WHITMAN BRANCH branch redesign & retail merchandising concepts March 6, 2012
February 26, 2012
WHITMAN BRANCH branch redesign & retail merchandising concepts
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
Stated Goals
Focus brand identity, voice & message Refresh checking acquisition program Make branches marketing & sales spaces Support business banking & loan efforts Reinvent public relations Leverage giving & sponsorships
3 Mutual Bank | Environments | 12.21.2011
“Stated Goals” www.reillydesign.net
©2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
Anatomy of a Community Hub
Community Center
Store
BANK
Hotel Lobby
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
5 Mutual Bank | Environments | 12.21.2011
“Anatomy of a Community Hub” www.reillydesign.net
©2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
existing floor plan www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
Anatomy of a Community Hub atomy of a Community Hub Anatomy of a Community Hub Focus brand identity, voice & message WHITMAN BRANCH re-design & retail merchandising concepts 3.6.12 Refresh checking acquisition program
Community Make branches marketing & sales spaces
Store
Support business banking & loan efforts Center Reinvent public relations
J Branded experience J Simple touches J Elimination of barriers J Food & drink J Community Branded Jinvolvement Community
Anatomy of a Community Hub
BANK Leverage giving & sponsorships
Community exp Community Branded experienc J Hotel Living Store Store Store Lobby Museum J Simple CenterCenter CenterJ Simple touchestouc J Elimination of barr J Elimination BANK BANK BANK J Food & drin & drink Community J Food J Store Community J involveJ J Community Center Hotel Hotel Living Living Hotel Living J MuseumLobby Lobby Lobby Museum Museum BANK J J Hotel Living Lobby Museum on brand is the key to success
3 Mutual Bank | Environments | 12.21.2011
5 Mutual Bank | Environments | 12.21.2011
Anatomy of a Community Hub
Community Center
Store
BANK
Hotel Lobby
www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
| Environments | 12.21.2011 | Environments | 12.21.2011 5 Mutual Bank
5 Mutual Bank | Environments | 12.21.2011
5 Mutual Bank | Environments | 12.21.2011
Living Museum
J J J J J
B S E F C
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
drive-up
coupon tellers
safe deposit
w
queue m
check desk
b
manager community heroes
drinks coins
donations
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink www.reillydesign.net Community involvement
csr
gift display
library relax
welcome
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
floor plan
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
drive-up
coupon tellers
safe deposit
w
queue m
check desk
manager
optional csr
csr
gift display
drinks coins
donations
library relax
welcome
floor plan with optional CSR www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
WHITMAN BRANCH re-design & retail merchandising concepts
Community Center
3.6.12
Store
BANK
Hotel Lobby
Community Hub
munity nter
tel bby
Store
BANK
Living Museum
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
5 Mutual Bank | Environments | 12.21.2011
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
entry view
10
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
ub
J J J J J
Hanson | Community Wall
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
m view to community wall (CSR optional) 22 Mutual Bank | Environments | 12.21.2011
www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
11
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
Anatomy of a Community Hub
Community Center
Store
BANK
Hotel Lobby
www.reillydesign.net
Living Museum
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement waiting area
12
WHITMAN BRANCH re-design & retail merchandising concepts
Community Center
Store
BANK
Hotel Lobby
Living Museum
3.6.12
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
5 Mutual Bank | Environments | 12.21.2011
view of tellers and queue www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
13
WHITMAN BRANCH re-design & retail merchandising concepts
Community Center
3.6.12
Store
BANK
Hotel Lobby
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
5 Mutual Bank | Environments | 12.21.2011
Whitman | Focal Wall
view of tellers and queue
20 Mutual Bank | Environments | 12.21.2011
www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
14
WHITMAN BRANCH re-design & retail merchandising concepts Community
Center
Store
BANK
Hotel Lobby
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
3.6.12
5 Mutual Bank | Environments | 12.21.2011
y of a Community Hub
Community Center
Store
BANK
Hotel Lobby
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement “welcome”
www.reillydesign.net
©2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
15
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
view toward CSR and safe deposit www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
16
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
view toward safe deposit www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
17
WHITMAN BRANCH re-design & retail merchandising concepts BANK
Hotel Lobby
Living Museum
J Elimination of barriers J Food & drink J Community involvement
3.6.12
natomy of a Community Hub 5 Mutual Bank | Environments | 12.21.2011
Community Center
Store
est | Refreshments Area
BANK
Hotel Lobby
ank | Environments | 12.21.2011
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
Middleboro | Donations Collection
44 Mutual Bank | Environments | 12.21.2011
refreshments and donations
www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
18
Community Store Center concepts WHITMAN BRANCH re-design & retail merchandising BANK
Hotel Lobby
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
3.6.12
5 Mutual Bank | Environments | 12.21.2011
a more inviting entry www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
19
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
of a Community Hub
Community Center
Store
BANK
Hotel Lobby
Living Museum
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
www.reillydesign.net
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
let the community see you
20
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
natomy of a Community Hub
Community Center
Store
BANK
www.reillydesign.net
J J J J J
Branded experience Simple touches Elimination of barriers Food & drink Community involvement
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
Hotel
Living
let the community see you
21
WHITMAN BRANCH re-design & retail merchandising concepts Signature Elements
ample: BankAtlantic
3.6.12
Program
Before
After
munity Hub
NK
Store
J J J J J
Branded experience Simple touches Elimination of barriers www.reillydesign.net Food & drink Community involvement
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
gift displays and libraries
22
WHITMAN BRANCH re-design & retail merchandising concepts
3.6.12
nity Hub
Store
J J J J
Branded experience Simple touches www.reillydesign.net Elimination of barriers Food & drink
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
tellers and merchandising
23
WHITMAN BRANCH re-design & retail merchandising concepts
consult desk options
3.6.12
demountable walls
nity Hub
Store
J J J J
Branded experience Simple touches www.reillydesign.net Elimination of barriers Food & drink
Š2012 Reilly Studios LLC dba Reilly Design. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LLC .
furniture and wall options
24
www.reillydesign.net | www.identitygroup.com Š2012 Reilly Studios LLC dba Reilly Design and Identity Group. All rights reserved. Information, material, and designs in this ocument are proprietary to and owned by Reilly Studios LLC and Identity Group. and may not be disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from Reilly Studios LCC or Identity Group.