Trend Forecasting AW17/18 by Reece Johnson

MIREYES

INSTINCT Volume 1

By Reece Johnson EFMM6005

IntroINSTINCT In this Issue of MIREYES we will be looking at different trends and higlighting why and how theyâ&#x20AC;&#x2122;re related to and influenced by us. We will be focussing on our primal instincts and how we naturally respond to a situation with our innate will to survive and preserve ourselves.

1 1 Who are Mireyes?

7 7 References

56-67

2 2 Market Sector

3 Trend 1: Sandy Warrior 9 3.1 Mood Board 10 3.2 Colour Breakdown 13 3.3 Shapes 14 3.4 Material 15 3.5 Details 16 3.6 Consumer Group 19 3.7 Mood Board 20

6 Micro Trends 6.1 Natureâ&#x20AC;&#x2122;s Nurturer 6.2 Edgy Sartorialist 6.3 Self-Employ Eclectic

51 52 54 56

Contents

4 Trend 2: Astrodustrial 23 4.1 Mood Board 24 4.2 Colour Breakdown 27 4.3 Shapes 28 4.4 Material 29 4.5 Details 30 4.6 Consumer Group 33 4.7 Mood Board 34

5 Trend 3: Diverse Universe 37 5.1 Mood Board 38 5.2 Colour Breakdown 41 5.3 Shapes 42 5.4 Material 43 5.5 Details 44 5.6 Consumer Group 47 5.7 Mood Board 48

Trends

Consumer Profiles

1 Sandy Warrior

2 Astrodustrial

3 Diverse Universe

1 Nature’s Nurturer

2 Edgy Sartorialist

3 Self Empoyed Eclectic

Page 9

Page 23

Page 37

Page 19

Page 33

Page 47

MIR

“We VisualEYES the future so you can MesMIREYES the consumer!”

MIREYES AW17/18

Who are

MIREYES? We visualEYES the future and capture it within our pages for you to absorb and influence the important choices you, the client willl need to make soon. MIREYES is a Menswear Trend Forecasting Agency based in the heart of London. Our agency immerses itself In current affairs and pop culture so that we can interpret it and visually present how this will affect consumers taste and decision making. Unlike most fashion trend forecasting agencies we do not only target clothing, we also consider application in Interior Design, Product Design, Homeware and other creative industries. We promise to provide clear imagery and reliable data to ensure it is easy to understand what the flourishing trend is and exactly why it is. With this book we hand over the key to success, are you ready to open the door? 5

MIREYES AW17/18

Market Sector The Global Luxury goods market has a current market value of £94.5 Billlion, growing 5% on last years figures. This market is projected to grow a further 6% by the end of 2016. Although the growth rate within the Luxury market has now slowed down since the bounce-back boom between 20102012 due to the financial crisis prior, it is steadily further improving. The overall market size is split into 4 groups, comprising of Fashion and Leather Goods (45%), Perfume and Cosmetics (28.5%), Watches and Jewellery (24%) and Other (2.5%). Fashion and leather goods have became a staple in the wardrobe of consumers. In the UK under 25s purchase are purchasing 41% of the luxury products sold and in the US 25-34 account for 51%. With Millenials spending taking over baby boomers in 2015, expectations of luxury brands are changing and need to diversify to maintain or improve their success in the marketplace. 7

Traditional advertising no longer interests the luxury millenial and their is a distaste for fast fashion companies growing amongst them. They are now shifting towards smaller interesting personable businesses that can offer a more “up-close” experience and deliver a more unique product and service. Despite the Womenswear market being the main focus for luxury goods and media leaning more towards them for purchasing luxury items, Menswear has outgrown Womenswear in the last year increasing 4.5% compared to women’s 4%. Following the success of LC:M, brands have debuted Menswear only stores & collections. Also department stores such as Harrods and Selfridges have increased floorspace and is being seen as an avenue to explore. Men are loyal customers that are drawn to quality products with unique aesthetics and are showing more interest in the latest fashions and trends.

MIREYES AW17/18

FIGHTresponse

MIREYES AW17/18

SANDY WARRIOR TREND 1

Sandy Warrior Protection has been as running theme that we have face throughout the years regarding nature and the environment. However this trend is about more than just protecting ourselves against pollution of the mind and the body and creating a seporation between us and our environment. It is about tapping into our primal instincts when confronted with a threat, and triggering our fight responses to remove the problem which is pollution and climate change.

MIREYES AW17/18

Mood Board

Keywords Fight Sustainable Reactive Tranquil Nature

MIREYES AW17/18

SANDY WARRIOR Mood Board

MIREYES AW17/18

SANDY WARRIOR Colour Breakdown

A mixture of classic earthtones tones are used to mimic and reinvent the natural colours that appear together in the world when forces have acted up on it over a period of time. Textured hues of yellow and orange reflect the sand and stone found in deserted areas. Along with bursts of green to represent the military uniform as well as the moss and corrosion that occurs with the presence of damp. Strong flecks of rust are seen throughout to emulate the brownish appearance that occurs on wethered material and metals. Paired with a subtle grey to give the AW17/18 colours a cooler vibe and a thread to bring the other colours together 13

MIREYES AW17/18

SANDY WARRIOR Key Shapes

The key shapes are inspired by the â&#x20AC;&#x153;Fightâ&#x20AC;? response seen in nature.. The military style shapes and fits are to create an imposing shape in the face of danger, similar to bears in the wild. The AW17/18 will see a twist in militarywear with a more combat ready comfort-fit for ease of movement. Protective vests are key items due to their functional nature and protective insulation properties.

