BranchXpress Reilly Design Case Studies

CASE STUDIES

branch redesign retail merchandising concepts Products I & Environmental Graphics WhAt We DO

WhAt We DO Products I Environmental Graphics

BP logo white

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FINANCIAL BRAND ENVIRONMENTS

•AN INTEGRATED APPROACH •DESIGN EXPERTISE •EASE OF USE •SIGNATURE ELEMENTS •LINE OF BUSINESS FOCUS •SPACE PLANNING •PLAYBOOK APPROACH •COST EFFECTIVE IMPLEMENTATION

Products I display WhAt We DO Products I display

BranchXpress partners with financial organizations to positively influence consumer buying behavior through brand translation, retail merchandising, retail digital networking, creative services, design/build and strategic market intelligence.

Clients depend upon Identity Group’s turnkey services to help maximize a financial institution’s most visible and often most under-utilized asset – the branch enviroment.

BranchXpress employees have positively impacted 36,000 retail locations in the United States and Europe.

WhAt We DO

Products I Environmental Graphics

WhAt We DO Products I Environmental Graphics

Our team includes former BrandPartners personnel instrumental with the development and implementation of programs and projects for various clients worldwide.

This team includes product engineers, designers, contract administrators, project managers, installers, and analysts who are all specialists in their fields of expertise.

reillydesign with a long history of collabortating with

BranchXpress, is an architectural and interior design consulting studio focused on the inventive conception of built environments.

We utilize the right blend of architectural and interior design with graphics and technology to convey the branding and positioning of financial institutions. We provide compelling spaces that sell. We specialize in providing innovative design solutions to financial institutions of all types striving to accommodate a chosen demographic. We help institutions leverage the retail branch to engage the customer experience on a more personal level. Reilly Design brings together, through strategic partnerships, the right talent at the right time to fulfill each clients’ needs.

We strive to provide the most efficient way possible for large, small or de novo institutions to benefit from our experience, and that of our partners, to bring them the exceptional creativity and service one might expect of a much larger studio.

we create

inspired customer experiences...

MUTUAL BANK

Stated Goals

Focus brand identity, voice & message Refresh checking acquisition program Make branches marketing & sales spaces Support business banking & loan efforts Reinvent public relations Leverage giving & sponsorships

existing plan Stated Goals

3 Mutual Bank | Environments | 12.21.2011

Anatomy of a Community Hub

Anatomy of a Community Anatomy of brand a Community Hub Hub of a Community Hub Focus identity, voiceAnatomy & message Refresh checking acquisition program Community Make branches marketing & sales spaces Store Support business banking & loan efforts Center Reinvent public relations BANK Leverage giving & sponsorships

Anatomy of a Community Hub

g Branded experience g Simple touches g Elimination of barriers g Food & drink g Community Branded ginvolvement Community

Anatomy of a Community Hub

Community Community g Hotel Living Store StoreMuseum Lobby Center Center Centerg g BANK BANK Community g g Center Hotel Hotel Living Living Hotel MuseumLobby Lobby Lobby Museum

3 Mutual Bank | Environments | 12.21.2011

Community Center

Store

BANK

Hotel Lobby

Living Museum

g g g g g

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

5 Mutual Bank | Environments | 12.21.2011

BANK

experie Branded experience Store g Simple Simple touchestouches of b g Elimination Elimination of barriers BANK g Food & drink Food & drink g B Store Community invo g Community involvemen g S Living g E Museum g Fo g C Living Museum Anatomy of a Community Hub

Community Center

g g g g g

Store

BANK

5 Mutual Bank | Environments | 12.21.2011

Hotel Lobby

Hotel Lobby

Living Museum

5 Mutual Bank | Environments | 12.21.2011

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BRANCH REDESIGN & MERCHANDISING CONCEPTS | 12.21.2011 | Environments | 12.21.2011 5 Mutual Bank | Environments 5 Mutual Bank

5 Mutual Bank | Environments | 12.21.2011

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Branded exp Simple touch Elimination o Food & drink Community i

