Livestock shows are about much more than competition and premiums; they provide excellent opportunities to build character in our youth and to promote animal agriculture in our communities. But establishing and managing a show takes time, effort and a wellorganized checklist. Two experienced show managers offer their advice for creating an event and coordinating the logistics.
Erin Dorsey
Erin Dorsey recently joined the Red Angus Association of America in February as the new show specialist and is responsible for planning Red Angus regional and national shows.
With more than 25 years of experience managing livestock exhibition events, she said launching a new show starts with a strong team dedicated to making it a positive experience for exhibitors and their families. “Whether it’s a local jackpot or a national exhibition, we shouldn’t make it all about the competition all the time,” she said. “A good show really needs to be centered around the youth to provide an environment that encourages their passion for livestock.” When it comes to establishing the show structure and rulebook, Dorsey said there is no need to recreate the wheel. Instead, she suggests looking for an existing event with the same size and scope you’re trying to achieve and then
build on it or make adjustments to fit your budget. “Getting a show off the ground can be daunting enough, so there’s no need to start from scratch when you can look at other shows and reach out to peers within the industry for advice,” she said. “Find a comparable show and use it as a model for what you’d like yours to be and then make specific considerations based on the budget you’re working with.” Speaking of budgets, sponsors play a critical role in the success of a show. Facility rental, insurance, judges, supplies and premiums can add up and are not usually covered by entry fees alone. Dorsey encourages organizers to get creative in considering potential donors. Continued on page 10 ...
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BUCKLE & BANNER | SUMMER 2022
