20 November 2024
University of Westminster (Westminster Business School), London
| WELCOME
Ade Onilude Founder & CEO Women in Marketing CiC
The WIM Global theme for 2024 is the year of The Exemplar, 2024 marks the twenty-year anniversary since the creation of the first Women in Marketing event to celebrate International Women’s Day, this evolved to the launch of the awards in 2010, in its fourteenth year we continue to celebrate the “exemplary” work of those influencing and impacting the evolving global landscape of marketing. This year we pay homage to the ‘educators’ (Marketing Scientists) with joint Professors in Marketing co-hosting - Dr. Eva Kipnis, Professor of Marketing at the University of Bradford School of Management and Dr. Samantha N.N. Cross, FW. Olin Distinguished Chair of Global Business, Babson College (USA). Thank you to the educators for continuously representing and amplifying the craft of marketing to current and future leaders.
Gratitude: A huge thank you to our past and current equity sponsors, supporters, partners, judges and WIM Advisory council members. Special thank you to the WIM CIC Directors - Maria Andrews, thank you for your support and valuable insight; Andrea Djan-Krofa we celebrate your leadership with WIM Africa, looking forward to 2025, more to come from the rising continent! Stephanie Bevan thank you for all your editorial work on our newsletters.
To the global class of 2024 awardees, we salute you for consistently raising the bar despite challenging waters.
| OUR HOSTs
Dr.Eva Kipnis
Co-Host : WIM Awards
Global 2024
Professor in Marketing School of Management Director for Postgraduate Research(PHD) University of Bradford (UK)
Dr.Samantha N.N.Cross
Co-Host : WIM Awards
Global 2024
Assoc Professor Marketing, F.W Olin
Distinguished Chair of Global Business, Babson College (USA)
History shows many women at the forefront of innovation and social progress, although their pioneering contributions and legacies in the advancement of our world are often unsung. In this context, Women in Marketing is a transformational force that consolidates, celebrates and elevates the rich talent, creative spirit, and impact of female marketers worldwide.
The Year of Exemplar, the theme of this year’s WIM Awards, is particularly fitting for recognising the wide variety of areas where women marketing leaders drive excellence and innovation and inspire and nurture the next generations of marketing professionals. As we celebrate the 20th anniversary of Women in Marketing, the WIM Awards celebrate excellence at the frontiers of marketing practice, education and research. Marketing is about the creation and exchange of value, both within and between organisations, as well as for society at large. Women showcased in this year’s WIM Awards are exemplars of advancing marketing initiatives that create both organisational and social value.
We are delighted to co-host this year’s WIM Awards with Ade Onilude, with whom we share a firm belief in the importance of our discipline evolving through partnerships between marketing science, education, and practice. The contemporary complexities and pace of change in our world require rapid development of new knowledge, innovative marketing approaches, and stellar training of versatile and empathetic marketers. We champion this premise in our work as marketing academics, and our presence as co-hosts in the University of Westminster is a powerful testament to WIM’s commitment to promoting the mutually enriching collaborations between different facets of our discipline. We are honoured to have the opportunity to celebrate the exemplary women in marketing showcased this year. As our discipline evolves, we are excited to continue celebrating female leadership and innovation with Women in Marketing for many more years ahead.
Andrea Djan-Krofa Founder & CEO
Women in Marketing Africa
It’s always a privilege to celebrate the achievements of women in the marketing, advertising and communications across industries, and the Global Women in Marketing Awards 2024 is an opportunity to do just that.
Women in Marketing (WiM) has been championing the contributions of women and their allies since 2004. As Director and Head of Africa, I’m proud to lead the efforts of WiM Africa, showcasing the creativity, leadership, and innovation coming out of the continent.
Since launching in South Africa in 2018, WiM Africa has grown steadily, building a network and delivering initiatives designed to empower women and elevate their work. Being part of the Unstereotype Alliance in South Africa and the International Advertising Association (IAA) Africa Region allows us to connect with global movements that support inclusion and representation, while continuing to amplify Africa’s role on the global stage.
2024 has been a year of opportunities and challenges, with many of us reflecting on how we can adapt and move forward in a rapidly changing industry. WiM Africa remains committed to providing platforms to celebrate the often-overlooked contributions of women and to support those driving meaningful change.
