BAUER MEDIA NORTHERN IRELAND RATE CARD | 2021
BAUER MEDIA NORTHERN IRELAND CONNECTING BRANDS CREATIVELY WITH NORTHERN IRELAND
CONTENTS: ADVERTISER PACKAGES CONVERSION FACTORS COMMERCIAL PRODUCTION DIGITAL AUDIO ADVERTISING PROMOTIONS SPONSORSHIP DIGITAL SOCIAL MEDIA ROADSHOWS & OUTSIDE BROADCASTS NOTES GLOSSARY OF TERMS COPY DELIVERY
3 16 17 19 20 30 38 43 47 51 53 54
ADVERTISER PACKAGES |
SPOT V
MON-FRI BANDTIME
JAN-JUN
JULY-AUG
SEPT-DEC
06.00-10.00
£159
£143
£175
10.00-13.00
£126
£113
£139
13.00-16.00
£119
£107
£131
16.00-19.00
£131
£117
£144
19.00-22.00
£40
£36
£44
22.00-24.00
£20
£18
£22
BAUER MEDIA NI | RATE CARD | 2021
VALUE
SAT-SUN TIME BAND
JAN-JUN
JULY-AUG
SEPT-DEC
06.00-10.00
£71
£64
£78
10.00-13.00
£112
£100
£123
13.00-16.00
£83
£75
£92
16.00-19.00
£81
£73
£89
19.00-22.00
£34
£31
£38
22.00-24.00
£17
£15
£19
LOCAL ADVERTISER PACKAGES | MON-FRI TIME BAND
JAN-JUN
JULY-AUG
SEPT-DEC
06.00-10.00
£82
£43
£90
10.00-13.00
£99
£89
£109
13.00-16.00
£64
£57
£71
16.00-19.00
£64
£57
£71
19.00-22.00
£38
£34
£42
22.00-24.00
£13
£11
£14
BAUER MEDIA NI | RATE CARD | 2021
SPOT VALUE
SAT-SUN TIME BAND
JAN-JUN
JULY-AUG
SEPT-DEC
06.00-10.00
£39
£35
£43
10.00-13.00
£53
£48
£58
13.00-16.00
£43
£39
£48
16.00-19.00
£34
£30
£37
19.00-22.00
£28
£25
£31
22.00-24.00
£9
£8
£9
LOCAL ADVERTISER PACKAGES | MON-FRI TIME BAND
JAN-JUN
JULY-AUG
SEPT-DEC
06.00-10.00
£23
£21
£25
10.00-13.00
£31
£27
£34
13.00-16.00
£20
£18
£22
16.00-19.00
£22
£20
£25
19.00-22.00
£23
£21
£25
22.00-24.00
£7
£6
£8
BAUER MEDIA NI | RATE CARD | 2021
SPOT VALUE
SAT-SUN TIME BAND
JAN-JUN
JULY-AUG
SEPT-DEC
06.00-10.00
£18
£16
£19
10.00-13.00
£28
£25
£30
13.00-16.00
£11
£10
£12
16.00-19.00
£10
£9
£11
19.00-22.00
£14
£12
£15
22.00-24.00
£3
£3
£3
LOCAL ADVERTISER PACKAGES | 2021 BESPOKE We have the ability to tailor campaigns based on your budget and campaign objectives. They are planned, based on natural delivery of impacts by daypart and are costed on a CPT basis. DURATION
Advertisers Choice
AIRTIME
Light/Middle/Heavy weight. Example shown on Page 7 is based on Middleweight weighting of 4 opportunities to hear each week
COMMERCIAL PRODUCTION
Commercial production not included in costs for Tailor Me. Please see Page 20 for costs.
GUARANTEES
Airtime layed down as per table , based on natural delivery by station grouping.
BAUER MEDIA NI | RATE CARD | 2021
BA
AUER NI
Airtime laydown guarantees % OF IMPACTS IN PEAK
% OF IMPACTS OFF PEAK
84%
16%
88%
12%
81%
19%
71%
29% Data refers to RAJAR Survey Q4 2020
LOCAL ADVERTISER PACKAGES | BESPOKE Costs based on Middleweight OTH of 4 per week/Jan-Jun CPT
BAUER NI
BAUER MEDIA NI | RATE CARD | 2021
ADULT IMPACTS
ADULT RATINGS
ADULT REACH
2,189,753
143
546,000
1,524,773
100
382,000
913,153
60
229,000
717,538
47
179,000
343,897
23
86,000
E
ADULT REACH %
ADULT OTH
SPOTS
COST
35.7
4
52
£7,545
25
4
60
£5,260
15
4
50
£3,150
11.7
4
56
£2,470
5.6
4
78
£1,185
Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.
ADVERTISING COSTS | ADULT CPT RATES
2021 Bauer Media NI CPT Rates AUDIENCE
JANUARY-JUNE
Adults
£3.45
• CPT based on Adults only.
• CPT pricing is based on latest RAJAR Survey.
BAUER MEDIA NI | RATE CARD | 2021
• Sched
JULY-AUGUST
SEPTEMBER-DECEMBER
£3.10
£3.80
dule quotes are valid for 1 month only.
