Reilly Design Credit Union Portfolio

brand environments protomodel concepts branch design member experiences signature elements interiors retail design

THE MEMBER EXPERIENCE

our work creating inspired experiences for credit unions nationwide

reillydesign is an architectural and interior design consulting studio focused on the inventive conception of built environments. We utilize the right blend of architectural and interior design with graphics and technology to convey the branding and positioning of financial institutions. We provide compelling spaces that sell.

We specialize in providing innovative design solutions to financial institutions of all types striving to accommodate a chosen demographic. We help institutions leverage the retail branch to engage the customer experience on a more personal level. Reilly Design brings together, through strategic partnerships, the right talent at the right time to fulfill each clients’ needs.

We strive to provide the most efficient way possible for large, small or de novo institutions to benefit from our experience, and that of our partners, to bring them the exceptional creativity and service one might expect of a much larger studio.

we create member

credit union design

•environmental brand translation

•protomodel concepts

•branch design

•customer experiences

•retrofit concepts

•signature elements

•millwork design

•interior design

•fixture / retail element design

financial

•banks

•credit unions

•signature elements

•retail fixtures

•branded palettes

•digital fixtures|content

•building branch concepts

retail

•retail concept development

•branded environments

•customer experiences

•store planning

•fixture design

•restaurant

interiors

•residential

•commercial

•corporate

•hospitality

•loft/condo

•model units

•furniture

commercial

•design feasibility studies

•project concepting

•approvals materials

•design partnering

•joint ventures

•as-built documentation

residential

•distinctive homes

•vacation getaways

•condos

•lofts

•specialty structures

contract consulting

•third party design consulting

•sales support|presentations

•on call design concepting

•production|presentation support

•illustration|rendering

•retainer or hourly consulting

real estate graphics

•architectural rendering

•preliminary concepts

•presentation materials

•approvals materials

•marketing material

•as-built documentation

design collaboration

•on site team member

•design charrettes

•in-house design consulting

•CAD consulting/production

•design concepting

•presentation

strategic partnerships

•architects

•interior designers

•industrial designers

•graphic designers

•visualization consultants

•brand & strategy consultants

•real estate developers

•real estate brokerage houses

•promotional resource shops

•design/build companies

•millwork shops

who we’ve worked with

great environments should create a deeper, richer experience for your customer and employees by creating memorable and tangible experiences

must clearly communicate tangible features and intangible benefits that will attract customers’ attention and draw them into interaction

there are two sides to every brand

• the part you create

• the part that is kept in the mind of the consumer

since your brand really is the promise you make to your customers, shouldn’t your environment reinforce that promise with a great customer experience?

“Personalized service, convenience, and ease of use are key factors that customers consider when selecting a financial insitution.”

“For the majority of customers, branches still constitue the preferred channel for opening an account.”

Pricewaterhouse Coopers LLP 9/09

todays customer

Customers are now adopting alternative delivery channels

PwC Advisory

29% cite ATMs/kiosks as their 1st or 2nd channel of choice.

11% cite online banking as their preferred channel

evolution of the branch

•redefine role of the branch

•examine services provided in the branch

•re-visit the square footage and staff counts required to provide an optimal brand experience

•provide spaces for higher return products - wealth management, insurance, financial planning services

•individual branches within a network need to cater to specific audience and their individual needs

drivers

•customized branch designs to serve needs of diverse customer base

•consistency of branch design is important in order to provide customers with a reliable experience across branches and to enhance their self-service experience and reinforce the brand

features

•designed to deliver privacy, safety, and sense of security across all interactions

•digital marketing and signage facilitate branch navigation and makes offerings in new ways

•self-service channels emphasized for routine low-return transactions

•education tools displayed prominently

PwC

st mary’s bank

mary’s bank

Reilly Design collaborated again with Adrenaline on the redesign of a tired old bank branch into a new branded environment utilizing brand palette the creates a new fresh member experience for America’s Oldest Credit Union

bridgewater cu

Reilly Design designed this new branch for Bridgewater CU - a division of Merrimack Valley Credit Union. This is part of a larger retail development and creates an environment for private member consultation and transactions with universal bankers. Full drive-up capabilities are also included.