Anatomy of a Community Hub

Anatomy of a Community Hub

Community Center

g g g g g

Store

BANK

Hotel Lobby

Living Museum

Community Center

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

Store

BANK

Hotel Lobby

Living Museum

g g g g g

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

Anatomy of a Community Hub

Anatomy of a Community Hub

5 Mutual Bank | Environments | 12.21.2011

5 Mutual Bank | Environments | 12.21.2011

Community Center

Store

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

Community Center

drive-up

BANK

Hotel Lobby

g g g g g

Living Museum

Store

BANK

Hotel Lobby

Living Museum

g g g g g

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

coupon

5 Mutual Bank | Environments | 12.21.2011

tellers

5 Mutual Bank | Environments | 12.21.2011

safe deposit

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queue m

check desk

Anatomy of a Community Hub

csr

gift display

manager community heroes

Anatomy of a Community Hub

unity Hub

g g g g g

Store

K

Living Museum

Hanson | Community Wall

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

22 Mutual Bank | Environments | 12.21.2011

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redesigned plan g Branded experience

Community Center

Store

g g g g

BANK

drinks coins

donations

Hotel Lobby

library relax

welcome

Living Museum

Anatomy of a Community Hub 5 Mutual Bank | Environments | 12.21.2011

Community Center

Store

Brockton West | Refreshments Area

BANK

Hotel Lobby

Community Center

g Branded experience Store g Simple touches g Elimination of barriers BANK g Food & drink + BRANCH REDESIGN MERCHANDISING CONCEPTS involvement g &Community C O L L A B O R A T I V E Hotel Living Lobby Museum

Simple touches Elimination of barriers Food & drink Community involvement

Living Museum

g g g g g

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

Middleboro | Donations Collection

44 Mutual Bank | Environments | 12.21.2011

41 Mutual Bank | Environments | 12.21.2011

5 Mutual Bank | Environments | 12.21.2011

floor plan

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existing exterior

proposed windows

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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entry view A

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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welcome A

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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entry view A

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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lobby view A

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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3

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Windows 2+3

Coffee/Coins/Donations : Concept A (Alt.)

COINS & COFFEE

DONATIONS CENTER

MUTUAL GIVING

Donate Here!

MUTUAL REFRESHMENT MUTUAL CHANGE

Free Coffee!

Coins for Cash!

REAL

people

SMART

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CHECKING

DONATIONS

fresh APPROACH

thinkers

8 Gift Display/Soffit deal FRIENDLY

Thank You!

9

Brand Wall at Teller

Library

SAVINGS

LOANS

BUS 1

FREE CHECKING Identity Group 10 Crosby Rd Dover NH 03820

Mutual Bank

©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

OPEN AN ACCOUNT GET A…

Bedford Street, Whitman, MA

COMMUNITY CHAMPIONS

Identity Group 10 Crosby Rd Dover NH 03820

Exterior: Windows 2+3

3/29/2013

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_Windows2+3_A.ai

FREE GIFT

©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

RESOURCE CENTER

Mutual Bank

Interior: Coffee/Coins/Donations

4/10/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_Coffee-Donations_AC.ai

THAT’S MY BANK

in Whitman, MA 14 Brand Wall on 2nd Floor

Teller Line Shown Flat

Identity Group 10 Crosby Rd Dover NH 03820

20 5/8 in

©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

110 in

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

Mutual Bank

Community Wall

3/29/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_CommWall_A.ai

Mutual Bank

Interior: Gift Display

3/29/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_Gift Display_A.ai

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

Mutual Bank

Interior: Library/Resource Center

3/29/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_Library_A.ai

7

“That’s My Bank”

Mutual Bank

Interior: Brand Wall at Teller

Bedford Street, Whitman, MA

1/2” = 1’-0”

Business Spotlight Kiosk

THAT’S MY BANK To make me smile

Welcome

To make more sense

for supporting my cause

FOR MAKING THINGS POSSIBLE

with real people

BUSINESS SPOTLIGHT

FOR THE TRUTH

RESOURCE CENTER

Local Business BUSINESS: Bright Lillies Florist

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum

“They definitely had the experience I needed to get my loan approved.”

