Subscriptions and Circulation Christi Mangusso 940-387-3502, Ext. 7 • email: christi@redangus.org
Affiliated with National Cattlemen’s Beef Association Beef Improvement Federation U.S. Beef Breed’s Council National Pedigreed Livestock Council
GENERAL INFORMATION
Published 10 times annually by the Red Angus Association of America at the national headquarters (18335 E. 103rd Ave., Suite 202, Commerce City, CO 80022). A non-political magazine dedicated to the promotion and improvement of breeding, feeding and marketing Red Angus cattle. Subscription rate: U.S., 1 year - $30; 2 years - $50. Canada and Mexico, 1 year - $44, 2 years - $82 (Payable in U.S. Funds Only). International Air Mail, 1 year - $55; 2 years - $100 (Payable in U.S. Funds Only). These rates are based on Third Class Bulk mailed from Jefferson City, Missouri. Add $20 per year for First Class.
EDITORIAL AND ADVERTISING POLICY
Advertising and editorial content are not limited to any particular class of product or subject matter. However, we reserve the right to refuse publication of any material not within the bounds of high agricultural ethics. While we devote the utmost care to the preparation of each advertisement, we cannot be held responsible for ads received after the ad deadline. Furthermore, the accuracy and content of copy received over the telephone is entirely the responsibility of the advertiser. No adjustment for incorrect ad copy will be considered for ads that are received after the ad deadline or that are placed over the telephone.
All unused reserved advertising space that is not canceled by the advertising deadline will be billed to the advertiser.
Stephanie Jung | Mina, South Dakota lazyjbarranch@yahoo.com
AREA 6 DIRECTOR - GREAT PLAINS
Jason Anderson | Oberlin, Kansas jasonea9@hotmail.com
AREA 8 DIRECTOR - SOUTHEAST
Jim Yance | Columbia, Alabama jim@jyjredangus.com
AREA 9 DIRECTOR - MIDWEST
Will Andras | Manchester, Illinois andras@irtc.net
Board Commentary
Hats Off to the Gals!
by Kay Klompien, Area 2 Director, Montana
Welcome to the “Women in Agriculture,” edition of the Red Angus Magazine! We proudly spotlight the exceptional women driving our industry forward. These remarkable individuals don’t just survive under pressure, they thrive.
Whether it’s battling drought, excessive heat or extreme cold, Red Angus cattle consistently rise to the occasion. As breeders, we demand more from our females: calving ease and robust performance, fertility and carcass traits, milk production and rapid breed-back, docility and mothering ability, economically relevant traits and sound structure, feed efficiency growth. The challenges are real, yet the Red Angus female meets each demand with resilience and grace – a resilience that reflects the strength of the women in our association and industry.
The incredible women driving the work behind the scenes at the Red Angus Association of America deserve a spotlight. Our team includes 22 highly skilled women, compared to just eight men, giving us an impressive 11-to-4 ratio, with women making up 73.3% of our workforce. This talented group brings a wealth of expertise, dedication and passion to our association, fueling our mission and serving our members with commitment every day.
Collectively, these wonderful women contribute 94 years of service to our association. We’re constantly asking them for more: quicker turnarounds, enhanced data accuracy and top-tier professional service, all within tight budgets. They juggle all this in a fastpaced environment while balancing personal responsibilities, rising to every challenge we throw their way. Their contributions are vital and their leadership and influence resonate across every facet of our work.
At home, countless other women “bleed Red Angus.” As producers, we encourage them to step into leadership roles within agricultural organizations, cooperatives and their farms. Their contributions to decision-making and strategic planning are invaluable.
Women in agriculture bring a wealth of skills to the table, from technical expertise to business management and sustainable practices. They often navigate the unique challenges of balancing professional and household duties, particularly in rural communities. They advocate for sustainable practices, community development and food security, leading initiatives that benefit their farms and the communities they serve.
There’s a growing expectation for women to support one another through mentorship and networking, fostering a strong sense of camaraderie among women in agriculture. Embracing new technologies and innovative practices is more important than ever, improving efficiency and sustainability in our field.
Ongoing learning and professional development are key, to encouraging women to pursue education and training to sharpen their skills. By challenging traditional gender roles and stereotypes, these women are making huge strides in a historically male-dominated industry.
Without a doubt, we have the best gals in the business. Let’s tip our hats to them and celebrate their remarkable contributions! //
The Red Angus Association of America is a membership-based organization. Everything RAAA does is directly or indirectly designed to serve our members and their commercial bull and female customers.
From its inception in 1954, Red Angus followed a unique path among beef breeds. That path was of its own design and intentionally focused on scientific cattle evaluation and supporting the commercial beef industry. Perhaps this is a bit of an oversimplification because other areas of the Association’s work are important to RAAA and its members, like Juniors.
However, the one-two punch of scientific cattle breeding and emphasis on commercial producers has proven to be a winning formula that stood the test of time.
More than that, the Association and the breed are thriving because of this underlying philosophy that few other beef breeds have understood.
How can we be certain this formula is producing positive results? Membership growth over the past two and a half decades is one metric to consider (see accompanying chart).
Since 2000, RAAA regular/adult memberships are up 64%, Junior memberships increased 277% and total memberships, not counting affiliate members, more than doubled. Over the same period, the inventory of active Red Angus cows increased by 57%.
These growth percentages are even more impressive when one considers that Red Angus faced a strong headwind in the feeder cattle market in the form of a black hide bias.
Association Commentary: Driving Long-Term Membership Growth
To say these cattle work in the country is an understatement. How else can the growth in membership and cow inventories be explained? Red Angus couldn’t simply benefit from the popularity of black-coated cattle like some other breeds have.
Membership growth happens for several important reasons. People join because they believe in what an organization is doing, what they stand for and where they are going.
In the case of RAAA, new members join because they see good things in Red Angus cattle, especially the females and they see the benefits of getting more reds on their place. They also see that Red Angus is supported by a strong and active association.
RAAA is never standing still in its efforts to improve, promote and position the Red Angus breed for greater success in the future. In recent years, a significant portion of those efforts have been dedicated toward helping the industry understand that Red Angus cattle produce Angus beef and to reduce or eliminate color bias in the marketplace.
These efforts are starting to show results, although more work remains to be done. We are in for an exciting future as cattle prices stay high and more Angus beef supply chains are formed, with Red Angus having a prominent seat at the table.
Innovation is another important aspect of Red Angus history that has attracted growth in membership and bolstered the breed’s commercial following.
That point is well illustrated by a conversation Kelly Smith, RAAA director of commercial marketing, had recently with a Red Angus rancher from the Northern Plains.
Kelly recounted that this gentleman brought up the subject of Total Herd Reporting. He explained that Red Angus has long been ahead of the pack because every cow must “report in” every year, with a calf record or other reproductive code – no exceptions.
This commercial rancher was proud to talk about the Red Angus THR program, which is now almost 30 years old. Interestingly, only a few imitation programs exist in the beef breed industry and most of these are optional rather than mandatory.
What’s ahead for Red Angus membership? Faster growth is the most probable outcome.
Red Angus is now conquering some of the mountains that have hindered it in past years. This impact will provide support at all levels, from adult members and juniors to commercial cattle producers. //
Red Angus Commercial Marketing Team and Value-Added Programs
DIRECTOR OF COMMERCIAL MARKETING
Kelly Smith
417-855-9461 | kelly@redangus.org
ASSISTANT DIRECTOR OF COMMERCIAL MARKETING
Rachael Oliver
406-480-1569 | rachael@redangus.org
COMMERCIAL MARKETING SPECIALIST
Josh Taylor | josh@redangus.org 918-605-5139
COMMERCIAL MARKETING SPECIALIST
Cory Peters | cory@redangus.org 402-418-2351
COMMERCIAL MARKETING SPECIALIST Taylor Ohlde | taylor@redangus.org 913-626-2715
ENROLL IN VALUE-ADDED PROGRAMS AND ORDER TAGS: tags@redangus.org 940-477-4593
Weekly Email Marketing Service of Feeder and Finished Cattle
The Red Angus show list informs feedyard managers, order buyers and other interested parties of Red Angus-influenced cattle. Producers can market feeder or finished cattle through this free service when selling through a sale barn, video auction or private treaty. The weekly show list is emailed to potential buyers through the Red Angus FeederFax email service. To upload information about cattle or to view cattle available, visit RedAngus.org/showlist.
To receive the weekly FeederFax marketing service that will highlight that week’s show list, please email tags@redangus.org.
Marketing Update
A Season of Change
by Lauren Weingardt, Value-Added Program Specialist
The seasons are changing and most of the “ber” months are behind us – September, October etc. The “ber” months are my favorite: leaves changing colors, temperatures getting colder and heifers and cows preparing for calving season.
Along with these seasonal changes, there’s been a shift in the cattle industry that took effect in November – the use of electronic identification devices alongside visual tags. As of Nov. 6, 2024, all cattle and bison 18 months of age and older that are still sexually intact need an 840 EID. Additionally, all livestock used for recreation or rodeos now require an 840 EID. Finally, all cattle and bison moving interstate or crossing state lines must have an 840 EID.
An EID has several benefits, especially the USDA 840 EID.
• One EID serves multiple purposes: disease traceability, calfhood vaccination records, value-added program compliance and even management practices.
• EIDs increase the chances of receiving more carcass data and grid information.
• They have a higher retention rate compared to a dangle tag.
• They are less likely to be cut out during feed yard processing.
• EIDs are easy to apply and more cost-effective than in the past.
• Packers and feedlots are more likely to purchase program calves with an EID instead of a dangle tag.
Keep in mind, purchasing 840 EIDs requires a premise ID. A premise ID or PIN is linked to where the livestock are managed, usually the owner’s ranch and is authenticated with a 911 address. Producers can call their Department of Agriculture office and request a premise ID. They’re free and typically issued on the same day.
Through the Red Angus value-added department, producers can purchase 840 EIDs for $2.20 for their enrolled calves. As mentioned earlier, these EIDs can be used by your veterinarian or others for various purposes. It’s important to note that program cattle should never be double-tagged with EID buttons.
If you’ve already applied or obtained 840 EIDs from another source, RAAA can bring those EID tags into the system for $1 per tag for program enrollment. Some producers may be eligible to receive free EIDs from their state or local veterinarian. Be sure to explore that opportunity and save some extra money!
The process for adding outside program-compliant tags to the system is straightforward. Producers must contact the value-added department and complete the supplier evaluation to enroll their calf crop. They’ll also need to submit a signed request form for outside program-compliant tags along with the tag numbers. RAAA will then import the tags into the system as program tags and producers will receive a Certificate of Compliance as proof of enrollment.