LOCAL ADVERTISER PACKAGES | 2021 BOOST Boost is an e昀ective package for clients looking for an immediate short term response combining airtime and mobile directional and pre-planned for
DURATION
2 Weeks
AIRTIME
Light/Middleweight - Average opportunity to hear (OTH) of 2 per week
DIGITAL
DIRECTIONAL Mobile Leaderboard/Banner planetradio.co.uk 40,000 Impressions.
COMMERCIAL PRODUCTION
Standard 30 sec ad with standard voice included
GUARANTEES
At least 60% of spots in peak (0600-1900)
BAUER MEDIA NI | RATE CARD | 2021
MOBILE LEADERBOARD/BANNER
LOCAL ADVERTISER PACKAGES | FIND ME
BAUER NI
BAUER MEDIA NI | RATE CARD | 2021
DIGITAL IMPRESSIONS
AIRTIME ADULT IMPACTS
ADULT RATINGS
40,000
1,565,000
102.4
5
40,000
1,077,000
70.5
3
40,000
620,000
40.6
2
40,000
472,000
30.9
1
40,000
237,000
15.5
A R
ADULT REACH
ADULT REACH %
ADULT OTH
SPOTS
COST
557,054
36.5
2.8
38
£4,389
94,663
25.8
2.7
48
£3,111
30,902
15.1
2.7
1368
£1,970
78,810
11.7
2.6
38
£1,598
91,185
6
2.6
52
£988
Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.
LOCAL ADVERTISER PACKAGES | CONNECT
ADULT REACH
ADULT REACH %
AD O
571,000
37
1
460,000
30
1
232,000
15
1
Costs based on Rajar Quarter
BAUER MEDIA NI | RATE CARD | 2021
T 360
DULT OTH
SPOTS
COST
17.3
720
£11,520
15.4
720
£9,120
11.4
720
£3,620
r 4 2020 and planned on station natural delivery.
LOCAL ADVERTISER PACKAGES | 2021 M
BOOST ME Boost Me is designed to keep the client’s brand top of mind. It will help deliver longer term awareness so that their business is one of the first to be considered when customers are making purchase decisions. DURATION
2 Weeks
AIRTIME
Middleweight/Heavyweight - Average opportunity to hear (OTH) of 4 per week
DIGITAL
DIRECTIONAL Mobile Leaderboard/Banner Bauer Media NI/Cool 80,000 Impressions.
COMMERCIAL PRODUCTION
Standard 30 sec ad with standard voice included
GUARANTEES
At least 60% of spots in peak (0600-1900)
BAUER MEDIA NI | RATE CARD | 2021
OBILE LEADERBOARD/BANNER
OPTIONAL DIGITAL AUDIO ADVERTISING Digital Impressions on Bauer UK Digital Stations in Northern Ireland £14 CPM
AIRTIME COSTS | DISCOUNT MATRIX
Advertisers with an annualised airtime spend wil £2500-£19,999
£20,000-£39,999
10% Discount
15% Discount
BAUER MEDIA NI | RATE CARD | 2021
ll benefit from the following discount structure Over £40,000
Over £100,000
20% Discount
25% Discount
Discounts are not applicable on Connect 360 package and commercial production
LOCAL ADVERTISER PACKAGES | 2021 CONNECT 360 In all forms of advertising, consistency of both frequency and messaging is central in delivering a successful campaign. Connect 360, an annual on air and digital package, helps ensure that your business is always top of mind in the local area. DURATION
52 Weeks.
AIRTIME
720 Spots over 52 weeks. Clients active two weeks in any given month across peak/O昀-Peak and Overnights.
COMMERCIAL PRODUCTION
6 Standard 30 sec ads with standard voice included.
GUARANTEES
Standardised laydown across peak/o昀 peak and overnight.
BAUER MEDIA NI | RATE CARD | 2021
LOCAL ADVERTISER PACKAGES | BOOST M
BAUER NI
BAUER MEDIA NI | RATE CARD | 2021
DIGITAL IMPRESSIONS
AIRTIME ADULT IMPACTS
ADULT RATINGS
80,000
4,335,000
283.7
80,000
3,092,000
202.4
80,000
1,501,000
58.9
80,000
1,209,000
45.9
80,000
545,000
20.9
ME
ADULT REACH
ADULT REACH %
ADULT OTH
SPOTS
COST
709,570
46.5
6.1
108
£11,530
515,529
33.7
6
132
£8,400
225,000
14.7
4
58
£2,970
176,000
11.5
4
60
£2,480
80,000
5.2
4
70
£1,520
Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.
CONVERSION FACTORS | BASED ON 30 SEC
Conversion Factors (Based on 30 sec equivalent 10 sec
20 sec
30 sec
0.5
0.8
1
BAUER MEDIA NI | RATE CARD | 2021
EQUIVALENT
t) 40 sec
50 sec
60 sec
1.3
1.6
1.8 5 second increment options are not available
COMMERCIAL PRODUCTION | SCRIPTS/STUD
COMMERCIAL PRODUCTION
Price includes consultation, script writing, studio hire, legal c and production with a voice selected by the station.