– Lily Manchester, owner

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

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Mutual Bank

Interior: Brand Wall at Side Entry

3/29/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_BrandWall-SIDE ENTRY_A.ai

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Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

Mutual Bank

Interior: Brand Wall on 2nd Floor

3/29/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_BrandWall-2nd FLOOR_A.ai

BRANCH REDESIGN & MERCHANDISING CONCEPTS

Mutual Bank

Interior: Business Spotlight (Kiosk)

3/29/2013

Bedford Street, Whitman, MA

1” = 1’-0”

IDG_13-131_Mutual-BefordSt_BusSpotlightKiosk.ai

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12 Drive Up Components

12 Drive Up Components

23.6"

Entry Access Door

Entry Access Door

50.0"

13 Drive Up ATM

7.5"

Welcome

Welcome

7.5"

GRAPHIC WRAP (flattened) Vinyl Wrap with printed 4/C graphics

Hardware

Side View

MyMutualBank.com

Front View

MyMutualBank.com

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A

Plan View

Bumper Guards

Bumper Guards Side View (facing driver in drive up lane)

Identity Group 10 Crosby Rd Dover NH 03820

44” 44” END ELEVATION END ELEVATION (APPROACH) (APPROACH)

©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

Mutual Bank

Exterior: Bollards/Island Merch.

108” 108” 1/2” = 1’-0” FRONT ELEVATIONFRONT ELEVATION

Bedford Street, Whitman, MA

3/29/2013

Front View (facing driver during transaction)

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

IDG_13-131_Mutual-BefordSt_Front Door.ai

Mutual Bank

Exterior: VAT Wraps

3/29/2013

Bedford Street, Whitman, MA

1/2” = 1’-0”

IDG_13-131_Mutual-BefordSt_

13 Drive Up ATM 13 Drive Up ATM

A/C Grille

A/C Grille “THAT’S MY BANK”

Entry Access Door

“THAT’S MY BANK”

93.5”

Entry Access Door

93.5” A

6"

Identity Group 10 Crosby Rd Dover NH 03820 Identity Group 10 Crosby Rd Dover NH 03820

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Exterior: ATM Graphics

Mutual Bank

Mutual Bank

Bedford Street, Whitman, MA

3/8”MA = 1’-0” Bedford Street, Whitman,

©2013 Identity Group. All rights reserved. Information, material, and©2013 designsIdentity in this Group. document All rights are proprietary reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any to third and owned party, reproduced,

by Identity Group, postedInc. on and a global may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without thecomputer written consent information from network, Identity Group. or distributed in any way without the written consent from Identity Group.

Exterior: ATM Graphics 3/29/2013

3/29/2013

3/8” = 1’-0”

IDG_13-131_Mutual-BefordSt_ATM_A.ai

IDG_13-131_Mutual-BefordSt_ATM_A.ai

Bumper Guards

B

6"

44” 44” REAR ELEVATION REAR ELEVATION END ELEVATION END ELEVATION (APPROACH) (APPROACH)

END ELEVATION END ELEVATION

A

A/C

BRANCH REDESIGN & MERCHANDISING CONCEPTS Grille

108” 108” FRONT ELEVATION FRONT ELEVATION

A/C Grille “THAT’S MY BANK” “THAT’S MY BANK”

17 93.5”

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MIDSOUTH BANK

0

Current Floor Plan | Critique

Dwell Zone LACK OF A DWELL ZONE FOR CUSTOMERS TO LINGER AND SEEK OUT COLLATERAL ON THEIR OWN

Messaging SPACE LACKS SPACES TO DEVELOP A MESSAGING STRATEGY AROUND RETAIL COMMUNICATIONS

Exterior Messaging PERHAPS THERE IS A CREATIVE WAY TO USE THIS SPACE FOR CUSTOMER FACING OPPORTUNITIES?

