SELLING YOUR HOME CAN BE EASY. Let Our Experienced Team Help You Make it Happen!
Dream. Explore. Discover.
2727 Enterprise Parkway | Suite 109 | Richmond, VA 23294 Office: 804.612.0126 | Toll Free: 800.446.3858 | Fax: 804.967.2770
www.ExploreRealtyGroup.com
About Us Explore Realty Group Has Sold Over $150 Million Since 2013 15-Year Distinguished Achiever Award Winners in Sales Explore Realty Group is a part of Joyner Fine Properties, a leading real estate brokerage in the Greater Richmond Area. Joyner Fine Properties has served our area for over 40 years, establishing a longstanding reputation for excellence that we are proud to be a part of in our community. We are dedicated to taking the necessary time to offer truly personalized service— and results.
See What Our Clients Have to Say! www.ExploreRealtyGroup.com/testimonials
Your Satisfaction is Our #1 Priority From start to finish, we are with you every step of the way.
Unique Our dynamic group of local real estate experts at Explore Realty Group provide you with the invaluable resource of a connected team of professionals, with over 70 years of combined experience in the real estate industry. We consistently close over 150 transaction per year. Our agents share their knowledge, skills and talents with each other, all with the paramount goal of providing a high level of professional service to each of our clients. The uniqueness of our team uniting and working together simply gives our clients a better experience, and has set a standard of practice not often seen in the real estate industry. We take pride in the way we handle a transaction from start to finish with a team of associates who are attentive to the details and treat each client with exceptional care.
Committed From setting the price to creating customized marketing campaigns for traditional media and the web, we have a proven plan that will match your home with the right buyers for the right price. We are committed to providing fast, professional and courteous personal service to help you feel educated and at ease throughout the entire home selling process. All of our agents are Licensed in the Commonwealth of Virginia
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Laying thethe Foundation Laying Foundation Explore Realty Group and Joyner Fine Properties know the real estate market inside and out in the Greater Richmond Area and surrounding counties. We are committed to making informed, strategic decisions when it comes to marketing your house to SELL in the shortest period of time with the best return for YOU.
Getting Started We like to start with an in person meeting to ask you questions about your motivation, your desires for your new home and your goals throughout the process. We are a results and satisfaction driven team and it is paramount to know what “results” means to you.
The Walk-Through Next, we’ll walk through your home together. This step is crucial—it’s where we will discuss recommended actions like staging or de-cluttering and also where we’ll talk openly and honestly about your home’s best features, as well as any potential drawbacks we see. It’s here where you’ll also provide insight about what drew you to the home in the first place. This will help us market your home most effectively.
Pricing Your Home Then we’ll talk about pricing and pricing strategies for your home. Pricing your home from it’s first day on the market is critical. We’ll sit down and talk about the pitfalls of pricing too high and pricing too low. Our goal is to price your home correctly from the getgo. Doing so will save you time and, most importantly, money. No one succeeds when your home is priced incorrectly. Our extensive experience and market knowledge along with your input are the solutions. Your home only gets one chance of making a first impression on the market, which is why we focus so much effort on doing market research, evaluating neighborhood comps and perfecting the way your home will show. It’s how we lay the foundation for selling your home.
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Marketing Your Home Buyer Profiling Every Property is Unique Our team will develop a marketing strategy as distinctive as your home.
We identify the potential home buyer for your property and develop a custom marketing campaign designed and targeted towards that group of individual buyers.
Professional Photography Most people are visual in nature and photos are often the first thing a potential buyer will see about your home. Arranging for a professional photographer is one of the service options we offer to our clients that sets us apart from our competition.
Video Marketing Professional walk-through video tours and aerial drone video are additional service options we offer our clients. Many of today’s home buyers prefer to tour homes virtually before they tour it in person. In fact, 58% of home buyers say they expect to see videos when looking at houses on-line. We offer custom video tours and YouTube videos to highlight your home’s best features. These are then published with your listing information on MLS, Zillow, Trulia, Realtor.com, and 1,000s of other listing syndication and broker websites nationwide.
Watch one now! www.ExploreRealtyGroup.com
Marketing Your Home Customized Multi-Media Marketing
94% of all Home Buyers start their new home search on the internet
Technology and the internet has evolved how buyers find their dream house— the more exposure your home receives, the more opportunity you have to sell your home in the shortest amount of time for the most amount of money. Simply listing your home in the MLS system is no longer enough
Our team has it’s own in-house Marketing Director, Wendy Mills. She is dedicated to making sure your home is seen by as many potential buyers as possible. Time is of the essence in a hot market — as soon as your home is listed your customized marketing campaign begins! You will receive an email of links to all of our on-line marketing for your home and a copy of your home’s property flier.