PRODUCTION
DOWNTOWN RADIO OR COOL FM
DOWNTO NETWO
1 voice advert
£180
£180
2 voice advert
£260
£260
Sometimes, an advertiser or an agency may wish to attend the studi such instances, further costs are likely, due to extended studio hire a this service, please ask us for a quote.
Other services we offer include recording audio for video or online p
BAUER MEDIA NI | RATE CARD | 2021
DIOS/LEGAL
clearance (we ensure ALL our adverts are legally compliant)
OWN ORK
DOWNTOWN COUNTRY
ALL BAUER NI
0
£155
£235
0
£240
£335
io session and take an active role in the production of an advert. In and a longer commitment from the voiceover artist. If you require rojects, bespoke jingles and studio hire.
COPY | DELIVERY INSTRUCTIONS
RADIOCENTRE APPROVAL
We now require a Radiocentre clearance number for all adve from the Radiocentre and is proof that the advert is clear to contains any financial terms, is a 15/18 rated movie, a car dea app) or promoting alcohol. For more information see www.ra If you do not supply us with a Radiocentre advert then you w PRS Due to an agreement we have with the Performing Rights Soc PRS details to be supplied if there is music used in the adver The information we need for each track used is: Title of the Track Composer Publisher And if you have these additional pieces of information please Track Number (if a CD) or Catalogue Number (if it’s from a m If there is no music in the advert then please let us know thi
BAUER MEDIA NI | RATE CARD | 2021
erts going out on Bauer stations. This is a number obtained go on air. We will especially need one if the advert content aler, a bank, an over 18s product (horror movie, gambling diocentre.org will run the risk of us not being able to put your ad on air.
ciety (PRS) all adverts going out on Bauer stations require rt. We do not need to be supplied with the label copy.
e also include: usic library) s information too by telling us the advert is Dry.
DIGITAL | PRICING & OPTIONS | DIGITAL AUDIO ADV
THE UK’S BIGGEST RADIO BRANDS. TARGETED NORTHERN IRELAND AUDIENCE.
Use the power of Bauer Radio’s most-loved national radio brands to your campaign to a diverse music-loving audience.
With Digital Audio Advertising, our intuitive delivery system plays yo creative within a traditional break on our national radio stations, str directly to devices like mobiles, tablets and smart speakers.
We seamlessly switch in your ad right alongside other national camp but only in Northern Ireland - so no wastage!
With total control of the amount of plays (impressions) you buy, you book by brand, device and even postcode.
We also have a range of options that allow you to target advanced a groups by age and gender, or by interest using 1st party data.
Rate Card £14 CPM*
Additional postcode and other targeting options range from an addit £2-£5 CPM *Minimum of 50,000 impressions
BAUER MEDIA NI | RATE CARD | 2021
VERTISING
.
o deliver
our 30” reamed
paigns,
u can
audience
tional
|
PROMOTIONS | ACTIVITY | 1 WEEK ON AIR COMPET PROMOTE ME (option 1) Promote me will create a high awareness of your brand over a one week period as you run a competition on a main line show. It is e昀ective if you are looking for an immediate or short term response. DURATION
7 Days
AIRTIME
6 X 30” Promos across Saturday and Sunday before your promotion 10 X 30” reads and 18 x 30” Promos running on the week of your promotion 18 X 30” Promotion
PRODUCTION
Production included and voiced by the Presenter hosting your competition
BAUER MEDIA NI | RATE CARD | 2021
TITION
PROMOTIONS |
PRICING | 1 WEEK ON
TIMING
TALK UPS
READS
Cool Breakfast with Pete, Paulo and Rebecca
06.00-10.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri (in other parts)
Cool Mid Morning with Paul Kennedy
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Cool Afternoons with Curtis McCosh
13.00-16.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Cool Drive with John Kearns
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Cool Evenings with DJ Hix
19.00-22.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Costs based on
BAUER MEDIA NI | RATE CARD | 2021
N AIR COMPETITION
PROMOS
ADULT REACH
ADULT OTH
PRIZE VALUE
MEDIA VALUE
COST
6x30” across Sat & Sun 18x30” across Mon-Fri (across all parts)
351,335
3.35
£2,000
£4,786
£2,021
As above
341,277
3.18
£1,500
£4,207
£1,500
As above
343,284
3.16
£1,500
£4,206
£1,500
As above
348,174
3.05
£1,500
£4,070
£1,500
As above
336,532
2.92
£1,000
£3,574
£1,000
n Rajar Quarter 4 2020 and planned on station natural delivery. Longer promotional periods are available.