MIREYES AW17/18

SANDY WARRIOR Materials

Key Materials

UltraTouch

Wool Cork Linenv Polyester Soy Cashmere Organic Cotton Inspired by nature and exposure to the elements these AW17/18 have been chosen as key parts of this particular trend. Exposure to the elements and pollution increases year in and out, we need a protective layer to distance our skin from intruders.

UltraTouch is an A-Class building material made from post industrial recycled natural cotton fibers. This innovation shows that cotton can easily be repurposed in many ways and can be incorporated into luxury clothing. Recycled cotton still produces high quality product such as the recycled cotton bowls featured below.

Wool is a breathable, hypoallergenic and grown. This material will contribute less damage to our environment and more damage to pollution and climate change. Cork is an amazing material that has a tactility like no other. The dirt and dust proof properties are beneficial when battling natural forces. The overall driver for these materials are their Organic nature, durability and beneficial properties to protect us in our fight against pollution and climate change.

MIREYES AW17/18

SANDY WARRIOR Details

Veclro

Hook and Loop Strap

This trend focusses on a mix of traditional and non-traditional detailings and finishes to create a fresh take on military style, straying away from the epaulette, badges and medal embellishments seen in previous seasons. 16

MIREYES AW17/18

SANDY WARRIOR Details

Piping Decorative & Functional Zips

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SANDY WARRIOR Consumer

Natures Nurturer Aged between 26-36 and belongs to the Generation-Y demographic. He is strong, hardworking and adaptable to new conditions and he expects his clothing to be too. He is very active, always on the move and looking for his next adventure. His style is first and foremost comfortable and functional with a fashionable edge. Durability is a must. He is drawn to minimally processed textiles that are lightweight, but still protect him from natural forces and are impermeable to water and harmful gases that we canâ&#x20AC;&#x2122;t see. He enjoys travelling in the outdoors and likes to camp, hike and explore untouched natural landscapes. He is a Single Income No Kids (SINK) consumer. he is very conscious of his health and contribution to the environment, through diet and avoiding public transport when possible.

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FLIGHTresponse

MIREYES AW17/18

ASRODUSTRIAL TREND 2

ASTRODUSTRIAL Humans have always looked to the sky for answers and now with technological advances and the commercialisation of space flight, we are seeking the answers for ourselves. Curiosity is an innate insitict within every human being, from the accidental creation of Coca-Cola to using an iphones in-built gyroscope to allow a drone to levitate freely in the air. With pollution on the rise and the toxicity of the environment becoming more viscous, fear of mortality is growing and the urge to escape is increasing. Our flight response is activated as we seek to explore alternative, more appealing conditions to thrive and optomise our existance.

MIREYES AW17/18

ASRODUSTRIAL Mood Board

Keywords Fight Escapism Contrast Industrial Primal

MIREYES AW17/18

ASRODUSTRIAL Mood Board

MIREYES AW17/18

ASRODUSTRIAL Colour Breakdown

The contrast between the pearlescent hues of blue, pink and purple and the grainy greys creates an interesting for AW17/18 The futurism and fusion of luminescent colours present the idea of exploration and escapism. Looking to the stars and galaxies for inspiration and nature for protective layering. The grey and stone notes combined with the brass/gold accents represents the anticipated debris and rubble that is trying to be escaped from. Combining the two contrasting elements creates and industrial futuristic colour palette that oppose eachother in perfectly. 27

MIREYES AW17/18

ASRODUSTRIAL Key Shapes These key shapes are inspired by our innate “Flight” Response to escape from potential danger. Combining our technological advances and our primal instincts to get away from our declining planet. Our oversized fit reflects our urge to “Spread our wings” and fly away. This fit provides comfort and breathability and allows us to explore a new silhouette in preparation for our new home.

MIREYES AW17/18

ASRODUSTRIAL Materials

Key Materials

Stomatex

Cotton Neoprene Stomatex Suede Wool Polyester / Rayon Conventional neoprene can be quite uncofortable directly on the skin, whereas stomatex is able to overcome this by removing moisture. This would be more appealing to customers in future. Neoprene is currently more cost effective so i have included both options.

A selection of contrasting materials selected for this trend reflects the polarity between the colourful gentleness of the iridescense and the brash neutral tones of the grey and brass tones. Experimentation and exploration is key to this trend and a subtle blend of both elements give and edge to an otherwise unexciting aesthetic. The Rayon-Polyester blend (See Below on the far right) is a great example of an iridescent fabric that is still relatively subtle. This rayon properties of the fabric is it absorbant and resistent to abrasion. Fused with polyester reduces the need to iron and allowing the wearer to experience a new type of convenience.

