Redactive Brochure 2023

We are Redactive. The UK’s leading content and publishing agency for member organisations and professional bodies.

We create brilliantly effective publications, digital solutions and events that engage, educate and influence our clients’ audiences. And we help to fund our awardwinning work by selling advertising and sponsorship to leading brands.

International Content Marketing Awards

Best Membership 2020, 2021

Memcom

Best Magazine - 2019, 2020 (x2)

Best Launch/Relaunch - 2019, 2021, 2022

Best Digital Magazine/Website - 2019, 2021

Best Commercial Initiative - 2019

Best Infographic - 2019

Editor of the Year - 2020

Best Email Newsletter - 2021

Best Annual Report - 2021

Association Excellence Awards

Best Membership Support Since Covid-19 (over 4,000 members) - 2022

Best Association Newsletter, Blog, Online or Physical Publication (circulation over 20,000) - 2022

Best Digital - 2021

Best Magazine - 2019 (x2), 2021 (x2)

Best Event - 2019

Trade Association Forum

Best Practice Awards

Best Magazine - 2019, 2023

Covid Response Awards

Best Membership Engagement - 2021

We didn’t have room for the dozens of Highly Commendeds and Silvers.

Digital visitors

Established in 1994

45+ current membership clients

£17m turnover

3

120+ employees

3.2m website visitors p.a.

580k job seekers to our job boards p.a.

120k online attendees at our virtual events p.a.

Over 14m people in the UK read Redactive’s magazines – 28% of the adult population

217+ magazines scheduled for 2023

Redactive is a membership specialist with unparalleled experience working in specialist markets. Our dedicated, sector-specific teams truly understand the challenges their clients face, and nurture collaborative, colleague-like relationships.

At the same time, we provide outstanding magazines for the likes of the 4,600-strong membership of the Institute of Physics and Engineering in Medicine (IPEM). We pride ourselves in serving niche professions, and clients of all sizes, to the same best-in-class, exacting standards.

A lot of agencies pay lip-service to ‘living deep in their markets’. But you won’t find many that can rival Redactive’s depth of expertise among our colleagues. Our skilled people include members of professional organisations such as AAT, ICAEW, CIMA, CIM, IEMA, IWFM, CIPR and BCS – Chartered Institute of IT.

Within our portfolio, you’ll find the UK’s highest circulating magazine, National Trust Magazine (2.9m), and the UK’s highest circulating business magazine, First Voice, for the Federation of Small Businesses (140,000).

Redactive clients currently include organisations and businesses in the following sectors:

• Built Environment & Engineering

• Charity and NFP

• Consumer

• Education

• Finance

• Health & Wellbeing

• Medical/Scientific

• Professional/Business Services

• Trade Associations

Publishing with purpose

We translate our clients’ communications objectives into inspirational content for their members. We call it ‘publishing with purpose’.

And we underpin this approach with a tried and tested five-step process that ensures every project gets off to the right start as soon as we have taken the brief. Delivering the right content to the right audience at the right time through the most effective channels. And then repeated and enhanced to ensure continual improvement that meets each client’s goals.

Immersion / insight Understand / interpret

Design / deliver

Measure / evaluate

Content and creative

Content strategy

Informed by research, data and

Multimedia content creation

Helping our clients to connect with audiences through words and imagery across any channel that inspire action to get results.

services

Print publications

Magazines, supplements and guides

Designed to attract attention, engage for longer and enhance each reader’s relationship with our clients’ organisations. Always with environmental concerns top of mind.

Annual reports

Bringing the traditional report bang up to date. With bold, game-changing formats and design, and interactive online experiences.

Digital design and build

services Digital

To enable our clients to engage members across multiple channels and all devices, we design and develop innovative, content-rich digital formats.

Email

The e-newsletters we create achieve open and click-through rates consistently higher than industry norms. Driving engagement, delivering value and provoking response.

Webinars and podcasts

We manage the entire broadcasting process. Harnessing its power to stimulate debate, communicate key information and provide CPD on the go.

