ISSUE TWO
free zine
the cruelty free edition
ISSUE 2
make out
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HELLO! MAKE OUT ISSUE 2
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MAKE OUT is a collaborative zine between two beauty lovers, Rebecca Kelly and Becki Lewis. Our aim is to create a beauty zine for real people, that steps away from the typically glossy magazines. Showing how makeup is not a coverup but an extension of you. This issue will feature cruelty free beauty, looking at animal friendly make up brands and more.
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How to shop cruelty free? Some companies cannot confirm whether particular ingredients are sourced from crueltyfree manufacturers despite claiming to be cruelty free themselves. With clever marketing strategies and branding techniques many beauty companies are able to portray a positive, ‘caring for the world’ persona to their consumers. Using terms like ‘natural’ ‘botanical’ and ‘organic’ the assumption that these brands are also cruelty-free is understandable and a mistake many of us make until we begin to look behind the branding. Origins, Yves Rocher, Caudalie, Kiehls, Simple, Dove…these are just a few brands that continue to test on animals despite their gentle and pure image. For many, the lure of the Chinese market persuades many brands to forfeit the internationally recognised Leaping Bunny Logo, the certified symbol for cruelty-free products. China require, by law, for beauty products intended for human use to be tested on animals before they reach the shelves and it really makes you wonder what the companies really care about. Money or the welfare of our animals?
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If you want to start shop from cruelty-free beauty brands only here a few great steps to help you get started: First Do some research. The world of cruelty-free beauty is complicated and the line between which companies test and which don’t is not always clear. Some companies cannot confirm whether particular ingredients are sourced from cruelty-free manufacturers despite. Others, such as The Body Shop, are now owned by ‘parent’ companies, in this case L’Oréal, that do test on animals even though they themselves don’t. Whether you regard companies in these situations to be cruelty-free is entirely up to you. A great online resource to help you get started in creating your cruelty-free brand list is www.crueltyfreekitty.com. Second Don’t be afraid to email a company if you’re struggling to find information and ask them about their animal testing policy. Third If all else fails look for the Leaping Bunny Logo on the product. If you can’t find it and are unable to find any information online then, sadly, it’s probably most likely that the brand continue to test on animals.
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“Animal is nee especi especia cosme
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l testing edless, dless, ially ally in etics.� - Leona Lewis
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MET-ALLIC This year’s theme was: Manus x Machina: Fashion In An Age Of Technology. We loved all the metallic vibes at this years met gala, here are some of our favourite looks.
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We’ve been on the hunt for the best eco beauty brands, whose products are all natural on the inside and eco-friendly on the outside. Here are a list of our favourite brands who not only make amazing products but look out for the environment whilst they’re at it!
LUSH Lush are well known worldwide for their fight against animal testing, naked packaging and ethical buying. Their Green Policy lays out their commitment to the environment whilst they still producing beautiful, fun bathroom products! Lush are also big on recycling, if you bring back 5 empty black pots they’ll reward you with a face mask of your choice! You Need: Love Lettuce Fresh Face Mask (£6.75)
KORRES Korres are one of the most ecofriendly beauty brands out there. Their core principle from their very early pharmacy days was, and still is, to develop products that are friendly to the skin and to the environment. The company only uses biodegradable ingredients, they have a no waste operation
and use recyclable packaging and even their manufacturing practices are powered by renewable energy! We Love: Korres Wild Rose 24Hour Moisturiser (£20.00)
BURT’S BEES By 2020 Burt’s Bees want to be “the greenest personal care company on earth” and we love their ambition! Already, over half of their line is 100% natural (the rest having 99% natural formulas) and they have PCR (Post Consumer Recycled) packaging. They dream of becoming a carbonfree company, operating on 100% renewable energy, with no waste in landfills. You go, Burt’s Bees! Must Have: Almond & Milk Hand Cream (£10.99)
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LET’S MIX
IT UP
No matter how many lipsticks you own, you can guarantee that you’ll always have room for another. When it comes to completing a look there’s nothing more frustrating than have an image of that perfect lipstick in mind and then being unable to find it. But your quest doesn’t mean that you have to splash out more cash, why not try lipstick mixing instead? Not only can you create almost any shade you desire with lipstick mixing, it also means you can put any of your old, neglected shades into good use. Lipstick mixing isn’t only limited to mixing lip products with other lip products either. You can mix a lipstick with so many other items in your makeup collection and create some amazing new shades. Cream eyeshadows, eyeliners, loose pigments…literally anything can be mixed with or layered on top of a shade to achieve the desired look. A few of our favourite combos are swatched on the right. Unflattering shade? Correct the tone with layering. Try layering a brown-based product (either a lip liner or a cream blush) to warm up the lipstick or a pink-based product to cool it down. Want to make it Matte or Metallic? Apply a translucent powder on top to mattify or lightly pat a warm-toned shimmery eye shadow for a metallic finish. A pop of a champagne toned shadow in the centre of the lip can also make the lips look fuller.
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Thinking about switching up your beauty shopping habits and only buying makeup that’s cruelty free? I know when I first started thinking about cruelty free beauty I made so many assumptions and millions of questions popped into my head, some of which sounded a little bit like this: ‘Will this cost me so much more than my usual makeup? Better say goodbye to my savings...’ ‘Will I even be able to find cruelty-free brands readily available in Boots/Superdrug?’ ‘Am I going to find myself limited to only a few products? What if I can’t find a foundation pale enough for me?’ You’ll be relieved to know that, after a little bit of research, all of my worries were for nothing. I was even shocked and slightly disgusted to discover that there are just as many high-end brands that test on animals as there are drugstore ones. It’s something I don’t expect when buying high-end makeup… when you splash £30 + on a foundation I suppose you just assume that you’re paying the extra money to ensure that the testing stages of the product are ethical and crueltyfree. Sadly this doesn’t seem to be the case!
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To my delight I also discovered that there are also loads of inexpensive cruelty-free brands out there on the market and making the switch to a cruelty-free beauty routine isn’t limiting in the least. Here is a list of a few of our favourite cruelty-free makeup brands, for whichever budget you’re on! Drug-Store Prices • Barry M • B. by Superdrug • Essence • Gosh • H&M Beauty • Makeup Geek • Makeup Revolution • Models Own • MUA • Natural Collection • New Look Beauty • NYX • Seventeen • Sleek • The Body Shop High-End Prices • Becca • Charlotte Tilbury • Hourglass • Illamasqua • Pixi • The Balm • Too Faced
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the eyebrow catagories
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5 UNDER £5 A good beauty product doesn’t have to cost the earth. You’re probably not going to find a product under £5 with packaging as beautiful as YSL or Chanel but let’s be brutally honest here, it’s what’s on the inside that counts. The products below might not look fancy but who really wants to pay an extra £30 just for showy packaging anyway? Makeup Revolution £4 Palettes Lusting over that Urban Decay or Too Faced palette? Makeup Revolution are known for creating amazing dupes for higher end products and the quality of their 12 pan eyeshadow palettes are really impressive. Barry M Gelly Hi-Shine Nail Polish (£3.99) Barry M polishes have always been affordable but it’s definitely worth paying the extra £1 for their Gelly Hi-Shine range. The shiny finish rivals the professional gel nails and they don’t chip for days!
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Sleek Blushes (£4.99) Available in 11 different shades, you’re guaranteed to fall in love with at least one Sleek blush. Sleek’s blushes blend out beautifully and are intensely pigmented too so a little goes a long way! Their most famous shade, Rose Gold, is a dupe for NARS Orgasm (a longtime favourite with beauty bloggers) and as well as being cruelty free it’s also a fraction of the NARS price at only £4.99. Essence Cosmetics All About Matte Fixing Powder (£3.00) This mattifying powder from Essence is perfect for touch ups on the go. It keeps the oil at bay, feels really lightweight on the skin and it’s translucent so it’s perfect for any skin-tone. Collection Brow Kit (£3.99) Whether you want your brows to be on fleek, on point, or whatever the hell they’re supposed to be on these days we’re positive Collection’s Brow Kit can help your brows get there. The kits, available in blonde and brown, contain 3 different coloured brow powders, a double ended brush and a clear brow gel. Budget beauty at its best!
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VEGAN MAKEUP TOOLS When it comes to makeup tools, and more specifically makeup brushes, even if you purchase products that contain the Leaping Bunny cruelty-free logo it doesn’t guarantee that there is no animal involvement in the manufacturing of product. Animal cruelty is an even trickier subject when it comes to brushes. If a cruelty-free company creates brushes that are made from natural hair does this mean that the brushes are cruelty-free? The term cruelty free strictly refers to animal testing but it doesn’t take into consideration animal ingredients like the hair used in so many makeup brushes. It’s a highly controversial subject and for brushes that are produced in cheaply-made places like China for instance, it seems highly unlikely that the animals are being cared for in humane conditions and simply getting ‘regular haircuts’ when the production rate for the brushes will be so high.
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To avoid this controversy completely it’s much better to invest in synthetic, or vegan, brushes. Some brands produce both natural and synthetic brushes so whether you choose to boycott the brand completely or only buy their synthetic line is completely up to you. Thankfully, there are so many amazing Vegan Makeup Tools available right now. Our first recommendation, although strictly speaking it isn’t actually a brush, is the famous Beauty Blender Sponge. The company do not test on animals or use animal ingredients in any way and even though this little sponge is ridiculously expensive at £16 it provides such a flawless application that we think it’s worth it! Vegan makeup brush brands include our personal favourites Real Techniques, Zoeva’s vegan collections, the budget friendly Eco-Tools and the colourful Lottie London which can be found in most Superdrug stores!
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When a man gives his opinion, he’s a man. When a woman gives her opinion, she’s a...
II SS SS U UE E TO W NO E
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