Demographic Information

To better understand the population surrounding Lutheran Church of the Redeemer, we collaborated with MissionInsite, a leading demographic company. MissionInsite conducted an analysis of the 2.5-mile radius around Redeemer to provide information about the demographics and demographic trends of our community. The detailed analysis of our demographic information can be found in the “Assessment Report for Lutheran Church of the Redeemer, Atlanta, GA.”

The shared data affirms our observational experience and provides insight into the dynamic nature of Midtown Atlanta.

• Growth around Redeemer has accelerated, with more than 20,000 new residents in the past seven years. • The average age of the area is younger than the state average: 32 years. The average age is expected to increase to 36 years over the next decade. • The number of people in a household is increasing, meaning more young families with children in the home. The trends show an increase in elementary-age children and a decline in the number of older children. ● • Redeemer’s neighbors are: 50% white 35% black or African American 7% Asian 5% Hispanic or Latino, and 3% other races. •Midtown residents are less likely to be married than the state average with only about 20% reporting being married, and divorce is less prevalent for them than for others across the state. • The community is highly educated and professional. More than 80% have some college education, and 27.5% have a graduate or professional degree. Average household income is $94,734, almost double the state average. Over 70% are employed in white-collar professions.

Although some statistics show the community looks different than our congregation – average age is younger and population is more diverse – there are commonalities with many families having young children and being relatively affluent. One clear advantage of those living in Midtown: shorter commutes to the church.

In addition to demographic data, MissionInsight gives us a glimpse into the behaviors and attitudes through descriptive segments called Mosaic Segments. There are two predominant segments in Midtown: “Young Solos” and “Singles and Starters.” They have several defining attributes: