Samata Mag

a w om e n’s p a d d l e b oa rd m a ga z i ne

for th e body + m i n d + s ou l A Women’s Paddleboard Magazine For the Body + Mind + Soul

WILMINGTON Kimberly James

WEEKI WACHEE Amanda Mims

WINTER

Evelyn O’Doherty

The Essence of FLOW • V2N3 A REID INOUYE PUBLICATION

VOL2N3 USA $6.95

THE ESSENCE OF FLOW Three Island Women Connected by the Sea

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Photo: Mike Muir

Shae Foudy surfing her RP-12’6” Raceboard using the 7.5” BUMP Paddle. San Clemente, CA.

Riviera BUMP - PERFORMANCE SUP Paddle he MP e e ture r i e te ture ee or i re e ri o e t r ith our hokeho troke he MP eh et i e it te th ook i ei

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PUA’ENA POINT BEACH PARK, HALEIWA OAHU, HAWAII Within walking distance of Oahu’s Haleiwa town, Pua’ena Point is a hidden North Shore gem that is quite popular among surfers. The location is nice and shallow, making it ideal for beginners learning how to paddleboard or surf when the waves aren’t too high, but when the surf is up, it’s for experts only. This is Ehiku Rademacher’s backyard, a place where she experiences the essence of flow.

PHOTO BY ERIC HAKA

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Cover it across the board with online access all three stand-up paddle magazines you love. Three publications, 12 magazines a year, one price: $9.95.

Samata Magazine - Discover and share the SUP lifestyle and the balance it provides with women on the water. Quarterly publication.

Art Director ANNA MANUEL

Copy Editor KERSTEN DECK

PR O FILE:: TOM JONES - NO LOOKING BACK

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M A G A Z I N E ’ S

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Health & Fitness Advisors SCOTT ESTRADA CASI RYNKOWSKI JULIE ROACH AMBER SHADWICK Photographers PAUL ENSYDE ERIC HAKA Contributing Photographers FRANCK BERTHUOT INGO RADEMACHER AMANDA AND KEVIN MIMS JAMES KATSPIS

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P A D D L E

Contributing Writers AMELIA TRAVIS AMANDA MIMS EVELYN O’DOHERTY

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A Women’s Paddleboard Magazine For the Body + Mind + Soul

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ATERS E W OF TH

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BO A R D B U I L D E R : : COREY COOPER, STANDING APART - BOTE BOARDS

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for the body + m in d + sou l

Standup Paddle Magazine - Each issue is packed with SUP adventures, tips and destinations. Six issues published annually.

Race&Gear Guide - Addressing the stand-up paddle race scene and keeping you informed about all the best gear, from boards and paddles to accessories and apparel. Biannual publication.

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a wo m e n ’s pa ddl e bo a rd m ag azi n e

samatamag.com DIGITAL SUBSCRIPTIONS THREE PUBLICATIONS

PRINT CORRECTION TO V1N4: JOHANN MEYA • 808PHOTO.ME

Printed in South Korea ISSN 2372-2282 Samata Mag A REID INOUYE PUBLICATION PO BOX 625 CARDIFF, CA 92007 © 2015

facebook.com/SamataSUPMag

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instagram.com/samatamag pinterest.com/samatamag/ @Samata_Magazine

FIT FOR YOU © 2015 Aztek™ Paddles a BST Nano Carbon company. All rights reserved.

FROM THE EDITOR

essence noun | essence 1. the very essence of economics: quintessence, soul, spirit, nature; core, heart, crux, nucleus, substance; principle, fundamental quality, sum and substance, warp and woof, reality, actuality; informal nitty-gritty.

We have all experienced it. A source of frustration in our job, in our relationships, in ourselves or in life in general. For true stability and balance of the mind, essence needs to emerge. It must be a seamless, unimpeded flow of energy and spirit. True essence is beyond ego. Life is a series of natural and spontaneous changes that can’t be resisted but must be embraced. You need to find that sacred ground where body, mind and soul connect. Being on the water can bring you there, take you there and change your perspective. Being on the water is beautiful; it’s a thing of grace and strength. It can be healing and restorative too. It defines a lifestyle.

This is the essence of flow. In this issue you will see women who are defining the essence of flow.

They are women of beauty, grace and strength. Grab your board and paddle, and leave the headphones and music behind. Listen and feel what surrounds you on the water and discover what is already within you, waiting to be defined.

LUCY LUCILLE

“Being on the water is a thing of grace and strength.”

PHOTO BY FRANCK BERTHOUT

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CONTENTS

SUBSCRIBE: Print or Digital Subscriptions samatamag.com 40

THE ESSENCE OF FLOW Three Island Women Connected by the Sea

PHOTO BY FRANCK BERTHOUT

28 Natural Fighters Boosting Your Defenses Scott Estrada

56

WILMINGTON’S KIMBERLY JAMES From Painting to Paddling

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30 Battle Rope Casi Rynkowski

32 Side Plank Vasisthasana Julie Roach

ABOUT 66

THE WEEKI WACHEE RIVER Of Mermaids and Manatees Amanda Mims

In ancient Sanskrit, Samata means harmony and balance. As stand-up paddlers, it is a concept that easily extends to the notion of oneness on the water, of steadiness not just on the outside, but on the inside as well.

36 DIY Tinted Lipbalm Amelia Travis

FOLLOW facebook.com/SamataSUPMag instagram.com/samatamag pinterest.com/samatamag/ @Samata_Magazine

34 New to SUP Yoga Considerations for Practice Amber Shadwick

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THE JOY OF WINTER SUP Living a Life of Grit Evelyn O’Doherty

70 Business Profile Nuu-Muu Apparel Run by Women, For Women

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TIPS SCOTT ESTRADA

NATURAL FIGHTERS

BOOSTING YOUR DEFENSES In an effort to keep healthy people healthy and the not-so-healthy climbing the ladder out of symptom-ville, we must be proactive in regards to our immunity and not wait for things to sideline us from living an active, fun life.

Long before the use of antibiotics reached an all-time high, people used food as medicine and a trusted way to prevent infections and build strong immunity. Now is the time to be more mindful of using as many foods and herbs as we can to strengthen our body’s ecology and become a “no-host environment” for harmful bacteria and microbes that set up shop inside us and wreak havoc.

This list highlights some bright stars within reach that contribute to a stronger defense, keeping us in the game of life at a high level and pursuing our passions.

RAW APPLE CIDER VINEGAR This enzyme-rich tonic contains properties that are both antibiotic and antiseptic. Apple cider vinegar supports an alkaline pH level and aids in digestion. Use it on veggies or salad, or drink daily with lemon water in a shot o’ health!

OREGANO OIL This powerful compound works against infectioncausing bacteria. Carvacrol, the oil in oregano, has been widely used to prevent digestive infections and keep bad microbe levels in check. Look for the oil in small vials. Add a few drops under your tongue, or add to soups or broths for more immunity-building power.

RAW HONEY A natural antimicrobial, raw honey is enzyme-rich and a wonderful way to boost immunity by taking small amounts weekly. Hydrogen peroxide is released from an enzyme in honey that helps to fight infection. Source raw, local brands to ensure high quality.

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TURMERIC This deep-hued root of oranges, golds and yellows contain some of the most potent immune-boosting compounds around. Curcumin, the active component of the root, is praised for its antimicrobial, anti-inflammatory powers, something the people of India have known for centuries. Use in soups, curry dishes, smoothies and tonic juice blends. TIP: Add a small amount of black pepper for optimal absorption.

GARLIC Garlic contains allicin, a germ-fighting compound to help against colds, infections, parasites and yeast infections. Use both raw and cooked garlic in many recipes to boost immunity, circulation and heart health.

GRAPEFRUIT SEED EXTRACT GSE has been found to be an effective fighter against many forms of bacteria, viruses, parasites and fungi.

High in antioxidants, alkalizing compounds and digestive aids, this easy-to-find extract packs a punch and boosts immunity. It’s a great travel companion when on the road. Add to your water intake or directly under the tongue.

COCONUT OIL Antibacterial, antimicrobial and antiviral by nature, coconut oil has finally entered the mainstream, with people using it for everything from cooking to smoothies to topical treatments. It’s truly a gift from nature as a versatile, healthy fat source that supports thyroid function, proper blood sugar and blood-lipid levels, brain-nerve function and immunity!

FERMENTED FOODS From artisan sauerkrauts and kvass (fermented veggie juice) to kefirs and beyond, these probiotic-rich items have made a comeback and the timing couldn’t be better! These wonderfully tangy foods feed our gut with much-needed good bacteria that keep levels in check, help digestion, and boost circulation and B vitamins for energy!

One of my favorite products for overall immunityboosting power and full system defense against bad microbes that want to attack is Kung Fu Tonic, a little gem in a dark amber bottle (kungfutonic.com).

The creators are SoCal surfers, yogis and all-around grounded people that use only the best-sourced organic ingredients. Their intent is to deeply nourish your immune system, delivering sound protection and keeping you in the game while you’re globe-trotting to your next adventure!

INGREDIENTS: ORGANIC APPLE CIDER VINEGAR (CA) HEIRLOOM GARLIC (CA) ORGANIC ONION (CA) ORGANIC GINGER (HI) ORGANIC HORSERADISH (CA) ORGANIC CAYENNE PEPPER (CA) SEA SALT (UT) OREGANO OIL (NM) Don’t wait to begin boosting your defenses.

Share these tools with your family to stay on the prevention side of the fence! Enjoy the ride, everyone!

For info on this and other health-promoting protocols, contact Scott Estrada directly at scott@risesup.com.

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TIPS CASI RYNKOWSKI

BATTLE ROPES There is something gratifying about smacking a heavy length of rope on the ground during a workout session. This is called Battle Ropes and it’s a unique way to train for power and endurance while instilling mental toughness. If you are not familiar with this primitive exercise tool, it’s simply a PHOTOS BY RACHEL MCCARTY long, thick piece of rope, measuring anywhere from 20-50 feet in length and 1-2 inches in diameter, affixed to an anchor. The goal is to send a wave through the rope using explosive, full-body movements. It’s a huge metabolic demand and calorie incinerator.

Battle Ropes training provides a host of benefits for the SUP paddler. It builds strength, core stability, explosive power and endurance, all of which are required in SUP racing, distance paddling and SUP surfing. Battle Ropes also trains the neuromuscular system by applying force that begins at the core and extends through your body. This type of training is important for anyone who wishes to improve their athletic performance.

Single Wave 1. Wrap your rope around a strong anchor point so that the two ends are even.

2. Grasp the two ends of the rope, one in each hand. Stand with your feet hip-width apart and hinge forward slightly at your hips.

3. Begin moving your arms up and down, forcing a wave through the length of the rope. Repeat for a timed period or repetitions to failure.

Double-Rope Smack 1. Wrap your rope around a strong anchor point so that the two ends are even.

2. Grasp the two ends of the rope, one in each hand. Stand with your feet hip-width apart and hinge forward slightly at your hips.

3. Move your arms above your head, then bring them down in front of you, smacking the rope on the ground. This should force a double wave to move through the rope. Repeat for a timed period or reps until failure.

Casi Rynkowski is an AFAA-certified personal trainer, ACA level 2 SUP instructor and SUP fit instructor for Eastern Mountain Sports School. She’s also a Werner Team Paddler, BIC Ambassador and Virus International Ambassador.

When she’s not working, you’ll find her surfing, paddling downwinders or gearing up for a long-distance paddle trip.

Connect with Casi at crynkowski@gmail.com and on Facebook and Instagram.

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Get your super on with Skoop’s superfood blends and plant-based protein.

Check out Brittany’s new film, ‘Can I Surf That’ – a film about female river surfers traveling the country in search of the perfect wave.

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Photo by Heather Jackson

Brittany Parker Skoop-fueled river surfer

TIPS JULIE ROACH

SIDE PLANK

VASISTHASANA One of the five key components of an H2YO SUP Yoga class is called “yogi’s choice.” This is time to get creative and playful on the board. Students are encouraged to experiment with poses they may be curious about and would like to try on the water. Side plank, or Vasisthasana, is a pose that transitions safely from the studio to the water.

