Victorian grown frozen berries to hit supermarket shelves in wake of hepatitis a scare | herald sun

Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

3/08/2015 2:51 pm

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

3/08/2015 2:51 pm

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

3/08/2015 2:51 pm

News VIC News

Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare by: Ashley Argoon From: Herald Sun March 16, 2015 8:08PM 36 comments Share Ă—

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Matt and Ruth Gallace with daughters Isabella, 4, Charlotte, 6, at Sunny Ridge Strawberry Farm in Main Ridge. Picture: Derrick den Hollander Source: News Limited FINALLY, some berry good news for frozen fruit lovers.

Aussie grown berries will soon take pride of place in frozen food aisles in the wake of the hepatitis A outbreak. http://m.heraldsun.com.au/news/victoria/victorian-grown-frozen-berri‌t-shelves-in-wake-of-hepatitis-a-scare/story-fni0fit3-1227265310305

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

3/08/2015 2:51 pm

Cheap imported fruit will no longer be the only option, with Australia’s first commercial frozen berries, Matilda’s, set to be on the shelves by June.

“It’s very simple — the berries will be right from the farm to the shelves,” Matilda’s chief executive Ruth Gallace said.

Mrs Gallace and husband Matt were propelled to create their family company, based in the Mornington Peninsula, after 26 Australians fell ill from eating contaminated Nanna’s berries from China.

“People are now realising why they need to pay premium for an Australian product,” she said.

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“I think it’s just the tip of the iceberg.”

LOCAL FROZEN BERRIES OUT IN THE COLD FOREIGN FRUIT TO STAY IN SUPERMARKETS DESPITE HEP A SCARE Victorian Farmers Federation president Peter Tuohey said until now it had been too hard for Australian farmers to compete against cheap imports.

But he said the hepatitis A scare had made people think seriously about where their food was coming from.

“I think the key message is if you buy Australian grown and packaged you’re going to have a smile on your face and not have to run off to the dunny,” he said.

“People don’t realise how good and safe our food is until they get ill.”

The price of a 500g pack of Matilda’s frozen berries isn’t set yet, but Mrs Gallace said it would cost a few dollars more than imported and cheaper than fresh — “pricing will be fair and reasonable.”

Frozen strawberries will be available by June, with frozen mixed berries set to be on the shelves next year. ashley.argoon@news.com.au × http://m.heraldsun.com.au/news/victoria/victorian-grown-frozen-berri…t-shelves-in-wake-of-hepatitis-a-scare/story-fni0fit3-1227265310305

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

3/08/2015 2:51 pm

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

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Victorian-grown frozen berries to hit supermarket shelves in wake of hepatitis A scare | Herald Sun

3/08/2015 2:51 pm

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