MIREYES AW17/18

ASRODUSTRIAL Details

metal fastenings

Feather/Scale-like patterns

This trend takes a look at bring a new dimension to traditional iridescent stylings and pairings. Focussing on texture and material, metal fastenings and accents to represent the industrial theme of machinery. The feather detailings highlight the idea of flight with scaling detailings exploring the mythical allure of dragons. 30

MIREYES AW17/18

ASRODUSTRIAL Details

Contrast Materials

MIREYES AW17/18

ASRODUSTRIAL Consumer

Edgy Sartorialist The Edgy Sartorialist is aged between 18-25 within the Generation-Y demographic. He is a young professional within the creative industy, fashion forward and likes to explore new things and always pushes himself outside of his comfort zone. This quality puts him ahead of the curve and a leader in his field. The core of this consumers style is that he likes to experiment with material and form but has a penchant for satorialism and sophistication. He is drawn to classic style but also loves interesting materials and uncoventional silhouettes. He likes to exercise both his creative side and logical side with through exhibitions and installations as well as reading biographies of influential people. He is young, single and very social, he enjoys nightlife with a quirk atmosphere. He is very relaxed and open minded in regards to diet and lifestyle, he likes to enjoy himself as much as possible. 33

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FREEZEresponse

MIREYES AW17/18

DIVERSE UNIVERSE TREND 3

DIVERSE UNIVERSE Equality amongst humans is sought after since the beginining of time. Our inability of a freeze response like animals have means we are not able to “play dead” in threatening situations and accept our fate. Instead we reapeatedly petition be heard and accepted. This trend explores the blending and inclusion of different cultures and traditions to create a more unified population. Represented by the ‘Fibannaci Spiral’ a mathmatical ‘God’ formula that in nature that signifies a continuous growth and freedom. Flowing materials and looser fits with beautiful prints can bee seen througout this trend.

MIREYES AW17/18

DIVERSE UNIVERSE Mood Board

Keywords Blend Eternal Golden Ratio Vibrance Tradition

MIREYES AW17/18

DIVERSE UNIVERSE Mood Board

MIREYES AW17/18

DIVERSE UNIVERSE Colour Breakdown

With colour brings emotion and non-verbal cues to those that look upon it. For this AW17/18 blending vibrant colours with pastel tones to give a winter twist. Blues symbolises trust and loyalty combined with Orange representing encouragement accompanied with flecks of stability (Purple) and (Growth) create a powerful colour story for this season. Embracing colours with traditional routes and softer hues for the winter will help to brighten up the season and bring warmth to a freezing season and a sense of inner calmness and peace. 41

MIREYES AW17/18

DIVERSE UNIVERSE Key Shapes

With the humans lacking the â&#x20AC;&#x153;Freezeâ&#x20AC;? response that animals do we are forced to embrace our fears to move forward. Inspired by the equality and acceptance amongst different cultural background the shapes of the clothing have been influenced by them. Gender, Race and Sexuality is no longer a major influence and more unisex clothing is being made to represent this blending of humans and absolution of labels. However the classic regular fitting suit is a staple for men and has stayed the same.

MIREYES AW17/18

DIVERSE UNIVERSE Materials

Key Materials

Stomatex

Nylon Cotton Hemp Silk Wool Cashmere Blend Polyester / Rayon Blend With diversity within different regions is increasing on a global scale due to recent affairs, many different cultures are set to reside in the same place. This means that fabric choices and finishes are going to adapt to cater to the new, refined population.

Ethnic prints are reflective of the cultural blending and the utopian idea of one race working together. These prints can be transferred to a variety of materials. Batik, Navaho, Ikat, Kente and Asian inspired prints work well with this trend. Not only limited to clothing, upholstery, product design and interiors.

From weighty wool cashmere blend materials for those that are more sartorially inclined to beautiful soft silks blended with hemp to produce a much more durable textile. AW17/18 prints are able to be worn both subtley and loudly, this trend allows for multiple possibilities that will appeal to both traditional and non-traditional consumers alike.

MIREYES AW17/18

DIVERSE UNIVERSE Details

Frayed or Serrated edges Embroidery

This trend focusses on translating tradional prints and detailing into the luxury market. Using sophisticaed embroidery techniques and patterns as well as a subtle frayed/serrated brings a luxurious feel, along with quality dyes and deep colours. 44

MIREYES AW17/18

DIVERSE UNIVERSE Consumer

Self Employed Eclectic This male is aged 25- 35 and belongs to Generation-Y (Millenials). He is married and self employed with no children or dependentdents and is well-educated and well-travelled philanthropist. He does not buy his own home, he tends to rent, swap or borrow instead so he is able to leave at the drop of a hat. This consumers style is multi-facetedand his wadrobe consists of colourful pieces from places that he has visited and a mix of high and low end. He likes the authentic crafstmanship and story behind his clothing. He values comfort and tactile material that is vibrant and gives a life to the clothing. He is drawn to prints and patterns more than anything else. He is used to travelling and exploring small villages where he is able to experience the true culture of the countries he visits and the quite slower paced environment. He expects the same is his hometown and avoids highly populated central areas and prefer to shop at markets and boutiques such as in Portobello and buys brands such as Dries Van Noten. 47

MIREYES AW17/18

Microtrends

Micro-Trends In this section you will find a brief overview of the different elements within each trend.

MIREYES AW17/18

Microtrend 1

[1]

[2]

[3]

[6]

[4]

Natureâ&#x20AC;&#x2122;s Nurturer [5]

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PAGE 52 [1] Masters, T. (2015). Running Man. [image] Available at: https://www.pinterest.com/pin/441282463468052660/ [Accessed 8 Jan. 2016]. [2] Homo, S. (2015). The Perspective Issue. [image] Available at: http://www.coteetciel.com/en-GB/stories/read/coteetciel-editorial-in-hypebeast-magazine_id-4999 [Accessed 8 Jan. 2016]. [3] Ketler, A. (2016). Organic Food. [image] Available at: http://www.collective-evolution.com/2015/05/21/organic-based-grocery-store-announces-plans-to-launch-a-more-affordablegrocery-chain/ [Accessed 8 Jan. 2016]. [4] Arts Commented, (2015). The Salt of the Earth. [image] Available at: http://www.artscommented.com/review-the-salt-of-the-earth-2014/ [Accessed 8 Jan. 2016]. [5] WSGN, (n.d.). ALL SWATCHES sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. [6] WSGN, (n.d.). ALL CADS sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016].