Video and animation

Our in-house digital production team keeps ahead with the latest trends. Delivering ever-more imaginative marketing collateral for our clients.

Media sales

Media sales, sponsorship and commercial content

We generate more than £12m in advertising and sponsorship revenues for clients every year. Including brand partnerships and commercial content collaborations that extend our offer beyond traditional media sales.

Job boards

We build and manage job boards, produce careers guides and maximise recruitment sales opportunities to simultaneously offer members career progression while generating significant revenues for our clients.

Resources and tools

We invest significantly in industry-leading resources. Arming our sales team with powerful, persuasive data from Kantar’s TGI survey, PAMCo audience measurement, ALF Insight, BRAD media planning, and Innovantage recruitment analytics.

Events

Event management

In-person and in the virtual space. Achieving notable ROI for our clients and creating content that can be disseminated across print and digital channels.

Conferences, exhibitions and shows

Dynamic and engaging opportunities to bring professional communities together in a knowledge exchange. Facilitating networking, CPD and learning.

Awards ceremonies

Unforgettable celebrations that champion best practice by giving members recognition for their professional work.

Institution of Occupational Safety and Health (IOSH)

TRANSFORMATION TO SUPPORT OSH PROFESSIONALS

The brief IOSH wanted a member magazine and website that aligned with its five-year strategy and better reflected the Institution’s brand values. We delivered a multi-channel content strategy that is also generating a substantial income stream.

IOSH is the chartered body and largest membership organisation for safety and health professionals around the world. It acts as champion, adviser, advocate and trainer for 47,000 members. Helping them create workplaces that are safer, healthier and more sustainable.

Redactive was appointed to rethink the content strategy, revamp IOSH magazine’s look and feel, and revitalise its importance to members’ working lives. Maximising advertising revenues was crucial to help fund the magazine, and in addition we were tasked with redeveloping IOSH’s job board.

A vital way that the Institution provides professional development and advice is through its media brand, IOSH magazine. But in 2019, the Institution’s new leadership team recognised that IOSH magazine was out of sync with IOSH’s goals and failing to engage members effectively.

Our solution

94%

of members now regard IOSH magazine as a key membership benefit

3,000+

listens and counting. When appointed the new chair of the Health and Safety Executive, Sarah Newton gave only one magazine interview –to IOSH magazine – in print and to launch our podcast channel

60,000

users (on average) per month visited IOSHmagazine.com in 2020 – at least 35% more individuals than IOSH has members

70 minutes

= average time spent reading each issu e

3,000+ average number of individuals reading the digital page-turning edition

35%

e-newsletter open and click-through rates are in excess of 35% and 10% compared with industry averages of 15.1% and 3.2%*

2,000+ webinars registrations per webinar on average

56%

uplift in referral traffic to IOSH since the new site launch

Redactive has met the brief and lived-up to the ideas, image and potential that we invested in following the detailed and extensive review process undertaken during our search for a new supplier. The new magazine is bright, engaging and reflects the varied needs of today’s OSH professional. Redactive has worked hard to provide balanced content that takes account of previous IOSH membership feedback and also provides a more modern ‘social media appearance’ that we hope appeals to the wide range of readers, however they take on board the publication. We have also taken account of the environmental credentials of Redactive and have made steps to reduce the climate change impacts from the magazine’s development and supply.

It represents a truly global reach, with more diverse and further-reaching content than ever before and articles that are researched and written in an inclusive manner. I suspect for some, this step-change may have been a bit of a shock, but I hope it has very much been a positive one. The standard set by the publication can and will develop alongside our membership and the strategic imperatives in support of WORK 2022 and beyond, providing the building blocks for continued, aligned support of our profession globally, alongside those stakeholders we want to both work with and influence.

Lawrence Webb Vice-President IOSH

If you require any further information, please contact Carrie Mosley, Business Development Manager

t: +44 (0)20 7324 2728

e: carrie.mosley@redactive.co.uk

w: www.redactive.co.uk