PROMOTIONS |
PRICING | 1 WEE
TIMING
TALK UPS
READS
Downtown Breakfast with Gary, Myles & Glen Pavis
06.00-10.00
A minimum of 3 competition talk ups
10x30” across Mon to Fri
Downtown Mid Morning with Caroline Fleck
10.00-13.00
A minimum of 3 competition talk ups
10x30” across Mon to Fri
Downtown Afternoons with Owen Larkin
13.00-16.00
A minimum of 3 competition talk ups
10x30” across Mon to Fri
Downtown Drive with Neal McClelland
16.00-19.00
A minimum of 3 competition talk ups
10x30” across Mon to Fri
Downtown Evenings with Kirstie McMurray
19.00-22.00
A minimum of 3 competition talk ups
10x30” across Mon to Fri
BAUER MEDIA NI | RATE CARD | 2021
EK ON AIR COMPETITION
PROMOS
ADULT REACH
ADULT OTH
PRIZE VALUE
MEDIA VALUE
COST
6x30” across Sat & Sun 18x30” across Mon-Fri
161,913
3.65
£1,500
£2,356
£999
6x30” across Sat & Sun 18x30” across Mon-Fri
159,554
3.64
£1,500
£2,286
£999
6x30” across Sat & Sun 18x30” across Mon-Fri
159,534
3.51
£1,500
£2,159
£999
6x30” across Sat & Sun 18x30” across Mon-Fri
159,522
3.35
£1,500
£2,004
£999
6x30” across Sat & Sun 18x30” across Mon-Fri
158,659
3.36
£1,000
£1,996
£750
Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.
PROMOTIONS |
PRICING | 1 WEEK
TIMING
TALK UPS
Downtown Country Breakfast with Peter Flannagan
07.00-10.00
A minimum of 3 competition talk ups
10 x 30” acro Mon to Fri
Downtown Country Mid Morning with Kirstie McMurray
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” acro Mon to Fri
Country Roads with Stuart Banford
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” acro Mon to Fri
BAUER MEDIA NI | RATE CARD | 2021
READS
K ON AIR COMPETITION
oss
oss
oss
PROMOS
ADULT REACH
ADULT OTH
PRIZE VALUE
MEDIA VALUE
COST
6x30” across Sat & Sun 18x30” across Mon-Fri
69,412
2.93
£500
£777
£500
6x30” across Sat & Sun 18x30” across Mon - Fri
69,825
3.01
£500
£823
£500
6x30” across Sat & Sun 18x30” across Mon - Fri
70,487
2.74
£500
£715
£500
Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.
PROMOTIONS | ACTIVITY | 1 WEEK ON AIR COMPET PROMOTE ME (option 2) Promote me will create a high awareness of your brand over a one week period as you run a competition on a main line show. It is e昀ective if you are looking for an immediate or short term response. Plus you have the added visual bonus on Facebook! DURATION
7 Days
AIRTIME
6 X 30” Promos across Saturday and Sunday before your promotion 10 X 30” reads and 18 x 30” Promos running on the week of your promotion 18 X 30” Promotion
PRODUCTION
Production included and voiced by the Presenter hosting your competition
SOCIAL
1 X Facebook Competition post to run on same week as on air promotion (prize value £250)
BAUER MEDIA NI | RATE CARD | 2021
TITION WITH FACEBOOK COMPETITION
PROMOTIONS |
Cool Breakfast with Pete, Paulo and Rebecca
PRICING | 1 WEEK ON TIMING
TALK UPS
READS
06.00-10.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri (in other parts)
PROM
6x3 across and S 18 x 3 across to Fri (a
all par
Cool Mid Morning with Paul Kennedy
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same abov
Cool Afternoons with Curtis McCosh
13.00-16.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same abov
Cool Drive with John Kearns
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same abov
Cool Evenings with DJ Hix
19.00-22.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same abov
Costs bas
BAUER MEDIA NI | RATE CARD | 2021
N AIR COMPETITION WITH FACEBOOK COMPETITION
MOS
ADULT REACH
ADULT OTH
PRIZE VALUE
MEDIA VALUE
COST
0” Sat Sun 30” Mon
1 X Facebook competition post
351,335
3.35
£2,250
£5,086
£2,271
e as ve
1 X Facebook competition post
341,277
3.18
£1,750
£4,507
£1,750
e as ve
1 X Facebook competition post
343,284
3.16
£1,750
£4,506
£1,750
e as ve
1 X Facebook competition post
348,174
3.05
£1,750
£4,470
£1,750
e as ve
1 X Facebook competition post
336,532
2.92
£1,250
£3,874
£1,250
across rts)
sed on Rajar Quarter 3 2020 and planned on station natural delivery. Longer Promotional periods are available.
PROMOTIONS |
PRICING | 1 WEEK ON
TIMING
TALK UPS
READS
PROMO
Downtown Breakfast with Gary, Myles and Glen Pavis
06.00-10.00
A minimum of 3 talk ups
10 x 30” across Mon to Fri
6x30”acro Sat & Su 18x30”acro Mon- Fr
Downtown Mid Morning with Caroline Fleck
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as above
Downtown Afternoons with Owen Larkin
13.00-16.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as above
Downtown Drive with Neal McClelland
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as above
A minimum Downtown 10 x 30” of 3 Same as across Monplanned on s Evenings withCosts based 19.00-22.00 on Rajar competition Quarter 3 2020 and above to Fri Kirstie McMurray talk ups
BAUER MEDIA NI | RATE CARD | 2021
N AIR COMPETITION WITH FACEBOOK COMPETITION
OS
ADULT REACH
ADULT OTH
COMBINED PRIZE VALUE
MEDIA VALUE
COST
oss n oss i
1 x Facebook competition post
161,913
3.65
£1,650
£2,556
£999
1 x Facebook competition post
159,554
3.64
£1,650
£2,486
£999
1 x Facebook competition post
159,534
3.51
£1,650
£2,359
£999
1 x Facebook competition post
159,522
3.35
£1,650
£2,204
£999
158,659 station competition natural delivery.