With all of this said, it’s that time of year again – the most wonderful time of year. It’s time to start planning for next year and the upcoming calf crop. If you have questions about the enrollment process, tags offered or new regulations, please contact us at 940-477-4593 or tags@redangus.org.
From all of us at RAAA, we wish you and your family a happy holiday season! //
Why Red Angus?
by Taylor Ohlde, RAAA Commercial Marketing Specialist
In a marketing meeting this spring, our team discussed the goals we aimed to reach over the next year. As we went through the list and narrowed down our final goal, I suggested we emphasize promoting the “why” of the breed. We should celebrate the strengths Red Angus cattle offer ranchers, year in and year out.
While it’s common to focus on areas for improvement, I thought it was just as important to recognize what has kept this breed at the top of industry rankings. When I attend events with diverse groups of cattle professionals or breeders, I consistently hear praise for the Red Angus breed. It all boils down to a common sentiment: “Those Red Angus cows get it done.”
With the launch of “Red Angus Remarks,” the podcast Cory Peters and I host, we wanted to share that positivity. We close each episode with
a question for our guests – whether they’re directly tied to Red Angus or not: “Why Red Angus?” This question is designed not only to end each episode on an uplifting note but also to give the audience insight into what others appreciate about the breed.
As you might expect, most answers revolve around admiration for the Red Angus female. Her ability to meet expectations with the resources she’s given is widely respected. Ranchers across the U.S. note her strong maternal instincts, her disposition and her dedication to raising a calf. Her ability to stay productive in the herd, boosting the longevity of an operation, has earned her a reputation as “America’s most favored female.”
I know I may sound like a broken record, whether I’m writing an article or speaking on the podcast about the value of the Red Angus cow but that’s
my passion and it’s a passion shared by many in this breed and industry. People often say, “Red Angus has a seat at the table because of their dedication to the female,” I believe that’s true.
We talk a lot about a strong foundation herd and there’s no better foundation of predictability, efficiency and versatility than the Red Angus female.
I’ve had the privilege of visiting incredible Red Angus operations across the country. All of them talk about cow families, granddams, maternal siblings and the history of the herd. Both registered and commercial producers know that Red Angus cows earn respect in the marketplace because of the dedication and future focus of the cattlemen behind them.
They understand the realities of ranch life and produce cattle that are sought after from coast to coast. //
S U N D A Y , J A N 5 , 2 0 2 5
1:00 PM Embassy Suites, 1815 S Meridian, OKC
RED AUCTION
At the Cattlemen’s Congress
OKLAHOMA CITY, OK
Commercial Bred Heifers
•
Member Services Reminders
DNA Reminders
• All sires and donor dams must have DNA on file (parentage) for registering offspring
• All individual animal(s) being shown at a regional or national show must have a DNA sample on file (parentage).
Download the Go RedAngus App
Need a little one-on-one help?
Schedule a meeting by scanning the QR code or visiting:
RedAngus.org > Herd Management > Red Angus Alley
Navigating the Red Angus Association of America: A Comprehensive Guide
by Katie Scott, RAAA Member Services Specialist
Learning everything about the Red Angus Association of America and registered cattle can feel overwhelming but members don’t have to go through it alone. A dedicated team is available to help members with registration, DNA and herd management through REDSPro.
How-To Guide
The How-To Guide, available under the Herd Management tab at RedAngus.org, is a valuable resource. It offers downloadable sections and tutorials on database activities such as account management, data entry, DNA tools and Total Herd Reporting. It also breaks down essential tasks like calf registration, transfer of ownership and heifer exposure data reporting.
Registration Tab
The Registration tab includes key information about registering calves online or on paper, including registration requirements for ET calves. Weaning weight and yearling weight guidelines are also included. If an animal’s information needs updating, the guide provides step-by-step instructions.
The guide also explains registration statuses (R, I, C, F, Z, B and U) which require specific actions for full registration. Certificates can be printed through REDSPro. Check out the Registration Status Explanation for more details.
Heifer Exposure
HOLIDAY SCHEDULE
The RAAA office will be closed the following days during the holidays:
Christmas: DEC. 24 - 25
New Year’s: Dec. 31 - JAN. 1
Heifer exposure data reporting information can be found in the How-To Guide. Producers can record data used in the Heifer Pregnancy EPD. While not mandatory, it’s one of the easiest data points to complete.
Transfers
Transferring ownership is another common process covered, detailing information needed such as the new owner’s account number and percent ownership transferred.
‘Twas the night before Christmas at Green Mountain Red Angus!
There was a calm in the air, and no one was anxious.
It was cold in Montana, the ground covered in snow
The thermometer read a bone-numbing 20 below.
The cows were brushed up and the feedlots were bedded
The animals thought they knew where this night was headed
After all of the presents were spread all around
The herd sires and horses were fed extra hay to stay warm
And the barn cats and cow dogs were all asleep in the barn.
When way across the field everyone heard such a noise
The ranchers woke up and jumped from their beds
That it woke all things living from dreams full of joys.
With visions ‘The cows were out!’ stuck in their heads!
The moon was full and there was frost all around
The coldness of the air amplified all the sound.
All the critters and ranchers looked for the sight
To see what awaited them in the cold of the night.
A plump man in a cowboy hat all dressed in red
Being pulled by draft horses, in a green bob-sled!
The snow flew to the sides as they came to a stop
And a sack of rolled oats fell from the hay at the top.
We guessed who it might be, but no one said a word
All were surprised that Santa would remember our herd
Bales of hay for the cows, and sweet oats for each horse
Warm milk for the cats and dog bones, of course!
Santa hopped on his sled and popped the lines nice and loud
Over the hill! To the gate! The bob-sled did fly!
When what did we see from the corner of our eye?
A new UTV, since the old ones are shot,
Some concrete bunks to add to the end of the feedlot.
There was a large box, through which we did browse,
A pile of HerdDogg tags that keep track of the cows.
All was right at the ranch on this cold winter night
We were blessed beyond measure and things were just right.
We thanked the Lord up above, for gifts beyond measure,
To be the keepers of the land and livestock we treasure.
Then we heard from a distance, a loud hearty shout
And what Santa yelled out was never in doubt!
Even though the old fellow was plumb out of sight,
We hear …
GMRA Sale Facility • Logan, MT • 1 p.m. MST
Bull Sale Tuesday, March 18, 2025
GMRA Sale Facility • Logan, MT • 1 p.m. MDT
Member Services Bulletin: Navigating the Red Angus Association of America: A Comprehensive Guide Additional Tasks
For less common tasks like importing foreign animals, the guide offers details on the process and associated fees. It also walks producers through pulling reports and uploading files.
“Managing cattle on paper is different from managing them in the pasture but RAAA’s resources make it easier and more efficient.”
Beyond offering guidance on job types, the How-To Guide also explains how to pull reports and upload external files through the database, making things more convenient for producers.
It also gives insight into managing a cowherd, focusing on Total Herd Reporting. The guide offers a breakdown of all requirements and associated fees.
In conclusion, managing cattle on paper is different from managing them in the pasture but RAAA’s resources make it easier and more efficient.
Ignite your potential with
The SPARK Leadership Conference was born out of the JRA Board of Directors’ commitment to offering an exceptional leadership experience for its junior members.
In its inaugural year, 20 JRA members will be invited to Hi Point Ranch after a thorough application review process. SPARK offers hands-on learning and mentorship for JRA members ages 16-21!
Please note, the RAAA office will be closed Dec. 24-25 and Dec. 31-Jan. 1.
We wish all Red Angus stakeholders a Merry Christmas and Happy New Year! May 2025 be a blessing to all. //
Ignite your SPARK to grow personally and make an impact in the beef Industry.
MARCH 27-30 2025
close January 3rd, 2025
Confused about USDA’s Electronic ID (EID)1 requirements? You’re not alone.
We’ve fielded many questions about the new EID rules for livestock moving across state lines. As the leading provider of EID tags and readers through our ALLFLEX® brand, Merck Animal Health wants to support cattle producers in their decision-making with the expertise and solutions they need.
As part of that effort, we hope to clarify some of the tagging changes to USDA’s Animal Disease Traceability system.
Key distinctions with official ID rules
The new policy only applies to interstate movement. Other exemptions include direct to slaughter cattle and sexually intact cattle (and bison) under 18 months of age.
Animals that will need electronically and visually readable tags when they enter interstate movement include:
Sexually intact cattle and bison 18 months or older
• All dairy cattle, including beef-on-dairy crossbred animals
• Cattle and bison of any age used for rodeo, recreation events, shows or exhibitions
Another important detail: Visual ear tags applied before Nov. 5, 2024, will be recognized as official IDs for the life of the animal. They’ll be grandfathered in and will not need an EID.
Easing the financial burden
Producers and the livestock industry have raised concerns about the potential cost burden of the new tagging policies. Congress recently directed USDA-APHIS to allocate no less than $15 million for the cost of tags and related infrastructure to help offset those costs.2
Producers may be able to access EID tags for free via their state veterinarian. They can apply those tags at approved tagging sites. Producers can also buy EIDs directly from a distributor, online vendor or local dealer and apply the tags themselves.
In addition, producers are not required to invest in tag-reading hardware or software, unless they choose to do so for herd management and recordkeeping. The EID tags can be used the same way as visual tags.
New EID rules spark questions
By Paul Koffman, Livestock Technology Solutions Lead, North America
Addressing data privacy concerns
EID tags are encoded with a number that identifies the animal, but no owner-specific information. The data associated with the tags will be stored in various federal and state databases.
Access to that data will also be restricted to the state and federal officials responsible for managing high-impact diseases of the cattle industry.
USDA agnostic on EID tags
USDA isn’t mandating or recommending any one brand of ear tag. Tags must be approved by the department and will be imprinted with the Official Eartag Shield.
The ALLFLEX radio frequency ID (RFID) tags offered by Merck Animal Health meet these standards. They use a short-read range that doesn’t interfere with radio frequencies commonly found in livestock operations. ALLFLEX tags do not include any global positioning system (GPS) capabilities. Producers also use these RFID tags to track health protocols, performance, reproduction and genetics.
The new tagging requirements are intended to bolster the industry’s tracing capabilities in the event of a disease outbreak. Contact your Merck Animal Health representative or tag supplier to find out how ALLFLEX tags can help you comply with these rules while managing your beef or dairy operation more efficiently.
