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Concept VENEZIA ICE An invitation to enjoy at any time, the best of the day. To offer our customers a relaxed environment, through all our points of sale, for quality gluttonous breaks: homemade ice cream with a wide selection of classic fragrances trends or more original. Our desire is to instill a real Culture of ice cream to our Moroccan customers, so that it integrates it in its consumption patterns. A first offer, on which our reputation is built as an Ice cream Master, to which our pastry and our iced cakes are added, different forms of breakfasts, light meals ( sandwiches and salads ) and hot or cold drinks.
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Our Outlets Venezia Ice is located in the main cities of Morocco in order to get closer to its customers and to develop its concept through the country .The brand, which currently has 35 outlets , is present in
nos poInts de Vente et FrAnChIses RABAT MOHMAMEDIA CASABLANCA
Casablanca, Mohammedia , Rabat , Meknes , Fez, Salé , Tanger, Tetouan, M’diq Nador , Saidia ,Kenitra, Marrakech , Safi and Agadir.
Currently a master franchise was signed on Oujda and its regions. Mentioning for example the ice cream parlor on the corniche of Casablanca, which was a huge success for its concept’s excellence. Venezia Ice, thanks to the dynamism of its founder Mr. Sghir Bougrine, strongly influenced the ice cream market in Morocco, which would has not been what it has become today. A concept that has allowed the brand to be positioned as a leader on this market : First volume for loose artisanal ice cream and frozen cakes ,and Third in area . www.venezia ice.com
TETOUAN TANGER
SAFI
SALÉ
M’DIQ
KENITRA
FES MEKNES
NADOR SAÏDIA
OUJDA
MARRAKECH
AGADIR
nos poInts de Vente
BOUJDOUR
DAKHLA
nos FrAnChIses
L e Re n d e z-vou s d e s Voya ges G o ur ma nds
The main key dates • 1998 : A business establishment of raw materials
• February 2006 :
• 1999 : Creation
• 2008 : Creation of the logistics platform, an
import of ice cream and pastry shop. The consumption market of ice cream at this time was low in Morocco, where there was the opportunity to develop it , especially in any season, because the ice cream was then mainly consumed in Summer. of Venezia Ice, whose business consists mainly in the manufacturing and distribution of Ice cream and pastries of artisanal manufacturing. Progressively, the company innovates and develops its product line.
• 2003 :
Inauguration of its production plant one of most modern in North Africa ,with an area of 2000m2 located in the Aeropol of Airport Mohamed V in Nouasser .
• 2004 : Opening of the first franchise in Marrakech • 2005 : ISO 22000 and ISO 9001 Certifications
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changing of social name Venezia Ice becomes MCDF « Moroccan Company for Dessert and Food « Venezia Ice remains as commercial brand for its ice cream, pastries and franchise partners.
investment of over 15 million of dirhams.
L e Re n d e z -vou s d e s Voya ge s G o ur ma nds
Currently, MCDF is experiencing a real success on the individuals segment, the professionals one with a considerable customer portfolio consisting of CHR, caterers and large accounts. A success justified by the choice of ingredients carefully selected, the use of flavorings Purely natural, the brand’s adaptation to the tastes and preferences of the moroccan consumer and to the news permanent introduction. Thus, about a dozen of new flavors purely natural are incorporated annually in the recipes of Venezia Ice. Further, a light product line was developed to respond to the gluttony of women who are concerned about their weight, but also for diabetics.
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L e Re n d e z-vou s d e s Voya ges G o ur ma nds
OUR PRODUCTION SITE • A constant concern about quality and authenticity : refined ingredients of italian origin, Moroccan craftsmen qualified to offer our customers the best ice cream and pastries. • Production site highly equipped with two units of production : the ice cream one and the pastries one. • Rigorous system of selection and monitoring of suppliers and raw materials . • Production system responding to the standards 22000 vs 2005 related to the system of foodstuffs safety
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OUR MAIN PARTNERS Wholesale Accounts Caterers
• ACCOR Caterer Menzeh Diafa / Rahal • Akwa • Aquapark • Caterer Agadir • Caterer Albatha • Club Med • Caterer Benmoussa • Cofarma Marjane • Caterer Abdellah • Atlas Group • Caterer Jamal • Shell Group • Caterer Printemps • Paladium
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• Mawaride Marocaine ... • Caterer Afrah Fez • Caterer El Wardi ... Hotels Cafes / Restaurants • Barcelo Hotel • Wood Burning Oven • Hilton Hotel • G- Sound • Wintering Hotel • Othali • Hotel Le Littoral • Hotel Riad Salam • Pincho ‘s ... Hotel Sheraton ...
