Annual Report - Rede Nami. by Rede Nami

a u n n A

t r o p e R l

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N A M I is a Feminist Network that uses urban arts to promote

womenâ&#x20AC;&#x2122;s rights. 500

women participating in the Network

5.000

participants in our workshops

5.000 5.000 m 50.000 2

spray cans used

of graffiti murals

Internet users in direct contact with our campaigns

x e d in What do we believe in?

What do we do?

How do we do it?

Introduction

INVESTIMENTOS EM 2014

Graffiti To End Domestic Violence

Graffiti To End Domestic Violence - in schools

Graffiti To End Domestic Violence - fans

Graffiti To End Domestic Violence - At Womenâ&#x20AC;&#x2122;s

Support Centers Beijing+20 in Graffiti Exhibitioni Forecast for 2015 Who was part of the NAMI Network in 2014? Read our news clippings special thanks

24 26 30 34 34

o d t a h ? w n i e v e i l e b e w Women and men are equal in their rights. It is this principle that supports the policies of the NAMI Network. We seek to overcome gender inequalities that lead to the death of one woman every hour and a half due to domestic violence, in Brazil alone.

We demand respect for womenâ&#x20AC;&#x2122;s rights to live their lives, and the disruption of the historical legacy of oppression by gender on personal, economic, political and social levels.

what do w e do? Urban Art as a promotional tool for womenâ&#x20AC;&#x2122;s rights. Fostering

female leadership

in urban culture. Creative economy

economic empowerment of and

women.

h o w do w e do it? Creating

murals

Conducting Organizing Launching

thematic workshops exhibitions

digital campaigns

Creating change for women: creating change for everyone. 9

n o i ct

ODU R INT Guided by our new board of directors, from the review of previous programs, in 2014 we aim to ensure that the NAMI’s

IN OUR

COUNTRY,

5 WOMEN ARE

ASSAULTED EVERY 2 minutES. (FPA/SESC, 2010).

work focuses on more urgent and serious issues of social justice, for today and for the future.

FOR 70% OF THE POPULATION,

For 70% of the population, women suffer more violence at home than in public places in Brazil. (Data Popular/Instituto Patrícia Galvão, 2013).

94% of

Brazilians know of the Maria da Penha Law,

but only

13%

know its contents. (Instituto Avon/Ipsos, 2011).

Based on this data, the priority in 2014 will be full investment of all NAMI Network resources on the subject of domestic violence, in order to create a national campaign to promote a positive cultural transformation and the transformation of these numbers. With the large demonstrations and protests generated by the

World Cup in Brazil, we did not want to be silent. We wanted to participate effectively, but non-violently, at this unique time for the country. To unite these demonstrations to the campaign to end domestic violence was the way NAMI chose to enhance their actions towards the pursuit of gender equality and thus, an end to violence against women.

NAMI Network President and Founder

s t n e m t s

e v In R$

GRAFFITI

505.562,46 TO END DOMESTIC VIOLENCE: IN SCHOOLS

126.945, 87 TO END DOMESTIC VIOLENCE: FANS

8.000, 00

31.546, 00

TO END DOMESTIC VIOLENCE: at women’s support centers

in graffiti

Beijing+20

Avon Institute

VITAL VOICES GLOBAL LEADERSHIP

59.389, 38

46.614,53

31.546, 00

UN Women

“Street art has the power to reach everyone, and to inspire social changes. The NAMI Network is proof that the fight for women’s rights is society’s fight as a whole, and social engagement is a must.“ (Testimony of Martha Rocha when she was head of the Civil Police of Rio de Janeiro for WILLIAM HELAL FILHO in the Rio section of the newspaper O Globo on 09/03/2013.)