Try these different variations and go as far as you want to get wet!

1. Start in tabletop or on all fours. Slide the right leg back and roll onto the outside edge of your right foot so that your toes are pointed toward the left side of the board.

1

2. First modification: Raise your left arm and bring your gaze to your hand or to the horizon.

3. Second modification: Extend your top leg toward the end of your board with ankles stacked one on top of the other. You can use the top foot to help stabilize you by pressing your toes down onto the board.

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4. Third modification: Slowly lift your top leg and bend at the knee, placing your top foot on your bottom calf or thigh. Try and hold your gaze or your drishti (focus point) on the horizon or something that is not moving.

Vasisthasana challenges your core and increases shoulder strength.

It also improves your balance. You can add more modifications to this pose. Try floating the top leg up to meet your hand (Padagustastana) or step back into Wild Thing. Have fun with your own variation!

Florida native Julie Roach is a H2YO Yoga & Fitness Trainer and BIC SUP Ambassador. She has more than 800 hours of yoga training, is a certified Level 2 SUP Instructor and Instructor Trainer through the ACA (American Canoe Association), and is lifeguard-certified through the American Red Cross in first aid and CPR. To contact Julie, check out her website: H2y0julieroach.com.

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PHOTOS BY TARA SPROK

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for people who hate to wear life jackets.

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TIPS AMBER SHADWICK

NEW TO SUP YOGA:

CONSIDERATIONS FOR PRACTICE New SUP yoga students should always consider the instructor’s training, expertise and teaching methods. More importantly, new practicers should always be encouraged to honor their own physical limitations. Be mindful that any type of physical activity that challenges the body should be practiced with SUP-erior attention and individual self-care.

Body awareness and respect for physical boundaries are essential elements for any SUP yoga practice. If you lack understanding of personal limitations, your SUP practice may become unsafe. Therefore, in light of inspiration to help develop a safer SUP yoga experience, honor these suggestions.

1. Adopt a beginner’s mind. You would not attend an advanced martial arts class without having prior knowledge and/or experience. Yoga on the board may look relatively simple, but it’s not. Be sure to start with a series of land-based yoga classes. Beginner classes will help to introduce you to yoga basics. Intermediate and advanced classes will inspire a fuller challenge. Remember to build a solid foundation of yoga knowledge, alignment, body awareness and comfort before you leap onto the board and attempt a more advanced asana.

2. Listen to your body. Just as in any yoga class, your body, not the teacher, is the true guru for what is best PHOTO BY DENMAN BENNETT OR DENMANBENNETT.COM

for you. Listening to your body and honoring its voice is key to a safe SUP practice. If something doesn’t feel appropriate for you, ease out of the posture. If something feels unmanageable, you’re pushing too hard. If your body feels like it needs a break, listen to it. Remember, yoga is all about self-care. If you need to rest, take a breather or embrace being on the water by dipping in and cooling off!

3. Do your own pose, not your neighbor’s. Yoga is not a competition. For most of us, the mind is quick to overrule the body. So if the person next to you strikes a pose with her feet behind her head or is in some outrageous balance variation on her board, you may want to try to do the same thing. Recall that yoga at its essence is about listening to and honoring the body. The right way to practice a pose is to practice in a way that is true to you. Honor where your body is in that particular posture and moment. Tune in, stay present and achieve your own SUPer pose!

4. Acknowledge gratitude. Seek gratitude in every posture. Accept the balance between finding comfort in discomfort. Remember that the grateful place is often found within the posture where you are feeling a stretch but your muscles are actively engaged and working hard.

5. Pick the right instructor and approach for you. When it comes to practicing and teaching SUP yoga, it is not a one-size-fits-all situation. Every teacher will vary in approach, style, experience and training. If one does not resonate with you, be sure to keep an open mind and try another.

6. Speak up, be honest and be heard. In regards to injuries and/or physical limitations, do not be shy. Inform your instructor prior to your SUP class if you have any concerns. If the instructor isn’t able to offer specific feedback related to your injury, inquiry or concerns, this might be an indication that the class is not a good fit for you.

7. There is no perfect practice. The practice of yoga is ancient tradition. Every time you step on the board you will embody a different experience. Be gentle and celebrate your progress. Keep in mind yoga is called a “practice” and not a “perfection.”

Amber Shadwick, owner of FITSIDE, is a nationally recognized fitness and wellness professional.

She has developed the SUP Yoga program at Hilton Head Island’s premier outfitter, Outside Hilton Head. As a BIC SUP Ambassador, she inspires balance and fluidity as the roots for enhanced well-being. Learn more about Amber at ambershadwick.com.

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TIPS AMELIA TRAVIS

DIY

TINTED LIP BALM Spending time outdoors does wonders for the soul but can wreak havoc on skin, leaving it burned, dry or chapped. This easy recipe uses natural ingredients to create a nourishing and hydrating balm for lips, and adds just a hint of color.

Ingredients • 2 tablespoons coconut oil • 1 tablespoon beeswax pastilles (or 2 tablespoons if you prefer firmer texture)

INSTRUCTIONS 1. Place coconut oil, beeswax and shea/cocoa butter in a glass jar.

2. Melt the coconut oil, beeswax and shea/cocoa butter by placing jar in a small pot of simmering water.

• 1 tablespoon shea butter or cocoa butter

3. Stir gently until melted (be careful not to get any water

• 1/8 teaspoon beetroot powder or 1 drop natural red food coloring

4. Add any colors or essential oils. I love peppermint or

• 1/4 teaspoon organic cocoa powder (for darker skin tones) • Pinch of cinnamon, turmeric or mica to create desired shade • Essential oils for scent This recipe will fill about six 1/2 oz. glass or tin containers.

into the mixture). citrus and vanilla for scent, and beetroot powder or natural red food coloring for color. For darker skin tones, add a bit of cocoa.

5. Use a dropper or small funnel to transfer to tins and let cool.

6. Apply and enjoy!

Visit stokedyogi.com or email Amelia at hello@stokedyogi.com.

If you don’t have time to make your own tinted lip balm, try COOLA’s all-in-one lip treatment, Liplux 30 SPF. 36

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B I O C E R am i c X fo rm C o m p re s s i o n To p B I O C E R A m i c C o m p re s s i o n Te c h Pan t s

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BIOCERAMIC ™ SERIES

Our Bioceramic™ Performance Series was engineered for endurance and recovery. This technology is based on proprietary infused fabric with natural Bioceramic compounds that emit Far-Infared into the skin producing many health benefits.

TRAIN//PERFORM//RECOVER

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the essenc 40

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Three Island Women Connected by the Sea The Hawaiian Islands have long been thought of as the Pacific’s paradise and a unique place on earth.

On these islands, known as the birthplace of surfing, the lively waters separate the men from the boys.

But modern-day Hawaii is also a place where women — such as Ehiku Rademacher, Jenny Lee and Mariko Strickland Lum—play. It’s not just a lifestyle; it’s a sanctuary that keeps them solid in mind, body and soul.

PHOTO BY ERIK HAKA

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Life in the Middle of the Pacific: Ehiku Rademacher For Ehiku Rademacher, the lifestyle couldn’t be any better. She grew up in the small town of Hilo on Hawaii Island, and today, she enjoys island culture on the North Shore of Oahu.

“I was surfing the local breaks of Honoli’i and Wai’uli and going to school at Waiakea High, then we moved to Oahu and I finished my senior year at Pearl City High. After graduation I decided I wanted to move to a spot called Rocky Point on the North Shore, a house back from the beach. I was working at the famous Giovanni’s Shrimp Truck to pay the rent. I was only 17, so no one wanted to hire me at the restaurants. Those were the good old days for me. I remember getting to surf there with only my neighbors and it was perfect. Fourteen years later the North Shore has changed from being a sleepy town during the summer months and a circus during winter—now it seems to bustle daily.”

When the need calls, she listens. She finds a connection on the water with her two boys, Peanut and Pohaku, and her husband, former General Hospital actor Ingo, who has become an accomplished paddleboard racer. They rarely venture to the city of Honolulu unless it’s for a race, which usually happens from spring through the summer.

“Out in the ‘country,’ we have such awesome conditions and water to stay fit year-round. Haleiwa stream is where we go to put in our flatwater miles when the surf is too large for SUP surfing. During the summer, Ingo and I take turns doing downwind runs.

It takes a little coordination, but it works. One of us takes the car and drives to either Sunset or Dead Man’s Curve. If you are feeling like putting in some real miles, you start from Turtle Bay and paddle six to seven miles downwind to Three Tables. You walk your board home, or ride your bike, or run back to get the car, and switch. It is an excellent training exercise.”

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On quality family time “We try to do as much as we can as a family. It gets hard, but I think being in business for ourselves allows us the freedom of being able to drop what we are doing and take advantage of our surroundings.

We are always hiking with our boys and paddling with them on our boards. If they don’t feel like being on the boards, we take turns sitting on the beach while the other paddles or surfs.”

Of Mahiku, their new apparel store in Haleiwa Town, she says, “Ingo and I are always working; we start as soon as we wake up and go into the night.

We started our brand because we saw the need for leggings in watersports and have come to realize how awesome it is. There are women who come up to me and say now they can go to the beach, and that makes my sleep at night, knowing the time I put into it is worth it. We allow every woman the opportunity to get out on the water and feel good about it. Women who have not been to the ocean in years put on our pants and go for a swim because they are not worried about having to fit in a swimsuit. Other women have sensitive skin; now that they wear Mahiku UPF 50+ leggings, they are SUP or canoe paddling and entering SUP races. That kind of response is what makes me go and helps me in the drawing room.”

“Being able to create is what I love, so I don’t think of it as difficult or hard; it isn’t hard to do what fires your passion. We have an amazing manufacturer in California who is so professional that it makes it easy to create our line. This year we are adding kids’ and men’s lines to our lineup and are very excited about it. So far we have stuck with women but have had so many requests to create something for men and kids that we just have to.”

On juggling business, health and family “Oh yes, if you don’t love something, I think it would not work. We love what we do! Love the creating, love the nurturing and building that we have to do constantly. We are both active people so owning an activewear line makes sense because we are always in our gear, and now our kids are always in Mahiku. It’s perfect!!”

Flowing as husband and wife “Ingo plays a huge role in getting me on the water. He has become my board caddy. I can tell him what I want to do, whether it’s surfing or paddling, and what the conditions will be, and he runs outside to get my equipment ready and on the car. He is amazing! I never have to ask; he just does it. And, believe me, it doesn’t go unappreciated.”

“Ingo and I and the kids have to stay active and fit or we become hard to be around. The ocean and mountains cleanse us and give us a refreshing focus for the rest of the day. It allows us to realize that there is something larger than us and our little problems throughout the day are meaningless. It’s a reboot the entire family gets on a daily basis.”

On inspiration “I’m inspired by many things—nature, and how beautiful and powerful it is; people, and how strong yet vulnerable we can be; travel, and how it helps me appreciate our world and all who live here. My family inspires me daily: Ingo for his passion in everything he does, Peanut for his ability to build something out of nothing using his vast imagination, and Pohaku for always trying to make everyone laugh. I am very blessed with this life.”

EHIKU MAKING TIME TO P R O D U C T T E S T A N D P L A Y. PHOTO BY INGO RADEMACHER

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“... there is something larger than us

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and our little problems ...”

PHOTO BY ERIK HAKA

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Some Waikiki Love: Jennifer Lee Jennifer Lee grew up a true Waikiki Beach surfer girl, living a bike ride down the road. Her affinity for the ocean and riding reflects on her nickname, Waikiki Love.

“When I was 2 years old, my dad took me surfing for the first time on Honolulu’s south shore, at a break called Ala Moana. He said after I caught that first wave I kept pointing to catch another wave. The rest was history. Growing up in Waikiki was the best. I had the most awesome group of friends. Mom would drop me off in the morning and leave me there for the day. We surfed and played while beach boys and lifeguards kept an eye out and even fed us. I feel incredibly lucky to have been able to grow up the way I did and realize how much fun it was. I wouldn’t trade those experiences for the world. My parents were the most supportive a child could have. Dad was there for me every step of the way, pushing me to be the best.