National Archives. Federal Register. Rules and Regulations. Use of Electronic Identification Eartags as Official Identification in Cattle and Bison. Animal and Plant Health Inspection Service, USDA. May 9, 2024. 89(91):39540-39566. APHIS-2021-0020. 2024-09717.pdf (govinfo.gov). Retrieved May 21, 2024. Rachael Oatman. Congress approves $15 million for EID tagging of cattle. Tri-State Livestock News. March 22, 2024. https://www.tsln.com/news/congress-approves-15-million-for-eidtagging-of-cattle/. Retrieved May 21, 2024.
The color of unmatched protection against viral and bacterial pneumonia.
BOVILIS NASALGEN 3-PMH is the first and only intranasal vaccine that protects against IBR, BRSV, PI3 , Pasteurella multocida and Mannheimia haemolytica
It’s safe to use in calves 1 week of age and older for a strong, healthy foundation. And a unique BluShadow® diluent means there’s no secondguessing which animals have been vaccinated.
Cozy Up with Hot Cocoa and a Fire –It’s Time to Submit Your Data!
by Lindsay Upperman, Ph.D., Director of Breed Improvement
It’s that time of year – holiday season is here! With colder weather keeping most people indoors, it’s a good time to address operational tasks.
Unfortunately, that doesn’t mean snuggling up to a Hallmark movie or gathering for a home-cooked meal with loved ones, though I hope everyone gets the chance to do both soon (I know I will!).
Instead, sit down at the computer and fill in those potentially missed data points. Before submitting the data, however, it needs to be collected.
Mature cow weights are used in the following example.
Mature Cow Weights
Mature cow weight should be collected on the date a calf is weaned and taken annually. To get an accurate measurement, use a quality digital or mechanical scale. Record the weight in pounds and round to the nearest whole number. Keep in mind, weight estimates should never be used.
Body condition scores are recorded alongside mature cow weights and help calculate adjusted weights. Here are a few reminders about body condition scoring.
Body Condition Scores
Body condition scores, like mature cow weights, should be collected around weaning time and taken annually. These scores range from 1 to 9, with 1 being emaciated and 9 being obese.
To keep scoring consistent, it’s helpful to have the same person score each animal’s body condition to ensure accuracy across the herd and over generations.
When collecting phenotypes, the goal is protocol consistency, especially for contemporary groups. The contemporary groups for mature cow weights and body condition scores should match the weaning weight group since cows and calves are managed together during this period.
“Larger groups improve the genetic evaluation by better accounting for shared environments and management, helping distinguish phenotypic variation between genetic and environmental factors.”
This group includes cows that calved around the same time, were managed together and had access to the same feed. Larger groups improve the genetic evaluation by better accounting for shared environments and management, helping distinguish phenotypic variation between genetic and environmental factors.
If the best-performing cow weights are the only ones reported, the average weight of that selected group will be higher than the true average, creating a bias in the data.
Submitting Data
Now that the process of collecting mature cow weights and contemporary group guidelines has been covered, it’s time to submit the data. Submissions can be made through REDSPro, RAAA database or by mailing the forms to the RAAA office. Remember, collecting data holds limited value until it’s submitted.
Within REDSPro, the Animal Data Reporting job is used, the same type used when registering calf crops.
Navigate to the “BrthDam” tab, where data can be entered in the columns labeled: “Dam Wt,” “Dam Wt Date” and “Dam Body Cond” for mature cow weight, the collection date and body condition score.
This process should be repeated for all dams in the contemporary group. All animals should be entered into one job to maintain the integrity of the contemporary group.
Once submitted, the data will be processed through the CSU or IGS genetic evaluation and EPDs will be calculated.
After submitting, take the time to relax and enjoy the holiday season. Happy holidays! //
Build Better CowsBuy Bulls from a $Profit Share Red Angus Breeder
As fellow Red Angus breeders, we must work together. We believe that we need to work together, that we need to share data, and that we need to have the best available tools to improve our cattle.
Use Zoetis’ Inherit Select to Pick Your Replacements
“Inherit brings a new level of excitement to our commercial customers by benchmarking their genetic progress, documenting the strengths and weaknesses of their cowherds and providing the same indexes for selection we use in our breeding program. These producers now have a much better guide for sire selection-selecting bulls with complementary data for their cowherd. Additionally, several customers are using the feedlot indexes in marketing the contemporary steers to their replacement heifers. Inherit testing commercial heifers is the biggest game changer we have seen in the livestock genetics business.”
– Red Hill Farms, Tennessee
596-1204
To learn more, please contact any of these Red Angus breeders Cody Halfmann (325) 245-8928
Childhood Dreams Lead Three Women Into Veterinary Medicine
by Melissa Hart for the Red Angus Magazine
Is your veterinarian a woman? The odds strongly favor an affirmative answer. According to the U.S. Bureau of Labor Statistics, in 2023 nearly 70% of veterinarians were women. That statistic is likely to increase with the class of 2027, where 83% of students are female.
This is not a new phenomenon. Vicki Frobose, DVM, said there were more female than male vet students when she was attending The Ohio State University College of Veterinary Medicine in the 1980s. Her daughter, Hunter Frobose, DVM, as well as Paige Schmidt, DVM, encountered the same thing when they earned their degrees in May 2024. While the large majority of female vet students will enter into a small animal practice, these three knew they wanted to be large-animal vets from a young age.
The Path to Success
The elder Dr. Frobose, Vicki, yearned to be a veterinarian when she rode with her mentor, Bob Smith, DVM, in her southern Ohio childhood hometown of New Lexington. “When I started out with Dr. Smith in eighth grade, he did mostly large-animal work and from day one I loved it,” she said. “One summer day we finished our work doing an autopsy on a high hill, it was stinky and gross. I thought to myself, ‘Well, this didn’t gross me out’ and that’s where my love for large-animal work began.”
Graduating from vet school in the mid-1980s, she observed the number of women going into veterinary medicine was trending upward. “When I was in school it was probably
50/50 but women were increasing in numbers and today this is a female-dominated field.” The rigorous course work proved challenging. “Keeping my grades up in pre-vet was hard and I had to study a lot.”
In 1986, she bought a practice, Town and Country Animal Health Care, in Bowling Green, Ohio. This was close to her husband’s family farm and where they wanted to raise a family. She works with small and large animals with just a few equine clients. She was the sole animal doctor there for decades until this year, when she brought her daughter on staff. Together they plan to break ground next spring on a new facility that will offer large-animal surgeries, ultrasound and a place for animals to stay during treatment.
The younger Dr. Frobose, Hunter, had the same early passion for veterinarian medicine. “I’ve known I wanted to be a vet since I was 5 years old. I idolized my mom and always wanted to pursue this career.”
When she transferred from Hutchinson Community College in Hutchinson, Kansas, to Oklahoma State University, her grades were not as high as they could have been but she applied to vet school and hoped for the best. Plan B was to finish her bachelor’s degree and re-apply. Much to her surprise, she earned an interview – and then: “I was in Hobby Lobby shopping, I got the acceptance email and I was so shocked, I sat down in the middle of the aisle and cried.”
Her parents weren’t surprised she chose veterinary medicine as a career but when they got the news she was accepted, “They both cried; it was awesome,” Hunter said.
Mother daughter vet team Vicki Frobose, DVM, and Hunter Frobose, DVM, work side by side at their animal clinic in Bowling Green, Ohio.
Elevate Your Herd
• AGE-ADVANTAGED BULLS
Coming 2-year-olds and yearlings, ready to breed more cows with a higher reproductive capacity.
• TOP 30% EPDS
• BALANCED GENETICS
Childhood Dreams Lead Three Women Into Veterinary Medicine
In addition to working side by side with her mom, she is on staff at an emergency room animal hospital in Lima, Ohio. “The ER is a place where I have to learn on my own and not use my mom as a crutch. It’s in a chaotic environment and I have to learn to think quickly and in the few months I’ve been there, I’ve gained a lot of technical skills that can be used across species and I believe has made me a better doctor.”
Bulls with EPDs ranking in the top 30% across multiple traits for comprehensive herd improvement.
Emphasis on multi-trait excellence, enhancing your herd in various areas simultaneously.
• EASTERN OREGON RAISED
Bulls acclimated to the Pacific Northwest altitude and environment for adaptability and resilience.
Paige Schmidt, DVM, grew up in Crystal Springs, North Dakota, on a fourth-generation Red Angus and Simmental cow-calf operation. She loved everything about working on the ranch and was passionate about working with cattle. After earning her bachelor’s degree from the University of Jamestown and playing basketball all four years, she wasn’t sure if she wanted to dive into more schooling. At the last minute, she applied to vet school at Kansas State University and was shocked when she received her acceptance letter.
“I will never forget where I was when I got the letter,” she said. “It came in the mail and I was scared to open it. I opened it up and right at the top it said, ‘Congratulations!’ I was so shocked and then I called my family to tell them. Once I got into vet school, it all fell together and I loved being there – I knew that’s where I belonged.”
Schmidt works with five other vets at their practice in Nebraska. She spends most of her time in feedyards. “Going to school in Kansas, we had a lot of opportunities to go to feedyards and I am so passionate about the beef industry as a whole, I just wanted to learn more about all facets and I found I really enjoy production medicine. Feeding the world and being a part of the entire production system is something I love.”
was
Paige Schmidt, DVM, grew up on a ranch in North Dakota where her passion for agriculture
cultivated.
Childhood Dreams Lead Three Women Into Veterinary Medicine
Getting involved with the Beef Cattle Institute at KSU piqued her interest in feedlot medicine and spurred her desire to learn more. While in vet school she also earned a master’s in Veterinary Biomedical Sciences focusing on Feedlot Interstitial Pneumonia. “I have always had an interest in advocacy and consumer education and being in the feedyard industry brings you closer to the consumer. That attracted me to feedlot medicine as well.”
Large Versus Small
While Hunter loves dogs and cats, her preference is to work with large animals. “It’s honestly working with the farmers that I enjoy most. It’s so refreshing because while it’s normal to have emotions and feelings for our pets, farmers understand the economic side as well,” she explained. “You can trust them and their knowledge about their livestock and it makes it fun to work with those people in your community.”
Vicki echoed her sentiments but while she also enjoys working on the large-animal side with farmers, since her daughter has joined the practice, she has been doing more small-animal work.
“I have faced the challenges that come with the large-animal side, like when you have little to no facilities to work with and you are faced with an animal in a pen with no way of restraining it. You do your best,” she said.