We Offer Our Clients:
Multiple Listing Service (MLS)
Listing Syndication Throughout the Web
Showcased Realtor.com Exposure
Virtual/Visual Tours
Intense Social Media Marketing Campaigns
Email Marketing Blasts to Agent Networks
Custom Property Fliers & Brochures
Facebook Advertising
Relocation Connections
Everyone may have access to these tools, but most don’t have the strategy to put them to work for you.
WE DO!
Leading Real Estate Companies of the World® Referral Network Market Data Reports Claimed Listings on Zillow and Trulia with Accuracy Monitoring
www.ExploreRealtyGroup.com
Marketing Your Home Multiple Listing Service (MLS) The MLS is the most comprehensive resource for up-to-date local real estate information. Only licensed REALTORS® can add your home to the listing database. We will write a creative narrative showcasing your home’s attributes to include pertinent information about your property. We add photos and virtual tours to the Central Virginia Regional Multiple Listing Service (CVR MLS). This MLS is accessible to all area agents. They can then match your home to clients they are working with who are searching properties similar to yours and contact us for private showings.
Listing Syndication When you list with us, your property and Visual Tour are included in the listing feed from MLS into the National Information Data Exchange (IDX). This system posts your home on broker websites nationwide. Your home will not only be displayed on our website and Joyner Fine Properties website, but it will also be syndicated on the websites below —and 1,000+ more across the world!
Posting times will vary by website and are generally dependent upon the timelines created by the MLS and each website. Your listing will also be submitted to the IDX system, which posts your listing on other broker sites, as subscribed to by those brokers. Listings that the client chooses not to allow AVM or comments will not display on Zillow, Trulia, and many other sites. Listings that the client chooses not to allow address display will show on Joyner sites, but will not be syndicated otherwise.
www.ExploreRealtyGroup.com
Marketing Your Home Social Media Networking Social Media is a powerful way to reach potential buyers for your home. Sites like Facebook, Twitter and Instagram get millions of hits per day. This is why they are such a powerful marking tool. Social sharing makes it possible to find listings, give helpful advice and provide local information passed along by friends and acquaintances. We’ve worked hard to build an active, engaged audience across all of the major Social Media channels to make our social network work for you. Ask us about our retargeting marketing!
Your Listing
Photo Posts Video Posts
Group Posts*
*
In addition to posting your home on our own Facebook Page, we also post to some of the largest local REALTORÂŽ networking, classified ad, and local community Facebook Groups in our area.
www.ExploreRealtyGroup.com
Your Personal Webpage www.ExploreRealtyGroup.com Our custom-designed website is a highly sophisticated real estate resource that is the perfect place to market your home to prospective buyers. We maintain a strong online presence with hundreds of leads that register each month on our website. They ask questions constantly about our clients’ homes. Our Inside Sales Agent has great success converting these leads to buyers of our client’s homes. Our website is where we highlight:
your home’s assets
show off interior photos
your property tour
your neighborhood
school information
and much, much more!
Potential buyers can print a property flier, email your listing information and even schedule a showing— all directly from your property’s own webpage! As your local area experts, we’re committed to making our site a valuable resource for both our clients and our community.
www.ExploreRealtyGroup.com
Agent-to-Agent Networking Agent Email Marketing Joyner Fine Properties has over 200 agents working with buyers in the area. We will send an email announcement to these agents with your property information and virtual tour as soon as your home is listed. We also have access to an exclusive email list of nearly 1,900 active agents outside of Joyner. We notify them in an email announcement about your property coming on the market and about any time we hold an Open House.
Reverse Prospecting When we list your home, we’ll do a search of all prospective buyers currently searching for homes priced in your home’s price range. This technique utilizes the central MLS server to make contact with the potential buyer’s REALTOR®. Home fact sheets will then be sent to those potential buyer’s agents via email. We also do a search of our own database identifying prospective buyers searching our website for homes similar to yours—and we contact them directly.