d n e to

i t i f f a gr c i t s e m o d e c n e l vio Graffiti To End Domestic Violence against Women is a NAMI Network project that uses urban art as a tool for promoting gender equality, women’s rights and especially an end to domestic violence. In 2014, focusing on the use of urban art as a promotional tool

for women’s rights, we launched the Graffiti Campaign to End Domestic violence In Schools. More than a thousand young people, high school students from 34 schools participated in graffiti workshops to promote the Maria da Penha Law and Disque 180 (“Dial 180”). The workshops were conducted

cities hosting the World Cup, using the theme of Brazilian fans to end violence against women. The entire project unfolded within the virtual environment through campaigns on social networks, where the images and messages produced in The project also had another specific actions are shared face: in #TorcidaGraffiti, we with the Internet audience. united fans of the Brazilian For the general public other national team, the tradition of informational materials were street paintings for the Games also created, such as research, of Brazil and contemporary urban art. We organized graffiti documentaries and videorecords. murals in communities in six through a partnership with the Avon Institute, Vital Voices Global Partnership, the Department of Education of the city of Rio de Janeiro and the State Department of Education of Rio de Janeiro.

d n e to

i t i f f a gr c i t s e m do e c n e l vio

IN SCHOOLS

1,036 students, 948 liters of paint and more than 1,000 spray-cans, all to graffiti 648m² of walls with messages to end domestic violence: this was the Graffiti To End Domestic Violence in Schools.

workshops where graffiti was a tool for debate and reflection on topics such as women’s rights, domestic violence, the Maria da Penha law and the Disque 180 (“Dial 180”).

A campaign by the Avon Institute and NAMI Network that invited young high school students from 24 schools in the city of Rio de Janeiro to participate in

With groups of up to forty students and four hours, the workshops included the application of a survey on domestic violence, debate on

the issue and the creation of a graffiti mural. NAMI Network’s methodology was established to consider the issue in a fun and dynamic way, using graffiti as a tool for dialogue with our audience. In addition to generating material for online campaigns that informed hundreds of internet users about the ways to combat domestic violence, our project produced a documentary and a videorecord that was featured at two public exhibitions. An indepth study into the perception of domestic violence by young locals, called Generation Maria da Penha: perceptions of

domestic violence against women, was also widely publicized through the online platform. The completion of the campaign was celebrated with the inauguration of a mural by artist Panmela Castro, held to commemorate the anniversary of 8 years of the Maria da Penha Law. The 336m² work is located in a highly visible area in Rio de Janeiro, the Cultural Quarter of Lavradio Street, and was freely inspired by the panel performed by the students of C.E. Ignácio Azevedo, the winners of the cultural contest promoted by the project team.

TO END

i t i f f a gr C I EST M DO VIOLENCE The face of the #TorcidaGraffiti campaign united more than 1,800 people from the communities of six cities in six states of the country, who participated in graffiti events to end domestic violence, taking advantage of the tradition of painting the walls of the streets in support of the national team. 20

FANS

The launch of the project took place on March 8, International Womenâ&#x20AC;&#x2122;s Day, in CeilĂ˘ndia (DF). The event was attended by graffiti artists who responded to the invitation to color the city streets with yellow-and-green and to reflect on what kind of future we want. Information on domestic violence, the Maria

In each of the five community groups, paintings were selected to compete for the title of best graffiti in an online vote. At the end of the project, the five winners traveled to Rio de Janeiro, all expenses paid, The campaign continued with and joined the great main four more editions, organized by local mediators, held in four community effort for graffiti to host-cities of the World Cup: São end domestic violence, held on June 12, responsible for turning Paulo, where we were greeted Tavares Bastos Street in Catete by Val Alafiá; Salvador, where we were welcomed by Mônica into a huge open-air graffiti Índia; Porto Alegre, through the museum. More than 100 murals with messages from fans to end mediation of Bianca Oliveira domestic violence were painted and finally, in Belo Horizonte on approximately 3km of walls, with the support of Lídia Viber. with more than 1,000 spraycans used! da Penha Law, women’s rights and Disque 180 were recorded on the walls of the center of the largest satellite town of the Federal District.

