WiM Awards Brochure 2023(web)

16th November 2023 The Independent HQ, London #WiMAwardsGlobal 2023

| WELCOME Ade Onilude Founder & CEO Women in Marketing (WiM) CIC

The Women in Marketing global theme for 2023 is “Flow” as we globally experience economic velocity and the ebbs and flows of life, let’s celebrate those who despite these challenges have contributed and impacted the evolving landscape of marketing. The standard of entries this year can only be described as phenomenal to the Winners, Highly Commended, Commended, Special Mentions, and to the Shortlisters - thank you for your groundbreaking work, thank you for being an inspiration and for your leadership. Women in marketing will continue to be a platform that consistently amplifies, educates and reflects the evolving landscape of marketing through the female lens.

Gratitude: A huge thank you to our past and current equity sponsors, supporters, partners, judges and WIM Advisory Council members. A special mention to The Independent; thank youfor going above and beyond in your support this year. Kai Deveraux Lawson thank you for your support and vision. Extra special thank yous to the WIM directors Maria Andrews, thank you for stepping up and representing with our partners this year. Andrea Djan-Krofa, we look forward to 2024, through your leadership WIM Africa will keep rising. Stephanie Bevan thank you for all your editorial work on our newsletters.

Tammy Smulders; there are no words. Just thank you for hosting the Global WiM Awards 2023 Stay well everyone, let’s continue to “flow together”..

Tammy Smulders CEO Trends and Culture Host : WIM Awards Global 2023

Women in Marketing holds a pivotal role in acknowledging and celebrating the achievements of female marketers,both in the UK and worldwide, who make significant contributions to their respective industries,companies and communities. Organised with unwavering dedication by Ade Onilude, WIM brings us together each year to commemorate, recognise, and inspire individuals within our field.

As marketers, it’s our responsibility to communicate effectively to spread messages and shape perceptions. This year, more than ever we bear witness to the compelling stories of the nominees and the winners of the WiM Awards: change agents, role models,and influencers of culture.

WiM’s mission is to shine a well-deserved spotlight an the remarkable women within our discipline,showcasing their incredible journeys and inspiring the next generation of marketers. Together ,we will continue to foster an environment where talent and diversityflourish,and where the voices and successes of women are celebrated.

It is a tremendous honour to co-host this years WiM Awards with Ade,and extend well-deserved recognition to the women in marketing.

| THE JUDGES Ana Jacobs

Senior Partner PageExecutive (USA)

Lisa Lugo

SVP of Marketing & Creative Solutions, UK Marketing Partnerships Live Nation

Haifa Barbari

Kimeko McCoy

Beth Gordon

Mai Salama

Alicia Skubick

Henry Windridge

Nicola Kemp

Senior Marketing Reporter Digiday (USA)

Chief Marketing Officer Trustpilot (UK)

Business Marketing and Communications Director The Independent (UK)

Director Media& Content (EEMEA) Mastercard

EVP of Strategy & Innovation Dialect Inc

Founding Partner Creative Industry Summit MENA (Egypt)

Editorial Director Creativebrief,(UK)

Dr Eva Kipnis

Professor in Marketing University of Bradford,UK

Natascha RadclyffeThomas

Kate Nightingale

Alice Yu Yuebo

Christina Ioannidis

Professor of Marketing and Sustainable Business British School of Fashion

Dr.Tana Licsandru

Senior Lecturer (Associate Prof) in Marketing Queen Mary University of London

Partners and Industry Marketing Lead NCS Group (Singapore)

Vikki Ross

Gabriela Lungu

Brand Director & Tone of Voice Specialist, Vikki Ross Writes, UK

Founder Wings Creative Leadership Lab

Chief Behavioural Officer & Founder Humanising Brands

CEO Aquitude

| THE WINNERS Best Leader in Marketing Award – Brand

Best Leader in Marketing – Agency

Cassie Gasson

Amanda Farmer

CMO, ThriveLearning UK

Chief Client Officer Publicis Poke UK

Change Maker Award

One to Watch Award

Meena Miles

Lucy Culpin

Director of Global Advertising The Independent UK

Digital Marketing Manager TicketMaster Sport UK

Independent Consultant Award

Customer Experience Award

Melissa Ariganello

Luzanne Chong

Consultant Melrosa Creative Ltd UK

Head of Customer Experience Prudential Singapore

PR Communicator of the Year Award

Marketing Scientist Market Research Award

Louise Jack

Dina Khalifa

Associate Partner The Brand Tech Group

Senior Lecturer in Marketing University of Roehampton

USA/UK

London, UK

| THE WINNERS Marketing ScientistMarketing Education

Special Award for Outstanding Contribution to Marketing Brand

Assoc Prof Birmingham Business School University of Birmingham UK

Beatrice Cornacchia

WIM Copywriting Award

Special Award for Outstanding Contribution to Marketing Agency

Pilar Rojas Gaviria

Fran Cliffe Copywriter Cliffe Copy Ltd UK

EVP Marketing and Communications Europe Mastercard UK

Sarah Tempest Co-Founder Altogether Creative UK

Strategic Planner of the Year Award Parusha Partab Group Strategy Director Wunderman Thompson South Africa

| THE HIGHLY COMMENDED & COMMENDED Best Leader in Marketing Award – Brand Rebekha Wilkins – Highly Commended

The One to Watch Award Eliana Blesa – Highly Commended

Marketing Director Peach Pubs UK

Integrated Strategist Dialect UK

Alison Tyrrell - Commended

Simran Aniekar - Commended

Global Head of Marketing Silver Cloud® by Amwell ® Ireland

Senior Account Manager Moreish Marketing UK

Best Leader in Marketing Award – Agency Heather Dower – Highly Commended

Independent Consultant Award Emma Davies - Commended

Founder & CEO Hot Drop, UK

Natalie Winford – Commended

Founder Advocitude Uk

Chief Solution Officer JellyFish UK

PR Communicator of the Year Award Kamiqua Lake – Highly Commended Founder and CEO Coldr, UK