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Microtrend 2

[1]

[2]

[3]

[6]

[4]

Edgy Sartorialist [5]

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PAGE 54 [1] Khajorn, K. (2015). Raf Simons. [image] Available at: https://www.pinterest.com/search/pins/?q=streetstyle%20raf%20simons%20male&rs=typed&term_meta%5B%5D=streetstyle%7Ctyped&term_meta%5B%5D=raf%7Ctyped&term_meta%5B%5D=simons%7Ctyped&term_meta%5B%5D=male%7Ctyped [Accessed 8 Jan. 2016]. [2] Pelkonen, P. (2014). Work Space. [image] Available at: http://norsewhite.blogspot.co.uk/2014/08/lovely-work-spaces.html [Accessed 8 Jan. 2016]. [3] Rabkin, E. (2013). Dover Street Market. [image] Available at: http://www.sz-mag.com/news/2013/12/dover-street-market-in-new-york/ [Accessed 8 Jan. 2016]. [4] Crow, J. (2014). Digital Revolution - Barbican. [image] Available at: http://www.independent.co.uk/life-style/gadgets-and-tech/news/digital-revolution-exhibition-shows-major-breakthroughs-in-neuroscience-including-a-game-played-only-9580116.html [Accessed 8 Jan. 2016]. [5] WSGN, (n.d.). ALL SWATCHES sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. [6] WSGN, (n.d.). ALL CADS sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016].

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Microtrend 3

[1]

[2]

[3]

[6]

[4]

Self-Employed Eclectic [5]

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PAGE 56 [1] Cubici-Jones, A. (2015). Traveller. [image] Available at: https://www.pinterest.com/pin/368591550731822518/ [Accessed 8 Jan. 2016]. [2] Cooking Classy, (2015). Pad Thai Food. [image] Available at: http://www.cookingclassy.com/2015/03/chicken-pad-thai/ [Accessed 8 Jan. 2016]. [3] Tumblr, (2012). Worn Shoes. [image] Available at: http://theculturecrate.tumblr.com/post/37432453339 [Accessed 8 Jan. 2016]. [4] Edge Reps, (2016). Johny Miller Products. [image] Available at: http://edgereps.com/johnny-miller/johnny-miller-beauty/ [Accessed 8 Jan. 2016]. [5] WSGN, (n.d.). ALL SWATCHES sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. [6] WSGN, (n.d.). ALL CADS sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016].

MIREYES AW17/18

References

MIREYES AW17/18 PAGE 1 PAGE 3 Hua, D. (2015). Flying Eagle. [image] Available at: https://1x.com/photo/1059553/all:user:519941 [Accessed 7 Jan. 2016]. Marx, J. (2015). Crouching Leopard. [image] Available at: https://1x.com/photo/1057713/latest:wildlife [Accessed 7 Jan. 2016]. Naked Eye Graphic Design, (2014). Eye. [image] Available at: http://nakedeyegraphicdesign.com/project/faith-presbyterian-church-event-photography/ [Accessed 7 Jan. 2016]. Ruoppolo, L. (2016). The Guardian of the Moorland. [image] Available at: https://1x.com/photo/1034978/latest:wildlife [Accessed 7 Jan. 2016]. PAGE 8 Marx, J. (2015). Crouching Leopard. [image] Available at: https://1x.com/photo/1057713/latest:wildlife [Accessed 7 Jan. 2016]. PAGE 10 Anninvitation, (2015). EL Tatio in South America. [image] Available at: http://www.anninvitation.com/tag/el-tatio-in-south-america [Accessed 7 Jan. 2016]. Castell, R. (2016). BO Christian Larsson Chair. [image] Available at: https://www.pinterest.com/pin/426645764676672547/ [Accessed 7 Jan. 2016]. Hypebeast, (2016). Boris Bidjan Saberi SS14. [image] Available at: http://hypebeast.com/2013/6/boris-bidjan-saberi-2014-spring-collection [Accessed 7 Jan. 2016]. Journey Latin America, (2016). https://www.journeylatinamerica.co.uk/destinations/venezuela/places-to-visit/angel-falls-and-gran-sabana. [image] Available at: http://Angel Falls and the Gran Sabana [Accessed 7 Jan. 2016]. Pinterest, (2014). Leather. [image] Available at: https://www.pinterest.com/pin/296322850455074404/ [Accessed 7 Jan. 2016].