And Mom picked me up every time I wasn’t living up to Dad’s expectations. As bad as that sounds, it balanced out well. At the end of the day, if I felt like I had fun, then the experience was well worth it.”

“I’ve been very fortunate to travel the world because of surfing. The global experiences I’ve had are truly priceless. There is a whole other world out there for people to see and experience; I am thankful for what this world has to offer. Traveling to places such as the British Virgin Islands, Taiwan, Japan and the continental U.S. has afforded me the opportunity to see the various surf cultures of the world. One of my most valuable experiences was my trip to France with surfing legend Aunty Rell Sunn (RIP). Going there with a group of local Hawaii surfers and sharing our culture while living theirs made for a memorable experience for which I will forever be thankful.”

Transitioning from longboarding “The crossover from longboarding to SUP wasn’t hard at all. It made it easier because I was already familiar with the ocean and surfing. The most difficult part was having to deal with an extra piece of equipment (my paddle) whenever I would get caught on the inside. But SUP gave me the ability to enjoy the ocean in another way. As much as I love traditional surfing, using a paddle enabled me to get a different kind of workout while also having fun. The ability to balance on a surfboard using only a paddle to stay upright forced me to use different muscles from my core and my upper body. It made my surf sessions a lot more enjoyable because I knew the benefit would be twofold.”

“My 11-year-old daughter, Lilly, enjoys the ocean.

She hasn’t taken to surfing as much as I did at her age, but she loves to snorkel and fish. She’ll even surf now and then with the other kids, but what she’s really into is basketball. I’m stoked that she has a passion for excelling in it. She’s progressing at a rate that blows my mind. I love it.”

“Makoa, my fiancé’s son, is a duplicate of his dad. He loves to surf and is doing well SUP surfing.

He also loves to canoe paddle and be at the beach.

Lilinoe, his daughter, is our teenager. She’s very active in sports such as canoe paddling and track. She’s also a straight-A student, which I am very proud of.”

So as much as I know school and work are important, MY FAMILY AND ENJOYING LIFE IN THE OCEAN are my reasons for getting through the tough days.

On juggling life “Being a single mom and spending quality time with both my daughter and fiancé and his kids is cool because we’re both water people. It can all be very chaotic at times, but I usually just take things day by day, and it somehow works out. Luckily, I have the support of my family and my awesome fiancé. I wouldn’t be able to do the things I do without their support. Honestly, I feel like we live in a society where things are constantly at a fast-forward pace, and now and then you have to know how to come back and enjoy the things that matter. There have been a few very important people who showed me how to live life to the fullest and that’s an important facet of how I live. So as much as I know school and work are important, my family and enjoying life in the ocean are my reasons for getting through the tough days.

All I can do is be a role model for my kids and show them how to live an active, healthy lifestyle while also being responsible people in our communities.”

Advice for women “I find that most people want to try SUP but are unfamiliar with the equipment. Most women are concerned about carrying a board that is too big and cumbersome. Thankfully, new technology makes boards stronger and lighter so people can handle the equipment and enjoy the sport. I encourage women to get out there and try paddling. Surfing and the ocean have given me so much happiness and it’s there for everyone to enjoy. Having a board and paddle gives practically anyone the capability to step into the sea.

When you let yourself become surrounded by the power of nature, it captivates your soul and brings a sense of joy that you never knew existed. It’s simple: Paddle out and just let life happen!”

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WAIKIKI LOVE, JUGGLING H E R T I M E T O G E T T H AT OCEAN CONNECTION. P H O T O B Y PA U L T E R U YA

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“... step int 48

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to the sea.”

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Kaua`i Life: Mariko Strickland Lum Mariko Strickland Lum lives an ocean life. How could she not, living in one of the most beautiful places on the planet and with a father who is a hard-core surfer? This woman knows the Kaua’i life of pure connection with the ocean.

“I’ve been connected to the ocean since I was a baby. Growing up on Kaua’i made that a given, especially with a dad who traveled the world surfing and ended up establishing roots on the Garden Isle.

After attending college in California, I am happy to be living back home on Kaua’i.”

“I can’t imagine having a better childhood. People think of Kaua’i as laid-back and slow, but life for me is quite busy. Between working two jobs, starting a new business, building a house, training and traveling, I’m always on the go. ‘Work hard, play hard’ is my motto. I always find time to enjoy the island life of hiking, surfing, mountain biking, paddling, fishing and, of course, having backyard pa’ina’s [gatherings] with family and friends.”

Life on Kaua’i “I feel like it is a crucial time for our generation right now, and it is encouraging to see a lot of positive innovation. Like any community, we have our political and environmental issues, but the current result of that has been a proactive approach with more sustainable efforts ranging from new small businesses to community gardening efforts. Just like other tropical islands, we are experiencing many changes with the increasing number of affluent people moving to the island, whether to buy a home or develop private communities. Inevitably, this will and has changed the living dynamic, making Kaua’i less affordable for locals to buy a home and remain on the island. I would like to see individuals like Facebook’s Mark Zuckerberg, who just bought 700 acres on Kaua’i, utilize his land purchase and finances to make a positive impact on our community.

With more residents and interest in Kaua’i I am hopeful things will continue to positively move forward while maintaining the integrity of our island lifestyle.”

The ocean and all that it has to offer DEFINITELY HELPS TO KEEP ME GROUNDED.

PHOTO BY FRANCK BERTHOUT

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On inspirations and role models “Growing up on Kaua’I, my second big sister, Andrea Alfiler, was an all-around athletic role model for me. She used to take me surfing when I was a little grom, and I have some fun and scary memories that I will never forget. She was the first to introduce me to tandem surfing, and I got swept onto the rocks.

Another time I was with her, I got pounded over and over again at a beachbreak. I was also with her my first time surfing in a wetsuit in cold water! Seems not so fun but it taught me to suck it up and have a good time no matter what! My other ocean role model was my dad, who taught me respectful surfing etiquette and ocean awareness. I remember one day my dad made me paddle around in the inside so I could practice duck-diving over and over again until I mastered it. I remember complaining that I just wanted to go out and surf, but my dad had a good point: I had to first learn how to manage my board on my own to even get out to surf. My dad is a man of principles.

He always made us work for things and he taught me the concept that fundamentals are essential for anything you do in life. I now realize the goal of my dad’s lesson was not to torture me but to teach me the skills it takes to obtain that ‘surf stoke’ on my own, in surfing and in all aspects of life. For this I am forever grateful.”

On marriage and life “My husband used to be a professional bodyboarder, so we joke that we like to do the things everyone hates on in the lineup: ‘boogieboarding’ and stand-up surfing! My husband is also an avid spear fisherman and often brings home fresh fish for dinner.

He is a Kaua’i County Lifeguard and all-around great waterman. We are really excited to be crossing the Moloka’i Channel as a SUP relay team this year!”

On life philosophies, connecting and the essence of flow “The ocean and all that it has to offer definitely helps to keep me grounded. I would have to say the balance between surfing and paddling helps. I think just surfing you can sometimes get caught up in the hustle of the crowd and getting the ‘wave of the day.’

For me, open ocean paddling allows you to remove yourself from the scene and just connect with the movement of the ocean. When surfing gets a little edgy, paddling reminds you what’s really important: having fun!”

HAVING FUN PA D D L I N G I S ONE OF THE THINGS MARIKO H O L D S I M P O R TA N T IN LIFE TO S TAY G R O U N D E D .

PHOTO BY FRANCK BERTHOUT

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“... just connect with the

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movement of the ocean.”

PHOTO BY FRANCK BERTHOUT

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EHIKU ENJOYING I S L A N D C U LT U R E ON THE NORTH SHORE OF OAHU. PHOTO BY ERIK HAKA

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JENNIFER LEE O N T H E W AT E R AT W A I K I K I , WHERE HER NAME DERIVED FROM, WAIKIKI LOVE.

MARIKO U N D E R S TA N D S THE STRENGTH AND PURE CONNECTION WITH THE OCEAN.

P H O T O B Y PA U L T E R U YA

PHOTO BY FRANCK BERTHOUT

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W I L M I N G T O N ’ S

FR O M

Kimberly James

PAINTING

T O

PAD D LI N G

Photos and story by Jim Freeman

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Seven years ago, Kimberly James attended a SUP race out of curiosity, and was asked why she wasn’t registered to participate. Having only paddled once, on vacation in Hawaii, her experience was zilch, but rather than let that inhibit her, she embraced the challenge—event staff gave her a board and a paddle to use and encouraged her to give it a try (and, most importantly, to have fun). It was a perfect fit for a woman with a passion for the outdoors. Kimberly is now an active racer on the East Coast, residing in Wilmington, North Carolina, with her dog, Charlie.

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hrough her business, Lucky Star Faux Finishes, Kimberly enlists her creative side, painting everything from decorative wall finishes and furniture to cabinetry, and works on movies (Iron Man 3) and TV shows (Sleepy Hollow). She enjoys having her own business, but it also demands her attention, so her workout time is sometimes limited.

It’s understandable that she would want to get out on the water and recharge her batteries, rain or shine. She tries to run and paddleboard three to four times a week. Paddling helps her overcome stressful situations in her work life. For instance, when she has to climb high on scaffolding, she thinks of waves she has seen or crazy wind she has endured, and then thinks, “What are you scared of? You can do this!”

Paddling also helps Kimberly stay physically and mentally sharp in a way that work doesn’t. SUP penetrates her life by giving her the self-confidence to go out in all conditions. “I never thought I would attempt some of the conditions I’ve paddled, but I have. That makes me feel like I can get through any challenges in day-to-day life and come out with a smile, or knowing it was tough but I did it! SUP is a source of stress relief for me. Sometimes all I need is that alone time or time with friends on the water to reflect and get some perspective, and then I am

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all good. A lot of self-discovery and answers to my life have come to fruition on the water.”

Kimberly’s main goal on the water is to enjoy herself and be aware. “Take in all that is around you before paddling out. I look at the weather and make the decision about where to paddle and for how long. When I get there, I determine which route to take based on the current and wind. This makes a big difference and can alter your workout and how much of a training or easygoing paddle you would like to have. Once I figure all of that, I get out there and try to focus on my technique. I may practice some sprint drills by the docks and some buoy turns as well. I also like to stop by a sandy spot to take a swim break and do a basic workout on the beach if I have time.”

She loves that she can put the board on the car, travel anywhere with it and enjoy waterways anywhere. She has made many friends over the years and in the SUP community. “Everyone is always helpful, and they have a great energy about them. I am inspired by so many people in this sport; even the kids inspire me when I see them having fun together on the water or during a race. When I started, I met paddlers who raced from all over the country. They would take the time to talk with me about their experiences and goals, and their

excitement was inspiring. Their great sportsmanship and willingness to help each other was admirable.

That is what it is all about. I don’t want us to lose that feeling we all had in the beginning together.”

Whereas some women collect shoes or purses, Kimberly has a quiver of boards. “I have loved my quiver throughout the years, but I think I have it dialed in right now. I have five boards total, and I love each one for different reasons. I am so lucky to be a Surftech ambassador and a part of the BARK team. I enjoy and like the boards that Joe Bark makes and shapes for Surftech. We have a great, supportive, fun family of paddlers, and I love seeing everyone whenever we can meet up at events! The boards are fast and stable, and they can pierce through the headwind and chop. I have the ability to surf my boards even when I’m coming in the break from beach races. I feel very safe on their boards. I think having the combination of speed and stability is key. If you are always falling off your board, you not only lose time but you get very frustrated, and this makes for a bad time paddling or racing and no one likes that feeling.”

“I currently have a Surftech 2013 /2014 Candice 12’6” model that I love because of the handle, which is up top on the side, making it easy to carry up and through the beachbreak. It’s easily

“What are you scared of?

You can do this!”

maneuverable. This board handles great in the ocean; it has been with me through two Carolina Cup Graveyard Races and I loved it! I also have a custom 12’6” BARK that is 25.5 inches wide, and it is mostly carbon, and it helps me with my stability and it is very fast. I paddled this board most of the winter and never fell, even through some rough cold-water paddles, so I love it because it handles well too! My 14’ custom BARK is also mostly carbon, and I love paddling it because it is fast and fun and handles great on the flat water and ocean.