CSR...

HAVE THEIR BACKS TO INCOMING CUSTOMERS DESK PLACEMENT LACKS DESITRED PRIVACY BY CUSTOMERS

Waiting Area/Library...

COULD BE UTILIZED HERE TO BLOCK VIEW AND PROVIDE LOUNGE SPACE

Offices VERY LARGE INEFFICIENT OFFICES WITH DESKS THAT CREATE BARRIERS TO CONVERSATIONS WITH CUSTOMERS

Office...

IS A GOOD SIZE AND COULD BE THE MODEL FOR OTHER OFFICES.

Glass Walls...

ARE A GREAT CHOICE TO ALLOW FOR SHARED LIGHT AND VIEWS TO CUSTOMERS.

EFFICIENT FURNITURE CONFIGURATIONS CAN FOSTER MORE DIALOG AND COLLABORATIVE INTERACTION (MONITOR ARMS AND ROUNDER DESKS)

VISUAL PRIVACY AND BRAND OPPORTUNITY CAN BE REALIZED WITH VINYL BANDING ETC., BUT DOES NOT ALLOW FOR ANY RETAIL COMMUNICATIONS THRU LACK OF WALL SPACE.

Office Walls...

MOVING OUTWARD WOULD CREATE MORE LOBBY SPACE AND ZONES FOR WAIT/ DWELL AND SELF-SERVE OPPORTUNITIES

Transaction Zone...

COULD UTILIZE AVAILABLE TECHNOLOGY TO ALLOW A MORE OPEN ENVIRONMENT AND LESS OF A BARRIER TO CUSTOMER/ EMPLOYEE ENGAGEMENT

Tech Bar TECH BAR / KIOSK FOR TRAINING AND APP EXPOSURE AND CUSTOMER ENGAGEMENT COULD BE INCORPORATED INTO LARGE CHECK DESK

Messaging GOOD BRAND SPACE AND OPPORTUNITY FOR MESSAGE OR MERCHANDISING

Queue VERY LARGE CHECK DESK WITHOUT DELIBERATE QUEUE

MidSouth Bank First Floor Plan | Critque

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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alternate Floor Plan | Concept A

Entry Area REVISED FLOORING LAYOUT HELPS DIRECT CUSTOMERS TO ZONES Coffee Area REFRESHMENTS AND MESSAGING OPPORTUNITY Exterior Messaging USE OF THIS SPACE FOR CUSTOMER FACING MESSAGES

CSR NEW ARRANGEMENT FOR FOR BETTER CUSTOMER INTERFACING.

Waiting Area/Library...

LOUNGE SPACE FOR WAITING. MILLWORK COMPONENT PROVIDES OPPORTUNITIES FOR LITERATURE DISPENSING, STATIC AND/OR DIGITAL MESSAGING.

Offices SMALLER DESKS AND TABLE SEATING AREA FOR BETTER CUSTOMER INTERFACING.

CONCEALS STAIRWAY. Check Desk SMALLER DESK AND LOCATION IMPROVES TRAFFIC FLOW Queue Line KIOSK WITH MESSAGING GREETS CUSTOMER WHILE DIRECTING TRAFFIC FLOW

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MidSouth Bank Alternate First Floor Plan | Concept A

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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B

alternate Floor Plan | Concept B

Coffee Area REFRESHMENTS AND MESSAGING OPPORTUNITY Exterior Messaging USE OF THIS SPACE FOR CUSTOMER FACING MESSAGES

Waiting Area/Library...

LOUNGE SPACE FOR WAITING. MILLWORK COMPONENT PROVIDES OPPORTUNITIES FOR LITERATURE DISPENSING, STATIC AND/OR DIGITAL MESSAGING.

CSR NEW ARRANGEMENT FOR FOR BETTER CUSTOMER INTERFACING.

Offices SMALLER DESKS AND TABLE SEATING AREA FOR BETTER CUSTOMER INTERFACING.