Relocation: Connecting Locally & Globally Joyner Fine Properties is an affiliate member of one of the world’s largest relocation management groups, Leading Real Estate Companies of the World®. Our relocation department places large numbers of families moving into the Central Virginia area. All listings are sent to the relocation department for review and matching with clients. The relocation clients are first directed to our in-house listings. This helps Joyner Fine Properties’ listings move at a much more rapid pace than other brokerage firms.
www.ExploreRealtyGroup.com
Print Marketing Property Brochures Informational fliers have been around for a long time because they work. Your customized flier of property information and photos will help keep your home’s information easily onhand for potential buyers.
www.ExploreRealtyGroup.com
Showing Your Home Showings and Scheduling With a large team of licensed REALTORSÂŽ, we are always available for showing your home to prospective buyers. If necessary, extra showings and Open Houses will be scheduled. Typically, showings are scheduled in one hour increments. We will coordinate these appointments with you on a daily basis.
Lockbox Access A lockbox will be placed on your home so it is accessible to agents to show their clients. This system tracks all agents and clients who have entered your home. Once an agent enters your home, the lockbox system emails our office immediately. We know who enters your home and we then follow up asking for feedback from the showing.
Feedback Feedback is one of the keys to our clients’ success. We take a two-step approach. Once an agent accesses the lockbox, we them immediately email them for feedback. We also call showing agents within 24-hours for verbal feedback. This is how we measure performance in the marketplace so we can adjust quickly for a faster sale. All feedback is shared with you in a timely manner.
www.ExploreRealtyGroup.com
Real-Time Access THE KEY THAT SETS EXPLORE REALTY GROUP APART! Transaction Management Explore Realty Group is dedicated to ensuring that your real estate transaction provides you an organized and smooth transaction. Each transaction is different and we have in place a very thorough plan that will put your mind at ease during this stressful, but exciting, time in your life. We want you to feel involved and engaged in the selling process, which is why we use the cutting edge Transaction Management Software (TMS) called Nekst. You’ll be sent an invitation to create your own login password to see every detail that is required for a successful transaction and to monitor results. Below is a general idea what this service brings to the table for you!
As Our Client You will have full, real-time access to see what tasks are being managed by our Transactions Manager, April Lane. Below is just a small portion of the things we will do for you:
Ordering of HOA Documents (if applicable)
Ordering of Termite Inspection (must be within 30 days of closing)
Ordering Well & Septic Inspection (if applicable)
Coordinating any pro-rations for propane, oil, etc. that is needed
Sending you an address checklist so you don’t forget any of the many places that require an update
Community list and directions for how and when to have utilities take care of prior to close
Regular check-ins with the Buyer’s Lender to ensure we’re on schedule for closing
Handling of all documents that need to be sent to the Closing Attorney and/or Title Company,of your choice, throughout the entire process.
As The Seller You will also have a small list of tasks yourself. You can choose to view only your list or everyone’s list that is involved with your transaction. Your list includes:
Reminder/task for seeking moving quotes and when to schedule
What to expect for the final buyer walk through
Any scheduled work needed to satisfy inspection contingency
Reminder to coordinate with the Closing Attorney for your proceeds
www.ExploreRealtyGroup.com
Closing Costs Closing Costs Closing costs are the various fees charged by the lender, the title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiable between the buyer and seller.
The Buyer Customarily Pays:
The Seller Customarily Pays:
Title insurance premiums
Real estate commission
Escrow fee
Document preparation for deed
Document Preparation (if applicable)
Documentary transfer tax
Notary fees
Payoff of all loans against property
Recording charges for all documents in the buyers’ names
Tax proration (from date of acquisition)
Interest accrued on loans being paid off, reconveyance fees, and repayment penalties
All new loan charges (except those required by lender for seller to pay)
Home warranty (if specified in contract)
Any judgement or tax liens again seller
Appraisal fee
Property tax proration
Interest on new loan from date of finding to 30 days prior to first payment date
Prorated HOA dues (if applicable)
HOA fee for providing all updated homeowner’s documents (if applicable)
Bonds or assessments
Delinquent taxes
Assumption/change of records fees for takeover of existing loan
Beneficiary statement fee for assumption of existing loan
Prorated HOA dues (if applicable)
Notary and recording fees
Inspection fees (roof, pool, property inspection, pest, geological, etc.)