PAGE 11 References Carzz.co, (n.d.). Trucks and Jeeps. [image] Available at: http://carzz.co/designbook/4324/rat-rod/ [Accessed 7 Jan. 2016]. Hammer, V. (2008). Engellman Spruce (Picea engelmannii) wood grain. [image] Available at: https://www.flickr.com/photos/vhhammer/3202606652 [Accessed 7 Jan. 2016]. Jovana, T., Fosket, D. and Michelle, J. (2016). Pictorial Culture. [image] Available at: http://katalepsja.tumblr.com/post/30575096768/model-dylan-fosket-photography-tatiana-jovana [Accessed 7 Jan. 2016]. The Aesthete and the Dilenttante, (2012). Leather Quilted. [image] Available at: http://theaestheteandthedilettante.com/category/interiors/ [Accessed 7 Jan. 2016]. The National, (1981). An Afghan refugee in Baluchistan. [image] Available at: http://www.thenational.ae/blogs/national-view/steve-mccurrys-afghanistan#10 [Accessed 7 Jan. 2016]. Womans Need, (2015). Kolmanskop, Namibia. [image] Available at: http://womansneed.com/12-dark-creepy-mysterious-places-earth/ [Accessed 7 Jan. 2016].

MIREYES AW17/18 PAGE 12 Alamy, (2016). Cabinet War Rooms. [image] Available at: http://www.alamy.com/stock-photo-cabinet-war-rooms-32332006.html [Accessed 7 Jan. 2016]. PAGE 13 WSGN, (n.d.). ALL SWATCHES sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. PAGE 14 WSGN, (n.d.). ALL CADS sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. PAGE 15 Archive Creative Studio, (n.d.). Print and Pattern. [image] Available at: http://www.archivecreativestudio.com/print-pattern/ [Accessed 7 Jan. 2016]. Bastrikova, L. (2015). Percival Clothing. [image] Available at: https://www.pinterest.com/pin/559290847450044398/ [Accessed 8 Jan. 2016]. Canadian Engravers, (n.d.). Cork Topographic. [image] Available at: http://www.canadianengravers.com/LaserEngravers/?Category=7&Series=27&Section=10&PageTitle=ArchitecturalModels [Accessed 8 Jan. 2016]. Design Confidential, (2012). Cut Fold Pleat. [image] Available at: http://www.design-confidential.com/cut-fold-pleat/ [Accessed 8 Jan. 2016]. Tumblr, (2015). Textile Design Studio. [image] Available at: http://laboxamotifs.tumblr.com/post/121215614336 [Accessed 8 Jan. 2016]. Wordpress, (2014). Cold Weather Comforts. [image] Available at: https://adithyaentertainment.wordpress.com/ [Accessed 8 Jan. 2016]. PAGE 16 Dazed Digital, (2012). “A Brave New World” photographed by Ismael Moumin. [image] Available at: http://www.dazeddigital.com/fashion/article/13880/1/exclusive-komakino-menswear-s-s13 [Accessed 8 Jan. 2016]. Fashionising, (2013). Mugler Mens AW13. [image] Available at: http://www.fashionising.com/runway/b--mugler-mens-aw-13-mens-40768.html [Accessed 8 Jan. 2016]. Lloyd-Platt, A. (2015). Editorial Ph. Agnes Lloyd-Platt. [image] Available at: https://uk.pinterest.com/pin/303430093619754135/ [Accessed 8 Jan. 2016]. Vogue, (2010). Raf Simon AW10. [image] Available at: http://www.vogue.co.uk/fashion/autumn-winter-2010/mens/raf-simons [Accessed 8 Jan. 2016]. Vogue, (2015). Philip Lim 3.1 AW15. [image] Available at: http://www.vogue.co.uk/fashion/autumn-winter-2015/mens/3-1-phillip-lim/full-length-photos/gallery/1316881 [Accessed 8 Jan. 2016].

MIREYES AW17/18 PAGE 17 B, A. (2015). Nasir Mazhar AW15. [image] Available at: http://fuckingyoung.es/nasir-mazhar-fallwinter-2015/ [Accessed 8 Jan. 2016]. B, A. (2016). Balenciaga SS16. [image] Available at: http://fuckingyoung.es/balenciaga-springsummer-2016/ [Accessed 8 Jan. 2016]. LINGERISSIMI, (2015). Zip embellisment. [image] Available at: http://lingerissimi.com/page/17 [Accessed 8 Jan. 2016]. LWC Interiors, (n.d.). Piping on furniture. [image] Available at: http://www.lwcinteriors.com/projecttwo/ [Accessed 8 Jan. 2016]. vogue, (2010). Raf Simons SS11. [image] Available at: http://www.vogue.co.uk/fashion/spring-summer-2011/mens/raf-simons [Accessed 8 Jan. 2016].

PAGE 20 & PAGE 21 Arts Commented, (2015). The Salt of the Earth. [image] Available at: http://www.artscommented.com/review-the-salt-of-the-earth-2014/ [Accessed 8 Jan. 2016]. Ford, J. (2015). Date. [image] Available at: http://s2smagazine.com/2015/05/01/love-is-in-the-air-10-unique-date-night-ideas/ [Accessed 8 Jan. 2016]. Homo, S. (2015). The Perspective Issue. [image] Available at: http://www.coteetciel.com/en-GB/stories/read/coteetciel-editorial-in-hypebeast-magazine_id-4999 [Accessed 8 Jan. 2016]. Ketler, A. (2016). Organic Food. [image] Available at: http://www.collective-evolution.com/2015/05/21/organic-based-grocery-store-announces-plans-to-launch-a-more-affordable-grocery-chain/ [Accessed 8 Jan. 2016]. Knight, B. (2009). Backyard Burn, Wakefield. [image] Available at: http://www.swimbikerunphoto.com/2009/11/03/2009-backyard-burn-wakefield/ [Accessed 8 Jan. 2016]. Lund, K. (2015). Scotts Bluff National Monument, Near Scottsbluff. [image] Available at: http://www.onlyinyourstate.com/nebraska/photography-ne-2/ [Accessed 8 Jan. 2016]. Mcwilliams, M. (2011). Recycling bins. [image] Available at: http://www.avocadosweet.com/triplebinstore-3/ [Accessed 8 Jan. 2016]. Smith, C. (2014). FT. [image] Available at: http://digiday.com/uncategorized/ft-ups-investment-email-newsletters-aggregation/ [Accessed 8 Jan. 2016]. The Drum, (2011). Magazine. [image] Available at: http://www.thedrum.com/news/2011/09/12/wiseman-promoted-editor-mens-health-magazine [Accessed 8 Jan. 2016].

