERA AUDIEN CRIZZLY AUDIO PUNK CROOKERS AUSTIN BIKE ZOO CULTURE SHOCK AVICII D-BLOCK & S-TE-FAN DADA LIFE

JUAN MUNIZ FIGURE DAMIAN LAZRUS JUST BLAZE FLAMING LOTUS GIRLS DANIC JUSTIN MARTIN FLOSSTRADAMUS DARKSIDERZ KASKADE (DROPPED) FLUZ FOUNDATION DARREN STYLES KATE RAUDENBUSH FOREIGN BEGGARS DASH BERLIN KILL THE NOISE FURY + MC DINO DATSIK KNIFE PARTY GARETH EMERY DAVID STEVEN KOAN SOUND GASPO DELTA HEAVY KOSTOV DESIGN GERARD MINAKAWA DENIZ KOYU KREWELLA GOLDSPACE DESTRUCTO LA ROUX CREATIONS DILLON FRANCIS LADY FAITH GREEN VELVET DIRTYPHONICS LAIDBACK LUKE HARDWELL DJ FRESH LISA LASHES HEADHUNTERZ DJ HYPE LOADSTAR HERLICOPTER DOCTOR P LOCO DICE SHOWDOWN DOG BLOOD LUMINOX HOBO DUB PHIZIX MADEON HYPNOWTREE DUBFIRE MAJOR INDECENT NOISE DYRO LAZOR INFINITY INK EAN GOLDEN MANUFACTURED ISAAC ED RUSH & OPTICAL SUPERSTARS JABBA BARGE EMPIRE OF THE SUN MARK NIGHT JACK BEATS ERIC PRYDZ MARKUS SHULZ JACQUES LU CONT ETC! ETC! MAT ZO JAMIE JONES FAKE BLOOD MATADOR JEW LEWIN STUDIO FATBOY SLIM MAX VEGNELI JOHN DIGWEED FEDDE LE GRAND METRIK JON RUNDELL FERRY CORTSEN

MICHAEL CHRISTIAN MORGAN PAGE SIMON PATTERSON MR. TRIXTER SOLAR SCULPTORS MT EDEN SPACE ISLAND MUMBAI SCIENCE STANA NADASTROM STEREOBOT NERVO STEVE ANGELLO NICKY ROMERO SUBB-AN NOISA SUB FOCUS OLIVER SUNNERY JAMES OPULENT TEMPLE & RYAN MARCIANO ORGAN DONERS SUPER8 & TAB PACO OSUNA T ‘N’ T PETE TONG TECHNOBOY PHILIP LUMBANG TOMMY THRASH POETIC KINETICS TUNEBOY PORTER ROBINSON UMEK PROXY U2 PUSHING DAISIES VICTOR CALDERONE R3HAB W&W REBECCA 7 FIONA WILKINSON RENE LAVICE WOLFGANG GARTNER ROB BUCHHOLZ YOJI ROCKBOX YOUSEF RUSKO ZANY SANDER VAN DOORN ZEDS DEAD SASHA SCOT PROJECT

12TH PLANET ABOVE AND BEYOND AFROJACK ALEX KIDD ARMIN VAN BUUREN ARTY ATB AUDIO PUNK AVICII BENNY BENASSI BINGO PLAYERS BLOODY BEETROOTS

Who I wanna see Who I’ve seen Who I must see Who I wanna meet Who I’ve met

BLUTONIUM BOY BORGORE BOYS NOIZE CAFFIENE CALVIN HARRIS

Did I n’t ge s fee aw h t to ling im me lite ral sick live et H me l an beca ead e y awa t him pulled d wa use S hunte r n y f rom when me o ted to cott z whe u w n t a I I him was of t go ho s stil ! h m l h jus e lin e. ave t a He e n’t few to for give fee t n h im.

s tyle ht S ug n rre I bo the a n D when LA e of in e e s s er cause im in becau EDC v e h wn be e n the fore.

I’v only o see t do ing be u live ets t s sh follow weeks tick t wa uss few f n eve the st a l al A ju L

T he L ine U p

CARL COX & FRIENDS

GARETH EMERY

ORGAN DONERS

CEDRIC GERVAIS

HARDWELL

PORTER ROBINSON

COSMIC GATE

HEADHUNTERZ

PROXY

CROOKERS

ISAAC

PUSHING DAISIES

D-BLOCK & S-TE-FAN

KASKADE (NOT PLAYING??)

R3HAB

DADA LIFE

KILL THE NOISE

RUSKO

DARKSIDERZ

KNIFE PARTY

SANDER VAN DOORN

DARREN STYLES

KREWELLA

STEVE ANGELLO

DASH BERLIN

LA ROUX

SUB FOCUS

DATSIK

LADY FAITH

SUPER8 & TAB

DILLON FRANCIS

LAIDBACK LUKE

T ‘N’ T

DIRTYPHONICS

LISA LASHES

TECHNOBOY

DIRTY SOUTH

MANUFACTURED SUPERSTARS

TOMMY THRASH

DOCTOR P

MARKUS SHULZ

TUNEBOY

FEDDE LE GRAND

MORGAN PAGE

YOJI

FERRY CORTSEN

NERVO

ZANY

FOREIGN BEGGARS

NICKY ROMERO

ZEDS DEAD

D usk T ill D awn Personal records and gathered information from the days leading up to my attendance at the phenomenal Electric Daisy Carnival in Las Vegas, Nevada during the summer of 2013.

The information used in this book about EDC and Insomniac Events can be found on http://insomniac.com/