Pre-sale inspection fees
Negotiated credits to buyer (if any)
Home warranty (according to contract)
Negotiated repairs (if any)
City transfer tax (according to contract)
NOTE: All funds from closing are usually delivered within 2 business days of recordization.
www.ExploreRealtyGroup.com
Our Partners Blake Poore
Partner, Associate Broker, ABR, GRI, SFR, CLHMS, REALTOR® Blake specializes in representing sellers and purchasers in the residential resale market. In addition, he works with new construction sales, commercial sales, multi-family, short sales and foreclosures. Blake received his Associate Broker license in 2006. This extensive training has provided him with the necessary tools to offer excellent service and professional insight to his clients. Blake and his associates have been consistently recognized by the Richmond Association of Realtors with awards for outstanding excellence in sales since 2005. Blake attended Virginia Commonwealth University, as well as the famous Le Cordon Bleu Culinary Institute of London, England. He became a partner in his first business venture in 1990 at the age of twenty two years old, The Tavern Restaurant. He then went on to start three more business ventures from 1993-2000, Shackleford’s Restaurant. Blake started full-time in the Real Estate industry in 2001. The background he’s had in his business ventures allows him to have a different perspective while representing residential clients, commercial real estate transactions and business owners. Cell: 804.908.1438 | Email: Blake.Poore@JoynerFP.com
Curt Reichstetter
Partner, Associate Broker, CSP, SFR, REALTOR® Licensed as an Associate Broker for over 10+ years and with two and a half decades of extensive real estate experience, Curt has the expertise to get even the most complex real estate deals done! Whether commercial or residential, single family homes or multi-unit apartment buildings, Curt represents both sellers and buyers. As a former board member of the Sales and Marketing Council of the Home Building Association and instructor of Certified Sales Professional and CSP Advanced courses, Curt has built a comprehensive knowledge of strategic sales development and marketing initiatives. His expertise ranges from residential and commercial sales to adaptive mixed-use in suburban and urban areas. Curt will be the Richmond Association of Realtors President in 2019 and currently serves on committees at the state level with the Virginia Realtors Association, and also with the National Association of Realtors. As a trustee of the Richmond Realtors Political Action Committee, and his work on various boards, Curt is not only engaged with his clients on a day to day basis but is an advocate for homeowner rights locally and nationally. Cell: 804.370.1210 | Email: Curt.Reichstetter@JoynerFP.com
Chris Raimo
Partner, REALTOR® Chris earned his B.S. in Business Administration from The College of Charleston, South Carolina. After graduating, Chris’ entire professional career has been geared towards helping people buy and sell Real Estate. Before joining Joyner Fine Properties, Chris sold new construction for some top local homebuilders. Let Chris’ expertise in new home construction, his understanding of the local market and his strong desire for customer satisfaction go to work for you! Cell: 804.564.3820 | Email: Chris.Raimo@JoynerFP.com
www.ExploreRealtyGroup.com
Our Associates April Lane
Associate Director, REALTOR® April is an accomplished REALTOR® with over 15 years of experience. She has a well rounded knowledge of the industry as she proficiently oversees over 100 transactions each year, contributing to the vitality in
her work by leading by example. This gives her a tremendous insight to accurately forecast and resolve possible transaction problems and keep timelines on track. She is 1 of only 3 agents within our brokerage who have a membership with the Fredericksburg Association of REALTORS®, extending her reach to many more active buyers across the state than most local agents. April’s powerful negotiating skills, commitment to honest communication, expertise in the use of the latest technology and energetic approach there is no wonder why she receives a steady stream of enthusiastic feedback from her clients and ours! Cell: 804.386.6956 | Email: April@AprilSellsRVA.com
Wendy Mills Marketing & Database Director Wendy joined our team with over 10 years of experience in technical project management, research, web development and service expansion. She was a key member in the development and launch of one of the first on-line home banking services in the nation, as well as eCommerce for a Fortune 500 Company pioneer in the field. Wendy's expertise in these areas is enhanced by her proficiency in creatively “thinking outside the box” and analyzing marketing trends. Wendy initiated marketing programs and systems for our team that enable all of our agents to market themselves and the properties they represent to an ever-expanding audience. Her expertise has been an invaluable addition to our team as we broaden our on-line presence, website resources, Social Media and marketing services. Direct: 804.967.2727 | Email: Wendy.Mills@JoynerFP.com
Ian Roarty