The truth has been her go-to when things start going south in a situation. “When I hit a brick wall, like when we can’t get a calf out, I step back, slow down, take a deep breath and tell the client the truth. I feel that’s very important for them to know the truth so they can make the hard decisions in those situations.”
The challenges are great for a female vet on a feedlot but Schmidt has found success in having the courage and confidence to admit her limitations and ask for help. “In most situations, I know what to do but I also know there are times when I’m not strong enough to do it, so I am happy to ask for help. In the long run, it’s better for the animal; I don’t need to make the situation worse by exhausting myself or the cattle.”
Her approach with a difficult animal is similar to Vicki’s: “I step back, take a deep breath and come up with a plan. I try
Schmidt graduated from vet school in May of 2024, and enjoys working in beef feedlots.
Childhood Dreams Lead Three Women Into Veterinary Medicine
to make the best decision for the situation,” she explained.
Hunter has encountered similar challenges early in her career and recognizes the contrast in perspectives. She explains that many farmers she has worked with approach adverse situations with a practical mindset, often keeping their emotions in check. In contrast, many small-animal owners tend to react more emotionally in difficult situations, often requesting additional efforts to be made.
Large Animal Hacks
There’s no denying the physical differences between most men and women. When it comes to dealing with 2,000-lb. animals, Hunter is figuring it out.
“I may regret it later in life but one thing I’ve learned is though we might not be as physically strong [a woman’s] body is a lot more useful than just her arms,” she said. “You have to be creative about using things around you. I like to call it large-animal vet ingenuity – it’s really important.”
In fact, while she was in vet school she was called upon to use her special large-animal skills. “One of the doctors needed to fix something and she looked at me and said, ‘Hunter, you’re a large-animal person, right? Use your large-animal ingenuity and fix this.’ I went and got the duct tape and by golly, I fixed the problem!”
Connections and Support
Technology has enabled people to connect while divided by hundreds of miles. In the ‘80s and ‘90s it wasn’t as easy to get support as it is now with social media and specific affinity groups. “I love being a part of organized veterinary medicine and I like to attend conferences where we can come together and support one another. I love being around other large-animal vets who are women with similar passions,” Schmidt said.
“Working hard can strengthen your mental wherewithal and push you further than your mind believes you can go.”
Hunter has a concern for budding vet students and wants to grow a community of vets who can be available to answer questions. “New vets can get so discouraged because they don’t have any sort of a support group, so I would like to be that person others can depend on to answer their questions,” she explained.
It takes a certain tenacity and determination to excel through the rigors of veterinary medicine and cross the line
Hunter Frobose, DVM, (right) graduated from The Ohio State University and while she always knew she wanted to be a vet from watching her mother (left) as a young child, she was shocked she got into vet school the first time she applied.
to gain DVM credentials. Vicki credited her dad for setting the example. “My father’s character was, he set a goal, he reached it and he taught us to do the same.” She also gave credit to Smith for setting the example of someone who loved their work, so she knew she would love being a veterinarian too.
Hunter reflected on her childhood and watching her mother work hard. “Watching my mom be an amazing veterinarian set the example for me. My dad always believed we could do anything we wanted to. Our parents never questioned our ability to do something,” she said. “I have the benefit of an old-school vet for a mom, so I have an old-school heart –but can use new-world medicine.”
Schmidt pointed to being raised on a ranch with responsibility and playing collegiate sports as the reason she is driven to excel.
“Sports instilled determination in me and my parents emphasized working hard and things will fall into place,” she said. “Working hard can strengthen your mental wherewithal and push you further than your mind believes you can go.”
“I’m driven by my passion and I knew that being a large-animal veterinarian was going to be more physically demanding and a more challenging job but that’s what I wanted to do. If you work hard, you can do anything.” //
SIERA L57 – #4802196 Bred to BROWN IDEAL K1377, #4641289
RED ANGUS VALUE-ADDED PROGRAMS
Feeder Calf Certification Program
• Traceability to at least 50% Red Angus genetics
• Source verified to ranch of origin
• Group age verified
No enrollment fee, just the cost of your program tag choice.
Allied Access
• Source verified to ranch of origin
• Group age verified
No enrollment fee, just the cost of your program tag choice.
Premium Red Baldy
• Females only
• Red Angus or Hereford sired
• Top 50% of breed for ProS or BMI$ Indexes
• Red bodied with bald or brockle face
Not a USDA Process-Verified Program
No enrollment fee, $1/tag
American Red
• Females or steers sired by Red Angus bulls in the top 50% ProS Index or by Santa Gertrudis bulls in the top 50% Balanced Index
• Breed percentages range from 25-75% Red Angus or 25-75% Santa Gertrudis
• Dams of qualified calves must contain at least 50% of reciprocal breed
• Registered Red Angus Spring Calving Bred Heifers averaged $4,508
• Registered Red Angus Spring Calving Bred Cows averaged $4,607
• Spring Calving Commercial Red Angus Bred Heifers averaged $3,134
An All-Around Better Cow in the Heat
by Sarah Hill for the Red Angus Magazine
The dog days of summer are over but many Red Angus producers may not consider how the weather influences their cattle. Hot temperatures and humidity can make cattle uncomfortable, resulting in reproductive challenges and less gain, especially in the Southeast and Midwest, where weather can really pack a punch on the herd.
“Two of the major factors that are influenced by heat stress are lower feed intake and expending energy to try to stay cool by salivating, panting and breathing hard.”
Heat tolerance in cattle is a trait that cattle producers can select for and Red Angus are an excellent breed when it comes to managing heat, maintaining mothering abilities and focusing on carcass traits.
“Hide color is an important indicator of an animal’s adaptability to a warmer environment,” said David Lalman, Ph.D., beef cattle specialist with Oklahoma State University Extension.
“Two of the major factors that are influenced by heat stress are lower feed intake and expending energy to try to stay cool by salivating, panting and breathing hard.”
Because of their excellent heat tolerance, Lalman recommended cattle breeders consider Red Angus as part of a crossbreeding program as a complementary breed.
Always
Out
Working
Mathias Ranch, Gentry, Arkansas, owned by Sam Mathias, has used Red Angus genetics for more than 15 years. Toby Lester, general manager of Mathias Ranch, oversees the herd of 500 commercial cows, 300 registered Red Angus cows, 200 heifers and a Red Angus bull battery.
Mathias told Lester he prefers Red Angus genetics because in his many miles on the road throughout his career, he’d often seen Red Angus cattle out working and grazing, while the black cattle were in the pond or trees trying to stay cool.
“Red Angus cattle just don’t absorb the heat like black cattle do,” Lester said. “We have both Red and Black
Angus cattle in our herd and the Red Angus stay out longer in the mornings.”
Lester also observed that Red Angus cattle tend to have fewer foot problems – a crucial trait, as healthy feet are essential for cows to graze freely and access water sources.
Based in the Ozarks, Mathias Ranch pastures are 90% fescue. Although the pastures provide crucial feedstuffs to the herd, Lester said that toxins in fescue along with the plant’s own heat generation, can also cause issues.
“That heat goes to their extremities,” he said. “It just exacerbates the heat.”
The gentle Red Angus temperament is another aspect Lester really appreciates about the breed. Lester gathers the cattle with only a horn, no horses required and notes that the cattle are just safer to work in general. The operation tends to keep mature cow size around 1,300 lbs.
The Ledbetters began using Red Angus genetics around 2010 and were extremely impressed with how the cattle performed in the hot and humid Oklahoma environment.
David Lalman, Ph.D.
An All-Around Better Cow in the Heat
Marbling is another key trait the Mathias Ranch prioritizes in cattle selection. Lester explained that Red Angus cattle effectively convert more grass into beef, largely because they experience less heat stress.
“Red Angus cattle are just more efficient,” Lester said. “With the advantages the breed has given us, we’re heading in a positive direction. We’re gaining traction every day.”
More Consistent Calves
“For bull purchases, we want them moderate to small, depending if they’re a heifer or bull sire,” Lester said. “We want them to have explosive growth at the end, so we’re trying to pick bulls for our heifers with a 10% or less birthweight. Our Red Angus bulls are out there working and not in the pond when the cows are in heat.”
Their heifer bulls are allowed to grow before they’re turned out with the mature cow herd. The operation has both spring- and fall-calving herds, so they’re doubling the number of calves out of their bulls. The operation uses AI on their commercial cows and has seen high conception rates, despite hot temperatures.
“It’s a strategy that’s worked for us,” he said. “It’s a process that’s given us multiple half-siblings and we’re making great genetic progress over where we started.”
Calves are more consistent, growthy and valuable, according to Lester, also saving money on the ranch. Mathias Ranch markets its cattle through Superior Livestock Auction sales, consistently attracting repeat buyers for their animals.
Impressive Heat Tolerance
The Ledbetter family, in Okmulgee, Oklahoma, runs a multi-generational, diversified farming and ranching operation. Their Red Angus commercial herd and seedstock thrive, despite the Oklahoma heat and humidity.
Chad Ledbetter’s grandfather, Chris, started the operation in 1950 as a dairy farm, expanding into beef cattle and row crops, including corn and wheat. Today, they raise their own corn silage and hay, managed by Chris, while Chad manages the cattle herd. Chad’s son, Cayden, assists wherever needed. Cayden’s daughter, Preslie, is the fifth generation to live on the farm.
Toby and Trevyr Lester have observed Red Angus cattle out working and eating while the black cattle were in the pond or trees.
The Ledbetters began using Red Angus genetics around 2010 and were extremely impressed with how the cattle performed in the hot and humid Oklahoma environment.
Before that, they were using half-blood Brahman cattle, which they’ve since stopped using since the Red Angus cattle perform so well.
“Humidity is an intensifier,” said Chad. “Whether it’s hot or cold, humidity can play a major part in making you uncomfortable outdoors. Red Angus cows can still perform, even if they’re
In Lester’s experience, Red Angus cattle just don’t absorb the heat like black cattle do. He’s also observed that Red Angus cattle tend not to have as many foot problems.
An All-Around Better Cow in the Heat
in an area with a higher altitude that’s dry, or in the South.”
Heat and humidity are some of the biggest challenges for the Ledbetter family, with heat indexes running between 110 F - 120 F at times.
“Heat tolerance is one of the areas where Red Angus cattle really flourish,” Chad said. “You have a breed that’s genetically predisposed to make tremendous females in a heat tolerance package.”
Cayden observes that their Red Angus cows not only have a better disposition, but they also flesh out better and are superior mothers. The breed is also very easy to cross with other breeds.