TO END

i t i f f a gr TIC S E M DO e c n e l vio As an extra activity to the Graffiti Project To End Violence against Women, in February, the NAMI Network team was in Araruama, in the Rio de Janeiro countryside, to paint the walls of the region’s Women’s Support Center (CRAM).

At Women’s Support Centers

Policies for Women, with the intention that the space could then increase its power of acceptance and integration with female victims of violence.

In the coming years the Network will continue painting CRAMs all over Brazil, with a painting The invitation to paint the graffiti event already planned for 2015. on the 50-meter-long wall was sent by the Secretariat of Public

beijin g+20 in gr a f f i t exhib i itio n

As part of UN Women’s global campaign “Empowering Women. Empower Humanity. Imagine!”, on March 10, International Women’s Day, in Brasilia, NAMI opened the Beijing+20 in Graffiti exhibition.

The graffiti promotes analysis and stimulates the debate about the results achieved 20 years after the launch of the international commitment to the advancement of equality and the empowerment of women worldwide.

Our artists produced 12 panels, inspired by high-priority themes The exhibition will continue, on a mobile basis, in the year of the Beijing Platform for Action, launched 20 years ago 2015. at the Fourth World Conference on Women in Beijing.

t s eca

r o f

#AfroGrafiteiras (“#afrograffitiArtists”) #AfroGrafiteiras is an urban art training program, conducted in partnership with the Ford Foundation, focused on the expression and promotion of Afro-Brazilian women’s leadership that intends to train and assist 30 women from the territories of Rio de Janeiro. In the course of the program, 30 female Afro-Brazilian artists,

5 1 0 2 for

invited and selected from a rigorous process, will attend six months of training in the four focal themes of the program, these being: Empowerment regarding issues of gender and race; Urban art as a vehicle of communication; Social entrepreneurship, cultural production and creative economy; New communication technologies, IT and viral marketing.

This is not just my story. This is our story. As a teenager, Mel suffered sexual violence. By working with NAMI she can recognize that she is a victim, and through graffiti she can overcome her situation. Find out more about Melâ&#x20AC;&#x2122;s story in the graffiti to end domestic violence video.

of th

who w as part

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ork in

2014?

• Panmela Castro President 33 years old, graffiti artist, Panmela Castro is founder and president of NAMI. In 2012, she was elected by Newsweek magazine, alongside President Dilma Rousseff and other personalities like Michelle Bachelet, Hillary Clinton and Cristina Kirchner, as one of the 150 women who are working for positive change in the world. She graduated in painting from UFRJ and has a Masters in Arts from UERJ. • Sandra Pragana Vice President Also known as Oli, she is a 60 year old graffiti artist. Graduated in biological sciences, for 16 years she taught classes, seeking to add something positive to the lives of her students. Oli always looks to participate in social work, such as the INCA, where she has volunteered for 4 years. Today, as part of NAMI Network, she is no different: Through graffiti art, Oli seeks to clarify and report on women’s rights, acting seriously and responsibly. • Artha Baptista Financial Director 27 years old, with a degree and post-graduate degree in Business Logistics, she currently works in the commercial area of a prestigious company from the cargo handling sector. Artha brings her versatility and administrative experience to NAMI, in addition to contributing to the logistical needs of the Network, and organization and clarity in resource management. • Alexandra Fonseca Consultant Director Mel is a 40 year old graffiti artist from Baixada Fluminense. A mother of three children, she has a degree in design and has worked for many years in the More Education program. At NAMI, Mel, as she says herself, is always willing to get involved, and her sweetness makes her a great friend to all the women of the network. Her vocation is to act as a teacher and there is no workshop or activity that does not eagerly anticipate her arrival!