Customer Care Consultant Ian joined our team as our Customer Care Consultant with a strong history in the sales industry. His experience and knowledge of the Greater Richmond Area adds tremendous value to all potential clients we cross paths with via our web portal, brokerage sign calls and other forms of marketing that we employ. Ian’s ability to understand the needs of potential clients and his attention to detail make him an invaluable resource for those just starting their home buying or selling journey and matching them with our team agents to make their dream a reality. Cell: 804.250.5728 | Email: Ian.Roarty@JoynerFP.com
www.ExploreRealtyGroup.com
Our Associates Ali Poore
Customer Care Manager, REALTOR® Ali joined our team with over 20 years of experience in the Property Management and Real Estate field. Not only is she our Customer Care Manager, but she is also a successful REALTOR® representing purchasers and sellers with their real estate needs throughout the Richmond Metro area. Ali worked for two of the largest Property Management companies in the United States as a Property Manager and Regional Portfolio Manager helping small and large teams excel. She also assisted owners and investors of large multifamily properties with numerous acquisitions and dispositions. Ali epitomizes hard work, attention to detail and creativity! Cell: 804.955.8392 | Email: Ali.Poore@JoynerFP.com
Heather Reichstetter REALTOR®
Heather joined our team after several years in the research field. She grew up with parents in the industry, with a father who was a developer and a mother who was a real estate agent. She is also married to a REALTOR® so her transition was only natural! She brings to us a great attention to detail and an analytical mind that will be sure to find you the best deal, as well as providing outstanding customer service. Cell: 804.836.5042 | Email: Heather.Reichstetter@JoynerFP.com
Justin Swisher
Auctioneer, REALTOR®, Justin is a Licensed Realtor and an Auctioneer working with Joyner Fine Properties and owner of Swisher Auctions LLC, a leading professional fundraising auction company. Justin is a native Virginian and offers a unique perspective for buyers and sellers with his auction background. He takes the time to really listen to his clients and understand their needs. He specializes in serving new and experienced home buyers and sellers in the City of Richmond including The Fan District and Historic Churchill, Henrico County, Glen Allen, Goochland, Hanover Mechanicsville, Midlothian and Chesterfield. When not working in real estate he can be found working with 20-30 non-profit organizations as a Benefit Auction Specialist for their yearly charity events. Cell: 804. 986.3176 | Email: Justin.Swisher@JoynerFP.com
www.ExploreRealtyGroup.com
Our Associates Paul Dracos SFR, ABR, REALTOR® An alumnus of Virginia Commonwealth University, Paul graduated with a degree in Business, concentrating in Real Estate and Urban Development. After years in commercial property management and leasing, Paul's focus evolved into real estate sales representing buyers and sellers in both the investment and residential markets. For clients interested in purchasing a waterfront home in the Northern Neck or Middle Peninsula area, Paul is also a member of the Chesapeake Bay Rivers Association of Realtors. His open communication, dedication to customer satisfaction and diverse knowledge in these markets are key assets in representing all his clients with outstanding service. Cell: 804. 306.5680 | Email: Paul.Dracos@JoynerFP.com
Brandt Smith REALTOR®
Originally from Tampa, Fl., Brandt has lived in Richmond most his life. Brandt attended Benedictine High School and Virginia Commonwealth University. He also served as a firefighter for Hanover Fire EMS before starting his career as a REALTOR®. Having a great familiarity of the Greater Richmond Area and his attention to detail are invaluable attributes for helping clients with their search for real estate. Brandt became a REALTOR® in 2009, and is currently licensed in both Virginia and South Carolina. In his practice of real estate, Brandt is well known for a great customer service, consistent communication, strong attention to detail, and ensuring a positive experience for all parties in a transaction buyers, sellers, cooperating agents. His approach to any transaction is “it’s about the people, not the agent”. Between 2009-2017, Brandt helped nearly 200 families purchase houses, condos, townhouses, and villas. He knows what it means to communicate and what it takes to successfully close a transaction making the buying or selling experience positive and seamless! Cell: 804. 356.6510 | Email: Brandt.Smith@JoynerFP.com
www.ExploreRealtyGroup.com
Let’s Get Started! What We Need From You □
Copy of your Survey and/or Plat
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Copy of your Title Insurance Policy (1st page)
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Name of Termite Company, if applicable
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Name of Utility Companies (and the monthly averages)
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Loan Payoff information, including 2nd loan info, if applicable:
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Name and Address of company servicing loan
Loan Number
Customer Service Number and Contact Name
Homeowner Association information, if applicable:
Membership required
Cost of association fee
Period of fee (such as yearly or monthly)
What the fee includes (such as common area, pool, etc.)
Thank You for your time and consideration. We look forward to working with you! 20180412
www.ExploreRealtyGroup.com