3.36
£1,150
£1,196
£750
s
s
s
s
1 x Facebook post
Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.
PROMOTIONS |
PRICING | 1 WEEK O
TIMING
TALK UPS
READS
PRO
Downtown Country Breakfast with Peter Flannagan
07.00-10.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Downtown Country Mid Morning with Kirstie McMurray
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Sam ab
Country Roads with Stuart Banford
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Sam ab
BAUER MEDIA NI | RATE CARD | 2021
6x30” Sat 18x30” Mon
ON AIR COMPETITION WITH FACEBOOK COMPETITION
OMOS
ADULT REACH
ADULT OTH
PRIZE VALUE
MEDIA VALUE
COST
” across & Sun ” across n to Fri
1 X Facebook competition post
69,412
2.93
£550
£877
£500
me as bove
1 X Facebook competition post
69,825
3.01
£550
£923
£500
me as bove
1 X Facebook competition post
70,487
2.74
£550
£815
£500
Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.
PROMOTIONS |
PRICING
- 1 WEEK O
TIMING
TALK UPS
READS
Downtown Breakfast with Gary, Myles and Glen Pavis
06.00-10.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
6x30” acros Sat & Sun 18x30” acro Mon-Fri
Downtown Mid Morning with Caroline Fleck
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as abo
Downtown Afternoons with Owen Larkin
13.00-16.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as abo
Downtown Drive with Neal McClelland
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as abo
Downtown Evenings with Kirstie McMurray
19.00-22.00
A minimum of 3 competition talk ups
10 x 30” across Mon to Fri
Same as abo
BAUER MEDIA NI | RATE CARD | 2021
PROMOS
ON AIR COMPETITION WITH FACEBOOK COMPETITION
ADULT REACH
ADULT OTH
COMBINED PRIZE VALUE
MEDIA VALUE
COST
1 x Facebook competition post
161,502
3.53
£1,700
£2,424
£1,150
ove
1 x Facebook competition post
161,026
3.60
£1,700
£2,487
£1,150
ove
1 x Facebook competition post
161,348
3.47
£1,700
£2,361
£1,150
ove
1 x Facebook competition post
160,227
3.34
£1,700
£2,205
£1,150
ove
1 x Facebook competition post
159,718
3.34
£1,200
£2,197
£900
S
ss n oss
Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.
PROMOTIONS |
SHOW
PRICING
- 1 WEEK O
TIMING
TALK UPS
READS
PRO
Downtown Country Breakfast with Peter Flannagan
07.00-10.00
A minimum of 3 competition talk ups
10 x 30” across Mon-Fri
6x acros and 18x acros to
Downtown Country Mid Morning with Kirstie McMurray
10.00-13.00
A minimum of 3 competition talk ups
10 x 30” across Mon-Fri
Sam ab
Country Roads with Stuart Banford
16.00-19.00
A minimum of 3 competition talk ups
10 x 30” across Mon-Fri
Sam ab
BAUER MEDIA NI | RATE CARD | 2021
ON AIR COMPETITION WITH FACEBOOK COMPETITION
OMOS
ADULT REACH
ADULT OTH
COMBINED PRIZE VALUE
MEDIA VALUE
COST
30” ss Sat Sun x30” ss Mon Fri
1 X Facebook competition post
69,433
2.95
£600
£884
£550
me as ove
1 X Facebook competition post
71,272
2.95
£600
£918
£550
me as ove
1 X Facebook competition post
71,009
2.75
£600
£822
£550
Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.