PAGE 22 Hua, D. (2015). Flying Eagle. [image] Available at: https://1x.com/photo/1059553/all:user:519941 [Accessed 7 Jan. 2016]. PAGE 24 Chasseur Magazine, (2013). Chin-Suru collection by Michal Mryzglod. [image] Available at: http://chasseurmagazine.com/2013/07/26/michal-mrzyglod-2013-chin-suru-collection/# [Accessed 8 Jan. 2016]. Dezeen, (2014). Brass and Mining. [image] Available at: http://www.dezeen.com/2014/01/14/disquiet-luxurians-brass-tools-and-slik-apparel-for-mining-the-worlds-most-abundant-mineralby-emilie-f-grenier/ [Accessed 8 Jan. 2016].

MIREYES AW17/18 Mellon, C. (2012). Architecture. [image] Available at: http://www.archdaily.com/229275/visible-music-college-archimania [Accessed 8 Jan. 2016]. Spataro, M. (n.d.). Snake Iridescence. [image] Available at: http://animalworld.tumblr.com/post/1570471643/iridscence-in-nature-marc-a-spataro [Accessed 8 Jan. 2016]. Valois, N. (2011). Plastic Multicolour shot by Nicola. [image] Available at: http://theblack-nouveau.com/tag/mens-editorials/ [Accessed 8 Jan. 2016]. PAGE 25 Hughes, D. (2012). Poetic Cosmos of the Breath by Tomas Saraceno. [image] Available at: http://www.yellowtrace.com.au/poetic-cosmos-of-the-breath-by-tomas-saraceno/ [Accessed 8 Jan. 2016]. O2 Creative, (n.d.). iridescent feathers. [image] Available at: http://o2creative.ca/ [Accessed 8 Jan. 2016]. Oppenheim, M. (2015). The Unseen. [image] Available at: http://www.maxoppenheim.com/ [Accessed 8 Jan. 2016]. Wordpress, (2014). Translucent Fashion. [image] Available at: https://lisscooketextiledesign.wordpress.com/2014/12/09/december-inspiration-a-brand-new-brief/ [Accessed 8 Jan. 2016]. Zacher, A. and Booth, M. (n.d.). Light fixture. [image] Available at: http://oddmatterstudio.com/overnight/ [Accessed 8 Jan. 2016]. Zanzani, L. (2014). Studio Formafantasma. [image] Available at: https://www.yatzer.com/de-natura-fossilium-formafantasma [Accessed 8 Jan. 2016] PAGE 26 Six n Five, (2015). Soma for Catalogue. [image] Available at: http://www.baronesso.com/ [Accessed 8 Jan. 2016]. Page 27 WSGN, (n.d.). ALL SWATCHES sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. PAGE 28 WSGN, (n.d.). ALL CADS sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. PAGE 29 Amazon, (n.d.). Cotton. [image] Available at: http://www.amazon.co.uk/Plain-Natural-Cream-Cotton-Fabric/dp/B00CFICVMA [Accessed 8 Jan. 2016]. Amazon, (n.d.). Neoprene. [image] Available at: http://www.amazon.com/Royal-Nylon-Double-Lined-Neoprene/dp/B00I80RDGI [Accessed 8 Jan. 2016]. Conscious Elegance, (2014). Hemp Silk. [image] Available at: http://consciouselegance.com/fabric-swatches/ [Accessed 8 Jan. 2016]. Dreams Time, (n.d.). Wool. [image] Available at: http://www.dreamstime.com/stock-photography-grey-wool-material-sewing-image23955932 [Accessed 8 Jan. 2016]. Global Sources, (n.d.). Polyester. [image] Available at: http://www.globalsources.com/si/AS/Suzhou-Haode/6008844178189/pdtl/Polyester-dobby-georgette-fabric/1063715256.htm [Accessed 8 Jan. 2016]. Pixgood, (n.d.). Holographic. [image] Available at: http://pixgood.com/holographic-tumblr-theme.html [Accessed 8 Jan. 2016]. Urbanara, (n.d.). Suede. [image] Available at: http://www.urbanara.co.uk/journal/buying-guide/suede/ [Accessed 8 Jan. 2016].