Check Desk SMALLER DESK AND LOCATION IMPROVES TRAFFIC FLOW Queue Line KIOSK WITH MESSAGING GREETS CUSTOMER WHILE DIRECTING TRAFFIC FLOW

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MidSouth Bank Alternate First Floor Plan | Concept B

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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C

alternate Floor Plan | Concept C

Entry Area REVISED FLOORING LAYOUT HELPS DIRECT CUSTOMERS TO ZONES Coffee Area REFRESHMENTS AND MESSAGING OPPORTUNITY Exterior Messaging USE OF THIS SPACE FOR CUSTOMER FACING MESSAGES

CSR NEW ARRANGEMENT FOR FOR BETTER CUSTOMER INTERFACING.

Waiting Area/Library...

LOUNGE SPACE FOR WAITING. MILLWORK COMPONENT PROVIDES OPPORTUNITIES FOR LITERATURE DISPENSING, STATIC AND/OR DIGITAL MESSAGING.

Meeting Room TABLE SEATING AREA FOR BETTER CUSTOMER INTERFACING.

CONCEALS STAIRWAY. Check Desk SMALLER DESK AND LOCATION IMPROVES TRAFFIC FLOW

Offices SMALLER DESKS AND TABLE SEATING AREA FOR BETTER CUSTOMER INTERFACING.

Queue Line KIOSK WITH MESSAGING GREETS CUSTOMER WHILE DIRECTING TRAFFIC FLOW

45

MidSouth Bank Alternate First Floor Plan | Concept C

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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MidSouth Community

Natchitoches

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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.

MidSouth Community

MidSouth Community MidSouth Community

Natchitoches

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Natchitoches

Natchitoches

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Louisiana

Louisiana

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Utdolor wisi enimconsectetuer ad minim veniam, diam nonummy nibh euis mod tincidunt ut laoreet dolore quis nostrud exerci tation ullam corper suscipit nislveniam, ut magna aliqu am erat volutpat.

Ut wisi lobortis enim ad minim quis nostrud exerci tation ullam corper suscipit lobortis nisl ut ex ea commodo consequat. ex ea commodo consequat.

Duis dolor autem velineum iriure dolor in in hendrerit in vulputate Duis autem vel eum iriure hendrerit vulputate velitvelit esse molestie consequat, vel illum dolore eu feugiat nulla esse molestie consequat, velat vero illum dolore eu feugiat nulla facilisis eros et accumsan et iusto odio dignissim qui praesent luptatum zzrilodio delenit. facilisis at vero eros et blandit accumsan et iusto dignissim qui blandit praesent luptatum zzril delenit.

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

The history and values of MidSouth Bank.

MidStory Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.

The history and values of MidSouth Bank.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

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IDG_13-139_MidSouth_CallCenter.ai

humble

BEGINNINGS MidStory

humble

BEGINNINGS

MidStory

MidStory

TIRELESS

STRATEGIC

expansion

perseverance

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MidStory

TIRELESS

perseverance

MidStory

STRATEGIC

expansion

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliqu am erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut ex ea commodo consequat.

©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

S T R A T E G I C

4/10/2013

1/2” = 1’-0”

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed blandit zzril delenit. diam nonummy nibh euispraesent mod tinciduntluptatum ut laoreet dolore magna aliqu am erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut ex ea commodo consequat.

Identity Group 10 Crosby Rd Dover NH 03820

A

Interior: Call Center

Royal Street Banking Center

MidStory

MidStory

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MidSouth Bank

Identity Group 10 Crosby Rd Dover NH 03820 ©2013 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Identity Group, Inc. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Identity Group.

BRANCH REDESIGN & MERCHANDISING CONCEPTS

MidSouth Bank

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliqu am erat

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliquUt am wisi erat volutpat. wisi enim ad veniam, minim veniam, magna aliqu am erat volutpat. enim Utad minim quis nostrud exerci tation ullam corper suscipit lobortis nisl ut quis nostrud exerci tation ullam corper suscipit lobortis nisl ut ex ea commodo consequat. ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla

facilisis at veroineros et accumsan iusto odio dignissim Duis autem vel eum iriure dolor hendrerit inetvulputate velit qui blandit praesent luptatum zzril delenit. esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliqu am erat volutpat.