SPONSORSHIPS | ACTIVITY ELEVATE ME Elevate me is your opportunity to have ownership of a show or platform as a sponsor which will give you the opportunity deliver your key messages on a high frequency to thousands of listeners. DURATION
3, 6 OR 12 MONTHS
AIRTIME
Varies depending on specific platforms
PRODUCTION
3 x 10” credits for 13 week sponsorship 6 x 10” credits for 26 week sponsorship 12 x 10” credits for 52 Production included
BAUER MEDIA NI | RATE CARD | 2021
SPONSORSHIP OPPORTUNITIES
SPONSORSHIPS |
MAINLINE ACT
Cool Breakfast with Pete, Paulo & Rebecca 06.00-10.00 Cool Mid Morning with Paul Kennedy 10.00-13.00 Cool Afternoon with Curtis McCosh 14.00-16.00 Cool Drive with John Kearns 16.00-19.00 Cool Evenings 19.00-22.00
*Cool Nights 22.00-01.00
BAUER MEDIA NI | RATE CARD | 2021
TIVITY STATUS
RENEWAL DATE
Jun-21
Dec-21
Mar-21
Jan-22
Feb-21
N/A
* Currently optioned but can be 24 hour challenged
SPONSORSHIPS |
KEY NON SHOW
SPONSORSHIP PLATFORM
Tra
c and Travel
Business News
Time Checks
*Entertainment News
Weather
Sport
BAUER MEDIA NI | RATE CARD | 2021
STA
W PLATFORMS | ACTIVITY
ATUS
RENEWAL DATE
Nov-21
Apr-21
Feb-21
N/A
Nov-21
Feb-22
* Currently optioned but can be 24 hour challenged
SPONSORSHIPS |
MAINLINE | AC
Downtown Breakfast with Gary Myles & Glen Pavis 06.00-10.00 Downtown Mid Morning with Caroline Fleck 10.00-13.00 Downtown Afternoons with Owen Larkin 13.00-16.00 Downtown Drive with Neal McClelland 16.00-19.00
Downtown Evenings with Kirstie McMurray 19.00-22.00
Downtown Late Evenings with David Gordon 22.00-01.00
BAUER MEDIA NI | RATE CARD | 2021
CTIVITY STATUS
RENEWAL DATE
N/A
N/A
N/A
Jun-21
N/A
N/A
SPONSORSHIPS |
KEY NON SHO
SPONSORSHIP PLATFORM
Tra
c and Travel
Business News
Timechecks
Entertainment News
Weather
Sport
Agri News
BAUER MEDIA NI | RATE CARD | 2021
STA
OW PLATFORMS | ACTIVITY
ATUS
RENEWAL DATE
Jan-22
Apr-21
Sep-23
N/A
May-21
Feb-22
Dec-21
SPONSORSHIPS |
MAINLINE | AC
Downtown Country Breakfast With Peter Flannagan 07.00-10.00
Downtown Country Mid-Morning with Kirstie McMurray 10.00-13.00
Downtown Country Afternoons with David Coleman 13.00-16.00
Country Roads with Stuart Bamford 16.00-19.00
Classic Country with Big T 19.00-22.00 Mon-Thurs
BAUER MEDIA NI | RATE CARD | 2021
CTIVITY
STATUS
RENEWAL DATE
Feb ‘22
N/A
Apr ‘21
Jun ‘21
Mar ‘21
SPONSORSHIPS |
KEY NON SHO
SPONSORSHIP PLATFORM
Tra
c and Travel
Business News
Timechecks
Entertainment News
Weather
Sport
Agri News
BAUER MEDIA NI | RATE CARD | 2021
STA
OW PLATFORMS | ACTIVITY
ATUS
RENEWAL DATE
Jan ‘22
Apr ‘21
Jun ‘21
N/A
Jul ‘21
Feb ‘22
Dec ‘21
SPONSORSHIPS | AVAILABLE
This
Entertainment News - OPTIONED BY UB
Downtown Breakfast
Cool Evenings (19th Feb) - OPTIONED BY COORS
The Early Riser - Breakfast
Cool Nights (available from 1st March) 6 Months
Caroline Flack (Mon-Fri) 10
Cool Goes Quiet
Single of the week [Mid Mo
Club Hits NI - OPTIONED BY COORS
Afternoons with Owen 1pm
6 in 60 Cool Saturday show
Early Words (Afternoons) -
The Cool Saturday Show (4 weeks) - OPTIONED
No Limit Drive Feature
BY MORTGAGE SHOP NI
Downtown Evenings (Mon-
Saturday Night with Katherine
Late Evening 10pm - 1am
Sunday Breakfast
Entertainment News
Sunday The Cool Years
Weekend Mid Morning
Timechecks (24th Feb) - OPTIONED BY MAXOL
Weekend Afternoons
Sunday Breakfast 6am-8am
BAUER MEDIA NI | RATE CARD | 2021
s slide TBA
Mid Morning
t
am-1pm (4 weeks)
orning] - NEW
m-4pm (4 weeks) New
-Thu) 7pm-10pm (4 weeks)
m
DIGITAL | ACTIVITY PACKAGES CONNECT ME Connect me is the opportunity to have your brand featured on our social platforms. You will have the ability to create a visual representation of your brand and key messages across multiple social platforms.
