2014 SPONSORSHIP PACKAGE & ADVERTISING OPPORTUNITIES
Sponsorship of Reining Alberta Reining Alberta’s Board of Directors would like to thank you for your interest in our Association and the sport of Reining. Reining is the fastest growing equine sport across the globe and has enjoyed very strong growth and interest here in Alberta over the last 20 years. The Association offers many different marketing and advertising opportunities to help you target the right reiners and competitive riders for your business or product. Reining Alberta was established in 1993 as a not-for-profit organization (Non Profit Society #506897065) dedicated to promoting, developing and enhancing the sport of reining in Alberta. Reining Alberta: • Has over 500 members • Will offer 14 Branch shows, 8 clinics and 3 major shows in 2014 • Our three Premier Classic shows (Spring, Summer, and Fall) combined will payout in excess of $95,000, with an average of 250 competitors attending each show, and over 350 spectators per show. Oline viewing reaches an even larger number of family, friends, and reining enthusiasts. • Is the largest NRHA Affiliate in Canada, with more members than many National Affiliates • Spring Classic is an NRHA Top 50 Show attracting competitors from across Western Canada and the Northern United States Through our various levels of shows, clinics and other programs Reining Alberta can provide you with an ongoing opportunity to promote your products and services, through signage, prizes, and booth opportunities. Reining Alberta recognizes the importance of the development of the love of horses and riding, and encourages the grass roots growth of the sport through our Branch Circuit system. Reining Alberta currently has three branch’s in the province; the North, Peace, and South Branch. This allows us to better meet the needs of our members in those particular areas and keep fun and educational shows and events closer to home. It also enables us to target your desired geographical area to better focus your advertising dollars. Many of our members are also active breeders working tirelessly to improve and better the sport by providing healthy and talented offspring that will lead the sport into the future. Reining Alberta helps through the initiation and management of a major breeding program. In 2013, the Reining Alberta Sire Incentive Program had 29 prominent stallions subscribed throughout Alberta. This program is growing and has successfully attracted an increasing number of entries each year. This program presents an opportunity for forward thinking sponsors to attach their name to a promising, growing program. Recognizing that the youth are the future of our Association, Reining Alberta offers many programs geared towards encouraging and involving our youth riders in the sport. All our shows offer youth only classes where they can compete against riders that are of similar age and ability. The Branch shows in particular offer many beginner youth classes to encourage new youth riders to try the sport and all it has to offer. With the support of many of the wonderful coaches and trainers in our province we also offer youth development clinics where they can learn from some of the best coaches in our industry. Our Youth Development Program is another exciting sponsorship opportunity. Youth members receive points by volunteering and participating at Reining Events. For every 100 points earned, the youth earns $100.00 in funding for education. Our sponsorship program is always evolving to offer our sponsors the most we can to meet their goals and expand our offerings. If you are looking for a particular advertising opportunity please feel free to contact us to discuss it. We would be happy to work with you to come up with an advertising strategy that would best meet your goals and needs. Please contact us to discuss how you can participate in this growing program.
Page 2
Peace Branch
North Branch
South Branch
Branch Circuits
Page 3
2014 Reining Alberta Events Reining Alberta Classic Shows The Spring Classic
June 5-8, 2014 - Westerner Park - Red Deer, AB
• Excellent location to showcase your business • 250 competitors & 350+ spectators • 33 classes over three days • Over $26,000 in added money
The Summer Classic
July 3-6, 2014 - Westerner Park - Red Deer, AB
• Touch base again here with new clients made at the Spring Classic • 150+ competitors & 350+ spectators • 24 classes over three days • $10,000 in added money
The Fall Classic
September 4-7, 2014 – Westerner Park – Red Deer, AB • Excellent new location to showcase your business • 250 competitors & 350+ spectators • 31 classes over three days • over $20,000 in added money
Reining Alberta Branch Clinics
Reining Alberta anticipates it will be hosting 8+ clinics during 2014. The clinics help educate everyone from the grass roots reiner to the seasoned professional. Clinics assist in growing the industry by introducing new reiners to the sport and by giving the local professionals who teach our clinics an opportunity to meet new clients.
Reining Alberta Regional Branch Circuit Shows
Reining Alberta anticipates it will be hosting in excess of 14 branch shows during 2014. There are three regions within the province, the Peace Country, North, and South. These branch shows give beginner reiners (mostly youth) an opportunity to gain confidence and experience in the show ring before stepping up to the classic shows.