The Change Maker Award Riannon Palmer – Highly Commended Founder & Managing Director Lem-Uhn UK

Anca Ungureanu - Commended Identity& Communications Director Unicredit Bank Romania Romania

Helen Foord-Special Mention CEO and Founder ELE

Beryl Croftin-Atkins-Highly Commended Senior PR Director Live Nation,UK

Mary Whenman - Commended Director of Communications British Business Bank,UK

Beth Gordon – Special Mention Business Marketing and Communications Director The Independent,UK

Marketing Scientist Award Market Research Christina Galalae– Highly Commended Director of EDI University Of Leicester School of Business

Customer Experience Award Mai Momani-Highly Commended Head of Customer Experience Invest Bank P.S.C U.A.E

UK

Alex Castro-Commended Marketing Scientist Award Market Research Dr.Mina Tajvidi-Commended

Sales Business Development Leader Virtual Demand Center Cisco EMEA Region

Lecturer (Assistant Professor) in Marketing Queen Mary University of London

WIM Copywriting Award Mel Barfield – Highly Commended Creative Copywriter

Special Award for Outstanding Contribution to Marketing - Agency Kendra Rogers-Highly Commended Chief Communications&Marketing Officer Featurespace,UK

Freelancer,UK

Lindsay Gray-Commended Jessica Thompson-Commended Creative Director The Hallway Australia

Megan Rose Douglas – Special Mention Brand Copywriter Freelance,UK

Creative Marketer of the Year Award Haley Uyrus – Highly Commended Epic Games UK

Strategic Planner of the Year Award Alexandra Branzan – Commended Strategic Director WeAreFearless UK

Founder and MD Natterjack Marketing,UK

| The Shortlisted The WIM Copywriting Award Ettie Holland Writer & Strategist HR Tech Copy, UK

Best Leader in Marketing -Brand Sarah Roberts Group Chief Marketing Officer Boldyn Networks, UK

Independent Consultant Award Glenda Barber Founder Bloom Marketing, UK

Best Leader in Marketing -Brand Sara Vega.Gil Director Marketing & Communications Fnac, Spain

The WiM Copywriting Award Laura Robinson Creative Copywriter Freelancer Moreish Marketing, UK

Best Leader in Marketing -Agency Charlotte Parks-Taylor Co-owner & Chief Strategy Officer Cream, UK

Change Maker Award Sally Henderson Consultanty Sally Henderson Ltd, UK

The WIM Copy Writing Award Ness Humphrey Company Lead Copywriter UniqueHomestays, UK

The One to Watch Riannon Palmer Founder & MD Lem-Uhn, UK

The WiM Copywriting Award Bella Mallaby Global Copywriter Deliveroo, UK

Customer Experience Award Dr.Ana Iorga CEOand Chief Neuroscientist Buyer Brain, UK PR Communicator of the Year Award Emily Packer Media Relations Manager elifeSciences PublicationsLtd, UK The WIM Copywriting Award Rae Boocock Senior Writer Sonder &Tell, UK

Partner with us celebrating women in marketing and associated professions impacting the evolving landscape of marketing across all sectors globally.

The WiM Awards launched in 2010 and over the years the creme dela creme of the marketing procession have been recipients of this prestigious award. Past award winners include senior executives from Burberry, Google, Diaego, WPP, HPInc, IPG, Live Nation and more…

Powerful Winners and Alumni Network

Nicola Mendelshon

Kai Deveraux Lawson

Aline Santos

Agnisha Ghosh

Norkor Duaf

Facebook

Adweek 50

UNILEVER

3M

MULLEN LOWE / IAA AFRICA

The 2024 Global WiM Awards will be held in London in November 2024

For more information on the sponsorship opportunities email hello@womeninmarketing.org.uk

| Sponsors and Partners Headline Sponsor | DENTSU CREATIVE At dentsu, we are committed to creating long-term sustainable change in society and within our company. This begins with the values of equality, respect, empowerment and inclusion, which supports our commitment to create a fair and equitable workplace where everyone feels they belong, that they can unleash their full creativity, empathy and courage to be champions for progress.

Diversity, equity, and inclusion sits at the heart of dentsu’s ‘Social Impact’ strategy– our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Category Sponsor | INTUIT Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.Visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

We value our partnership with Women in Marketing and are honored to sponsor the Change Maker category once again, celebrating the immense creative power and innovative ideas of talented and inspirational women from all around the world.

Media Partner | CREATIVEBRIEF There has never been a more vital time to support Women in Marketing. The recent Deloitte Women@Work report revealed that almost half (46%) of working women feel burned out. The work of Women in Marketing to champion, elevate and celebrate the often unsung heroes of our industry has never been more important. Creativebrief is proud to be a partner of the awards, which have successfully had such a positive halo effect on so many careers and organisations.

Creativebrief is a marketing platform for ambitious brands and agencies, providing them with the intelligence and connections to create a powerful work.

| THE SUPPORTERS & ACKNOWLEDGEMENTS The Global WiM Awards 2023 has only been made possible because of the amazing people behind the scenes.Thank you to the WiM Team:

Andrea Djan-Krofa - Director & Head of Africa Maria Andrews - Director Stephanie Bevan – WiM Editor Arteh Odjidja - WiM Awards Photographer A special thanks to those individuals and companies who’ve supported this year’s awards in other ways.

| Event Partners / Supporters

womeninmarketing.org.uk | hello@womeninmarketing.org.uk

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