“They’re just all-around a better cow,” Cayden said. “You can throw a Hereford on them and have a great Red Baldy calf or use a Simmental and get a nice hybrid calf. You can use those
females for anything – they make nice recip cows or a good mama cow.”
Versatile Breed
“Red Angus gives you an edge when you’re using them in a breeding program,” Chad agreed. “When we brought in Red Angus genetics, we quickly realized how versatile the breed is for marketability.”
“I feel like the maternal traits are one of the things that really set the Red Angus breed apart from other cattle in the beef industry today,” Chad said. “For me, everything ties back into that mama cow.”
The operation breeds by cow families, selecting structurally sound, stout females with a bold rib cage. Chad said this approach has worked well for their customers from all regions, not just the South.
“The female that’s made right and
sound in her make up works in whatever environment you put her in,” Chad said. “Those basic qualities of soundness in females are an added advantage.”
The Ledbetters also value the polled gene, along with the sleek hides of their Red Angus cattle.
Not only do these cattle feed out exceptionally well with impressive marbling but their strong maternal traits truly make them stand out.
Located in the fescue belt, the Ledbetters have found their Red Angus cattle to be highly efficient at converting less desirable native forages into high-quality beef.
“It’s getting harder and harder to have enough land to run cows, so you need cattle that are going to do the best they can with what they have,” said Chad’s daughter, Callie. //
TRCC QUEEN MARY 37L – #4831246
TRCC DESTINY 65L – #4831200
MATHIA S RANCH
BROWN MS FRANCHISE F942 RAAA #3923803
RED ANGUS SIRES
• Bieber Jumpstart J137
• Bieber CL Stockmarket E119
• 5L genuine 1603-195C
• LSF SRR King Arthur 0136H
• LARR Paycheck 0728
ANGUS SIRES
• Basin Jameson 1076
• Connealy Craftsman
• Stellpflug Hoffman Riseabove
• EZAR Step up 9178
Red Angus Reputation: Setting the Standard for Quality Calves
by Macey Mueller for the Red Angus Magazine
Whether you’re marketing cattle on a video auction, the local sale barn or private treaty, Red Angus calves are an attractive offering to buyers around the country. With a reputation for carcass quality and access to value-added programs, Red Angus calves offer the total package, especially when combined with progressive herd health protocols and management practices.
Buyer Confidence in Genetics
For more than 25 years, Jason and Gwen Wells have been using registered Red Angus bulls in their Marienthal, Kansas, commercial operation. They agree consistency, genetics, management and marketing has been key to their success. Wells Ag, LLC calves are annually enrolled in the Red Angus Feeder Calf Certification Program, which provides age, source and genetic verification for their Red Angus-sired calves. The yellow FCCP tag opens access to international markets and exclusive grids for buyers, which can often mean a premium on sale day.
Jason Wells and his wife, Gwen, have used registered Red Angus bulls for more than 25 years in their commercial operation. Consistency, genetics, management and marketing has been key to their success.
Speaking of sale day, the Wells’ also routinely sell their steer calves on the Superior Livestock Auction Big Horn Classic sale each August, where they utilize the Superior Source and Age Verification program and the Superior Progressive Genetics program, which highlights cattle that are sired by the top genetics in the industry.
“Over the years, we’ve worked with trusted breeders and haven’t been afraid to try new Red Angus genetics or new technology available but at the same time, we try to stay true to the breed and the management practices we know work well for us,” Gwen Wells said. “The same goes for marketing. We have a very good relationship with our SLA rep and buyers know to look for our calves on that same sale every summer.”
She added that record keeping is also important to building value in their calves.
“To qualify for these value-added programs, we do have to document when the first calf of the season was born and provide verification that we’re using registered Red Angus bulls,” she said. “But buyers seem to be more confident in the calves when they can see the genetics we use and the health protocols we follow, so the premium we see from the extra paperwork and from staying consistent year after year is worth it.”
The Wells’ calve March through early May. They vaccinate every animal and implant their steers at branding time and then vaccinate everything again two to three weeks before they ship the steers off the cows in mid-September.
“We’ve worked closely with our veterinarian over the years to ensure our calves are as healthy as possible when we’re ready to ship them and we’ve had success shipping right
In addition to the performance of Red Angus feeder calves, the docility, the manageability and the production of the Red Angus female is a testament to the breed.
Red Angus Reputation: Setting the Standard for Quality Calves
off the cows,” she said. “When you’re using good genetics, sticking to good protocols and using good cattle handling skills, there’s not a lot of problems. We’ve run the numbers and a 60-day weaning program doesn’t pencil out for our particular operation and buyers haven’t come back with any health issues.”
Heifer calves are weaned around the same time as their steer mates and the Wells’ use their personal feedyard to develop them into replacements to market and for their own herd.
The Wells’ have a longstanding appreciation for the Red Angus breed, dating back to Gwen’s late father Bob Wiles, who was good friends with one of their main bull suppliers. They especially like the breed’s inherent docility and maternal instincts but also find value in Red Angus performance and marketability.
“Every once in a while, we contemplate using a combination of breeds in our program but we are lucky to have relationships with some really good Red Angus breeders. We’ve had such good results with our trusted Red Angus genetics, so we stick with what we know,” Gwen said. “There’s definitely been a lot of blood, sweat and tears over the years but we honestly can’t find fault with them.”
The couple describes themselves as “micro-managers” when it comes to ensuring their cattle are handled correctly and health protocols are met. They said it all goes back to a reputation for consistent practices that lead to a consistent product.
“We’re very hands-on, we know our cows and we work closely with our veterinarian to make sure we’re producing strong, healthy calves we can be proud of,” she said. “Those efforts are validated when we see repeat buyers bidding on our calves each year.”
Reliabale Reputation
That kind of reputation carries a lot of weight in the cattle business, as Arnegard, North Dakota, rancher Jason Leiseth knows well. He and his family have been using Red Angus genetics in their commercial cow herd since 1981 and have seen continued success – even during the tough years –because of the name recognition and relationships they’ve built with both buyers and their marketing partner at Sidney Livestock Market Center in Sidney, Montana.
“My dad always said, never be afraid to put your cattle in front of a group of people to bid on because if you’ve done your job and raised a quality product, you’ll be rewarded for it,” Leiseth said.
Behind the scenes, the family has worked closely with the auction barn, especially when considering management changes, to ensure their cattle are marketable come sale day.
“You spend years and years building a reputable herd and you need to invest the same effort into building a relationship with the people who market your cattle,” Leiseth said. “I’ve always felt whether times are good or bad, every time I market cattle with our sale barn, I know I got the most I possibly could that day.”
Jason and Peggy Leiseth have been using Red Angus genetics in their commercial cow herd since 1981 and have seen continued success.
The Leiseths live by the philosophy of Jason’s dad. “Never be afraid to put your cattle in front of a group of people to bid on because if you’ve done your job and raised a quality product, you’ll be rewarded for it.”
They’ve also cultivated similar relationships with repeat buyers over the years.
“We’ve been fortunate to receive feedback from buyers who had success with our cattle and want to feed them again,” he said. “Especially when times are tough, the feeder needs to get everything they can out of a group of calves and buyers seem to recognize our cattle and they’re comfortable with how they’ll perform.”
The Leiseths run a pretty tight calving window, beginning the first of April and continuing for 45 days. This not only helps create more uniform drafts of calves on sale day but also frees up necessary time for the family’s farming enterprise.
Calves receive their first round of shots at branding in May, preweaning shots at the end of September and then the steers are sold right off the cow at the end of October. Heifer calves are weaned and sorted later, with the top half retained as replacements or sold as bred heifers. The remaining head are marketed as feeder heifers at the beginning of February.
“We’ve continued to have success with our Red Angus and Red Angus-cross steer calves over the years and we’ve also done quite well selling replacement females,” Leiseth said. “Many times those replacements will outsell the steers.”
“In the tough years, when markets are down and the spread between steers and heifers widens, our heifers will actually bring more than our steers when we take them to town. That makes a big difference in the total profitability of our operation.”
A preference for red cattle was passed down from Leiseth’s father, Jerald Leiseth. The family has purchased most of their Red Angus bulls from the same breeder for more than 40 years.
“I grew up raising other breeds of cattle but when we started with the Red Angus, it was pretty phenomenal for us,” he said. “We’ve always tried to use quality genetics and effective health protocols to make our cattle more marketable and we’ve just had tremendous luck with the breed.”
Leiseth noted in addition to the performance of Red Angus feeder calves, the docility, the manageability and the production of the Red Angus female is a testament to the breed.
“In our family, we have old people and kids to get our cattle work done – I used to be the ‘kid’ and now I’m one of the ‘old people’ – but we just don’t have time for any nonsense in disposition,” he said. “We’re proud of the Red Angus cow herd we’ve built over time and the high-quality calves they raise each year.” //
Great Genetics and Great Promotion Puts Money in Your Pocket
by Nate Smith, General Manager, Top Dollar Angus
Earlier this year, the team at Top Dollar Angus calculated the impact of services to customers. Sales were compared from Top Dollar Angus-verified producers during Superior’s Week in the Rockies sale, against equivalent groups not enrolled in Top Dollar Angus. Special thanks to operations specialist, Andrea Rutledge, for data collection.
Four TDA customers cattle were compared with four non-TDA groups, that sold at the same time and in the same sale. Key factors included head count, weight, price slide, programs such as GAP and NHTC, vaccination programs, breed, color and whether the group were TDA verified.
Results
• Comparison 1 – The non-TDA group included 180 head of Angus steers weighing 650 lbs. with a $0.12 price slide. They were GAP 4, NHTC, Natural and VAC60 cattle. The TDA verified group had 160 head of Red Angus steers weighing 625 lbs. with the same price slide, enrolled in GAP and Natural, VAC34 and TDA verified.
Despite the non-TDA group having VAC60 status and reduced freight costs, the TDA-verified cattle sold for $22 per cwt. more, equating to $137.50 more per head.
• Comparison 2 – The TDA-verified group consisted of 190 Red Angus steers, weighing 575 lbs., were
non-TDA group included 176 Red and Black Angus steers weighing 590 lbs. with NHTC designation and were enrolled in a Natural program.
Once again, the non-TDA cattle had a slight advantage with a Natural certification. Even so, the TDA-verified calves sold for an additional $8 per cwt. or $46 more per head.
Comparisons No. 3 and No. 4 showed similar results: The TDA groups saw a value advantage of $23.75 and $71.40 per head, respectively.