Page 4
Sponsorship Levels Platinum Sponsor - $3000 & Up (Cash or Product ) - High profile class of your choice named after your company. - Framed photo of class winner. - Participation in awards presentations at Classic Shows. - Reining Alberta plaque in recognition of sponsorship. - Product display space at Spring and Summer Classic shows. - Your company’s banner displayed at Classic shows (banner to be supplied by sponsor). - Opportunity to include sponsor provided literature in competitor show packages. - Recognition by announcer at Classic shows. - Full page ad in the Classic Show programs, and all editions of the Rundown Newsletter - Recognition of sponsorship (including website link and corporate logo) on the Reining Alberta website. Gold Sponsor - $2000-$2999 (Cash or Product ) - Product display space at Spring and Summer Classic shows. - Your company’s banner displayed at Classic shows (banner to be supplied by sponsor). - Opportunity to include sponsor provided literature in competitor show packages. - Recognition by announcer at Classic shows. - Half page ad in the Classic Show programs and all editions of the Rundown Newsletter - Recognition of sponsorship (including website link and corporate logo) on the Reining Alberta website. Silver Sponsor - $1000-$1999 (Cash or Product ) - Product display space at Spring and Summer Classic shows. - Your company’s banner displayed at Classic shows (banner to be supplied by sponsor). - Opportunity to include sponsor provided literature in competitor show packages. - Recognition by announcer at Classic shows. - Quarter page ad in the Classic Show programs and all editions of the Rundown Newsletter - Recognition of sponsorship (including website link) on the Reining Alberta website. Bronze Sponsor - $500-$999 (Cash or Product ) - Recognition by announcer at Classic shows. - Business card ad in the Classic Show programs and a 1/6th page ad in all editions of the Rundown Newsletter - Recognition of sponsorship (including website link) on the Reining Alberta website. Buckle Sponsor - $175 (Cash) - Name printed on Class Buckle - Recognition of sponsorship on the Reining Alberta website. - Recognition by announcer at Classic Shows - Recognition in the Classic Show programs and Rundown Newsletter Friends – Any Sponsorship - Recognition of sponsorship on the Reining Alberta website. - Recognition in the Classic Show programs and Rundown Newsletter
Page 5
New Sponsorship Opportunities for 2014
CLASS SPONSORSHIP $1,000 Title Sponsor of NRHA OPEN Class at any Classic Show $1,000 Title Sponsor of NRHA NON PRO Class at any Classic Show $3,000 Title Sponsor of NRHA 4 YR OLD OPEN DERBY at Spring Classic (lvl 4) $3,000 Title Sponsor of NRHA 5/6 YR OLD OPEN DERBY at Spring Classic (lvl 4) $1,500 Title Sponsor of NRHA 4 YR OLD NON PRO DERBY at Spring Classic (lvl 4) $1,500 Title Sponsor of NRHA 5/6 YR OLD NON PRO DERBY at Spring Classic (lvl 4) $1,000 Title Sponsor of NRHA 7 & UP OPEN MATURITY at Summer Classic $1,000 Title Sponsor of NRHA 7 & UP NON PRO MATURITY at Summer Classic $5,000 Title Sponsor of NRHA OPEN FUTURITY at Fall Classic (lvl 4) $2,500 Title Sponsor of NRHA NON PRO FUTURITY at Fall Classic (lvl 4) $1,000 Title Sponsor of NRHA ROOKIE LEVEL 1 at any Classic Show ARENA ADVERTISING $2,000 Arena Title Sponsorship at any Classic Show $1,000 Entry Gate Title Sponsorship at any Classic Show $500 Show Office Title Sponsorship at any Classic Show $150 Prime Banner Placement for photo and video captures (cost in addition to existing sponsorship) $100 Tractor Advertising (cost per day at any Classic Show) EVENT ADVERTISING $100 Sponsorship for Booth at any Classic Show (no cost if existing sponsorship is over $300) $750 Title Sponsorship for Derby or Futurity Draw Party The Sponsorship Committee is actively seeking new ways to help you market your business or products to the Reining Community so that we can offer our sponsors more visibility and recognition for their contributions to our organization. A list of confirmed opportunities are listed above, but please stay tuned for more information on some additional opportunities such as:
- Live Feed Advertising during the Classic Shows - Reserved RV Parking for Sponsors - Premium Stabling at Classic Shows
ADVERTISING RATES FOR THE RUNDOWN NEWSLETTER With the production of Reining Alberta’s Rundown E-Newsletter we are now able to offer our sponsors advertising space in our newsletters. In 2014 we will be offering 10 Rundown Newsletters and 3 Special Features. To date each edition has averaged over 1,200 views. Sponsors will receive free advertising in the Rundown as detailed on page 5 of this package, or can be purchased for: Full Page Ad - $200/edition Half Page Ad - $100/edition Quarter Page Ad - $50/edition Sixth Page Ad - $25/edition Reining Alberta would be happy to work with you to create an advertisement to include in the Rundown. Page 6
Member Quick Stats
Years as a Member
86% - Female 76% - NRHA Members
11%
20%
First Year 2-4 Years 32%
5-10 Years 11 or More Years
37%
84% - Members of a Breed Association (AQHA, APHA, or similar) 44% - Have breed a horse in the last 5 years for use in competition 49% - Own their own business
Member's Age 10%
65% - Consider themselves serious competitive riders 7% - Own a Horse Training Business
7% 17%
18 & Under 19-29 30-59 60 & Over
66%
Anticipated 2014 Purchases Horse 27% 38%
Acreage or Equestrian Property Tractor or Farm Equipment Vehicle
18% 11%
6%
Horse Trailer
Page 7
Sponsorship Forms can be completed online and sent to Reining Alberta by using either of the forms below or print and mail the form on the back page. If you are interested in a designated sponsorship (Title Sponsorship, etc) please contact us prior to submission to ensure we are best meeting your advertising goals. Sponsorship (Submitting via Cheque or Product & Service Sponsorships) Sponsorship (Submitting via Pay Pal)
Contact Us: For more information or to discuss any sponsorship opporunities please contact the Sponsrorship Committee Craig Mannix 780-871-0005 ct.mannix@hmsinet.ca Reining Alberta PO Box 10279 Airdrie, AB, T4A 0H6 (f) 403-804-4031 www.reiningalberta.net Page 8
Reining Alberta 2014 Sponsorship Form Sponsor Name: Sponsor Contact: Sponsor Steet Address: City: Postal Code: Phone Number: Website URL: Email Address:
Title: Province: Fax Number:
Facebook Name: Best Method Of Contact: Phone
Sponsorship Type: Cash Value: $
Product
Service
Detailed Description of Product or Service Supplied:
Reining Alberta will work in conjunction with you to draft script for announcements at the Classic Shows and to create a graphic advertisment for the Show Programs or Rundown Newsletter.
Reining Alberta thanks you for your support! Fax form to: 403-804-4031 Email to: staffsecretary@reiningalberta.net Mail to: Reining Alberta PO BOX 10279 Airdrie, AB, T4A0H6
Page 9