MIREYES AW17/18 PAGE 30 Bonney, G. (2014). Industrial Kitchen. [image] Available at: http://www.designsponge.com/2014/03/designsponge-black-book-shelf-brackets.html [Accessed 8 Jan. 2016]. Empress of Style, (2015). Burberry Coat. [image] Available at: http://empressofstyle.com/mens-outerwear/ [Accessed 8 Jan. 2016]. Ferrari, F. (2015). Balmain. [image] Available at: http://francescaferraristyle.com/tag/balmain/ [Accessed 8 Jan. 2016]. Indulgy, (2015). Stainless Steel Backdrop. [image] Available at: http://indulgy.com/post/OsAVI4Oic2/stainless-steel-backsplash-kitchen-sample-moder [Accessed 8 Jan. 2016]. Indulgy, (2015). Stainless steel backsplash. [image] Available at: http://indulgy.com/post/OsAVI4Oic2/stainless-steel-backsplash-kitchen-sample-moder [Accessed 8 Jan. 2016]. Owen, T. (2015). Iridescence Campaign. [image] Available at: http://lukhanyomdingi.co.za/iridescence#gallery-holder [Accessed 8 Jan. 2016]. Tumblr, (2013). Danish aroma AW12 Head dress. [image] Available at: http://beatpie.tumblr.com/post/40331671909/manish-arora-fallwinter-2012 [Accessed 8 Jan. 2016]. PAGE 31 Dezeen, (2013). Dragon-like scales. [image] Available at: http://www.dezeen.com/2013/12/10/tertiary-campus-inout-in-boulogne-billancourt-by-jouin-manku/ [Accessed 8 Jan. 2016]. Jerome, M. (2013). Issey Miyake aw13. [image] Available at: http://www.monsieurjerome.com/now-fw13-trends-athletic/ [Accessed 8 Jan. 2016]. Made in Design, (n.d.). Lex Pott Vase. [image] Available at: http://www.madeindesign.co.uk/prod-true-colour-lp3-vase-copper-o-8-x-h-20-cm-by-and-tradition-ref21101149.html [Accessed 8 Jan. 2016]. Page 33 and 34 Amazon, (n.d.). Mars Book cover. [image] Available at: http://www.amazon.com/My-Father-Bleeds-History-Maus/dp/0394747232 [Accessed 8 Jan. 2016]. Blogspot, (2012). Inception dvd cover. [image] Available at: http://oursaturdaysaregone.blogspot.co.uk/ [Accessed 8 Jan. 2016]. Crow, J. (2014). Digital Revolution - Barbican. [image] Available at: http://www.independent.co.uk/life-style/gadgets-and-tech/news/digital-revolution-exhibition-shows-major-breakthroughs-in-neuroscience-including-a-game-played-only-9580116.html [Accessed 8 Jan. 2016]. Kanda, J. (2014). FKA Twigs album Cover. [image] Available at: http://www.dummymag.com/news/fka-twigs-announces-debut-album-lp1-for-young-turks [Accessed 8 Jan. 2016]. Oâ&#x20AC;&#x2122;Ceallaigh, J. (2012). Sketch Restaurant. [image] Available at: http://www.telegraph.co.uk/luxury/drinking_and_dining/656/sketch-gallery-restaurant-london-review.html [Accessed 8 Jan. 2016]. Pelkonen, P. (2014). Work Space. [image] Available at: http://norsewhite.blogspot.co.uk/2014/08/lovely-work-spaces.html [Accessed 8 Jan. 2016]. Rabkin, E. (2013). Dover Street Market. [image] Available at: http://www.sz-mag.com/news/2013/12/dover-street-market-in-new-york/ [Accessed 8 Jan. 2016]. Style Forum, (2011). Raf Simons Jacket. [image] Available at: http://www.styleforum.net/t/280670/the-jil-sander-raf-simons-shopper-thread/30 [Accessed 8 Jan. 2016]. Vivanco, M. (2008). Dazed Cover. [image] Available at: http://www.marianovivanco.com/projects/world/ [Accessed 8 Jan. 2016].

MIREYES AW17/18 PAGE 36 Ruoppolo, L. (2016). The Guardian of the Moorland. [image] Available at: https://1x.com/photo/1034978/latest:wildlife [Accessed 7 Jan. 2016].

PAGE 38 and 39 Euclid Library, (n.d.). Chameleon. [image] Available at: http://www.euclidlibrary.org/kids/tickle-your-brain/colorful-chameleons [Accessed 8 Jan. 2016]. Fern Life Center, (n.d.). Fern Curl. [image] Available at: http://www.fernlifecenter.com/about-fern-life/why-the-fern/ [Accessed 8 Jan. 2016]. Fresh Adda, (2013). Cobra Tower - Kuwait. [image] Available at: http://freshadda.com/images_adda/Cobra-Tower-Kuwait/ [Accessed 8 Jan. 2016]. Johannesburg. (2013). [image] Available at: http://bbqboy.net/highlights-around-johannesburg-pretoria-south-africa/ [Accessed 8 Jan. 2016]. Krupsaw, W. (2011). Beautiful Shell. [image] Available at: http://www.thephotoargus.com/shells-are-swell-beautiful-examples-of-seashell-photography/ [Accessed 8 Jan. 2016]. Latosch Consulting, (n.d.). Blended Hands. [image] Available at: http://latoschconsulting.com [Accessed 8 Jan. 2016]. Nelson, J. (2014). Before They Pass Away Project shot by Jimmy Nelson. [image] Available at: http://rebrn.com/re/maori-girl-in-feathers-595203/ [Accessed 8 Jan. 2016]. Snail Farm, (n.d.). Snail Shell. [image] Available at: http://snailfarm.me/about/ [Accessed 8 Jan. 2016]. Tattoo Artist London, (2015). Fibonnaci Spiral Tattoos. [image] Available at: http://mytattoos.org/2015/08/22/15-hypnotizing-fibonacci-spiral-tattoos/ [Accessed 8 Jan. 2016]. Tea House, Isphan. (2015). [image] Available at: http://www.lespersiennes.com/en/is-persian-tea-the-detox-recipe-after-christmas-holidays/ [Accessed 8 Jan. 2016]. WGBH/NOVA, (2004). DNA Structure. [image] Available at: http://www.pbs.org/wgbh/nova/evolution/how-did-life-begin.html [Accessed 8 Jan. 2016]. PAGE 40 Kenny, J. (2013). African Beauty by John Kenny. [image] Available at: http://www.cntraveller.com/photos/photo-galleries/john-kenny-african-beauty [Accessed 8 Jan. 2016]. PAGE 41 WSGN, (n.d.). ALL SWATCHES sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. PAGE 42 WSGN, (n.d.). ALL CADS sourced in WGSN Design Library. [image] Available at: http://www.WGSN.com [Accessed 7 Jan. 2016]. PAGE 43 Alibaba, (n.d.). Wool Polyester Blend. [image] Available at: http://zjyizhong.en.alibaba.com/product/60256119694-200456416/italian_wool_suit_fabric_textile_latest_design_coat_pant_ men_suit_designer_fabric.html [Accessed 8 Jan. 2016].

