THE INTUITIVE DESIGN
By Red Baton Design Studio
“The website should be intuitive” “This app is doomed… it’s not intuitive” As a UI (User Interface)UX (User Experience) designer, you might have heard phrases like this. What does intuitive design mean here? No, it’s not magical thinking or a sixth sense or even an alien putting ideas in your brain. It’s all about our good ol’ pal LEARNING! Does that ring a bell? Didn’t get the pun intended? Well, don’t worry towards the end of reading this blog I am sure you would know what ringing a bell means if nothing else.
A curious-minded Russian physiologist Ivan Pavlov during the 1890s set out to study how doggies would salivate in response to getting fed. A bell would be rung, following which a lab assistant would bring food for the dog, and in response, the dog would end up salivating which Pavlov measured. A whole lot of experimentation, surgical procedures, blood, and saliva later, Pavlov noted that dogs would salivate at the sound of the bell & at the glimpse of the lab assistant even before the food was fed to the dogs. (I hope you have had your AHA moment and understood what ‘bell ringing’ meant here).
In nutshell intuitiveness of UI UX is all about: • Accessing previous learnings • Reducing cognitive overload and, • Tapping into what users are familiar with
Conclusion • After reading a whole lot of jing-a-lings in this blog, I am sure you feel like some badass behavior scientist. As a UI UX designer, you are indeed part Freud, part Einstein, and part Leonardo da Vinciunderstanding psychology, curating an art piece with scientific principles. • This is not to say you can’t try something new. Remember there is part da Vinci too! Go all out, think out of the box and add a touch of madness, magic, innovation, and creativity. You never know you may paint a Mona Lisa for UI UX with your novel ideas.
Contact Us • Website – https://redbaton.design/ • Phone – 9901055591 • Email – hello@redbaton.in • Facebook- https://www.facebook.com/redbatondesignstudio/ • LinkedIn- https://www.linkedin.com/company/redbatondesignstudio/ • Instagram- https://www.instagram.com/redbaton_design/
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