I keep a 14’ so I can enter in a 14’ class whenever a race is offering it because I would love to see the women’s 14’ class grow!

We can handle the board and get where we are going in less time, We asked Kimberly for her best advice for other women. so why not, right? I just got a Channel Islands 9’6” Surftech SUP surfboard so I can start practicing SUP surfing this summer. I am “Have confidence in yourself. Believe that you really can conquer really looking forward to that challenge!” tough water conditions and make it through anything that comes at “To mix things up and cross train I just got a Surftech BARK you while out on the water. If you are unsure about conditions and 12’ Commander Prone board, and I can’t wait to try proning! The water is now very warm, and I am excited to take it out and see how have no knowledge, seek help from someone who does.”

I like it and hopefully enter a few races. I am very fortunate to be “If you have faith and believe that you can do it, you will. When you a part of the Kialoa family as well. They take great care of me and finish a challenging paddle, you will be so proud that you stuck it out. make sure I have all the paddles and shirts that keep the sun off of my shoulders and arms for the season. I love my Pipes paddle that After enduring a tough race, you know that you can do it again, with I have had since I started paddling; it is my go-to paddle because the knowledge of what you may do differently next time. Know your it is light, and the small blade has never caused me any injuries. I equipment and what it can do. The more you are out there, the more have tried all sizes and lengths and I have found that the Hulu small and the Pipes paddle blades work best for me. I like to distance comfortable you will be; it will become second nature. I can’t express paddle and these are the best. They are great for a windy paddle enough how important paddling is to my life—connecting to nature, day as well. If I am going for a short-distance paddle I will use a challenging myself to get out of my comfort zone and realizing I can larger blade just for a harder workout but come race day, I will also have my smaller blade. Maui Jim is also very supportive and their do anything I put my mind to. Paddling is just great stress relief from glasses are great off and on the water. With so much sun exposure work and life in general and makes me appreciate all that I have and out there, they are essential when paddling to keep my eyes safe, the beautiful area that surrounds me.” and I love their style too!

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THE JOY OF WINTER SUP

BY EVELYN O’DOHERTY PHOTOS BY JAMES KATSIPIS

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EVELYN I’m a year-round surfer, paddler and SUP racer.

That’s not such a big deal unless you factor in that I live in the Northeast—Long Island, New York, to be exact. It gets cold up here in the winter months.

When that ocean chills, our temperatures can dip below zero; we often have days that hover in the 20s. Add some wind chill to that and you’ll know what I mean.

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I LIKE LIVING IN NEW YORK; I ALWAYS HAVE.”

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I feel like the challenge of winter paddling gives me more grit. It teaches me a lot about equipment, neoprene and water dynamics. I love it. It turns me on.

And I love the water. It’s where I feel the most authentic, more “me” than the land “me,” so I have to stay connected with it. Weather and temperature become irrelevant.

I live out on the eastern tip of Long Island, an area known as the Hamptons.

If you’ve ever heard about it, you may have preconceptions. I just want to remind

four walls and inefficient at serving kids due to the bureaucracy of state tests and curriculum regulations, so I left a lucrative career and became a paddleboard instructor (true story!). I’m out on the water for up to eight hours a day in summer, and I love it. Being out on the water, meeting people every day and being able to share something I love, putting them in touch with nature, a part of themselves that perhaps they can’t see on land and, of course, efficient paddling techniques, makes me a very

you that regular working folk (like me!) live in the Hamptons year-round. It’s not always glitz and glam. In fact, the offseason (from winter to early spring) is one of the best parts of living here. It’s beautiful. We are surrounded by water, with the bays and estuaries on one side and the great Atlantic Ocean on the other. For a paddler like me, it’s a dream, a place of endless possibilities and explorations.

Once upon a time, I was a public school teacher, but felt really stuck behind

happy person.

In the winter, when it gets colder, I don’t have the motivation of companions to keep me on the water (where did everybody go?), so I have to find some intrinsic merit to my water time. Easy.

Being out on the water, no matter what time of year, gives me a peace of mind and a feeling of absolute freedom and simplicity, that once I get over the “it’s too cold” factor, I’m a happy waterbug.

I’m also a stand-up paddle racer, and know that I’m competing against people

who get to train year-round in more idyllic conditions. This gives me a spark to keep going. I have to stay on the water in order to stay in shape for the race season.

There are other workouts (TRX, Yoga, Indo Boards), but nothing takes the place of actual water time to stay fit and strong for SUP racing.

So, although the mind rejects the cold and the body doesn’t like neoprene, I do it. Again, the water is where I feel I’m my best self; it’s where I’m the most content and the connection with nature and

happy to be crazy like that.

This past year in the Northeast, we experienced bitter cold in the winter months. Temperatures dipped below zero, often with a wind chill. Suddenly, hot yoga classes were looking pretty good. But rather than give in to the cold, I decided I would keep on paddling no matter what.

Winter paddling is an extreme sport and there is a lot to learn before we can just put ourselves out there in the hazards of nature in frigid temperatures. Like any extreme sport, it can be dangerous if

faint of heart. There is the risk factor of putting oneself on the water in freezing temps: You have to prepare yourself well ahead of time and know what you’re doing. You need to understand the limits of your gear. And you have to take precautions. One of the agreements I have with my husband is that I leave him a “float plan,” in a text, telling him where I’m launching from and in what direction I’m headed. I also text him when I get back to shore. I am fully equipped with a PFD, cellphone in a dry bag and water. Of

everything around me is super-special.

If I spend more than a few days away from the water, I am usually out-of-sorts.

Once I get back to the ocean or out on the bay, it’s like a drug—an awesome adrenaline flow—and snap, I’m back in my body and feeling better than I ever do on land.

People around here think I’m crazy to paddle year-round. But I just smile at them and nod and wonder how their desk job is treating them. And I head back out to paddle with a big grin on my face,

we’re not careful. So, I taught myself how to read nautical charts in order to find areas that were protected from the wind and where I could stay in the lee. I learned about wetsuit coverage versus pliability.

I discovered ways to layer under and over a wetsuit for maximum warmth and protection. I had to get intimate with my equipment and understand the limitations of it. I knew I had to be careful and yet push through the mental resistance that said it was too cold to paddle.

Winter paddling is also not for the

course, none of those are going to help if I fall in 30-degree water and I’m too far from shore. So I’m cautious. I don’t take any unnecessary risks when winter paddling and I try to hug the shoreline as much as I can (unless there’s an iceberg out there I need to explore!).

The sights and hues I experienced out on the bays and ocean were incredible this winter. The entire bay froze over for more than three weeks. As soon as it began to shift and thaw, I loaded up my Starboard All-Star and headed out.

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Paddling around 6-foot icebergs and through slush floes was a totally new experience and a radical one at that.

Seeing snow on the cliffs from the water was equally mesmerizing. Having the whole, giant bay to myself was deeply satisfying.

I believe with the right equipment and gear, anyone can paddle year-round. I was and am in training for the 2015 SUP racing season. So my cadence was strong and my heart rate was up. Inevitably, even after thinking at the beginning of almost every paddle, “Oh, I can’t do this, it’s too cold,” I would begin to hammer out a tune on the water and my body would

warm up, right down to my fingers and toes. With a strong, steady rhythm and increased heart rate, I’d be toasty upon my return. It’s incredibly powerful being out there and mindblowingly beautiful.

This past winter taught me so much about the depth of solitude the water can offer. It is a place where I can be totally free of the entanglements, responsibilities and stressors we have on land. It became purely about me, just a girl on her board, out for a journey. There is an absolute peace out there and an empowerment. I learned to love those sessions, no matter what the temps, and ultimately, I became freed by them. May we all paddle on.

Mahalo.

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IN THE END, I DISCOVERED IT’S ALL ABOUT THE GEAR.”

EQUIPMENT In the end, I discovered it’s all about the gear. Adding layers beneath a wetsuit, wearing a fleece or windbreaker over my 4/3, as well as headgear (no hood, thank you!) and gloves, all became critical to staying warm and dry.

• 4/3 Rip Curl Flash Bomb wetsuit (no hood) • 7mm Rubber Soul booties with wool socks underneath* • Smartwool vest next to my skin • Rashguard over wool vest • Heavy fleece to go over wetsuit for wind protection • Ski gloves** • Fleece headband/wool hat*** * Wetsuit booties are good but nothing beats adding a layer of wool for warmth. ** Neoprene gloves allow the wind to cut right though them, so ski gloves, although bulky and a little slippery, are the logical answer. *** Headgear is critical but wearing a wetsuit hood restricts movement so I go with a heavy fleece headband or wool hat on most outings.

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PA D D L E THE PLANET

Whether you’re slipping into the sea, setting off into the backcountry, or exploring the land or water, Samata wants to inspire you to pack your bags and have an adventure. In every issue, we highlight places women can travel to SUP, as well as enjoy the unique offerings of each destination.

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THE

WEEKI WACHEE RIVER

By Amanda Mims

Photos by Amanda Mims

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OF

MERMAIDS AND MANATEES PHOTO BY KEVIN MIMS

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I

t’s a crown jewel of Florida’s outdoor scene, and it’s home to world-famous mermaids and endangered manatees. The clear, turquoise waters of the spring-fed Weeki Wachee River flow under dappled sunlight through the dense forest of Florida’s west coast, north of Tampa.

Along the way, spring vents open up to reveal deep, bubbling wells of 72-degree water.

To experience this river, launch near the headsprings at Weeki Wachee Springs State Park and paddle an easy six miles with the current. Take out at Rogers Park in Spring Hill, which has a small beach, parking area and dining options nearby. The trip takes about three hours, and there are plenty of places to pull over along the way to swim or eat a picnic lunch. Watch out for the large, gentle manatees that live here, and don’t be surprised if one decides to tag along under your board for a while.

If you plan to paddle here in summer, you won’t be alone. More people paddle the Weeki Wachee in summer than at any other time of the year and the river is narrow, so be prepared for crowds, especially on weekends and holidays. If possible, plan a weekday trip, and if you intend to rent a board, reserve it ahead of time. For a little more solitude, go in winter, when the crowds dissipate.

The water temperature remains about 72 degrees all year.

While at the headsprings, check out the state park and its water park, Buccaneer Bay. And, if you’re so inclined, catch a live performance by Weeki Wachee’s famous mermaids, a Florida tradition since the 1940s.

SUP RENTALS The Kayak Shack 5414 Darlene St. Weeki Wachee, FL 34607 352.610.4169 weekiwacheekayakrental.com SUP Weeki 6895 E. Richard Drive Weeki Wachee, FL 34607 727.480.4294 supweeki.com

PLACES TO EAT Upper Deck restaurant Seafood, burgers, steak 5386 Darlene St. Weeki Wachee, FL 34607 352.597.7666 BeckyJack’s Food Shack Seafood, sandwiches, beer 8070 Cortez Blvd.

Weeki Wachee, FL 34607 352.610.4412 beckyjacks.com Bayport Inn Seafood 4835 Cortez Blvd.

Weeki Wachee, FL 34607 352.596.1088 bayportinnrestaurant.com Weeki Wachee Springs State Park Sandwiches, snacks, ice cream 6131 Commercial Way Weeki Wachee, FL 34606 352.592.5656

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BUSINESS PROFILE

N

NUU-MUU 101

A COMPANY RUN BY WOMEN, FOR WOMEN Everywhere Samata Magazine editor Lucy goes, heads turn and she hears the same comment: “What kind of dress is that and where can I get one?” Whether she’s at a SUP event or just getting out of the water, she exudes a sense of style, functional fit and comfort—that’s all just part of Nuu-Muu’s equation. The dress is also a great travel piece: It packs light and doesn’t wrinkle.

Founders Christine Nienstedt and Ashley Fullenwider have imbued their brand with a sense and feel that inspires women and brings awareness as an Earth brand (eco-friendly).

