Mutual Bank Branch Redesign Concepts

WHITMAN BRANCH branch redesign & retail merchandising concepts March 6, 2012

February 26, 2012

WHITMAN BRANCH branch redesign & retail merchandising concepts

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

Stated Goals

Focus brand identity, voice & message Refresh checking acquisition program Make branches marketing & sales spaces Support business banking & loan efforts Reinvent public relations Leverage giving & sponsorships

3 Mutual Bank | Environments | 12.21.2011

“Stated Goals” www.reillydesign.net

©2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

Anatomy of a Community Hub

Community Center

Store

BANK

Hotel Lobby

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

5 Mutual Bank | Environments | 12.21.2011

“Anatomy of a Community Hub” www.reillydesign.net

©2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

existing floor plan www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

Anatomy of a Community Hub atomy of a Community Hub Anatomy of a Community Hub Focus brand identity, voice & message WHITMAN BRANCH re-design & retail merchandising concepts 3.6.12 Refresh checking acquisition program

Community Make branches marketing & sales spaces

Store

Support business banking & loan efforts Center Reinvent public relations

J Branded experience J Simple touches J Elimination of barriers J Food & drink J Community Branded Jinvolvement Community

Anatomy of a Community Hub

BANK Leverage giving & sponsorships

Community exp Community Branded experienc J Hotel Living Store Store Store Lobby Museum J Simple CenterCenter CenterJ Simple touchestouc J Elimination of barr J Elimination BANK BANK BANK J Food & drin & drink Community J Food J Store Community J involveJ J Community Center Hotel Hotel Living Living Hotel Living J MuseumLobby Lobby Lobby Museum Museum BANK J J Hotel Living Lobby Museum on brand is the key to success

3 Mutual Bank | Environments | 12.21.2011

5 Mutual Bank | Environments | 12.21.2011

Anatomy of a Community Hub

Community Center

Store

BANK

Hotel Lobby

www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

| Environments | 12.21.2011 | Environments | 12.21.2011 5 Mutual Bank

5 Mutual Bank | Environments | 12.21.2011

5 Mutual Bank | Environments | 12.21.2011

Living Museum

J J J J J

B S E F C

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

drive-up

coupon tellers

safe deposit

w

queue m

check desk

b

manager community heroes

drinks coins

donations

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink www.reillydesign.net Community involvement

csr

gift display

library relax

welcome

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

floor plan

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

drive-up

coupon tellers

safe deposit

w

queue m

check desk

manager

optional csr

csr

gift display

drinks coins

donations

library relax

welcome

floor plan with optional CSR www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

WHITMAN BRANCH re-design & retail merchandising concepts

Community Center

3.6.12

Store

BANK

Hotel Lobby

Community Hub

munity nter

tel bby

Store

BANK

Living Museum

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

5 Mutual Bank | Environments | 12.21.2011

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

entry view

10

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

ub

J J J J J

Hanson | Community Wall

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

m view to community wall (CSR optional) 22 Mutual Bank | Environments | 12.21.2011

www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

11

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

Anatomy of a Community Hub

Community Center

Store

BANK

Hotel Lobby

www.reillydesign.net

Living Museum

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement waiting area

12

WHITMAN BRANCH re-design & retail merchandising concepts

Community Center

Store

BANK

Hotel Lobby

Living Museum

3.6.12

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

5 Mutual Bank | Environments | 12.21.2011

view of tellers and queue www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

13

WHITMAN BRANCH re-design & retail merchandising concepts

Community Center

3.6.12

Store

BANK

Hotel Lobby

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

5 Mutual Bank | Environments | 12.21.2011

Whitman | Focal Wall

view of tellers and queue

20 Mutual Bank | Environments | 12.21.2011

www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

14

WHITMAN BRANCH re-design & retail merchandising concepts Community

Center

Store

BANK

Hotel Lobby

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

3.6.12

5 Mutual Bank | Environments | 12.21.2011

y of a Community Hub

Community Center

Store

BANK

Hotel Lobby

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement “welcome”

www.reillydesign.net

©2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

15

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

view toward CSR and safe deposit www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

16

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

view toward safe deposit www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

17

WHITMAN BRANCH re-design & retail merchandising concepts BANK

Hotel Lobby

Living Museum

J Elimination of barriers J Food & drink J Community involvement

3.6.12

natomy of a Community Hub 5 Mutual Bank | Environments | 12.21.2011

Community Center

Store

est | Refreshments Area

BANK

Hotel Lobby

ank | Environments | 12.21.2011

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

Middleboro | Donations Collection

44 Mutual Bank | Environments | 12.21.2011

refreshments and donations

www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

18

Community Store Center concepts WHITMAN BRANCH re-design & retail merchandising BANK

Hotel Lobby

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

3.6.12

5 Mutual Bank | Environments | 12.21.2011

a more inviting entry www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

19

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

of a Community Hub

Community Center

Store

BANK

Hotel Lobby

Living Museum

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

www.reillydesign.net

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

let the community see you

20

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

natomy of a Community Hub

Community Center

Store

BANK

www.reillydesign.net

J J J J J

Branded experience Simple touches Elimination of barriers Food & drink Community involvement

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

Hotel

Living

let the community see you

21

WHITMAN BRANCH re-design & retail merchandising concepts Signature Elements

ample: BankAtlantic

3.6.12

Program

Before

After

munity Hub

NK

Store

J J J J J

Branded experience Simple touches Elimination of barriers www.reillydesign.net Food & drink Community involvement

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

gift displays and libraries

22

WHITMAN BRANCH re-design & retail merchandising concepts

3.6.12

nity Hub

Store

J J J J

Branded experience Simple touches www.reillydesign.net Elimination of barriers Food & drink

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

tellers and merchandising

23

WHITMAN BRANCH re-design & retail merchandising concepts

consult desk options

3.6.12

demountable walls

nity Hub

Store

J J J J

Branded experience Simple touches www.reillydesign.net Elimination of barriers Food & drink

Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .

furniture and wall options

24

www.reillydesign.net | www.identitygroup.com Š2012 Reilly Studios LLC dba Reilly Design and Identity Group. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC and Identity Group. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LCC or Identity Group.