résumé
REBECCA SERVOSS E X E C U T I V E C R E AT I V E D I R E C TO R
AN INDUSTRY LEADER WITH 20 YEARS OF EXPERIENCE PROVIDING BRANDING, COMMUNICATION, MESSAGING, WRITING, PROJECT MANAGEMENT AND CREATIVE DIRECTION FOR BUSINESSES RANGING FROM STARTUPS TO LARGE ENTERPRISES.
professional highlights & experience FOUNDER, PRESIDENT & PRINCIPAL CREATIVE DIRECTOR Scopious Marketing dba Persnickety Creative • Layton, UT November 1992—Current • Own and operate a thriving, full-service design and marketing agency specializing in and recognized for developing irresistible brands. • Successfully lead, guide and direct others in branding their businesses and organizations through extensive discovery and personalized interaction. • Robust experience developing unique campaigns using a blend of print, web, mobile, video, television, radio, social media, events, outdoor advertising, vehicle graphics, magazines, books and other mediums to delivering the client’s messages most effectively. • Carefully balance the needs and expectations of nearly 500 diverse clients ranging from start-ups to large corporations in a variety of industries across the country and internationally throughout all facets of a project’s life cycle. • Author of a book on branding, facilitating educational workshops and delivering polished presentations to large audiences of business owners and executives. • Services provided: strategic marketing, brand development, market research and customer identification, targeting and segmenting, graphic design, web design and development, campaign development, email marketing, social media marketing, media buying, event management, brand management, web maintenance, packaging, market research, pay-per-click campaign management, copywriting, and more. SOCIAL MEDIA MARKETING INSTRUCTOR LDS Business College • Salt Lake City, UT September 2016—Present • Teach social media marketing skills, specifically creating strategic, high-quality, relevant content to prepare college students for entry into the workforce as successful marketing professionals. • Selected to assist Academic Director with creation of new programs and courses. in creating new programs and writing new courses for the College’s expanding curriculums.
CREATIVE DIRECTOR TodaysMama • Salt Lake City, UT June 2007—June 2011 • Shaped the creative strategy and oversaw visual direction as the company grew. Projects included annual publications, design of national websites, regional magazines and event production. • Built an online advertising program to strengthen market position, increase brand equity and revue. • Developed a corporate style guide, interactive operations toolkit and quarterly promotional guides to unite franchise owners with the organization’s vision. • Redesigned the Today’sMama website to enhance user experience, ultimately increasing traffic and time spent on site. ONLINE CREATIVE DIRECTOR Clear Channel Radio • Salt Lake City, UT December 2005—June 2007 • Participated in senior leadership and executive group brainstorms and strategic planning sessions to contribute interactive and new business media ideas. • Directed the efforts of corporate driven agendas including event production and design. • Responsible for shaping creative strategies and overseeing visual direction for six radio stations. • Initiated and created business to business and business to consumer local and national campaigns. INTEGRATED MARKETING COMMUNICATIONS DIRECTOR ARUP Laboratories • Salt Lake City, UT June 2004—December 2005 • Developed and managed multi-channel campaigns from inception through production, including TV, radio, web, print, display, outdoor, events, direct mail, etc. significantly increasing engagement and blood donation. • Conceptualize and execute community outreach campaigns including traditional advertising, community grassroots events and new media. • Successfully negotiated contracts for media buys and sponsorships to maximize marketing budget.
why me Enthusiastic, caring, kind, responsible, wildly artistic with a big focus on pride in great work well done…on time and on budget!
Strong ability to prioritize work and resources across engagements based on short- and long-term need.
Respected brand strategist, graphic designer, art and marketing director
education & expertise BACHELOR OF SCIENCE MARKETING & ADVERTISING University of Utah David Eccles School of Business • May 1998
MASTER LEVEL ADOBE USER & TRAINER Illustrator, Photoshop, InDesign, Acrobat Pro
WEB DESIGN CERTIFICATE University of Utah • July 2009 Study focused on current web standards and state-of-the-art multimedia software. XHTML, CSS, Javascript, Dreamweaver
PRODUCTIVITY & BUSINESS MANAGEMENT Word, Excel, PowerPoint, Keynote, Pages, Numbers, Basecamp, Asana, MS Project, Quickbooks, Freshbooks
core competencies
and advertising expert.
Creative thinker, driven by a challenge
Branding expert, designer, project manager & creative director known for delivering compelling and effective solutions while focusing on clear communication.
and committed to providing innovative and customized ideas and solutions.
Diplomatic approach to efficiently and empathetically resolving differing opinions and recognizing valuable input. Committed to finding the most effective and creative solutions for all challenges.
Strong leader focused on building cohesive teams while motivating individuals to perform to their highest ability, provide creative
Collaborative mentality bringing creative concepts to life while remaining grounded in reality. Objective perception for prioritizing tasks without losing focus on the big picture.
solutions, meet tight deadlines, and exceed expectations.
Fluent in the science of color and culture fostering creation of engaging, unified messaging within a global community.
Charismatic and confident
Actively involved in maintaining awareness of state-of-the-art techniques, trends, best practices and developments within the design and marketing community to stay on top of an everchanging industry.
presentation skills and communication abilities at all levels of both internal and client organizations.
Creative and strategic. Strong ability to develop cross-category solutions spanning multiple platforms.
A plethora of client projects, unique designs & references available upon request.
REBECCA SERVOSS 1308 EAST MAPLE WAY LAYTON, UT 84040 REBECCASERVOSS@MAC.COM 801.634.5737
Capturing the Essence of the Mission and Sharing the Vision