• Priscila Duarte Consultant Director Priscilla Duarte has a Masters in “Art, Cognition and Contemporary Culture” from PPGArte and a degree in History of Art from UERJ. She began work 2006, when she started a film club at the UERJ Arts Institute, where she spent time searching for display points, regardless of the consequences. Supervisory Board • Carol Gomes • Elizabeth da Silva • Maria da Glória Founding Members • Alexandra Fonseca - Graffiti artist and Art educator • Artha Baptista - Administrative Manager • Carol Gomes - Actress and art educator • Jandira Queiroz - Journalist, feminist and activist for sexual and reproductive rights. • Juliana Natali - Goldsmith and art educator • Panmela Castro - Visual Artist Effective Members • Aline Oliveira • Ana Paula Alves - Fine artist and art teacher • Elizabeth da Silva - Businesswoman • Maria da Glória - Houseowner • Priscilla Duarte - Art historian, researcher and film society • Sandra Pragan a - Artist and teacher Collaborator Members • Aline Kristine - Photographer • Ana Paula Stelling - Stylist and graffiti artist • Anatacha Sczesny Lochi - Visual artist • Chimenia Sczesny Lochi - Visual artist • Clara Grivicich - Photographer 31

• Natália Tainá - Graffiti artist and law student • Roberta Mattos -Actress and producer • Tainã Xavier - Undergraduate student in fine arts • Vivi Cunha - Costume designer and cultural producer Praiseworthy members • Rosie Rodrigues (EUA) team • Alexandra Fonseca – Production assistant; workshop technician, artist. • Aline Oliveira - Volunteer • Ana Luíza de Almeida Marques – Project assistant • Ana Paula alves - Workshop technician, artist. • Artha Baptista – Financial Director • Clara Grivicich - Workshop technician • Clarissa Pivetta - Photographer • Dayse - Exchange Volunteer • Elisabete Maisão - Photographer and production assistant • Elisabeth da Silva - Work and maintenance volunteer • Elodie Salmon - Executive Producer • Fernanda Alves - Communications manager • Julia Ricciardi – Communications manager • Juliana Fervo - Workshop technician, artist • Juliana Natali - Workshop technician, monitor • Karla Borges - Volunteer • lawyer Mayan Jeff - Exchange volunteer • Michelle Ivana - Press office • Nadya Jakobs - Photographer • Panmela Castro – Executive Director • Roberta Mattos – Production assistant • Rosa Chali - Executive Producer • Sandra Pragana – Workshop technician • Tadeu Scaf - Law volunteer • Viviane Cunha - Workshop technician • Viviane Santos- Executive Producer

Partners • Ana Laet • CEDIM - State Council of Women’s Rights • Gouté Contábil • Eixo-Rio Institute Interferência Sistema de Som Lar das Tintas • Kanoa Filmes • Kobra Paint • Maré de Sabores Rio • Scenarium • SEEDUC – Rio de Janeiro State Eductation Department • SPM - Rio - Special Secretariat for Women’s Policies • Subsecretariat for Women’s Policies - SP Mulheres - RJ Subsecretariat of the Great Center of Rio de Janeiro • Superintendent of confronting Violence against Women - SUPEV • Valeu Produções Individuals • Adriana Severo Rodrigues – CIAM Facilitator • Cristiana Fernandes - CIAM Coordinator • Cristiane Gomes – CIAM Facilitator • Cristiane Mimi - Design • Dalva Regina Batista Ferro - CIAM Facilitator • Letícia dos Santos - CIAM Facilitator • Krank - Filmmaker • Marcelo Jou - Graffiti Artist • Marina Teixeira Sidrin - Noos Institute / Pesquisa social.com • Roselene Sergio Ribeiro – CIAM Facilitator • Sistah - Rapper Financiers • Avon Institute • Vital Voices Global Partnership • UN Women

dws clippings roeua r ne https://issuu.com/nami.clipping https://www.youtube.com/user/redenami/videos

special

thanks To Mel and Jups for allowing themselves to become examples of winners, telling their stories in the film Graffiti To End Domestic Violence. We know how much strength is needed to overcome situations of violence.

The NAMI Network dedicates a special thanks to Ana Laet and the team at Ana Laet Communication for the attention and talent in the preparation of our communications pieces throughout the year 2015.

Mel

jups