Sustainability 83% of consumers consider the environment in their purchasing decisions. As the climate crisis becomes a more and more pressing issue, consumers increasingly value products that represent sustainability. This goes past the obvious, going into the future the sustainability trend will reach further than just organic/recyclable products, we need to start considering how sustainability is represented as a lifestyle. Focus on maximalism/indulgence may decrease going into the future as this imagary is associated with an unsustainable lifestyle, so focus will shift to a more stripped back, minimalistic style.
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TREND DRIVERS