Reilly Design designed the new branch and interiors of Midcoast Federal Credit Union’s new headquarters. Incollaboration with Graham Architects and Officeworks Inc. we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members. midcoast

freeport, me

midcoast fcu

edgecomb, me

Reilly Design designed the refresh of the existing branch interiors of Midcoast Federal Credit Union’s branch in Midcoast Maine. Incollaboration with our interiors and furniture partner Exterus, we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.

midcoast fcu

thomaston, me

We designed the refresh of the 14 year old existing branch interiors of Midcoast Federal Credit Union’s branch in Midcoast Maine. In collaboration with our furniture partner Exterus, we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.

midcoast cu thomaston, me

Ron Reilly was the designer for exterior of this new branch for MidCoast Credit Union. The design was to reflect the client’s new brand and reflect the local seaside Down East Maine architecture with a subtle representation of a lighthouse.

“the building is the physical representation of your brand”

bridgewater cu

plymouth, ma

The design for Bridgewater CU is part of Merrimack Valley Credit Union. The goal was to refresh a tired older bank branch into a more inspired member experience in a retail location near where there are plans to build a new branch.

usc credit union

los angeles, ca

Reilly Design collaborated with Adrenaline on the design of USC Credit Union’s new Student Village branch. The goal was to create a new look for USC’s new branch palette and operating model utilising assisted self-service machines and private consult spacees in a highly branded sutdent-focused environment.

usc credit union

los angeles, ca

america first cu new protomodel

Reilly Design collaborated again with Adrenaline on design concepts for the new America First Protomodel branch. The first stand-alone branch to leverage to the new universal banker / assisted self service model and new brand palette creates a new fresh member experience.

america first cu in-store program

Reilly Design collaborated again with Adrenaline on design America First in-store branches. The first in-store branches to leverage to the new universal banker model and new brand palette creates a new fresh member experience.

america first cu in-store program

Reilly Design collaborated again with Adrenaline on design America First in-store branches. The first in-store branches to leverage to the new universal banker model and new brand palette creates a new fresh member experience.

gte financial

tampa, florida

Reilly Design collaborated with Newground on design concept to create a new small branch for GTE Financial to replace an existing downtown branch. The objective was to create a unique and eye-catching space to serve as a “Brand Billboard.” This prominant location in Tampa’s downtown arts district would also leverage its day and nightime presence to peek curiousity promote channel migration as well as attract a new audience.

A series of Signature Design Components and Graphic Elements were developed to be utilized in other locations in various formats and sizes to create a consistent look and message throught the GTE footprint

gte financial tampa, florida

Reilly Design collaborated with Adrenaline on design concept to create a new small branch for GTE Financial in a high traffic retail center in the Centro Ybor section of Tampa. The objective was to create a unique and eye-catching space to serve as a “Brand Billboard.” This location with close proximity to a university environment was geared to this particular student and young professional demographic.

A series of Signature Design Components and Graphic Elements were developed to be utilized in other locations in various formats and sizes to create a consistent look and message throught the GTE footprint

gte financial tampa, florida

Reilly Design collaborated again with Adrenaline on design concepts to update and refresh GTE’s South Tampa branch to creat a more dynamic environment catering to not only retail customers but members seeking GTE’s wide range of home financing opportunities. The design palette and signature components developed for previous projects were reimagined for this location.

new hampshire fcu

durham, new hampshire

Reilly Design worked with New Hampshire FCU to reimagine their existing Durham branch which is adjacent to the University of New Hamsphire campus. The goal was to create a fresh new branded environment to educate prospective members about their lines of business while creating a welcoming environment better suited to better serving current members

new hampshire fcu concord, new hampshire

Reilly Design worked with New Hampshire FCU to create a fresh new branded environment in a downtown Concord location not far from the NH State House and their core membership. The new brand location educates prospective members about their lines of business while creating a welcoming environment better suited to better serving current members.

1st advantage new protomodel

Ron Reilly was the lead designer during the design and implementation of a new prototype design for 1st Advantage Federal Credit Union. New design could be utilized throughout their entire footprint and offers architectural flexibility to suite local styles while offering better customer and employee experiences and better representation of the credit union’s product and service offerings.

1st advantage headquarters branch

Ron Reilly was the lead designer during the design and implementation of the new headquarters retail branch for 1st Advantage Federal Credit Union. The design utilized the same palette and signature elements used throughout their entire footprint.

1st advantage headquarters

Ron Reilly was the lead designer during the re-design and implementation of the interiors of the new headquarters for 1st Advantage Federal Credit Union. The design utilized the same palette and signature elements used throughout their entire footprint.

connex fcu branford, ct

Reilly Design designed this new branch to replace a former bank branch. The goal was to create a branch that would leverage the technolgy advantages of Personal Teller Machines to offload transactions to staff outside the branch to allow branch staff to focus on consultation in an environment that will deliver an efficient, exceptional member experience in a very small package.