Christine came up with the idea when she was contemplating starting an exercise dress company. As she researched the history of dresses, she came across the Hawaiian muumuu and read about the comfort and the beautiful patterns of the traditional dress. She realized she was halfway there. Christine wanted her dresses to be comfortable and beautiful but with the added benefit of flattering women’s bodies. And so Nuu-Muu was born. It was a quick realization that there was more to do than Nienstedt could do alone, and it’s no fun alone.

Her friend Ashley was the obvious choice of partner, given her innate delight in the business of having fun and her willingness to tackle anything. Christine found that Ashley was by far the more business-minded of the two of them and that their interests and abilities were great complements to one another.

Today, Nuu-Muu has a beautiful showroom, a staff of incredible women and a passionate community of customers. Their products sell in stores across the globe. They are also launching into adventures, sharing the spirit of Nuu-Muu with women ready to explore. They have done everything from yoga and Nordic ski retreats to race expos, and they even have a six-week program of personal exploration and expansion, Nuu You in 42, which encourages a deeper understanding of the power of self-reflection and the unity of mind, body and spirit.

For 42 days, participants commit to undertake daily meditation, a restorative diet, physical activity and weekly group meetings. They are supported by a community of like-minded people who want to feel better mentally, physically and spiritually. Nuu-Muu’s trajectory continues to surprise and delight all involved at every turn; it is with great passion and excitement they consider what might be around the corner.

Nuu-Muu’s philosophy revolves around the core belief that it is a company that fosters community and well-being. They care strongly about that development. Their website explains: Girl Power: We believe in strong girls and women. We believe in real people, real bodies and real friends.

We believe in trying really hard. We believe that moments of truth can be extended to lifetimes of truth.

We believe in having fun along the way. We believe that you can too.

Green Living: We believe in riding bikes. We believe in recycled and recyclable packaging and tags.

We believe less is more. We believe in hand-me-downs and in products made well enough to last.

Made in the USA: We believe in limiting our carbon imprint. We believe in supporting our national economy. Every single Nuu-Muu is made in the United States in small batches so you can feel as good on the inside as your Nuu-Muu feels on you.

Contributing: We believe in sharing. We believe in being engaged members of our communities.

We believe in being the kind of company who cares enough to do the right thing.

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Nuu-Muu’s philosophy revolves around the core belief that it is a company that fosters community and well-being.

Nuu-Muu also inspires by believes in giving back. They are proud members of 1% for the Planet, and their products are sewn in the USA. They also regularly contribute their time, energy and dresses to causes they care about. The lives that have touched theirs are countless. You can find out more about their philosophy and philanthropy at nuu-muu.com/about. They love to share, and it makes their hearts sing to know their company makes a difference.

Nuu-Muu is a company run by women, for women. Nuu-Muu envelops amazing women, and this thing that was supposed to be a company has really always been a community. For Christine and Ashley and the staff at Nuu-Muu, it’s about how it feels inside, outside and all the way through.

Nuu-Muu keeps offers the Nuu-Muu Classic, the Ruu-Muu Pocket, Mini-Muu, Nuu-Tee and Huug Sleeves. The Nuu-Muu Classic is the exercise-and-everything-else dress. It was designed to flatter real women’s bodies and can be worn for exercise, travel, on the beach or on dinner dates. Christine says that the Classic’s best feature is its flexibility to do whatever a girl wants to do and look great while doing it. The Ruu-Muu is the pocketed version of the Classic, maintaining the garment’s feminine lines and featuring two compartments that are 5 inches deep and 4 inches wide at the lower back, with a no-fuss fabric closure for safekeeping of your essentials. Huug Sleeves are a great addition for that extra sun protection, and you can mix and match the colors and prints.

If you would like to see more all the wonderful opportunities for women that Nuu-Muu has to offer or try one of their pieces for yourself, go to nuu-muu.com.

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HARD GOODS

GEAR THAT WILL TAKE YOU FROM THE SHORE TO THE WATER

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PHOTO BY FRANCK BERTHOUT

STARBOARD star-board-sup.com

INFLATABLE YOGA DASHAMA

ELITE TOURING

BOLT TIKI TECH Flat-water/Race

Stable and easy to paddle, the Yoga Dashama is the perfect yoga solution for people who like to travel with their board.

Equipped with full EVA deck pad, shoulder carry handle, FCS insert and EVA paddle holder.

The 12’6” x 30” is fast and easy to paddle. An efficient board for riders looking for an outstanding glide with good stability. Equipped with nose and tail bungee tie downs and FCS inserts. Available in 14’, 12’6” and 11’6” to suit any size rider.

The Bolt’s unique square outline and 10 degree angle make it exceptionally direct. The double concave on the power face creates an effortless and forgiving catch. The blade aligns itself in the water for maximum tracking, allowing power transfer in a forward motion. 2pc adjustable / 3pc adjustable. Shafts pre-impregnated. Bolt Tiki Tech available in 3 sizes and in carbon construction for the lightest paddle options.

DIMENSIONS: 10’0” x 35” VOLUME: 300L

DIMENSIONS: 12’6” X 30” VOLUME: 249L

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BIC SUP

HARD GOODS

bicsup.com

10’6 PERFORMER WAHINE

10’ SOFT-TEC BOARD

FIBER

As our exclusive flagship technology ACETEC delivers the highly sought after blend of durability AND lightweight performance.

Featuring a premium diamond groove deck pad, high-gloss, two-tone finish and thruster fin set-up, the Performer 10’6 is available in high-gloss white/pink (shown) and red.

Perfect as a one board quiver, the 10’6 Performer is a best-seller thanks to its versatile, user-friendly shape for both flat-water cruising and surfing performance; quite possibly the only board you’ll ever need.

SOFT-TEC boards feature an exclusive construction method which combines the lightweight performance of our ACETEC technology with the comfort and user-friendliness of a SOFT board. The bottom of the SOFT-TEC is exactly like our legendary ACE-TEC boards, featuring a rugged shell for unmatched durability. The top features a plush EVA deck pad which wraps around the rail. The result is unparalleled comfort, a highly durable bottom plus the lightweight performance of an ACE-TEC board! Available in three shapes based on the 10’ CROSS, 10’6 Performer and 11’6 Performer.

BIC SUP’s new FIBER paddles, available in pink, blue and red, feature a unique blade shape designed to optimize the three key phases of a paddle stroke: The Catch, Propulsion and Recovery. Featuring a blend of carbon and fiberglass for optimum flex, light weight and performance at a great price.

DIMENSIONS: 10’6 x 31.5 x 4.75” VOLUME: 185L

DIMENSIONS: 10’ X 33” x 5.00” VOLUME: 195L 74

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BOTE boteboard.com

RACKHAM

WRAITH

AXE FEATHER PADDLE

AXE DIAMOND PADDLE

Combining the size of our best-selling 12’ HD with the advanced features of our 14’ Ahab, the 12’ Rackham is the most versatile paddleboard we have ever offered. Featuring displacement hull technology, a recessed standing platform and thick bow keep the paddler and gear high and dry. The board comes with the Paddle Sheath., Tackle Rac., cooler tie downs and two stakeout thru holes. Shown in Classic. Also available in Native, Realtree. and Bug Slinger™.

The Wraith is built for speed and wrapped in a durable and stylish exterior unmatched by any other displacement hull SUP. The Wraith has many design features include vee nose entry, streamlined profile and rocker shape.

Great for cruising, training or racing. Shown in Classic. Also available in Native.

Weighing in at a mere 12 ounces, this convex blade 3k carbon fiber paddle is built for speed and feels like its namesake.

Coordinating with the very popular HD 12’ native, this paddle stands apart in style. With its eccentric design, the carbon fiber tool is designed to paddle in style with durability, lightweight and swiftness.

DIMENSIONS: 12.5’ x 28” x 6”

DIMENSIONS: 12’ x 32” x 8” 400LB CAPACITY

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RIVIERA

HARD GOODS

rivierapaddlesurf.com

NUGG

VOYAGER

ORIGINAL

RIVIERA “BUMP” 8 & 8.5

The 9’2” Riviera Nugg is a short agile board, easy for anyone to handle or transport. At 31” wide the Nugg is stable and easy to ride. With its perfect rocker, mild vee and pulled in round tail make this board outstanding in the surf. The Nugg comes with a Tri fin set-up (2 + 1) to adjust to all paddling and surfing conditions.

The 12’6” Riviera Voyager is a perfect board for the first time or novice paddler who wants to feel comfortable, stable and confident paddling flat water and mild open ocean conditions. It has all the features of a raceboard but has been toned down making it more stable and user friendly.

It is equipped with 14 leash plugs on the nose and tail to tie down all your gear.

The displacement hull makes this board cut through the water efficiently, making long paddles much easier than a standard surfboard shape cruiser.

The Riviera Original boards are perfect for first time paddlers. Very stable cruisers ideal for touring & novice to intermediate paddlesurfing.

The “BUMP” features the same blade shape and shaft as our Vantage series only the “BUMP” has a carbon fiber weave added around the shaft, giving it a bumpy feel for added grip. Now standard with our “Chokehold” extended ergo handle, paddlers can choke down to amplify torque to their stroke. The “BUMP” paddle has a wet sand finished to add even more grip, save weight, and give it a stealth look.

DIMENSIONS 9’2” x 31” x 4.75”

DIMENSIONS: 12’6” x 32” x 5.25”

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DIMENSIONS: 10’6” x 32” x 4.5” & 11’6” x 33” x 5”

DIMENSIONS Blade Length: 17.25” Blade Width: 8” or 8.5” Total Paddle Weight: 17 oz. (approx.- uncut w/ handle) Angle of Blade: 10°

YOLO yoloboard.com

ECO TRAINER BREEZE

CONCH ECLIPSE

EJ SERIES PADDLE

RACE PADDLE

Back by popular demand. The Eco Trainer makes a triumphant return to YOLO Boards’ 2015 line, reclaiming the title of the fastest recreational board on the market. A tapered-down version of the 12’ Original, this fitness-focused board features several attachment points for resistance band training. Additional features include built-in bungee system, extra-durable “Hammer Strength Technology” construction, LiftSUP handle, GoPro camera mount, and Gortex self-breathing air valve.

This is a great board for women and paddlers weighing less than 200 lbs. It’s easy to transport and lightweight, featuring extra-durable “Hammer Strength Technology,” bungee system, and EVA traction pad. Equipped with a self-breathing valve, LiftSUP handle, and a GoPro camera mount.

Tri-fin setup. Beautiful wood inlay and Jake Meyer graphics.

The EJ Series carbon fiber paddles have been developed over the last six years with substantial shaping and testing by SUP veteran EJ Johnson. Here are some of our favorites featuring laid carbon fiber, an ergonomic handle covered in EVA foam, round shaft and customizable length.

Designed by one of the first SUP racers on the West Coast, EJ Johnson, these performance carbon fiber race paddles have been proved fast by elite racers such as EJ Johnson, Andrew Logreco and Ingo Rademacher.

Carbon fiber construction, dihedral running down the power side and a single concave at the tip on the top make for a solid plant and fast release. Comes in three blades sizes (85, 95 and 105 square inches).

DIMENSIONS: 12’ x 29.5” VOLUME : 230.2L

DIMENSIONS: 10’6” x 29.5” VOLUME: 230.7L

Diamond Cutter Fisher White Script

Turtle Dolphin Wood Script

Spear Orange Spear Pink Spear White

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HOBIE

HARD GOODS

hobie.com

10’ AT RII

10’6 TO UR–I

EXPLORER PADDLE

EXP 3 PIECE TRAVELER

A great smaller board with increased width means a more stable platform for SUP activities including yoga, group fitness and definitely surfing. Features BCX construction and integrated Hobie H3 Handle.

A smaller version of the 12’6 Tour, the 10’4 offers the same high performance design features in a smaller package. Perfect for smaller paddlers, children or anyone in need of a smaller touring inflatable. Includes backpack storage bag, three-piece Hobie Explorer Paddle, pump with pressure gauge and repair kit.

A great entry level or all-around utility paddle, the Explorer features full fiberglass construction with a 7.5” blade and a maximum length of 86”.

The ultimate traveling companion, this durable, functional paddle collapses to a convenient and bag-friendly 30”.

