Thecatalogue as the editorial and the website have the same aim o make customers informed about jeans production and all the consequences related to that. The pictures will be strong and rich in meaning. In those shoots shown the capsule collection items, but the attention of the photographic lens will not be focused on the clothes worn by models, as usual, but on the models themselves. They will be shoot meanwhile are crying and the make-up has casted on their faces. These tears have a symbolic meaning, they wants to underly the strong relationships between productions chain, that represents the hidden side of fashion, and models who embody the Beauty of it.
As we know fashion is a double faces business, built up on production, more item at a lower price, and on “intangible”, crete by brands. To this intangible things belong brands’ reputation based on story, tales, quality, pictures, models,services and price. But now the shown part, can’t anymore cover up and accept the hidden part abuses. Their crying faces have to talk with the audience,transmitting a feeling of pains and sufferances, they have to embodies all the plight of exploited workers, but also they have to incarnate the heart itself that is suffering due to this reckless production.
Photographer: Paolo Roversi Hair-Stylist: Diego della Palma Make-up artistis: Lisa Eldridge
Photographer: Paolo Roversi Hair-Stylist: Diego della Palma Make-up artistis: Lisa Eldridge
Xaxonor [online] < http://xaxor.com/fashion/carolyn-murphy%E2%80%8E-for-numero-tokyo-april-2013-by-nino-munoz.html > [8th december 2014]
International visual [online] < https://internationalvisual.wordpress.com/ tag/acne/ > [8th december 2014]