Ron Reilly was the designer for the newest branch for the University of Kentucky FCU. The goal was to create a branch that had a dynamic interior as well as an exterior that met all the strict design guidelines of the development where the branch was to be built

alaska usa fcu new protomodel

Reilly Design worked with AlaskaUSA to efficiently and cost effectively refresh the look of AlaskaUSA’s current branch network to better express Alaska USA’s brand in the Alaska and Seattle markets through a system of signature components, merchandising elements and new finish and furniture palette.

ic federal credit union leominster, ma

small|efficient branch design concept

branch renovation

Reilly Design is currently working on designs for the complete renovation of an existing branch. The goal is to provide a new branded environment with program for new offices, a new more comfortable waiting area with digital messaging and resource library. The new branch will also meet new accessibility and energy codes.

tellers

mid-hudson valley fcu design concepts

Reilly Design collaborated with a large regional financial design build firm on the redesign of a local upstate New York credit union.

The goal was to take the original prototype design and create a “revisoned branch” that would allow for more branding opportunities, product and service displays, and a great member experience all inside a new building that would provide for outward projection of the environment to potential members

american heritage philadelphia, pa

Reilly Design provided design concepts for the headquarters addition of a Pennsylvania credit union. The goal was to provide an addition whose scale was sensitive to the existing building while respecting the traditional architecture and detail.

retrofit concepts

Reilly Design designed concepts for the repositioning of a suburban office building into a headquarters building for a regional credit union. The goal was to creat a more iconic architecture that would breath new life into a tired old building while giving the building a more current contemporary look

protomodel concepts

branch design

“designed to be migratable”

“brand icon”

** computer renderings courtesy of Tangram3DS

Reilly Design collaborated again with Adrenaline on design concepts for a line of new branch formats for Eastern Bank’s planned growth strategy for applying the proper branch size tailored to the markets they will serve.

“more efficient/effective retail environments”

“efficient/effective retail environment”

Reilly Design designed the new look for Alaska USA FCU Retail and Traditional branches located throughout Alaska and Washington State. Scope includes design of signature elements, new branch layouts and signature material palettes.

mall branches

alternative delivery channels

“provides opportunities for remote branding and merchandising where a majority of your customers choose interact with you”

self service

branch automation

micro branch

building concepts

“branches should be a brand icon that respresents the personality of the institution and fit comfortably in its surroundings ”

1st advantage fcu regions bank

bankatlantic

first national bank of bar harbor

display solutions

•technology kiosks

•white board displays

•promotional kiosks

•community displays

•self service terminals

•window displays

•exterior merchandising

•wayfinding / signage

“a look at some of the work currently in design ”

retail design

store design

The goal is to create a bright, energetic experience using cost effective, environmentally sensitive materials, and a color palette that reinforces the cricket brand.

intro cleveland

how we work

• concepting, a la carte or complete design services

strong brands are all about relationships

• design collaboration with in house marketing and retail teams

Reilly Design believes in the power of relationships. Relationships with your employees, your customers, your shareholders and your local community.

• collaboration with your local architect and engineers

It is because of these relationships that we have created a design firm with the flexibility to collaborate in a way that best suits your needs. At Reilly Design, we work to create a lasting relationship with you and those that work with you.

• collaboration with corporate facilities group

• collaboration with your ad agency or branding consultants

• material sourcing or bidding to local trades with your general contractor

• complete flexibility

Ron Reilly, Principal/ Design Director

Ron Reilly is an architectural designer with over thirty years experience in a broad range and scale of financial, commercial, retail, corporate, and hospitality architecture. He is a versatile designer able to work in traditional, contextual, and contemporary architecture as appropriate for each clients unique program and region. With a wide range of expertise in all phases of various project types, he understands the various challenges and complexities of the planning and implementation of environments from the early concept through final construction.

He has worked for a variety of large national design firms doing projects for a wide array of clients including GE, Fidelity, WSFS Bank, Suntrust, US Hotels Group and Marriott International. Ron studied Architecture and Historic Preservation at Roger Williams College and The Boston Architectural College.

*all work and design product represented in this document has been done entirely by Ron Reilly at Reilly Design a Reilly Studios LLC Company or by Ron Reilly while at, or in collaboration with other firms.

©2021 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Design and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Design LLC.