DIMENSIONS: 10’ x 32”

DIMENSIONS: 10’6” x 32” x 5.75” VOLUME: 245.9L

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NAISH naishsurfing.com

ALANA AIR 10’6”

ALANA AIR 11’6”

Women’s Inflatable All-around Cruising An extremely stable, easy-to-carry women’s design for lighter riders, directional stability and all-around cruising.

Women’s Inflatable All-around Cruising A buoyant, user-friendly women’s design for directional stability, all-around cruising and family fun.

DIMENSIONS: 10’6” x 30” x 4” IDEAL FOR RIDERS UP TO 195 LBS

DIMENSIONS: 11’6” x 32” x 6” IDEAL FOR RIDERS UP TO 230 LBS/104 KG

ALANA Women’s All-around The Alana is designed specially for women who want a lightweight paddle that offers outstanding performance for racing, wave riding and touring. The Alana’s UD carbon/glass blade and filament wound carbon shaft allow a faster stroke while still being gentle on the joints.

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SURFTECH

HARD GOODS

surftech.com

DOMINATOR 2

YOGAVERSAL

VELOCITY PADDLE

The sleeker D2 is narrower than the original Dominator, with a lower-volume nose, a very soft roll at the bottom front of the board and a flatter deck area. Built for the 140-190lb paddler, the D2 is a fast, sleek racing board.

The Yogaversal is the ultimate in fitness and on water yoga.

Easily secure a paddle or anchor offshore and enjoy the soft, durable, full-length EVA pad. This stylish SUP will enhance your on-water experience.

The Velocity is the ultimate in lightweight, carbon fiber paddle design. The rounder 8” blade design and angled shaft allows for super-clean entry into the water and higher stroke rates, resulting in it being a great blade for the surfer or racer looking for those sustained bursts of speed (available in blue or red, fixed length, adjustable or three-piece adjustable).

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INDIGO indigo-sup.com

OCEAN DR.

SEAGULL

MANATEE

GATOR

Inspired by the South Beach lifestyle, this is the perfect combination of art with functionality. This stable yet maneuverable board is great for beginners to experts —anyone looking for fun in the surf. Best suited for small to medium surf and good for flatwater paddling as well, thanks to its generous volume and stability. Available in diverse art combinations. Handmade in the USA.

The Seagull is designed for speed thank to its water-piercing negative bow that allows you to continue your glide through waves.

This light and durable board is produced with Innegra/carbon, perfect for those paddlers wanting to race, tour or work out.

Custom and stock versions available in 14’.

Hand made in the USA.

This all-around board is excellent for beginners and those looking to have fun.

This is a solid, stable and maneuverable board. You can do it all with this one. Great for fitness and leisure paddling, yoga, small surf and fishing. Available in diverse color combinations. Hand made in the USA.

Inspired for those who love the outdoors.

The generous volume makes this an excellent board for all riders small and large.

It offers great stability and glide. Features multiple tie down points for a bungee system, Great for the whole family. Available in Bamboo, Innegra/Glass and Soft Top construction. Handmade in the USA.

DIMENSIONS: 9’6 x 32” x 4.2” VOLUME: 190L WEIGHT: 20 LBS

DIMENSIONS: 12’6” x 26.5” x 6” VOLUME: 225L WEIGHT: 22 LBS

DIMENSIONS: 10’6 x 32.5” x 4.5” VOLUME: 190L WEIGHT: 24 LBS

DIMENSIONS: 11’4 x 32” x 4.25” VOLUME: 195L WEIGHT: 25 LBS

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ART IN SURF

HARD GOODS

artinsurf.com

WAVE 9’9”

FISH TAIL

ART IN SURF BOARD BAGS

The combination of a swallow tail with the round longboard like nose make this SUP board great for breaking the lines and maneuvering on the wave, as well as making the classic walk the nose routine. The extra rocker adds to the ease to entry the waves in any condition of surfing.

The Fish Tail is a limited edition paddle, signed and designed

by Hawaiian Leleo Kinimaka. The paddle is light, strong and resistant. Shaft 70% Bamboo Carbon. Neck 12k Carbon.

Bamboo Blade

Stand-up paddleboard bags with reinforced seams and handles. Ultra-resistant reflective material. Available sizes 9’6”, 10’6”, 11’6” fit boards up to 30” wide.

• 600D canvas colored material • Mylar reflective material, ultra-scratch resistant • Heavy Duty double slider plastic zipper (with locking possibilities) rust proof • Internal fin pocket organizer • Tail vent to keep your board cool inside • Comfortable adjustable shoulder strap • Heavy duty handles on the nose and tail, as well as in the middle of the board bag, for easy carrying with one or two people

DIMENSIONS: 9’9” x 29” VOLUME: 144 L

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PADDLE SURF HAWAII paddlesurfhawaii.com

10’6” WIDE RIPPER

9’ ALL AROUNDER

HULL PADDLER

Extra length and extra width make this board perfect for first time stand-up paddlers that need extra volume.

Performance beyond comparison packed into a board with enough volume for everyone. Fun in flat-water, big and small waves.

A fuller nose and outline make the 9’0” All Arounder model the “fun board of performance stand-up paddle surf boards. Performance rocker makes this model an excellent entry level board for stand-up paddlers transitioning from a longer high performance board to a shorter, looser model. The wider nose also makes the board more forgiving when taking off on a wave.

These new Hull Paddlers were designed to take one of our most popular models and make them better.

The same stable easy paddling features are still there but an advanced bottom curve allows for even better surfing capabilities. We’ve also added the Quad fin box option so you can use a wider variety of fin combinations.

DIMENSIONS: 9’ x 29” VOLUME: 119L

DIMENSIONS: 11’1” x 33.75” VOLUME: 198 L

DIMENSIONS: 10’ x 32”

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PAU HANA

HARD GOODS

pauhanasurfco.com

LOTUS

OAHU SERIES

MINISPORT

BIG EZ HAWAIIAN

Drift across the water and find yourself on the Pau Hana Lotus Yoga board. It can be connected to other Lotus boards to form the shape of a floating Lotus flower, providing a stable and balanced platform. Enhance your workout by easily attaching accessories to the SeaMount System, including water bottle holders and paddle clips. It can also be outfitted with Plug-n-Play lights via the Nocqua lighting system.

The Pau Hana Oahu nose rider series features a spooned-out nose, wide tale and full rails, making it an excellent all-around board for fun in the ocean, river or lake. This board can be configured with single, thruster and quad setups, a flexibility that allows the board setup to match the conditions of the day.

The Pau Hana Minisport is designed to meet the needs of those who want the increased speed of a displacement hull race board but in a smaller, more lightweight package.

It’s a great training and sport board and paddles fast in the lake, river or marina. Its lightweight, soft-grab handle makes it easy to carry and transport.

Available in three lengths:

DIMENSIONS: 10’10” x 28.5” VOLUME: 225 L

The Pau Hana Big EZ is designed for absolute stability for riders big and small, in all types of water. Because of its value as an all-around board that anyone can ride, it has been chosen by luxury resorts around the world. All Big EZ SUPs are equipped with the SeaMount System for easy attachment of accessories including phone holders, speakers and the Nocqua lighting system.

DIMENSIONS: 10’ x 34” VOLUME: 212 L

DIMENSIONS: 8’10” x 31” VOLUME: 159 L 9’5” x 32” VOLUME: 174 L 10’ x 32” VOLUME: 187 L

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DIMENSIONS: 11’ x 32” VOLUME: 225 L

TORCH torchpaddles.com

SUP PADDLE Light up your night with a paddle that integrates an LED lighting system, perfect for safety and exploration. Strong yet lightweight, this sleek carbon fiber paddle leads the group and uncovers hidden beauty along the way.

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CARBONERRO

HARD GOODS

carbonerro.com

CG - ADJUSTABLE (CARBON/GLASS) Entry Level Adjustable Paddle- Ideal for schools, rentals, and first-time paddlers. A paddle the whole family will enjoy.

Color Options: Black, White, Navy, Aqua, Lime Green

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DOUBLE BLADED PADDLE

85 X SERIES

95 X SERIES

Carbonerro takes a page from kayaking with its double blade. This clever alternative to a single blade makes it easier to balance and maintain speed, and it also puts less stress on your body. With the ability to break down into an adjustable single blade paddle on the go, this gives you two paddles for the price of one. Carbon Fiber/Fiberglass construction

In a word: smooth. Sized slightly smaller with a 7” blade, this paddle is an excellent choice in the surf thanks to a quicker cadence when paddling into waves. The smaller paddler and race athlete will enjoy greater comfort without sacrificing power.

New features include a composite option, tapered shaft with non-slip sanded finish in two options, ergonomic T-grip and ABS blade edge.

This paddle packs a punch—there’s a reason it’s our No. 1 selling model. Expect the same smooth performance as our 85, but this paddle is sized for the bigger paddler.

It’s the perfect choice for the competitive racer, with new features that include a composition option, tapered shaft with non-slip sanded finish, ergonomic T-grip and ABS blade edge.

MIDNIGHT CUSTOM BOARD BAGS midnightproducts.net

DAYTRIP BOARD BAG

ROADTRIP TRAVEL BAG

BBB

Perfect for hauling boards to and from the beach and general storage, the Daytrip Board Bag has a UV-protected, reflective gray laminated polyethylene cover with .25” foam padding, a reinforced nose, an adjustable and removable shoulder strap, interior pocket, rubber handle, tie-down loops and a rail-saving zipper. Fin slots available.

Designed for serious protection on long trips, the Roadtrip Travel Bag is crafted from dense polyester with a polyurethane coating in a choice of colors. Features include .5” of waterproof foam padding, an adjustable and removable shoulder strap, rubber handle, tie-downs for securing to roof racks, end loops, exterior I.D. pocket, interior pocket and a rail-saving zipper.

The Bare Bones Bag features a lightweight white polyethylene cover with .25” foam padding, a polyester-reinforced nose, sturdy strap handle and reinforced edges with a zipper opening. Available in your choice of colors or prints.

COFFIN PADDLE BAG The Midnight coffin bag has .25” of foam padding, a rubber handle and an adjustable/removable shoulder strap. It’s light-weight, durable and easy to clean, constructed of durable polyester with a polyurethane coating and black piping around all edges. Available in a variety of colors with optional print accents.

ACCESSORIES • Calf/ankle neoprene leashes made to any length • Padded fin booties • Split rack pads • Tie-down straps S A M ATA M A G . C O M

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SOFT GOODS

EVERY -THING ELSE BOONEY HAT Made from lightweight breathable fabric, provides 100 SPF / UPF 50+, weighs less than 2 ounces and floats, adjustable chin strap, wide 4.5-inch brim shades face and neck. Adjustable--one size fits most adults. In many colors. $24.

GREENBEANZTM HOODED ZIP JACKET Water repellent, made from recycled coffee grinds by a patented eco-friendly process. Lightweight, all season 100 SPF / UPF 50+ fabric, zippered pockets, drawstring hood, quick drying and anti-bacterial to fight odors. Several colors. $60.

ATHLETIC LONG SLEEVE RASH GUARD Tightly woven high-density fabric is 100 SPF / UPF 50+. Lightweight, breathable, quick drying with 4-way stretch for comfort. Excellent resistance to chlorine and salt water. Many colors. $30.

UV PROTECTIVE SLEEVES Tightly woven 88% polyester - 12% spandex stretch fabric is 100 SPF / UPF 50+. Protects arms (and hands) from harmful UV rays.

Perfect for SUP, driving, tennis, golf, fishing and all other outdoor activities. Available with and without gloves. Many colors. $20 / $17.

SUN PROTECTION ZONE Sun Protection Zone is one of the leading innovators of sun protective clothing and products since 2005. Over the past several years we have come out with multiple lines of 100% UVA & UVB maximum protection apparel and accessories for children and adults. We have been approved by the American Melanoma Foundation and the Melanoma International Foundation.

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WOMEN’S STAY COOL FUNCTIONAL SPORTS BRA Designed for supportive and functional use in all training and performance situations. Durable framing combined with soft fabric makes this piece as solid as it is comfortable.