Comparison Summary
Across the four Top Dollar Angus-verified groups, the average price difference was $11.63 per cwt. or $69.66 more per head, compared to the four non-Top Dollar Angus groups.
While benchmarking this data is important, it’s just part of the story. These comparisons highlight the premiums that Top Dollar Angus provides but it’s also worth exploring how those premiums are achieved.
Most of the additional value producers receive is undoubtedly due to the verification of premium genetics. However, effective communication and promotion are also critical factors. When the team promotes TDA cattle, more interest is generated than standard promotion for feeder calves.
Non-TDA cattle benefit from positive
Top Dollar Angus Team
www.topdollarangus.com
Nate Smith, General Manager (620) 546-4839 nate@topdollarangus.com
Andrea Rutledge • (406) 399-3993 andrea@topdollarangus.com
Andy Albrecht • (402) 922-1000 andy@topdollarangus.com
tives but verified-TDA cattle receive extra support from the TDA team. Prospective buyers are engaged through social media, email and personal outreach, which enhances visibility.
Leveraging the Top Dollar Angus Facebook page, which has over 5,300 followers and the TDA Snapchat account, with nearly 250 followers, enhances customer reach on social media. The promotional list includes more than 200 cattle feeders, who open TDA communications at rates well above average.
When reaching out to buyers and feeders about upcoming sales, factors such as location, cattle weight and program details are carefully considered. Many contacts evolve into personal friendships, fostering greater participation on sale day.
Conclusion
The price comparisons here illustrate the impact that TDA-verified genetics can have when paired with a strong promotional network. The data on producer premiums speaks for itself.
If you have any questions, please email me, at nate@topdollarangus.com.
Until then … Happy Trails! //
Merry Christmas from Campbell Red Angus!
50th Annual Bull Sale
Monday, March 3, 2025
Selling
1 p.m. MST • At the Ranch
100 Registered Yearling Bulls
Select Registered Heifers
35 Home-Raised, Fancy
Commercial Red Angus Bred Heifers
As we reflect on a year of milestones, including being honored as the 2024 Pioneer Breeder of the Year from the Red Angus Association of America, we extend our heartfelt gratitude to our valued customers. Your trust and support have been instrumental in our journey which fuels our commitment to breed cattle that meet your genetic needs.
May the holiday season bring you joy, and may the coming year be filled with prosperity and continued partnership.
Request a catalog through our website or Facebook page ... or give us a call!
Come SPARK Your Leadership!
by Gracie Rogers, JRA Board
Are you 16-21 years old and eager to grow your leadership skills? Mark your calendars now for March 27-30, 2025.
Thanks to the generosity of Gary and Kathy Bucholz of GKB Cattle, the Junior Red Angus Association is proud to offer the SPARK Leadership Conference, a unique event hosted at Hi Point Ranch in Desdemona, Texas.
Designed to cultivate the next generation of Red Angus leaders and breeders, SPARK combines hands-on learning, mentorship and skill-building activities to promote leadership development, personal growth and social responsibility.
This is an incredible opportunity for our junior members to build their leadership abilities and boost their confidence. We are thrilled to offer this new experience, where participants will engage in impactful activities, workshops and one-on-one mentorship from professionals committed to helping them reach their full potential.
We hope attendees leave feeling empowered to lead – whether in school, their family operations or their future careers. I’m eager to see how the knowledge gained at SPARK will be applied by participants, not only in their personal lives but also within the evolving industry.
SPARK offers several key components such as leadership workshops, a mentorship program, skill-building activities, personal development, industry networking opportunities and immersive industry experiences.
Participants will work alongside peers with similar interests,
Engage with JRA!
Kenedy DeVoe, President - devoekenedy@gmail.com
Zachary Griffeth, Vice President - zach.griffeth.jra@gmail.com
Aliceson Stranberg, Director - JRAAlicesonstranberg@gmail.com
Taryn Cox, Director - jrataryn@gmail.com
Taylor Dorsey, Junior Program Coordinator taylordorsey@redangus.org
gaining valuable insights and practical skills through hands-on sessions. Each member will be paired with a mentor for personalized guidance and support throughout the conference.
Juniors will also have the chance to network with industry leaders and peers, forming relationships that will benefit their professional and personal growth. They’ll gain exposure to best practices and explore the many career paths available in the agriculture sector.
By the end of the conference, participants will return home with a renewed sense of confidence, purpose and empowerment. The SPARK Leadership Conference is an action-packed three days designed to fuel their potential and inspire them to contribute to the growth of the Red Angus industry. I’m certain the impact of this experience will ripple through their communities and even on a national scale.
In its inaugural year, 20 JRA members will be invited to attend SPARK after a comprehensive application review. Applications will open Nov. 15, 2024, and close Jan. 3, 2025.
JRA members ages 16-21 as of Jan. 1, 2025, are encouraged to apply for this exciting opportunity. For more information, reach out to a JRA director or junior coordinator, Taylor Dorsey at taylordorsey@redangus.org. //
To support activities improving the Red Angus breed to develop a higher degree of efficiency in Red Angus ranching and related agricultural pursuits by supporting youth, research and development, educational and charitable programs.
Three FuNdS
1. Junior Red Angus Fund
This restricted* fund supports Red Angus youth programs. Most distributions shall be directed to the Junior Red Angus Association. Its assets shall be used only for youth programs. Distributions from the long-term investment will be income only unless required to conform to IRS minimum distribution rules.
2. Research and Development Fund
The Red Angus Stakeholders Foundation is organized under IRC section 501(c)(3) and status is pending. The Foundation’s tax identification number is 93-2970683. Upon receipt of IRS determination of tax-exemption as a charity, all donations, whenever made, will be eligible for tax deduction.
It is comprised of three separate funds (restricted and unrestricted), and contributors may specify which fund they wish to support.
This is also is a restricted* fund that shall be used for scientific research, development and related education for the long-term improvement of the Red Angus breed. Distributions may invade the corpus of the fund.
3. General Fund
The General Fund is composed of unrestricted* donations. As such, it may be used for any charitable purpose authorized by the Code. Distributions from the General Fund to the Junior Red Angus Fund or the Research and Development Fund are permitted. However, such a distribution will change the character of the funds from unrestricted to restricted.
* The Corporation may accept restricted or unrestricted contributions. Restricted funds only shall be used for the specific purpose for which it was intended by the donor. Unrestricted funds may be used for any charitable purpose selected by the Corporation. Donors are encouraged to make donations which are unrestricted so they may be used in as many activities as possible. The Corporation shall not accept charitable contributions directed to a specific person or group of people rather than benefiting the agricultural community.
Thank you ....
to those who donated items and participated in the fundraising auction at convention.
• Pick of the Herd – donated by Niobrara Red Angus, purchased by Veto Valley Farms, John Carter
• L.C Smith Rifle – donated by 3K Land and Cattle, purchased by Lazy J Bar Ranch Partnership, John and Stephanie Jung
• Decorative Wooden Bown – donated by Bailey Jean Smith, purchased by Taylor Dorsey
• Valency Saucer Necklace – donated by Bieber Red Angus, purchased by Milk Creek Reds, Bruce and Tena Ketchum
• 1 Ton of Moorman Mineral – donated by ADM Nutrition, purchased by Woodland Ag
• Squash Bossom Necklace and Earrings – donated by 7K Red Angus, purchased by Kaitlyn Fulmer
• Jim Morton Photo on Metal – donated by Green Mountain Red Angus, purchased by Bow Creek Farm and Cattle Co., Rob Hess
• Custom Boots – donated by Clay Miller Ramblin Trails Custom Boots, purchased by 3K Land and Cattle, Kyley and Brenna Devoe
• 5 Millionth Registration Number – donated by RAAA, purchased by Holton Cattle Co., Paul and Ginger Holton
• Sterling Cuff Bracelet – donated by Bieber Red Angus, purchased by Diamond P Cattle Co., Jeff and Michelle Pettit
• Red Angus Quilt – donated by Heart River Ranch, purchased by Bull Hill Ranch, Raymond Prescott
• Moorman’s Cooler – donated by ADM Nutrition, purchased by Gill Red Angus, Bryan Gill
• 100X Custom Hat – donated by Cowboy Capital Hatters, purchased by Seth Leachman
• One Month eNews Banner – donated by RAAA Communications Department, purchased by Cross Diamond Cattle Co., Scott and Kim Ford
• Pendleton Saddle Blanket – donated by Murdock Cattle Co., purchased by Koester Red Angus, Steve and Tracey Koester
• R.A. Brown Wine – donated by R.A. Brown Ranch., purchased by Mathias Ranch, Toby and Trevyr Lester
• Decorative Windmill – donated by Schuler Red Angus, purchased by Bullis Creek Ranch, Rob and Brenda Brawner
• 3K Land and Cattle
• Adams Land & Cattle
• Allflex
• Andras Stock Farms
• Bieber Red Angus
• Cross B Cattle Co.
• Diamond P Cattle Co.
• Holton Cattle Co.
• Kniebel Cattle Co.
• Kravig Red Angus
Golf Sponsors
• NDRAA
• North Platte Livestock
• Ogallala Livestock
• Neogen
• Scott and Elizabeth Reynolds
• Rosebud Cattle Co.
• Top Dollar Angus
• Watson Ranch
Dummy Roping Sponsors
• JYJ Red Angus
• 3K Land and Cattle
• Bieber Red Angus
• Circle 5 Cattle Co.
• Chappell Red Angus
• LC Ranch – Jeremy Ramsey
• American Red Cattle
Dummy Roping Calcutta
• Lazy J Bar Ranch Partnership
• SandRidge Land and Cattle
Cold Stress Management: Navigating Winter Challenges for Optimal Herd Health
by Jaclyn Krymowski, previously published in the American Cattlemen
Just as heat can adversely affect animal productivity, so can winter’s unforgiving chill pose significant challenges for beef cattle. Fluctuations in temperature, particularly during cold snaps, impose stress on livestock, leading to immunosuppression, reduced feed intake and overall lethargy.
As the animal responds to the cold by shivering, the heart rate increases and breathing deepens. As well, energy requirements increase, which may lead to a downward spiral, not just for the cows themselves but the calves they may be carrying. Thus next year’s fall calf crop is also at risk.
Cold Stress and Environment
While many cattle breeds in the U.S. possess a degree of cold tolerance, even these hardy breeds can become susceptible to cold stress due to environmental or physiological predispositions. These factors include inadequate body condition, insufficient feed, poor winter coat growth and exposure to extreme windy or wet conditions. Cattle grappling with these challenges experience cold stress at higher temperatures than their better-prepared counterparts.