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OUR CERTIFICATIONS A constant quality research With a view to a continuous improvement, we are always listening to our customers to better respond to their requirements . Thus, we were able to get ISO 9001 Label ,version 2000 . We figured among the four first companies in the world ,which got the certification ISO 22000 Version 2005,related to the foodstuffs safety in 2005 . A reward for the human investment : one year of training for all staff and for financial investment: from 2 to 3 millions of dirhams . This certification perfectly demonstrates our will to evolve in a progressive approach to be always up to the trust that our customers and partners have granted us.
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OUR SERVICES: To be close to our customers and to develop an innovative servicesTo better serve our customers, we have an automotive park and an excellent logistics covering most Moroccan cities . In addition, we have developped a new formula of delivery in golf cars and trolleys to meet all kinds of events (weddings, birthdays , special and professional various receptions) . This innovative service was very successful and helped to consolidate the image of Venezia Ice www.venezia ice.com
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Our products and services OUR PRODUCTS : A very wide choice of frozen and gluttonous delights
Ice cream
Ice creams , sorbets, Variegatos and light , with more than sixty fragrances.
Pastry
A variety of pastries : Frozen cakes, mousse cakes, pies, cakes dry and financials. All our products are designed to meet the requirements of our partners and our consumers In terms of quality , novelty and variety.
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A PROMOSING FUTURE In our development strategy , we expect to open new outlets of Venezia Ice throughout Morocco.The brand is well sought for openings abroad. Another ongoing project; the extention of the unit production in order to meet the demand of the Moroccan market and to target export. «As long as we have the place that we wish, competition is not a major concern. And our place is to be the closest to the taste of consumers. » Says Mr. Bougrine
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Policy of Quality and Food Safety
ALL ACTIVITIES TO THE FOLLOWING AREAS:
Our quality and food safety policy is to ensure for the MCDF company the regularity of quality and safety of manufactured and commercialized products to the final consumer . Considering our multiple activities and to respond to :
• Providing commercial assistance and technical performance ; • Treatment of customers claims
• Customers requirements • Legal and regulatory constraints • Environmental changes
We will use all means to continue to improve our integrated management system for quality (ISO 9001 V2008 ) and food safety (ISO 22000 V2005 ) . Our policy is sustainable customer satisfaction . This is translated through the best listening to their expectations and a safer control of all risks associated with implemented activities. We are committed to communicate at all levels this control and seeking a continuous improvement . AS A GENERAL MANAGER HAVING A VISION OF CONTINUOUS IMPROVEMENT ,I DECIDED TO FOCUS
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- Ensure customer satisfaction by:
- Develop internal and external communications, improve efficiency processes while ensuring costs control. - Deliver safe products • Strengthening of respect for good hygiene practices till the delivery to the customer • Strengthen communication between MCDF and LOGICREAM - Control the regulatory and legal monitoring - Provide the necessary means to achieve timely the fixed targets The continuous improvement of the system of quality management and Food Safety - Actively participate in the continuous improvement process and encourage all the improvement’s ideas and the taking of initiatives ; - Maintaining the motivation and the joining of the entire staff to our commitment to quality as an essential condition for success of our quality policy and food security. The order in which is declined this policy stresses the importance we grant to customer satisfaction and preservation of our brand’s image. That is why we selected standards ISO 9001 -V 2008 and ISO 22000 -V2005 to implement this policy.
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• For each element of this policy , measurement indicators are defined . • In the interest of continuous improvement, a review of objectives is performed periodically . The management is committed to: - Provide the necessary means to achieve timely fixed targets and to improve continuously the system of quality management and food safety. - Actively participate in the continuous improvement process and encourage all ideas for improvement and taking of initiatives - Maintaining the motivation and joining of all staff to our commitment to quality as a main condition for success of our quality policy and food security. It is everyday that our client judges the quality of products and services that we offer him , so it’s every day we measure this challenge.
Mr. Sghir BOUGRINE GENERAL MANAGER
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