The ultra-wicking fabric construction decreases skin surface temperature up to 10°, keeping you comfortable, cool and dry during training and fitness. Inserts are optional and come included. $44

WOMEN’S STAY COOL COMPRESSION CROP PANTS Our three quarter length compression pants have been engineered for heavy training, with focused compression on the entire leg. Heavy-duty construction and biomechanical patterning keep you going longer while the sleek high band waist pattern adds comfort and versatility. Use the mouse pocket for stashing keys and cards. Limited edition color run. $64

WOMEN’S ENERGY SERIES BIOCERAMIC FULL LENGTH COMPRESSION PANTS - RECOVERY + ENDURANCE Engineered for endurance and recovery, these full-length compression pants feature bioceramic technology in a proprietary fabric infused with natural compounds.

Benefits include improved circulation, repair and regeneration of tissues and increased immunity. $68

WOMEN’S ENERGY SERIES BIOCERAMIC X-FORM POSTURE SUPPORT LONG SLEEVE COMPRESSION TOP - RECOVERY + ENDURANCE Engineered for endurance and recovery, this long sleeve compression top features bioceramic technology in the same proprietary fabric infused with natural compounds.

The biomechanical X-Form design reinforces posterior muscles, combating fatigue by promoting good posture and form while in motion. This top is constructed in a specific pattern to focus compression from wrist to top of torso while still making allowances for range of upper arm motion and reduced core body restriction. $64

VIRUS ACTION SPORT PERFORMANCE Virus is here to answer that call for the individual athlete man or woman. These are not team sports, it’s you vs the world and it’s elements. The action sport athlete must make a choice in their technical apparel. Whether it’s a waterwoman, boarder, rider or fighter, there is nothing that is made or marketed for them until now. Virus gives back to this community and brings specifically designed technical apparel for it’s needs.

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SOFT GOODS

ESPRESSO RUU-MUU The quick-dry, water-friendly fabric of Nuu-Muu’s dresses offer added sun protection and are perfect for covering up whatever a girl doesn’t want to show off. A Muu takes the chill off an ocean breeze and the fluid design looks (and feels!) fantastic in action. The Ruu-Muu includes a back pocket for convenient access to keys, sunscreen or other necessities. $85

IRIS NUU-MUU Nuu-Muu dresses are made with a silky soft four-way stretch polyester-spandex blend. Nuu-Muus have nothing built in, so you can choose the perfect undergarments for your activities. Your favorite bra, running tights, bike shorts, yoga pants, or swimwear pairs perfectly for endless possibilities. $75

POPPY RUU-MUU The quick-dry, water-friendly fabric of Nuu-Muu’s dresses offer added sun protection and are perfect for covering up whatever a girl doesn’t want to show off. A Muu takes the chill off an ocean breeze and the fluid design looks (and feels!) fantastic in action. The Ruu-Muu includes a back pocket for convenient access to keys, sunscreen or other necessities. $85

SKYEº HUUGS “Huugs” sleeves complement the dresses with flirty mix-and-match fabrics. Huugs let you wear your favorite Muus on cooler days and fold easily into a Ruu-Muu pocket for simple storage when things heat up. $38

NUU-MUU Nuu-Muu is the whimsical child of two long-time friends who grew tired of the “same old” in athletic apparel. Nuu-Muu exercise dresses celebrate femininity. The flattering cut, comfortable fit and exceptional versatility make Nuu-Muu a favorite from beach to trail and anywhere in between. Our coordinating pieces layer gorgeously for year-round versatility. Made in the USA, Nuu-Muu does what you do, beautifully.

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GREEN EAGLE FEATHER BELL-BOTTOMS Blessing the earth and the sky and everything in between.

Guided by the four directions, we fly fast and free. The Green Eagle Feather bell-bottoms have a high and low waistband option without elastic, so they won’t cut into the body. Wear them to hot yoga or a night out on the town. Four-way stretch to expand with your muscles in all movement, breathable to reach the highest peaks, chafe-resistant and antibacterial. $58

ENVISIONS HOT PANT Angel eyes and mermaid dips. The Envisions Hot Pant has a high and low waistband option without elastic so they won’t cut into the body. Wear them to hot yoga or a night out on the town. Four-way stretch to expand with your muscles in all movement, breathable to reach the highest peaks, chafe-resistant and antibacterial. $72

RAINBOW PRIESTESS COFFEE LOVER TANK The most high. The Rainbow Priestess Coffee Lover Tank is a scoop-neck top for the perfect workout, swim or night out. There is no lining in this top, providing room to breathe. Wearing this top makes you feel like you are wearing nothing. $32

EAGLE FEATHER PINK MERMAID TANK Blessing the earth and the sky and everything in between.

Guided by the four directions, we fly fast and free. The Eagle Feather Pink Mermaid Tank is a scoop-neck top for the perfect workout, swim or night out. There is no lining in this top, providing room to breathe. Wearing this top makes you feel like you are wearing nothing. $38

TEEKI We dance to a different beat, stretch with the yogi, run to the highest peaks, hike in unexplored territories, and swim where the ocean becomes one.

We are teeki. We take water bottles and turn them into clothes, giving them purpose again through an eco-friendly process. We support you with your active lifestyle and adventures; yoga, gym, workout, surf, sports, dance, flow and constantly moving forward with your body, mind, and spirit.

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SURFSKINS These ladies are all smiles because they look great, their skin is protected with 60+ SPF, and getting in and out of their wetsuits is a tear-free experience. Could a standup paddler ask for anything more? $125

SURFSKINS MINIS “Do I look sexy or what?!” SlipIns SurfSkin Minis make you look fabulous. With 60+ SPF and bold prints, the SUP world will stand up and take notice. $90

SURFSKIN BLUEFISH MINI Surf’s up, baby! Grab your board and grab a ride in your SlipIns SurfSkin Bluefish Mini, with 60+ SPF. Be at one with the water and become that stylish rider. $90

SPOTTED CAT CAPRI Raising the heat factor in SlipIns Spotted Cat capris. Go from SUP to the sand to the gym in total comfort and style. These capris dry quickly, have 60+ SPF and are perfect for all kinds of activities. $75

BLUE FEATHER CAPRI SlipIns Blue Feather capris are so soft, you feel lighter than air while wearing them.

They dry quickly and protect from the sun, ideal on land or water. $75

BLACK TURTLE CAPRI Whether barefoot on a board in the water or in strappy sandals with a sexy wrap, your SlipIns Black Turtle capris will have you styling. Nothing is more comfortable or versatile.$75

GYMSKINS Synergy: The cooperative action of style and function, artistically designed to enhance your exercise regimen. Flattering, body-contouring and comfortable,SlipIn GymSkins do just that in the Synergy style. $145

GYMSKIN SYMMETRY SlipIns GymSkin Symmetry: Beauty in balance, harmony, proportionality, shapeliness, and equilibrium. All intrinsic elements in SUP yoga. You will find your center in a SlipIns GymSkin Symmetry. $145

SLIPINS SlipIns, the company, lives in the heart of the surfing and exercise mecca here in Southern California and for that reason, is perfectly positioned to be in tune with all the activities that these garments are ideally suited for.

• SlipIns are bold, beautifully designed, sexy creations that will enhance your exercise lifestyle in fun and useful ways.

• SlipIns protect you from sun “over exposure” with a 60+ SPF rating.

• SlipIns support your musculature for more successful and effective exercise sessions.

• SlipIns help women & children get into that pesky, troublesome wetsuit with ease and fluidity.

• SlipIns are all about fashion, fun, and function.

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KINI CAPRI SPORT We listened to our customers and retailers, For 2015 we’ve slightly increased the rise of our Popular Capri Sport with sizes ranging form XS-XL. Every Capri Sport comes with waistband drawstring for extra support so no matter what sport you throw at them, they won’t come off! $75

KINI LEGGINGS All of our leggings for 2015 are UPF50+ rated and come with waistband drawstring for extra support. Our Premium NON compression leggings can be worn all day without getting uncomfortable and protect you form the elements as proven in the 32 mile Molokai to Oahu race. $84

SPORT BRAS Our New MAHIKU sports bras are reversible, so you get two tops for the price of one. The X back and H back give Medium support and are extremely comfortable all day long. Our over the shoulder H back with its adjustable “H” strap is designed for extreme Surf conditions or vigorous sports. $52

HEAD BANDS Instead of our cut off extra materials ending up in landfill after production we made Headbands out of them reducing our environmental impact. $8.95

MAHIKU We don’t follow fashion trends at MAHIKU®, we just make really good Activewear. We use only Premium Performance Fabrics throughout our product line.

Our entire line is just as happy in the water as out.

MAHIKU Activewear is MADE in the USA in a quality factory using the superior flat lock stitch wherever necessary.

We’re not just here to look Pretty…. the MANY colors of MAHIKU.

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SOFT GOODS

CHLOE TOP IN RAINBOW BATIK MOOREA BOTTOM IN STAR APPLE The Chloe reversible top was designed for those who want more coverage with maximum functionality. This top is an awesome piece to add to your swim arsenal. The Chloe top cross-ties in the back and is fully adjustable. We are loving this top! A to DD cup.

NATALI TOP IN STAR APPLE CATALINA BOTTOM IN RAINBOW BATIK The Natali reversible top, an amazing layering piece, was designed with SUP yoga in mind. This top is extra-comfortable with thick cross-back straps taking the pressure off your neck. This design is great for stand-up paddling, SUP yoga and surfing. With no tie on your back, this top is perfect for shavasana on your paddleboard or yoga mat! Our favorite top! A to D cup.

JESSICA TOP IN BLACKBERRY LA LANCHA BOTTOM IN ABALONE Who doesn’t love a halter-top? This new design looks like a halter in the front but cross-ties in the back, taking pressure off the neck. This is a very supportive, comfortable top, especially for larger chest sizes. You will never want to tie another halter-top around your neck again! A to DD cup.

KATHRYN TOP IN WATERY CHEVRON HANA BOTTOM IN JACK FRUIT The Hana reversible bikini bottom has the perfect amount of coverage for SUP yoga, paddling and surfing. The Hana has a side-tie to ensure the bikini stays on in any adventure, and it looks great on all sizes!

LOCAL HONEY Local Honey Designs creates swimwear and apparel for waterwomen, yogis, travelers and the free spirit in all of us!

Our mission is to provide only the highest-quality products, maintaining excellent fit and versatility while reflecting our appreciation for Mother Nature and an active lifestyle. Local Honey uses XTRA LIFE LYCRA® fiber for a beautiful, longer-lasting, better fit.

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SOFT GOODS

ULTIMATE LONG SLEEVE All new and loaded with features! The Sweet Waterwear ultimate long sleeve features an eight-inch front zip, thumbholes, ultralight one-piece hip to wrist side mesh panel, large back pocket with hidden zip, flattering back side accent panels and a high collar for sun protection. $94

HOKULEA WATER SPORTS BRA The all new Hokulea water sports bra is crazy cute and our most supportive sports bra. It’s right on trend with a mesh center and inserts for a fashionable flair and with great ventilation for those high sweat zones. Sporty, fun, supportive and reversible! One side is classic solid black and the other side is either pacific with black trim or fuchsia with black trim. $58

OKOLE BOOTIE SHORT Sweet Okole Bootie is back by popular demand – we updated our bootie short with cleaner lines and a three-inch inseam. Crazy comfy and a flattering snug fit make it the ultimate watersport short. Now available in coral, aqua and classic black with Pacific blue waistband. $45

SKORT Who says skorts can’t be flattering? We streamlined a slim profile skort so it doesn’t ride up. With vertical seaming and panels for a more slenderizing look, plus a four-inch inseam on the undershort, this is one sweet skort. Available in classic black and black with gray center panels. $68

SWEET WATERWEAR In a single word “Sweet” It’s not only our family name, it’s our mantra. It sums up: Who we are, What we create, and reflects our outlook on life. Since our apparel line bears our family name, well “Sweet” means everything to us.