While many cattle breeds in the U.S. possess a degree of cold tolerance, even these hardy breeds can become susceptible to cold stress due to environmental or physiological predispositions.
It is important to note that the overall herd can be impacted by the environment and shelter conditions. For instance, when rain penetrates a thick winter coat, it compromises its insulating properties.
David Hartman, a Penn State livestock educator, underscores this in his bulletin Cold Stress and Beef Cattle, explaining that a dry coat will go from withstanding a critical temperature of 32° F to about 59-60° F when exposed to rain.
Managing the Long-term Effects
One of the most profound long- term consequences of cold stress is the deterioration of body condition. For pregnant cows, this deterioration can lead to weaker calves, dystocia issues during calving and challenges in rebreeding.
Mary Drewnoski, Nebraska Extension beef systems specialist and Karla H. (Jenkins) Wilke, UNL cow-calf systems and stocker management, delve further into the concept of the lower critical temperature and its implications in their bulletin Helping Cows
Cope with Cold Stress.
Understanding the concept of LCT is critical for managing energy balance and stress during cold snaps. LCT is the threshold temperature at which cattle start expending energy to maintain their body temperature.
Cows in good condition with dry, heavy winter coats, for instance, do not need to expend energy for temperature regulation until the wind chill index drops below 19°F.
Buffering Against Energy Drain
Wind shelters, both natural windbreaks and purpose-built structures, play a vital role in reducing energy expenditure. They also minimize the need for additional hay or mineral supplementation. However, maintaining optimal body condition remains a cornerstone of effective winter weather management.
Drewnoski and Wilke suggest a practical approach is to group thin cows with first-calf heifers, given their elevated energy requirements. This grouping allows for strategic feeding
Cold Stress Management: Navigating Winter Challenges for Optimal Herd Health
of higher-quality forage or supplementation while grazing.
Nutritional Considerations
In the face of unpredictable winter weather, altering rations daily is neither beneficial nor advisable. Instead, providing higher-energy sources or supplementing low-quality forage becomes paramount. The aim is to prepare cattle for extreme conditions, factoring in the impact of wind chill.
Cattle naturally increase their feed intake to meet the escalating energy demands of plummeting temperatures, particularly when temperatures drop below the LCT.
Extension agent William Halfman highlights the correlation between temperature decrease and increased energy requirements in his article Manage Feeding to Help Cattle Handle Cold Stress. For every degree Fahrenheit below the LCT, cattle’s feed requirements surge by approximately
1%. Understanding feed quality is crucial for informed supplementation decisions, especially as requirements escalate with decreasing temperatures.
Shielding Cattle from the Elements
Preserving cow health during the transition from winter requires a multi-faceted approach. Beyond maintaining body condition and overall well-being, environmental control emerges as a key defense against cold stress. Avoiding muddy conditions becomes pivotal, as it safeguards the cow’s inherent insulation mechanisms.
Appropriate bedding, such as fluffy straw or cornstalks, preserves insulation when cattle are indoors. Additionally, supplementing cattle with grain or by-products during cold snaps, especially when forage quality is compromised, can prove invaluable.
Transportation Considerations
Transporting animals in cold con-
RED ANGUS DIGITAL MEDIA
ditions demands special attention. While livestock trailers are designed to mitigate heat stress by providing continuous airflow, this setup can inadvertently create chilling conditions during winter, particularly in windy weather.
Minimize airflow by using panel covers or strategically positioned straw bales to reduce excessive wind exposure during transport.
Embracing a Comprehensive Approach
To effectively cope with cold stress, adopt a holistic strategy that considers nutrition, environment and management elements. Prioritize cow well-being, protect against the elements and maintain optimal feed quality pivotal components to prepare for the challenges of winter weather.
Your most valuable weapons in the war with winter are nutrition and environment. Consider both to advance the resilience of your herd. //
Powering Reds Forward Sale Credit Sale
Benefitting the
How it Works
Sale credits from leading Red Angus ranches will be auctioned off to benefit the Junior Red Angus Association and its programs.
The sale credit auction will be held DV Auctions in January 2025. It will be open for 36 hours and have a buy-now action release date.
Credit tiers are $4,000, $3,000, $2,000 and $1,000.
• If you purchase a sale credit, that credit is redeemable ONLY for the specific donor’s listed sale(s) outlined in the lot description during the 2025 calendar year.
• 100% of the proceeds will be utilized for the Junior Red Angus Association and its programming
Thank you to our current sale credit donors!
Andras Stock Farm
Cross Diamond Cattle Co.
Focus on the Future Annual Female Sale
Green Mountain Red Angus
JYJ Red Angus
Koester Red Angus
Lautenschlager & Sons
Red Angus
Murray Hay & Cattle
Red Diamond Land & Cattle
Sandridge Land and Cattle
Smoky Y Ranch, Inc.
Weber Land & Cattle
To join the list above and support the Junior Red Angus Associaton, contact Taylor Dorsey, taylordorsey@redangus.org or scan the Qr Code
Position your ranch for profitability with Red Angus-sired calves.
BARENTHSEN-BULLINGER
RED ANGUS
Mark & Kathy Barenthsen
Jeremy & Jessica Bullinger Powers Lake, ND • bbredangus.com
Directors: Ryan Clemetson, Ben Lodoen, Rick Rohrich & Chris Wasem
Sec./Treas.: Chuck & Annette Steffan 701/290-9745
ndredangus.org
heartrivergenetics@yahoo.com
3 Steps for a More Productive New Year on Your Operation
by Lacey Fahrmeier, DVM, previously published in Drovers
To help progress your operation forward into the New Year, it’s important to analyze this past year’s herd health and objectively reflect on what worked and what didn’t.
During the “offseason,” or when the dust has settled on fall work, is the best time for you and your veterinarian to invest time in planning for the upcoming year.
Having two-way communication is the foundation to a productive veterinarian-client-patient relationship. With that in mind, let’s go over the three steps I feel are invaluable.
STEP 1
Review outcomes from the previous year’s health protocol, successes and any room for improvement.
To enhance your operation’s overall health and profitability, here is a quick
checklist of what I believe should be evaluated every year.
Cow Herd
• Conception rate from the previous year compared to others.
• Reproductive goals for the herd and whether they were met.
• Any increased rate of abortions or stillbirths.
• Level of body condition.
• Any increase in diseases, such as pinkeye or foot rot.
Calf Crop
• Overall neonatal health; mortality, sickness, response to treatment, vigor, etc.
• Any specific disease challenges, such as summer pneumonia while out on pasture.
• Calf performance, including weaning weight.
• If you retained ownership, how calves perform at the next sector of
Private Treaty Bred Females and Bu s For Sale Contact Ryan at 641-780-5952
Elevating ProS Exce ence
Our 2024 calf crop highlights a commitment to increasing genetic value for ProS, with every West Wind calf carefully selected and bred to improve profitability through intentional, long-term genetic planning. Your future herd is built on purpose.
the industry.
• Any feedback from buyers relating to calf health, all the way to the rail or breeding.
Overall Herd Health Protocol
(vaccinations, deworming and antibiotics)
• Efficacy of programs based on year’s performance.
• Any adjustments you feel might be needed.
• Administration logistics and timing.
• Whether the first line of antibiotic treatment remains effective or if any additional treatment options were necessary.
• Any new marketing strategies that could impact the program, for example moving to an all-natural program.
Lacey Fahrmeier, DVM
STEP 2
Explore new technologies available on the market, and outline any questions you might have for your veterinarian.
As veterinarians, we want to be a resource for you, and we hope you feel comfortable coming to us with questions.
This is a good time to share whatever is top of mind for you as a producer.
Prepare a list of questions you might have about any new technologies and the science behind them while you have that expert in the room.
In addition to these questions, inquire about any new research. Employing evidence-based medicine is paramount for any operation to help ensure herd health and productivity.
STEP 3
Develop a plan for the coming year, or make any adjustments necessary to the previous year’s plan, to ensure success and positive strides.
In the final component of the discussion, use all this information to better serve you moving forward.
I encourage you to walk away from
this process with some actionable items, such as three main goals we are going to try to improve upon this year, how we’re going to do it and when.
Having this herd health plan provides a great baseline to guide us, but keep in mind things can happen, challenges can arise that we cannot foresee, and we have to be willing to be adaptable and pivot.
I encourage producers to review outcomes, ask questions and work closely with your veterinarian in a year-in-review to ensure a more productive year ahead. //
Sales Report
HF
HF
HF Stockmarket 221 sold to Tuten Farms Cattle of Georgia for $8,250.
TEXAS
Welcome to our Newest RAAA Members!
Area 1 –West
Director – George Murdock
EMILY HAUGEN
6810 CANADA ROAD GILROY, CA 95020
MILA PIRNIK
6810 CANADA ROAD GILROY, CA 95020
CADE BARNEY
7756 REEDER RF KLAMATH FALLS, OR 97603
ANDREW STONEBERG 31707 OAKVILLE RD. SHEDD, OR 97377
CADILLAC RANCH
LARRY MAHAN 12307 VAIL CUTOFF RD SE RAINIER, WA 98576
MICHAEL KINSEY 687 WEATHERS DR. CHICKAMAUGA, GA 30707
E & M FARMS
EDWARD JARREAU P.O. BOX 13 HESSMER, LA 71341
LEXI GOINS
352 TANNER RD CROSSVILLE, TN 38557
WILD OAK RANCH
COLTON WHERRY
3746 SLOAN RD SPRINGFIELD, TN 37172
Area 9 – Midwest
Director – Will Andras COLTON CUROE
20247 HIGGINSPORT RD BERNARD, IA 52032
CLAY KOESTER 9865 E 1125TH AVE EFFINGHAM, IL 62401
CARR CATTLE CO. RYAN CARR
24740 LOCUST ROAD WEBB CITY, MO 64870
FIDDLE T CATTLE CO., LLC
CHEYENNE DIXON 41 NE HIGHWAY O TRENTON, MO 64683
TAYLOR FARMS
MALLORY TAYLOR
1884 NE COUNTY RD 5004 BUTLER, MO 64730
TERRY FARMS
JEREMY TERRY
594 SE EE HIGHWAY LEETON, MO 64761 //
Rob Brawner
BULLIS CREEK RANCH
S Wood Lake Rd
Lake, NE 69221
SELLING PRIVATE TREATY?