DURATION
Varies depending on platform
PRODUCTION
Facebook and Instagram production and placement included within each package
BAUER MEDIA NI | RATE CARD | 2021
DIGITAL | PRICING & OPTIONS | BRANDED CON Our standard branded content campaign is a multi-channel campaign that promotes your message across Northern Ireland. You’ll receive: • 4 week standard competition page with data capture • 1 organic Facebook post • 1 x Twitter post (Additional social posts £250)
Media Value: £2,500
BAUER MEDIA NI | RATE CARD | 2021
NTENT PAGE | STANDARD
DIGITAL | PRICING & OPTIONS | BRANDED CON Our advanced branded content campaign is a multi-channel campaign that promotes your message across Northern Ireland through a bespoke quiz page. You’ll receive: • 4 week advanced competition page with data capture • The page includes a bespoke personality quiz • This fun and engaging quiz asks multiple choice questions and depending on the answers the person will be matched with their ideal outcome to suit your brand • Everyone who takes the quiz has the chance to win a prize • The page provides the opportunity to promote your key messaging with visual content • Includes 2 organic Facebook posts and 2 Twitter posts (Additional social posts £250) Media Value: £2,500
BAUER MEDIA NI | RATE CARD | 2021
NTENT PAGE | ADVANCED
DIGITAL | PRICING & OPTIONS | If you are looking to target the demographic that loves a bit of showbiz gossip then this product is for you! You’ll receive: • Full takeover of our showbiz section and articles on our website for 4 weeks - full background skin and billboard and a mobile banner on mobile • Full design and Production
Media Value: £3,200
BAUER MEDIA NI | RATE CARD | 2021
SHO
OWBIZ TAKEOVER
DIGITAL | PRICING & OPTIONS | CASH CALL TA If you are looking to feature on the most visited webpage across our station websites. You’ll receive: • Full takeover of our Cash Call section and articles on for 4 weeks - full background skin and billboard and a banner on mobile. • Full design and Production
Media Value: £3,200
BAUER MEDIA NI | RATE CARD | 2021
AKEOVER
SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? You could be visually promoting your message whilst giving our audience a prize supplied by you. You’ll receive: • 3 posts with simple and clear mechanic - ‘Like to Win’ increases entries and reach • Each post having 1 prize winner per post, or 1 prize winner running over the 3 posts • The posts will include your key messages (details and prize) & branding (static image) • Strong visual opportunity • Minimum perceived prize value is £250 • In addition we can o昀er 6 x 30” live reads (2 per day around when each Facebook post is live) Media Value: £1,000 Media Value with additional live reads: £1,635
BAUER MEDIA NI | RATE CARD | 2021
FACEBOOK COMPETITION
SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? You can showcase your key message and location with a Presenter led in-house professionally produced video package. You’ll receive: • A Presenter Led Video 90-120 seconds filmed and produced with a mainline Cool FM presenter (subject to availability) on location • Capturing various aspects of all that your business or organisation has to o昀er, the video will be placed on Cool FM’s Facebook page as a ‘Like to Win’ or ‘Comment to enter’ competition. • The campaign is for one post on Facebook • Tagging your business in the post copy • Includes your key messages & branding • Minimum prize value is £250
Media Value: £1,000 (1 presenter including travel)
BAUER MEDIA NI | RATE CARD | 2021
FACEBOOK VIDEO
SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? Live and direct from your location/business, airing to thousands of our Facebook fans, we will give your key messages scale and immediacy. You’ll receive: • A Facebook Live Competition to promote your business through ‘Win It In A Minute’ on the Cool FM Facebook filmed at your location. • Each Live Instant Win will be hosted by 2 Cool FM Presenters communicating your messaging to our massive live real-time Facebook audience giving away prizes and include relevant information. • Our Presenter can chat to business representatives throughout the activity • Your logo will be included on the screen graphic
Media Value: £3,000 (2 presenters including travel)
BAUER MEDIA NI | RATE CARD | 2021
FACEBOOK LIVE COMPETITION
SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? Live and direct from your location/business, airing to thousands of our Facebook fans, we will give your key messages scale and immediacy. You’ll receive: • A series of 3 Instagram Story slides that focus on questions or content that promote your key messages. • A presenter, through a short video, will introduce the story. • This introduction would lead naturally to the next fully branded slides that include graphics with your key messages (e.g. top tips) • This is a unique opportunity to subtly include your brand as part of our editorial story content.
Media Value: £1,500 (includes production)
BAUER MEDIA NI | RATE CARD | 2021
INSTAGRAM STORY SLIDES
Higher res pics req.
OUTDOOR | ACTIVITY SUPPORT ME Support me means what it says, we will support you by being onsite at your event, store launch or business to help create a fun time out for all the family. DURATION
5 Days.
AIRTIME
18x30” pre-event trails.
PRODUCTION
Production of the 30” included, voiced by a Presenter attending your event.
SOCIAL
1 x Facebook post prior to your event and 1 Facebook post prior to your event as a photo montage.
BAUER MEDIA NI | RATE CARD | 2021
ROADSHOWS | PRICING & OPTIONS Whether a grand opening, family fun day or a big celebration we can be there for you. We o昀er multi platform packages to ensure maximum awareness of your event. 1.
2.
Packages available employing our 3 types of Outside Broadcast: 1. Events Bus 2. Events Trailer 3. Indoor Set up
BAUER MEDIA NI | RATE CARD | 2021
3.
ROADSHOWS | PRICING & OPTIONS
BAUER MEDIA NI | RATE CARD | 2021
TIMING
PRESENTER
STRE TEAM
2 Hours
1 x Mainline
2 x Str Team
TIMING
PRESENTER
STREE TEAM
2 Hours
1 x Mainline
2 x Str Team
TIMING
PRESENTER
STRE TEA
2 Hours
1 x Mainline
2 x St Team
ET M
PROMO TRAILS
SOCIAL ACTIVITY
ROADSHOW SET UP
MEDIA VALUE
reet m
18 x 30”
1 x FB post pre-event & 1 post-event
Event Bus, Events Trailer or indoor set up
£5,000
ET M
PROMO TRAILS
RATE CARD COST
ROADSHOW SET UP
MEDIA VALUE
reet m
18 x 30”
£4,000
Event Bus, Events Trailer or indoor set up
£4,000
EET AM
PROMO TRAILS
RATE CARD COST
ROADSHOW SET UP
MEDIA VALUE
18 x 30”
£3,000
Event Bus, Event Trailer or indoor set up
£3,000
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THE COOL FM EXPERIENCE | PRICING & OPT
Providing awareness, on air and social alongside the station endor we will ensure your event is seen and heard, as we o昀er you the C You'll receive:
FACEBOOK • 2 ‘Like to Win’ competition posts on Cool FM’s Facebook page on • We will tag your brand and link to details within each post.