As always, I’m grateful for the support of our partners, network, and advocates, and I look forward to continuing this journey with you all. Together, we can make sure that African marketers are seen, supported, and celebrated.
| The Judges
Kimeko McCoy Senior Marketing Reporter Digiday (USA)
Luzanne Chong Head of Customer Experience Prudential (Singapore)
Henry Windridge Director Media & Content (EEMEA) Mastercard
Meena Miles Director of Global Ads Ops The Independent
Penny Brook Global Marketing Executive
Alicia Skubick Chief Customer Officer Trustpilot (UK)
Taweni Gondwe Xaba Former Managing Director The Hardy Boys - A VML Company (South Africa)
Anca Ungureanu Identity & Communications Director UniCredit Bank (Romania)
Nicola Kemp Editorial Director Creativebrief (UK)
Parusha Partab Chief Strategy Officer VML (South Africa)
Mai Salama Founding Partner Creative Industry Summit MENA (Egypt)
Gabriela Lungu Founder Wings Creative Leadership Lab
Carolina Pinherio
Co-Founder Inbrax (Brazil)
Dr Eva Kipnis
Professor in Marketing School of Management Director for Postgraduate Research(PHD) University of Bradford (UK)
Natascha Radclyffe-Thomas
Assoc Prof MBA Fashion, Ravensbourne University London
Dr. Pilar Rojas Gaviria
Assoc Professor Birmingham Business School, University of Birmingham (UK)
Christina Knight Executive Creative Director & Founder Mad Women Academy/ UKnight AB
Christina Ioannidis CEO Aquitude
Vikki Ross
Brand Director & Tone of Voice Specialist, Vikki Ross Writes (UK)
Anna Jacobs
Senior Partner Page Executive (USA)
Sarah Tempest
Co-Founder Altogether Creative
Lisa Lugo
SVP Marketing & Creative Solutions UK Marketing Partnerships Live Nation
Dr.Samantha N.N.Cross; F.W.Olin
Assoc Professor Marketing F.W.Olin
Distinguished Chair of Global Business Babson College (USA)
Paul Armstrong Founder TBD Group
| The Winners
Best Leader in Marketing – Brand
Amy Mason
Head of Marketing and Communications
Bidwells UK
Change Maker Award
Harriet JW
Founder Secret Sessions UK
Best Leader in Marketing – Agency/AdTech
Lucie Laurendon
Head of Product Marketing
Equativ UK
Independent Consultant Award
Ema Prisca
Vice President
Art Directors Club Romania
The PR Communicator of the Year Award
Cara Hoenkhaus
Global Communications Manager
InfoSum UK
One to Watch Award
Giorgiana Arco
Strategist
Trends&Culture UK
Creative Marketer of the Year Award
Yaa Boateng
MD and Chief Creative Officer The Storytellers
Ghana
Equality Advocate of the Year Award
Andrew Morley
Chief Revenue Officer
The Independent UK
Marketing Scientist Award – Market Research
Dr. Nataliia Pysarenko
(Lead Nominee)
Exeter University UK, USA, Denmark, Italy
WIM Brand Copywriting Award
Mel Barfield
Freelance Copywriter UK
WIM Copywriting Award
Emily Lyhne-Gold
Senior Copywriter
Cuckoo UK
Special Award for Outstanding Contribution to Marketing – Brand
Dr. Charlene Thomas
SVP of Marketing Def Jam Recordings USA
Special Award for Outstanding Contribution to Marketing – Agency
Jennifer Quigley-Jones
Founder and CEO
Digital Voices, UK
WIM Company Award
JLR UK/Global
| THE HIGHLY COMMENDED & COMMENDED
Best Leader in Marketing - Brand
Beth Gordon – Highly Commended Business Marketing and Communications Director
The Independent UK
Ifeoma Jibunoh – Highly Commended Chief Marketing Officer Cassava Technologies UK/Africa
Cynthia Torto – Commended Global Creative Lead Shell International UK/Global
Change Maker Award
Marisa Nelson – Highly Commended EVP, Marketing Marketing & Communications Equativ UK
Michelle Carvill & Gemma Butler – Commended Partners Can Marketing Save the Planet UK
One to Watch Award
Marina Barreiro – Highly Commended Senior Product Marketing Manager InfoSum
UK
Independent Consultant Award
Tracey Busch – Highly Commended Founder Intermission Group, LLC
USA
Kiana Fathi – Commended Founder and Strategist Kiana Fathi AB Sweden
Marketing Scientist Award (Market Research)
Dr.Mina Tajvidi – Highly Commended Lecturer (Assistant Professor) in Marketing
Queen Mary University of London UK
Creative Marketer of the Year Award
Jodanna Bird – Highly Commended Head of Creative Lounge UK
Diana Cabrices – Commended Founder
Diana Cabrices Consulting UK
WIM Copywriting Award
Danielle Brough – Highly Commended Founder
Mam’s the Word UK
Clare Lynch – Commended Partner
Broom & Moon UK
Megan Rose Douglas – Commended
Freelance Brand Copywriter UK
WIM Brand Copywriting Award
Gemma Strang – Highly Commended Freelance Copywriter UK
Anita Ellis – Commended Copywriter Lexicomm UK
Special Award for Outstanding Contribution to Marketing - Brand
Ashley Walker – Highly Commended Marketing Director Cynozure UK
Special Award for Outstanding Contribution to Marketing - Agency
Buyi Mafoko – Highly Commended Managing Director
Matte BLK South Africa
The WIM Company Award
Digital Voices – Highly Commended UK
Partner with us celebrating women in marketing and associated professions impacting the evolving landscape of marketing across all sectors globally.