List your contact information on the Red Angus Magazine Private Treaty page. Simply submit your info and we’ll bill your RAAA account $50/issue: https://bit.ly/RAMPrivateTreaty (or click the QR code)
Hwy 58 • Ten Mile, TN 37880
Steve Burnette – 865 804-8156 mercerfarms@gmail.com
Trinity Church Rd. • Gray Court, SC 29645 Raymond Prescott, Mgr. • (864) 981-2080 Visit our website at bullhillredangusranch.com
Red Angus since 1965!
Jane, Jim, Kathy, Tim, James Ray & Natalie (205) 466-7612
Tim Cell (205) 446-5090 tim@whitleyredangus.com
Building Better Beef
Ken & Cheri Graves (307) 738-2247
2384 Barnum Rd. • Kaycee, WY 82639
Email: gravesredfork@rtconnect.net
Luke Larson: (406) 207-6776
Amie & Teri Angelo: (406) 207-4046 angelocattleco@blackfoot.net
Angelo Lane
PO Box 361
Drummond, MT 59832
Raising Reg. & Comm. Red Angus Cattle Since 1990 Powderville, MT
Where Quality Cattle are the Rule, Not the Exception!
Kansas Red Angus Breeders
TANNER RED ANGUS
In the Flint Hills of Kansas
“Functional Cattle from the Heartland” 3627 NW 94th Rd Topeka, KS 66618 rtannerdvm@sbcglobal.net
Rick Tanner Family 785-640-2941
Bulls and heifers for sale by private treaty.
Leoti, KS • 620-874-1437 • fswedel@wbsnet.org WedelRedAngus.com • WedelBeefGenetics.com Annual Bull & Comm. Sale – 2nd Tues. of March
Pelton
Simmental • SimAngus
Red Angus Private Treaty Bulls
Dustin Pelton 620-285-5465
Lynn Pelton 620-285-9934 Burdett, KS
2346B N Road • Strong City, KS 66869 Joe Mushrush (620) 340-7461 • Daniel Mushrush (620) 340-9774
Annual Sale Third Friday in March
Tim Flaming Ryan Flaming 620-382-4894 620-382-5107
FLC
FLAMING LIVESTOCK CO.
REGISTERED RED ANGUS
465 170th • Hillsboro, KS 67063 620-367-8350 hm
HARMS PLAINVIEW RANCH
Mark and Kim Harms
2528 250th St. • Lincolnville, KS 66858 (620) 924-5544 • hprbulls@tctelco.net Red Angus - Angus - Charolais
“Your Partner in Progress” Bulls, Females and Embryos by Private Treaty
KEVIN & MARY ANN KNIEBEL
428 S. 2600 Road • White City, KS 66872 (785) 349-2821 • Fax (785) 349-2822 Email: kniebel@tctelco.net www.Kcattle.com
HOFT RED ANGUS
18 mo.& 2 yr. old Registered Bulls No feed ration, range tested, hard ‘n ready Commercial Bred Heifers in the fall
Rick Pflughoeft • Ellsworth, KS 785-472-3734 • 785-472-1033
Ramsdale Reds
“Red Angus since 1964” John & Dan Ramsdale 780 S.E. 130 Ave. • Murdock, KS 67111 (316) 542-3297 • (620) 532-6060
PLANNING YOUR NEXT SALE?
Reach Red Angus stakeholders who are already using and loving Red Angus!
It is wise to use a combination of social, digital and print media in your marketing strategy. You can now promote your genetics on the pages of the Red Angus Magazine or digitally on the website and in eNews. You can even link your catalog on the sale calendar!
Download the Red Angus Media Kit at redangus.org/ram-magazine for complete pricing, specs, deadlines and other pertinent information.
Reserve ad space at: bit.ly/RedAngusMagAdvertising or email Tracey Koester, tracey@redangus.org
Calendar of Events
1 Final Ad Reservation/Editorial Deadline for January Red Angus Magazine
3 Dvorak Brothers Ranches Complete Dispersal, Atkinson, NE
3-4 Focus on the Female Online Sale, DVAuction.com
4 Big Sky Elite Female Sale, Logan, MT
3 Bledsoe OOO Online Sale 1, DVAuction.com
7 Sonstegard Cattle Co., LLC Female Sale, Montevideo, MN
9 Cross Diamond Cattle Co., Bertrand, NE
10 Bledsoe OOO Online Sale
11 Gill Red Angus, Timber Lake, SD 11-13 Bledsoe OOO Online Sale 2, DVAuction.com
13 NDRAA Annual Meeting & Banquet, Bismarck, ND
13 Wheeler’s Stock Farm, Bradwell, SK
14 North Dakota Red Select Sale, Mandan, ND
16-18 Seeger-Rusch Online Bred Heifer Sale, DVAuction.com
20-22 Calvo Fall Production Female Sale, DVAuction.com
1 C-Bar Online Frozen Genetics, www.sconlinesales.com 21-22 Turtle River Cattle Co. Online Female Sale, DVAuction.com
24-25 RAAA Office Closed for Christmas Holiday 31 RAAA Office Closed for New Year Holiday January
1 Final Ad Reservation/Editorial Deadline for February Red Angus
Red Angus Open Female & Bull Show, Oklahoma City,
1
1 Genetic Advancement
April
May/June
July/August
September
16
1
1
1
1
1
October Sept. 1
November
December
1
1
Bullis Creek “Generations of Predictability” Bull Sale, Wood Lake, NE
Cattle Private Treaty, Richfield, ID
Loonan Stock Farm, Corning, IA
TA Cattle, Thurston, NE
Ft. Worth Stock Show & Rodeo Regional Red Angus Show, Ft. Worth, TX
Red Angus, McHenry, ND
Winter Bull & Female Sale, Wheatland, WY
TJS “Red Truck” Sale, Buffalo, WY
Lemke Cattle, Lawrence, NE
Ludvigson Stock Farms Big Sky Bull Sale, Park City, MT
Forster Red Angus Online Bull Sale
Flittie Simmental, Schnabel Ranch, Lazy J Bar Ranch, Aberdeen, SD
Nordlund Stock Farm, Clearbrook, MN
Lazy D Red Angus, Williston, ND
Barenthsen-Bullinger Red Angus, Powers Lake, ND
Olson’s Red Power Performance Bull & Female Sale, Argusville, ND
Wasem Red Angus, Richardton, ND
Turtle River Cattle Co. Online Bull Sale, DVAuction.com
Namken Red Angus, Lake Norden, SD
Lone Tree Red Angus, Meadow, SD
Murdock Cattle Co., Stanfield, OR
McCann Red Angus, Billings, MT
Brenner Angus, Mandan, ND
SPREUTELS FARM
Advertiser Index
3K Land & Cattle Co. 95
4B Red Angus LLC 86
5L Red Angus 29, 89
Aberdeen Angus World 92
Adams, Arnold & Alicia 86
Alltech 63
American Rancher 48
Andras Stock Farm 96
Angelo Cattle Co. 88
Axtell Cattle Co. 90
Bachman Cattle Farms 95
Barenthsen-Bullinger Red Angus 90
Beckton Red Angus IFC, 1, 88
Beitia Livestock 84
Berwald Red Angus 49
Bieber Red Angus 5
BIM Red Angus 91
Bledsoe Brothers 45
Bola Red Angus 82, 95
Bow Creek Farm & Cattle 91
Bowles J5 Reds 89
Brickhouse Farms 95
Brylor Ranch 92
Buffalo Creek Red Angus 33
Bull Hill Ranch 34, 87
Bullis Creek Ranch 83, 86
C & J Red Angus Ranch 87
C-Bar Ranch 40, 41
C-T Red Angus 8, 89
Calvo Family Red Angus 3
Campbell Red Angus 68, 90
Cedar Hill Farm 91
Chappell Red Angus 61, 91
Chiefline Red Angus 95
Choat Cattle Co. 83
Christensen Red Angus ............................. 89
Coney Creek Farm 86
Crockett Ranch 91
Cross Diamond Cattle Co. 83, IBC
Dahlke Red Angus 90
Daigger-Orr Red Angus 83
Darrel Holliday Ranch 32
Deichmann Livestock Brokerage 92
Diamond C North Dakota 90
Diamond H Ranch 93
Diamond P Cattle 87
Digital Media 78
DK Red Angus 90
Drees, Eric 92
Emerald Earth 86
Explosive Cattle Co. 87
Feddes Red Angus 8
Finger Lakes Cattle Co. 91
Flaming Livestock Co.
Creek Farms
Langdon’s Red Angus 91
Laubach Red Angus 88
Lautenschlager & Sons
Leachman Cattle of Colorado 29
Leland Red Angus 7, 88
Lemke Cattle 65
Lone Tree Ranch 77
Loonan Stock Farm 67, 92
Loosli Red Angus 84
Lost Creek Red Angus 89
Lowderman, Cody 92
Lowery, Matt 92
Lucht Red Angus 89
Ludvigson Stock Farms 19, 29
Lundgren Angus 29
Maple Oaks Red Angus 95
Mathias Ranch 52
McCann Red Angus 35, 84, 88, 90
McLean Red Angus 87
McMurphy Farms 91
McPhee Red Angus 84
Mercer Farms 87
Merck Animal Health 20, 21
Milk Creek Reds 89
Minnesota Red Angus Assn. 90
Moose Creek Red Angus 28
Mushrush Red Angus 29, 93
Namken Red Angus 90
ND Red Angus Assn. 81
ND Red Select Sale 37
Nelson Red Angus 84
Northern Ag Network 66
OHR Red Angus 90
Orton Ranch Red Angus 26, 27
Ory’s 07 Red Angus 95
Osborn Red Angus 87
Ostendorf Red Angus 88
Peacock Angus Ranch 93
Pederson’s Broken Heart Ranch 9, 90
Pelton’s Red Angus 93
Pieper Red Angus 11, 83
Plain Jan’s 93
Pleasant View Farms 60. 91
Polivka Farms Red Angus 83
Private Treaty Sales 84
Quality Genetics Red Angus 95
Quartz Valley Red Angus 84
RA Brown Ranch 29
RAAA Value-Added Programs 38
Ramdsale Reds 93
Red American Cattle 31
Red Angus Society of Australia Inc. 92
Red Angus Stakeholders Foundation .. 72, 73
Red Angus Youth Expo 71
Red Fork Red Angus 88
Red Hill Farms BC, 29, 87 Red Revolution 13 Red-Land 57
Redland Red Angus 88
Ressler Land & Cattle 53
Rocking
Red Angus
S Diamond Angus
Dune Cattle LLC
Sandbur Ridge Red Angus 83 Sandhill Red Angus 62, 89 Schriefer Red Angus
