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VENEZIA ICE CONCEPT The thought behind the creation of Venezia Ice Concept was to offer all kind of customers a unique experience through a large variety of new ice cream’s flavors. We proudly changed the Moroccan consumptions patterns. An invitation to indulge at any time of the day. An opportunity to our customers to enjoy relaxed environment, through all our points of sale our homemade ice cream with a wide selection of classic fragrances.
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INDULGENT SOUVENIRS Ice creams cakes also are the prime signature of Venezia Ice, introducing a new way of enjoying ‘’Patisserie’’. Highly contributing on the brand awareness those cakes made Venezia Ice a unique leader and partner within the BtoB business
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Le Re nde z-vous de s Voyage s Gourmands TETOUAN TANGER
VENEZIA OUTLETS: ALWAYS NEAR OUR COSTUMERS
M’DIQ
SAÏDIA KENITRA RABAT
SALÉ
MOHMAMEDIA FES
Venezia Ice is located in the main cities of Morocco. In order to get closer to its customers and to develop its concept, the brand, which currently has more than 40 outlets, is present in Casablanca, Mohammedia, Rabat, Meknes, Fez, Salé, Tanger, Tetouan, M’diq Nador, Saidia ,Kenitra, Marrakech, Safi and Agadir. Still many openings to come on the horizon of the coming years. BOUJDOUR
CASABLANCA
Beni Melal
SAFI MARRAKECH AGADIR
NOS POINTS DE VENTE ET FRANCHISES
NOS FRANCHISES
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OUJDA
MEKNES
NOS POINTS DE VENTE
DAKHLA
NADOR
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THE KEY DATES • 1998 : The start of the raw materials import of ice cream and pastry. The consumption market of ice cream at this time was low in Morocco (mainly on summer). The incentive an the opportunity to, Develop a business around the ice cream market all year long (all seasons) was huge. • 1999 : Creation of Venezia Ice, whose business consists mainly in the manufacturing and distribution of artisanal Ice cream and pastries. Progressively, the company innovates and develops its whole product line around other ranges. • 2003 : Inauguration of its production plant one of the most modern in North Africa ,with an area of 2000 m2 located in the industrial site of Airport Mohamed V in Nouasser • 2004 : Opening of the first franchise in Marrakech • 2005 : ISO 22000 and ISO 9001 Certifications • 2006 : Changing of social name Venezia Ice becomes MCDF « Moroccan Company for Dessert and Food » Venezia Ice remains as commercial brand for its ice cream, pastries and franchise partners. • 2008 : Creation of the logistics platform, an investment of over 15 million of dirhams In Bouskoura. • 2015 : FSSC 22000 Certification • 2016: The construction and launch of our ‘’Bakery’’ production facilities. Which allow us to extend our range of services to include ‘’Vuennoiserie’’ and ‘’Bread’’ • 2017: We are expecting to launch our new concept, ‘’Bakery by Venezia Group’’ by the first trimester of the year. Which will position ourselves on a new target market. Two opening to be expected in the same year (2017)
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Currently, MCDF is experiencing a real success on the different segments of the markets. From the BtoB perspective we rely on a considerable customer portfolio consisting of caterers and large accounts. A success justified by the choice of ingredients carefully selected, the use of natural flavors, the brand’s adaptation to the tastes and preferences of the Moroccan consumer and to the adaptation to the BtoB requirements and specifications. Therefore, about a dozen of new flavors are incorporated annually in the recipes of Venezia Ice. Furthermore, a ‘’light ice cream’’ product line was developed to answer a considerably growing demand.
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OUR PRODUCTION SITE • A constant concern about quality and authenticity of our ingredients to offer our customers the best ice cream and pastries. • Production site highly equipped with two units of production: the ice cream one and the pastries one. • Rigorous system of selection and monitoring of suppliers and raw materials. • Production system responding to the highest standards of food safety and quality
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OUR MAIN PARTNERS WHOLESALE ACCOUNTS CATERERS
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HÔTELS CAFÉS / RESTAURANTS
GROS COMPTES TRAITEURS
• Mazagan • Atlas Servair • Club Med • Groupe Accor • Groupe Atlas • Groupe Shell • Groupe Winxo • Akwa groupe • Newrest • Hôtel Sheraton • Hôtel Barcelo • Hôtel Robinson • Hôtel Riad Salam • Hôtel Hivernage • Hôtel Le Littoral • Four à Bois • Paris - Paris • Othali • Paladium • Pincho’s • Mawarid (pizza hut)
• Caterer Agadir • Caterer Albatha • Caterer Benyahia • Caterer Abdellah • Caterer Le Printemps • Caterer Afrah Fès
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OUR CERTIFICATIONS A constant quality research. With a view to a continuous improvement, we are always listening to our customers to better respond to their requirements. Thus, we were able to certify our entities ISO 9001 Version 2008. We are also certified ISO 22000 version 2005, related to the food safety. In 2015 we proudly certify our sites FSSC 22000, to answer the highest standards on the management of the food safety Finally to answer the increasing demand on the international market we are certified ‘’Halal’’
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OUR SERVICES: To be close to our customers and to develop an innovative service, to better serve our customers, we have a modern park and an excellent logistic system that cover most Moroccan cities. In addition, we have developed a new formula of delivery in golf cars and trolleys to meet all kinds of events (weddings, birthdays, special and professional various receptions) . This innovative service was very successful and helped to consolidate the image of Venezia Ice
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OUR OFFER:
A very wide choice of delightful Ice cream, pastries, and reception goods
ICE CREAMS
Ice creams, sorbets, Variegatos and light ice creams, with more than sixty fragrances.
PASTRY
A variety of pastries: Tartes and entremets, individual pastries, American sweet bakery, etc..
RECEPTION GOODS:
Traditional Moroccan ‘’Beldi’’, Macaroons, Reception tartelettes, etc..
All our products are developed and designed to meet the requirements of our partners and consumers In terms of quality, innovation and variety.
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AN ENCOURAGING PERSPECTIVES In our development strategy, we expect to open new outlets of Venezia Ice throughout Morocco. The brand is well sought for openings abroad. Another ongoing project; the extension of the unit production site in order to meet the demand of the Moroccan market and to targeted export demand. In addition we are extending the range of our offer to cover the whole ‘’Bakery’’ segment, therefore we are developing our own Viennoiserie and Bread offer. «As long as we have the locations that we wish, competition is not a major concern» Says Mr. Bougrine
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POLICY OF QUALITY AND FOOD SAFETY We are committed to achieve the highest level of quality to better serve our customers Ensure customer satisfaction: - Providing commercial assistance and technical expertise; - Treatment of customers claims Deliver safe products -Strengthening of respect for good hygiene practices until the delivery to the customer Engage in a continuously progressive certification system, to guarantee the compliance with the highest and latest standards
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MARKETING Venezia Ice built the development strategy around the markets ‘insight through customers’ expectations, we actually engage on the market research by conducting our own studies. We build our E reputation around the notoriety of our brand. We give our sale points and our commercial department all the necessary tools to achieve the best of themselves.
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Our brand awareness is constantly growing, our signature is known among all our potential consumers, and our strategy of development is evolving around the different requirements of a continuously moving market
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