ON SITE A presenter will visit your location and carry out 3 links back to the setters and interviews with organisers.
INSTA-STORY • An Insta-story will be created, showing various elements of the a public using photos and 2 short video ‘pieces to camera’ from on • The videos will be uploaded as part of a Facebook story.
Media Value: £3,500
BAUER MEDIA NI | RATE CARD | 2021
TIONS |
rsement of a presenter on site, Cool FM Experience!
n the build up to the event
e on-air studio, including scene
activity that will be open to the -site.
NOTES | BASED ON AIRTIME ADVERTISING
NOTES • All costs refer to RAJAR Q4 2020. • All rates are exclusive of VAT. • Charity Discount of 35% on Natural Delivery CPT campaigns,
• Primetime loading of 25% on CPT will be applied on Natural D • Bespoke packages available on request.
• Cancellation notices received less than 28 working days befo campaign was booked, shall not a昀ect the Buyers liability to
BAUER MEDIA NI | RATE CARD | 2021
available for registered charities only.
Delivery campaigns. Primetime is 0700 to 1900.
ore the campaign start, regardless of when the pay all media and production charges for the campaign.
NOTES | GLOSSARY OF TERMS
DAY PARTS
Day parts are used to describe di昀erent times of day that you parts on radio are ‘Breakfast’ (typically 6-9am) and ‘Drive (ty
FREQUENCY
The number of times a campaign is heard by listeners expres
RATINGS
Ratings are the Gross OTH of a campaign expressed as a perc percent of the population. If a schedule attained a gross OTH it would generate 400 ratings. Calculated by multiplying OTH
IMPACTS
Impacts are the gross number of opportunities to hear (OTH) person’s listening to one spot. These are added together to g all commercial airtime on a certain station. Calculated by mu
MARKET SHARE
The percentage of all radio listening hours that a station acc This can be calculated for any target market across any area.
BAUER MEDIA NI | RATE CARD | 2021
u can target your ad campaign within. The two major day pically 4-7pm).
ssed over a period of time.
centage of the target market. One rating point equals one H of 200,000 for a target market of 50,000 individuals, by Weekly Reach %.
of an ad. In terms of radio research, one impact is one give total impacts for an advertising campaign, or total for ultiplying OTH by Weekly Reach (‘000s)
counts for within its transmission area. .
NOTES | GLOSSARY OF TERMS
OTH
OTH stands for Opportunity to Hear and represents how man
POPULATION
The number of people who live within the TSA of any given st
RAJAR
RAJAR (Radio Joint Audience Research) was set up in 1992 to system for the UK radio industry serving both BBC and comm
TOTAL SURVEY AREA (TSA)
TSAs are the areas within which a station’s audience is meas transmission area.
WEEKLY REACH
Weekly Reach represents the number of people who tune in t during a week.
WEEKLY REACH %
The Weekly Reach is expressed as a percentage of the Popula
BAUER MEDIA NI | RATE CARD | 2021
ny times a listener is likely to hear an ad.
tation
o design and operate a single audience measurement mercial radio stations.
sured. This is known as the station’s total survey area or
to a radio station within at at least 1 quarter-hour period
ation within the TSA.
COMMERCIAL PRODUCTION | SCRIPTS/STUD
TERMS & CONDITIONS
The script/advert remains the copyright of Downtown Radio w used elsewhere without prior written consent from Downtow
Should you wish your advert to be broadcast on more than o
Production requirements outside this rate card may incur fur An external voiceover, if chosen by client, must be approved
Adverts are licensed solely on agreed stations for a period of
Adverts broadcast after this 12-month period are subject to a
Re-licensing fees cover the further usage of the voiceover an
Your advert can be re-licensed for play on other radio station
The charges for distributing and licensing your advert to othe audience size.
BAUER MEDIA NI | RATE CARD | 2021
DIOS/LEGAL
whether or not it has been broadcast and should not be wn Radio.
one of our stations, the quoted “All Bauer NI” fee applies.
rther costs. Please ask for a quote. by Downtown Radio prior to production.
f 12 months.
a re-licensing charge.
nd music in your advert.
ns. This will incur further charges.
er radio stations can vary based on the other radio station’s
COPY | DEADLINES
FOR ADVERTS STARTING TUESDAY TO FRIDAY •Instructions to be supplied by 13:00 the day before air •Audio to be supplied by 15:00 the day before air
FOR ADVERTS STARTING SATURDAY TO MONDAY •Instructions to be supplied by 13:00 the Friday before air •Audio to be supplied by 13:00 the Friday before air
Any audio that arrives after our deadline will be put on air for be ready on time then please let us know as soon as possible audio have arrived we will create one cart and load it with one accommodate Bank Holidays and special circumstances.
BAUER MEDIA NI | RATE CARD | 2021
the next available opportunity. If your advert isn’t going to and we can try to arrange something. If no instructions or e of our audio fillers. Deadlines subject to change to