MIREYES AW17/18 Archive Creative Studio, (n.d.). Print and Pattern. [image] Available at: http://www.archivecreativestudio.com/print-pattern/ [Accessed 7 Jan. 2016]. Huddersfield Cloth, (n.d.). Wool Cashmere. [image] Available at: http://www.huddersfieldcloth.com/Product/275 [Accessed 8 Jan. 2016]. India Mart, (n.d.). African Print Fabric. [image] Available at: http://dir.indiamart.com/impcat/african-print-fabric.html [Accessed 8 Jan. 2016]. Zingerbug, (n.d.). Nylon. [image] Available at: http://www.zingerbug.com/Backgrounds/index_pages/woven_page7.htm [Accessed 8 Jan. 2016]. PAGE 44 Camacho, M. (2013). Hermes SS14. [image] Available at: https://www.pinterest.com/pin/443675000767306134/ [Accessed 8 Jan. 2016]. Luganski, D. (2012). Frayed Shirt Details. [image] Available at: http://www.wonderzine.com/wonderzine/style/garderob_moda/184332-anna-pesonen-mladshiy-redaktor-mody-finskogo-zhurnala-ssaw [Accessed 8 Jan. 2016]. Mechant Design, (2012). Frayed interior. [image] Available at: http://mechantdesign.blogspot.co.uk/2012/05/recycled-fabric.html [Accessed 8 Jan. 2016]. Shopstyle, (n.d.). Anthropologie Cushion. [image] Available at: http://www.shopstyle.ca/browse/pillows/anthropologie [Accessed 8 Jan. 2016]. Style Forum, (2014). Dries Van Noten. [image] Available at: http://www.styleforum.net/t/402331/dries-van-noten-ss2015 [Accessed 8 Jan. 2016]. Versheid, (2012). WeSC x FreshCotton. [image] Available at: http://www.versheid.com/2012/01/wesc-x-freshcotton-10-years-missoni-kelvin-raw-denim/ [Accessed 8 Jan. 2016]. PAGE 45 Omit Limitation, (2016). Dent de Man SS14. [image] Available at: http://omitlimitation.com/2014/01/25/dent-de-man-ss14-underground/ [Accessed 8 Jan. 2016]. PAGE 48 and 49 Cooking Classy, (2015). Pad Thai Food. [image] Available at: http://www.cookingclassy.com/2015/03/chicken-pad-thai/ [Accessed 8 Jan. 2016]. Coulomb, N. (2014). Dries Van Noten SS14 Feature. [image] Available at: http://www.thefashionisto.com/dries-van-noten-spring-2014-feature-fernando-cabral-novembre/2/ [Accessed 8 Jan. 2016]. Dryhurst, N. (n.d.). Portobello Market. [image] Available at: http://www.picturescolourlibrary.co.uk/hybrid/data.svt?viewpage=picture_details_np.jsp&pclref=1957893 [Accessed 8 Jan. 2016]. Edge Reps, (2016). Johny Miller Products. [image] Available at: http://edgereps.com/johnny-miller/johnny-miller-beauty/ [Accessed 8 Jan. 2016]. Free 4D, (2015). Amazing Landing Pages. [image] Available at: http://free4d.com/udemy-how-to-build-amazing-landing-pages-no-coding-required/ [Accessed 8 Jan. 2016]. SQ News, (n.d.). Work Desk. [image] Available at: http://www.sqnews.org/jiaoyu/yuedu/2015/0125/290264.html [Accessed 8 Jan. 2016]. Tumblr, (2012). Worn Shoes. [image] Available at: http://theculturecrate.tumblr.com/post/37432453339 [Accessed 8 Jan. 2016]. Waggot, A. (2015). In the Grove. [image] Available at: http://nottinghillpost.com/author/amanda/ [Accessed 8 Jan. 2016]. When Savannah met Alida in a Vanuatu Village. (2012). [image] Available at: http://www.ytravelblog.com/vanuatu-village-savannah-alida/ [Accessed 8 Jan. 2016].

MIREYES AW17/18