Ut wisi enimsit ad minim veniam, Lorem ipsum dolor amet, consectetuer adipiscing elit, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut diam nonummy nibh euis mod tincidunt ut laoreet dolore ex ea commodo consequat.

sed

Royal Street Banking Center magna aliqu am erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut ex ea commodo consequat.

Interior: Call Center

4/1

1/2” = 1’-0”

IDG_1

MidSouth Bank

Interior: Call Center

4/10/2013

Royal Street Banking Center

1/2” = 1’-0”

IDG_13-139_MidSouth_CallCenter.ai

MidSouth Bank

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MIDLAND STATES BANK

inefficent space that doesn’t present an ideal view for customer. could be noisy with VATs etc.

safe deposit area is not secure or private.

Portable vaults with nested boxes? breakroom is large but probably suitable for size of building

CSR tucked away from view

teller area leaves no area for retail communications or brand

lobby area seems awkward - no oppurtunity for sales collateral or brand waiting area seems check desk placement inefficient with no doesn’t allow for convemessaging or sales nient queuing opportunity

display opportunity but too far away to be effective entry vestibule seems tight and somewhat hidden but does allow for welcome wall/ community focus element.

corridor seems redundant although blocks view to restrooms

office block great window view in from outside. partitions could be glass here

branch analysis

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www.reillydesign.net

©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be C O L L A B O R A T Idisclosed V E to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

BRANCH REDESIGN & MERCHANDISING CONCEPTS

Downtown Effingham branch design concepts 7.7.13

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cash/work

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‘hello’

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queue

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tellers

display wall

sd

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waiting/library

lounge

conference

lounge

conference

office

office

office

office

branch option 2

branch option 1

branch design concepts

©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

branch design concepts

7.7.13

Downtown Effingham

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Downtown Effingham

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branch option 3 www.reillydesign.net ©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

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Downtown Effingham branch design concepts 7.7.13

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

Downtown Effingham branch design concepts 7.7.13

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conference csr

safe deposit

lounge

du teller

cash/work

display wall

csr

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mech elec

copier supervisor/ csr

check queue

w tech bar

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waiting/library

line of business

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©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

C O L L A B O R A T I V E

BRANCH REDESIGN & MERCHANDISING CONCEPTS

Downtown Effingham branch design concepts 7.7.13

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display wall

check

tellers

csr

csr

conference waiting/library

‘hello’

www.reillydesign.net ©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

new branch concept Downtown Effingham

www.reillydesign.net

branch design concepts

©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

7.7.13

new branch concept Downtown Effingham

www.reillydesign.net

branch design concepts

©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

A

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S T R A T E G I C www.reillydesign.net C O L L A B O R A T I V E ©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

7.7.13

new branch concept

BRANCH REDESIGNDowntown & MERCHANDISING CONCEPTS Effingham www.reillydesign.net branch design concepts 7.7.13

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©2013 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC.

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ANCHOR BANK

w office

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copier

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check

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conference

line of business

mech waiting/library office

tech bar

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‘hello’

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check

queue

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line of business

waiting/library office

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coffee

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BRANCH REDESIGN & MERCHANDISING CONCEPTS

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seems very large for branch size. plumbing could be on wall adjacent to other plumbing

display opportunity but too far away to be effective

inefficent space that doesn’t present an ideal view for customer. could be noisy with VATs etc.

open waiting area seems awkward - no oppurtunity for sales collateral or brand

very large room that might benefit from being adjacent to entry for community use or after hours

office block great window view in from outside. partitions could be glass here

teller area leaves no area for retail communications or brand second waiting area seems inefficient with no messaging or sales opportunity

atm placement makes teller #3 space very tight

check desk placement doesn’t allow for convenient queuing door placement not ideal great place for display wall

agree with large/tall windows. important to get ceiling/soffit placement right

open offices could mirror each other to allow for display oppurtunity

entry vestibule seems tight but does allow for welcome wall/ community focus element. Might switch entry door opposite hand