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HEAD TO SEA HOODIE This hoodie moves with a silky, sleek fit that sets it apart from your everyday hoodie. It’s perfect for layering up on the slopes as the hood fits perfectly under your helmet, cutting through wind on a blustery run, and for UPF protection while you hit the surf. Oh, and it’s quick-dry too, so SUP away! $96

SHOW ‘EM WHATCHA GOT CAMI Built for land, sea and style, this form-fitting top is equal parts flattering and functional. Originally constructed as an alternative to a bikini top when SUPing, the Show ‘Em Whatcha Got Cami boasts both maximum breathability and versatility. It incorporates our quick-dry mesh fabric at the bodice, a supportive built-in bra, adjustable shoulder straps for comfort and adjustable ruching detail at the hip. $54

LAND & SEA BOOTY SHORT These supportive and slimming compression shorts are perfect for any sport. The technical fabric dries quickly and stays with you. The longer inseam provides greater coverage while the wide waistband keeps hips comfortably covered. $48

LAND & SEA LOGO KNICKER These highly technical knickers are constructed for high performance on land and sea. Compression support hugs muscles and smooths curves. The quick-dry fabric can come with you into the water, dries quickly when you get out, and protects skin from harmful UV rays. Originally designed for SUPers to feel sleek both in and out of the water, the compression fabric has helped these knickers become a fan favorite for the running crowd too. Mid-rise, with wide waistband and hidden hip and back pockets ideal for your smartphone, credit card and keys.$72

HIGH & TIGHT CAPRI Compression fabric offers a body-hugging fit that feels great during a workout, with a slightly higher waist for ultimate support and comfort. The pant stops mid-calf, ideal for a run or walk, and even tucks neatly into your boots for a great street look. $76

EVERYTHING LEGGING Everything Leggings all day, every day! These will replace every other legging in your wardrobe. The wide waistband makes for a comfortable and supportive top with the usual Graced by Grit hidden pockets that can hold your phone, gel packs, credit cards and keys. The flattering fit and comfortable fabric make these strong enough for any workout and something you will want to wear all day. $86

MOVIE STAR JACKET Our most fashion-forward and high-function jacket is the perfect combination of technology, warmth and style. And with the ribbed stretch fabric, this ideal pre- and post-workout piece keeps your shape looking good. Form-fitting and longer in length to create a sleek and slender look. $128

GRACEDBYGRIT We hope that when you wear GRACEDBYGRIT, you will be inspired to feel confident and motivated to be active. We understand what it takes to be a woman. We celebrate the strength behind every woman’s story.

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SABA TANK DRESS Lime Wave. Easy-to-wear dresses (95% cotton and 5% spandex) that will take you from the beach to the bar. Machine washable. $69

FOR PROTECTION AGAINST THE ELEMENTS WOMEN’S SUNTEK KEEP CALM AND PADDLE ON Dark aqua. $44

HIDDEN SURFER Light turquoise. $44

HIDDEN SURFER White. $44

HIHO CLOTHING Inspired by life in the Caribbean, HIHO makes casual and comfortable linen shirts and sweaters, beach dresses, printed beach cover-ups and soft cotton tees.

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SOFT GOODS

COOLA PET Protect your best friends! Skin cancer unfortunately isn’t only a humban problem and veterinary dermatologists recommend sunscreen for pets. COOLA Pet is formulated specifically for dogs and horses using the highest concentration of natural ingredients possible. Healthy sun protection for all! $18 • Comparable to SPF 30 • Vet Recommended • Vitamin Rich • Synthetic Fragrance Free

• FDA Compliant • Adds Sheen • Soothes & Protects • Water Resistant (40 minutes)

MAKEUP SETTING SPRAY Makeup meltdown and UV exposure have met their match! Introducing the first 70%+ certified organic SPF 30 Makeup Setting Spray from COOLA. A weightless, matte finish mist protects the sensitive skin of your face while keeping your makeup looking fresh all day.

This highly advanced formula includes both Cucumber and Aloe Vera Extracts to help soothe and refresh skin; and Hyaluronic Acid, known to bind moisture and help soften, tone and rehydrate skin. Reduce the appearance of pores, fine lines and wrinkles, and protect your skin from the sun’s harmful UV rays with broad spectrum SPF30 protection. Protect as you set! $36 • For use after makeup applications, touchups and reapplications • 70%+ Certified Organic Ingredients • Natural Green Tea & Aloe scent

• No touch/rub matte finish spray • Formulated with Hyaluronic Acid

4-PIECE ORGANIC SUNCARE TRAVEL SET Our signature Go Green Not Red!™ COOLA Travel Set includes a quartet of our most popular luxury organic and natural suncare must haves, all in TSA approved carry-on sizes!

Our high-performance products protect and nourish the skin with vitamins and age-defying antioxidants, while remaining free of parabens, paba, petroleum and phthalates. All in a reusable, travel-friendly and limited edition COOLA travel clutch! $39.99 • $75 Value!

• Protects & repairs • Award-winning product assortment • TSA approved carry-on size products • Limited edition COOLA clutch • Includes TSA Approved Size Products: - 3.4oz Sport SPF 30 Piña Colada Sunscreen Spray - 2oz ER+ Radical Recovery® After-Sun Lotion - 0.85oz Classic Face SPF 30 Cucumber Moisturizer - Full-Size Liplux® SPF 30 Original

ECO-LUX 8OZ SPORT SPF UNSCENTED SUNCREEN Hurray for Spray!® Spritz your sunscreen on the go with this clear, natural, and unscented continuous spray. Offering broad spectrum SPF 50 protection, this deluxe, eco-sized Farm to Face® sourced spray will nourish and hydrate skin with 70%+ certified organic ingredients like Cucumber, Algae and Strawberry Extracts. Formulated for the rigorous demands of sport, this spray sunscreen is water resistant for 80 minutes. Have your fun in the sun and then some with COOLA! $36 • Easy spray-on application • Deluxe, Eco-Size for better value • 70%+ certified organic ingredients • Infused with anti-aging antioxidants • Water Resistant (80 minutes) • No nano-sized particles

COOLA COOLA products are made with up to 97% certified organic ingredients, sourced with a Farm to Face® philosophy. Formulated with Plant Protection® and plant phyto-protectors, COOLA sunscreens contain up to 85% fewer actives than competitors.

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GOOD CONNECTIONS

WELLFIT INSTITUTE Naples, Florida + Beyond wellfitinstitute.com facebook.com/wellfitinstitute jill@wellftitinstitute.com/@wellfitjill Wellfit Institute guides you to a life of passion, purpose and adventure. Life Coaching, Adventure Therapy, SUP Yoga, Kiteboard and Adventure retreats.

Create Vision. Practice Wellness. Seek Adventure.

PHOTO © RACHAEL THOMPSON PHOTOGRAPHY

STOKED YOGI

SUPVASANA YOGA

“SET YOUR INTENTION, BREATHE IT TO LIFE.”

Life is meant to be filled with adventure and lived with passion. Shake your life up and join Stoked Yogi for a workshop, retreat, or certification in SUP Yoga. We artfully balance wellness, indulgence, and play in our events. Through yoga, outdoor fitness, and self-study, we invite transformation in body, mind, and spirit. WPA, PaddleFit, Yoga Alliance approved. www.stokedyogi.com

323.332.YOGA

stokedyogi

@stoked_yogi

Supvasana Yoga is the Sierra Nevada’s premier Floating Yoga and Fitness Studio located in Nevada City. Enjoy a class or a High Country Retreat. Bring your love of Yoga, Fitness, and Nature together on the water. supvasanayoga.com

530.575.0240

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Te am R ide r L i zi R ui z ex p lore s the c rystal cle ar wate rs aro un d A ll igator re e f on h e r c usto m I n digo b o ard. L o c ate d j ust 4 mi le s o ff o f I s l a m ora d a ( i n the F lorida Keys) t h i s re e f has an a bun dan c e o f s e a l i fe that j ust bursts with c olor a n d i s waiti n g to b e di s c ove re d .

i n d igo - s u p. c o m | R e ach b eyon d t h e s h ore. . .

Ian Vaz, Hawaii

Ian 89in2

Caio 91in2

Ian Vaz Model 7’5” 8’2” and 9’ also available

Photo: Bruno Lemos

INFLATABLE DELUXE

CARBON RAIL - STIFF AND LIGHT

TRIDENT PERFORMANCE SPORTS INC., CANADA/USA Ph: 866 929 9626 e-mail: info@tridentsports.com Photographer : John Carter

Toby Hüther 12’6”X31” TOURING DELUXE

RACER

EXPLORING

ALLROUND

12’6”X28” RACER 14’0”X31” TOURING 12’0”X33” 14’0”X28” RACER 12’6”X31” TOURING 11’2”X32” 12’6”X26” RACER 11’6”X30” TOURING 10’5”X30” 10’5”X32” 10’0”X35” Most models available in Deluxe and Zen.

SURF

TEAM

ATLAS 9’0” X 30” CONVERSE 18’6”X60” STARSHIP BLEND 9’5” X 36” SUP POLO DRIVE WIDE POINT WHOPPER

YOGA

RIVER

11’2”x40” YOGA 40 11’0”x34” STREAM 1’2”x32” YOGA CROSS OVER CROSS OVER 9’6”x36” STREAM 10’0”x35” YOGA 8’6”x33” X-STREAM DASHAMA

SPECIALTY

11’6”x30” 11’2”x40” 12’0”x34” 12’0”x28”

PADDLE FOR HOPE EXPLORER SPORTSMAN OCEAN RESCUE

INFLATABLE DELUXE

CARBON RAIL - STIFF AND LIGHT

TRIDENT PERFORMANCE SPORTS INC., CANADA/USA Ph: 866 929 9626 e-mail: info@tridentsports.com Photographer : John Carter

Eliane Droemer 11’6”X30” TOURING ZEN

Toby Hüther 12’6”X31” TOURING DELUXE

Magic Bag

V8 DOUBLE ACTION PUMP

TOP COVER WITH POCKET (ONLY DELUXE) MULTIPLE HANDLES

TIKI GAUGE

SINGLE ACTION

HIKING STRAPS ERGONOMICALLY SHAPED

BACK SUPPORT ERGONOMICALLY SHAPED

RACER

EXPLORING

ALLROUND

12’6”X28” RACER 14’0”X31” TOURING 12’0”X33” 14’0”X28” RACER 12’6”X31” TOURING 11’2”X32” 12’6”X26” RACER 11’6”X30” TOURING 10’5”X30” 10’5”X32” 10’0”X35” Most models available in Deluxe and Zen.

SURF

TEAM

ATLAS 9’0” X 30” CONVERSE 18’6”X60” STARSHIP BLEND 9’5” X 36” SUP POLO DRIVE WIDE POINT WHOPPER

YOGA

RIVER

11’2”x40” YOGA 40 11’0”x34” STREAM 1’2”x32” YOGA CROSS OVER CROSS OVER 9’6”x36” STREAM 10’0”x35” YOGA 8’6”x33” X-STREAM DASHAMA

SPECIALTY

11’6”x30” 11’2”x40” 12’0”x34” 12’0”x28”

PADDLE FOR HOPE EXPLORER SPORTSMAN OCEAN RESCUE

STRAP FREE SYSTEM STORING EXCESS STRAPS WHEN NOT CARRYING THE BOARD. EXCLUSIVE HARD PLASTIC SHELL WITH ROLLER WHEELS

DOUBLE ACTION

DECK PAD 4MM EVA SQUARE GROOVED WITH CROC SKIN TEXTURE

With light, durable award winning performance designs, Starboard continues as the trendsetter and world leader.

COMPRESSION RAIL BAND 0.5MM AIRTIGHT INNER RAIL BAND 0.5MM NOSE AND TAIL RAIL BAND 0.7MM

OUTER RAIL BAND FOR FURTHER STIFFNESS AND STRENGTH.

www.star-board.com www.facebook.com/starboardsup

a w om e n’s p a d d l e b oa rd m a ga z i ne

for th e body + m i n d + s ou l A Women’s Paddleboard Magazine For the Body + Mind + Soul

WILMINGTON Kimberly James

WEEKI WACHEE Amanda Mims

WINTER

Evelyn O’Doherty

The Essence of FLOW • V2N3 A REID INOUYE PUBLICATION

VOL2N3 USA $6.95

THE ESSENCE OF FLOW Three Island Women Connected by the Sea