The WiM Awards launched in 2010 and over the years thecrème de la crème of the marketing profession have been recipients of this prestigious award. Past award winners include senior executives from Burberry, Google, Diaego, WPP, HPInc, IPG ,Live Nation and more…
The 2025 Global WIM Awards-marks our fifteen-year anniversary, the awards will be held in London November 2025
For more information on sponsorship opportunities email hello@womeninmarketing.org.uk
Nicola Mendelshon
Cassie
Norkor Duah
MULLEN LOWE / IAA AFRICA
| THE SPONSORS Category Sponsors
The Independent
Since its launch in 1986, The Independent has campaigned for what it believes in, not what it is told to believe. It has grown a huge, global readership of independently minded individuals, who value a trusted voice and commitment to positive change. The Women In Marketing Awards ‘Change Maker Award’ aligns perfectly with The Independent’s mission statement –‘Making change happen’ – dedicated to not just reporting on positive change but aiming to enact it. Having been past recipients of this very award, The Independent is passionate about sponsoring this year to see more global changemakers recognised for their dedication to the greater good.
The zoo.London
TheZoo.London is a consultant collective for senior talent in the media, marketing, and advertising industry. Founded by Marco Bertozzi and Rachel Forde. The company was created with a mission to elevate, celebrate, and professionalise the independent consultant sector while fostering a sense of community and support in what can often be a solitary profession. These aims align closely with the goals of the WIM award, which recognises the many women who have chosen consulting for the freedom and flexibility it provides, while also shining a light on consulting as a respected and valuable career path.
BRAND MINDS
BRAND MINDS is the Central and Eastern European Business Summit of the Year Each year, we bring together business experts, world-renowned authors, and brilliant thinkers with thousands of business professionals, including CEOs, business owners, top executives, and leaders from across industries. Our vision is to inspire people to create a better world, while our mission is to unite the global business community. This is why we are proud to participate in the Women in Marketing Awards, to champion those who drive change and inspire through marketing leadership.
Babson College
For 28 consecutive years, Babson College, a global leader in entrepreneurial education, has been ranked the #1 school for entrepreneurial education, world-wide, and this year, the #2 best college in the USA. Our Frank and Eileen Centre for Women’s Entrepreneurial Leadership, led by Executive Director Dr. Shakenna Williams is particularly proud to sponsor the Marketing Scientist Award recognizing exemplary marketing educators. It is our honour to acknowledge and celebrate the powerful impact of women in marketing and their creation of new possibilities for us all now and in the future.
Media Partner
Creativebrief
There has never been a more vital time to support Women in Marketing. The Deloitte Women@Work report revealed that almost half (46%) of working women feel burned out. The work of Women in Marketing to champion, elevate and celebrate the often-unsung heroes.
Creativebrief is a marketing intelligence platform and next-generation pitch consultancy, helping brands get curious and stay connected to the fast-moving marketing and agency landscape. BITE, the in-house editorial arm of Creativebrief, offers insight into the trend and people powering the most effective and progressive work in the industry.
Women in Marketing is an organisation which is an authentic and vibrant cheerleader and champion for women across the industry. The Awards, which are a showcase and celebration of best-in-class talent, have been instrumental in recognising and rewarding some of the industry’s unsung heroes and rising stars. Constantly evolving, Women in Marketing is so powerful because it is so much more than an individual awards ceremony; it is a movement that has successfully elevated so many women’s careers.
| THE SUPPORTERS & ACKNOWLEDGEMENTS
The Global WiM Awards 2024 has only been made possible because of the “Exemplary” people behind the scenes. Thank you to the WiM Team:
Andrea Djan-Krofa: Director & Head of WIM Africa
Maria Andrews: Director
Stephanie Bevan: WiM Editor
Alison Wallis: WIM Awards Photographer
Special mention to Vikki Ross for going above and beyond this year-we appreciate you.
Special Mention Professor Charles Chi Cui and Dr.Sal Jarvis Deputy Vice Chancellor(Education) University of Westminster.
| Event Partners / Supporters
