U URGENT P PRESS RELEASE: AUTHO OR, PUBLISHER AND MAR RKETING GUR RU RELENTLESSS AARON TO O ORCHESTRA ATE “AUTHOR RS PAVILLION” AT THEE WORLD FAM MOUS BRONNER BROTHEERS HAIR AND D BEAUTY SHOW‐ATLANTA PURPO OSE: On August 2nd thru August A 5th, 2008, 2 a new beginning b willl emerge. A brand b new, heealthy market will come to liffe for the worrld of books and a literaturee. And this new w birth will in nject a new energy b businesss for years to come. Usherring in this brave new begiinning will bee Relentless Aaron, A into the book who will once again host h the “Au uthor’s Pavilio on” at the biggest b black beauty show w in all the world. w Relentlesss will be pre esenting up to t 6 renowned authors to t an audien nce of 60,000 0 hair and beauty profession nals who makke this trip 2 and a 3 times per p year (in eiither Atlanta or Baltimore)). First up, and ready fo or the task will w be authorrs who have proven theirr value and significance s in the flooded market m of urban lit. Other authors who will join Releentless are to o be announceed, however there is no shorrtage of capable writers who w have largee followings and a who wou uld be more than t happy to o take part in thiis land slide, emerging e market.
HISTOR RY: In Febru uary, 2oo8, Reelentless was joined by Ke enya Moore, Mr. Dudley, and Mrs. Bro onner, all of who om signed books for hairsttylists and stu udents who travel t to Atlan nta, Ga from all parts of th he US to contrib bute in the bigggest hair and d beauty convention for people p of colo or. Until Febru uary, there was w no such oppo ortunity to re each this exclusive audience and their discretionaryy incomes. Ho owever, as a result of Mr. Brronner meeting and build ding a relatio onship with Relentless Aaron, A thus hearing h about and gaining a greater unde erstanding of the absolutee allegiance between the markets m of haair and beautty and books wrritten by, forr and about African Ameericans, the pact p was maade to establlish the “Autthor’s Pavilion” where selectt authors can meet, greet and a market their various books b to prosspective buyeers. “It’s a firsst. It’s like diiscovering Kin ng Tut’s Tom mb” says Releentless Aaron n, who’s attended close to o 250 events ovver the past 3 years, some which did an nd didn’t reacch his audiencce. “I’ve donee the Essencee Fest, The Harleem Book Fair and a BEA; butt nothing quitte compares to t having an exclusive e reacch to an unta apped, emerging market.”
AGENDA: This August will include select authors, picked based on their content and variety as compared to the other authors who will share in the event. In all there will be 6 to 8 authors who will be scheduled to showcase in the pavilion during the 5‐day convention. Furthermore, the Bronner group of companies actively promotes the beauty shows in various Bronner publications including Upscale Magazine and through a circular/tabloid that is published with a 1 million circulation a few months out from the main event. “This is a joy to see these two markets match up,” says Bronner. The salons I visit throughout the nation are filled with books and magazines, always there to accommodate the waiting clients. And for a while I’ve been wanting to add certain celebrities to our show, but it had to be right. In this instance, we’re offering an opportunity where stylists can meet their favorite authors. All week long these men and women are planted in their shops and they don’t get the opportunity for this. But now, if only for a weekend, these stylists can stop through and make that long‐awaited connection with these incredibly talented authors.” In addition to the convention itself, the selected authors will also be welcomed to Relentless Aaron’s “Hospitality Suite” where they may invite friends and even devoted fans to partake in food, drink and entertainment. During the weekend there are also major concerts, with well known musicians and comics. There are three Bronner Brothers Hair & Beauty shows during the course of a year, in February (Atlanta), in August (Atlanta) and in May (Baltimore). To be considered for this opportunity, authors and publishers should forward their electronic press kits to Relentless, LLC at relentless@relentlessaaron.com. CONTACT: Relentless Aaron @ 646‐245‐0681