4.4 Typography

To help provide a consistent, unified look in the BlackBerry brand’s use of typography, the Anvers typeface should be used on all communications for BlackBerry products and services. The thick and thin quality of Anvers’ sans serif characters is simple yet distinctive and supports the straightforward, no-nonsense attitude of the BlackBerry brand. The recommended weights of Anvers are Light, Light Italic, and Regular. Light and Light Italic can be used for body copy, while Regular is more suitable for headlines or captions.

To use Anvers, you must obtain a copy of the font from RIM Marketing Communications (marcomm@rim.com). In the case of Word documents or PowerPoint presentations, the Arial font may be used if the Anvers font is unavailable. The Foundry Journal font family is also an acceptable alternative.

Recommended Weights

Anvers Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

Anvers Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

Anvers (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

Additional Weights

Anvers Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

Anvers Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

The Semi, Bold and Black weights should be used sparingly.They are suitable for headline type in applications such as advertising, posters, signage or trade-show booths. Do not use them for regular collateral material.