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waiting/library

tech bar

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floor plan

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SANFORD INSTITUTION FOR SAVINGS

W

Environmental Graphics Floor Plan 1

Door Banding/Mortgage Message

2

Line of Business Wall (Wall A)

3

Focal Wall / POS Message (Wall B)

C-3 W 22

W

W 44

FDIC

X3 P

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FDIC

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LB Hol

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Focal Wall / POS Message (Wall B)

104"

94"

88 1/2"

16 1/8"

33 5/8"

Wall B

Wall A

25 7/8"

Loans S a v i n g s CDs Mortgages ATMs Checking Savings

Personal Banking

13 3/4"

9 3/4" 3 5/8"

18 7/8"

Listen.

4 3/4"

Personal Banking

Business Banking

501 Islington Street (Page 2 of 2) Portsmouth, NH SIS 11/5/12 William Anderson William Anderson William Anderson

R

ID

© 2012Identity Group All Rights Reserved

Checking Mortgages

welcome to SIS

Personal Banking

V-H L

Office Name: Address: Bank System: Date: Drawn By: Recommended: Approved:

8 1/4"

Arc Template Arc section sizes

FDIC

Note: Analysis of this branc blueprint without the survey or photograph field changes as nee

ND

WW

Hol

ce: e:

face: ICs: FDIC

P FDIC

IRAs Loans

35" TYP

Support. eBanking

Customers & Community

CHOOSE YOUR GE MORTGA EXPERT Local decision making, processing and servicing.

38" TYP

Looking to buy a home? Choosing the right mortgage banker who listens to your needs is an important step.

Front: Patti Thibeault Back from L to R: Don Cohen, Mark Sutton, Kimberly Stewart

Checking • Savings Loans • Cash Management Merchant Services

Checking • Savings • CDs Mortgages • Loans • IRAs

3 5/8"

Online Banking Mobile Banking • iPhone App Bill Pay • Finance Works

Provide.

Poster Frame 44 x 28 frame with poster.

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Background Panel Painted 3 mil komatex panel to match SIS tan color. Color TBD. Mounted to wall with tape or cleat (TBD).

3 5/8"

Give.

10 5/8"

17 3/8"

Vinyl Logo Coordinating lighter paint to create logo.

Color TBD.

We listen. We care.

We give. We volunteer.

Dimensional Lettering.

1/4” thick lettering solvent welded to background panel.

22 x 28 Poster Frame 4/C poster graphic.

Wall Background Coordinating darker paint to create arc.

Banners.

Existing unused banners.

One 5 ft. and two 9 ft. sectons.

BRANCH REDESIGN & MERCHANDISING CONCEPTS

Identity Group 10 Crosby Road Dover NH 03820

by A IdentityT Group,IInc. and C O L L A B tocomputer Oand owned Rinformation V mayEnot be disclosed to any third party, reproduced, posted on a global network, or distributed in any way without the written consent from Identity Group. ©2012 Identity Group. All rights reserved. Information, material, and designs in this document are proprietary

SIS

LOB Wall

12/5/2012

Portsmouth, NH

1/2” = 1’-0”

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P-3 Paint (trim)

P-2 Paint (walls)

P-1 Paint (accent walls)

C-1

C-1

T-1 C-1 P-1

P-1

VCT-1 C-2

T-1

C-1 C-1

C-2

T-1 C-1

C-2

P-1

NOTE: ALL WALLS TO BE PAINTED P-2* EXCEPT ACCENT WALLS KEYED ABOVE IN RED ALL DOOR/WINDOW TRIM TO BE P-3* *SATIN FINISH

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NEW HAMPSHIRE FEDERAL CU

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CITIZENS NATIONAL BANK

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PEOPLES BANK

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SUMMIT CREDIT UNION

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Š2013 BranchXpress. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by BranchXpress. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from BranchXpress.